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Tesis sobre el tema "Public relations"

Autor: Grafiati
Publicado: 4 de junio de 2021
Última modificación: 25 de julio de 2025

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1

Hornaman, Lisa Beth. "Public relations education and the public relations profession." [Florida] : State University System of Florida, 2000. http://etd.fcla.edu/etd/uf/2000/ane5952/thesis.pdf.

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Thesis (M.A.M.C.)--University of Florida, 2000.<br>Title from first page of PDF file. Document formatted into pages; contains vi, 136 p.; also contains graphics. Vita. Includes bibliographical references (p. 130-135).
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2

Castelli, Joelle Wiley. "Government Public Relations: A Quantitative Assessment of Government Public Relations Practitioner Roles and Public Relations Model Usage." [Tampa, Fla.] : University of South Florida, 2007. http://purl.fcla.edu/usf/dc/et/SFE0002006.

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3

Růžičková, Markéta Bc. "Online public relations." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-3089.

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Cílem práce je podat co nejširší přehled o problematice online public relations a jeho praktickém využití. Autorka ve své práci představuje online PR jako efektivní a účinnou formu komunikace a řízení vztahů s veřejností a poukazuje na přednosti a výhody PR prostřednictvím internetu. Analyzuje současnou situaci online PR u neziskových organizací působících na českém internetu a poukazuje na možnosti zlepšení jejich komunikačních strategií. Konkrétním výstupem z teoretických poznatků, vlastního výzkumu a zkušeností z praxe v oboru PR, je návrh strategie online public relations pro neziskovou or
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4

Fitch, K. "Professionalising public relations: A history of Australian public relations education, 1985 - 1999." Thesis, Fitch, K. (2014) Professionalising public relations: A history of Australian public relations education, 1985 - 1999. PhD thesis, Murdoch University, 2014. https://researchrepository.murdoch.edu.au/id/eprint/23467/.

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This thesis is concerned with public relations education in Australia. It focuses on 1985–1999, as in these years there was significant growth in education and the Public Relations Institute of Australia (PRIA) sought greater regulation and jurisdiction over public relations activity. Existing historical scholarship focuses on the evolution of the Australian public relations industry towards professional status, and tertiary education is perceived to confirm the field’s professional standing. In contrast, I consider the development of public relations education in a broader social context and
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5

Kullick, Claudia. "Public Relations und Risikomanagement." Berlin ; München [u.a.] polisphere, 2007. http://d-nb.info/989200000/04.

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Проняєва, Вікторія Едуардівна, Виктория Эдуардовна Проняева, Viktoriia Eduardivna Proniaieva, and M. G. Toshchev. "Definition of public relations." Thesis, Вид-во СумДУ, 2007. http://essuir.sumdu.edu.ua/handle/123456789/17546.

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7

Jonsson, Peder. "Kommunikationsmodeller inom public relations." Doctoral thesis, KTH, Industriell ekonomi och organisation (Inst.), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-205887.

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Once a year for over forty years public relations’ practitioners in Sweden gathers, the political week in Almedalen, in the town of Visby. There they exchange knowledge and experience on all types of subjects using different and common communication models whether they are aware of them or not. The research on communication models is sparse, with one exception: Grunig’s model. Both practitioners and researches believe them to be important, even strategic. But too little knowledge about the models as such negatively impacts the understanding of public relations’ activities. It also contributes
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8

Ingrová, Veronika. "Public Relations domova seniorů." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-74688.

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The goal of this thesis is to analyze selected non-governmental organization in the field of Public Relations. In accordance with the results of performed investigation, the author will try to propose a specific plan of PR activities within creating positive long-term relationships with company's crucial target groups. The thesis itself will be mainly focused on the preferred target group from both, internal and external environment of the organization. Another vital part of the work will include specific proposals on how the organization should be presenting itself publicly, not only in the f
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9

Smělá, Jitka. "Public relations ve zdravotnictví." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-75983.

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The aim of my thesis is to analyze and evaluate instruments and methods used by public relations in selected health facilities. Determine which instruments of public relations are used most often and whether the effects brought by the organization expects from them. Will be discussed and possible solutions the shortcomings and problems in this sphere.
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10

Vahalová, Lenka. "Public relations v divadle." Master's thesis, Akademie múzických umění v Praze.Divadelní fakulta. Knihovna, 2014. http://www.nusl.cz/ntk/nusl-202431.

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The aim of my thesis is to explore and organize the available information to the topic of Public Relations in the Theatre. The thesis is divided into two main parts - theoretical and practical. The theoretical part focuses primarily on the theoretical basis of Public Relations regarding the content of Public Relations as well as on communication as an integral part of PR, new trends, kinds of PR communication and means of communication. The insight into history and the cradle of PR - The United States of America is also included. The practical part introduces two particular theatres. The fi
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11

West, Chasah E. "Organizational-Public Relations| A Cultural Measure of International Publics." Thesis, University of Louisiana at Lafayette, 2015. http://pqdtopen.proquest.com/#viewpdf?dispub=1594479.

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<p>This thesis aims to measure the dimensions that comprise a relationship between an organization and its public (Organization-Public Relationship) across cultures in order to ascertain which of the dimensions are valued most in those various cultures. Through a historical look at public relations literature, the relatively new theory of Organization-Public Relations is traced, explained, and then applied. O-PR dimensions considered for study are trust, control mutuality, relationship commitment, relationship satisfaction, and face and favor. The study undertaken will be exploratory in nature
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12

Stansberry, Frank R. "Writing as a public relations task: how much do public relations practitioners write?" Master's thesis, University of Central Florida, 1989. http://digital.library.ucf.edu/cdm/ref/collection/RTD/id/16250.

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University of Central Florida College of Arts and Sciences Thesis<br>The purpose of this study was to investigate how much public relations people write in the course of their work; to determine if the amount and type of writing varies with experience, job type or employer; and to ivestigate what other tasks besides writing public relations professionals do. The sample was 198 members of the Public Relations Society of America who responded to a nation-wide mailing of 500 people selected from the Society's membership directory. Results showed that public relations practitioners spent 36.5 pe
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13

Kiambi, Dane Mwirigi. "PUBLIC RELATIONS IN KENYA: AN EXPLORATION OF PUBLIC RELATIONS MODELS AND CULTURAL INFLUENCES." Miami University / OhioLINK, 2010. http://rave.ohiolink.edu/etdc/view?acc_num=miami1282847327.

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14

Escobar-Kenyon, Suzanne. "Telecommuting and public relations : a survey of telecommuting practices among public relations professionals." Scholarly Commons, 1997. https://scholarlycommons.pacific.edu/uop_etds/2321.

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Innovations in computer technologies have provided the ability to access information from all over the world by the stroke of a finger. These technologies have given birth to the growing practice of telecommuting. There is much research available on telecommuting. However, there is a lack of research on this phenomenon in the public relations sector. This study seeks to fill this void by investigating the telecommuting behaviors of public relations professionals and providing a foundation from which further studies can be built. Survey questionnaires were completed by 122 Public Relations Soci
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15

Hayes, Roger. "Public relations and public diplomacy : symbiosis and reformulation." Thesis, University of Reading, 2012. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.557254.

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This thesis asks the question, how should public relations as a discipline evolve, bearing in mind the cross-frontier impact of new and traditional media and the impact of globalisation, with companies asked to do more and governments able to do less. It argues public relations theory is overly ethnocentric, despite dramatic changes in the communication, political and economic environment and that there is a need to embrace adjacent disciplines such as public diplomacy if it is to become more credible and strategically relevant. Following an interpretative paradigm in the qualitative tradition
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16

Lehmann, Karin. "Public Relations in Risikokommunikation: Risiko-PR : die Bedeutung von Public Relations für die Risikokommunikation /." Düsseldorf : VDI, 2001. http://opac.nebis.ch/cgi-bin/showAbstract.pl?u20=3183138166.

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17

Gregory, Judy. "Information design in public relations practice : how public relations practitioners talk about their work." Thesis, Queensland University of Technology, 1997. https://eprints.qut.edu.au/36306/1/36306_Digitised%20Thesis.pdf.

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18

Mackey, Stephen, and mackey@deakin edu au. "Public relations and contemporary theory." Swinburne University of Technology. School of Social and Behavioual Science, 2001. http://adt.lib.swin.edu.au./public/adt-VSWT20050217.103618.

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In the postmodern era, as authoritative discourses are being undermined, there is an increased vulnerability of thoughts to the influence of the deliberate promotion of viewpoints. In this environment, public relations is becoming increasingly important. In this thesis I use the term �public relations� both in the sense of an extensive, specific industry, as well as in the sense of the general processes increasingly being used by all sorts of groups and organisations to get their voices heard, their effects felt, their interests defended and their aims achieved. Concomitant with this growth in
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19

Burgess, Donald D. "Public relations and church growth." Theological Research Exchange Network (TREN), 1987. http://www.tren.com.

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20

Cho, Sooyoung. "The power of public relations." online access from Digital Dissertation Consortium, 2005. http://libweb.cityu.edu.hk/cgi-bin/er/db/ddcdiss.pl?3204594.

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21

Vrkočová, Pavlína Bc. "Public Relations ve společnosti Qlik.cz." Master's thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-1578.

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Diplomová práce se zabývá aktivitami Public Relations ve vybrané organizaci. Teoretická část představuje stručný úvod do problematiky PR. Praktická část se zabývá definováním cílové skupiny a následně přípravou tiskové konference. V práci je také proveden výzkum, který přináší informace o možné budoucí strategii společnosti. Závěrečná kapitola je věnována zhodnocení projektu Public Relations a návrhům na zlepšení pro vybranou společnost.
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22

Vít, Michal. "Public Relations v monopolní organizaci." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-199574.

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Diploma thesis, with the help of available literature and facts we attempt to analyze the approach to the issue of monopoly providers and their engagement in public relations within the water service industry. Customers of monopolistic organizations are often of the impression that such a supplier does not communicate and interact with them as well as they should. This work will attempt to prove or disprove that in an environment of imperfect competition a supplier does not have firm desire to communicate with their clients compared to an environment of perfect competition. Another question is
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23

Janus, Jacqueline M. "Gender, leadership and public relations." Diss., Columbia, Mo. : University of Missouri-Columbia, 2008. http://hdl.handle.net/10355/5768.

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Thesis (M.A.)--University of Missouri-Columbia, 2008.<br>The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. Title from title screen of research.pdf file (viewed on August 12, 2009) Vita. Includes bibliographical references.
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24

Gale, Megan Kate. "Public relations in nonprofit organizations a guide to establishing public relations programs in nonprofit settings /." The University of Montana, 2007. http://etd.lib.umt.edu/theses/available/etd-06062007-224613/.

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Public relations has become an increasingly popular topic in the nonprofit community, and the demand for developing piblic relations as a core competency has increased as well. Since many nonprofit organization have limited time and resources for developing fuull-scale public relations programs, many rely on information obtained during one-day workshops or conference presentations presented by public relations professionals who have little or no experience with the concerns of the nonprofit setting. Using a program planning model, this paper describes how nonprofit organizations can increase t
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25

Peiritsch, Brian. "An examination of international public relations course criteria : a analysis of nineteen public relations educators." Virtual Press, 1997. http://liblink.bsu.edu/uhtbin/catkey/1041885.

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This study attempted to determine what specific course criteria pubic relations educators believed to be most important in an international public relations course. The researcher provided fifty-seven public relations educators with fifty statements covering potential areas an international public relations course could include. The statements covered the areas of business, media, culture, government and miscellaneous. Each public relations educators was asked to sort the statements according to how much he or she agreed or disagreed with them.The QMETHOD program was used to determine two fact
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26

Watson, Thomas Alexander. "Evaluating public relations : the creation and validation of models of measurement for public relations practice." Thesis, Nottingham Trent University, 1995. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.310975.

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27

Kane, Elleen. "A comparison of Indiana school public relations programs with and without public relations specialists based on standards set by the National School Public Relations Association." Virtual Press, 1996. http://liblink.bsu.edu/uhtbin/catkey/1033639.

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Since public relations specialists began working in public school districts in the 1970s, only five percent of public school districts in Indiana have employed these specialists. The objective of the study was to identify factors that would explain why so few districts employ specialists. The study focused on the impact that employing a public relations specialist had on a district's overall public relations program as a means of explaining this lack of employment. The study tested the hypothesis that school districts with specialists would differ significantly from districts without specialis
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28

Hunter, Lawrence Crittenden. "Public Relations: Its Importance in the Public School System." TopSCHOLAR®, 1990. http://digitalcommons.wku.edu/theses/1690.

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Literature was reviewed to determine the importance of a public relations program in the public school system. Information was retrieved from various published sources, including materials from the National School Public Relations Association, professional journals, books relating to public relations and a variety of other educational reports. An analysis of the literature reveals the following components of a successful public relations program: A plan of action benefits the public relations program. Staff participants benefit the public relations program. Parent involvement is an important
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29

Sung, MinJung. "Toward a model of strategic management of public relations scenario building from a public relations perspective /." College Park, Md. : University of Maryland, 2004. http://hdl.handle.net/1903/2086.

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Thesis (Ph. D.) -- University of Maryland, College Park, 2004.<br>Thesis research directed by: Communication. Title from t.p. of PDF. Includes bibliographical references. Published by UMI Dissertation Services, Ann Arbor, Mich. Also available in paper.
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30

Wong, Chon Mio. "Strategic public relations management : an investigation of the role of public relations in Macau hospitality industry." Thesis, University of Macau, 2007. http://umaclib3.umac.mo/record=b1874197.

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Yoon, Youngmin Shoemaker Pamela J. "Public relations, legitimacy, and media access." Related electronic resource: Current Research at SU : database of SU dissertations, recent titles available full text, 2004. http://wwwlib.umi.com/cr/syr/main.

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Dumitrascu, Radu. "Corporate-adaptation in international public relations." Fairfax, VA : George Mason University, 2008. http://hdl.handle.net/1920/3156.

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Thesis (M.A.)--George Mason University, 2008.<br>Vita: p. 72. Thesis director: Tim Gibson. Submitted in partial fulfillment of the requirements for the degree of Master of Arts in Communication. Title from PDF t.p. (viewed July 18, 2008). Includes bibliographical references (p. 67-71). Also issued in print.
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33

Meng, Fang. "Current public relations status in China." online access from Digital Dissertation Consortium, 2007. http://libweb.cityu.edu.hk/cgi-bin/er/db/ddcdiss.pl?1450865.

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34

Dalmasso, Richard. "Les relations contractuelles de l'hôpital public." Aix-Marseille 3, 1995. http://www.theses.fr/1995AIX32036.

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L'hopital est un etablissement public disposant de son autonomie administrative et financiere. Element du systeme de sante, il represente une part importante des depenses de sante. Dans ce contexte, le contrat contribue a affirmer l'autonomie de l'hopital mais traduit aussi son insertion dans une collectivite. Cette these a pour objet de mesurer l'etendue de la capacite contractuelle de l'hopital en presentant son statut et la procedure interne de passation des contrats (1ere partie). La 2eme partie etudie les domaines concernes par ce type de relations: conventions contribuant a la definition
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35

Pertlíčková, Balcarová Monika. "Public Relations a komunikace ve zdravotnictví." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-15430.

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The thesis describes the role of public relations and communication in the health sector and points at its specifications and differences if compared to the profitable sectors. The thesis analyses the current level of the issue in the Czech Republic, including legal and ethical perspectives of a health institution. The first part of the thesis explains the theory of the public relations and communicaiton sectors and includes a concise description of the health sector. The second part deals with internal, external and crisis communication of individual hospitals and institutions and analyses th
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36

Polanecká, Šárka. "Public Relations a komunikace ve zdravotnictví." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-18298.

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The goal of theses is to introduce the theoretical knowledge in the field of Public Relations and subsequently on the basis of marketing research to map the situation of public relations management between hospitals in the Czech Republic.
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Werth, Ingo. "Fachbibliographie Internet - Public Relations und -Marketing." [S.l. : s.n.], 2005. http://www.bsz-bw.de/cgi-bin/xvms.cgi?SWB11759307.

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38

Hardt-Delisa, Monica Lynn. "The Importance of Internal Public Relations in a Public University." Thesis, The University of Arizona, 1996. http://hdl.handle.net/10150/292212.

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Ferraro, Andrea Marie. "Exploring An Alternative Public Relations Framework for the Public Sector." University of Akron / OhioLINK, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=akron1429033839.

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40

Perkins, Kelly R. "A Q-analysis of gender differences in public relations students' ethical expectations of the public relations profession." Virtual Press, 1998. http://liblink.bsu.edu/uhtbin/catkey/1074538.

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This study attempted to determine whether or not there was a gender difference in students' ethical expectations of the public relations profession. Forty-two Ball State University public relations students participated. The students were given 49 statements that either supported or opposed a specific action that a public relations practitioner may take in an ethical dilemma, or a belief that public relations professionals may hold. Each student was asked to indicate how strongly he/she agreed or disagreed with each statement.The students' answers were analyzed using the QMETHOD factor analysi
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41

Ikosa, Morna Magnaem. "The selected perceptions of public relations practitioners about the Public Relations Institute of Southern Africa (PRISA) Namibia." Thesis, Cape Peninsula University of Technology, 2013. http://hdl.handle.net/20.500.11838/1429.

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Dissertation Submitted in Fulfillment of the Requirements for the M-tech in Public Relations Management Department of Public Relations Management Faculty of Informatics and Design 2013<br>This study aims to investigate the selected perceptions of Public Relations Practitioners about the Public Relations Institute of Southern Africa (PRISA) Namibia, in order to recommend to PRISA Namibia ways they can attract membership and gain support and recognition from PR practitioners. This research was conducted through in-depth interviews. The participants in this study were divided into three groups, n
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42

Buntin, Alexis Lauren. "Public relations and celebrity charitable organizations a study of the eight underlying dimensions of excellent public relations /." [Gainesville, Fla.] : University of Florida, 2009. http://purl.fcla.edu/fcla/etd/UFE0024113.

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Walter, Kate Elizabeth. "Public relations ethics and social networking sites ethics of public relations agencies that use MySpace and Facebook /." [Gainesville, Fla.] : University of Florida, 2009. http://purl.fcla.edu/fcla/etd/UFE0024740.

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Čikovská, Jana Bc. "Psychologické aspekty Public Relations a Média Relations aktivít v neziskovom sektore." Master's thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-2309.

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Cieľom predkladanej diplomovej práce bolo porovnať prvky organizačnej kultúry s vnímaním týchto prvkov verejnosťou. Následne porovnať do akej miery sa zhoduje vnímanie týchto prvkov verejnosťou. Pre účely mojej práce boli sledovanými prvkami organizačnej kultúry poslanie, vízia a hodnoty organizácie. K účelom výskumu som si vybrala detský domov sv. Nikolaja v Medzilaborciach. Samotný výskum som rozdelila na dve časti. V prvej časti výskumu som zisťovala ako vníma organizácia samu seba a nakoľko je pre organizáciu činnosť PR dôležitá. Aby som naplnila tieto jednotlivé ciele využila som jednu z
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Vong, Sonia. "The impact of a growing number of female public relations agency owners on public relations industry in Macau." Thesis, University of Macau, 2007. http://umaclib3.umac.mo/record=b1874175.

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Starr, Mary Patricia. "Making public relations personal : an exploratory study of the implications of palanca and guanxi on international public relations." Scholarly Commons, 2003. https://scholarlycommons.pacific.edu/uop_etds/582.

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Largely developed as a professional occupation in the United States throughout the 20111 century, public relations now faces several changes and challenges as more American organizations venture onto the international landscape during the 21 st century. This study examined the evolution of public relations into an international practice, considering whether strategies and tactics are affected by cultural differences. The view that cultures can have an effect on the individual, communication processes and organizational practices is based on Hofstede's cultural dimensions. Palanca is a term use
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Medhurst, Anthony. "RAF publicity and public relations, 1939-1945." Thesis, University of Cambridge, 1998. https://www.repository.cam.ac.uk/handle/1810/251661.

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Houssainy, W. O. "Public relations practice in Saudi government departments." Thesis, University of Salford, 1987. http://usir.salford.ac.uk/26718/.

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Over the last five years, Saudi Arabia has been facing a major challenge, as recent events in the world oil market have led to a significant decline in oil income. This situation has thrown the government's budget and the balance of payment into deficit, and the only way out of the dilemma is to cut back on expenditure. Fortunately enough, the government has by now completed its infrastructure and expensive and versatile development projects have now started to yield some income. According to some western analysts (e.g. Pratt, 1985) "the current recession may be a blessing in disguise"; one of
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49

SMITH, Gregory Michael, and gms@aapt net au. "The predominance of women in public relations." Central Queensland University, 2006. http://library-resources.cqu.edu.au./thesis/adt-QCQU/public/adt-QCQU20070524.134535.

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As (almost) everyone in the Australian public relations industry knows, there are more women than men. On average, the numbers in Perth (and nationally) favour women by slightly more than three to one. However, the figures are alarmingly high, and, according to Australian Bureau of Statistics figures, make PR one of the most female-intensive industries in Australia. This growing imbalance may have long-term effects which have yet to be identified. This thesis, however, seeks to consider the reasons for this situation. The research aims to: 1. Examine the reasons for the growth in numbers of wo
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Schoenberger-Orgad, Michèle Anne. "Communicating strategically: public relations and organisational legitimacy." The University of Waikato, 2007. http://hdl.handle.net/10289/2630.

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This thesis aims to facilitate an understanding of some of the critical debates in public relations theory and practice. It joins others in contributing to a shift from a functional systems-based public relations paradigm to one where public relations is transparently seen as playing a role in shaping democracy in a global society. The research analyses NATO's communication operations in the Kosovo Campaign against the Federal Republic of Yugoslavia, examining the case from a number of different perspectives. The thesis contributes to the body of knowledge of public relations practices and how
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