Literatura académica sobre el tema "Narrative techniques in art marketing"
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Artículos de revistas sobre el tema "Narrative techniques in art marketing"
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Nosi, Costanza, Alberto Mattiacci y Fabiola Sfodera. "Online wine ecosystem: the digital narrative of Sangiovese". British Food Journal 121, n.º 11 (24 de octubre de 2019): 2683–95. http://dx.doi.org/10.1108/bfj-05-2019-0379.
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Purpose The purpose of this paper is to investigate how grape varieties are narrated online by non-winery-owned sources in four countries: Australia, Canada the UK and the USA. This study focuses on Sangiovese, the most important varietal of Italy. Design/methodology/approach Texts collected on the Internet underwent a software-assisted semantic clustering procedure based on text-mining techniques. Identified clusters were then qualitatively analyzed by content. Findings The digital narrative on Sangiovese is mainly technical and conveyed by adopting a professional slant that is suitable for knowledgeable consumers but less effective for common and unexperienced wine drinkers. Online information is concentrated in few websites that act as information gatekeepers. Research limitations/implications The study contributes to the wine-related managerial literature on grape varieties, which are considered one of the most powerful factors in addressing consumer wine choice. Additionally, the investigation sheds light on the online wine ecosystem, by providing insights on how information is provided and the contents that are conveyed on the Internet. The findings of this study may be useful for Italian operators willing to promote Sangiovese-based wines in foreign markets. Originality/value Though explorative in nature, this study represents one of the first attempts to investigate the online narrative of grape varieties by presenting a marketing perspective and examining the characteristics of non-winery-owned online information which may shape wine consumers’ behavior.
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El-Nasr, Magy Seif. "Interaction, narrative, and drama". Interaction Studies 8, n.º 2 (19 de junio de 2007): 209–40. http://dx.doi.org/10.1075/is.8.2.03eln.
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Interactive narratives have been used in a variety of applications, including video games, educational games, and training simulations. Maintaining engagement within such environments is an important problem, because it affects entertainment, motivation, and presence. Performance arts theorists have discussed and formalized many techniques that increase engagement and enhance dramatic content of art productions. While constructing a narrative manually, using these techniques, is acceptable for linear media, using this approach for interactive environments results in inflexible experiences due to the unpredictability of users’ actions. Few researchers attempted to develop adaptive interactive narrative experiences. However, developing a quality interactive experience is largely an art process, and many of these adaptive techniques do not encode artistic principles. This paper presents a new interactive narrative architecture designed using a set of dramatic techniques that have been formulated based on several years of training in film and theatre.
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Veshnev, Vasily P. y Dmitry G. Tkach. "Principles and methods of creating subject compositions of modern street art". Vestnik slavianskikh kul’tur [Bulletin of Slavic Cultures] 62 (2021): 357–71. http://dx.doi.org/10.37816/2073-9567-2021-62-357-371.
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The paper traces the evolution of compositional solutions and figurative content of narrative street art from its inception to the present and identifies the most common constituent elements of narrative street art compositions. They include: narrative photo images, narrative digital art, narrative unique and printed author's graphics, narrative scenes and elements from the works of classical, national art and mass culture. The author considers the relationship between the evolution of technical means in the arsenal of street art artists and creative techniques and methods performed in figurative street art compositions. The narrative component was present already at the stage of graffiti and early street art, then gradually evolved towards greater significance and diversity of compositional solutions, reaching its heyday in modern public art. The study discusses characteristic creative techniques of iconic figures in contemporary street art and their role in the process of evolution of narrative street art compositions. Among them are Seen, K. Haring, J. M. Basquiat, Banksy, Ma Claim, Shepard Fairey, as well as the Russian cult street-art artist Pavel Pukhov, who gained international fame during his lifetime. The authors determined main methods of creating narrative compositions in contemporary street art; the most commonly used ones are the literal reproduction of narrative source material, the multiplication of primary sources, their mixing, superimposition and collage. The paper outlines the main principles of successful narrative street art compositions, including the relevance of the narrative, communication and contextual aspects, poster art, ensuring a quick perception by using an artistic language accessible to the mass audience, the use of easily recognizable allusions and archetypical images.
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ANKYIAH, FRANCIS. "Mobile Marketing in the Art Industry". Journal of Social Media Marketing 2, n.º 2 (27 de diciembre de 2023): 20–34. http://dx.doi.org/10.33422/jsmm.v2i2.1124.
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The rising prevalence of mobile devices has transformed consumer behaviors and created new opportunities for audience engagement through mobile marketing in the art world. However, there has been limited research on implementing effective mobile strategies for art professionals. This study aimed to systematically review mobile techniques over the past five years based on academic literature and industry reports. It analyzed key mobile marketing campaigns from prominent art institutions focusing on approaches like apps, augmented reality, and location-based services. The literature revealed several important findings about mobile marketing effectiveness. According to Pew Research Center data from 2019, 81% of Americans now own smartphones frequently used for internet access, demonstrating widespread mobile access. Studies of apps found those displaying artist portfolios and enabling ticket purchases had high audience engagement. Augmented reality apps providing interactive experiences attracted more first-time museum visitors than non-users. Location services increased nearby gallery foot traffic up to 35% by capitalizing on proximity. Case studies indicate mobile strategies can significantly boost participation when integrated across digital and physical channels through profiles, ticketing, content, and location promotion to spur visits. As a result, mobile technologies may help arts institutions connect with broader demographics in novel ways. However, usability and data privacy must be addressed. The review concluded that mobile techniques are highly impactful for boosting audience involvement, working best as an omni-channel approach across platforms and interactivity. Adopting established mobile marketing best practices is essential for arts professionals and organizations to thrive in today’s digital landscape and engage wider audiences.
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Zhou, Tiancheng. "The Narrative Techniques in Chinese Buddhism Mural The Deer King Jataka". Communications in Humanities Research 2, n.º 1 (28 de febrero de 2023): 598–603. http://dx.doi.org/10.54254/2753-7064/2/2022635.
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This paper researches the art techniques used in a Chinese mural The Deer King Jataka to explore the narrative elements and methods in this work. The paper focuses on clarifying painting techniques of the mural especially through the layout, composition, color, and cultural style. After that, the paper discusses how such techniques influence viewers understandings of the mural, and followed by the explanation of the content. By clarifying and then comparing the techniques to their practices in the work, it is easier for readers to understand the methods, and link the information mentioned to the work when appreciating. The paper not only shows the basic Buddhism ideas of art and culture, but also includes my own conceptions of art to further investigate the thesis. 1
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Hessah Ahmad ALDossary, Hessah Ahmad ALDossary. "The structure of narrative discourse in the novel: Saq al-Bamboo". journal of king abdulaziz university arts and humanities 26, n.º 3 (9 de marzo de 2018): 215–39. http://dx.doi.org/10.4197/art.26-3.9.
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Saq al-Bamboo, a novel written by Saud al-San’ousi, is considered a highly artistic work representing literature of the Gulf. It is distinguished by its storytelling techniques and novelty of narrative discourse which make it a suitable work for study. Previous critical studies of the novel focused on its content, especially the theme of social values as seen in the conservative Gulf society which rejects double identity. Thus, this paper will not tackle content and themes; conversely, it will study narrative discourse through analyzing narrative manifestations, storytelling techniques and temporal structure.
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Megehee, Carol M. y Arch G. Woodside. "Creating visual narrative art for decoding stories that consumers and brands tell". Psychology & Marketing 27, n.º 6 (13 de mayo de 2010): 603–22. http://dx.doi.org/10.1002/mar.20347.
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Patsiaouras, Georgios, Anastasia Veneti y William Green. "Marketing, art and voices of dissent". Marketing Theory 18, n.º 1 (14 de agosto de 2017): 75–100. http://dx.doi.org/10.1177/1470593117724609.
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Limited research exists around the interrelationships between protest camps and marketing practices. In this article, we focus on the 2014 Hong Kong protest camps as a context where artistic work was innovatively developed and imaginatively promoted to draw global attention. Collecting and analysing empirical data from the Umbrella Movement, our findings explore the interrelationships between arts marketing technologies and the creativity and artistic expression of the protest camps so as to inform, update and rethink arts marketing theory itself. We discuss how protesters used public space to employ inventive methods of audience engagement, participation and co-creation of artwork, together with media art projects which aimed not only to promote their collective aims but also to educate and inform citizens. While some studies have already examined the function of arts marketing beyond traditional and established artistic institutions, our findings offer novel insights into the promotional techniques of protest art within the occupied space of a social movement. Finally, we suggest avenues for future research around the artwork of social movements that could highlight creative and political aspects of (arts) marketing theory.
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Zade, Monika, Yugeshwari R. Tiwade, Shivani Shahu, Gulshan Bandre y Sanket Surkar. "Marketing Technique in Healthcare Services: A Narrative Review". National Journal of Community Medicine 15, n.º 06 (1 de junio de 2024): 496–502. http://dx.doi.org/10.55489/njcm.150620243671.
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The marketing strategy used in tertiary care hospital medical services uses a variety of tactics to attract, keep, and engage patients. The primary objective is to provide patients with excellent medical care and positive practice. The methods are intended to increase the confidence and trustworthiness while giving them a unique and memorable experience. Digital marketing is one of the most critical marketing strategies for healthcare services. Social media, Search Engine Optimisation (SEO), and other powerful techniques are required to attract new patients and keep them interested in the hospital. Another strategy to encourage current patients to tell their friends about the hospital is to use patient referral programmes and word-of-mouth advertising. Implementing patient-centred services and individualized treatment is another tactical approach.
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Cong, Maoping. "On the Narrative Art of Kafka’s The Metamorphosis". Journal of Education, Teaching and Social Studies 5, n.º 3 (10 de agosto de 2023): p139. http://dx.doi.org/10.22158/jetss.v5n3p139.
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The Metamorphosis is one of the most famous novels written by Franz Kafka. Through depicting such a bizarre and absurd story as the transformation of the main character Gregor into a beetle, the work reveals the reality that people are eventually alienated under the environment of capitalist society and the great pressure of social life. The Metamorphosis is quite distinctive in its narrative technique, and scholars have done a lot of research on it. This paper tries to analyze the novel from the perspective of narratology and reveal the irreplaceable role of the integration of different narrative techniques in the expression of the characters’ hearts and the dystopian theme of the novel.
Tesis sobre el tema "Narrative techniques in art marketing"
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Cleesattel, Michelle. "A Study in Using Sketching Techniques to Develop Cohesive Narrative Art". Digital Archive @ GSU, 2011. http://digitalarchive.gsu.edu/art_design_theses/84.
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This is an arts-based research study on the effects of applying extensive and diverse sketching techniques to the development of a cohesive body of work, which reflects the significant and meaningful events of the artist-researcher’s life. The research techniques employed and studied consist of looking at historical exemplars, sketching, reflecting, critiquing, and revising. The results of the research were then reflected upon and applied to the field of art education in an attempt to discover the benefits for both teaching and learning in kindergarten through 12th grade curriculums.
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McGhee, Lydia M. "The Art of Corporate Social Narrative| Promoting Social Change While Building Markets for Products and Services". Thesis, Gonzaga University, 2013. http://pqdtopen.proquest.com/#viewpdf?dispub=1540897.
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For over four decades, the outdoor clothing company Patagonia has promoted environmentalist ideologies though essays and photographs published in their print media. This strategy offers an eco-friendly narrative that resonates with many brand consumers, but the art of constructing and publicizing a corporate narrative with social purpose (i.e. corporate social narrative) has yet to be explored. In this thesis, Patagonia's corporate social narrative is reviewed in light of Fisher's narrative paradigm theory, the principals of corporate social marketing, social exchange theories, and the idea that visual imagery holds significant power in consumer markets. Major themes in Patagonia's environmental narrative are identified and explored via narrative analysis of promotional material published by the company between the years of 1972-2013, with a focus on product catalogs published after 1991. The narrative research delves into how the themes of journey, calculated risk, minimalist struggle, and a connectedness to nature help Patagonia create a self-proclaimed uncommon culture and explores how this culture is used to promote behavioral change in outdoor enthusiasts who purchase from the company. Lastly, lessons from Patagonia's social narrative are detailed along with recommendations on how corporate social narrative can be used effectively in other consumer markets.
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Gillenwater, Jordan M. "The Living Chain: An Applied Exploration of Mythological Narrative and Traditional Printmaking Techniques". Digital Commons @ East Tennessee State University, 2017. https://dc.etsu.edu/honors/383.
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The Living Chain is a body of work built to apply and analyze mythological narrative and traditional printmaking techniques. The work is a collection of prints telling an original narrative that derives much of its visual and thematic style from the works of the Baroque and Medieval periods, as well as significant influence from the prints of Gustave Doré. The purpose of this paper is to explore the ideas, mythologies, histories, and symbols found in and inspiring the work, in order to better understand the work’s purpose and its technical challenges. Additional focus is given to the historical significance and cultural impact of meaningful, mythological narratives and the differences between modern and historic narratives told through sequential works of art.
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Jones, David John. "The Australian ‘Settler’ Colonial-Collective Problem". Thesis, Griffith University, 2017. http://hdl.handle.net/10072/365954.
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This studio-based project identifies and interrogates the Australian denial of violent national foundation as a ‘settler’ problem, which is framed by the contemporary clinical and social concept of a ‘vicious cycle of anxiety’. The body of work I have produced aims to disrupt the denial of invasion and the erasure of Aboriginal culture through accepted narratives of European settlement of Australia. By aligning collective denial with anxiety, it presents a pathway for remediation through situational exposure; in this case, through works of art. The critical perspective on the invasion and colonisation of Australia is presented in the discursive and nondiscursive modes of communication of the coloniser not to arbitrate or appease but to amplify the content. The structure of the exegesis also draws from Aboriginal narrative methodology and integrates with, and is informed by, the studio production in printmaking using demanding traditional European graphic techniques such as etching and aquatint.Thesis (Professional Doctorate)
Doctor of Visual Arts (DVA)
Queensland College of Art
Arts, Education and Law
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Smith, Jennifer. "Theorizing Digital Narrative: Beginnings, Endings, and Authorship". VCU Scholars Compass, 2012. http://scholarscompass.vcu.edu/etd/316.
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Since its development, critics of electronic literature have touted all that is “new” about the field, commenting on how these works make revolutionary use of non-linear structure, hyperlinks, and user interaction. Scholars of digital narrative have most often focused their critiques within the paradigms of either the text-centric structuralist model of narrativity or post-structuralist models that implicate the text as fundamentally fluid and dependent upon its reader for meaning. But neither of these approaches can account completely for the unique modes in which digital narratives prompt readerly progression, yet still exist as independent creative artifacts marked by purposive design. I argue that, in both practice and theory, we must approach digital-born narratives as belonging to a third, hybrid paradigm. In contrast to standard critical approaches, I interrogate the presumed “newness” of digital narratives to reveal many aspects of these works that hearken to print predecessors and thus confirm classical narratological theories of structure and authorship. Simultaneously, though, I demonstrate that narrative theory must be revised and expanded to account for some of the innovative techniques inherent to digital-born narrative. Across media formats, theories of narrative beginnings, endings, and authorship contribute to understanding of readerly progress and comprehension. My analysis of Leishman’s electronically animated work Deviant: The Possession of Christian Shaw shows how digital narratives extend theories of narrative beginnings, confirming theoretical suitability of existing rules of notice, expectations for mouseover actions, and the role of institutional and authorial antetexts. My close study of Jackson’s hypertext my body: a Wunderkammer likewise informs scholarship on narrative endings, as my body does not provide a neatly linear plot, and thus does not cleanly correspond to theories of endings that revolve around conceptions of instabilities or tensions. Yet I argue that there is still compelling reason to read for narrative closure, and thus narrative coherence, within this and other digital works. Finally, my inquiry into Pullinger and Joseph’s collaboratively written Flight Paths: A Networked Novel firmly justifies the theory of implied authorship in both print and digital environments and confirms the suitability of this construct to a range of texts.
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Telford, N. J. M. "Making stories : an investigation of personal brand narratives in the Scottish craft microenterprise sector". Thesis, University of Stirling, 2014. http://hdl.handle.net/1893/21910.
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This thesis examines the marketing and branding behaviours of a sample of microbusinesses that operate in Scotland’s diverse craft sector by examining brand narratives they create. Context of the sector is first given and demonstrates that this particular topic has received little specific attention in academic literature even though it has been recommended (Fillis 2003a; Fillis 2003b). Such an investigation also offers implications for SME marketing/ entrepreneurship in general, the creative industries in particular and craft brands’ contribution to the overall place branding of Scotland. An empirical methodology is proposed which takes a narrative phenomenological approach, generating narrative texts from depth interviews with creative producers which is subjected to a Grounded Theory approach and narrative analysis in view of craft producer typologies (Fillis 1999; Fillis 2010). The stories of makers are used to generate meaning and outputs to contribute to theory, practice and recommendations for policy. Care is taken to ensure that the testimony of participants is co-created and not entirely the result of the researcher’s interpretation even though this study is interpretive in nature (Rae & Carswell 2000; McAdams 2008; MacLean et al. 2011). Similar to other entrepreneurs or producers in the creative industries, the craft worker in the current era is typified as an individual sole trader who operates in a wider culture, society and economy of increasing complexity and competition (Fraser 2013). This thesis selects those owner/ managers whose businesses rely upon craft practice and are operating in Scotland as its focus, but aims its findings at a wider reach to establish themes for future research to understand how its participants build value into their market offerings by creating personal narratives within larger narratives of craft sector and creative industries discourse. A range of participants from new starts to well-established craft practitioners is featured in the text in order to give depth and breadth to the understanding of current practice in a diverse sector which increasingly interacts with other creative industry sectors (Yair & Schwarz 2011). This thesis posits that creative producers build value through their unique ‘auratic’ persona through their personal brand narrative. This is what differentiates their work and outputs from large corporatized mass-manufacturing systems. The products of individuals’ hand skill may be categorised and classified in many ways – from fine contemporary craft to the vernacular, the utile and that which pays homage to others’ designs. What remains constant, however, is that it emanates from personal identity and the identity of the maker mixing self with story (Leslie 1998). The thesis contributes to the gap in academic marketing literature on microenterprise brand development using the topics of personal narrative, business development, product development, marketing competency/ orientation, and technology use in production and marketing. Additional emergent themes of Microenterprise Social Responsibility, the role of life-work balance of makers parenthood which further ideas of career management in the creative industries are also revealed in the course of this research (see also Summerton 1990; Burroughs 2002; Neilson & Rossiter 2008; McDowell & Christopherson 2009; Banks & Hesmondhalgh 2009). Methodologically, this thesis is hybrid but crucially uses the equipment of story and narrative analysis to offer both insights into practice for the academy and a method that practitioners can use to further marketing development and their brand identity. Through the careful gathering and presentation of various stories – of biography, making and marketing, this thesis presents a current view of craft as created, communicated and exchanged by those working in the field in Scotland today. These case stories act as both informative examples that demonstrate how individual producers create value in their work. The findings are consistent with - but also develop - a maker typology offered by Fillis (1999; 2010) and Burns et al. (2012) thus contributing a methodological and conceptual approach and framework to understand the marketing and branding behaviours of Scottish craft microenterprises (McAuley 1999; Creative and Cultural Skills 2009) but which may also be applied to other types of microenterprise.
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Rudokas, Kastytis. "Architektūra kaip Kauno miesto formavimo strategija". Master's thesis, Lithuanian Academic Libraries Network (LABT), 2013. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2013~D_20130614_152233-13591.
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Baigiamajame magistro darbe plačiau aptariamos kultūros paveldo (dėmesys fokusuojamas į architektūros paveldą) integracijos į šiuolaikinės taip vadinamos tinklaveikos visuomenės ekonominę ir socialinę sistemą. Darbe laikomasi principinio požiūrio, kad šiuolaikinis darbo, laisvalaikio organizavimas ir individų identitetai sąveikauja nuolatinio tapsmo sąlygomis ir yra priklausomi vieni nuo kitų. Vietos įvaizdis šiuo požiūriu tampa itin svarbus miesto/regiono/valstybės savęs reprezentacijos įrankis šiuolaikinėje žinių valdymu grįstoje visuomenėje.
Šioje postruktūralistinėje vartotojų visuomenėje architektūros paveldas ir naujos architektūros intervencijos gali būti vienas esminių įrankių komunikuoti žinių pertekliaus epochoje. Pagrindinis tyrimo tikslas apibrėžti Kauno miesto patirtis ir galimybes reprodukuoti ir publikuoti žinių bagažą konceptualiai pristatant vietą. Todėl trijose darbo dalyse, naudojant specialiai susiformuotus teorinius tyrimo metodus aiškinamasi vietos įvaizdžio sampratos kaita pereinat iš industrinės į postindustrinę epochas, taip įvaizdžio diegimo problematika. Vėliau pereinama prie Kauno miesto patirčių ir potencialo analizės, paradomi charakteringi pavyzdžiai atitinkantys tiek vakarų vartotojiškos kultūros modifikacijas, tiek postkolonialinias įtakas vienaip ar kitaip formuojančias tiek vietos identitetą, tiek kultūros paveldo apsaugos/niokojimo apraiškas.
Trečioji dalis skirta Kauno miesto kaip vietos naratyvo kūrimo galimybėms ir problematikai... [toliau žr. visą tekstą]The thesis is to be about the first deeper glance in Lithuania issueing the place image throught architectural and cultural heritage management. The key factor is to challange the paradigma of how individual or scietist perceive architectural processes due side effets of changing World. Nevertheless, cultural heritage in Lithuania has a feature in academical field to be self-centered so hardly ever usefull for wider sociocultural progress if we consider that tourism or old town vitality is based not on heritage management itself, but depends on traditionally perceived which are the best routes for tourists or traditional area of walking around. This issue claims that in so called network society the most important is to recognise the possibilities and threats for architectural heritage to become an actine participator of network progress. It is clarely seen, that internet technologies and communicational options is to be elimate a traditional urban space out of field of public interest. However, city image is about to sell a place no matter in digital or either in real dimentions. Master work is solving the issue how the Kaunas could work and produce its image via architectural representation‘s forms and manners. First part of work is to describe early perception of place image in western countries. As a matter of fact, there‘s notice made that place image should meet an expectation. Since public realtions have became part of everydays expeirience and its self being... [to full text]
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Nordin, Alexander. "Mellan raderna träder utställaren fram : En diskursanalytisk studie av Fotografiskas semiotiska och narrativa identitetsskapande i det digitala rummet". Thesis, Södertörns högskola, Svenska, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-32406.
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Den här studien undersöker hur webbplatsen kan användas i syfte att förmedla en varumärkesidentitet hos företag inom kultursektorn. Fotografiska, en privat konsthall för samtida fotokonst, belägen i Stockholm, publicerar på sin webbplats texter om varje utställning som konsthallen arrangerar. Undersökningen utgår från antagandet att såväl den omgivande kontexten som innehållet i texterna bidrar till att skapa en varumärkesidentitet. Genom en multimodal och narrativ diskursanalys av webbplatsen och utställningstexterna analyserar jag hur denna identitet realiseras i samspelet mellan semiotiska och narrativa resurser och vilken bild den förmedlar av Fotografiska till betraktaren. Resultatet visar, enligt min tolkning, att Fotografiska använder webbplatsen i identitetsskapande syfte genom porträtteringen av fotokonsten och dess centrala aktörer som bärare av ett antal socioestetiska kärnvärden; minimalism, intellektualitet, exklusivitet, tradition och kunnighet.This study examines how websites can be used for corporate branding purposes of institutions in the cultural field. It is based on my analytical findings on the website of Fotografiska, a gallery for contemporary fine art photography in central Stockholm. The thesis is based on the claim that both the surrounding context and the content of the exhibition texts plays a crucial role in the creation of a corporate brand for art galleries. Therefore my intention here is to show how Fotografiska all together use semiotic and narrative resources on their website in order to brand themselves. Supported by the findings from my sociosemiotic discourse analysis I argue that the extensive portraying of fine art photography and its key figures, maintains a few artistic core values that are characteristic for the branding of Fotografiska. Those are minimalism, intellectuality, exclusiveness, tradition and expertise.
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Wautelet, Marie. "Contribution à l'étude des pratiques sculpturales: la petite sculpture à la Compagnie des Bronzes de Bruxelles, 1854-1914". Doctoral thesis, Universite Libre de Bruxelles, 2013. http://hdl.handle.net/2013/ULB-DIPOT:oai:dipot.ulb.ac.be:2013/209387.
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Lindsay, Cabe Erin. "Big idea patterns of the advertising creative process". Thesis, 2011. http://hdl.handle.net/2152/ETD-UT-2011-05-2651.
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The analysis of creative processes reveals that there are behaviors, techniques, and resources that have proven to be indispensable when embraced by advertising creatives in order to achieve big ideas. There are specific behaviors that clearly define successful creatives, and there are techniques and resources that creatives commonly use to arrive at big ideas. Some of these behaviors, techniques, and resources are well-known and time-tested, while others are proposed here for the first time, backed by research. This report aims to improve the productivity of creativity.text
Libros sobre el tema "Narrative techniques in art marketing"
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France) Colloque interdisciplinaire Icône-Image (6th 2009 Auxerre. Les musées et le marché de l'art: Actes du 6e colloque interdisciplinaire, 3-4 juillet 2009 Icône-image. Sens: Obsidiane-les trois P, 2010.
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Müller, Jørn y Saul Albert. Wir sind woanders: Reader. Hamburg: Textem, 2007.
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Silvie, Turner, ed. Exhibiting original prints. London: Estamp, 1991.
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Mulherin, Jennifer. Presentation techniques for the graphic artist: How to sell your ideas effectively. Cincinnati, Ohio: North Light Books, 1987.
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Jeong, Yang, ed. Professional manga: Digital storytelling with Manga Studio EX. Boston: Focal Press, 2008.
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Vogler, Richard A. Reading Hogarth: An exhibition emphasizing the printing history, narrative changes, and narrative techniques in the prints of William Hogarth : Grunwald Center for the Graphic Arts, Wight Art Gallery, UCLA, January 10-March 13, 1988. [Los Angeles]: The Center, 1988.
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Gerd, Lindner, Panorama-Museum (Bad Frankenhausen Germany) y Nerdrum Institute, eds. Odd Nerdrum: Prophet der Malerei = Prophet of painting. Bad Frankenhausen: Panorama-Museum, 2011.
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Nerdrum, Odd. Odd Nerdrum: Malerier. Oslo: Aschehoug, 1994.
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Nerdrum, Odd. Odd Nerdrum: Themes : paintings, drawings, prints and sculptures. Oslo, Norway: Press Publishing, 2007.
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Nerdrum, Odd. Odd Nerdrum. Paris: Ramsay, 1994.
Buscar texto completoCapítulos de libros sobre el tema "Narrative techniques in art marketing"
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Biondo, Sandra. "Corporate Fashion Museums Communication Strategies: The Case of the Louis Vuitton Maison de Famille in Asnières-sur-Seine". En Fashion Communication in the Digital Age, 304–15. Cham: Springer Nature Switzerland, 2023. http://dx.doi.org/10.1007/978-3-031-38541-4_28.
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AbstractThe case of the Louis Vuitton ‘maison de famille’ in Asnières-sur-Seine allows investigation of communications strategies implemented by Corporate Fashion Museums. It is argued these museum types are used by luxury fashion brands as marketing tools to retain their customers. The data relied upon are primarily qualitative: interviews and exploratory observations were specifically conducted between January 2020 and November 2022. It is suggested that the process of commodification of the family patrimonium as well as the enhancement of for-sale products within the museum is made possible through the wise use of various techniques mainly related to the artification and the heritagization processes. The combination of those techniques – linking fashion brands with the art and museum world(s) – enables fashion firms to produce a coherent corporate narrative while pursuing seemingly oppositional goals.
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Papathanasiou-Zuhrt, Dorothea. "Digital Heritage Narrative: Principles and Practice. The Case of the UNESCO-Listed Archaeological Site of Philippi, Greece". En Strategic Innovative Marketing and Tourism, 203–10. Cham: Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-51038-0_23.
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AbstractWith stories being fundamental to human nature, digital storytelling is the ideal space to incorporate the most diverse media in support of the stories. Under the umbrella of the EU funded project BSB/831/HERiPRENEURSHIP “Establishing long-lasting partnerships to upgrade heritage-based offers and create new investment opportunities in tourism and the cultural and creative industries”, a new digital storytelling pattern has been introduced for the UNESCO-listed archaeological site of Philippi, Greece. The main aim is to elicit cognitive-emotional experiences at places of cultural significance by effectively communicating cultural values to non-captive audiences. A multimedia eBook, Birthplace of the Empire, strives to weave a cohesive digital cultural heritage narrative for non-captive audiences focusing on the cognitive-emotional aspect and by exploiting the powers of the Cultural and Creative Industries to support interactivity with e-readers and onsite visitors. We argue that (a) by relying on the socio-historical content to deliver the sense of the place, (b) by creating the unexpected art momentum in the digital form, and (c) by managing cognitive loads to facilitate perception and understanding, a new digital artwork is created, where the audience is inspired to engage in critical thinking and replace gazing with participatory practices in the cultural space. The provision of novelty, variation, surprise, and exploration ensures allows a multicultural and multigenerational audience to discover site values and assuming different hero roles within the realm of Graeco-Roman and Christian Philippi.
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Kotsopoulos, Konstantinos, Konstantinos G. Kotsanas, Georgios Bellos, Panagiotis Kotsanas, Dimitrios Tsolis, Spiridon Likothanassis y George Pavlidis. "Development of Innovative Applications Through the Exploitation of Landmarks for the Promotion of Ancient Greek Technology Exhibits". En Strategic Innovative Marketing and Tourism, 621–30. Cham: Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-51038-0_67.
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AbstractThis study presents the evaluation results of the “ATANA” research program, which focuses on a platform that integrates the creation and management of narratives associated with cultural tourism applications. Considering the objectives of this study and the target audience, the proposed method could be beneficial to museums and cultural institutions by providing interactive tours and enhancing the overall visitor experience. Additionally, it can be advantageous for cultural tourism stakeholders and local businesses in the surrounding areas as it may attract more tourists and increase footfall. The platform leverages augmented reality and narrative techniques within an ambient-intelligence environment that encompasses a museum and its surrounding landmarks. The case study pertains to the Kotsanas Museum of Ancient Greek Technology (MAET), an institution with a continuous presence for 25 years, represented through a network of museums on the same theme located in Ancient Olympia and Athens, and an exhibition in which the organisation has participated in Malta. The methodology employed leverages the principles of ambient intelligence, enabling tourists to traverse the historic centre of Athens or the archaeological site of the Olympia, and to explore ancient Greek technological inventions through a mobile application supporting augmented reality. The proposed approach also supported the participation of MAET in an exhibition in Malta by projecting a variety of 3D inventions presented in MAET museums through augmented reality.
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Pochwatko, Grzegorz, Daniel Cnotkowski, Paweł Kobyliński, Paulina Borkiewicz, Michał Pabiś-Orzeszyna, Mariusz Wierzbowski y Laura Osęka. "Transdisciplinary Approach to Virtual Narratives - Towards Reliable Measurement Methods". En Digital Interaction and Machine Intelligence, 202–12. Cham: Springer Nature Switzerland, 2023. http://dx.doi.org/10.1007/978-3-031-37649-8_20.
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AbstractWe have recently observed intense growth in the film industry’s interest in VR creations. Cinematic VR artists encounter challenges that result from discrepancies between established techniques of storytelling, stylistic conventions, and organizational culture indicative of traditional modes of film practice and the requirements of the new medium and new audience. We propose a transdisciplinary approach to cinematic VR research. Thanks to the cooperation of art & science - a collaboration between psychologists, information technology specialists, film scholars, and filmmakers will contribute to the emergence of a new VR narrative paradigm. We use a number of quantitative and qualitative methods to study the perception of cinematic VR works, an illusion of spatial presence and copresence, attention, emotions, and arousal of its users, narrative understanding, and character engagement. We measure participants’ reactions in many independent ways: in addition to subjective assessments and declarative methods, we use more objective data: eye tracking, multi-point position skeleton tracking, and psychophysiological responses. We show the effectiveness of the adopted approach by studying three artistic cinematic VR works: narrative and non-narrative, live-action, and animated. We compare the user experience and present the possibilities of interpretation and feedback benefits for art.
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Di Salvo, Andrea. "Interaction and Verisimilitude. How Narration Can Foster the Design Process". En Springer Series in Design and Innovation, 765–72. Cham: Springer Nature Switzerland, 2023. http://dx.doi.org/10.1007/978-3-031-49811-4_73.
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AbstractThe role of narrative in the construction of an interaction design project is relevant since the very beginning of the discipline, when scholars in the 1990s pointed out how the whole dialogue between human and computer was developed like a theater work. Actually, the use of narrative was, and still is, focused on the unfolding of the user experience with a product/service, following the story arc and using analysis and prediction tools like journey maps. If this approach corresponds to the state of the art for many scholars and practitioners, there is a large debate on in the process that involves storytelling techniques, especially during the concept generation and the branching of the interactions between people and artifacts’ system. In particular, design fiction and speculative design give a strong relevance to the creation not only of a story line but, above all, of the world building, where people and artifacts interacts inside a sketched out future scenario, letting the audience free to speculate, for example, on impacts on the society, ethical issues, acceptance levels.In this situation the narrative approach can be included into the interaction design process during all the phases, in order to foster designers to generate future-able artifacts strictly connected to Personas depicted as they were characters, placed in verisimilitude-based worlds.The paper will describe the results of this methodological experimentation focusing on the differences occurred to two different projects: basic research, research for a company.
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Pasupuleti, Murali Krishna. "Modern Marketing Innovativeness: Cutting-Edge Strategies for Consumer Persuasion". En The Art of Consumer Persuasion: Cutting-Edge Strategies for Modern Marketing, 1–15. National Education Services, 2024. http://dx.doi.org/10.62311/nesx/97828.
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Abstract: This chapter explores into the evolving paradigm of "Modern Marketing Innovativeness," focusing on cutting-edge strategies that are pivotal for effective consumer persuasion in today's rapidly changing digital landscape. It explores the integration of advanced technologies such as artificial intelligence, virtual reality, and machine learning in marketing practices, and how these tools enhance engagement and personalization. The Section also examines the significant role of data-driven insights in understanding and predicting consumer behavior, alongside the ethical use of psychological principles to influence consumer decisions. It highlights the importance of content marketing, social media strategies, and influencer partnerships in creating compelling brand narratives and fostering consumer loyalty. Additionally, it addresses the rising consumer demand for sustainability and ethical practices within marketing strategies. The discussion extends to preparing marketers for future trends and the continual adaptation required to stay competitive. Through a blend of theoretical exploration and practical case studies, this Section provides a comprehensive overview of contemporary marketing strategies and the necessity for innovation in engaging modern consumers. Keywords: Modern Marketing,Consumer Persuasion,Innovative Marketing Strategies,Digital Marketing Tools,Artificial Intelligence in Marketing,Data-Driven Insights,Consumer Behavior,Psychological Marketing Techniques,Content Marketing,Social Media Strategies,Influencer Marketing,Sustainability in Marketing,Ethical Marketing Practices,Marketing Technology Trends and Customer Engagement.
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Sirer, Esennur. "The Narrative of Fanaticism in Advertising". En Advances in Marketing, Customer Relationship Management, and E-Services, 314–21. IGI Global, 2019. http://dx.doi.org/10.4018/978-1-5225-9790-2.ch027.
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Entertainment is an activity that emerged with capitalism. With intense working conditions and unbearable lives, people who live in the city are made amazed by entertainment techniques. In factories or on the production line, it was necessary to entertain mechanically constantly-working masses in an easy and inexpensive way. The football, which is used for this purpose, has an important role in organizing the time of leisure and leisure. The interest of the broad masses of fans has made football an interest of advertisers. Many products are marketed in color. Shaped shirts and sporty products are the most important ones every year. All the products of the team are turned into a part of the football game, which is trying to sell all the products of the team. Not just fans going to the match; old, young, child, adult, female, male - everyone is walking around on the match day like a billboard.
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Freibert, Finley. "Bad Bis Go to Hell: Bisexuality as Transgressive and Lucrative in Doris Wishman’s Roughies". En ReFocus: The Films of Doris Wishman, 78–100. Edinburgh University Press, 2021. http://dx.doi.org/10.3366/edinburgh/9781474482349.003.0006.
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This chapter examines the presence of bisexuality in the content and marketing of Wishman’s roughies of the 1960s and frames Wishman’s engagement with bisexuality though tracing the cultural history of bisexuality within the historical context of the American sexual revolution. Reviewing gay and bisexual histories to show that queer audiences and urban spaces of sexual media consumption formed a significant and overlooked social context for the sexploitation film, Wishman’s earlier roughies, The Sex Perils of Paulette (1965) and Bad Girls Go to Hell (1965), are examined for formal and narrative techniques that centralized bisexual female protagonists. Wishman’s later roughie Too Much Too Often! (1967) is argued to reflect a bisexual address in not only its formal and narrative elements, but also its advertising techniques spanning newspaper ads, pressbook details, and the film’s trailer.
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Gonzales, Hada M. Sánchez. "Brand Journalism and Personal Branding in Academia". En Advances in Educational Marketing, Administration, and Leadership, 96–108. IGI Global, 2017. http://dx.doi.org/10.4018/978-1-5225-0917-2.ch007.
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The book chapter seeks to highlight the importance of brand journalism and personal branding within the university context. First, the focus is on determining how universities are adapting to the changing needs of their audience by utilising new narrative techniques. Second, we must determine whether brand journalism in turn allows for the construction of personal branding. If so, we would like to know whether teachers coming from the Schools of Communication / Information of universities in Spain have created their personal brands, in addition to what criteria and tools had to be taken into consideration for its creation. In conclusion, a lack of progress in regards to the development of a personal brand as well as personal branding in academia is observed.
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Costa, Paulo Teixeira y Ana Sofia Pereira. "Storytelling by the Sea". En Global Perspectives on Strategic Storytelling in Destination Marketing, 164–91. IGI Global, 2022. http://dx.doi.org/10.4018/978-1-6684-3436-9.ch009.
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Global competition has challenged destinations in devising new ways to enhance image and awareness, so they can be perceived as attractive to visitors. Storytelling is gaining increasing importance in destination marketing by adding emotional value to products. Stories impact positively on tourist involvement in experiences, as well as on destination differentiation. Furthermore, visitors' identification with destination stories seems to increase whenever stories are perceived as authentic. Ílhavo's history as a fishing community deeply connected with the sea developed from traditional cod fishing techniques. The history of this Portuguese community has helped shaping a new and distinctive narrative that sustained its positioning as a cultural destination around the identity “the Portuguese cod fishing capital”, the gem of Portuguese cuisine, and a major symbol of the country itself.
Actas de conferencias sobre el tema "Narrative techniques in art marketing"
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Teikmane, Linda. "An Art Academy of Latvia adapting to Art Marketing Techniques". En The 4th Virtual Multidisciplinary Conference. Publishing Society, 2016. http://dx.doi.org/10.18638/quaesti.2016.4.1.284.
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Kaponis, Alexios y Manolis Maragoudakis. "Data Analysis in Digital Marketing using Machine learning and Artificial Intelligence Techniques, Ethical and Legal Dimensions, State of the Art." En SETN 2022: 12th Hellenic Conference on Artificial Intelligence. New York, NY, USA: ACM, 2022. http://dx.doi.org/10.1145/3549737.3549756.
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BIAN, YI-DUO. "THE ANALYSIS OF NARRATIVE EXPRESSION FORMS IN CONTEMPORARY CHINESE NOVELS". En 2021 International Conference on Education, Humanity and Language, Art. Destech Publications, Inc., 2021. http://dx.doi.org/10.12783/dtssehs/ehla2021/35677.
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As an important part of literary form, novels have a wide audience. Novels play an important role in recording and reflecting the changes of history, society and people's spiritual consciousness. The novel has various forms of expression, and its narrative methods and techniques have been fully developed. Through the interpretation of the narrative expression of the novel, we can find that: with the development of the times, the change of social background, the change of people's spiritual ideology, the expression forms and methods of the novel also show diversity. Mining and refining the epitome of historical development from novels also reflects its importance as a literary carrier.
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Dobó, Robert. "Military Conflicts and Country Image: The Country Image of Belligerents in Light of Ukraine, a Demographic, Communication Channel and Political Preference Based Perspective". En 29th International Scientific Conference Strategic Management and Decision Support Systems in Strategic Management. University of Novi Sad, Faculty of Economics in Subotica, 2024. http://dx.doi.org/10.46541/978-86-7233-428-9_404.
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Country image is an important aspect in international relations (tourism, products and services, trade etc.) thus a lot of emphasis is put on it from a marketing communication perspective, in order to influence the individuals in their view. According to the aims of the sender, the messages can have a positive or negative effect on how we perceive certain regions or entire countries and their leaders or specific policies. Nye (2004) describes this projection as “soft power” when exporting ideas towards a desired outcome, Herman & Chomsky (2008) stresses that premise of discourse is influenced by topic setting, thus interpretation of events can be changed, which are in line with the work and theories of Bernays, who among other stressed that expected form of behaviour should be impacted, with the assistance of psychological techniques and propaganda (public mass persuasions). Thus conditioning the public for certain narratives in accordance to individual or political objectives can be considered as vide spread. This involves fake news and creative new ways of distributing desired narratives through online and social media marketing, given its proliferation, accessibility and low entry barriers (from a communication perspective) makes it an ideal platform for information (message) dissemination. Presently in 2024 there are more localised and international conflicts, where belligerents aim to persuade the public (voters) of their own and of other countries in their favour, thus of their moral superiority over their adversaries. This can in turn create political support for certain desired policies. In the article, according to my modest means, I will explore these techniques and theories, and show through the conflict in Ukraine, how different groups in Hungary (according to demographic markers, marketing communication channel trust, and political party preference) have varying opinions of those countries that are in the focus, namely Ukraine, the Russian Federation, the United States of America and the European Union. During my research a primary questionnaire study has been performed and preliminary data analysis suggests a strong correlation of communication channel trust and political party preference which in turn polarises public opinion about these states, all in a trend like fashion. Thus, where the individual gathers information and news; and what kind of political affiliation the same person has, will have an effect on the country image, meaning that different narratives can be identified and their effects shown in practice.
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Wang, Pengcheng, Jonathan Rowe, Wookhee Min, Bradford Mott y James Lester. "High-Fidelity Simulated Players for Interactive Narrative Planning". En Twenty-Seventh International Joint Conference on Artificial Intelligence {IJCAI-18}. California: International Joint Conferences on Artificial Intelligence Organization, 2018. http://dx.doi.org/10.24963/ijcai.2018/540.
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Interactive narrative planning offers significant potential for creating adaptive gameplay experiences. While data-driven techniques have been devised that utilize player interaction data to induce policies for interactive narrative planners, they require enormously large gameplay datasets. A promising approach to addressing this challenge is creating simulated players whose behaviors closely approximate those of human players. In this paper, we propose a novel approach to generating high-fidelity simulated players based on deep recurrent highway networks and deep convolutional networks. Empirical results demonstrate that the proposed models significantly outperform the prior state-of-the-art in generating high-fidelity simulated player models that accurately imitate human players’ narrative interactions. Using the high-fidelity simulated player models, we show the advantage of more exploratory reinforcement learning methods for deriving generalizable narrative adaptation policies.
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Aliel, Luzilei, Rafael Fajiolli y Ricardo Thomasi. "Tecnofagia: A Multimodal Rite". En Simpósio Brasileiro de Computação Musical. Sociedade Brasileira de Computação - SBC, 2019. http://dx.doi.org/10.5753/sbcm.2019.10454.
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This is a concert proposal of Brazilian digital art, which brings in its creative core the historical and cultural aspects of certain locations in Brazil. The term Tecnofagia derives from an allusion to the concept of anthropophagic movement (artistic movement started in the twentieth century founded and theorized by the poet Oswald de Andrade and the painter Tarsila do Amaral). The anthropophagic movement was a metaphor for a goal of cultural swallowing where foreign culture would not be denied but should not be imitated. In his notes, Oswald de Andrade proposes the "cultural devouring of imported techniques to re-elaborate them autonomously, turning them into an export product." The Tecnofagia project is a collaborative creative and collective performance group that seeks to broaden aspects of live electronic music, video art, improvisation and performance, taking them into a multimodal narrative context with essentially Brazilian sound elements such as:accents and phonemes; instrumental tones; soundscapes; historical, political and cultural contexts. In this sense, Tecnofagia tries to go beyond techniques and technologies of interactive performance, as it provokes glances for a Brazilian art-technological miscegenation. That is, it seeks emergent characteristics of the encounters between media, art, spaces, culture, temporalities, objects, people and technologies, at the moment of performance.
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Minguzzi, Magda, Yolanda Hernandez Navarro y Lucy Vosloo. "Traditional dwellings and techniques of the First Indigenous Peoples of South Africa in the Eastern Cape". En HERITAGE2022 International Conference on Vernacular Heritage: Culture, People and Sustainability. Valencia: Universitat Politècnica de València, 2022. http://dx.doi.org/10.4995/heritage2022.2022.15019.
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Vernacular indigenous dwellings of the Khoikhoi Peoples (First Indigenous Peoples of South Africa[1]) present in the Baviaans Kloof area in the Eastern Cape (South Africa) have been surveyed and are currently under study by the authors with the direct involvement of the community members. This research is of particular relevance because: it is conducted in a geographical area that is currently under-researched in respect to this particular theme; the dwellings are an exceptionally rare example of the use of Khoikhoi traditional techniques and materials; it was achieved with the direct engagement of the Indigenous community. The research collaboration applies a transdisciplinary approach and method – already in place with the NRF-CEP research by Dr Minguzzi – that employs a multi-layered methodology: practice-led research, community engagement/ community cultural development, influenced by narrative inquiry. In the age of globalization, it becomes necessary to study the origin and development of those buildings to understand their constructive process, the use of specific local materials as well as the consequences that the introduction of unsustainable colonial materials caused. This is an aspect that could be relevant for future reflection on how to preserve and promote the Indigenous cultural, social inclusion and sustainable built environment. The paper will define the state of the art and morphological, functional and technical analysis of contemporary Khoikhoi dwellings to identify the tangible and intangible cultural heritage and the influences of colonization on it. [1] The First Indigenous Peoples of South Africa are the San (hunter-gatherer) and Khoikhoi (herders). Two groups which, in precolonial times had overlapping subsistence patterns and use of the territory, and which, from the colonist arrival until the present, have been fighting for the recognition of their identity and heritage. In this regard see: Besten M. “We are the original inhabitant of this land: Khoe-San identity in post-apartheid South Africa”, in Adhaikari M. (2013), Burdened by Race: Coloured identities in southern Africa, UCT press, Cape Town.
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Hernández-de-Menéndez, Marcela y Ruben Morales-Menendez. "Competency Based Education – Current Global Practices". En Third International Conference on Higher Education Advances. Valencia: Universitat Politècnica València, 2017. http://dx.doi.org/10.4995/head17.2017.5536.
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Competency Based Education (CBE) is considered an alternative to face the lack of individuals with the appropriate labour abilities. A state of the art on CBE in terms of the practices being performed by main worldwide universities/colleges is presented. Main promoted competencies include effective communication, critical thinking and lifelong learning. Also, teaching and practice activities are determined such as real life situations and simulations. Regarding competency assessment techniques, a mix of them is used to guarantee the desired competency level. Achievements of competencies are reported with a pass or not pass grade and with narrative transcripts. CBE benefits from student's perspective are also determined. The main advantage of CBE is that measures what a student can do after completing a program. It is also flexible, as universities/colleges of any size/age can incorporate it at different levels, which depends on their resources and strategies. Even though CBE has proven to solve a global problem, the gap between the supply and demand of skillful people can only be reduced if all the concerned parties work together in a coordinated manner.
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Nepal, Tajana, Diwakar Bista, Thomas Øyvang y Roshan Sharma. "Models for a hydropower plant: a review". En 64th International Conference of Scandinavian Simulation Society, SIMS 2023 Västerås, Sweden, September 25-28, 2023. Linköping University Electronic Press, 2023. http://dx.doi.org/10.3384/ecp200042.
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Hydro Power plant (HPP), being one of the most convenient options for power generation, has been modelled considering very wide aspects of their application. A model is simply a mathematical representation of a system and it may serve different purposes like dynamic simulation of hydro power, energy systems modelling involving policy making, condition monitoring, etc. The purpose of modelling HPPs may lead to various kind of models for a single Hydropower. This paper aims at reviewing hydropower models developed using different methods along with the purpose for modelling them. This will provide brief insights about state of the art on hydropower modelling and its emerging techniques. Furthermore, this paper presents in more detail about tracking the advancements in dynamic models for classical and variable speed hydropower plants highlighting the need for the development of more accurate models. The work mainly involves narrative review of published works on hydro power modelling techniques. Also, it includes systematic reviews about dynamic representation of hydropower plants. As this paper aims at presentation of hydro power models in a classified manner based on purpose of modelling, the areas of improvement in each type of model have been discussed. Models for control can be made to be more accurate by including more realistic featured like penstock dynamics, uncertainties, etc which further help in design of advanced control systems. There are several potential benefits of HPP modelling, such as optimizing plant performance, improving control, reducing maintenance costs, and enhancing overall system efficiency and reliability.
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Sturlaugson, Brent. "Supply Chain Materialism". En 108th Annual Meeting Proceedings. ACSA Press, 2020. http://dx.doi.org/10.35483/acsa.am.108.58.
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The goal of this paper is to unsettle prevailing assumptions of sustainability in architecture by analyzing the supply chain of building materials. By closely following the transformations of architectural materials and those that transform them, the tangible effects of design become more apparent (e.g. material extraction, environmental pollution, waste streams), and the intangible forces become more visible (e.g. economic incentives, labor abuses, political spending). The paper begins by outlining several theoretical and representational challenges of supply chains, followed by examples of how these ideas can be applied in teaching and practice. Methods of representing supply chains fall into two categories. The first category documents supply chains in abstract or distanced representations, in what Donna Haraway might call “a view from nowhere.” These often take the form of maps, diagrams, or explanatory text that attempt to communicate the networked topology of material production. However, the comprehensive ambition of these representations often com¬promises their affective appeal. The second category adopts a momentary or situated representational strategy, often in the form of installations, images, or narrative text. These representations aim to highlight specific spaces or embodied relationships that speak to the character of the process, what Haraway might consider the “partial perspectives” that offer a more visceral understanding of a process. These types of representations, however, often risk underselling the extent to which decisions affect distributed sites and relationships. To better grasp the impacts of design, this paper argues for hybrid approaches that draw from both methodological categories. It explores these ideas by describing the format and content of a graduate seminar called “Supply Chain Materialism.” The course itself is structured as a specula¬tive supply chain. At the beginning of the semester, students select an everyday construction material (e.g. steel, concrete, glass, plastic, wood, brick, silicone) and document its trans¬formations alongside the weekly theme. Paired with this independent research, the course offers a range of theories that help frame a more critical understanding of sustainability, drawing on texts in architecture and other spatial disciplines. The course also presents a catalog of spatial practices that align with different stages in the supply chain, including art installations, activist demonstrations, architectural projects, curated exhibitions, and performances. Throughout the semester, students demonstrate their understanding of the course content through three representational techniques. First, students make collages using images clipped from trade magazines. These collages exploit the disjointed nature of material production by juxtaposing images of the seemingly dissociated sites, actors, and effects. Second, they create a narrative that documents specific activities involved in each stage of production of their selected material. Third, students design a folly that highlights the invisible aspects of their reconstructed supply chain. By creating a useless object out of a useful material, the folly seeks to challenge notions about the ubiquitous materiality of building design through techniques of estrangement, hesitation, or defamiliarization. Ultimately, the course exposes students to a broadened conception of sustainability and a widened field for intervention through a careful examination of the supply chain of mate¬rial production.