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1

Yetkin, Sultan. "Urban Culture And Space Relations: Sakarya Caddesi As An Entertainment Space In Ankara". Master's thesis, METU, 2004. http://etd.lib.metu.edu.tr/upload/12605344/index.pdf.

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The purpose of this thesis is to research the relation between spatial structures and social relations including the cultural ones. This study specifically researches the relation between the construction and the representation of urban space and urban culture in Sakarya Caddesi as an instance of society-space interaction. This research focuses on Sakarya Caddesi where various urban cultural practices such as entertainment, has intensified. It deals with the constitution and representation of this entertainment space and researches how a particular place is constructed materially and imaginarily, how different social actors perceive, interpret and constitute a particular place in different ways. Accordingly, the contestation over the representation and use of place is discussed in this study. In order to comprehend a local place and culture, the issues should be thought in a wider context. Therefore, Sakarya Caddesi which is a part of urban space and the urban practices which occur in this area, are evaluated in global context. This study, discusses the influences of global changes on urban space, urban cultural practices and lifestyles. Discussing Sakarya Caddesi and its culture through discourses, this thesis relates spatial categories with some concepts of cultural politics such as identity.
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2

Magee, Sara C. "That's Television Entertainment: The History, Development, and Impact of the First Five Seasons of "Entertainment Tonight," 1981-86". Ohio : Ohio University, 2008. http://www.ohiolink.edu/etd/view.cgi?ohiou1217427973.

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3

McClure, Kendra M. "Hidden in plain sight : an examination of entertainment-education /". View online, 2010. http://repository.eiu.edu/theses/docs/32211131575802.pdf.

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4

Nazarchuk, Аnna Pavlyvna y Анна Павлівна Назарчук. "Cultural, educational and entertainment television programs in the ukrainian media space". Thesis, National aviation university, 2021. https://er.nau.edu.ua/handle/NAU/50061.

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1. Minko E. Editor’s note / Ye Minko // Telecriticism. - 2008. - No 7–8. - P. 1. 2. “Encyclopedia Britanica” - [Electronic resource] / The art of television., - Access mode: https://www.britannica.com/technology/broadcasting/The-art-of- television 3. Ligachova N. Crisis of self-identification / N. Ligachova // Telecriticism. - 2008. - No 5. - P. 12–16. 4. “UA: First” - [Electronic resource] / “Eneїda”. - Access mode: https:// tv.suspilne.media/programs/eneida 5. “1 + 1” - [Electronic resource] / “Voice of the country”., - Access mode: https://1plus1.video/golos-strany
Many people turn to television to relax. The easiest way is to sit in front of the TV and immerse yourself in a two-dimensional world. Television, unlike other media, is the easiest to perceive. Reading newspapers and magazines or listening to the radio requires more concentration. When watching TV programs, a person makes less mental effort, which negatively affects the development of society. Therefore, it is extremely necessary to saturate the media space with cultural, educational and artistic programs. The aim of this research is to analyze and investigate the existence of cultural, educational and entertainment programs in the Ukrainian media space.
Багато людей звертаються до телебачення, щоб відпочити. Найпростіший спосіб - сісти перед телевізором і зануритись у двовимірний світ. Телебачення, на відміну від інших ЗМІ, сприймається найлегше. Читання газет і журналів або прослуховування радіо вимагає більшої концентрації уваги. Під час перегляду телевізійних програм людина докладає менше розумових зусиль, що негативно позначається на розвитку суспільства. Тому надзвичайно необхідно наситити медіапростір культурними, освітніми та мистецькими програмами. Метою цього дослідження є аналіз та дослідження існування культурних, освітніх та розважальних програм в українському медіапросторі.
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5

Oehle, Birgit. "An audience with the Queen : subversion, submission and survival in three late Elizabethan progress entertainments". Thesis, University of Warwick, 1999. http://wrap.warwick.ac.uk/4519/.

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Three late Elizabethan progress entertainments are being discussed: Cowdray (August 1591), Elvetham (September 1591), and Harefield (July 1602). The Elvetham entertainment has received some critical attention and is comparatively well known due to the extraordinary preparations undertaken for the royal visit, and the fact that a woodcut of an artificial crescent-shaped lake, especially dug for the occasion, has survived. The other two entertainments have been somewhat neglected, and Harefield survives only in fragmentary form. To my knowledge, its text has never been printed in toto, and the thesis will include a transcript of the original manuscript housed in Warwickshire County Record Office. The traditional view that progress entertainments were pastoral tales whose main purpose was to consolidate and confirm existing class structures is challenged. Entertainments are rather complex fictions that serve not merely to establish and preserve the `beautiful relation' between Queen and her subjects, highborn as well as lowly. These occasions were also very much sites for the exercise of power, by monarch and hosts alike. When examining these festivities in their historical and political contexts and illuminating their hosts' backgrounds, significant new interpretations, or at least possible alternative readings, may be found. Most importantly, the entertainments have to be viewed holistically, as events rather than as the texts that have come down to us. The hosts of the first two entertainments were powerful peers who were politically suspect from the regime's point of view. Both these lords, on the other hand, had little reason to love the regime because they had been harassed. Despite this state of affairs, traditional interpretations still maintain that both entertainments were submissive in tenor; that their hosts regarded the royal visit as an honour, and tried to (re)gain the Queen's favour through the spectacles that they were putting on. I would claim that these pageants are far more complex affairs and have to be read on different levels of signification. Far from being submissive, these fetes can be interpreted as challenging the existing order, if not indeed actively trying to subvert it. Having said that, there are country welcomes that seem to conform to the more traditional view of progress entertainments. The third pageant at Harefield was offered by a top-ranking Elizabethan official whose relationship with the Queen was presumably more amicable. Her visit to him was probably intended as a sign of favour, and his motivation in hosting the entertainment may well have been the consolidation of his own position within her close circle of councillors. He would have aimed at maintaining the existing order rather than challenge it; at establishing a `beautiful relation' between all classes. These conclusions can only be drawn, however, once the event as a whole has been studied as well as the surviving fragments of text.
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6

Chen, Yi-Chun. "The role of media literacy and pro-health entertainment programs in changing adolescents' perceptions of alcohol and alcohol advertising". Online access for everyone, 2008. http://www.dissertations.wsu.edu/Dissertations/Summer2008/y_chen_072208.pdf.

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7

Snyder, Marcus E. ""Playing to the cameras" the presence of an entertainment perspective in political panel programming and the implications of making politics palatable and appealing /". Morgantown, W. Va. : [West Virginia University Libraries], 2001. http://etd.wvu.edu/templates/showETD.cfm?recnum=2097.

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Thesis (M.S.)--West Virginia University, 2001.
Title from document title page. Document formatted into pages; contains vi, 357 p. Includes abstract. Includes bibliographical references (p. 134-137).
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8

German, Tom. "Contributions of negative affect and empathy to the enjoyment of television drama a eudaimonic approach /". Columbus, Ohio : Ohio State University, 2008. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1218542710.

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9

Vilches, Mendoza Emma Paola. "Tratamiento de la información sobre hechos policiales, homicidio e intento de feminicidio, en programas de entretenimiento de la televisión peruana de señal abierta. Análisis de los casos Camilita en el programa Válgame emitido en marzo de 2020 por Latina, Angie Jibaja en Magaly Tv La Firme en ATV en marzo de 2020 y Thomas Restobar en La Banda del Chino en América TV en agosto de 2020". Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/653931.

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Este trabajo de investigación muestra cómo afectan los distintos criterios aplicados en los programas de carácter híbrido, que son una mezcla de los programas periodísticos y de entretenimiento, en la televisión peruana de señal abierta para incluir dentro de sus temas aquellos de carácter policial. Los elementos estudiados para el análisis son la estructura de estos, el rol de los conductores y panelistas, los recursos periodísticos, el lenguaje utilizado y los recursos televisivos. Los casos a estudiar fueron “Camilita” en el programa Válgame emitido en Latina en marzo de 2020, “Angie Jibaja” en Magaly Tv La Firme en ATV en marzo de 2020 y “Thomas Restobar” en La Banda del Chino en América TV en agosto de 2020. A través de la observación y la aplicación de los conceptos se logró concluir que aquellos elementos, en algunos casos, sí afectan al desarrollo de los programas al tocar temas de carácter policial.
This research work shows how the different criteria applied in hybrid programs, which are a mixture of journalistic and entertainment programs, affect Peruvian open signal television to include those of a police nature within its topics. The elements studied for the analysis are their structure, the role of the hosts and panelists, the journalistic resources, the language used and the television resources. The cases to be studied were “Camilita” on the Válgame program broadcast in Latin America in March 2020, “Angie Jibaja” on Magaly Tv La Firme on ATV in March 2020 and “Thomas Restobar” on La Banda del Chino on América TV in August 2020. Through the observation and application of the concepts, it was possible to conclude that those elements, in some cases, do affect the development of programs by touching on police issues.
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10

Kelly, Erin Katherine. ""My dere chylde take hede how Trystram doo you tell": Hunting in English Literature, 1486-1603". The Ohio State University, 2013. http://rave.ohiolink.edu/etdc/view?acc_num=osu1366055200.

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11

OGGIANO, ELEONORA. "Rethinking royal spectacle in Elizabethan and Jacobean England". Doctoral thesis, 2012. http://hdl.handle.net/11562/399536.

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La tesi prende in esame gli intrattenimenti regali offerti a Elisabetta I, a Giacomo I Stuart e sua moglie Anna, in un periodo tra 1559 e il 1613. A quel tempo, varie forme di spettacolo venivano impiegate per celebrare ed intrattenere il sovrano, sia all’interno della corte che fuori. Considerando la diffusione di questi ‘spettacoli regali’ come un fenomeno che ha fortemente caratterizzato entrambi i periodi, scopo precipuo di questo studio sarà quello di indagarne lo sviluppo dall’epoca Elisabettiana a quella Giacomiana concentrandosi soprattutto sull’analisi del complesso rapporto fra ‘script’ e ‘testo spettacolare’. Fulcro dell’indagine saranno gli intrattenimenti organizzati in occasione della cerimonia d’entrata nella capitale del sovrano, come pure quelli allestiti durante i soggiorni estivi in provincia, ossia presso alcune città, le Università e le dimore della nobiltà. Attraverso la disamina congiunta di differenti tipologie di testo, fra le quali, ‘scripts’, lettere, dispacci e estratti da resoconti storici coevi, ciascun capitolo si propone di analizzare vari intrattenimenti, singolarmente o in gruppo, ponendo particolare attenzione al loro contesto ‘spettacolare’, al fine di tracciarne le modalità performative che li caratterizzano e individuare le diversità o corrispondenze nel passaggio da un’epoca all’altra. Partendo dal presupposto che questi intrattenimenti espongono il sovrano come ‘oggetto visibile’ e fulcro della performance ideando una ‘messa in scena’ intimamente legata a questioni ideologiche e politiche, l’indagine si offre inoltre di esaminare la complessa trama di riferimenti e allegorie che hanno contribuito a creare una sofisticata simbologia del potere regale attraverso la rappresentazione su vari scaffolds urbani e regionali di questa particolare categoria di spettacoli rinascimentali.
This thesis focuses on the outdoor entertainments staged before Queen Elizabeth, King James Stuart and his wife, Queen Anne, over a period of fifty years. This was a time when different pageant shows were mounted to celebrate and entertain the monarchs, both inside and outside the court. The aim of this study is to trace the development of royal pageantry in Elizabethan and Jacobean England by investigating the complex text/stage relationship pertaining to such multifaceted forms of spectacle. Special attention will be paid to civic ceremonies, entertainments on progress, at the Universities and at aristocratic country houses. Although these performances took place within a broader entertainment culture and were organized for diverse occasions, they were set up as ‘shows in progress’ which had at their centre a royal guest who often figured as both spectator and performer. The focus is on a variety of ceremonial events, whose analysis first aims at shedding light on the structure of their textual accounts in order to understand how these ‘shows’ were staged and identify their performative features. By gathering together different textual accounts, such as printed publications of urban processions, outdoor shows and court masques, as well as dispatches, letters, and historical records, each chapter undertakes a close reading of one particular royal spectacle with the aim to reconstruct its staging by drawing attention to its performative context. Since these ‘royal triumphals’ are especially concerned with the notion of sovereign power, special emphasis will be laid on the type of iconography which is textually inscribed in the entertainment script and visually displayed through its performance by concentrating on the relationship between of verbal text and visual display. A focus on these issues allows to build up a picture of the staging of these outdoor performances in the transition from Elizabethan to Jacobean entertaining culture, by highlighting their different or equivalent stage practices.
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12

Liu, Yi-hua Joyce y 劉懿驊. "College Students and Entertainment News Programs: An Extension of Uses and Gratifications Research". Thesis, 2005. http://ndltd.ncl.edu.tw/handle/06545024941584994362.

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13

Chang, Chih-wei y 張至緯. "Educating through Entertainment or Entertaining through Education?A Study on the Audiences’ Perception and Learning from Professional Competitive Reality Programs". Thesis, 2009. http://ndltd.ncl.edu.tw/handle/z2htrq.

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碩士
玄奘大學
資訊傳播研究所
97
Reality programs have become a shining star among various television genres in the past decade, and appeal to millions of audiences with on-trained actors; unscripted developments, and realistic settings. Derived from reality program genre, professional competitive reality shows further incorporate competitiveness of game-playing to create a new crowd of audiences and sweeping the global television market. As the professional competitive reality programs draws more purposive audience, the educational function of these entertainment programs to audiences has become an important issue worth exploring. This study attempts to examine whether professional competitive reality programs Project Runway play a role in students’ academic learning and professional perceptions of fashion design. Adopting Albert Bandura’s theories, social learning and social perception, the study investigates student audience’ motivations of program viewing, creative works inspired by the program, and perceptions of fashion design and fashion Industry. The findings indicate that students of fashion design regard professional competitive reality shows as a means of absorbing new information and creative stimuli. The programs provide useful demonstrations and sampling as solutions for their inquiries on practices. Also, the programs manifest the essential criteria for professionals in fashion design, and a learning aide to enhance their academic performance. The study further suggests that television entertainment programs may provide effective learning aids for educational realm, and future research may evaluate the potential of entertainment media, and incorporate into educational uses.
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14

Пазюченко, Тетяна Василівна. "Режисерська майстерність на інформаційно-розважальному телебаченні". Магістерська робота, 2019. https://dspace.znu.edu.ua/jspui/handle/12345/3013.

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Пазюченко Т. В. Режисерська майстерність на інформаційно-розважальному телебаченні : кваліфікаційна робота магістра спеціальнсті 061 "Журналістика" / наук. керівник Т. В. Іванюха. Запооіжжя : ЗНУ, 2019. 79 с.
UA : Магістерська робота «Режисерська майстерність на інформаційнорозважальному телебаченні» – основний текст – 70 сторінок. Для виконання магістерської роботи опрацьовано 100 джерел. Об’єктом дослідження є інформаційно-розважальна програма «Ранок з TV5» за серпень – жовтень 2019 р. Предметом дослідження є структура, жанрова й функціональна специфіка та особливості режисерської майстерності інформаційнорозважальних програм на запорізьких телеканалах «Алекс», «TV5», «Телеканал Z» та «UA: Запоріжжя». Мета дослідження: виявити головні складові та специфіку майстерності режисера інформаційно-розважальних телепрограм регіонального телебачення. Для реалізації поставленої мети необхідно виконати такі завдання: 1) узагальнити наукові судження щодо специфіки режисерської майстерності на телебаченні; 2) охарактеризувати структуру та жанрову своєрідність інформаційнорозважальних програм на телебаченні; 3) розглянути особливості роботи режисера в прямому ефірі; 4) проаналізувати інформаційно-розважальні програми на запорізькому телебаченні; 5) охарактеризувати режисерську майстерність на прикладі програми «Ранок з TV5». Методи дослідження: аналізу та синтезу під час вироблення наукової концепції, метод систематизації – для обробки теоретичних положень науковців;типологічний та генетичний, що дозволили розглянути жанрову та структурну специфіку інформаційно-розважальних програм; структурнофункціональний аналіз, що дає можливість висвітлити особливості режисерської майстерності на регіональному телебаченні. 5 Методологічну і теоретичну основу дослідження складають наукові праці вітчизняних та зарубіжних дослідників журналістики Є. Ахмадуліна, Е. Багірова, Є. Прохорова, В. Ворошилова, З. Дмитровського, В. Здоровеги, М. Кіма, І. Михайлина, В. Різуна; з тележурналістики А. Князєва, С. Коновалова, Г. Кузнецова, А. Москаленка, С. Маратова, В. Полунарова, О. Холода, Л. Шестьоркіної, А. Яковця; з режисури на телебаченні Н. Анашкіної, В. Горпенка, Г. Десятник, П. Єршова, Л. Кулєшова, К. Станіславського, А. Попова, А. Тарковського. Наукова новизна одержаних результатів полягає у здійсненні аналізу інформаційно-розважальних програм на запорізьких телеканалах, визначенні особливостей роботи режисера в прямому ефірі; в дослідженні режисерської майстерності на прикладі програми «Ранок з TV5». Сфера застосування: матеріали дослідження можуть бути використані під час подальших наукових розробок, викладання спецкурсів з тележурналістики, при написанні кваліфікаційних робіт студентами факультету журналістики.
EN : Pazyuchenko T. Directing skills on infotainment television. Zaporizhzha. 2019. 70 рр. The relevance of the research topic is due to the active development of modern technologies, changing the formats and methods of producing content on television. Such changes need to be tracked and analyzed as they may give some insight into current media trends. Regional television plays an important role in the formation of outlook, information awareness and emotional impact on the viewer in the context of the territorial concentration of the population. For viewers who live in places far removed from cultural and community centers and do not have the financial means to travel, TV channels remain the main source of up-to-date information about the world, as well as one of the available entertainment and cultural education opportunities. Particularly important in the context of media dissemination through television is a phenomenon of infotainment - the unity of information and entertainment. Therefore, in today's media space, most media, especially in the morning programs, strive to follow the infotainment formula and combine the recreational and cognitive functions of journalism in one media product. Entertainment programs are the basis for modern television, especially when considering regional channels. To create a quality information and entertainment product requires directorial skills, successful structural and compositional construction, involvement of various technical means. Considering such tendencies of development of the modern television space, we consider the research of the regional TV-channel from the point of view of journalistic skill and dissemination of information and entertaining content relevant.
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Cvancingerová, Jana. "Postavení a význam humoristických relací v letech normalizace. Fenomén humoristické dvojice Lasica a Satinský". Master's thesis, 2011. http://www.nusl.cz/ntk/nusl-298360.

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The Master's thesis "The Role and Importance of Humorous Television Programs in Czechoslovakia in The Years of Normalization. The Phenomenon of a Comic Pair Lasica and Satinský,"discusses the importance of humorous shows within the program structure of the Czechoslovak Television in 1969-1989. The work deals with the issues of television entertainment and the developments that affect a number of criteria. The work points to the former television entertainment context, the possibility of posting humorous programs, and their position in the television program. The work will identify the type and frequency of various entertainment programs and their presenters as well as discuss their contribution to television entertainment. The paper seeks to deepen its analysis of television entertainment, namely in the humorous sessions of Milan Lasica and Julius Satinský. Their artistic activity compared to television based on criteria such as: frequency, form of humor, specific pairs etc., with other comics CST sessions will be analysed. An important part of the analysis will be means of expression used by comedians in broadcasts.
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16

Посунько, Віктор Вікторович. "Реалізація розважальної функції на музично-інформаційному радіо". Магістерська робота, 2020. https://dspace.znu.edu.ua/jspui/handle/12345/4341.

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Посунько В. В. Реалізація розважальної функції на музично-інформаційному радіо : кваліфікаційна робота магістра спеціальності 061 "Журналістика" / наук. керівник В. В. Костюк. Запоріжжя : ЗНУ, 2020. 76 с.
UA : Тема кваліфікаційної роботи магістра: «Реалізація розважальної функції на музично-інформаційному радіо». Сторінок основного тексту – 76, використаних джерел – 63. Мета роботи полягає в тому, щоб з’ясувати та дослідити, як реалізується розважальна функція на музично-інформаційному радіо та які методи впливу на споживача використовуються. Завдання: 1. Визначити сутність поняття «музично-інформаційне радіо». 2. Проаналізувати функції та їх реалізацію в сучасному радіопросторі. 3. Дослідити використання розважальної функції на радіо. 4. Проаналізувати реалізацію розважальної функції на інформаційно-музичних та музично-інформаційних в Україні та світі. 5. Виявити рівень зацікавленості в прослуховуванні радіо серед молоді Запоріжжя через анкетне опитування. Об’єкт дослідження – програми українських радіомовників «Radio ROKS» та «Радіо Київ 98 FM» та європейських «BBC Radio 1» та «FIP», в яких реалізована розважальна функція за період від 01.01.2020 до 01.11.2020. Предмет дослідження – розважальна функція на музично-інформаційному радіо. Методи дослідження: теоретичний аналіз літературних джерел, порівняльний аналіз матеріалів, контент-аналіз, порівняння, моніторинг, опитування та синтез. Теоретико-методологічна основа дослідження. Вивченню розважальної функції на радіо присвятили свої роботи такі автори: Е. Агамян, О. Гоян, В. Лизанчук, Т. Марченко, В. Миронченко, І. Михайлин, І. Пенчук, Т. Хливнюк, В. Шилова та ін. Наукова новизна одержаних результатів полягає у цілісному дослідженні процесу та особливостей реалізації розважальної функції на музично-інформаційному радіо. Удосконалено: тлумачення поняття «інформаційно-музичне радіо». Набуло подальшого розвитку: – аналіз сутності музично-інформаційного радіо для українського суспільства важливість поширення та вивчення цієї теми. Практичне значення одержаних результатів. Результати дослідження можуть бути використані журналістами, рекламістами, редакторами та іншими співробітникам радіо, які створюють контент для ЗМІ. Теоретичне значення дослідження. Матеріали магістерської роботи можуть бути використані під час подальших наукових розробок, при написанні курсових та дипломних робіт студентами факультету журналістики, а також для подальших розробок цієї теми науковцями у сфері журналістики та в навчальному процесі під час проведення семінарів і спецкурсів із радіомовлення у вищій школі.
EN : The theme of the master's qualification work: "Implementation of the entertainment function on the music and information radio". Main text pages - 76, used sources - 63. The purpose of the work is to find out and explore how it is implemented entertainment function on music and information radio and what methods of influence per consumer are used. Task: 1. Define the essence of the concept of "music and information radio". 2. Analyze the functions and their implementation in modern radio space. 3. Investigate the use of the entertainment function on the radio. 4. Analyze the implementation of the entertainment function on information and music and music and information in Ukraine and the world. 5. Identify the level of interest in listening to the radio among young people Zaporozhye through a questionnaire. Object of research - programs of Ukrainian radio broadcasters "Radio ROKS" and Radio Kyiv 98 FM and European BBC Radio 1 and FIP, in which implemented entertainment function for the period from 01.01.2020 to 01.11.2020. The subject of research is an entertaining function in music and information radio. Research methods: theoretical analysis of literature sources, comparative analysis of materials, content analysis, comparison, monitoring, survey and synthesis. Theoretical and methodological basis of the study. Exploring entertainment functions on the radio were dedicated to the following authors: E. Agamyan, O. Goyan, V. Lizanchuk, T. Marchenko, V. Myronchenko, I. Mykhailyn, I. Penchuk, T. Khlyvnyuk, V. Shilova and others. The scientific novelty of the obtained results lies in a holistic study process and features of the entertainment function on music and information radio. Improved: interpretation of the concept of "information and music radio". Further developed: - analysis of the essence of music and information radio for Ukrainian society the importance of disseminating and studying this topic. The practical significance of the obtained results. Research results can be used by journalists, advertisers, editors and others radio employees who create content for the media. Theoretical significance of the study. Master's thesis materials can to be used during further scientific developments, when writing coursework and dissertations by students of the Faculty of Journalism, as well as for further developments of this topic by scientists in the field of journalism and in the educational process under time of seminars and special courses on radio broadcasting in high school.
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17

Galvão, Joana Ramalho Pereira. "O impacto do product placement em telenovelas no comportamento dos consumidores : estudo de caso : sumo Compal Amor Maior". Master's thesis, 2018. http://hdl.handle.net/10400.14/27050.

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Atualmente, existe uma grande variedade de marcas no mercado, criando-se assim um clima mais competitivo entre elas e é neste âmbito que a aposta na publicidade, por parte das mesmas, é cada vez maior. No entanto, embora ainda se invista muito na publicidade tradicional, cada vez mais surgem alternativas aliciantes para as marcas se promoverem. O product placement, é um exemplo disso e tem-se tornado num grande aliado das marcas, aumentando a sua notoriedade. A inserção desta técnica de comunicação é bastante visível na ficção televisiva, nomeadamente nas telenovelas e nesse sentido, o objetivo desta investigação é perceber o impacto que o product placement, inserido nas telenovelas, exerce nos consumidores, na forma como estes reagem a esta inserção e como percecionam as marcas que apostam nesta forma de comunicação. Para perceber este impacto no comportamento dos consumidores, foi selecionado um estudo de caso: Sumo Compal Amor Maior, conseguindo aferir de forma mais aprofundada em que dimensões ou aspetos é que a técnica de product placement, na telenovela Amor Maior, foi benéfica para a marca Compal. As conclusões obtidas demonstram que cada vez mais as marcas apostam nesta técnica de comunicação, sendo no geral do agrado da maioria dos telespectadores, embora algumas vezes seja considerada pouco natural e demasiado intrusiva. Neste caso específico, da marca Compal, o facto de ter sido inserida numa telenovela em prime-time permitiu chegar a uma grande quantidade de telespectadores, ajudando a marca em termos de notoriedade.
Currently, there is a wide variety of brands in the market, creating a more competitive atmosphere among them and this is why investments on advertising are increasing. However, while much is still being invested in traditional advertising, more and more appealing alternatives are emerging in brand communication. Product placement, is an example of this and has become a great ally of the brands, increasing their notoriety. The use of this technique of communication is frequent in television fiction, namely in soap operas. It is the purpose and, in this sense, the objective of this investigation to assess the impact that product placement, inserted in soap operas, exerts on consumers, the way in which they react to this insertion and how they perceive brands that invest on this form of communication. To understand this impact on consumer behavior, a case study was selected: Compal Amor Maior juice. The specific question to address was in which dimensions or aspects the product placement technique in the soap opera Amor Maior was beneficial to Compal brand. The conclusions reached show that an increasing number of brands are investing on this technique of communication, being generally appreciated by most viewers, although sometimes it is considered unnatural and too intrusive. In this specific case, Compal brand, the fact that it was inserted in a soap opera in prime time allowed the brand to reach a large number of viewers, helping the brand to increase of notoriety.
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18

Molokomme, Letieka Aubrey. "The educational role of the South African Broadcasting Corporation (Television) in postapartheid South Africa : a case study of shift". Diss., 2021. http://hdl.handle.net/10500/27706.

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The study investigates the educational role of the public service broadcaster in post-apartheid South Africa. The aim was to investigate the educational role of the programme Shift as part of the content offering of the public broadcaster and the extent to which it satisfies the educational needs of its audiences. The main objective of the study is to investigate factors that influence the educational role of the SABC. The study focused on three different forms of educational television which are the formal, informal and no-formal education. The theoretical point of departure is the critical political economy theory, and the public interest theory which focuses on the interests of the public. A content analysis of Shift was conducted to determine the educational role of this programme. The study also investigates how political and economic factors influence the educational role of the SABC in the post-apartheid South Africa. The study also examines the impact that media funding can have on the educational role of the public broadcaster. The episodes of Shift are analysed in order to understand if political and economic factors can influence the educational role of the SABC. The study critically analysed whether the relevant media policies are driven by profit making motives.
Communication Science
M.A. (Communication)
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19

Wernicke, Rose. "The Farmland Opera House : culture, identity, and the corn contest". Thesis, 2013. http://hdl.handle.net/1805/4663.

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