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Nosi, Costanza, Alberto Mattiacci y Fabiola Sfodera. "Online wine ecosystem: the digital narrative of Sangiovese". British Food Journal 121, n.º 11 (24 de octubre de 2019): 2683–95. http://dx.doi.org/10.1108/bfj-05-2019-0379.
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Purpose The purpose of this paper is to investigate how grape varieties are narrated online by non-winery-owned sources in four countries: Australia, Canada the UK and the USA. This study focuses on Sangiovese, the most important varietal of Italy. Design/methodology/approach Texts collected on the Internet underwent a software-assisted semantic clustering procedure based on text-mining techniques. Identified clusters were then qualitatively analyzed by content. Findings The digital narrative on Sangiovese is mainly technical and conveyed by adopting a professional slant that is suitable for knowledgeable consumers but less effective for common and unexperienced wine drinkers. Online information is concentrated in few websites that act as information gatekeepers. Research limitations/implications The study contributes to the wine-related managerial literature on grape varieties, which are considered one of the most powerful factors in addressing consumer wine choice. Additionally, the investigation sheds light on the online wine ecosystem, by providing insights on how information is provided and the contents that are conveyed on the Internet. The findings of this study may be useful for Italian operators willing to promote Sangiovese-based wines in foreign markets. Originality/value Though explorative in nature, this study represents one of the first attempts to investigate the online narrative of grape varieties by presenting a marketing perspective and examining the characteristics of non-winery-owned online information which may shape wine consumers’ behavior.
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El-Nasr, Magy Seif. "Interaction, narrative, and drama". Interaction Studies 8, n.º 2 (19 de junio de 2007): 209–40. http://dx.doi.org/10.1075/is.8.2.03eln.
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Interactive narratives have been used in a variety of applications, including video games, educational games, and training simulations. Maintaining engagement within such environments is an important problem, because it affects entertainment, motivation, and presence. Performance arts theorists have discussed and formalized many techniques that increase engagement and enhance dramatic content of art productions. While constructing a narrative manually, using these techniques, is acceptable for linear media, using this approach for interactive environments results in inflexible experiences due to the unpredictability of users’ actions. Few researchers attempted to develop adaptive interactive narrative experiences. However, developing a quality interactive experience is largely an art process, and many of these adaptive techniques do not encode artistic principles. This paper presents a new interactive narrative architecture designed using a set of dramatic techniques that have been formulated based on several years of training in film and theatre.
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Veshnev, Vasily P. y Dmitry G. Tkach. "Principles and methods of creating subject compositions of modern street art". Vestnik slavianskikh kul’tur [Bulletin of Slavic Cultures] 62 (2021): 357–71. http://dx.doi.org/10.37816/2073-9567-2021-62-357-371.
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The paper traces the evolution of compositional solutions and figurative content of narrative street art from its inception to the present and identifies the most common constituent elements of narrative street art compositions. They include: narrative photo images, narrative digital art, narrative unique and printed author's graphics, narrative scenes and elements from the works of classical, national art and mass culture. The author considers the relationship between the evolution of technical means in the arsenal of street art artists and creative techniques and methods performed in figurative street art compositions. The narrative component was present already at the stage of graffiti and early street art, then gradually evolved towards greater significance and diversity of compositional solutions, reaching its heyday in modern public art. The study discusses characteristic creative techniques of iconic figures in contemporary street art and their role in the process of evolution of narrative street art compositions. Among them are Seen, K. Haring, J. M. Basquiat, Banksy, Ma Claim, Shepard Fairey, as well as the Russian cult street-art artist Pavel Pukhov, who gained international fame during his lifetime. The authors determined main methods of creating narrative compositions in contemporary street art; the most commonly used ones are the literal reproduction of narrative source material, the multiplication of primary sources, their mixing, superimposition and collage. The paper outlines the main principles of successful narrative street art compositions, including the relevance of the narrative, communication and contextual aspects, poster art, ensuring a quick perception by using an artistic language accessible to the mass audience, the use of easily recognizable allusions and archetypical images.
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ANKYIAH, FRANCIS. "Mobile Marketing in the Art Industry". Journal of Social Media Marketing 2, n.º 2 (27 de diciembre de 2023): 20–34. http://dx.doi.org/10.33422/jsmm.v2i2.1124.
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The rising prevalence of mobile devices has transformed consumer behaviors and created new opportunities for audience engagement through mobile marketing in the art world. However, there has been limited research on implementing effective mobile strategies for art professionals. This study aimed to systematically review mobile techniques over the past five years based on academic literature and industry reports. It analyzed key mobile marketing campaigns from prominent art institutions focusing on approaches like apps, augmented reality, and location-based services. The literature revealed several important findings about mobile marketing effectiveness. According to Pew Research Center data from 2019, 81% of Americans now own smartphones frequently used for internet access, demonstrating widespread mobile access. Studies of apps found those displaying artist portfolios and enabling ticket purchases had high audience engagement. Augmented reality apps providing interactive experiences attracted more first-time museum visitors than non-users. Location services increased nearby gallery foot traffic up to 35% by capitalizing on proximity. Case studies indicate mobile strategies can significantly boost participation when integrated across digital and physical channels through profiles, ticketing, content, and location promotion to spur visits. As a result, mobile technologies may help arts institutions connect with broader demographics in novel ways. However, usability and data privacy must be addressed. The review concluded that mobile techniques are highly impactful for boosting audience involvement, working best as an omni-channel approach across platforms and interactivity. Adopting established mobile marketing best practices is essential for arts professionals and organizations to thrive in today’s digital landscape and engage wider audiences.
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Zhou, Tiancheng. "The Narrative Techniques in Chinese Buddhism Mural The Deer King Jataka". Communications in Humanities Research 2, n.º 1 (28 de febrero de 2023): 598–603. http://dx.doi.org/10.54254/2753-7064/2/2022635.
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This paper researches the art techniques used in a Chinese mural The Deer King Jataka to explore the narrative elements and methods in this work. The paper focuses on clarifying painting techniques of the mural especially through the layout, composition, color, and cultural style. After that, the paper discusses how such techniques influence viewers understandings of the mural, and followed by the explanation of the content. By clarifying and then comparing the techniques to their practices in the work, it is easier for readers to understand the methods, and link the information mentioned to the work when appreciating. The paper not only shows the basic Buddhism ideas of art and culture, but also includes my own conceptions of art to further investigate the thesis. 1
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Hessah Ahmad ALDossary, Hessah Ahmad ALDossary. "The structure of narrative discourse in the novel: Saq al-Bamboo". journal of king abdulaziz university arts and humanities 26, n.º 3 (9 de marzo de 2018): 215–39. http://dx.doi.org/10.4197/art.26-3.9.
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Saq al-Bamboo, a novel written by Saud al-San’ousi, is considered a highly artistic work representing literature of the Gulf. It is distinguished by its storytelling techniques and novelty of narrative discourse which make it a suitable work for study. Previous critical studies of the novel focused on its content, especially the theme of social values as seen in the conservative Gulf society which rejects double identity. Thus, this paper will not tackle content and themes; conversely, it will study narrative discourse through analyzing narrative manifestations, storytelling techniques and temporal structure.
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Megehee, Carol M. y Arch G. Woodside. "Creating visual narrative art for decoding stories that consumers and brands tell". Psychology & Marketing 27, n.º 6 (13 de mayo de 2010): 603–22. http://dx.doi.org/10.1002/mar.20347.
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Patsiaouras, Georgios, Anastasia Veneti y William Green. "Marketing, art and voices of dissent". Marketing Theory 18, n.º 1 (14 de agosto de 2017): 75–100. http://dx.doi.org/10.1177/1470593117724609.
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Limited research exists around the interrelationships between protest camps and marketing practices. In this article, we focus on the 2014 Hong Kong protest camps as a context where artistic work was innovatively developed and imaginatively promoted to draw global attention. Collecting and analysing empirical data from the Umbrella Movement, our findings explore the interrelationships between arts marketing technologies and the creativity and artistic expression of the protest camps so as to inform, update and rethink arts marketing theory itself. We discuss how protesters used public space to employ inventive methods of audience engagement, participation and co-creation of artwork, together with media art projects which aimed not only to promote their collective aims but also to educate and inform citizens. While some studies have already examined the function of arts marketing beyond traditional and established artistic institutions, our findings offer novel insights into the promotional techniques of protest art within the occupied space of a social movement. Finally, we suggest avenues for future research around the artwork of social movements that could highlight creative and political aspects of (arts) marketing theory.
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Zade, Monika, Yugeshwari R. Tiwade, Shivani Shahu, Gulshan Bandre y Sanket Surkar. "Marketing Technique in Healthcare Services: A Narrative Review". National Journal of Community Medicine 15, n.º 06 (1 de junio de 2024): 496–502. http://dx.doi.org/10.55489/njcm.150620243671.
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The marketing strategy used in tertiary care hospital medical services uses a variety of tactics to attract, keep, and engage patients. The primary objective is to provide patients with excellent medical care and positive practice. The methods are intended to increase the confidence and trustworthiness while giving them a unique and memorable experience. Digital marketing is one of the most critical marketing strategies for healthcare services. Social media, Search Engine Optimisation (SEO), and other powerful techniques are required to attract new patients and keep them interested in the hospital. Another strategy to encourage current patients to tell their friends about the hospital is to use patient referral programmes and word-of-mouth advertising. Implementing patient-centred services and individualized treatment is another tactical approach.
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Cong, Maoping. "On the Narrative Art of Kafka’s The Metamorphosis". Journal of Education, Teaching and Social Studies 5, n.º 3 (10 de agosto de 2023): p139. http://dx.doi.org/10.22158/jetss.v5n3p139.
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The Metamorphosis is one of the most famous novels written by Franz Kafka. Through depicting such a bizarre and absurd story as the transformation of the main character Gregor into a beetle, the work reveals the reality that people are eventually alienated under the environment of capitalist society and the great pressure of social life. The Metamorphosis is quite distinctive in its narrative technique, and scholars have done a lot of research on it. This paper tries to analyze the novel from the perspective of narratology and reveal the irreplaceable role of the integration of different narrative techniques in the expression of the characters’ hearts and the dystopian theme of the novel.
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Miles, Chris. "Rhetoric and the foundation of the Service-Dominant Logic". Journal of Organizational Change Management 27, n.º 5 (11 de agosto de 2014): 744–55. http://dx.doi.org/10.1108/jocm-09-2014-0171.
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Purpose – The purpose of this paper is to investigate the use of rhetorical and narrative strategies in the foundational text of Service-Dominant (S-D) Logic. The author argues that the success of Vargo and Lusch's (2004a) paper in establishing the foundational premises of the new S-D Logic is greatly aided by their persuasive use of classical rhetorical techniques of word choice, metaphor, and framing as well as the careful construction of a narrative that is guaranteed to be attractive to their audience. Design/methodology/approach – The author uses techniques of rhetorical and narrative analysis to closely examine some of the principle argument in the foundational text of S-D Logic. Findings – The author finds that Vargo and Lusch (2004a) make use of a powerful narrative of redemption in which marketing is seen to be saved from a potentially destructive internal struggle by a revelatory shift in perspective. The choice of key framing terms such as “logic”, “evolution”, and “paradigm” is found to have an important rhetorical effect in supporting this persuasive narrative and helping to cast it in a scientifically “inevitable” light. Originality/value – The findings speak to the vital role played in academic marketing, and in the successful promulgation of a new movement within the academic marketing community, of persuasive language and narrative.
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Johnson, Kimberly. "Linear Perspective and the Renaissance Lyric". PMLA/Publications of the Modern Language Association of America 134, n.º 2 (marzo de 2019): 280–97. http://dx.doi.org/10.1632/pmla.2019.134.2.280.
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As recent art historical scholarship has demonstrated, the techniques of linear perspective displace narrative (the artwork's content) in favor of the relations between aesthetic objects (the artwork's form). In this regard, perspectival art performs a rhetorical transaction analogous to that of its “sister art,” lyric poetry. The formal features and poetic strategies of lyric parallel the geometric effects of perspectival art: both practices differentiate the aesthetic surface from the transparentizing demands of narrative. Each art form stages the interaction of irreconcilable terms—content and form—and documents the dynamic and incommensurable relation between semantic meaning and meaninglessness. Lyric's dominance in the Renaissance, exemplified here by sonnets of Sidney and Shakespeare, reflects a wider cultural valorization of the experiential and materializing priorities of the aesthetic, an affirmation of objective, apprehensible elements whose significance is unyoked from the obligation to narrative.
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Parani, Rizaldi, Ira Brunchilda Hubner, Juliana Juliana y Herman Purba. "Storynomic Tourism Strategy of Kebo Ketan Ceremonial Art as a Form of Marketing Communication for Eco-Tourism". ETTISAL : Journal of Communication 8, n.º 2 (29 de diciembre de 2023): 21–38. http://dx.doi.org/10.21111/ejoc.v8i2.11127.
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Kebo Ketan celebration held in Sekaralas village, Ngawi by Kraton Ngiyom non-governmental organization (NGO). The myth contained in this ceremonial art is a narrative related to concern for the culture, ecology and economy of the Sekaralas village community. This ceremonial art presenting a giant statue of a water buffalo and symbolic objects such as sticky rice, brown sugar, and musical instruments as well as sacred dances. The aim of this ceremonial art is to convey messages related to preserving the natural environment around the Sekaralas village area, and encouraging increased social cohesiveness of village residents. This research intends to describe and analyze how the storynomic tourism strategy is used through the Kebo Ketan ceremonial art as a form of marketing communication for eco-tourism in Sekaralas village, which can depict the power of culture through myths and rituals, packaged in a narrative form to attract tourists. This research used qualitative approach, with the ethnographic method. Primary data were collected through semi-structured interviews with five informants and also complemented by observation results. The research results show that storynomics has the potential to encourage eco-tourism in Sekaralas village, which can be done mainly through the use of digital media. However, the village residents have not fully understood the meaning of the messages conveyed through the Kebo Ketan ceremonial art, especially regarding environmental conservation and the encouragement to develop the village.
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Crespo Dualde, Andrés. "Storytelling and tennis: coaching, marketing and selling the game". ITF Coaching & Sport Science Review 31, n.º 89 (29 de abril de 2023): 36–41. http://dx.doi.org/10.52383/itfcoaching.v31i89.376.
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Storytelling, understood as the art of sharing stories that support a certain narrative, has evolved into an extremely useful tool for conveying the message appropriate to a given purpose. It is used by organisations and individuals and applied to many contexts that range from politics to business, arts, or sports. The purpose of this article is to reflect on the main characteristics of this phenomena including its definition, importance, origin, evolution but, most importantly, its application to different tennis contexts.
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Raihana Putri Junaedi, Sausan, Victoriani y David Edmond. "Successful Digital Marketing Techniques for Business Development". Startupreneur Business Digital (SABDA Journal) 3, n.º 1 (6 de marzo de 2024): 19–25. http://dx.doi.org/10.33050/sabda.v3i1.429.
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In the constantly changing digital environment, digital marketing has emerged as a crucial component of company growth. Effective digital marketing techniques are thoroughly discussed in this article as the key to achieving significant business growth. This article's major goal is to give readers a thorough grasp of the value of identifying the target audience, creating high-quality content, optimizing it for search engines, using social media, using data analysis, and being responsive to shifting digital trends. We also go over the advantages of using this method, including how it can improve visibility, customer retention, and business conversions. This article seeks to serve as a comprehensive how-to manual for businesses and entrepreneurs who wish to learn the art of digital marketing for long-term company expansion.
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Pan, Guangqin. "A Study on Narrative Art of Raise the Red Lantern". International Journal of Education and Humanities 4, n.º 1 (17 de agosto de 2022): 72–75. http://dx.doi.org/10.54097/ijeh.v4i1.1319.
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In the history of modern and contemporary Chinese literature, Su Tong, a leading representative of avant-garde writers, is good at using creatively narrative skills to develop his stories. Raise the Red Lantern is one of his famous masterpieces, which ranks among the top 100 Chinese novels of the 20th century. The story began with a small sedan chair carrying Lotus, a 19-year-old college student, into Chen Family. She was going to be a fourth concubine for Chen Zuoqian, a 50-year-old master of Chen family. The books tells the unfortunate marriage and tragic fate of Lotus under the feudal system in Chen family. This paper aimed to analyze and appreciate narrative art in Raise the Red Lantern from three aspects: narrative contents, narrative language and narrative techniques, which will enrich the interpretation of the novella. Su Tong made use of vivid characterization, delicate environmental description, rich metaphors and symbols as well as intradiegetic narrator to represent the readers the tragedy of women in a feudal family and provoke in-dept thinking of fate of women group.
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Reinhold, Stephan, Pietro Beritelli, Alan Fyall, Hwan-Suk Chris Choi, Christian Laesser y Marion Joppe. "State-of-the-Art Review on Destination Marketing and Destination Management". Tourism and Hospitality 4, n.º 4 (29 de noviembre de 2023): 584–603. http://dx.doi.org/10.3390/tourhosp4040036.
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This article presents a narrative perspective review of the state-of-the-art of destination marketing and management. The past 15 years of developments, stretching from technological advances enabling methodological progress and new consumer behavior to climate, health, and financial crises, require a reassessment of previous academic contributions and current practices. Referring back to the social origins of destinations, this article conceptualizes destinations as a heterogeneous space of flows and proposes future research linked to tourist demand and tourism supply, sustainability and resilience, technological shifts, and institutions. Finally, six broader streams of conversations suggest how to advance the marketing and management of destinations related to a destination ontology grounded in flows, with a focus on processes and action, stewardship and collaboration, resilient destinations, transient and permanent residents, as well as new instrumental technologies and augmented experiences.
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Ye, Beini. "To Fight a Great War with Little-narrative". Communications in Humanities Research 2, n.º 1 (28 de febrero de 2023): 533–39. http://dx.doi.org/10.54254/2753-7064/2/2022611.
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Slaughterhouse Five is a well-known postmodern anti-war novel, and when it comes to postmodern literature, it is inseparable from Lyotard's meta-narrative theory. However, there are few articles nowadays that link the two to study the narrative technique to deepen the meaning of anti-war. This paper analyzes the narrative art of Slaughterhouse Five from the perspective of Lyotard's meta-narrative theory in The Postmodern Condition - A Report on Knowledge. It aims to better analyze the significance of Slaughterhouse Five's narrative art in the context of the anti-war theme. The article summarized the narrative techniques by analyzing the content of selected passages of the novel and analyzed them in the context of meta-narrative theory. Thus, it will discover that the little narrative and unique postmodern narrative features it employs deepen its anti-war theme. This finding will fill the gap between the two connections, not only deepening the anti-war theme of Slaughterhouse Five, but also better presenting Lyotard's meta-narrative theory in a more visual form.
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Salam, Sofyan, Saleh Husain, Tangsi Tangsi y Jamilah Jamilah. "NARRATIVE DECORATIVE MOTIVES ON TORAJA TRADITIONAL CARVING". JURNAL PAKARENA 7, n.º 1 (30 de mayo de 2022): 1. http://dx.doi.org/10.26858/p.v7i1.33007.
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This study aims to explain the format and techniques of non-sacred narrative carving in Toraja. This research is classified as a qualitative research carried out in the field, namely in Tana Toraja and North Toraja. Data sources (1) artifacts in the form of non-decorative motifs of Toraja carving, both found in Toraja and elsewhere; (2) human data sources, namely Toraja sculptors and Toraja community leaders; and (3) documents that are documents containing descriptions, drawings or photographs of non-sacred decorative motifs of Toraja carving. Data collection techniques used were observation, interviews, and documentation. The collected data was analyzed with an interactive analysis model from Miles and Huberman. The results showed that: (1) The format of narrative carving art which is non-sacred in Toraja is (a) the format of a single scene narrative, (b) the panoramic narrative format, (c) the format of the narrative silmultanate. (2) The technique of depicting narrative carving art in Toraja, namely: (a) a realistic depiction technique, (b) the technique of presenting space there are two ways: presenting two-dimensional and three-dimensional space, and (c) the technique of composing elements (composition) which applied is symmetrical composition, asymmetric, rhythm, protrusion of object, and unity.
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Tian, Xijie. "Study on Poetic Narrative in the Chinese Poetry Art Film "Kaili Blues"". Journal of Education, Humanities and Social Sciences 35 (4 de julio de 2024): 747–52. http://dx.doi.org/10.54097/dxfmsr87.
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The evolution of Chinese cinema has witnessed the emergence of innovative narrative forms, exemplified by Bi Gan's "Kaili Blues." Released in 2015, this film captivated audiences with its rich poetic imagery and innovative storytelling techniques. This research explores the poetic narrative employed in "Kaili Blues," aiming to elucidate its artistic significance within the context of contemporary Chinese filmmaking. Through a comprehensive analysis of the film's narrative style, visual expression, and emotional resonance, this study delves into how poetic storytelling transcends traditional narrative conventions, blurring the boundaries between dreams and reality. The examination reveals that "Kaili Blues" utilizes a poetic narrative characterized by the attenuation of dramatic conflicts, the portrayal of objective phenomena in life, and the use of metaphorical spatial constructions. Moreover, the study uncovers a distinct difference in the "epic sense" between Chinese poetic narrative and European and former Soviet poetic cinema, highlighting the film's unique contribution to the global cinematic landscape. Ultimately, this research contributes to a deeper understanding of the aesthetic sensibilities of contemporary Chinese cinema and its broader implications for cinematic storytelling worldwide.
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Hutyrová, Miluše. "10. Utilization of Narrative Approach in Art Therapy in Children with Behavioural Problems". Review of Artistic Education 12, n.º 2 (1 de marzo de 2016): 284–89. http://dx.doi.org/10.1515/rae-2016-0034.
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Abstract The article deals with the possibilities of applying narrative approach in art therapy context and focuses on the situation of problems in social and cultural contexts, the development of alternative stories, and externalization as one of the basic techniques of narrative therapy. Along with looking for dominant, alternative and preferred stories, externalization develops potential for therapeutic and education intervention in individuals of various target groups. The article focuses, in particular, on children exhibiting problematic behaviour and disordered behaviour. The objective is to find the points interconnecting narrative therapy and art therapy in the creative potential and artistic anchorage, which, along with expression, embody a challenge of new opportunities to find new ways, methods and approaches.
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Shen, Zijun, Mingting Zhao y Kamran Zaib. "Unearthing the art of storytelling: A closer look at Sir Arther Canon Doyle’s B24". International Journal of English Language and Literature Studies 13, n.º 2 (8 de marzo de 2024): 173–87. http://dx.doi.org/10.55493/5019.v13i2.5005.
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Narratives play a crucial role in our understanding of the world, identity formation, empathy building and imparting moral lessons. The purpose of the study is to evaluate how Doyle uses Labov's model focusing on the narrative's elements. The intricacy of the story is revealed by the qualitative methodology which highlights Doyle's skill for writing captivating stories with vivid settings and multifaceted characters such as lady Mannering and even minor characters like the innkeeper. This study analyzes the structural and linguistic elements in Doyle’s “B24” using Labov’s sociolinguistic model. The central conflict revolves around the burglar's struggles and lady Mannering’s quest for freedom but the resolution remains uncertain, reflecting the complexities of truth and deception. Doyle uses narrative devices, literary techniques, grammatical elements and precise language to convey a moral lesson about trusting strangers and the importance of caution. These elements contribute to constructing a compelling narrative that captivates readers and heightens suspense. Future research could include a comparative analysis of Doyle’s works from the same era exploring the impact of structural and linguistic differences on reader interpretation, investigating the function of narratives and comparing narrative elements across different adventure stories. Labov’s model could also be applied to analyzing narrative poems and short films. This study is pertinent for people in the field of literature, teachers and authors who aim to improve their understanding of narrative techniques.
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Riis, Johannes. "The Richness of a Narrative Arrest". Projections 15, n.º 3 (1 de diciembre de 2021): 68–87. http://dx.doi.org/10.3167/proj.2021.150304.
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The work of Hollywood director William Wyler offers a rewarding case for studying the narrative purposes of rhythmic variations. Film critics have traditionally viewed Wyler’s scenes in terms of depth of field but by looking for elements that weaken his pace, we can explain his acclaimed work as the result of how performance and picture jointly serve rhythmic purposes. My study distinguishes between two kinds of narrative arrests in Wyler’s films, 1935–1970. The unfocused arrests are critical for Wyler’s art and depend on actors’ techniques for adding emphasis and Wyler’s techniques for creating pictorial diversions. By halting dramatic progression during key scenes, Wyler seemingly expands the characters’ worlds with meanings in the spectator’s eyes. Finally, I show how changing technologies and narrative norms constrained Wyler’s later work.
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Selasi, Dini, Lola Resi Agustiani y Cory Vidiati. "Upaya Mengubah Pendapatan Usaha Mikro Kecil Menengah (UMKM) Melalui Digital Marketing". Jurnal Multidisiplin Madani 2, n.º 3 (30 de marzo de 2022): 1247–58. http://dx.doi.org/10.54259/mudima.v2i3.513.
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Digital marketing has been used in current business activities, including micro, small and medium enterprises (MSMEs). Digital marketing is a transition from conventional marketing to a digital system, this is because consumers are used to looking for needs and shopping online. The research method used is descriptive qualitative with a narrative approach, using primary and secondary data sources, data collection techniques using observation, interviews and documentation with analytical techniques using SWOT analysis. The results of this study show that the community MSMEs in the village have developed well and have been proven to be able to increase the income of the community; The advantages of digital marketing in developing MSMEs are facilitating marketing, saving marketing costs, not recognizing space and time to provide services to consumers, increasing sales as well as maximizing profits.
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Kurniasari, Ismawati y Eka Anisa Sari. "Locomotion Art Studio marketing comunications in maintaining loyality with clients". Symposium of Literature, Culture, and Communication (SYLECTION) 2022 3, n.º 1 (22 de noviembre de 2023): 1184. http://dx.doi.org/10.12928/sylection.v3i1.14348.
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Marketing communication activities are essential for stimulating sales transactions. The emphasis in marketing communication should provide a clear and directed overview of the company's activities in maximizing opportunities across various target markets. Marketing communication is carried out with the purpose of promotion. Marketing agencies promoting services or products compete in applying marketing communication strategies to attract clients and maintain the loyalty of existing customers. This research utilizes marketing communication and customer loyalty theories. The research approach employed is qualitative descriptive, using a case study research method, and data collection techniques involve interviews, observations, literature reviews, and documentation.The findings of this research indicate that Locomotion Art Studio implements a marketing communication mix comprising Advertising, Sales Promotion, Public Relations, Personal Selling, Interactive Marketing, and Word of Mouth, with Word of Mouth being the dominant promotional element. The strong interest between Locomotion and their clients is evident through high rates of repeat purchases. This relationship is driven by a close interdependence, high satisfaction levels, and positive impressions of the services provided by Locomotion, resulting in clients continuously choosing to collaborate with them on an ongoing basis.
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Liang, Jingying. "Research on the Content Characteristics of Narrative MV". Highlights in Art and Design 3, n.º 1 (31 de mayo de 2023): 37–39. http://dx.doi.org/10.54097/hiaad.v3i1.9166.
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MV (Music Video) is an art form that combines music and pictures, while narrative MV is a form of expressing the inner emotions and stories of music in the way of telling stories through pictures. The MV "Stars" tells the story of a supporting teacher and a Tibetan boy. This article analyzes the MV "Stars", expounds the related concepts of MV, analyzes and studies its content, characteristics and narrative methods. Narrative MVs not only need excellent music works and superb shooting techniques, but also need a vivid story, as well as the portrayal of emotions and details. The research on MV not only discovers its artistic value and expressive power, but also meets people's needs for music and visual art and improves the quality of life.
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Nayebpour, Karam. "Narrativity in The Thousand and One Nights". Advances in Language and Literary Studies 8, n.º 4 (31 de agosto de 2017): 85. http://dx.doi.org/10.7575/aiac.alls.v.8n.4p.85.
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Scheherazade’s art of storytelling is the main vehicle for the fictional worldmaking in The Thousand and One Nights. The overall structure of the folktale narrative depends on the tales she recounts to King Shahriyar, and it is through these tales that she finally is able to change his mind. The richness of the narrative qualities, properties, and techniques in The Thousand and One Nights has attracted narrative scholars and narratologists for a long time. Besides applying the frame narrative as a basic narrative technique for storytelling practices, Scheherazade’s tales include many other narrative aspects, including narrativity-affecting features. Narrativity generally refers to the qualities and features that cause a narrative to be accepted or evaluated as a (prototype) narrative. This paper argues that Scheherazade’s first tale for the king Shahryar, “The Tale of the Merchant and the Ifrit,” includes some narrativity-affecting features which have the potential to inspire its narratee’s, Shahryar’s, emotional and cognitive responses, and hence facilitate his transportation into the storyworld. By capturing his interest with her art of storytelling, Scheherazade is able to avert the king’s heinous crime against herself.
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Jones, Brian y Shirley Beresford. "Leeds and the Northern Arts Prize". Journal of Place Management and Development 7, n.º 3 (7 de octubre de 2014): 247–58. http://dx.doi.org/10.1108/jpmd-11-2012-0040.
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Purpose – This paper aims to look at the nature of the relationship between the marketing of the contemporary visual arts, cultural tourism and city and urban regeneration. This exploratory study of the marketing of the contemporary visual arts in Leeds has, as its background narrative, the emergence of BritArt. Design/methodology/approach – The growth of contemporary visual arts provides the context for a case study of the Northern Art Prize, which was first awarded in 2007. Findings – The study found a number of factors for success that can aid urban renewal and city regeneration. Private sector marketing expertise levered into the management of the project was one critical success factor. Another was that private sector funding freed up marketers and artists and allowed risk-taking. Participants highlighted a lack of vision for the contemporary visual arts in the city and region and a strong desire for new collaborative working and new governance structures for the delivery of arts marketing and cultural tourism. Originality/value – The Northern Art Prize offers much for the marketing of contemporary visual arts, cultural tourism, city branding and urban renewal. Investing in and marketing of the arts is argued to serve as a stimulus that can bring a range of benefits for the business and wider community. Marketing, especially arts marketing, can help deliver social, economic and urban regeneration.
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Mills, BA, Emily J., Lauren S. Seifert, PhD y Clare Murray Adams, MFA. "Arts-based reminiscence through visual art and narrative analysis: An intergenerational exploration". American Journal of Recreation Therapy 13, n.º 3 (12 de febrero de 2017): 34. http://dx.doi.org/10.5055/ajrt.2014.0077.
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Objective: To celebrate memory through intergenerational reminiscence that led to the creation of Keepsake Boxes and to the cultivation of lively narratives about them. In Western cultures, adults more than 65 years of age are often subjected to negative and condescending attitudes. Yet they are one of our greatest resources—possessing life experience and wisdom. The current research study sought to oppose ageism and affirm the value of aging adults through reminiscence, expressive art, visual analysis, and narrative analysis. In an intergenerational collaboration, a multimethod and trans-disciplinary approach was used to investigate an arts-based reminiscence activity. With a focus on problem solving, the authors drew upon theory, research, and methods from art, psychology, gerontology, and literary analysis. Dialogic process, narrative analysis, qualitative research techniques, and visual methods were cultivated. All participants took an art class that focused on one of their chosen, significant memories. The researchers used both narrative and visual methods to respond to participants’ artwork and narrative explanations. This project provides an example of the use of multiple methodologies within a trans-disciplinary framework to help engage adults across generations in reminiscence and reflection. It reasserts a positive role of art activities in elder life and of intergenerational collaboration in arts-based research.
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Takdir, Mohammad, Maksum Maksum y Sinawar Sinawar. "The Economic Potential of Wood Carving Art and Its Marketing Strategy in Sumenep". Mudra Jurnal Seni Budaya 38, n.º 2 (9 de marzo de 2023): 188–98. http://dx.doi.org/10.31091/mudra.v38i2.2142.
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This study aims to reveal three main issues that are the focus of this research, namely (1) how is the potential of wood carving art in Karduluk village as an artistic and cultural heritage of the Sumenep Madura community, (2) how is the promotion strategy of wood carving by craftsmen, and (3) what is the role of the government area in promoting the wood carving art of Karduluk village as the center of the craft industry in Madura. This study uses qualitative research to explore the promotion strategy of Karduluk village carving as a cultural heritage of the Madurese community. Data collection techniques in the field use three techniques, namely observation, interviews, and documentation. Meanwhile, the analytical method used is deep analysis to process empirical data in the field. In conducting data analysis, the researcher carried out several stages: data reduction, presenting empirical material, and verifying. There are three main findings in this research. First, is the potential of the wood carving art in Karduluk village, namely the economic potential, the potential for carving tourism development, and the potential interest of foreign consumers. Second, promotion strategies for wood carving art are done by participating in art exhibitions, personal selling, online promotion, increasing the variety of wood carving art models, maintaining product quality standards, and mentally competing. Third, the role of the government in promoting the wood carving art of Karduluk village, namely holding an exhibition of wood carving art products, establishing Karduluk village as a carving village, providing marketing capital assistance, assisting in partnership, and facilitating business licensing.
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Mateos Genis, Martha Erika, Luis Daniel Herrera Romero y Uriel Hidalgo Lerma. "Animation Narrative in Vertical Format". Glimpse 22, n.º 1 (2021): 13–17. http://dx.doi.org/10.5840/glimpse20212213.
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Animation, defined as a process utilized to suggest motion to image or drawings, has evolved towards different techniques and styles offered by the industry. Its esthetic nature meets a progressive technologization of art and creativity, and therewith it responds to esthetics enrichment not only in animated object, but also in its creation process. The possibility to have an expanded form in techniques and formats has therefore prompted it to explore and to enrich various elements of its visual narrative. One of the most prominent elements has been the application of vertical format, while also acknowledging the consumption of digital content in smartphones. MOJITO LAB of ARPA/BUAP has focused on this technique as a line of research for 2D animation. This article herein presents some areas with considerable interest in the impact of vertical format in animation as follows: 1) The antecedents of vertical format in both still and moving image; 2) the relation between vertical format and digital media generated by smartphones; 3) observations based on the image analysis of 2D animation utilizing vertical format which provides esthetic qualities to visual narrative language of 2D animation.
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Setyowati, Lucia Ratnaningdyah, GR Lono Lastoro Simatupang y Budi Irawanto. "Narrative and Cinematic Aspects in Commercial and Art Films as Directors’ Artistic Treatments: a Comparative Study". Journal of Urban Society's Arts 8, n.º 2 (3 de junio de 2022): 87–97. http://dx.doi.org/10.24821/jousa.v8i2.5745.
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Data shows that award-winning films are not always the best-selling films and vice versa. Therefore, it is interesting to investigate whether the director employs different art techniques for commercial and art films. This qualitative textual study examines the artistic treatments of both films and compares the narrative aspects of the story and the cinematic elements related to the film presentation techniques. The narrative aspects include (a) plot, (b) premise, (c) characters, and (d) conflict. The cinematic elements include (a) cinematography, (b) editing, (c) sound, and (d) setting. The results show that the director applies different art techniques for different films. For films orientated to commercial movie theaters, the narrative is more complex but presented in a cinematic that is easier for the audience to understand. For films in festivals, the narrative is more simple, but the cinematic aspect are more complex. These findings support the results of the data control, a combination of the best- selling and award-winning films, which shows that the film has a rather complex narrative and visualizations but is relatively easy to understand. Aspek Naratif dan Sinematik dalam Film Komersial dan Film Seni Sebagai Olah Artistik Sutradara Film. Data menunjukkan bahwa film yang meraih banyak penghargaan di festival bukanlah film yang laris di bioskop serta sebaliknya. Fenomena ini menarik untuk diteliti dengan mengkaji apakah sutradara menerapkan perlakuan artistik yang berbeda antara film yang ditujukan untuk ditayangkan di bioskop dan film yang dikirim ke festival. Penelitian tekstual ini mengkaji pengolahan artistik yang dilihat dari dua aspek yaitu aspek naratif yang berkaitan dengan cerita serta aspek sinematik yang berkaitan dengan teknik penyajian film. Hasil yang didapatkan memperlihatkan bahwa sutradara mengolah artistiknya secara berbeda pada kedua ranah tersebut. Di ranah bioskop naratifnya lebih kompleks namun disajikan dalam sinematik yang lebih mudah dipahami penonton, sementara di ranah festival, naratifnya lebih sederhana tetapi olahan sinematiknya lebih kompleks. Hasil ini dipertegas dengan hasil kontrol data di ranah gabungan yang memberikan naratif yang agak kompleks melalui sajian yang agak kompleks namun juga relatif mudah dipahami.
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Chacon, Enrique y Luis Chiva. "The art of bowel surgery in gynecologic cancer". International Journal of Gynecologic Cancer 34, n.º 3 (marzo de 2024): 421–25. http://dx.doi.org/10.1136/ijgc-2023-004595.
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The field of gynecologic oncology has witnessed a profound transformation in the practice of bowel resection over the years. This evolution, driven by innovative techniques and expanded surgical skills, has redefined the role of the surgeon. This review article delves into the historical journey of bowel surgery, its contemporary importance in cytoreductive procedures for gynecologic cancers, and the general principles of digestive surgery. From pioneering surgeons such as Lane, Broca, and Billroth to the introduction of mechanical staplers, this narrative unfolds the remarkable advances in the field. It highlights the critical need for meticulous training, anatomic mastery, aseptic measures, vascular support, tension-free anastomoses, and precise surgical techniques. These principles underpin the success of bowel resection and anastomosis in the complex landscape of gynecologic oncology.
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Chew, Evelyn C. y Alex Mitchell. "Bringing Art to Life: Examining Poetic Gameplay Devices in Interactive Life Stories". Games and Culture 15, n.º 8 (3 de junio de 2019): 874–901. http://dx.doi.org/10.1177/1555412019853372.
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A life story’s ability to evoke the emotion experienced by a protagonist is crucial to its success. Authors of interactive life stories sometimes strategically alter the interactive feedback loop to help convey this subjective experience. Using Mitchell’s conception of defamiliarizing poetic gameplay, this study identifies poetic gameplay devices, which creatively alter the feedback loop for emotional narrative impact. The article suggests extending the term “poetic gameplay” beyond interactive devices whose primary goal is critical appreciation of aesthetic form, to techniques directed at deepening a player’s narrative involvement, via alterations to interactivity designed to evoke emotions that mirror a protagonist’s experience. Close readings of 19 interactive life stories identified 13 devices, which fall into two categories: alterations to manipulation rules (involving local agency) and alterations to goal rules (involving higher level agency). The findings reveal some of the expressive possibilities of interactivity in digital narrative.
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Aisyah, Siti y Nur Alim. "Marketing Management in Order to Maintain Public Trust in Islamic Boarding Schools : A Narrative Study at Minhajut Thullab Islamic Boarding School (Manajemen Pemasaran dalam Rangka Menjaga Kepercayaan Masyarakat terhadap Pondok Pesantren : Studi Naratif di Pondok Pesantren Minhajut Thullab)". Shautut Tarbiyah 28, n.º 2 (25 de octubre de 2022): 139. http://dx.doi.org/10.31332/str.v28i2.3951.
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This article aims to analyze the marketing management practices of educational institutions at the Minhajut Thullab Islamic Boarding School, Andoolo Village, with 2 (two) main highlights, namely: 1) Islamic boarding school marketing management, and; 2) Islamic boarding school marketing strategy. This study uses a qualitative approach, with a narrative approach. Data collection techniques were carried out through interviews, observation and documentation. Data analysis through the process of data reduction, data presentation and drawing conclusions or data verification as well as data validity techniques through data triangulation (techniques, sources and time), extension of observations, and conducting Memberchecks. The results showed that: 1) Marketing management of educational institutions at Minhajut Thullab Islamic boarding school through the process of planning, organizing, directing and implementing processes, and monitoring processes 2) Strategies in marketing educational institutions at Minhajut Thullab Islamic boarding schools through visual media (brochures and billboards) , social media (Facebook, Instagram and Youtube) and through media lectures conducted by caregivers of Islamic boarding schools. This research suggests the need for Islamic boarding schools to design independent and digital-based marketing systems in accordance with the spirit of industry 4.0.Keywords: Marketing Management and Educational Institutions
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Andergassen, Lisa. "Digging Up the Narrative: Forensic Practices between Objectivity and Interpretation". Membrana Journal of Photography, Vol. 1, no. 1 (2016): 48–51. http://dx.doi.org/10.47659/m1.048.art.
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Photography traditionally generates a truth-claim, while at the same time undermining it by holding the potential of being altered or staged. Since the rise of digital techniques, we are facing different (and easier) ways to manipulate pictures, leading to the notion of the digital photograph as generally mutable and therefore not trustworthy. But as there have been more and easier ways to “manipulate” photographs, so has there been an increase in the ways to detect them. Which today puts digital forensics in the position of re-establishing “reality” as a referential point by tracing every step of the process of alteration, turning the dubitative image into one that is doubt-free once its metadata has been analysed. But is this the whole story? By addressing digital forensic practices that have been used within the investigation of the Abu Ghraib torture scandal, I am showing that the hidden narrative of photographic production can be dug up by using forensic methods, but not without creating a new narrative.
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Li Xiaojun. "From Literature to Image: Study on the Literariness of Painting Creation of Books and Periodicals". European Journal for Philosophy of Religion 13, n.º 1 (2 de marzo de 2021): 200–220. http://dx.doi.org/10.24204/ejpr.2021.3858.
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As two different art categories, literature and painting use temporal words and spatial images respectively to convey information and narrative. In addition to the pursuit of visual decoration, the paintings in books and periodicals in the period of the Republic of China were widely and profoundly influenced by the literature of the same period from the aspects of the style of expression, the theme of content and the creative techniques, thus breaking through the limitations of their own media and achieving narrative effects like literary. The reflection of literary thoughts and trends in theme, the translation of classical novels in content and the use of literary techniques such as metaphor, synaesthesia and “Bixing” in the expression techniques that further highlighted the functional value, aesthetic value, and historical value of the images. In the visual information age, only by maintaining the characteristics of their own media and absorbing the narrative advantages of other artistic media, can images break through the limitation of plane static space and achieve a narrative effect with more artistic appeal and ideological and cultural depth.
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Li Xiaojun. "From Literature to Image: Study on the Literariness of Painting Creation of Books and Periodicals". European Journal for Philosophy of Religion 13, n.º 1 (2 de marzo de 2021): 200–220. http://dx.doi.org/10.24204/ejpr.2021.3696.
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As two different art categories, literature and painting use temporal words and spatial images respectively to convey information and narrative. In addition to the pursuit of visual decoration, the paintings in books and periodicals in the period of the Republic of China were widely and profoundly influenced by the literature of the same period from the aspects of the style of expression, the theme of content and the creative techniques, thus breaking through the limitations of their own media and achieving narrative effects like literary. The reflection of literary thoughts and trends in theme, the translation of classical novels in content and the use of literary techniques such as metaphor, synaesthesia and “Bixing” in the expression techniques that further highlighted the functional value, aesthetic value, and historical value of the images. In the visual information age, only by maintaining the characteristics of their own media and absorbing the narrative advantages of other artistic media, can images break through the limitation of plane static space and achieve a narrative effect with more artistic appeal and ideological and cultural depth.
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Folkvord, Frans y Roel C. J. Hermans. "Food Marketing in an Obesogenic Environment: a Narrative Overview of the Potential of Healthy Food Promotion to Children and Adults". Current Addiction Reports 7, n.º 4 (10 de octubre de 2020): 431–36. http://dx.doi.org/10.1007/s40429-020-00338-4.
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Abstract Purpose of Review There is abundant evidence that food marketing influences children’s and adults’ food preferences and consumption. As such, exposure to unhealthy food marketing is a widely acknowledged risk factor contributing to the development of overweight and obesity. Less is known about the effects of healthy food promotion on people’s dietary behavior. This narrative review describes research from the past 5 years focused on the effects of healthy food marketing on children’s and adults’ food preferences and dietary intake. Our aim is to gain insight into the potential effects and mechanistic underpinnings of healthy food promotion, thereby building on existing knowledge on underlying mechanisms of the effectiveness of unhealthy food marketing. Recent Findings Only a small number of studies directly examined the effects of healthy food promotion on children’s and adults’ dietary behavior. Most studies targeted children’s fruit and/or vegetable intake and used a variety of marketing techniques, ranging from television adverts to social media influencer marketing. Six out of ten studies found a positive effect of healthy food promotion, indicating that healthy food marketing has the potential to influence dietary behavior. Summary Food marketing is highly effective in stimulating and reinforcing food consumption, in particular for energy-dense foods. Further investigation and experimentation into the efficiency and effectiveness of healthy food promotion are needed to determine how marketing techniques could be used to improve dietary behavior. The healthy food promotion model provides a framework for future research in this area.
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Vincze, Terez. "Showing the Complexity of the Simple – The Art-puzzle of Hong Sang-soo". Panoptikum, n.º 22 (17 de diciembre de 2019): 173–88. http://dx.doi.org/10.26881/pan.2019.22.07.
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Renowned South Korean film director, Hong Sang-soo, has shown deep interest in complex (or some might say: confusing) storytelling throughout his entire career. Since modernist art cinema has an affinity with unconventional narrative structures, it is not surprising that an auteur like Hong is attracted to complexity. What is interesting here is that Hong’s (often black and white) films are a kind of analogue answer to the challenges of digital culture, a modernist art cinema version of puzzle films and database narratives. The article analyses the very Hongian strategy of producing auteurist puzzle films by creating confusion on a perceptive and narrative level.
Firstly, the article summarises how Hong’s unique film making practice not only provides significant (economic, artistic) independence and freedom to the author, but at the same time proves to be a structure that delivers high complexity at a low production cost. Secondly, the article analyses the puzzling techniques used by Hong that work on a perceptual level, and often turn his films into high level memory tests; and how these structures play a part in the “perceptual reeducation” of viewers while also serving as commentaries on cinematic representation. And finally, the article concludes with an analysis of the narrative techniques used by Hong to tell extremely simple stories about the eternal topic of “men want women” in a complex, confusing and compelling way.
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Javadi, Niloofar, Nadera N. Bismee, Mohammed Tiseer Abbas, Isabel G. Scalia, Milagros Pereyra, Nima Baba Ali, Sogol Attaripour Esfahani et al. "Left Atrial Strain: State of the Art and Clinical Implications". Journal of Personalized Medicine 14, n.º 11 (5 de noviembre de 2024): 1093. http://dx.doi.org/10.3390/jpm14111093.
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The assessment of left atrial strain (LAS) has emerged as an essential component in the evaluation of cardiac function, especially in pathologies such as heart failure and atrial fibrillation. This narrative review aims to outline the available methods for assessing LAS with a major emphasis on speckle-tracking echocardiography techniques. Other imaging modalities, including cardiac magnetic resonance and cardiac computed tomography, also provide important information on LA dynamics but have disadvantages with respect to cost and availability. The current narrative review underlines basic concepts such as the accurate assessment of LAS and discusses the clinical relevance of LAS by pointing out its significant diagnostic and prognostic role in several cardiovascular conditions. The aim of this article is to discuss the current integration of LAS into clinical practice with a view to further improving patient management and treatment strategies.
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Hu, Wenjie. "A STUDY OF THE UNIQUE NARRATIVE STRATEGIES IN NEW IMMIGRANT WRITERS IN NORTH AMERICA——A CASE STUDY ON GOLDEN HILL". International Journal of Education Humanities and Social Science 06, n.º 02 (2023): 66–72. http://dx.doi.org/10.54922/ijehss.2023.0500.
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New immigrant writers in North America have shown their unique artistic charm in both the expression of themes and the use of narrative strategies. Starting from the unique narrative strategy of new immigrant writers in North America, this study takes Zhang Ling’s novel, Golden Hill, as an example, and explores the unique charm of narrative techniques from three aspects: narrative perspective, narrative clues, and narrative imagery. The transformation of multiple narrative perspectives in Zhang Ling’s novels further expands the narrative perspective, skillfully blending the span of time and space; The double-line narrative structure of time and space clarifies the narrative threads, expands the capacity of the novel, and contains the author’s understanding of the world, life and art. The rich narrative imagery embodies the spirit of the work, and the narrative function can also loosen the context of the text and run through the narrative structure. Through the analysis of the narrative strategy of Golden Hill, the aesthetic characteristics of narrative strategy of North American newcomer literature are further displayed.
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Antonov, Dmitriy I. "“NARRATIVE GEOMETRY”. ON THE METHOD FOR SUMMING ANGLES IN RUSSIAN ICONOGRAPHY". RSUH/RGGU Bulletin. "Literary Theory. Linguistics. Cultural Studies" Series, n.º 4 (2021): 76–96. http://dx.doi.org/10.28995/2686-7249-2021-4-76-96.
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The article deals with the techniques of the moveable spectator position and summing up angles in Russian iconography. Those visual techniques, described by a number of researchers, pertain to the ‘basic grammar’ of post-iconoclastic Byzantine and medieval Russian art. Firstly, the sliding spectator position and the summation of the angles made it possible to show the depicted object simultaneously from several points of view – the icon-painter represented the visual figure in several mutually exclusive (with a fixed observer position) angles. The technique was used in Russian iconography primarily to demonstrate significant objects. Thus, in the space of the composition the creator of the image conveyed all the necessary information about the depicted object, saturating the picture with various semantic nuances and creating ‘micro-stories’. Less often the same technique could also be used to demonstrate peripheral objects. Secondly, the summation technique solved another task, demonstrating the dynamics of the character’s movement. In that case, it is not the painter who ‘moves’ (mentally examining the object from different positions), rather the hero of the visual story. Fixing different moments of time, the icon-painter transforms the depicted figure so that the character’s body freezes in an unnatural position. The position of the body conveys information about the direction of the movements of the hero depicted. The paper considers both typical and specific examples of the use of those techniques in medieval Russian art.
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Афанасьев, Олег, Oleg Afanasev, Александра Афанасьева y Aleksandra Afanaseva. "DESTINATION STORITELLING AS MODERN TOURISM TECHNOLOGY". Service & Tourism: Current Challenges 11, n.º 3 (4 de septiembre de 2017): 7–24. http://dx.doi.org/10.22412/1995-0411-2017-11-3-7-24.
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The article is devoted to the storytelling as a relatively new marketing technology for tourist destinations. Tourism storytelling is defined as an integrated marketing technology for promoting tourism destinations through narrative information: legends, myths, fables, urban stories and tales. Tourism narrative become a self-contained attractor, supplementing or even replacing traditional objects of tourist interest. It can be realized through a variety tourist consumption
tools. The most important among them are material products (souvenirs, travel guides, etc.), figurative-symbolic objects (street art, iconographic documents, multimedia formats), verbal means, online resources, etc. The authors offer the concept of a “storytelling destination” as an attractive object for tourists, in the marketing promotion of which the technology of storytelling prevails. The article defines the city storytelling tourism place and describes the phenomenon of post-travel storytelling.
The authors also accomplish a detailed review of foreign publications on the problems of storytelling and its role in the tourist destinations development, consider some cases of the world’s and Russian storytelling destinations and separate mechanisms for their operating (cases of Kaliningrad, Borovsk, St. Petersburg, etc.).
The article characterizes the tourism storytelling as a marketing technology, its and some tools. It is determined that finding out or creating legends and their using in the marketing tourism places is one of the most common technologies of tourism storytelling. The authors present the classification of technologies of storytelling and legend in active tourism.
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Fayssoil, Abdallah, Nicolas Mansencal, Lee S. Nguyen, David Orlikowski, Hélène Prigent, Jean Bergounioux, Djillali Annane y Frédéric Lofaso. "Diaphragm Ultrasound in Cardiac Surgery: State of the Art". Medicines 9, n.º 1 (11 de enero de 2022): 5. http://dx.doi.org/10.3390/medicines9010005.
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In cardiac surgery, patients are at risk of phrenic nerve injury, which leads to diaphragm dysfunction and acute respiratory failure. Diaphragm dysfunction (DD) is relatively frequent in cardiac surgery and particularly affects patients after coronary artery bypass graft. The onset of DD affects patients’ prognosis in term of weaning from mechanical ventilation and hospital length of stay. The authors present a narrative review about diaphragm physiology, techniques used to assess diaphragm function, and the clinical application of diaphragm ultrasound in patients undergoing cardiac surgery.
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Vanel, Zon, Lina Sinatra Wijaya, George Nicholas Huwae y Gracelia Audriana Dewi. "Integrated Marketing Communication Solo Art Market Untuk Membangun Brand Awareness". WACANA: Jurnal Ilmiah Ilmu Komunikasi 23, n.º 1 (25 de junio de 2024): 91–107. http://dx.doi.org/10.32509/wacana.v23i1.3533.
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The study aims to find the most effective Integrated Marketing Communication strategy for increasing brand recognition in the Solo Art Market. This study focuses on understanding target audiences' requirements and preferences and the most successful channels and techniques for reaching them. It also investigates the function of storytelling and emotional appeal in developing brand recognition for solo artists. This research is qualitative applied research, which tries to address issues such that the research results may be utilized to benefit individuals or organizations as well as for industrial goals, and it focuses on items whose outcomes can be applied to present and future situations. According to the study's findings, the Solo Art Market's Integrated Marketing Communication approach is a solid platform for raising brand recognition in the community. Due to the absence of instruments employed by Solo Art Market to reach a larger market, Solo Art Market's brand awareness is limited to brand recognition. Brand awareness is the amount of brand awareness that requires help, such as a brand list, image list, or brand stamp. Due to brand recognition, consumers need assistance with the items on sale; yet, Solo Art Market's ingenuity in developing appealing messaging can increase public brand awareness of the market's presence.
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حسن طالب جنزي. "narrative functions in Renaissance paintings". Funon Al-Basrah Journal, n.º 22 (20 de marzo de 2022): 246–62. http://dx.doi.org/10.59767/bfj.5300.1977.
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The research dealt with (narrative functions in Renaissance paintings) and it contained four chapters. The first chapter included the methodological framework for the research, which was represented by the research problem and its goal (revealing the functions and techniques of narration in Renaissance Paintings). The limits of the research were limited to studying the functions of narration in paintings. The Renaissance period (1425-1563), which the researcher chose from books and the Internet and was analyzed according to the descriptive method. As for the second chapter, the theoretical framework and previous studies, which included two topics, the first topic: Narrative styles, techniques and functions. As for the second topic, it dealt with: visual narration, applications in Renaissance paintings. The third chapter included the research procedures that included the research community, its sample, its methodology, and the analysis of the sample of (5) works of art. While the fourth chapter includes the results of the research and conclusions, among the findings of the researcher the following:
▪ The functions of narration depend on the interrelationships towards the current context between the diagnostic forms that serve to convey the meaning and idea of the narration, which depends on the grouping and the linking relationships between the formal visual units and the organizations taking place and not on the structure of the narration.
▪ There are main functions of narration that work to build a visual narration mechanism, which are :
- The communicative function, the communicative function, the ideological function, the expressive function, and the reference function, and there are techniques affiliated with these functions can establish and build visual narratives in drawing, which are the retrieval technique and the time and space technique .
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Wei, Yiling y Haidong Zhao. "Marketing Strategy of Commercial Micro-Movie Advertising: A Case Study of Laodu". Advances in Economics, Management and Political Sciences 23, n.º 1 (13 de septiembre de 2023): 302–7. http://dx.doi.org/10.54254/2754-1169/23/20230392.
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With the development of new media and the change in consumer taste, consumers' interest in traditional advertising has decreased. The form of advertising has undergone tremendous changes. This paper highlights the importance of Micro-Movie in contemporary advertising and marketing and presents a case study of the marketing strategy used in LaoDu. Combining cinematic techniques and advertising campaigns, micro-movie advertising provides a condensed but powerful storytelling experience that can evoke emotional resonance and build brand image. However, only some companies can succeed with micro-movie advertising, as it requires balancing commercial objectives with artistic and educational values. The analysis of LaoDu demonstrates the effectiveness of its placement channel selection, narrative strategy, emotional marketing, senior marketing, and word-of-mouth marketing, offering inspiration and guidance for other brands' marketing efforts.
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Narhuda H. Unga. "Analysis Of Observable And Emerging Marketing Initiatives Among Street Food Vendors". Journal of Namibian Studies : History Politics Culture 32 (3 de noviembre de 2022): 303–22. http://dx.doi.org/10.59670/jns.v32i.3170.
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This study aims to thoroughly evaluate a diverse range of observable marketing strategies employed by street food vendors, encompassing techniques for product promotion, persuasion strategies, and engagement with customers within the realm of street food vending. By conducting an exhaustive assessment of these initiatives, the research strives to provide valuable insights into effective marketing methods capable of augmenting the sustainability of street food vendors. Furthermore, the study seeks to contribute to a broader comprehension of informal food economies by identifying both successful practices and challenges encountered within this context of marketing initiatives. Employing a combination of qualitative research methodology of in-depth interviews with street food patrons and vendors themselves, the investigation aims to delve into the underlying motives and impacts of these marketing strategies. Adopting an exploratory research approach, the study employs narrative data collected from actively engaged participants via in-depth interviews based on the observable marketing initiatives among street food vendors. Through the application of coding and thematic analysis techniques, the study uncovers the underlying trends and patterns within vendors' marketing endeavors. The research sample encompasses 10 street food customers and 10 street food vendors, meticulously chosen to offer a well-rounded representation of both perspectives.
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KOZLOV, EVGENY V. "SCREEN ATTRACTIONS: BETWEEN VISUAL AND NARRATIVE". ART AND SCIENCE OF TELEVISION 17, n.º 1 (2021): 11–28. http://dx.doi.org/10.30628/1994-9529-2021-17.1-11-28.
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Based on a number of provisions of aesthetics and film semiotics, the article interprets the structural features of the attractions of screen civilization and analyzes their varieties in the context of serial art products that reveal their structural and receptive specifics. The attraction has its deep reflection in the mental structure. The attraction appears as an external manifestation of the phantasm. The attraction, like phantasm, resonates on the basis of the difference of several episodes with which it is connected by the relation of causality. Art “produces the phantasm theatrically” (according to G. Deleuze), bringing the quasi-event from the depths of the psychic to the surface, into the symbolic space of artistic fiction. Phantasm is an internal resonance of the two series, while an attraction appears as an external manifestation and effect of the difference between the causal series (visual/narrative; rational/emotional; singular/universal, fictional/real, presence/absence). Based on the disjunctive synthesis of these series, an attraction occurs in films and comic books on foot of the ultimate (limiting the space for fiction) and the transcendent, going beyond the screen limitations, canceling the conventional barriers for fiction. A locomotive rushing into the auditorium from the cinema screen is an example of an attraction that is considered in the screen civilization as an attractive and sensational element of an artistic program. Such a cinema attraction is addressed almost exclusively to the eye, and for its success the resonance is important, which is provided by the predominance of the visual over the narrative. The juxtaposition, going back to André Gaudreault’s semiotics, between a cinematic attraction (in which the visual component is almost unchallenged) and НАУКА ТЕЛЕВИДЕНИЯ № 17.1, 2021 14 THE ART AND SCIENCE OF TELEVISION that of films (filmique), in which the narrative might have a chance for revenge, reveals an interesting response in the culture of the modern series. A film attraction appears as a result of the constructive interaction of visual perceptions and creative interpretations of the plot, shaped by the recipients themselves. It is assumed that a cliffhanger, which is often used in the series, can be such an attraction. In the modern storytelling, the art of creating and maintaining intrigue is endowed with fundamental importance. The attraction of the series is aimed at the continuation, at the teaser of the next episode, which should look as attractive as possible and seem to be an artistic product absolutely mandatory for consumption. The techniques and practices developed for these purposes become systematically updated in the media space, which nowadays is literally “infected with cliffhangers”.