Literatura académica sobre el tema "New product categories"
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Artículos de revistas sobre el tema "New product categories"
BERKTAŞ, Sena y Renk DİMLİ ORAKLIBEL. "NEW GENERATION CRAFT: IKEA HACK AND ITS TAXONOMY". TURKISH ONLINE JOURNAL OF DESIGN ART AND COMMUNICATION 11, n.º 1 (1 de enero de 2021): 232–46. http://dx.doi.org/10.7456/11101100/013.
Texto completoBERKTAŞ, Sena y Renk DİMLİ ORAKLIBEL. "NEW GENERATION CRAFT: IKEA HACK AND ITS TAXONOMY". TURKISH ONLINE JOURNAL OF DESIGN ART AND COMMUNICATION 11, n.º 1 (1 de enero de 2021): 232–46. http://dx.doi.org/10.7456/11001100/013.
Texto completoBERKTAŞ, Sena y Renk DİMLİ ORAKLIBEL. "NEW GENERATION CRAFT: IKEA HACK AND ITS TAXONOMY". TURKISH ONLINE JOURNAL OF DESIGN ART AND COMMUNICATION 11, n.º 1 (1 de enero de 2021): 232–46. http://dx.doi.org/10.7456/11101100/013.
Texto completoXu, Hong Xue, Fu Cai Wan, Xiu Ying Guo y Yong Xian Liu. "A Two-Phase New Product Introduction Model". Applied Mechanics and Materials 16-19 (octubre de 2009): 1233–37. http://dx.doi.org/10.4028/www.scientific.net/amm.16-19.1233.
Texto completoHorobeţ¸, Emil. "Galois covering and smash product of skew categories". Acta Universitatis Sapientiae, Mathematica 5, n.º 1 (1 de febrero de 2013): 47–53. http://dx.doi.org/10.2478/ausm-2014-0004.
Texto completoBelt, Bill. "Working with the Government to Introduce New Product Categories [CTA Insights]". IEEE Consumer Electronics Magazine 6, n.º 3 (julio de 2017): 140–41. http://dx.doi.org/10.1109/mce.2017.2684958.
Texto completoAbdelaziz, Bahoussa y Masrhouni Ikrame. "Cognitive categorization of new hybrid products and implicit attitude formation: Empirical study of sensory stimulation". Innovative Marketing 18, n.º 3 (3 de octubre de 2022): 207–17. http://dx.doi.org/10.21511/im.18(3).2022.18.
Texto completoSam, Steven V. y Andrew Snowden. "Representations of categories of G-maps". Journal für die reine und angewandte Mathematik (Crelles Journal) 2019, n.º 750 (1 de mayo de 2019): 197–226. http://dx.doi.org/10.1515/crelle-2016-0045.
Texto completoMorrison, Scott y David Penneys. "Monoidal Categories Enriched in Braided Monoidal Categories". International Mathematics Research Notices 2019, n.º 11 (3 de octubre de 2017): 3527–79. http://dx.doi.org/10.1093/imrn/rnx217.
Texto completoNarayanan, Sridhar, Puneet Manchanda y Pradeep K. Chintagunta. "Temporal Differences in the Role of Marketing Communication in New Product Categories". Journal of Marketing Research 42, n.º 3 (agosto de 2005): 278–90. http://dx.doi.org/10.1509/jmkr.2005.42.3.278.
Texto completoTesis sobre el tema "New product categories"
Verissimo, Juliana Trad. "Advertising new product categories to new geographical markets". reponame:Repositório Institucional do FGV, 2012. http://hdl.handle.net/10438/10042.
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In a dynamic and competitive global environment, many companies realize that continuous development and introduction of new products are key activities to their survival and growth. One of today’s biggest challenges to businesses involves knowing how to act in a world in which both the frame and the basis of competition are constantly changing, and where restructuring and portfolio shifting are central activities for capturing a fair share of global growth. Both the fast pace of technological innovation and the rising affluence of developing economies present businesses with risks and opportunities, and it is not only important that companies pay attention to the launch of top-notch products in developed markets, but also mandatory that they know how to launch old news to new markets. Using the Brazilian market as an example, this dissertation sought to study how multinational companies have been using advertising in the launch of new product categories and subcategories that are already sold elsewhere to new geographies. After reviewing the literature available, developing propositions, and evaluating those with the help of three case studies, it was possible to verify some linearity between the cases and the literature studied. These included the search for category legitimation preceding that of brand legitimation; the usage of expert sources to legitimate new categories; the usage of argument based appeals; and the advertising of more than one product feature per ad. Nevertheless, given some discrepancies noticeable between what was observed in Brazil and the literature consulted, it was also possible to verify that the way advertising cues are conducted in new geographies likewise depends on the competitive scenario faced, as well as on country specific economic and cultural variants.
Em um ambiente global dinâmico e competitivo, muitas empresas notam que constante desenvolvimento e lançamento de novos produtos são atividades-chave para seu crescimento e sobrevivência. Hoje, um dos maiores desafios enfrentados por tais empresas envolve saber como agir em um mundo em que tanto o escopo como a estrutura do ambiente competitivo estão em constante mudança, e em que reestruturações e mudanças de portfólio são centrais para as companhias que visam capitalizar com o crescimento global. Tanto o rápido ritmo de inovação tecnológica quando a crescente afluência de economias emergentes apresentam riscos e oportunidades para as empresas, o que torna importante não apenas que estas estejam atentas ao lançamento de produtos de última geração para mercados desenvolvidos: faz-se também necessário que saibam como lançar produtos antigos para novos mercados. Usando o mercado brasileiro como um exemplo, esta dissertação procurou estudar como multinacionais têm utilizado anúncios publicitários no lançamento, para novos mercados, de categorias e subcategorias de produtos já vendidas em outros países. Após uma revisão da literatura disponível, do desenvolvimento de proposições, e da avaliação destas através de três estudos de caso, foi possível verificar a existência de alguma linearidade entre os casos e a literatura estudada, incluindo: uma busca pela legitimação da categoria que precede àquela pela da marca; o uso de 'especialistas' para a legitimação da categoria; o uso de apelos baseados em argumentos; e a divulgação de mais de uma característica de produto por anúncio. No entanto, dadas algumas discrepâncias entre o que foi observado nos casos e aquilo descrito na literatura consultada, também foi possível verificar que a maneira como os anúncios são feitos em diferentes lugares depende igualmente do cenário competitivo enfrentado pela empresa, bem como de variantes econômicas e culturais específicas da localidade em questão.
Lowe, Benjamin y n/a. "Pricing Strategy and the Formation and Evolution of Reference Price Perceptions in New Product Categories". Griffith University. Griffith Business School, 2006. http://www4.gu.edu.au:8080/adt-root/public/adt-QGU20070221.155102.
Texto completoLowe, Benjamin. "Pricing Strategy and the Formation and Evolution of Reference Price Perceptions in New Product Categories". Thesis, Griffith University, 2006. http://hdl.handle.net/10072/365671.
Texto completoThesis (PhD Doctorate)
Doctor of Philosophy (PhD)
Griffith Business School
Griffith Business School
Full Text
Turilin, Mikhail. "Radical innovation of user experience : how high tech companies create new categories of products". Thesis, Massachusetts Institute of Technology, 2010. http://hdl.handle.net/1721.1/59142.
Texto completoCataloged from PDF version of thesis.
Includes bibliographical references (p. 84-85).
In the last 15 years, several high tech companies successfully developed revolutionary products that were not based on completely new base technology. Instead, the companies used existing technologies to create products with attractive user experiences. The products appealed to customers and made their manufacturers leaders in their corresponding market segments. The approach to innovation taken by these companies could be called the "radical innovation of user experience." In this work, I will look for common patterns in customer research, product development, and the organizational management of successful user-experience innovation companies. As a result, I will create an asset of recommendations that could be used by product managers and general managers of technology companies to assess their innovation strategy.
by Mikhail Turilin.
S.M.
Li, Wei-Lin y 李偉綾. "The Study of Consumer Characteristics, Adopter Categories and Characteristics of New Product on the Purchase Intention of Innovative Product". Thesis, 2012. http://ndltd.ncl.edu.tw/handle/12803978177711039624.
Texto completo中原大學
企業管理研究所
100
This research takes ultrasound beauty for example, mainly explores how consumer characteristics, adopter categories, and characteristics of new product affect consumers’ purchase intentions, and it also discusses the relationship among these three variables. At the same time, this research explores the various life styles among different adopter categories. First, this research defines the aspects of three variables by literature review. In the dimension of consumer characteristics, this research adopts demographic and life style aspects; in the dimension of characteristics of new product, this research adopts relative advantage, compatibility, and complexity aspects. After confirming the research framework, the questionnaire is designed to survey the consumers’ values to characteristics of new product, consumers’ life styles, consumers’ adopter categories and consumers’ purchase intentions. There are 278 effective questionnaires for this research. Through SPSS statistical analysis, this research finds that age, education and a part of life styles are significant correlated with adopter categories and except for late majority, there are obvious differences of life styles among adopter categories. The people who adopt new product earlier tend to pursue fashion, like to be a leadership, have the adventure characteristic, be influenced by others, not to be brand loyalists, and interest in complex and multi-functional products. This research also finds that adopter category has significant correlation with relative advantage and compatibility. In relative advantage aspect, adopter category has most significant correlation with “ultrasound spa will facilitate maintenance and absorption of face”; in compatibility aspect, adopter category has most significant correlation with “what degree I value the maintenance and cleaning of my face”. And the value degree of relative advantage and compatibility to early majority are much higher than laggards. Besides, except for “preference to products” aspect, relative advantage and compatibility are significant positive correlated with purchase intentions. It means that the higher of relative advantage and compatibility, the higher of consumers’ purchase intentions. This research explores consumers’ purchase intentions by various consumer characteristics, different adopter categories and different value degree to characteristics of new product. The researcher hopes this research can help firms in marketing plans, product development and product improvement.
Aziz, Salma. "Investigating the Single Category Belief Problem in a Hybrid Product". Thesis, 2009. http://hdl.handle.net/10214/2840.
Texto completoLibros sobre el tema "New product categories"
Groshev, Igor' y Evgeniy Korchagin. Tourism for the elderly. ru: INFRA-M Academic Publishing LLC., 2019. http://dx.doi.org/10.12737/1027444.
Texto completoMasuoka, Natalie. Exclusive Categories. Oxford University Press, 2017. http://dx.doi.org/10.1093/oso/9780190657468.003.0002.
Texto completoStoneman, Paul, Eleonora Bartoloni y Maurizio Baussola. Product Innovation and Price Measurement. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780198816676.003.0011.
Texto completoPlay Bigger: How Rebels and Innovators Create New Categories and Dominate Markets. Little, Brown Book Group Limited, 2016.
Buscar texto completoPeterson, Dave, Kevin Maney, Al Ramadan y Christopher Lochhead. Play Bigger: How Rebels and Innovators Create New Categories and Dominate Markets. Little, Brown Book Group Limited, 2016.
Buscar texto completoSchütze, Robert. The Rise of the Federal Model I. Oxford University Press, 2017. http://dx.doi.org/10.1093/oso/9780198803379.003.0005.
Texto completoRogers, Hannah Star. Art, Science, and the Politics of Knowledge. The MIT Press, 2022. http://dx.doi.org/10.7551/mitpress/13885.001.0001.
Texto completoMagda, Raczynska. 3 Derived Assets. Oxford University Press, 2018. http://dx.doi.org/10.1093/law/9780198796138.003.0004.
Texto completoMasuoka, Natalie. Identity Choice. Oxford University Press, 2017. http://dx.doi.org/10.1093/oso/9780190657468.003.0001.
Texto completoSapolsky, Harvey M. Security Studies and Security Policy: An American Perspective. Oxford University Press, 2017. http://dx.doi.org/10.1093/acrefore/9780190846626.013.297.
Texto completoCapítulos de libros sobre el tema "New product categories"
Schau, Erwin M., Eva Prelovšek Niemelä, Aarne Johannes Niemelä, Tatiana Abaurre Alencar Gavric y Iztok Šušteršič. "Life Cycle Assessment Benchmark for Wooden Buildings in Europe". En Towards a Sustainable Future - Life Cycle Management, 143–54. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-77127-0_13.
Texto completoQian, Kun. "Environmental Concerns of the Pulp and Paper Industry: Focusing on Household and Sanitary Paper Products". En Decision Science for Future Earth, 181–95. Singapore: Springer Singapore, 2021. http://dx.doi.org/10.1007/978-981-15-8632-3_8.
Texto completoStrukov, Vlad. "Digital Art: A Sourcebook of Ideas for Conceptualizing New Practices, Networks and Modes of Self-Expression". En The Palgrave Handbook of Digital Russia Studies, 241–54. Cham: Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-42855-6_14.
Texto completoSauter, Daniel, Jaskirat Randhawa, Claudia Tomateo y Timon McPhearson. "Visualizing Urban Social–Ecological–Technological Systems". En Resilient Urban Futures, 145–57. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-63131-4_10.
Texto completoSukumaran, Sivakumar, Greg Rebetzke, Ian Mackay, Alison R. Bentley y Matthew P. Reynolds. "Pre-breeding Strategies". En Wheat Improvement, 451–69. Cham: Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-030-90673-3_25.
Texto completo"New Products and Product Categories in the Global Forest Sector". En The Global Forest Sector, 145–66. CRC Press, 2013. http://dx.doi.org/10.1201/b16186-11.
Texto completoTraynard, Veronique. "Resveratrol, Multiple Bioactivities for a Wide Range of Health Benefits. New Innovative Extracts for Nutraceutical, Pharmaceutical, and Cosmetics Applications". En Resveratrol - Recent Advances, Application, and Therapeutic Potential [Working Title]. IntechOpen, 2022. http://dx.doi.org/10.5772/intechopen.109179.
Texto completoRozano, Mercedes. "Generic Drugs in the Pharmaceutical Market". En Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy, 443–68. IGI Global, 2016. http://dx.doi.org/10.4018/978-1-5225-0220-3.ch018.
Texto completoRozano, Mercedes. "Generic Drugs in the Pharmaceutical Market". En Healthcare Policy and Reform, 1236–61. IGI Global, 2019. http://dx.doi.org/10.4018/978-1-5225-6915-2.ch057.
Texto completovon Hippel, Eric. "The Broad Scope of Free Innovation". En Free Innovation. The MIT Press, 2016. http://dx.doi.org/10.7551/mitpress/9780262035217.003.0008.
Texto completoActas de conferencias sobre el tema "New product categories"
Earle, Kathryn. "Reference: Product Categories in the Digital Age". En Charleston Library Conference. Purdue Univeristy, 2020. http://dx.doi.org/10.5703/1288284317139.
Texto completoAllada, Venkat, Abhijit K. Choudhury, Padmavathi K. Pakala, Timothy W. Simpson, Michael J. Scott y Somasundaram Valliyappan. "Product Platform Problem Taxonomy: Classification and Identification of Benchmark Problems". En ASME 2006 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. ASMEDC, 2006. http://dx.doi.org/10.1115/detc2006-99573.
Texto completoOzcan, Arif. "New approaches in smart packaging technologies". En 10th International Symposium on Graphic Engineering and Design. University of Novi Sad, Faculty of technical sciences, Department of graphic engineering and design,, 2020. http://dx.doi.org/10.24867/grid-2020-p1.
Texto completoJohansson, Joel. "Combining Case Based Reasoning and Shape Matching Based on Clearance Analyzes to Support the Reuse of Components". En ASME 2012 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. American Society of Mechanical Engineers, 2012. http://dx.doi.org/10.1115/detc2012-70631.
Texto completoCavalieri, Lorenzo, Andrea Capitanelli, Silvia Ceccacci, Francesca Gullà, Alessandra Papetti y Michele Germani. "A New Smart Strategy for Web Searching of Commercial Products". En ASME 2016 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. American Society of Mechanical Engineers, 2016. http://dx.doi.org/10.1115/detc2016-59988.
Texto completoHu, Jun y George M. Fadel. "Categorizing Affordances for Product Design". En ASME 2012 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. American Society of Mechanical Engineers, 2012. http://dx.doi.org/10.1115/detc2012-70933.
Texto completoRamesh, Raghuram Puthali y Shun Takai. "Top-Down Benchmarking Approach for Estimating Cost of Concept". En ASME 2006 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. ASMEDC, 2006. http://dx.doi.org/10.1115/detc2006-99615.
Texto completoKeese, Darren A., Andrew H. Tilstra, Carolyn C. Seepersad y Kristin L. Wood. "Empirically-Derived Principles for Designing Products With Flexibility for Future Evolution". En ASME 2007 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. ASMEDC, 2007. http://dx.doi.org/10.1115/detc2007-35695.
Texto completoHwang, K. H. y G. J. Park. "Development of a Robust Design Process Using a New Robustness Index". En ASME 2005 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. ASMEDC, 2005. http://dx.doi.org/10.1115/detc2005-84555.
Texto completoSaidani, Michael, Harrison Kim, Nawres Ayadhi y Bernard Yannou. "Can Online Customer Reviews Help Design More Sustainable Products? A Preliminary Study on Amazon Climate Pledge Friendly Products". En ASME 2021 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. American Society of Mechanical Engineers, 2021. http://dx.doi.org/10.1115/detc2021-69705.
Texto completoInformes sobre el tema "New product categories"
Filip, Grażyna y Justyna Majchrowska. Internet Post as an Element of E-Branding. Linguistic Analysis. Ivan Franko National University of Lviv, febrero de 2022. http://dx.doi.org/10.30970/vjo.2022.51.11401.
Texto completoBarakat, Dr Shima, Dr Samuel Short, Dr Bernhard Strauss y Dr Pantea Lotfian. https://www.food.gov.uk/research/research-projects/alternative-proteins-for-human-consumption. Food Standards Agency, junio de 2022. http://dx.doi.org/10.46756/sci.fsa.wdu243.
Texto completoScience, Fera. Analysis of CBD Products. Food Standards Agency, noviembre de 2022. http://dx.doi.org/10.46756/sci.fsa.cis490.
Texto completoZilberman, David, Amir Heiman y Yanhong Jin. Use of Branding and Sampling in Agricultural Fresh Produce. United States Department of Agriculture, julio de 2013. http://dx.doi.org/10.32747/2013.7697116.bard.
Texto completoAmanor, Kojo, Joseph Yaro y Joseph Teye. Long-Term Change, Commercialisation of Cocoa Farming, and Agroecosystems and Forest Rehabilitation in Ghana. Institute of Development Studies (IDS), febrero de 2022. http://dx.doi.org/10.19088/apra.2022.002.
Texto completoTaverna, Kristin. Vegetation classification and mapping of land additions at Richmond National Battlefield Park, Virginia: Addendum to technical report NPS/NER/NRTR 2008/128. National Park Service, septiembre de 2022. http://dx.doi.org/10.36967/2294278.
Texto completoMcDonagh, Marian S., Jesse Wagner, Azrah Y. Ahmed, Benjamin Morasco, Devan Kansagara y Roger Chou. Living Systematic Review on Cannabis and Other Plant-Based Treatments for Chronic Pain: May 2021 Update. Agency for Healthcare Research and Quality (AHRQ), junio de 2021. http://dx.doi.org/10.23970/ahrqepccerplantpain3.
Texto completoPaynter, Robin A., Celia Fiordalisi, Elizabeth Stoeger, Eileen Erinoff, Robin Featherstone, Christiane Voisin y Gaelen P. Adam. A Prospective Comparison of Evidence Synthesis Search Strategies Developed With and Without Text-Mining Tools. Agency for Healthcare Research and Quality (AHRQ), marzo de 2021. http://dx.doi.org/10.23970/ahrqepcmethodsprospectivecomparison.
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