Libros sobre el tema "Motivation research (Marketing)"
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Henry, Harry. Motivation research. Bradford: MCB University Press, 1986.
Buscar texto completoNorden, Rainer. Motivationstheoretische Ansätze im Marketing: Ein Beitrag zur Analyse psychologischer Konstrukte in der Ökonomik. Frankfurt am Main: P. Lang, 1990.
Buscar texto completoHoward, John A. Consumer behaviour in marketing strategy. London: Prentice-Hall International, 1989.
Buscar texto completoM, Chisnall Peter. Consumer behaviour. 3a ed. London: McGraw-Hill, 1995.
Buscar texto completoSchiffman, Leon G. Consumer behaviour. 4a ed. London: Prentice-Hall International, 1990.
Buscar texto completoSchiffman, Leon G. Consumer behaviour: A European outlook. Harlow, England: Prentice Hall/Financial Times, 2008.
Buscar texto completoKetelsen-Sontag, Hannelore. Empirische Sozialforschung im Marketing: Theorie und Praxis in der Marktforschung. Spardorf: R.F. Wilfer, 1988.
Buscar texto completoAssael, Henry. Consumer behavior and marketing action. 5a ed. Cincinnati, Ohio: South-Western College Pub., 1995.
Buscar texto completoAssael, Henry. Consumer behavior and marketing action. 4a ed. Boston: P.W.S.-Kent, 1992.
Buscar texto completoAssael, Henry. Consumer behavior and marketing action. 6a ed. Cincinnati, Ohio: South-Western College Pub., 1998.
Buscar texto completoAssael, Henry. Consumer behavior and marketing action. 4a ed. Boston: PWS-KENT Pub., 1992.
Buscar texto completoAssael, Henry. Consumer behavior and marketing action. 3a ed. Boston, Mass: Kent Pub. Co., 1987.
Buscar texto completoAssael, Henry. Consumer behavior and marketing action. 5a ed. Cincinnati: South-Western College, 1995.
Buscar texto completoNeibecker, Bruno. Konsumentenemotionen: Messung durch computergestützte Verfahren : eine empirische Validierung nicht-verbaler Methoden. Würzburg: Physica-Verlag, 1985.
Buscar texto completoM, Chisnall Peter. Marketing: A behavioural analysis. 2a ed. London: McGraw-Hill (UK), 1985.
Buscar texto completoAssociation for Consumer Research International Meeting (1985 Singapore). Historical perspective in consumer research -- national and international perspectives: Proceedings of the Association for Consumer Research International Meeting in Singapore, July 18-20 1985. Editado por Sheth Jagdish N, Tan Chin Tiong, Association for Consumer Research (U.S.) y National University of Singapore. School of Management. [Singapore]: School of Management, National University of Singapore, 1985.
Buscar texto completoElizabeth, Hirschman, ed. Interpretive consumer research. Provo, UT: Association for Consumer Research, 1989.
Buscar texto completoMowen, John C. The 3M model of motivation and personality: Theory and empirical applications to consumer behavior. Boston: Kluwer Academic Publishers, 2000.
Buscar texto completoHåvard, Hansen y Kanuk Leslie Lazar, eds. Consumer behaviour: A European outlook. 2a ed. New York: Pearson, 2011.
Buscar texto completoConsumer behavior: Readings on domestic & international issues. [Needham Heights, MA]: Simon & Schuster, 1994.
Buscar texto completoPierce, Conor. An analysis of Irish and Danish perceptions and product preferences arising from 'Country of Origin' image. Dublin: University College Dublin, 1994.
Buscar texto completoHomburg, Christian. Exploratorische Ansätze der Kausalanalyse als Instrument der Marketingplanung. Frankfurt am Main: P. Lang, 1989.
Buscar texto completoDebruicker, Stewart. Cases in consumer behavior. 2a ed. Englewood Cliffs, N.J: Prentice-Hall, 1986.
Buscar texto completoFricke, Andreas. Das Käuferverhalten bei Öko-Produkten: Eine Längsschnittanalyse unter besonderer Berücksichtigung des Kohortenkonzepts. Frankfurt am Main: P. Lang, 1996.
Buscar texto completoW, Stewart David, ed. Consumer behavior and the practice of marketing. 3a ed. Columbus: Merrill Pub. Co., 1987.
Buscar texto completoEmotional branding: The new paradigm for connecting brands to people. New York: Allworth Press, 2009.
Buscar texto completoScitovsky, Tibor. The joyless economy: The psychology of human satisfaction. New York: Oxford University Press, 1992.
Buscar texto completoDavid, Brinberg y Lutz Richard John 1947-, eds. Perspectives on methodology in consumer research. New York: Springer-Verlag, 1986.
Buscar texto completoMorwitz, Vicki. When do purchase intentions predict sales? Cambridge, Mass: Marketing Science Institute, 1997.
Buscar texto completoErlebnisstrategien im Einzelhandel: Analyse der Zielgruppen, der Ladengestaltung und der Warenpräsentation zur Vermittlung von Einkaufserlebnissen. Heidelberg: Physica-Verlag, 1991.
Buscar texto completoKautz, Gerhard. Developing international markets: Shaping your global presence. Central Point, Or: Oasis Press, 1998.
Buscar texto completoC, Beckmann Susanne y Elliott Richard H, eds. Interpretive consumer research: Paradigms, methodologies & applications. Copenhagen: Copenhagen Business School Press, 2000.
Buscar texto completoGobé, Marc. Emotional branding: The new paradigm for connecting brands to people. New York: Allworth Press, 2009.
Buscar texto completoGobé, Marc. Emotional branding: The new paradigm for connecting brands to people. New York: Allworth Press, 2009.
Buscar texto completoS, Robertson Thomas y Kassarjian Harold H, eds. Handbook of consumer behavior. Englewood Cliffs, N.J: Prentice-Hall, 1991.
Buscar texto completoSchiffman, Leon G. Consumer behaviour: A European outlook. 2a ed. New York: Pearson, 2011.
Buscar texto completoDon, Peppers y Prior Terri Lammers, eds. Ching ming hsiao shou 301 chao. 8a ed. Pei-ching: Chung-kuo ta pai kʻo chʻüan shu chʻu pan she, 1999.
Buscar texto completoMaddock, Richard C. Marketing to the mind: Right brain strategies for advertising and marketing. Westport, Conn: Quorum Books, 1996.
Buscar texto completoSirdeshmukh, Deepak. Consumer trust, value, and loyalty in relational exchanges. Cambridge, MA: Marketing Science Institute, 2001.
Buscar texto completoBaker, William E. Factors affecting information search for consumer durables. Cambridge, Mass: Marketing Science Institute, 1992.
Buscar texto completoYoon, Carolyn. Tears, cheers, and fears: The role of emotions in advertising. Cambridge, Mass: Marketing Science Institute, 1991.
Buscar texto completoYoon, Carolyn. Tears, cheers and fears: The role of emotion in advertising. Cambridge, Mass: Marketing Science Institute, 1991.
Buscar texto completoDeBruicker, F. Stewart. Cases in consumer behavior. 2a ed. Englewood Cliffs, N.J: Prentice-Hall, 1986.
Buscar texto completoWilliams, Keith C. Behavioural aspects of marketing. Oxford: Butterworth-Heinemann on behalf of the Chartered Institute of Marketing and the CAM Foundation, 1992.
Buscar texto completoZandl, Irma. Targeting the trendsetting consumer: How to market your product or service to influential buyers. Homewood, Ill: Business One Irwin, 1992.
Buscar texto completoVitale, Dona. Consumer insights 2.0: How smart companies apply customer knowledge to the bottom line. Ithaca, NY: Paramount Market, 2006.
Buscar texto completoWagner, Sigmund A. Understanding green consumer behaviour: A qualitative cognitive approach. London: Routledge, 1997.
Buscar texto completoG, Woodside Arch, ed. Brand choice: Revealing customers' unconscious-automatic and strategic thinking processes. Houndmills [England]: Palgrave Macmillan, 2005.
Buscar texto completoZaltman, Gerald. Consumer behavior: Basic findings and management implications. Malabar, Fla: R.E. Krieger, 1987.
Buscar texto completoMenon, Satya. Managing consumer motivation and learning: Harnessing the power of curiosity for effective advertising strategies. Cambridge, Mass: MSI, 1999.
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