Literatura académica sobre el tema "Native ads"
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Artículos de revistas sobre el tema "Native ads"
Fischbach, Sarah y Jennifer Zarzosa. "Consumers' Perceptions of Native Advertisements". Business and Professional Ethics Journal 38, n.º 3 (2019): 275–96. http://dx.doi.org/10.5840/bpej201981584.
Texto completoGrigsby, Jamie L. "Fake Ads: The Influence of Counterfeit Native Ads on Brands and Consumers". Journal of Promotion Management 26, n.º 4 (29 de enero de 2020): 569–92. http://dx.doi.org/10.1080/10496491.2020.1719958.
Texto completoKutlu, Aleyna. "Native Advertising the Effect of Native Advertising on Ad Credibility". International Journal of Economics, Business and Management Research 06, n.º 11 (2022): 152–65. http://dx.doi.org/10.51505/ijebmr.2022.61111.
Texto completoAn, Soontae, Gayle Kerr y Hyun Seung Jin. "Recognizing Native Ads as Advertising: Attitudinal and Behavioral Consequences". Journal of Consumer Affairs 53, n.º 4 (3 de febrero de 2019): 1421–42. http://dx.doi.org/10.1111/joca.12235.
Texto completoAribarg, Anocha y Eric M. Schwartz. "Native Advertising in Online News: Trade-Offs Among Clicks, Brand Recognition, and Website Trustworthiness". Journal of Marketing Research 57, n.º 1 (10 de noviembre de 2019): 20–34. http://dx.doi.org/10.1177/0022243719879711.
Texto completoHuang, Guanxiong. "Variation matters". Internet Research 29, n.º 6 (2 de diciembre de 2019): 1469–84. http://dx.doi.org/10.1108/intr-12-2017-0524.
Texto completoWang, Bingcheng, Man Wu, Pei-Luen Patrick Rau y Qin Gao. "Influence of Native Video Advertisement Duration and Key Elements on Advertising Effectiveness in Mobile Feeds". Mobile Information Systems 2020 (2 de diciembre de 2020): 1–12. http://dx.doi.org/10.1155/2020/8836195.
Texto completoWang, Pengyuan, Guiyang Xiong y Jian Yang. "Serial Position Effects on Native Advertising Effectiveness: Differential Results Across Publisher and Advertiser Metrics". Journal of Marketing 83, n.º 2 (11 de diciembre de 2018): 82–97. http://dx.doi.org/10.1177/0022242918817549.
Texto completoKim, Mikyoung y Hyegue Lee. "The Effects of Source and Content Types on the Effectiveness of Native Ads". Korean Journal of Advertising 27, n.º 6 (30 de agosto de 2016): 29–49. http://dx.doi.org/10.14377/kja.2016.8.31.29.
Texto completoAisyah, Siti. "SIKAP DAN PERILAKU KONSUMEN TERHADAP NATIVE ADVERTISING". AT-TAWASSUTH: Jurnal Ekonomi Islam 5, n.º 1 (1 de junio de 2020): 204. http://dx.doi.org/10.30829/ajei.v5i1.7948.
Texto completoTesis sobre el tema "Native ads"
Rossi, Patricia. "Advertising strategies and consumer behavior : how product placement and native ads impact consumer’s perceptions and intentions". Electronic Thesis or Diss., Reims, 2024. http://www.theses.fr/2024REIME001.
Texto completoIn a media-rich context, where competition between brands and promotional messages is intense, consumers are exposed to unlimited information. Processing this much information becomes challenging. To deal with this reality, brands must find alternative ways to reach and persuade consumers. Therefore, this dissertation investigates the effects of different advertising strategies on consumer behavior. More precisely, this dissertation focuses on the impact of product placement and native ads on consumer attitudes, purchase intentions, and muting behavior. Three essays provide insights into the relevant underlying mechanisms and boundary conditions that can influence the relationship between the focal advertising strategies and consumer behavior. The findings of this research contribute to the research stream that investigates the effectiveness of advertising strategies
Wallin, Clas y Sara Wisseng. "Konsten att förmedla online-annonser : En studie om vilken typ av online-annonser som används för att nå ut till internetanvändare på ett mindre påträngande sätt". Thesis, Södertörns högskola, Institutionen för samhällsvetenskaper, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-31873.
Texto completoIntrusive and annoying ads have become increasingly common on the internet, which has led to that consumers have a more negative attitude to online ads. Thus, using softwares for blocking ads have lately become more common. This has led to reductions in advertising revenues for companies that use web-based marketing which have forced them to customize their ads to the consumers in order to keep the business profitable. The aim of this paper is to examine what type of online ads that is used to reach out to internet users in a less intrusive way and to see their opinion about adblockers. From a consumer perspective the study examines the view of the consumer on this development and if they fulfil their purpose. The thesis has a triangular approach with semi-structured interviews that is strengthened and compared with a quantitative questionnaire. The conclusion of the research have showed that native advertising is the most effective ad format to reach out to consumers in a more acceptable manner. At the same time more companies that are using online ads choose to introduce paywalls on their webpages where consumers on the internet are forced to deactivate their adblockers, to be denied the content or to pay to gain access to it.
Absillis, Eline. "How Can Event Companies Use Facebook’s Ad Manager to Optimise the Click-Through-Rates of their Native Instagram Ads?" Thesis, KTH, Skolan för datavetenskap och kommunikation (CSC), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-192320.
Texto completoMarknadsförare har insett att ett överflöd av potentiella kunder kan nås via Facebook-reklam. Även om Instagram är ett förhållandevis nytt företag kommer det snabbt ikapp Facebooks framgång med sina integrerade annonser. Trots detta finns det en brist i mängden akademisk litteratur som undersöker användningen av dem. Denna avhandling syftar till att förbättra detta genom att bidra till den akademiska diskursen kring Instagram-annonser. Shownight, ett PR-företag för live-events, hade ännu inte annonserat på Instagram. Med hjälp av så kallad split-testing hade denna avhandling som syfte att ta reda på vilka annonsfunktioner som genererar högst klickfrekvens. Testerna genomfördes genom Facebooks ad manager, och även om det är ett unikt verktyg med både fördelar och nackdelar var det effektivt för split-test-annonser i den här studien. Resultaten från denna studie visade att Instagram är en lämplig plattform för att göra reklam för live-evenemang på. Resultaten visade att inriktning på lookalikes samt behaviour resulterar i högst klickfrekvens. Video med fyra hashtags med inriktning på lookalikes, och bild med upp till tre hashtags för behaviour var de bästa annonskombinationerna. Annonserna bör även ha någon form av call-to-action. Studien är begränsad demografiskt och till Shownights publik och reklaminnehåll. Även Facebooks ad manager har begränsningar som en split-testing-platform när det gäller att annonsera jämnt över den givna publiken
Sjöbro, Linus. "Annonsspårning för digitala medier : En systemjämförelse för uppföljning av annonskonvertering hos Facebook-annonser". Thesis, Mittuniversitetet, Institutionen för informationssystem och –teknologi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:miun:diva-37296.
Texto completoFacebook är idag världens största annonsplattform vilket gör det strategiskt smart för företag att annonsera sin produkt eller sina tjänster på plattformen. Att följa upp resultatet av dessa annonser är för företagen en viktig parameter för att veta om den annonserade målgruppen är rätt. Syftet med detta arbete var att undersöka om ett eget system för mobilapplikationer hos företaget Leeroy kan utvecklas för uppföljning av annonskonverteringar hos Facebook-annonser och hur Facebooks egna system implementeras och om andra system går att använda. Utifrån detta syfte kunde ett antal mål fastställas som alla kunde besvaras. Utifrån en förstudie kunde information insamlas om hurvida en egen lösning går att tillämpa. Vilket resulterat i svaret nej, det är idag inte möjligt att utveckla en egen lösning. Genom förstudiens resultat kan en rekommenderad lösning presenteras där Facebooks system rekommenderas utifrån en jämförelse mellan Facebook och Google Firebase. Denna rekommenderade lösning har resulterat i en implementationsguide som Leeroy kan använda för att implementera Facebook SDK i sin applikationsportfölj baserat på React Native.
Andersson, Andreas y Henrik Ottehall. "Rekommendationssystem för riktad annonsering : En studie av innehållsbaserad rekommendation i system med användare, element och annonser kopplade till en gemensam uppsättning diskreta metadata". Thesis, Tekniska Högskolan, Högskolan i Jönköping, JTH, Datateknik och informatik, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-37403.
Texto completoSheffield, Kathryn Jane y kathryn sheffield@dpi vic gov au. "Multi-spectral remote sensing of native vegetation condition". RMIT University. Mathematical and Geospatial Sciences, 2009. http://adt.lib.rmit.edu.au/adt/public/adt-VIT20091110.112816.
Texto completoGodden, Lee y n/a. "Nature as Other: The Legal Ordering of the Natural World: Natural Heritage Law and Its Intersection With Property Law and Native Title". Griffith University. Griffith Law School, 2000. http://www4.gu.edu.au:8080/adt-root/public/adt-QGU20050831.095124.
Texto completoCassey, Phillip y n/a. "Comparative Analyses of Successful Establishment Among Introduced Land Birds". Griffith University. Australian School of Environmental Studies, 2002. http://www4.gu.edu.au:8080/adt-root/public/adt-QGU20030915.094001.
Texto completocom, stephen robson@bigpond y Stephen Robson. "Rethinking Mabo as a clash of constitutional languages". Murdoch University, 2006. http://wwwlib.murdoch.edu.au/adt/browse/view/adt-MU20070207.131859.
Texto completoGaskin, Sharyn y sharyn gaskin@flinders edu au. "Rhizoremediation of hydrocarbon contaminated soil using Australian native grasses". Flinders University. Medicine, 2009. http://catalogue.flinders.edu.au./local/adt/public/adt-SFU20090820.111303.
Texto completoLibros sobre el tema "Native ads"
McNeil, John S. Be safe: A cultural competency model for American Indians, Alaska Natives, and Native Hawaiians. Washington, DC: National Minority AIDS Education and Training Center, Howard University, 2006.
Buscar texto completoSchneck, Susan. Native Americans: Cooperative learning activities. New York: Scholastic, Inc., 1991.
Buscar texto completoEducation, Alberta Alberta. Native library resources for elementary, junior and senior high schools. 4a ed. Edmonton, Alta: Alberta Education, Native Education Project, 1992.
Buscar texto completoMalʹchukova, T. G. Severnai͡a︡ tema v poėzii A.S. Pushkina. Petrozavodsk: Petrozavodskiĭ gos. universitet, 2002.
Buscar texto completoVernon, Irene S. Killing us quietly: Native Americans and HIV/AIDS. Lincoln: University of Nebraska Press, 2001.
Buscar texto completoRoberts, Ronald Suresh. Fit to govern: The native intelligence of Thabo Mbeki. Johannesburg: STE, 2007.
Buscar texto completoLinda, Burhansstipanov y United States HIV/AIDS Bureau, eds. Native Americans & HIV: Summary of ongoing Special Projects of National Significance (SPNS). [Rockville, Md.?]: Health Resources and Services Administration, HIV/AIDS Bureau, 1998.
Buscar texto completoPannūṃ, Harapāla Siṅgha. G̣urū Nānaka dā kudarata-sidhānta. Paṭiālā: Pabalīkeshana Biūro, Pañjābī Yūnīwarasiṭī, 1987.
Buscar texto completoShimo-Barry, Alex. The environment equation: [100 factors that can add to or subtract from your total carbon footprint]. London: New Holland Publishers, 2008.
Buscar texto completoShimo-Barry, Alex. The environment equation: [100 factors that can add to or subtract from your total carbon footprint]. Avon, MA: Adams Media, 2008.
Buscar texto completoCapítulos de libros sobre el tema "Native ads"
Goll, Joachim, Cornelia Weiß y Frank Müller. "Das Java Native Interface". En Java als erste Programmiersprache, 549–79. Wiesbaden: Vieweg+Teubner Verlag, 2001. http://dx.doi.org/10.1007/978-3-322-94124-4_19.
Texto completoBarudio, Günter. "Nation". En Politik als Kultur, 223–37. Stuttgart: J.B. Metzler, 1994. http://dx.doi.org/10.1007/978-3-476-03526-4_50.
Texto completoSchoemaker, Bob. "Chapter 10. Policy and its implementation in education". En Language Planning as Nation Building, 218–42. Amsterdam: John Benjamins Publishing Company, 2019. http://dx.doi.org/10.1075/ahs.9.c10.
Texto completoKrogull, Andreas. "Chapter 11. The effects of planning on usage". En Language Planning as Nation Building, 244–67. Amsterdam: John Benjamins Publishing Company, 2019. http://dx.doi.org/10.1075/ahs.9.c11.
Texto completoMuzzarelli, Riccardo A. A. y Corrado Muzzarelli. "Native and Modified Chitins in the Biosphere". En ACS Symposium Series, 148–62. Washington, DC: American Chemical Society, 1998. http://dx.doi.org/10.1021/bk-1998-0707.ch010.
Texto completoLin, Yen-Liang. "Pragmatic Nature of L2 Communication: Spoken Grammar in Native and EFL Speakers". En Speaking English as a Second Language, 51–74. Cham: Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-55057-8_3.
Texto completoBarnett, C., L. Sumner, R. Berka, S. Shoemaker, H. Berg, M. Gritzali y R. Brown. "Properties of Native and Site-Mutagenized Cellobiohydrolase II". En ACS Symposium Series, 220–32. Washington, DC: American Chemical Society, 1993. http://dx.doi.org/10.1021/bk-1993-0516.ch018.
Texto completoTomihata, K., K. Burczak, K. Shiraki y Yoshito Ikada. "Cross-Linking and Biodegradation of Native and Denatured Collagen". En ACS Symposium Series, 275–86. Washington, DC: American Chemical Society, 1993. http://dx.doi.org/10.1021/bk-1994-0540.ch024.
Texto completoRichter, Dirk. "Einleitung: Die ‘Nation’ — das unterschätzte Konstrukt". En Nation als Form, 9–12. Wiesbaden: VS Verlag für Sozialwissenschaften, 1996. http://dx.doi.org/10.1007/978-3-663-12253-1_1.
Texto completoRichter, Dirk. "Soziologische Nation- und Nationalismustheorie". En Nation als Form, 13–71. Wiesbaden: VS Verlag für Sozialwissenschaften, 1996. http://dx.doi.org/10.1007/978-3-663-12253-1_2.
Texto completoActas de conferencias sobre el tema "Native ads"
Das, Soumyava, Akshay Soni, Ashok Venkatesan y Debora Donato. "Organic vs. Sponsored Content: From Ads to Native Ads". En 2015 IEEE / WIC / ACM International Conference on Web Intelligence and Intelligent Agent Technology (WI-IAT). IEEE, 2015. http://dx.doi.org/10.1109/wi-iat.2015.163.
Texto completoAharon, Michal, Oren Somekh, Avi Shahar, Assaf Singer, Baruch Trayvas, Hadas Vogel y Dobri Dobrev. "Carousel Ads Optimization in Yahoo Gemini Native". En KDD '19: The 25th ACM SIGKDD Conference on Knowledge Discovery and Data Mining. New York, NY, USA: ACM, 2019. http://dx.doi.org/10.1145/3292500.3330740.
Texto completoCavallo, Ruggiero, Maxim Sviridenko y Christopher A. Wilkens. "Matching Auctions for Search and Native Ads". En EC '18: ACM Conference on Economics and Computation. New York, NY, USA: ACM, 2018. http://dx.doi.org/10.1145/3219166.3219191.
Texto completoSchmidt, Sebastian, Ines Zelch, Janek Bevendorff, Benno Stein, Matthias Hagen y Martin Potthast. "Detecting Generated Native Ads in Conversational Search". En WWW '24: The ACM Web Conference 2024. New York, NY, USA: ACM, 2024. http://dx.doi.org/10.1145/3589335.3651489.
Texto completoAbutbul, E., Y. Kaplan, N. Krasne, O. Somekh, O. David, O. Duvdevany y E. Segal. "Audience Prospecting for Dynamic-Product-Ads in Native Advertising". En 2023 IEEE International Conference on Big Data (BigData). IEEE, 2023. http://dx.doi.org/10.1109/bigdata59044.2023.10386796.
Texto completoBarbieri, Nicola, Fabrizio Silvestri y Mounia Lalmas. "Improving Post-Click User Engagement on Native Ads via Survival Analysis". En WWW '16: 25th International World Wide Web Conference. Republic and Canton of Geneva, Switzerland: International World Wide Web Conferences Steering Committee, 2016. http://dx.doi.org/10.1145/2872427.2883092.
Texto completoAlTarawneh, Mohammad. "Native-Speakerism in the EFL Job Market: A Corpus-based Study of Teaching Advertisements". En 3rd International Conference on Language and Education. Cihan University-Erbil, 2023. http://dx.doi.org/10.24086/iclangedu2023/paper.947.
Texto completoZhang, Hua y Ziwei Luo. "A Fuzzy-set Qualitative Comparative Analysis of Native Ads in WeChat Moment". En 2020 IEEE International Conference on Artificial Intelligence and Computer Applications (ICAICA). IEEE, 2020. http://dx.doi.org/10.1109/icaica50127.2020.9181860.
Texto completoMINGJIA, Lin, KAI Tang y Fan QINGJI. "Research on the Impact of Video-Based Native Ads on Users’ Purchase Intention Under the Perceived Value Theory". En 6th International Conference on Humanities and Social Science Research (ICHSSR 2020). Paris, France: Atlantis Press, 2020. http://dx.doi.org/10.2991/assehr.k.200428.066.
Texto completoBatista, Thaís, Christina Chavez, Alessandro Garcia, Uirá Kulesza, Cláudio Sant’Anna y Carlos Lucena. "Aspectual Connectors: Supporting the Seamless Integration of Aspects and ADLs". En Simpósio Brasileiro de Engenharia de Software. Sociedade Brasileira de Computação, 2006. http://dx.doi.org/10.5753/sbes.2006.21202.
Texto completoInformes sobre el tema "Native ads"
Smith, C. La CGC: 150 ans à construire une nation. Natural Resources Canada/CMSS/Information Management, 1992. http://dx.doi.org/10.4095/330354.
Texto completoSeitter, Keith, Emma Tipton, Paul Higgins, Lauren White y Andy Miller. AMS Community Synthesis on Geohealth. American Meteorological Society, abril de 2022. http://dx.doi.org/10.1175/community-synthesis-geohealth-2022.
Texto completoDeJong, Jocelyn. A question of scale? The challenge of expanding the impact of non-governmental organisations' HIV/AIDS efforts in developing countries. Population Council, 2001. http://dx.doi.org/10.31899/hiv2001.1003.
Texto completoGómez Mont, Constanza, Svante Persson y César Buenadicha Sánchez. Digital Tokens for Climate Action and Nature-Based Solutions: Exploration of Opportunities and Considerations. Inter-American Development Bank, abril de 2023. http://dx.doi.org/10.18235/0004834.
Texto completoGkatis, G., C. Paradela, G. Alaerts, M. Diakaki, J. Heyse, S. Kopecky, G. Noguere, A. Plompen, P. Schillebeeckx y R. Wynants. Results of time-of-flight transmission measurements for natFe at a 50 m station of GELINA. IAEA Nuclear Data Section, junio de 2024. http://dx.doi.org/10.61092/iaea.twc4-dgh7.
Texto completoCosta, Francisco de Assis, Bruna Stein Ciasca, Ellen Claudine Cardoso Castro, Rogger Mathaus Magalhães Barreiros, Ricardo Folhes, Leonardo Lima Bergamini, Aluízio Solyno Sobrino et al. Economia da sociobiodiversidade no estado do Pará. Inter-American Development Bank, octubre de 2021. http://dx.doi.org/10.18235/0003713.
Texto completoWiersma, A. P., T. van Hattum, H. J. de Lange y E. J. J. van Slobbe. Building with Nature pilot Zandmotor Friese IJsselmeerkust : hoe effectief is de zandmotor als ecodynamische strategie voor het versterken van de Friese IJsselmeerkust. Wageningen: Alterra, Wageningen-UR, 2016. http://dx.doi.org/10.18174/383749.
Texto completoBarkatov, Igor V., Volodymyr S. Farafonov, Valeriy O. Tiurin, Serhiy S. Honcharuk, Vitaliy I. Barkatov y Hennadiy M. Kravtsov. New effective aid for teaching technology subjects: 3D spherical panoramas joined with virtual reality. [б. в.], noviembre de 2020. http://dx.doi.org/10.31812/123456789/4407.
Texto completoprogramme, CLARISSA. Family Lack of Awareness and Conflict Leads to Abuse and Exploitation at the Workplace. Institute of Development Studies, junio de 2024. http://dx.doi.org/10.19088/clarissa.2024.031.
Texto completoFenton, Sam, Joanne Porter, Megan Simic y Daria Soldatenko. Strategic planning report for the tourism innovation working group: Heyfield & District, 2024. Federation University, septiembre de 2024. http://dx.doi.org/10.35843/sprtiwh24.
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