Tesis sobre el tema "Perceived image"
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Miranda, Teresa Cerqueira de. "Perceived image of Portugal by swedish tourists". Master's thesis, Instituto Superior de Economia e Gestão, 2015. http://hdl.handle.net/10400.5/11305.
Texto completoO turismo desempenha um papel importante na economia Portuguesa. Todos os esforços para aumentar o número de turistas que chegam a Portugal tem sido reconhecidos em todo o mundo através de prémios e ocupar o primeiro lugar das melhores cidades europeias a visitar. No entanto, a imagem de Portugal não tem muito impacto sobre certos países, como a Suécia. Imagem do destino turístico é um assunto muito importante e discutido na literatura turismo. O objetivo deste estudo é compreender os atributos que os suecos consideram na escolha do destino turístico, perceber também a imagem percecionada de Portugal para consequentemente sugerir estratégias para aumentar a comunicação de Portugal na Suécia. Depois de fazer uma breve revisão da literatura, o modelo seguido foi o Echtner & Ritchie (1993), modelo Tridimensional, que inclui os atributos funcionais (tangíveis) e os atributos psicológicos (intangíveis) que permitem ter uma análise completa da imagem percebida de Portugal. Os resultados mostram que os turistas suecos procuram um destino agradável para se divertirem, conhecer a cultura e a história e, principalmente, tem em consideração o clima do destino turístico. A imagem percebida de Portugal é positiva na maioria dos atributos tangíveis e intangíveis avaliados. Finalmente, a comunicação deve ser feita na Internet através de campanhas em jornais e revistas online, através das redes sociais e blogs.
Tourism plays an important role in the Portuguese economy. All efforts to increase the number of tourists arriving in Portugal has been recognized worldwide by awards and Lisbon occupies the first place on the rank of the best European cities to visit. However, the image of Portugal does not have that much of an impact on certain countries, such as Sweden. The image of tourist destination is a very important topic discussed in tourism literature. The aim of this study is to understand the attributes that Swedish people consider while choosing their destination, to find out the perceived image of Portugal and, therefore, suggest strategies to increase the communication of Portugal in Sweden. After making a brief literature review, the model followed was the Echtner & Ritchie (1993), Tri-dimensional model, which includes the functional attributes (tangible) and psychological attributes (intangible) that allows to have a complete analysis of the perceived image of Portugal. The results showed that the Swedish tourists look for in a destination to have a good time, get to know the culture and history and specially they take into account the weather of the destination. The perceived image of Portugal is positive in most of the tangible and intangible attributes evaluated. Finally, the communication should be done over internet through campaigns on magazines and newspapers, using social media and blogs.
Represas, Duarte Reis Brandão Fontes. "Perceived image of Lisbon by foreign tourists". Master's thesis, Instituto Superior de Economia e Gestão, 2013. http://hdl.handle.net/10400.5/6273.
Texto completoTourism destination image is one of the most approached concepts in tourism scientific literature. It has become a subject of great matter in the tourism management field once it is considered one of the most determinant factors in tourist‘s choosing process. Lisbon is currently the most important tourism destination in Portugal and one of the top visited places in Europe. According to recent data from Turismo de Portugal, in 2012 Lisbon was the first tourism destination in Portugal with the largest number of visitors, suggesting an increasing interest for the city as a tourism destination. Therefore, this work aims to contribute for a better understanding of which are the most important components of the image of Lisbon as a tourism destination for foreign tourists. After a brief literature review, we decided that this research should be based on the tri-dimensional model, developed by Echtner & Ritchie (1993), since it involves not only a tangible and functional perspective, but also a psychological and holistic one, allowing a complete representation of the perceived tourism destination image of Lisbon. The results obtained confirm a strongly positive appreciation by the international community when it comes to evaluate Lisbon’s tourism destination image, including a good evaluation of its attributes, as well as the recognition of important unique holistic elements.
Pajvani, Mehulkumar. "Universal celebrity endorser and interaction between perceived celebrity image (PCI) And perceived brand image(PBI) across national boundaries". Thesis, University of Leeds, 2009. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.511170.
Texto completoKislali, Hidayet. "Destination image(s) as a dynamic construct : exploring perceived images of Turkey". Thesis, University of Leicester, 2017. http://hdl.handle.net/2381/40041.
Texto completoAlmqvist, Oscar y Eric Vickström. "Investigating the Perceived Quality of Image-Based Impostors". Thesis, KTH, Skolan för elektroteknik och datavetenskap (EECS), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-280332.
Texto completoRenderingsprocessen av en stor mängd 3D-objekt är beräkningsmässigt dyrt och för att uppnå en behaglig upplevelse för iakttagaren, måste optimerings- tekniker appliceras. En av dessa tekniker för att effektivt rendera 3D-objekt är med hjälp av bildbaserade impostors, som består av att byta ut ett 3D-objekt till en 2D-bild. Detta arbete undersöker antalet grader som iakttagaren kan röra sig i relation till impostorn innan dess representation behövs uppdateras för att framstå som ett 3D-objekt. Mer specifikt är målet att utforska vilken uppdateringsfrekvens på en impostor av en virtuell människa ska ha för att uppfattas som slät, och om distansen mellan iakttagaren och impostorn har någon betydelse på denna uppdateringsfrekvens. En användarstudie utfördes med en undersökningsmetod baserad på ett tidigare arbete av Hamill m. fl. [1], med målet att besvara om en viss uppdateringsfrekvens ansågs slät eller ryckig. Resultaten visar att en uppdateringsfrekvens på ~5.9° ansågs slät när impostorn var placerad nära iakttagaren, medan en uppdateringsfrekvens på ~6.5° ansågs slät långt ifrån iakttagaren. Ett envägs-ANOVA test mellan de två distanserna indikerade att det inte var en signifikant skillnad mellan vilken uppdateringsfrekvens som ansågs slät. Detta implicerar att virtuella människor bör använda en uppdateringsfrekvens på cirka 6°, oberoende av distansen mellan iakttagaren och impostorn.
Martin, Andrea Roxanne. "Family and media influence on perceived body image". CSUSB ScholarWorks, 2007. https://scholarworks.lib.csusb.edu/etd-project/3078.
Texto completoWilcock, Paul. "Cortical processing and perceived timing /". [St. Lucia, Qld.], 2006. http://www.library.uq.edu.au/pdfserve.php?image=thesisabs/absthe19761.pdf.
Texto completoChristie, David John y dave christie@hipsys com. "A Trilateral Model for the Management of Corporate Image: an examination of the inter-relationship between an organisation's Self Image, its Projected Image and its Perceived Image". Griffith University. School of Management, 2002. http://www4.gu.edu.au:8080/adt-root/public/adt-QGU20030102.095828.
Texto completoChristie, David. "A Trilateral Model for the Management of Corporate Image: an examination of the inter-relationship between an organisation's Self Image, its Projected Image and its Perceived Image". Thesis, Griffith University, 2002. http://hdl.handle.net/10072/367461.
Texto completoThesis (PhD Doctorate)
Doctor of Philosophy (PhD)
School of Management
Full Text
Wang, Kurtto Jennifer. "Instagram and Millennials’ identity : Perceived ideal image on Instagram in relation to perceived real identity". Thesis, KTH, Skolan för elektroteknik och datavetenskap (EECS), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-280663.
Texto completoMajoriteten av Millennials är dagliga användare av Instagram och i kombination med tidigare studier om Instagram som tyder på negativa effekter på det psykosociala välmåendet - är hur individer upplever deras identitet i relation till deras Instagram-användande är intressant att undersöka, då det kan vara del av hur deras psykosociala välmående påverkas genom användning. Större delen av tidigare studier om Instagram och psykosocialt välmående är generell i naturen och baserat på kvantitativa metoder. Detaljerade resultat av hur individer relaterar till deras Instagram i form av image eller identitet är ännu inte undersökt. Frågeställningen är därför att undersöka om en upplevd idealisk image existerar på Instagram och om individer separerar deras Instagram image från deras upplevda riktiga identitet. Semi-strukturerade intervjuer med elva medverkande, kategoriserade genom tematisk analys, indikerar på att en upplevd idealisk image på Instagram existerar samt att majoriteten av dem medverkande inte kan skilja deras Instagram image från deras upplevda riktiga identitet. Det är antaget genom resultatet att nivån av medvetenhet man har i appliceringen av ens image eller identitet under användningen av Instagram kan indikera hur riskfyllt det är för individer att bli negativt påverkade psykosocialt under deras användning. Genom ökat medvetande av hur man identifierar sig själv baserat på sin image eller upplevda riktiga jag skulle risken för negativ social jämförelse och själv-diskrepans potentiellt minska i interaktion med ens Instagram-användande. Resultaten visar att en upplevd idealisk image på Instagram existerar samtidigt som en sammanhängande uppfattning av hur de medverkande separerar deras upplevda image från deras upplevda riktiga identitet inte existerar. Framtida studier kan undersöka närmare om denna ’identitets-inkongruens’ som uppstår under Instagram-användande är ett nytt sätt att skapa sin identitet på i en värld där det virtuella och det riktiga inte längre har tydliga gränser.
Robson, Miri. "Body image as perceived by women treated for breast cancer". Thesis, National Library of Canada = Bibliothèque nationale du Canada, 2000. http://www.collectionscanada.ca/obj/s4/f2/dsk2/ftp02/NQ59664.pdf.
Texto completoGovers, Robert. "Virtual Tourism Destination Image Glocal identities constructed, perceived and experienced /". [Rotterdam]: Erasmus Research Institute of Management (ERIM), Erasmus University Rotterdam ; Rotterdam : Erasmus University Rotterdam [Host], 2005. http://hdl.handle.net/1765/6981.
Texto completoHayes, Camela Paige. "Adolescent Magazine Exposure: Real and Perceived Impact on Body Image". Antioch University / OhioLINK, 2009. http://rave.ohiolink.edu/etdc/view?acc_num=antioch1265238599.
Texto completoKemple, Ana E. "School Psychologists' Perceived Concerns Regarding Crisis Intervention with Diverse Populations". Diss., CLICK HERE for online access, 2005. http://contentdm.lib.byu.edu/ETD/image/etd1133.pdf.
Texto completoBrewer, Beth Ann. "Effects of Lexical Simplification and Elaboration on ESL Readers' Local-Level Perceived Comprehension". Diss., CLICK HERE for online access, 2008. http://contentdm.lib.byu.edu/ETD/image/etd2691.pdf.
Texto completoLefray, Maxime. "Improving Perceived Image Quality for Automotive Applications using Sub-pixel Rendering". Thesis, KTH, Skolan för elektroteknik och datavetenskap (EECS), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-235181.
Texto completoDen globala bilindustrin är genom den ökade digitaliseringen ständigt underutveckling. Biltillverkare introducerar allt mer digitaliserade gränssnitt mellan människa och fordon genom att lägga till fler bildskärmar i bilens interiör. Idag har de flesta bilar minst två skärmar, där den ena används för navigation och den andra för att visa information såsom hastighet och bränsleanvändning. På grund av hårdvarubegrnsningar går det dock inte att visa samma bild på båda skärmarna med en anpassad upplösning för skärmarnas olika storlekar. Vad detta betyder är att bara en bild genereras, vilken är anpassad till en av skärmarna. För att denna bild sedan ska fungera att visas även på andra skärmen måste bilden skalas om, vilket leder till en förvrängd bild och en sämre uppskattad bildkvalitet för föraren. Målet med denna masteruppsats är att förbättra den uppskattade bildkvaliteten genom att använda subpixelrendering i de omskalningsalgoritmer som används. Subpixelrendering tar människans synsystem och skärmens individuella egenskaper i beräkningen för att förbättra bildens upplevda bildkvalitet efter omskalning. I detta arbete har subpixelrenderingen anpassats för omskalning och denna har sedan jämförts med ett antal redan existerande omskalningsalgoritmer för att se vilken metod som erbjuder bäst bildkvalitet efter omskalning. Denna bildkvalitet har även utvärderats av både en bildkvalitetsalgoritm och av en utvald grupp bestående av ingenjörer och designers inom bilindustrin. Utvärderingen visar på en förbättrad uppskattad bildkvalitet när subpixelsrenderingsalgoritmer används för omskalning avbilder.
Fuller, Melissa L. "Female sexual assault survivors' perceived God-image and identified psychological distress". Thesis, Capella University, 2017. http://pqdtopen.proquest.com/#viewpdf?dispub=10259262.
Texto completoA traumatic and life-altering event, such as sexual assault, can adversely affect a survivor’s psychological well-being. In conjunction with an individual’s natural resources, religious and/or spiritual resources can provide additional and critical support as the realities of the Interpersonal trauma come to fruition. However, many mental health professionals do not feel comfortable or prepared to include spiritual or religious issues, within the therapeutic relationship. The objective of this research study was to examine the connection between a female sexual assault victim’s perceived God-image, attachment to a perceived God-image, and her experienced psychological distress, when processing Interpersonal trauma. This study employed Bowlby’s attachment theory and Rizzuto’s God-image theory. A convenience, nonprobability sample of 132 women, 18 years or older, who had experienced a sexual assault (but not within the past two years), completed a demographic questionnaire, Froese and Bader’s God Questionnaire, and Lovibond and Lovibond’s Depression Anxiety Stress Scale (DASS-21). Data was analyzed using a MANOVA. The data concluded a lack of significant difference between the participant’s perceived God image, her attachment to a God-image, and her selfreported levels of psychological distress due to the traumatic, Interpersonal experience. In the future, qualitatively analyzing this population would further explore valid themes and personal perspectives on the relationship between perceived God-image, an individual’s attachment to a God-image, and her experienced psychological distress, which may further be used to inform mental health professionals on the most conducive treatment for sexual assault survivors.
Meiring, Annelie. "The image of nurses as perceived by the South African public". Diss., University of Pretoria, 2010. http://hdl.handle.net/2263/25745.
Texto completoDissertation (MCur)--University of Pretoria, 2011.
Nursing Science
unrestricted
Jones, Merle B. "What is the influence of self-image and perceived parenting role expectations on adolescent fathers' perceived role performance?" Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1999. http://www.collectionscanada.ca/obj/s4/f2/dsk1/tape9/PQDD_0006/MQ45067.pdf.
Texto completoKostanski, Marion 1955. "The genesis and antecedents of perceived body image dissatisfaction in childhood : an 18-month follow-up investigation". Monash University, Dept. of Psychology, 2001. http://arrow.monash.edu.au/hdl/1959.1/8315.
Texto completoJorna, Gerard C. "The effects of image quality on reading performance and perceived image quality from CRT and hard-copy displays". Thesis, Virginia Tech, 1989. http://hdl.handle.net/10919/40970.
Texto completoThe effects of physical image quality on reading and on perceived image quality from CRT and hard copy were studied in this experiment. The results showed that as the image quality of a display increased, indicated by an increase in the value of the MTFA, the reading speed increased and subjective image quality V; ratings increased. This change in reading speed and perceived image quality occurred in the hard copy as well as in the soft copy condition. Image quality, therefore, is concluded to be the major determinant of subjects' performance with respect to displayed information. This implies that if the image quality the displayed text ls the same on the display techniques used, subjects will read from CRT displays as fast as from hard copy displays.
Master of Science
Garden, Mary-Ann. "Review of the literature on perceived organisational support and knowledge sharing /". St. Lucia, Qld, 2002. http://www.library.uq.edu.au/pdfserve.php?image=thesisabs/absthe17171.pdf.
Texto completoNelson, Heather Goodwin. "Perceived Impact of the No child Left Behind Act of 2001 on Paraprofessionals". Diss., CLICK HERE for online access, 2005. http://contentdm.lib.byu.edu/ETD/image/etd924.pdf.
Texto completoCarrillat, Francȯis Anthony. "The effect of perceived entitativity on implicit image transfer in multiple sponsorships". [Tampa, Fla.] : University of South Florida, 2005. http://purl.fcla.edu/fcla/etd/SFE0001021.
Texto completoShaaban, Ingy Abdel Kader. "Evaluating security image of the Middle East as perceived by travel intermediaries". Thesis, University of Bedfordshire, 2006. http://hdl.handle.net/10547/301603.
Texto completoCarrillat, FrancoÌ?is Anthony. "The effect of perceived entitativity on implicit image transfer in multiple sponsorships". Scholar Commons, 2005. http://scholarcommons.usf.edu/etd/2812.
Texto completoLeite, Cristiana Daniela de Jesus Leça Santos Setas. "Perceived body image, obesity and food intake in 13-years old adolescents". Master's thesis, Faculdade de Medicina da Universidade do Porto, 2009. http://hdl.handle.net/10216/21985.
Texto completoKim, Yong Sang. "Effects of luminance, color, and spatial frequency variations on perceived image quality". Diss., Virginia Tech, 1993. http://hdl.handle.net/10919/40190.
Texto completoPh. D.
Leite, Cristiana Daniela de Jesus Leça Santos Setas. "Perceived body image, obesity and food intake in 13-years old adolescents". Dissertação, Faculdade de Medicina da Universidade do Porto, 2009. http://hdl.handle.net/10216/21985.
Texto completoKusina, Jessica R. "Eating, Body Image, and Attachment to God: Religious and Spiritual Responses to Body Image Distress as Intervening Processes". Case Western Reserve University School of Graduate Studies / OhioLINK, 2017. http://rave.ohiolink.edu/etdc/view?acc_num=case1499118813060619.
Texto completoRorissa, Abebe. "Perceived features and similarity of images: An investigation into their relationships and a test of Tversky's contrast model". Thesis, University of North Texas, 2005. https://digital.library.unt.edu/ark:/67531/metadc4749/.
Texto completoLawrence, Sandra A. "An integrative model of perceived available support, organisational stress and support mobilisation /". [St. Lucia, Qld.], 2005. http://www.library.uq.edu.au/pdfserve.php?image=thesisabs/absthe19277.pdf.
Texto completoDrake, Susan Kay. "Perceived influence of significant others on body shape of female and male college students /". View online, 1994. http://repository.eiu.edu/theses/docs/32211998858828.pdf.
Texto completoKelly, Stacy A. "Amount of influence selected groups have on the perceived body image of fifth graders". Online version, 2000. http://www.uwstout.edu/lib/thesis/2000/2000kellys.pdf.
Texto completoMount, Cameron D. "Therapists' Perceived Influence of Language: Second Language Spanish Speaking Therapists with Native Spanish-Speaking Clients". Diss., CLICK HERE for online access, 2007. http://contentdm.lib.byu.edu/ETD/image/etd1872.pdf.
Texto completoChang, Rosa Elena. "Contemporary Perceptions of Immigrants as Threats: Is the Perceived "Criminal Immigrant" Image Supported?" Scholarly Repository, 2009. http://scholarlyrepository.miami.edu/oa_dissertations/258.
Texto completoYang, Guang. "Atypical cultivation analysis on perceived city image : the case of Zhuhai audience survey". Thesis, University of Macau, 2003. http://umaclib3.umac.mo/record=b1636346.
Texto completoAkhter, Roushain. "Perceived Image Quality Assessment for Stereoscopic Vision". 2011. http://hdl.handle.net/1993/4455.
Texto completoKu, Li-Chien y 古麗茜. "The Relationships among Perceived Calorie,Perceived Risk and Perceived Value-Body Image as a Moderator". Thesis, 2014. http://ndltd.ncl.edu.tw/handle/ws7ywy.
Texto completo大葉大學
管理學院碩士在職專班
102
In this study, contrary to the proposed research questions and purpose, to explore the variable relationships among the calorie perceived , perceived value, and the impact of the results which in mediating effects of perceived risk, moderating of body image. The survey adopt two kind experimental design of questionnaire(High-calories、Low-calories), through the survry of questionnaire to collecting data, a total of 420 questionnaires were sent out, and 370 valid questionnaires were retrived, the valid re-sponse rate is 88.1%. The results displayed that: (1) there is a significant positive relationship between calorie labeling and perceived risk;(2) there is a significant negative relationship be-tween perceived risk and perceived value;(3)there is a significant negative relationship between calorie labeling and perceived value;(4) perceived risk has mediating effects between calorie labeling and perceived value;(5)body image has interference effects between calorie labeling and perceived risk. The result of this research might provide the management strategy and practical advice of consumer’s mental and behavior for food companies and related units of healthy food hygiene.
Huang, Shu-Hua y 黃淑華. "The Relationship among Brand Image, Perceived Risk,Perceived Value and Purchase Intention". Thesis, 2012. http://ndltd.ncl.edu.tw/handle/13559868292606436804.
Texto completo遠東科技大學
行銷與供應鏈管理研究所
100
The purpose of this study was to explore the relationship among brand image, perceived risk, perceived value and purchase intention. The population in this study was a famous Li-Der willing center in Tainan area. Based on the sample from 268 consumers, our results show that brand image has positive influence on perceived value and purchase intention;brand image has negative influence on perceived risk;perceived risk has positive influence on perceived value and purchase intention;perceived value has positive influence on purchase intention. Further, the results provide the evidence for perceived risk and perceived value play the double mediating role between the brand image and purchase intention. To construct the brand image, firms need to decrease the perceived risk and enhance the perceived value in order to strengthen the purchase intention. Finally, the results would provide some suggestions for scholars and managers to plan strategies for marketing and also showed how the brand image influence on perceived risk for enhance perceived value and purchase intention.
Hsin-Yu, Yang y 楊欣瑜. "The Study of Projected Image and Perceived Image of Taiwan Tour Bus". Thesis, 2013. http://ndltd.ncl.edu.tw/handle/80494737490135839392.
Texto completo國立臺北教育大學
社會與區域發展學系碩士班
101
Since 2004, Tourism Bureau has set up "Taiwan Tour Bus", which included popular package tours around Taiwan. Tourism Bureau selected the routes and decided the tour package with some travel agencies. Tourists can get some experiences by tour bus in Taiwan. Buhalis (2000) indicated that there are benefit conflicts among host population, tourists and tour operators. This study aims to explore the gap of destination image among host population, tourists and tour operators. Data was collected by on-site and non-on-site survey with potential visitors, on-site visitors, residents and people who work for travel agency using established scales from tourism and marketing literature. Findings suggested that there is significant difference among potential visitors, on-site visitor and people who work for travel agency. There is significant difference in different traveling phrases. And the residents have more positive attitude toward Tainan than people who do not live in Tainan. The results could provide useful information for public and private sectors in attempting to marketing local destination through tour package and establish relevant strategies in the future.
Su, Yi-Ting y 蘇宜亭. "The Relationship among Brand Image, Perceived Quality ,Perceived Value of Consumers’ Purchasing Intention". Thesis, 2015. http://ndltd.ncl.edu.tw/handle/39013587631398617849.
Texto completo健行科技大學
企業管理系碩士班
103
Along with the change of time, for decades, the enterprises only required to adjust their selling price according to the demand to survive, and now, consumers are looking for not only the price, but also the value of the products or service they purchase. It is one of the crucial task for a company to build a strong brand image and use its brand image to communicate with the targeted consumers, as a result to grow the business and improve the performance of the operation. The company brand image and identity becomes the most critical factor for consumer purchasing decision. In order for a company to survive in such competitive environment, they need to have multiple competitive advantages. The utility and benefit of the product or service is not enough to satisfy the consumer, an emotional attachment links to brand and decent public image links to the company is one of the most important factor of the marketing success. So, when the consumer is making purchasing decision, this brand impression will lead the consumer to make the decision they feel comfortable and favorable.In addition, once the consumer trust a brand and experienced the product or service of this brand, more than likely when they need different product or service they will extend their trust to this brand to different product or service. That is how important for a company to build the brand value in today’s business style. This study focused mainly on the exploration of consumers’ views about iphone with respect to the effect between the brand image, perceived quality, perceived value and the Purchasing Intention. and 220 questionnaires were issued, including 220 valid ones. The effective response rate is 100%. Statistical software SPSS was applied to these questionnaires, using descriptive statistical analysis, reliability analysis, validity analysis, ANOVA analysis, Pearson product-moment correlation analysis, and regression analysis to conduct the empirical analysis.
Lu, Jhih-yun y 盧芷鋆. "The Brand Image, Perceived Risk, Perceived Value and Behavioral Intention of DSLR Cameras". Thesis, 2013. http://ndltd.ncl.edu.tw/handle/16291567166871072093.
Texto completo國立雲林科技大學
休閒運動研究所碩士班
101
With the changing time and the technological advancements, it has led to the rise of the digital age. The invention of cameras made human beings is able to record people’s lives to reflect the reality of society and be more convenient and plentiful in people’s lives. DSLR camera industry was a combination of modern commercial activities, leisure and tourism, living, arts and other related fields. This industry has influenced on the development of the related industry a lot, which has become a more important and valued issue in our lives. The purpose of this study was to explore the relationships among brand image, perceived risk, perceived value, and behavioral intention of DSLR consumers, and to know the demographic variable of consumers. The participants were those who have used digital single lens reflex camera for at least one year in Taiwan (including Taiwan’s outlying islands). 229 questionnaires were distributed and all were retrieved as valid samples. The collected data was analyzed by descriptive statistics, t test, exploratory factor analysis, reliability and validity analysis, one-way ANOVA analysis, Scheffe’s method, and Linear SEM. It was found that: Regarding the demographic variable of consumers, the four variables, including brand image, perceived risk, perceived value and behavioral intention, were partially significant, there was a negative effect on brand image and perceived risk; there was a positive effect on brand image and perceived value; there was a positive r effect on brand image and behavioral intention; there was a positive effect on perceived risk and perceived value; there was a positive effect on perceived risk and behavioral intention; there was a positive effect on perceived value and behavioral intention.
Wan-JuChien y 簡婉茹. "The Effects of Perceived Price, Brand Image, Trust, Perceived Quality and Perceived Value for the Consumer Online Booking". Thesis, 2012. http://ndltd.ncl.edu.tw/handle/87252207416286986259.
Texto completo國立成功大學
統計學系碩博士班
100
The advent of the Internet generation promotes the rapid rise of E-commerce and the Internet leads to the explosive growth of business opportunities. The proportion of the tourism industry providing online travel information has significantly increased. The numbers of consumer using online hotel booking continues to grow. This study collected 366 valid samples (leisure travellers) in Kenting and explored the effects of perceived price, brand image, trust, perceived quality and perceived value on consumers' willingness of online hotel booking. The outcomes provide managerial suggestions to help hoteliers make Internet marketing strategy and to increase online hotel booking.
Yuan, Hsin-Tzu y 袁幸慈. "The Influence Of Store Image And Store Brand Image On Consumer Perceived Risks, Perceived Quality, Perceived Value And Purchasing Intention Of Store Brand-A Case Of Hypermarket". Thesis, 2006. http://ndltd.ncl.edu.tw/handle/67452933787963958477.
Texto completo國立成功大學
國際企業研究所碩博士班
94
As the coming of micro-profit period, store brand development becomes more and more popular for retailers, and store brand products turns into another choice for customers. For retailers, store brand can provide higher margin. Therefore it’s important to understand the factors effecting consumers behavior of purchasing store brand products. However, most past researchers focused only on consumer psychological factors like store brand attitude and neglected the extrinsic cues. Among all the production cues, store image and brand image are most critical. Therefore it is important to analyze how store image and store brand image influence the consumer perceived risks and perceived quality of store brand products. Besides, we also analyze the distinct influences on consumer perceived risks and perceived quality of different components of store image and store brand image. In order to proceed the analysis, we collect data from consumers of Carrefour and Tesco and analyze the data. The main results are as follows: 1.The better the store image is, the better the store brand image. 2.Better store image can not only reduce consumer but also promote quality of store brand products. 3.Better store brand image can not only reduce consumer perceived risks of store brand products but also promote quality of store brand products. 4.The better the perceived quality of store brand products is, the higher the perceived value of store brand products will be. 5.Perceived risks and perceived value of store brand products can influence the purchasing intention at the same time. The lower the perceived risks of store brand products or the higher perceived value of store brand products is, the higher the purchasing intention of store brand products will be. Key words:store brand, store image, brand image, perceived risks, perceived quality, purchasing intention
Ji, Shaojun. "Projected and Perceived Destination Images of Qingdao, China". Thesis, 2011. http://hdl.handle.net/10012/5902.
Texto completoHuang, Han-Ting y 黃瀚霆. "Spa Image, Brand Image on Consumer Experience and the Impact of Customer Perceived Value". Thesis, 2012. http://ndltd.ncl.edu.tw/handle/23471032903218098131.
Texto completo世新大學
觀光學研究所(含碩專班)
100
Hot spring industry has been increasingly developed in recent years. The purpose of this study is to investigate how hot spring and brand images affect consumer experience and customer perceived value. The study conducted a questionnaire survey in the recreation area in the “Tang Spaty” in February 2012. There were total 350 valid questionnaires were collected; the data was analyzed via factor analysis, t-test, ANOVA and regression analysis using SPSS. The result of the study showed that consumer experience was positively affected by factors of "hot spring image" and “brand image”. “Perceived Value” was positively affected by “consumer experience”. Meanwhile, “consumer experience” was proved to have mediator effect on the relationship between “image” and “perceived value”. Based on the research findings, some managerial implications are provided in the end of the research.
Chen, Mei-Yu y 陳美玉. "A study on Body Painting Image Perceived by Teenagers". Thesis, 2011. http://ndltd.ncl.edu.tw/handle/87802192689907859247.
Texto completo大葉大學
設計暨藝術學院碩士在職專班
99
With the increase of cultural standards, the teenagers in nowadays apparently pay attention to their appearances and spare no efforts to chase the latest fashion. There are many factors to make teenagers imitate and compare themselves with the same generation: some to demonstrate personal style, some to stand out among peers, and the others to attract the opposite sex’s attention. The study attempts to analyze teenagers’ psychological images produced from body painting: what the charm of body painting is and what the reason is to force teenagers to pursue and imitate. There are four parts in this study: The major purpose of this research was to explore the painting images and differences of teenagers’ viewpoints. The result reveals teenagers’ cognition of painted drawing, providing relative information and reference about the field to the course- designers. This research consists of 461 effective questionnaires and the possession made through the result is as the following: 1. Due to the differences of lifestyle, the acceptances of body painting for young people are higher than the day before. 2. The reason why the youth wants to get a tattoo is that they want to show their own personality which is different from others. In addition, the young people are often over addicted in getting tattoo and have a special feeling of emotional imagination. 3. Most young people thought having a tattoo will not cause any effect of seeking a job or even the promotion opportunities from work. The youth in the research thought getting tattoos are quite cool, however, there are fifty percent of them have the opposite opinion which think “tattoos” are often relates to gangsters. 4. The trends of body painting are more and more commercialized. 5. The purpose of young people getting the body painting or tattoos is often the way of showing their own fashion or declaring their own authorities.
Shu, Hsuen-Fang y 徐雪芳. "The Impacts of Store Image, Perceived Risk on Perceived Value - Negative Message as a Moderator". Thesis, 2014. http://ndltd.ncl.edu.tw/handle/ztquns.
Texto completo大葉大學
管理學院碩士在職專班
102
Recently, domestic food safety incidents have been discovered, so that consumers have more purchase risk, thereby affecting the willingness to buy merchandise. How to reduce consumers' perceived risk, increase purchase intention become the initial motivation of this research. Because store image is important external cues to judge the quality and risk, and purchasing decisions based on value, so that we included store image and perceived value in the research. The purpose of the paper is to test the relationship between store image, perceived risk, and perceived value. The merchandise negative information will be tested for the moderating effect on the model. We select Costco as case to analyze about store image, and take negative message to excessive pesticide of merchandise as a research subject. The research is based on Costco consumer groups, the convenience sampling method is adopted. Total of 420 questionnaires about negative message to excessive pesticide were explored with convenience sampling methods, and 365 effective samples were received, the effective rate is 86.90%. The results showed that: (1) there is a significant negative relationship between store image and perceived risk ; (2) there is a significant negative relationship between perceived risk and perceived value ; (3) there is a significant positive relationship between store image and perceived value ; (4) perceived risk has mediating effect between store image and perceived value ; (5) merchandise negative information has no moderating effect between perceived risk and store image about view of store、emotional satisfaction、merchandise quality、salespeople and shopping experience ; (6) when moderated by high merchandise negative information, the effect of store image about performance and overall service on perceived risk is greater than low merchandise negative information.
Ke, Cheng-Lin y 葛正琳. "The Influence of Taiwan International Tourist Hotels’Brand Image, Perceived Quality and Perceived Value on Travelers’Revisit Intention". Thesis, 2009. http://ndltd.ncl.edu.tw/handle/58834103118918271055.
Texto completo育達商業技術學院
企業管理所
97
Since 1956, the tourist business started to develop in Taiwan, and also in this period, tourist hotel business started to begin. In 1965, there were only 6 international tourist hotels, but till 2008, there were at least 58 international tourist hotels. Cause of the economic development in Taiwan, the international tourist hotels should maintain well the brand image, the perceived quality, and the perceived value for increasing travelers’ revisit intention. Therefore, through the method of T-test, ANOVA and regression analysis, analyzing the relationship between the international tourist hotels’ brand image, perceived quality, perceived value and the travelers’ revisit intention is the purpose of this thesis. The results of this thesis are that the brand image has significant positive effect on the perceived quality and value, and that the the perceived quality has significant positive effect on the perceived value and travelers’ revisit intention. Normally, these results are the same with those of Park, Jaworski & Maclnnis (1986), and Garvin (1984).