Literatura académica sobre el tema "Pricing strategy"
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Artículos de revistas sobre el tema "Pricing strategy"
Gao, Runting. "On the Importance of Pricing Strategy in Marketing Strategy". Frontiers in Business, Economics and Management 10, n.º 1 (17 de julio de 2023): 158–61. http://dx.doi.org/10.54097/fbem.v10i1.10234.
Texto completoApak, Sudi, Kamer Hagop Taşcıyan, Funda Sezgin y Richard Lynch. "Pricing strategy: hedge funds". Procedia - Social and Behavioral Sciences 41 (2012): 544–58. http://dx.doi.org/10.1016/j.sbspro.2012.04.067.
Texto completoMiahkykh, Iryna M., Mariana S. Shkoda y Oleksandr М. Peresypko. "ENHANCING THE ENTERPRISE PRICING STRATEGY MANAGEMENT". Bulletin of the Kyiv National University of Technologies and Design. Series: Economic sciences 137, n.º 4 (5 de diciembre de 2019): 95–103. http://dx.doi.org/10.30857/2413-0117.2019.4.9.
Texto completoTan, Hua Shan y Yang Yang. "Pricing Strategy of Cruise Companies". Applied Mechanics and Materials 380-384 (agosto de 2013): 4579–82. http://dx.doi.org/10.4028/www.scientific.net/amm.380-384.4579.
Texto completoLo, Ching Wing,. "MARKETER’S PRICING STRATEGY VS. COMPETITION LAW". Labuan e-Journal of Muamalat and Society (LJMS) 12 (30 de junio de 2018): 101–10. http://dx.doi.org/10.51200/ljms.v12i.1353.
Texto completoYang, Yu, Hua Zhou, Jun Hui Liu y Yun Feng. "Dynamic Pricing Strategy and Optimal Resource Selection Strategy Based on Credibility Model". Applied Mechanics and Materials 668-669 (octubre de 2014): 1615–20. http://dx.doi.org/10.4028/www.scientific.net/amm.668-669.1615.
Texto completoPopov, Dragomir y Femi Odebiyi. "PRICING MODELS IN A CAPTIVE MARKET: A CASE STUDY OF LCC DORMITORIES". CBU International Conference Proceedings 5 (23 de septiembre de 2017): 389–95. http://dx.doi.org/10.12955/cbup.v5.955.
Texto completoFarmaciawaty, Desy Anisya, Ahmad Danu Prasetyo, Niken Larasati, Raka Achmad Inggis, Novialita Ayu C. Wibowo Putri y Nur Budi Mulyono. "Pricing Strategy and Pricing Determinant Factors in Sharing Logistics". Jurnal Manajemen Teknologi 20, n.º 2 (2021): 107–16. http://dx.doi.org/10.12695/jmt.2021.20.2.1.
Texto completoZhou, Ji Chang. "Pricing Strategy Study on Environmental Pollution Liability Insurance in China". Advanced Materials Research 113-116 (junio de 2010): 1529–32. http://dx.doi.org/10.4028/www.scientific.net/amr.113-116.1529.
Texto completoFeng, Shuai, Xiaojian Hu, Aifeng Yang y Jiqiong Liu. "Pricing Strategy for New Products with Presales". Mathematical Problems in Engineering 2019 (27 de diciembre de 2019): 1–13. http://dx.doi.org/10.1155/2019/1287968.
Texto completoTesis sobre el tema "Pricing strategy"
Cibulková, Michaela. "The Hotel Pricing Strategy". Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-191690.
Texto completoSmit, L. y Niekerk T. Van. "Selecting a pricing strategy : a statistical approach". Journal for New Generation Sciences, Vol 12, Issue 1: Central University of Technology, Free State, Bloemfontein, 2014. http://hdl.handle.net/11462/656.
Texto completoPricing management, as part of the marketing strategy of an organisation, is a difficult and highly complex - but also critically important - management activity, as it affects the revenue and therefore the profits of an organisation. However, scholars such as Bruck (2010), Cram (2006:5), Eugster, Kakkar and Roegner (2000:133), Hinterhuber (2004:765) and Pratt (2007) believe that the pricing function in organisations has largely been neglected by managers and academics and that price is generally set by guesswork and not by scientific means. This article maintains that the pricing function in an organisation can be successfully managed through the implementation of a pricing plan. A critically important step in the pricing plan is to select a pricing strategy or combination of pricing strategies to set the price of a product or service. A number of nonparametric statistical tests are available to assist management in the selection of the most suitable pricing strategy, or combination of pricing strategies, when determining the price of a product or service. The aim of this article is to demonstrate the use of statistical methods in selecting a pricing strategy as part of a comprehensive pricing plan. The article contains an analysis of selected literature, while taking a descriptive and statistical approach to demonstrate the use of statistical methods in selecting a pricing strategy.
Johnstone, Jeffrey Carl y Patrick Daniel Keavney. "Pricing Strategy, Pricing Stability and Financial Condition in the Defense Aerospace Industry". Thesis, Monterey, California. Naval Postgraduate School, 1987. http://hdl.handle.net/10945/41618.
Texto completoAll original copies missing. Best digital copy available.
The purpose of this research is to determine if pricing strategy and pricing stability for products in the defense aerospace industry can be predicted based on a firm's financial condition. The sample for this research includes 17 contractors and 52 missile and aircraft programs. Two separate issues are addressed. The first issue concerns the relationship between financial condition and contractor pricing strategy. The second concerns the relationship between organizational slack and pricing stability. The overall findings are: 1) That a limited amount of variation in pricing strategy can be explained through the use of a linear regression model using financial ratios; and 2) That no apparent relationship exists between organizational slack and pricing stability.
HANNAH, BJÖRK HANNAH y LINA FORSBERG. "How to succeed with value-based pricing : A case study of how a Swedish OEM is working with price strategy in the context of globalization". Thesis, KTH, Organisation och ledning, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-189305.
Texto completoJonason, Andreas. "Innovative pricing". Doctoral thesis, Stockholm : Tekniska högsk, 2001. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-3221.
Texto completoUslay, Can. "The Role of Pricing Strategy in Market Defense". Diss., Georgia Institute of Technology, 2005. http://hdl.handle.net/1853/10578.
Texto completoWebb, Paul Bruce. "Financial strength as a predictor of pricing strategy". Thesis, Monterey, Calif. : Naval Postgraduate School, 1987. http://hdl.handle.net/10945/22266.
Texto completoLundahl, Alexander y Sebastian Persson. "Customer based pricing : The implementation of standardization and adaptation in the international pricing strategy". Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-68262.
Texto completoEliasson, My y Adam Mankowski. "Transfer Pricing in the Context of Strategic Congruence". Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-324851.
Texto completoWilkinson, John Nicholas. "Marketing in the health club industry". Thesis, City, University of London, 1996. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.319651.
Texto completoLibros sobre el tema "Pricing strategy"
Menu pricing & strategy. 3a ed. New York: Van Nostrand Reinhold, 1992.
Buscar texto completoHinterhuber, Andreas y M. Liozu Stephan. Pricing Strategy Implementation. Abingdon, Oxon; New York, NY: Routledge, 2020.: Routledge, 2019. http://dx.doi.org/10.4324/9780429446849.
Texto completoMiller, Jack E. Menu pricing & strategy. 2a ed. New York: Van Nostrand Reinhold Co., 1987.
Buscar texto completoMiller, Jack E. Menu pricing & strategy. 4a ed. New York: Van Nostrand Reinhold, 1996.
Buscar texto completoLiozu, Stephan M. y Andreas Hinterhuber. Digital Pricing Strategy. London: Routledge, 2023. http://dx.doi.org/10.4324/9781003226192.
Texto completoJason, Marrs, ed. No B.S. price strategy. [Irvine, CA]: Entrepreneur Media Inc., 2010.
Buscar texto completoEngelson, Morris. Pricing strategy: An interdisciplinary approach. Portland, OR: Joint Management Strategy, 1995.
Buscar texto completoDasgupta, Sudipto. Pricing strategy and financial policy. Cambridge, MA: National Bureau of Economic Research, 1996.
Buscar texto completoMoses, O. Douglas. Determinants of contractor pricing strategy. Monterey, Calif: Naval Postgraduate School, 1988.
Buscar texto completoNagle, Thomas T. The strategy and tactics of pricing. 5a ed. Upper Saddle River, N.J: Prentice Hall, 2010.
Buscar texto completoCapítulos de libros sobre el tema "Pricing strategy"
Rajagopal. "Pricing Strategy". En Contemporary Marketing Strategy, 189–214. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-11911-9_7.
Texto completoPaetz, Paul. "Pricing Strategy". En Disruption by Design, 167–94. Berkeley, CA: Apress, 2014. http://dx.doi.org/10.1007/978-1-4302-4633-6_7.
Texto completoChristopher, Martin. "Pricing Strategy". En Marketing Management, 150–66. London: Macmillan Education UK, 2000. http://dx.doi.org/10.1007/978-1-137-26638-5_11.
Texto completoMcdonald, Malcolm y Ailsa Kolsaker. "Pricing Strategy". En MBA Marketing, 196–216. London: Macmillan Education UK, 2014. http://dx.doi.org/10.1007/978-1-137-30028-7_11.
Texto completoMcDonald, Malcolm, Martin Christopher y Margrit Bass. "Pricing strategy". En Marketing, 215–34. London: Macmillan Education UK, 2003. http://dx.doi.org/10.1007/978-1-4039-3741-4_10.
Texto completoChristopher, Martin y Malcolm McDonald. "Pricing Strategy". En Marketing, 183–99. London: Macmillan Education UK, 1995. http://dx.doi.org/10.1007/978-1-349-23858-3_12.
Texto completoHinterhuber, Andreas. "SaaS Pricing". En Digital Pricing Strategy, 71–82. London: Routledge, 2023. http://dx.doi.org/10.4324/9781003226192-10.
Texto completoCalogridis, Michael. "Top-Level Pricing Strategy". En Practical Pricing, 59–64. New York: Palgrave Macmillan US, 2010. http://dx.doi.org/10.1057/9780230102347_6.
Texto completoHinterhuber, Andreas. "Pricing large deals". En Pricing Strategy Implementation, 103–10. Abingdon, Oxon; New York, NY: Routledge, 2020.: Routledge, 2019. http://dx.doi.org/10.4324/9780429446849-11.
Texto completoRiehl, Gerhard. "Pricing to win". En Pricing Strategy Implementation, 111–21. Abingdon, Oxon; New York, NY: Routledge, 2020.: Routledge, 2019. http://dx.doi.org/10.4324/9780429446849-12.
Texto completoActas de conferencias sobre el tema "Pricing strategy"
Yang, Wujuan y Xiaofei Qian. "The Pricing Strategy of Software". En CSAE 2020: The 4th International Conference on Computer Science and Application Engineering. New York, NY, USA: ACM, 2020. http://dx.doi.org/10.1145/3424978.3425017.
Texto completo"Analysis of Crafts Pricing Strategy". En 2019 Annual Conference of the Society for Management and Economics. The Academy of Engineering and Education (AEE), 2019. http://dx.doi.org/10.35532/jsss.v4.021.
Texto completoYan, Minghao. "Cruise Ship Pricing Strategy Research". En 2016 International Conference on Economics, Social Science, Arts, Education and Management Engineering. Paris, France: Atlantis Press, 2016. http://dx.doi.org/10.2991/essaeme-16.2016.86.
Texto completoTan, Huashan y Yang Yang. "Pricing Strategy of Cruise Companies". En 2nd International Conference On Systems Engineering and Modeling. Paris, France: Atlantis Press, 2013. http://dx.doi.org/10.2991/icsem.2013.202.
Texto completoWu, Xing, Wu Zhang y Dou Wanchun. "Pricing as a Service: Personalized Pricing Strategy in Cloud Computing". En 2012 IEEE 12th International Conference on Computer and Information Technology (CIT). IEEE, 2012. http://dx.doi.org/10.1109/cit.2012.227.
Texto completoPeng, Zhiqiang y Xiong Yu. "Pricing Strategy of Service Provider Under Buyer-Driven Pricing Model". En 2008 4th International Conference on Wireless Communications, Networking and Mobile Computing (WiCOM). IEEE, 2008. http://dx.doi.org/10.1109/wicom.2008.1986.
Texto completoLi, Hong, Hsinrong Wei y Marcos Pinto. "A pricing strategy for campus networks". En the 11th communications and networking simulation symposium. New York, New York, USA: ACM Press, 2008. http://dx.doi.org/10.1145/1400713.1400728.
Texto completoBelghith, Aymen, Loutfi Nuaymi, Xavier Lagrange y Patrick Maille. "Sensitivity of a WiMAX pricing strategy". En 2009 IEEE 20th International Symposium on Personal, Indoor and Mobile Radio Communications (PIMRC 2009). IEEE, 2009. http://dx.doi.org/10.1109/pimrc.2009.5450368.
Texto completoZhang, Xueyan, Junmei Gao y Yufeng Niu. "Pricing Strategy of Pallet Pooling System". En 2014 International Conference of Logistics Engineering and Management. Reston, VA: American Society of Civil Engineers, 2014. http://dx.doi.org/10.1061/9780784413753.184.
Texto completoYu, Wendi. "Pricing Strategy for Museum Cultural Souvenirs". En 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022). Paris, France: Atlantis Press, 2022. http://dx.doi.org/10.2991/aebmr.k.220307.187.
Texto completoInformes sobre el tema "Pricing strategy"
Dasgupta, Sudipto y Sheridan Titman. Pricing Strategy and Financial Policy. Cambridge, MA: National Bureau of Economic Research, marzo de 1996. http://dx.doi.org/10.3386/w5498.
Texto completoReynolds, Hugh W., Bruce G. Hansen y Bruce G. Hansen. System 6: A pricing strategy for long blanks. Broomall, PA: U.S. Department of Agriculture, Forest Service, Northeastern Forest Experimental Station, 1986. http://dx.doi.org/10.2737/ne-rp-573.
Texto completoReynolds, Hugh W., Bruce G. Hansen y Bruce G. Hansen. System 6: A pricing strategy for long blanks. Broomall, PA: U.S. Department of Agriculture, Forest Service, Northeastern Forest Experimental Station, 1986. http://dx.doi.org/10.2737/ne-rp-573.
Texto completoHill, L. J. Electricity pricing as a demand-side management strategy: Western lessons for developing countries. Office of Scientific and Technical Information (OSTI), diciembre de 1990. http://dx.doi.org/10.2172/6283571.
Texto completoChiles, Thomas, Kenneth Shutika y Philip Coleman. Riding the Electricity Market as an Energy Management Strategy: Savings from Real-Time Pricing. Office of Scientific and Technical Information (OSTI), junio de 2015. http://dx.doi.org/10.2172/1425679.
Texto completoRojas-Bernal, Alejandro y Mauricio Villamizar-Villegas. Pricing the exotic: Path-dependent American options with stochastic barriers. Banco de la República de Colombia, marzo de 2021. http://dx.doi.org/10.32468/be.1156.
Texto completoMoses, O. D. On the Relationship between Financial Measures and Contractor Pricing Strategy: Empirical Studies in the Defense Aerospace Industry. Fort Belvoir, VA: Defense Technical Information Center, septiembre de 1987. http://dx.doi.org/10.21236/ada187770.
Texto completoShannak, Sa'd, Jeyhun Mikayilov y Rubal Dua. How to Mitigate Transportation Emissions in Saudi Arabia? The Role of Energy Price Governance. King Abdullah Petroleum Studies and Research Center, mayo de 2022. http://dx.doi.org/10.30573/ks--2022-dp04.
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