Bibliografías temáticas / Public relations

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Literatura académica sobre el tema "Public relations"

Autor: Grafiati
Publicado: 4 de junio de 2021
Última modificación: 9 de junio de 2025

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Artículos de revistas sobre el tema "Public relations"

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Sumarto, Rumsari Hadi. "KOMUNIKASI DALAM KEGIATAN PUBLIC RELATIONS." INFORMASI 46, no. 1 (June 14, 2016): 63. http://dx.doi.org/10.21831/informasi.v46i1.9650.

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Organizations in maintaining the sustainability of life requires communication. Good established communication will affect the harmonious and harmony relations between the organization and its publics. A positive image is represented if there is a harmonious interaction between an organization and its publics. Imaging of anorganization is usually attached to public relations. Imaging can be awakened/built if there is a harmonious and pleasant communication between an organization and its publics. To support public relations activities, organization requires communication to be able to interact with the public in two-way communication. A PR practitioner should be able to make other people understand the message delivered so as to create mutual symbiosis between the two parties. Thus, the impression captured by the public is a positive impression of the organization. Public relations also allows feed back to the public so that the public can freely response the message from the organization and express what they want and what they complaint. The public response will be followed up so that the public will be satisfied on what the organization done to the public. Publicrelations is also constantly evaluating so that public opinion can be well controlled. Thus, public relations is an activity which essentially directs the organization to gain public recognition. Further public relations stride motion seeking to form public opinion that benefit the organization so that a positive image of the public will be given to an organization.Organisasi akan tetap langgeng saat terbangun komunikasi yang baik. Komunikasi yang baik akan mempengaruhi hubungan yang harmonis dan selaras antara organisasi dan publiknya. Sebuah citra positif terbangun jika ada interaksi yang harmonis antara organisasi dan publiknya. Untuk mendukung kegiatan public relations, organisasi membutuhkan komunikasi dua arah. Seorang praktisi PR harus mampu membuat oranglain memahami pesan yang disampaikan sehingga tercipta simbiosis antara kedua belah pihak. Dengan demikian, kesan yang ditangkap oleh masyarakat adalah kesan positif dari organisasi. PR juga memungkinkan umpan balik kepada publik sehingga masyarakat dapat dengan bebas mendapat pesan dari organisasi dan mengekspresikan apa yang mereka inginkan dan apa yang mereka keluhan. PR juga perlu terus mengevaluasi sehingga opini publik dapat dikontrol dengan baik. Dengan demikian,PR adalah kegiatan yang pada dasarnya mengarahkan organisasi untuk memperoleh pengakuan publik. PR berusaha untuk membentuk opini publik yang menguntungkan organisasi sehingga citra positif terbangun dengan sendirinya.
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Brunner, Brigitta R., and Amber M. K. Smallwood. "Prioritizing public interest in public relations: Public interest relations." Public Relations Inquiry 8, no. 3 (August 23, 2019): 245–64. http://dx.doi.org/10.1177/2046147x19870275.

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Though early public relations leaders set up serving the public interest as an unquestionable role for public relations, contemporary public relations practice and scholarship have focused on organizations’ goals and activities giving little attention to the public interest. We put forth Public Interest Relations (PIR), which resituates the public interest as central to the work in and scholarship of public relations. PIR recognizes public relations practitioners have a civic duty to create spaces for dialogue; encourage and listen to diverse viewpoints; offer honest analysis and synthesis toward recommendations that advocate for the public interest; and act in the public interest, while also advancing organizational goals. Because organizations may engage in PIR in different ways, a three-category PIR continuum is offered. When PIR is practiced, we propose trust will grow, community will be built, and goodwill will be fostered.
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I.M. Bayu Mahardika, I Dewa Ayu Hendrawathy Putri, and I Gusti Ngurah Pertu Agung. "IMPLEMENTASI SOSTAC DALAM STRATEGI KOMUNIKASI MARKETING PUBLIC RELATIONS (STUDI DESKRIPTIF KUALITATIF PADA RUANG KREATIF GEDUNG DHARMA NEGARA ALAYA DENPASAR)." Anubhava: Jurnal Ilmu Komunikasi HIndu 3, no. 2 (September 1, 2023): 474–83. http://dx.doi.org/10.25078/anubhava.v3i2.2708.

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Penelitian ini dilakukan untuk mengetahui komunikasi marketing public relations di Gedung Dharma Negara Alaya Denpasar. Sebagai jawaban atas program yang ditetapkan oleh pemerintah Kota Denpasar dalam wujud Ruang Kreatif Gedung Dharma Negara Alaya Denpasar. Permasalahan yang dikaji dari penelitian ini adalah: 1) Bagaimanakah implementasi SOSTAC dalam strategi komunikasi marketing public relationss pada ruang kreatif Gedung Dharma Negara Alaya Denpasar? 2) Bagaimanakah strategi komunikasi marketing public relationss pada ruang kreatif Gedung Dharma Negara Alaya Denpasar? 3) Bagaimanakah kiat-kiat komunikasi marketing public relationss ruang kreatif Gedung Dharma Negara Alaya Denpasar?
 Dengan penelitian kualitatif deskriptif, hasil analisis dengan metode SOSTAC untuk strategi digital marketing dan strategi komunikasi marketing public relations. Setelah dianalisis dengan metode SOSTAC, kemudian masing-masing rumusan masalah dibedah dengan teori public relations, teori komunikasi persuasif, dan teori interaksionisme simbolik. Hasil penelitian menunjukkan bahwa, 1) Implementasi SOSTAC (Situation, Objective, Strategi, Tactic, Action, Control) telah sesuai dengan penerapan komunikasi yang dikalankan oleh public relations team, 2) Strategi komunikasi yang dilakukan secara persuasif dan edukatif sehingga menarik minat masyarakat, 3) Dharma Negara Alaya memiliki komitmen tinggi untuk implementasi standar pelayanan publik yang telah ditetapkan. Kesimpulan, pelaksanaan komunikasi marketing public relations sudah sesuai dengan prinsip dan hirarki organisasi, melaksanakan komunikasi publik denan baik, professional, dan sesuai dengan prosedur sebagaimana yang telah disimpulkan penliti.
 Kata kunci: SOSTAC, Public Relations, Komunikasi Publik, Marketing
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Tuttle, Kathy, and Mary “Dee” Miller. "Public relations committee PRN: Public relations news." American Journal of Infection Control 17, no. 5 (October 1989): A35—A36. http://dx.doi.org/10.1016/0196-6553(89)90193-4.

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Yurita, Ayu Puspa, and Anwar Sani. "Karakteristik Public Relation pada Departemen Marketing Public Relations CNN Indonesia TV." Jurnal Ilmiah Komunikasi Makna 7, no. 2 (August 31, 2019): 37. http://dx.doi.org/10.30659/jikm.7.2.37-47.

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Banyaknya penggunaan nama pada divisi atau departemen public relations memberikan kesan bahwa tugas dan fungsi divisi atau departemen public relation di sebuah perusahaan kemudian berbeda dengan perusahaan lain. Perbedaan pada fungsi, tugas, peran, dan kegiatan yang dilakukan oleh divisi atau departemen public relations itu dapat menentukan karakteristik public relations pada perusahaan. Tujuan penelitian ini untuk mengetahui tujuan, fungsi, peran, juga aktivitas departemen marketing public relations di CNN Indonesia TV. Metode penelitian yang digunakan adalah deskriptif kualitatif. Hasil penelitian menjelaskan bahwa perbedaan tujuan, fungsi, dan peran tergantung dari kebijakan perusahaan masing- masing. CNN Indonesia TV melakukan efisiensi pada tujuan dan fungsi perusahaan, sedangkan peran departemen marketing public relations-nya sejalan dengan misi PR perusahaan yaitu ikut berkontribusi langsung dalam revenue perusahaan. Sedangkan aktivitas yang diinisiasi oleh CNN Indonesia ada 3, yaitu Dialog, Monolog, dan Meet Up. Dari 3 poin pada pembahasaan tersebut akhirnya dapat diketahui seperti apa karakteristik public relations pada departemen marketing public relations CNN Indonesia TV.�Kata Kunci: Media Massa; Karakteristik; Public Relations; Marketing Public Relations; Fungsi��ABSTRACTThe many uses of names in the division or department of public relations that give the impression that the tasks and functions of the division or department are not the same as at first. Differences in functions, tasks, roles, and activities carried out by the division or public relations department can determine public relations in company. This� the background of the writer will describe characteristics of public relations in the public relations marketing departement CNN Indonesia TV. The purpose of this study was to determine the objectives, functions, roles, and also the marketing business relations department at CNN Indonesia TV. The research method is descriptive qualitative. The results of the study explain that the number of goals, functions, and roles depends on each company. CNN Indonesia TV transfers the functions and functions of the company, while the marketing office relations of public relations are within the mission of the company's public relations incorporated in the company's revenue. While the activities initiated by CNN Indonesia are 3, namely Dialogue, Monologue, and Meet Up. Of the 3 points in the discussion, it can finally be seen as what public relations in the CNN Indonesia TV marketing public relations department.
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Cough, Jenny. "Public relations." Nursing Standard 15, no. 26 (March 14, 2001): 63. http://dx.doi.org/10.7748/ns.15.26.63.s56.

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Sowell, Robert D. 'Doug'. "Public Relations." Journal of the American Podiatric Medical Association 91, no. 3 (March 1, 2001): 161. http://dx.doi.org/10.7547/87507315-91-3-161.

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Watchie, Joanne. "Public Relations." Cardiopulmonary Physical Therapy Journal 6, no. 2 (1995): 20. http://dx.doi.org/10.1097/01823246-199506020-00008.

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Greenland, Rohan. "Public Relations." Medical Journal of Australia 160, S1 (March 1994): 16–17. http://dx.doi.org/10.5694/j.1326-5377.1994.tb125998.x.

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Janower, Murray L. "Public Relations." Radiology 244, no. 2 (August 2007): 622. http://dx.doi.org/10.1148/radiol.2442062077.

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Tesis sobre el tema "Public relations"

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Hornaman, Lisa Beth. "Public relations education and the public relations profession." [Florida] : State University System of Florida, 2000. http://etd.fcla.edu/etd/uf/2000/ane5952/thesis.pdf.

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Thesis (M.A.M.C.)--University of Florida, 2000.<br>Title from first page of PDF file. Document formatted into pages; contains vi, 136 p.; also contains graphics. Vita. Includes bibliographical references (p. 130-135).
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Castelli, Joelle Wiley. "Government Public Relations: A Quantitative Assessment of Government Public Relations Practitioner Roles and Public Relations Model Usage." [Tampa, Fla.] : University of South Florida, 2007. http://purl.fcla.edu/usf/dc/et/SFE0002006.

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Růžičková, Markéta Bc. "Online public relations." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-3089.

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Cílem práce je podat co nejširší přehled o problematice online public relations a jeho praktickém využití. Autorka ve své práci představuje online PR jako efektivní a účinnou formu komunikace a řízení vztahů s veřejností a poukazuje na přednosti a výhody PR prostřednictvím internetu. Analyzuje současnou situaci online PR u neziskových organizací působících na českém internetu a poukazuje na možnosti zlepšení jejich komunikačních strategií. Konkrétním výstupem z teoretických poznatků, vlastního výzkumu a zkušeností z praxe v oboru PR, je návrh strategie online public relations pro neziskovou organizaci.
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Fitch, K. "Professionalising public relations: A history of Australian public relations education, 1985 - 1999." Thesis, Fitch, K. (2014) Professionalising public relations: A history of Australian public relations education, 1985 - 1999. PhD thesis, Murdoch University, 2014. https://researchrepository.murdoch.edu.au/id/eprint/23467/.

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This thesis is concerned with public relations education in Australia. It focuses on 1985–1999, as in these years there was significant growth in education and the Public Relations Institute of Australia (PRIA) sought greater regulation and jurisdiction over public relations activity. Existing historical scholarship focuses on the evolution of the Australian public relations industry towards professional status, and tertiary education is perceived to confirm the field’s professional standing. In contrast, I consider the development of public relations education in a broader social context and the involvement of the PRIA in tertiary education. This thesis aims to investigate the role of public relations education in the professionalisation of public relations in Australia. It uses a qualitative approach, combining archival research, focusing on the previously unstudied archives of the PRIA’s National Education Committee, and interviews with practitioners and educators. This thesis provides an analysis of how, and why, the PRIA sought to regulate public relations education. The use of historical sociology allows the findings to be interpreted in relation to broader societal structures and institutional processes, such as the expansion of the Australian higher education sector, the PRIA’s preoccupation with professional status, and the increase in female practitioners. In developing a critical account of Australian public relations education, this thesis argues that higher education was pivotal to the PRIA’s professional project. The findings confirm the constitution of public relations knowledge and its institutionalisation in the Australian academy were dynamic and contested, and that the PRIA’s professional drive informed its attempts to regulate the transmission of that knowledge. A significant finding is the ambivalent attitudes towards gender and education, given the increasing number of female graduates. These findings contribute a unique Australian perspective to the global public relations scholarship on history and professionalisation and allow a reconceptualisation of the development of public relations in Australia.
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Kullick, Claudia. "Public Relations und Risikomanagement." Berlin ; München [u.a.] polisphere, 2007. http://d-nb.info/989200000/04.

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Проняєва, Вікторія Едуардівна, Виктория Эдуардовна Проняева, Viktoriia Eduardivna Proniaieva, and M. G. Toshchev. "Definition of public relations." Thesis, Вид-во СумДУ, 2007. http://essuir.sumdu.edu.ua/handle/123456789/17546.

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Jonsson, Peder. "Kommunikationsmodeller inom public relations." Doctoral thesis, KTH, Industriell ekonomi och organisation (Inst.), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-205887.

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Once a year for over forty years public relations’ practitioners in Sweden gathers, the political week in Almedalen, in the town of Visby. There they exchange knowledge and experience on all types of subjects using different and common communication models whether they are aware of them or not. The research on communication models is sparse, with one exception: Grunig’s model. Both practitioners and researches believe them to be important, even strategic. But too little knowledge about the models as such negatively impacts the understanding of public relations’ activities. It also contributes to the view that public relations is frittered. The thesis studies and analyses communication models of public relations. Models have been created by theorists and practitioners to describe the phenomenon, to understand communication as such and to facilitate communication between humans. The thesis addresses basic questions such as which models there are, where they stem from, who the originators were and the characteristics of each respective model. The basis of the study is comprehensive Anglo-American literature. All in all, over twenty different models have been analyzed in three different ways, i.e. the structure of a model, its historical deposits (sediment) and the application of the model. The result is manifold, since many characteristics form ten attributes and three families of models (a reduction). The characteristics can be seen as the models’ building blocks, e.g. the direction of the communication, the number of contacts and synchronism. Three model families are built on three differentiating characteristics, and the families are named correspondingly. Directional model (Riktningsmodellen), the Co-orientational model (Saminriktningsmodellen) and the Connectivity model (Konnektivitetsmodellen). The classification is of course not set in stone. It should be regarded as a first step to reduce the number of models in use and concentrate on the important characteristics of the models that help public relations researchers and professionals to solve problems and theorists to explain, foresee or guide to better public relations. Finally, five areas of future research are presented: a multinational study of models, a study of practitioners’ model use, a deeper history study according the concept of sediment, a notational system for models and, last but not least, a development of the Connectivity model. The last subject is the one that once inspired me to write a thesis.<br><p>QC 20170426</p>
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Ingrová, Veronika. "Public Relations domova seniorů." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-74688.

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The goal of this thesis is to analyze selected non-governmental organization in the field of Public Relations. In accordance with the results of performed investigation, the author will try to propose a specific plan of PR activities within creating positive long-term relationships with company's crucial target groups. The thesis itself will be mainly focused on the preferred target group from both, internal and external environment of the organization. Another vital part of the work will include specific proposals on how the organization should be presenting itself publicly, not only in the framework of media, but also through it's promotion. Last but not least, improvement suggestions will be concerned with the form and the content of company's web sites.
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Smělá, Jitka. "Public relations ve zdravotnictví." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-75983.

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The aim of my thesis is to analyze and evaluate instruments and methods used by public relations in selected health facilities. Determine which instruments of public relations are used most often and whether the effects brought by the organization expects from them. Will be discussed and possible solutions the shortcomings and problems in this sphere.
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Vahalová, Lenka. "Public relations v divadle." Master's thesis, Akademie múzických umění v Praze.Divadelní fakulta. Knihovna, 2014. http://www.nusl.cz/ntk/nusl-202431.

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The aim of my thesis is to explore and organize the available information to the topic of Public Relations in the Theatre. The thesis is divided into two main parts - theoretical and practical. The theoretical part focuses primarily on the theoretical basis of Public Relations regarding the content of Public Relations as well as on communication as an integral part of PR, new trends, kinds of PR communication and means of communication. The insight into history and the cradle of PR - The United States of America is also included. The practical part introduces two particular theatres. The first is a representative of the public theatre - Švandovo theatre at Smíchov in Prague and the second is a limited liability company - Studio DVA situated also in the capital. The entire practical part is complemented by communication with the media and journalists, where my interest focused mainly on how the media and journalists evaluate the existing "theatre service", as well as what do theatres when communicating with the media right and what could be improved at the same time. The whole thesis continuously includes number of inspiring examples from practice either from history or the present.
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Libros sobre el tema "Public relations"

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Jefkins, Frank. Public relations. 4th ed. London: Pitman, 1992.

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Grupe, Stephanie. Public Relations. Berlin, Heidelberg: Springer Berlin Heidelberg, 2011. http://dx.doi.org/10.1007/978-3-642-17827-6.

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L, Yadin Daniel, ed. Public relations. 5th ed. London: Financial Times Pitman Publishing, 1998.

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O, Getto Elissa, ed. Public relations. Reston, Va: Music Educators National Conference, 1988.

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Hoffjann, Olaf. Public Relations. Wiesbaden: Springer Fachmedien Wiesbaden, 2023. http://dx.doi.org/10.1007/978-3-658-40480-2.

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Tod, Papageorge, and Museum of Modern Art (New York, N.Y.), eds. Public relations. New York: Museum of Modern Art, 2004.

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Association, Public Relations Consultants. Public relations consultancy: The public relations yearbook. London: Public Relations Consultants Association, 1993.

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Cutlip, Scott M. Effective public relations. 7th ed. Englewood Cliffs: Prentice-Hall, 1994.

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Cutlip, Scott M. Effective public relations. 6th ed. London: Prentice-Hall International, 1985.

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Association, Public Relations Consultants. Public relations consultancy: The public relations year book. London: Public Relations Consultants Association, 1997.

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Capítulos de libros sobre el tema "Public relations"

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Isaac, Cynthia. "Public Relations." In Series in Biomedical Engineering, 263–68. New York, NY: Springer New York, 2008. http://dx.doi.org/10.1007/978-0-387-76495-5_28.

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Corke, Alison. "Public relations." In Effective Advertising and PR, 62–73. London: Macmillan Education UK, 1985. http://dx.doi.org/10.1007/978-1-349-10559-5_4.

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Bentele, Günter, and Markus Will. "Public Relations." In Unternehmenskommunikation, 149–81. Wiesbaden: Gabler, 2006. http://dx.doi.org/10.1007/978-3-8349-9126-3_2.

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Irgel, Lutz. "Public Relations." In Handbuch für Kaufleute, 488–94. Wiesbaden: Gabler Verlag, 1991. http://dx.doi.org/10.1007/978-3-663-13322-3_15.

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Irgel, Lutz. "Public Relations." In Gabler Handbuch für Kaufleute, 564–70. Wiesbaden: Gabler Verlag, 1999. http://dx.doi.org/10.1007/978-3-322-94903-5_15.

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Becker, Thomas. "Public Relations." In Die Sprache des Geldes, 229–57. Wiesbaden: VS Verlag für Sozialwissenschaften, 1998. http://dx.doi.org/10.1007/978-3-322-83314-3_8.

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Bahne, Thomas L. "Public Relations." In Glossar Kulturmanagement, 300–310. Wiesbaden: VS Verlag für Sozialwissenschaften, 2011. http://dx.doi.org/10.1007/978-3-531-92073-3_37.

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Rademacher, Lars. "Public Relations." In Handbuch Medienethik, 278–92. Wiesbaden: VS Verlag für Sozialwissenschaften, 2010. http://dx.doi.org/10.1007/978-3-531-92248-5_17.

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Parsons, Carol. "Public Relations." In Management for Hairdressers, 50–57. London: Macmillan Education UK, 1985. http://dx.doi.org/10.1007/978-1-349-07071-8_7.

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Meldrum, Mike, and Malcolm McDonald. "Public Relations." In Key Marketing Concepts, 169–72. London: Macmillan Education UK, 1995. http://dx.doi.org/10.1007/978-1-349-13877-7_32.

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Actas de conferencias sobre el tema "Public relations"

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Volarić, Tomislav, Zoran Tomić, and Hrvoje Ljubić. "Artificial Intelligence Tools for Public Relations Practitioners: An Overview." In 2024 IEEE 28th International Conference on Intelligent Engineering Systems (INES), 000031–36. IEEE, 2024. http://dx.doi.org/10.1109/ines63318.2024.10629102.

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Dalledonne, Sara, Roberto Caranta, Marco Aliberti, and Justine Dousset. "Public-Private Relations: A Review of Different Procurement Mechanisms." In 37th IAA Symposium on Space Policy, Regulations and Economics, Held at the 75th International Astronautical Congress (IAC 2024), 400–414. Paris, France: International Astronautical Federation (IAF), 2024. https://doi.org/10.52202/078380-0041.

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Kania, Dessy, Rivi Handayani, and Helen Diana Vida. "Strategi Personal Digital Branding Profesi Pengacara Pada lnstagram @Hotmanparisofficial." In Indonesia Public Relations Conference. #IndonesiaBicaraBaik, 2022. http://dx.doi.org/10.36782/iprc01.

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Digital media, especially social networks like Instagram contributes to the emergence of a worldwide culture also known as a virtual community. The following study's goal is to define and pinpoint the personal branding tactics used by Hotman Paris to promote his legal services through social media posts on Instagram. The research method used in this research is qualitative with case study method. As a very popular and controversial lawyer, Rotman Paris not only actively uses Instagram as a medium to promote his legal services, but he also shares information and knowledge, handles a problem, informs the government of activities carried out, or even as simply greets the public through his post. Rotman Paris uses personal branding strategies by positioning himself not only as a famous lawyer but also dignified and sincere lawyer, which is shown from several posts on his personal Instagram account. Through this research, we found that Hotma11 Paris employs personal digital branding strategy which consists of factors such as: defining who you are, determining what you do, positioning yourself, and managing your brand through his Instagram account
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NEGRIER, ALDRIC, JANIO MONTEIRO, JOAO M F, LUIS SOUSA, MIGUEL GOMES, PAULO BICA, PEDRO J S, and RICARDO ALVES. "PRHOLO Interactive Holographic Public Relations." In Third International Conference on Advances in Computing, Communication and Information Technology- CCIT 2015. Institute of Research Engineers and Doctors, 2015. http://dx.doi.org/10.15224/978-1-63248-061-3-74.

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Idris, Ika K. "Propaganda in Contemporary Public Relations." In International Conference on Anti-Corruption and Integrity. SCITEPRESS - Science and Technology Publications, 2019. http://dx.doi.org/10.5220/0009400200820089.

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Rahman, Nik Adzrieman Abd. "The Utilization of New Media in Online Public Relations Activities Among The Public Relations Practitioners." In International Conference on Emerging Media, and Social Science. EAI, 2019. http://dx.doi.org/10.4108/eai.7-12-2018.2281794.

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Guangming, Yang. "RESEARCH OVERVIEW ON GOVERNMENT PUBLIC RELATIONS." In International Symposium on Multidisciplinary Inclusive Education, Management and Legal Services (ISMIEMLS). Volkson Press, 2018. http://dx.doi.org/10.26480/ismiemls.01.2018.07.09.

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Rizkita, Karine, Dedi Prestiadi, Maisyaroh, Milanitaqwa Asri Pratiwi, Wyne Ristuti Priatna, and Fitri Wulan Purnama. "Public Relations Techniques in Elementary School." In 6th International Conference on Education and Technology (ICET 2020). Paris, France: Atlantis Press, 2020. http://dx.doi.org/10.2991/assehr.k.201204.041.

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Vuković, Milovan, Danijela Voza, and Aleksandra Vuković. "Ethical issues in public relations practice." In XIX International May Conference on Strategic Management – IMCSM24 Proceedings. University of Belgrade, Technical Faculty in Bor, 2024. http://dx.doi.org/10.5937/imcsm24065v.

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Resumen
Public relations (PR), a significant part of the media industry, is a management function that helps establish and reflect beneficial relationships between the organization and its stakeholders. The development of public relations as a profession is usually seen as a departure from unethical practices, which dominated for decades after the 1920s, towards strategically and ethically driven campaigns in modern business. Nevertheless, when looking at the PR practice in the first decades of the 21st century, numerous doubts arise regarding ethical dilemmas, problems, and, consequently, the process of making ethically based decisions. The main goal of this paper is to consider the role of ethics in the development of PR. In this sense, the paper discusses basic ethical principles based on utilitarianism, deontology, situational, and virtue ethics. The authors also analyse the ethical problems that often arise in the modern practice of PR.
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Pribadi, R. Dicky Johar, and Annisa Pratamasari. "Iran Nuclear Deal: The Role of Iranian Media and Public Opinion." In Airlangga Conference on International Relations. SCITEPRESS - Science and Technology Publications, 2018. http://dx.doi.org/10.5220/0010280205550561.

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Informes sobre el tema "Public relations"

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Mascarenas, David D. Remote Sensor Placement For Public Relations. Office of Scientific and Technical Information (OSTI), December 2013. http://dx.doi.org/10.2172/1110301.

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Compte-Pujol, M., K. Matilla, and S. Hernández. Strategy and Public Relations: a Bibliometric Comparative Study. Revista Latina de Comunicación Social, April 2018. http://dx.doi.org/10.4185/rlcs-2018-1280en.

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Xifra i Triadú, Jordi. Historia de las Relaciones Públicas/Public Relations’ History. Revista Internacional de Relaciones Públicas, December 2015. http://dx.doi.org/10.5783/rirp-10-2015-01-01-04.

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de las Heras-Pedrosa, Carlos, and Ivette Soto-Vélez. Presentación: Relaciones Públicas turísticas / Presentation: Tourist Public Relations. Revista Internacional de Relaciones Públicas, December 2018. http://dx.doi.org/10.5783/rirp-16-2018-01-01-04.

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Almansa Martínez, Ana, and Isabel Ruiz Mora. Presentación: Relaciones Públicas Multidimensionales / Presentation: Multidimensional Public Relations. Revista Internacional de Relaciones Públicas, May 2014. http://dx.doi.org/10.5783/rirp-7-2014-01-03-04.

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Hahn, Luke C. Revitalising US relations with Southeast Asia through public diplomacy. East Asia Forum, April 2024. http://dx.doi.org/10.59425/eabc.1713477600.

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Míguez-Gonzalez, María Isabel, Juan Manuel Corbacho-Valencia, and Xosé Manuel Baamonde-Silva. Tendencias de investigación sobre relaciones públicas en revistas internacionales: el caso de Journal of Public Relations Research 2012-2014/Research trends about Public Relations in international journals: the case of Journal of Public Relations Research. Revista Internacional de Relaciones Públicas, December 2016. http://dx.doi.org/10.5783/rirp-12-2016-02-05-24.

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Oliveira, Ivone de Lourdes. Presentación: Relaciones Públicas en Política / Presentation: Public Relations in Politics. Chair Ana-Belen Fernandez-Souto. Revista Internacional de Relaciones Publicas, December 2019. http://dx.doi.org/10.5783/rirp-18-2019-01-01-04.

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Fernandez-Souto, Ana-Belen, and Ivone de Lourdes Oliveira. Presentación: Relaciones Públicas en Política / Presentation: Public Relations in Politics. Revista Internacional de Relaciones Publicas, December 2019. http://dx.doi.org/10.5783/rirp/18-2019-01-01-04.

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Adams, Peggy H. Weights and Measures Week guide and year round public relations:. Gaithersburg, MD: National Institute of Standards and Technology, 1989. http://dx.doi.org/10.6028/nist.ir.89-4109.

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