Literatura académica sobre el tema "PRODUCT AND LOCATIONS IN MOVIES"
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Artículos de revistas sobre el tema "PRODUCT AND LOCATIONS IN MOVIES"
Park, Jihye y Yoon Jin Ma. "Number-location bias: do consumers correctly process the number on the product package?" Journal of Product & Brand Management 28, n.º 1 (11 de febrero de 2019): 80–94. http://dx.doi.org/10.1108/jpbm-12-2017-1711.
Texto completoAbbass, Ansar, Abdul Khaliq y Roman Khan. "Service Marketing Analysis of Movies in Pakistan". Journal of Social Sciences Research, n.º 68 (11 de agosto de 2020): 745–54. http://dx.doi.org/10.32861/jssr.68.745.754.
Texto completoHorváth, Ádám y Balázs Gyenge. "Service Marketing Analysis Of Movies As Unique Service-Products". SocioEconomic Challenges 4, n.º 2 (2020): 44–55. http://dx.doi.org/10.21272/sec.4(2).44-55.2020.
Texto completoYusriana, Amida, Devi Purnamasari y Nalal Muna. "Emotional branding analysis for the Korean Drama-based tourism locations". Masyarakat, Kebudayaan dan Politik 32, n.º 4 (20 de diciembre de 2019): 399. http://dx.doi.org/10.20473/mkp.v32i42019.399-410.
Texto completoQuintal, Vanessa y Ian Phau. "The role of movie images and its impact on destination choice". Tourism Review 70, n.º 2 (15 de junio de 2015): 97–115. http://dx.doi.org/10.1108/tr-03-2014-0009.
Texto completoBehera, Rajat Kumar, Pradip Kumar Bala y Rashmi Jain. "A rule-based automated machine learning approach in the evaluation of recommender engine". Benchmarking: An International Journal 27, n.º 10 (14 de agosto de 2020): 2721–57. http://dx.doi.org/10.1108/bij-01-2020-0051.
Texto completoFirmansyah, Firmansyah, Herman Mawengkang, Abdul Mujib y Devy Mathelinea. "A Decision Model to Plan Optimally Production-Distribution of Seafood Product with Multiple Locations". Mathematics 10, n.º 18 (6 de septiembre de 2022): 3240. http://dx.doi.org/10.3390/math10183240.
Texto completoDesrochers, Nadine, Audrey Laplante, Kim Martin, Anabel Quan-Haase y Louise Spiteri. "Illusions of a “Bond”: tagging cultural products across online platforms". Journal of Documentation 72, n.º 6 (10 de octubre de 2016): 1027–51. http://dx.doi.org/10.1108/jd-09-2015-0110.
Texto completoThompson, Bob. "Pan‐European industrial property". Journal of Property Investment & Finance 23, n.º 4 (1 de agosto de 2005): 379–85. http://dx.doi.org/10.1108/14635780510602435.
Texto completoLee, Yoon Ket, Yeh Huann Goh y Yiqi Tew. "Cyber Physical Autonomous Mobile Robot (CPAMR) Framework in the Context of Industry 4.0". MATEC Web of Conferences 167 (2018): 02005. http://dx.doi.org/10.1051/matecconf/201816702005.
Texto completoTesis sobre el tema "PRODUCT AND LOCATIONS IN MOVIES"
Anderson, Caitlin. "Recall and Recognition of Brand-Modified Product Placement in Movies". Diss., CLICK HERE for online access, 2006. http://contentdm.lib.byu.edu/ETD/image/etd1580.pdf.
Texto completoAbrahamsson, Jens y Niclas Lindblom. "Product Placement : A study about Swedes attitude towards product placements in Movies and TV-shows". Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-19051.
Texto completoFritzell, Erik, Stefan Olstorpe y Tobias Harhoff. "Product Placement : A study of how Swedish children are exposed to product placement in Walt Disney movies". Thesis, Halmstad University, School of Business and Engineering (SET), 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-5170.
Texto completoTitle: Product Placement - A study of how Swedish children are exposed to product placement in Walt Disney Movies.
Authors: Erik Fritzell, Tobias Harhoff and Stefan Olstorpe
Advisor: Venilton Reinert
Type of work: Bachelor dissertation in Marketing
Date: Spring term 2010
Purpose: We will investigate whether or not there are product placements in the movies selected for our research. The selected movies must have children under the age of twelve as one of its target audi-ences. We will do a content analysis of the selected movies to see what kind of product placements there is in those movies.
We feel that this research can help to bring the concept of product placement towards children more into the light and hopefully we can make people more aware of the fact that companies use mov-ies to reach out and affect children with their products and messages.
Research question: In what way are Swedish children exposed to product placements in movies produced by Walt Disney Pictures?
Method & material: Literature about Product Placement and observing movies if they contain placements.
Main result: Children will be exposed by product placement in Walt Disney movies, this can happen through visual, verbal or plot placements, but the age and development is a crucial factor when it comes to receptiveness.
Key words: Product placement, visual placement, verbal placement, plot placement, marketing.
Ricardo, Boeing da Silveira. "Product placement in movies: a cross cultural study between Brazil and the USA". reponame:Repositório Institucional do FGV, 2012. http://hdl.handle.net/10438/10301.
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Made available in DSpace on 2012-12-21T11:23:55Z (GMT). No. of bitstreams: 1 RICARDO Dissertation -Versão Entrega Final.pdf: 3100930 bytes, checksum: 812983d7901c1503074e9f0db58f8095 (MD5) Previous issue date: 2012-02-29
The broader objective of this study undertaking can briefly be articulated in particulate aims as follows: to measure the attitudes of consumers regarding the brand displayed by this strategy as well as to highlight recall, recognition and purchase intentions generated by product placement on consumers. In addition, check the differences and similarities between the behavior of Brazilian and American consumers caused by the influence of product placements. The study was undertaken targeting consumer audience in Brazil and the U.S. A rang3 modeling set ups were performed in order to realign study instruments and hypothesis towards the research objectives. This study gave focus on the following hypothesized models. H1: Consumers / Participants who viewed the brands / products in the movie have a higher brand / product recall compared to the consumers / participants who did not view the brands / products in the movie. H2: US Consumers / Participants are able to recognize and recall brands / products which appear in the background of the movie than Brazil. H3: Consumers / participants from USA are more accepting of product placements compared to their counterparts in Brazil. H4: There are discernible similarities in consumer / participant brand attitudes and purchase intentions in consumers / participants from USA and Brazil in spite of the fact that their country of origin is different. Cronbach’s Alpha Coefficient ensured the reliability of survey instruments. The study involved the use of the Structural Equation Modeling (SEM) for the hypothesis testing. This study used the Confirmatory Factor Analysis (CFA) to assess both the convergent and discriminant validities instead of using the Exploratory Factor Analysis (EFA) or the Principal Component Analysis (PCA). This reinforced for the use of the regression Chi Square and T statistical tests in further. Only hypothesis H3 was rejected, the rest were not. T test provided insight findings on specific subgroup significant differences. In the SEM testing, the error variance for product placement attitudes was negative for both the groups. On this The Heywood Case came in handy to fix negative values. The researcher used both quantitative and qualitative approach where closed ended questionnaires and interviews respectively were used to collect primary data. The results were additionally provided with tabulations. It can be concluded that, product placement varies markedly in the U.S. from Brazil based on the influence a range of factors provided in the study. However, there are elements of convergence probably driven by the convergence in technology. In order, product placement to become more competitive in the promotional marketing, there will be the need for researchers to extend focus from the traditional variables and add knowledge on the conventional marketplace factors that is the sell-ability of the product placement technologies and strategies.
Banchuen, Woraphat. "A comparative study of product placement in movies in the United States and Thailand". CSUSB ScholarWorks, 2007. https://scholarworks.lib.csusb.edu/etd-project/3265.
Texto completoMasuwely, Fondeson Melvin. "Consumer Perception of Product Placement : The Relationship between Perceptions and Attitudes towards Movies and Placed claims". Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-16720.
Texto completoCastro, Villagón Lizza y Caleb Rangel. "Determining Supply Chain Inventory Locations Through Product Classification : A Case Study of a Sealing Material Company". Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Centre of Logistics and Supply Chain Management, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-18426.
Texto completoKurthakoti, Raghu. "THREE ESSAYS ON MEASURING PRODUCT PLACEMENT EFFECTIVENESS IN MOVIES: ECONOMIC WORTH, FORGETTING AND ATTITUDE TOWARD NEGATIVE PLACEMENTS". OpenSIUC, 2011. https://opensiuc.lib.siu.edu/dissertations/415.
Texto completoSörling, Marie-Louise y Viktor Wallgren. "Media Placement of Locations : An Exploratory Study of the Possible Trends within the Film Industry". Thesis, Jönköping University, JIBS, Business Administration, 2005. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-159.
Texto completoProduct placement is a relatively new idea within marketing. Despite this, it has become a more accepted and used concept, especially within the motion picture industry. It has been noticed that exposure on screen has had a positive effect on sales of the showed products, even though there are still no clear method to measure its efficiency. Evidence has shown that there is an increased tourism to destinations exposed on screen. For example, the movie Braveheart increased tourism to Scotland, Notting Hill has brought attention to London’s district Notting Hill, and the books of Wallander has benefited Ystad. We therefore see a possible development of product placement, which so far only has incorporated products, to also include placement of geographical places (cities, region or nations etc), i.e. location placement. The exposures that to this point has occurred has been random, with no active participation from marketers or filmmakers.
Our purpose is to investigate if media placement of locations (defined as paying for the placement) is a possible future source of revenue for location marketers as well as film and product placement agencies.
We have interviewed people from three main areas: marketer of a geographical location, product placement agency, and representatives from the film production. Since we had some problems collecting sufficient data, we decided to complement our empirical findings with secondary data.
We see a potential development of location placements. It does however require some conditions to be fulfilled. First, the placement must be seamlessly placed, should lead the story forward and should not be the main focus before the script. Second, the placement must be communicated openly throughout the entire production process and with all parties involved. Finally we see that placement must be founded on good relationships and having the right channels. The actors involved in a location placement are the marketer, product placement agency, location shout, director and other film production crew.
To sum up, a well thought-thru location placement that are consistent with the overall location brand image and the story, would benefit both the location and the film.
Cheng, Li. "Comparison of new product development in the food manufacturing industries in specified locations in Britain and China". Thesis, University of Surrey, 2004. http://epubs.surrey.ac.uk/2079/.
Texto completoLibros sobre el tema "PRODUCT AND LOCATIONS IN MOVIES"
Murray, Tom E. Movies made in Humboldt County. [Eureka, Calif.?]: [s. n.], 1992.
Buscar texto completoauthor, Billon Béatrice, ed. The film lover's New York: Legendary addresses that inspired great movies. Paris: Chêne, 2014.
Buscar texto completoA, Murray John. Cinema southwest: An illustrated guide to the movies and their locations. Flagstaff, AZ: Northland Publishing, 2000.
Buscar texto completoBrosnan, Peter. Co-starring-- the Guadalupe Dunes: 85 years of Hollywood movies in the Guadalupe Dunes (1921-2006). [Los Angeles, Calif.]: P. Brosnan, 2006.
Buscar texto completoWesterns of the Red Rock country: 43 movies filmed in Sedona. Sedona, Ariz: Bradshaw Color Studios, 1991.
Buscar texto completoHolland, Dave. The Holland House presents "On location in Lone Pine": A pictorial guide to movies shot in and around California's Alabama Hills. Granada Hills, Calif: Holland House, 1990.
Buscar texto completoNew Orleans goes to the movies: Film sites in the French Quarter and beyond. Donaldsonville, LA: Margaret Media, 2008.
Buscar texto completoZenkoku eiga dorama rokechi jiten: Movies and television dramas location in Japan / compiled by Nichigai Associates, Inc. Tōkyō: Nichigai Asoshiētsu, 2011.
Buscar texto completoHollywood on the Potomac: How the movies view Washington, DC. Washington, DC: Friends of the SE Library, 2012.
Buscar texto completoEng, Robert. Survey of town gas and by-product production and locations in the U.S. (1880-1950). Research Triangle Park, NC: U.S. Environmental Protection Agency, Air and Energy Engineering Research Laboratory, 1985.
Buscar texto completoCapítulos de libros sobre el tema "PRODUCT AND LOCATIONS IN MOVIES"
Kuenne, Robert E. "Nodal Changes in Brand Locations in Product Space". En Price and Nonprice Rivalry in Oligopoly, 298–327. London: Palgrave Macmillan UK, 1998. http://dx.doi.org/10.1007/978-0-230-50371-7_11.
Texto completoOno, Hiroshi. "Equilibrium Locations: Product Cost Differentials and the Market Size". En Economic Theory, Dynamics and Markets, 417–27. Boston, MA: Springer US, 2001. http://dx.doi.org/10.1007/978-1-4615-1677-4_31.
Texto completoRiedelbauch, Dominik y Sascha Sucker. "Visual Programming of Robot Tasks with Product and Process Variety". En Annals of Scientific Society for Assembly, Handling and Industrial Robotics 2022, 241–52. Cham: Springer International Publishing, 2023. http://dx.doi.org/10.1007/978-3-031-10071-0_20.
Texto completoKapilashrami, Anuj y Ekatha Ann John. "Health Beyond Borders: Migration and Precarity in South Asia". En IMISCOE Research Series, 201–13. Cham: Springer International Publishing, 2023. http://dx.doi.org/10.1007/978-3-031-34194-6_14.
Texto completoOdet, G. "Quality Control and Quality Assurance of Processing a Product at Different Locations". En Milk, 879–85. Dordrecht: Springer Netherlands, 1987. http://dx.doi.org/10.1007/978-94-017-5571-9_100.
Texto completoBabin, Laurie A. y Claire Stammerjohan. "A Comparison of American and Hong Kong Consumers’ Attitudes Toward Product Placement in Movies". En Thriving in a New World Economy, 196. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-24148-7_61.
Texto completoHa, Won Yong, Gi Yang Cho, Chung Sik Han y Hojun Lee. "Optimizing the Product Locations in Automated Cube Storage Warehouse Using an Enhanced Genetic Algorithm". En Robot Intelligence Technology and Applications 6, 578–88. Cham: Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-030-97672-9_52.
Texto completoJin, Ying. "Spatial Economics, Urban Informatics, and Transport Accessibility". En Urban Informatics, 115–32. Singapore: Springer Singapore, 2021. http://dx.doi.org/10.1007/978-981-15-8983-6_8.
Texto completoHayton, Mark. "Marine Electrification is the Future: A Tugboat Case Study". En Lecture Notes in Civil Engineering, 868–79. Singapore: Springer Nature Singapore, 2023. http://dx.doi.org/10.1007/978-981-19-6138-0_77.
Texto completoOlah, Judit y Ole Axvig. "Expanding the Strategic Role of Information Interactions in the Enterprise Environment". En Information Resources Management, 470–88. IGI Global, 2010. http://dx.doi.org/10.4018/978-1-61520-965-1.ch219.
Texto completoActas de conferencias sobre el tema "PRODUCT AND LOCATIONS IN MOVIES"
Amirhosseini, Michael M. y Gunter P. Sharp. "Simultaneous Analysis of Products and Orders in Storage Assignment". En ASME 1996 International Mechanical Engineering Congress and Exposition. American Society of Mechanical Engineers, 1996. http://dx.doi.org/10.1115/imece1996-0851.
Texto completoAugustine, Paul, Anoop K. Dhingra y Deepak K. Gupta. "Dynamic Moving Load Identification Using Optimal Sensor Placement". En ASME 2015 International Mechanical Engineering Congress and Exposition. American Society of Mechanical Engineers, 2015. http://dx.doi.org/10.1115/imece2015-50701.
Texto completoFerioli, Jose´ Fernando M. y Fernando Borja Pereira. "Unconventional Procedure for Purging a Crack-Weakened Pipeline". En 2002 4th International Pipeline Conference. ASMEDC, 2002. http://dx.doi.org/10.1115/ipc2002-27194.
Texto completoLongridge, Jonathan Kent, Johnny Shield, Sarah Finn y Tom Fulton. "Improved Acoustic Quick-Disconnect Technology for Mooring Operations". En Offshore Technology Conference. OTC, 2021. http://dx.doi.org/10.4043/31131-ms.
Texto completoEoh, Jiyeon y Jaihak Chung. "HOW TO NAME A PRODUCT? NAMING STRATEGIES FOR MOVIES". En Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice. Global Alliance of Marketing & Management Associations, 2014. http://dx.doi.org/10.15444/gmc2014.06.01.01.
Texto completoZambrano, Francisco J. Martinez, Bethany Worl, Xiang Li, Armin K. Silaen, Nicholas Walla, Kurt Johnson, Lawrence Fabina y Chenn Zhou. "Numerical Analysis of Thermal Stress Development of Steel Slabs in a Pusher-Type Reheat Furnace". En ASME 2020 Heat Transfer Summer Conference collocated with the ASME 2020 Fluids Engineering Division Summer Meeting and the ASME 2020 18th International Conference on Nanochannels, Microchannels, and Minichannels. American Society of Mechanical Engineers, 2020. http://dx.doi.org/10.1115/ht2020-9093.
Texto completoKundu, Atanu, Jens Klingmann, Arman Ahamed Subash y Robert Collin. "Experimental and Numerical Investigation of a Prototype Low NOx Gas Turbine Burner". En ASME 2016 Power Conference collocated with the ASME 2016 10th International Conference on Energy Sustainability and the ASME 2016 14th International Conference on Fuel Cell Science, Engineering and Technology. American Society of Mechanical Engineers, 2016. http://dx.doi.org/10.1115/power2016-59592.
Texto completoNotohardjono, Budy D. y Robert Sanders. "Static and Dynamic Handling Stability of Server Rack Computers". En ASME 2014 12th Biennial Conference on Engineering Systems Design and Analysis. American Society of Mechanical Engineers, 2014. http://dx.doi.org/10.1115/esda2014-20473.
Texto completoNyland, Joakim, Håkon Teigland y Thomas J. Impelluso. "Use of the Moving Frame Method in Dynamics to Model Gyroscopic Control of Small Crafts at Sea: Theory — Part 1". En ASME 2017 International Mechanical Engineering Congress and Exposition. American Society of Mechanical Engineers, 2017. http://dx.doi.org/10.1115/imece2017-70108.
Texto completoLewis, Patrick K., Christopher A. Mattson y Vance R. Murray. "An Engineering Design Strategy for Reconfigurable Products That Support Poverty Alleviation". En ASME 2010 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. ASMEDC, 2010. http://dx.doi.org/10.1115/detc2010-28739.
Texto completoInformes sobre el tema "PRODUCT AND LOCATIONS IN MOVIES"
Ruby, Jeffrey, Richard Massaro, John Anderson y Robert Fischer. Three-dimensional geospatial product generation from tactical sources, co-registration assessment, and considerations. Engineer Research and Development Center (U.S.), febrero de 2023. http://dx.doi.org/10.21079/11681/46442.
Texto completoGipson y Trahan. PR-369-08609-R01 Online Gas Meter Cleaning. Chantilly, Virginia: Pipeline Research Council International, Inc. (PRCI), junio de 2010. http://dx.doi.org/10.55274/r0010711.
Texto completoLucas, Brian. Impact of COVID-19 on Poaching and Illegal Wildlife Trafficking Trends in Southern Africa. Institute of Development Studies (IDS), enero de 2022. http://dx.doi.org/10.19088/k4d.2022.017.
Texto completoSinclair, Samantha y Sally Shoop. Automated detection of austere entry landing zones : a “GRAIL Tools” validation assessment. Engineer Research and Development Center (U.S.), agosto de 2022. http://dx.doi.org/10.21079/11681/45265.
Texto completoSridhar y Dunn. L51793 The Effects of Water Chemistry on Internal Corrosion of Steel Pipelines. Chantilly, Virginia: Pipeline Research Council International, Inc. (PRCI), julio de 2000. http://dx.doi.org/10.55274/r0010425.
Texto completoGroeneveld. L51663 Seam-Weld Quality of Modern ERW-HFI Pipe. Chantilly, Virginia: Pipeline Research Council International, Inc. (PRCI), septiembre de 1991. http://dx.doi.org/10.55274/r0010609.
Texto completoYatsymirska, Mariya. KEY IMPRESSIONS OF 2020 IN JOURNALISTIC TEXTS. Ivan Franko National University of Lviv, marzo de 2021. http://dx.doi.org/10.30970/vjo.2021.50.11107.
Texto completoBrydie, Dr James, Dr Alireza Jafari y Stephanie Trottier. PR-487-143727-R01 Modelling and Simulation of Subsurface Fluid Migration from Small Pipeline Leaks. Chantilly, Virginia: Pipeline Research Council International, Inc. (PRCI), mayo de 2017. http://dx.doi.org/10.55274/r0011025.
Texto completoMinz, Dror, Stefan J. Green, Noa Sela, Yitzhak Hadar, Janet Jansson y Steven Lindow. Soil and rhizosphere microbiome response to treated waste water irrigation. United States Department of Agriculture, enero de 2013. http://dx.doi.org/10.32747/2013.7598153.bard.
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