Artículos de revistas sobre el tema "MLI synchrone"

Abstract This paper presents an EEG study for coherence and phase synchrony in mild cognitive impairment (MCI) subjects. MCI is characterized by cognitive decline, which is an early stage of Alzheimer’s disease (AD). AD is a neurodegenerative disorder with symptoms such as memory loss and cognitive impairment. EEG coherence is a statistical measure of correlation between signals from electrodes spatially separated on the scalp. The magnitude of phase synchrony is expressed in the phase locking value (PLV), a statistical measure of neuronal connectivity in the human brain. Brain signals were recorded using an Emotiv Epoc 14-channel wireless EEG at a sampling frequency of 128 Hz. In this study, we used 22 elderly subjects consisted of 10 MCI subjects and 12 healthy subjects as control group. The coherence between each electrode pair was measured for all frequency bands (delta, theta, alpha and beta). In the MCI subjects, the value of coherence and phase synchrony was generally lower than in the healthy subjects especially in the beta frequency. A decline of intrahemisphere coherence in the MCI subjects occurred in the left temporo-parietal-occipital region. The pattern of decline in MCI coherence is associated with decreased cholinergic connectivity along the path that connects the temporal, occipital, and parietal areas of the brain to the frontal area of the brain. EEG coherence and phase synchrony are able to distinguish persons who suffer AD in the early stages from healthy elderly subjects.

Medical studies have shown that EEG of Alzheimer's disease (AD) patients is “slower” (i.e., contains more low-frequency power) and is less complex compared to age-matched healthy subjects. The relation between those two phenomena has not yet been studied, and they are often silently assumed to be independent. In this paper, it is shown that both phenomena are strongly related. Strong correlation between slowing and loss of complexity is observed in two independent EEG datasets: (1) EEG of predementia patients (a.k.a. Mild Cognitive Impairment; MCI) and control subjects; (2) EEG of mild AD patients and control subjects. The two data sets are from different patients, different hospitals and obtained through different recording systems. The paper also investigates the potential of EEG slowing and loss of EEG complexity as indicators of AD onset. In particular, relative power and complexity measures are used as features to classify the MCI and MiAD patients versus age-matched control subjects. When combined with two synchrony measures (Granger causality and stochastic event synchrony), classification rates of 83% (MCI) and 98% (MiAD) are obtained. By including the compression ratios as features, slightly better classification rates are obtained than with relative power and synchrony measures alone.

Stochastic event synchrony is a technique to quantify the similarity of pairs of signals. First, events are extracted from the two given time series. Next, one tries to align events from one time series with events from the other. The better the alignment, the more similar the two time series are considered to be. In Part I, the companion letter in this issue, one-dimensional events are considered; this letter concerns multidimensional events. Although the basic idea is similar, the extension to multidimensional point processes involves a significantly more difficult combinatorial problem and therefore is nontrivial. Also in the multidimensional case, the problem of jointly computing the pairwise alignment and SES parameters is cast as a statistical inference problem. This problem is solved by coordinate descent, more specifically, by alternating the following two steps: (1) estimate the SES parameters from a given pairwise alignment; (2) with the resulting estimates, refine the pairwise alignment. The SES parameters are computed by maximum a posteriori (MAP) estimation (step 1), in analogy to the one-dimensional case. The pairwise alignment (step 2) can no longer be obtained through dynamic programming, since the state space becomes too large. Instead it is determined by applying the max-product algorithm on a cyclic graphical model. In order to test the robustness and reliability of the SES method, it is first applied to surrogate data. Next, it is applied to detect anomalies in EEG synchrony of mild cognitive impairment (MCI) patients. Numerical results suggest that SES is significantly more sensitive to perturbations in EEG synchrony than a large variety of classical synchrony measures.

Ende Mai 2020 wurden die Studierenden der Technischen Universität Graz im Rahmen einer studentischen Qualifizierungsarbeit zu guten Lehrerfahrungen in der der Notfall-Online-Lehre durch die CoViD-19-Pandemie im Sommersemester 2020 befragt. 137 Beispiele für gute Lehre von unterschiedlichen Teilnehmenden werden für den Beitrag ausgewertet. Die Analyse der Antworten zeigen, dass in einem Gros der Lehrveranstaltungen die als gelungen erlebt wurden, (auch) Videotechnik zum Einsatz kommt (90 %), bei mehr als der Hälfte (auch) Videos zur Verfügung gestellt werden und bei der Hälfte Live-, d. h. synchrone Veranstaltungen angeboten werden. Ein wesentliches Merkmal für gute Lehrbeispiele ist, dass Studierende etwas gelernt haben (77 % «trifft voll zu») und bei Beschreibungen der Lehrbeispiele erwähnen rund ein Drittel, dass die Umstellung der Lehrveranstaltung, die sie als gute Lehre erlebten, zügig erfolgte. Methodisch-didaktische Besonderheiten werden damit in der frühen Phase des Distance Learning eher selten (12 %) von den befragten Studierenden benannt.

Nowdays people tend to consume good healthy diets such as black rice. Black rice contain anthocyanin that acts as antioxidant. High demand of black rice in the market need to synchronize with high production that can be fulfil by fertilizer application. This research conducted to evaluated growth and yield of black rice ‘Cempo Ireng’ by cytokinin and manure application. Research was start in November 2015-Mei 2016 at Sangihe District. The treatment was arranged by dosage of manure 0, 5, 10, 15 ton ha-1 and incubated for two week. The results of this study showed that manure can affect the growth and yield of black rice.

Using 19 years of remotely sensed Enhanced Vegetation Index (EVI), we examined the effects of climatic variability on terrestrial vegetation of six protected areas along southwestern South America, from the semiarid edge of the Atacama desert to southern Patagonia (30°S–51°S). The relationship between satellite phenology and climate indices, namely MEI (Multivariate ENSO Index), PDO (Pacific Decadal Oscillation) and SAM (Southern Annular Mode) were established using statistical analyses for non-stationary patterns. The annual mode of phenological activity fluctuated in strength through time from the semiarid region to the border of southern Patagonia. Concomitantly, enhanced synchrony between EVI and climatic oscillations appeared over interannual cycles. Cross correlations revealed that variability in MEI was the lead predictor of EVI fluctuations over scales shorter than 4 months at lower latitudes and for the most poleward study site. The PDO was correlated with EVI over lags longer than 4 months at low latitude sites, while the SAM showed relationships with EVI only for sites located around 40°S. Our results indicate that the long-term phenological variability of the vegetation within protected areas along southwestern South America is controlled by processes linked to climate indices and that their influence varies latitudinally. Further studies over longer time scales will be needed to improve our understanding the impacts of climate change on vegetation condition and its effect over phenological variability.

Transcranial direct current stimulation (tDCS) can improve cognitive function. However, it is not clear how high-definition tDCS (HD-tDCS) regulates the cognitive function and its neural mechanism, especially in individuals with mild cognitive impairment (MCI). This study aimed to examine whether HD-tDCS can modulate cognitive function in individuals with MCI and to determine whether the potential variety is related to spontaneous brain activity changes recorded by resting-state functional magnetic resonance imaging (rs-fMRI). Forty-three individuals with MCI were randomly assigned to receive either 10 HD-tDCS sessions or 10 sham sessions to the left dorsolateral prefrontal cortex (L-DLPFC). The fractional amplitude of low-frequency fluctuation (fALFF) and the regional homogeneity (ReHo) was computed using rs-fMRI data from all participants. The results showed that the fALFF and ReHo values changed in multiple areas following HD-tDCS. Brain regions with significant decreases in fALFF values include the Insula R, Precuneus R, Thalamus L, and Parietal Sup R, while the Temporal Inf R, Fusiform L, Occipital Sup L, Calcarine R, and Angular R showed significantly increased in their fALFF values. The brain regions with significant increases in ReHo values include the Temporal Inf R, Putamen L, Frontal Mid L, Precentral R, Frontal Sup Medial L, Frontal Sup R, and Precentral L. We found that HD-tDCS can alter the intensity and synchrony of brain activity, and our results indicate that fALFF and ReHo analysis are sensitive indicators for the detection of HD-tDCS during spontaneous brain activity. Interestingly, HD-tDCS increases the ReHo values of multiple brain regions, which may be related to the underlying mechanism of its clinical effects, these may also be related to a potential compensation mechanism involving the mobilization of more regions to complete a function following a functional decline.

This paper describes the use of the protein synthesis inhibitor cycloheximide (CHX) to synchronize nuclear progression during meiotic maturation in porcine oocytes, and also the time-dependence of nuclear maturation on exposure of the oocyte to cumulus cells. Prior to culture, the majority of oocytes were at the germinal vesicle (GV) stage (95–100%), but distributed from GVI to GVIV (GVI 56.1 ± 9.1%, GVII 15.3 ± 1.4%, GVIII 21.5 ± 7.1%, GVIV 7.1 ± 3.5%). During culture of cumulus-enclosed oocytes (COCs) from 12 h to 48 h in a conventional culture system, all meiotic stages were represented at any time point examined, with 63.6 ± 4.2% of oocytes maturing to metaphase II (MII). Cycloheximide blocked the progression of nuclear development in a dose-dependent manner. Treatment for 12 h with CHX at 1–25 μg mL–1 resulted in 95–100% oocytes being arrested and synchronized at GVII. With >5 μg mL–1 CHX, all oocytes were arrested before germinal vesicle breakdown (GVBD) (mostly at GVIII) by 24 h. A 12 h preincubation with 5 μg mL–1 CHX followed by 24 h of further culture without CHX resulted in >80% of oocytes maturing to MII. The profile of nuclear progression during maturation revealed discrete peaks of occurrence of different meiotic stages, with GVBD at 6–12 h, metaphase I (MI) at 10–18�h and anaphase I/telophase I at 16–20 h. After 12 h preincubation with 5 μg mL–1 CHX, denuded oocytes (DOs) matured to MI as COCs. However, DOs matured to MII as normal when denuded at MI. In conclusion, CHX not only efficiently blocks and synchronizes the meiotic progression of porcine oocytes at a specific GV stage, but it also effectively synchronizes subsequent meiotic progression to MII, resulting in discrete peaks of occurrence of different meiotic stages. Using this technique, the study showed that cumulus cells are essential for oocytes to mature from MI to MII but exposure to cumulus cells must occur before MI.

Perkembangan dunia konstruksi yang bertambah pesat menyebabkan persaingan penyedia jasa konstruksi untuk menerapkan sistem terintegrasi. Kemajuan ilmu pengetahuan dan teknologi menghadirkan inovasi sebuah sistem terintegrasi berupa platform digital yang bernama Building Information Modeling (BIM). Penelitian ini dilakukan dengan menganalisis proyek Gedung Fakultas Ilmu Komputer Universitas Jember menggunakan sistem BIM. Penggunaan BIM yaitu dengan melakukan pemodelan menggunakan Revit dan perencanaan penjadwalan menggunakan Synchro Pro. Data penelitian ini menggunakan data sekunder yang didapatkan dari Biro Bagian Perencanaan Universitas Jember. Dari analisis data yang telah dilakukan dapat diketahui bahwa total anggaran biaya pembangunan Gedung Fakultas Ilmu Komputer Universitas Jember sebesar Rp 7,054,568,108.31 dengan rincian biaya pada pekerjaan struktur sebesar Rp 3,448,641,620.63 dan pekerjaan arsitektur sebesar Rp 3,605,926,487.68. Lama waktu yang dibutuhkan dalam pelaksanaan pembangunan Gedung Fakultas Ilmu Komputer Universitas Jember adalah 148 hari dengan start date 1 Januari 2020 finish date 27 Mei 2020.

Where we are able to combine external sources of the ‘medieval’ period with local African ones – oral and linguistic, ethnographic and archaeological – we can begin to discern the place of Africa, or of parts of it, in world history. At the same time, we begin to gain chronological perceptions for regions where otherwise we are apt to fall back on synchronic notions of ‘traditional’ cultures and societies living as if in a permanent ethnographic present. The occasional allusion bearing a calendar date of universal applicability presses questions of correlation over broad distances, in a way that radiocarbon measurements (which we should hesitate to call ‘dates’) cannot do. Notwithstanding the importance of the latter technique for the study of the African Iron Age, the individual results are inherently imprecise (whether ‘calibrated’ or not) and, being run on specific samples, bear frequently an uncertain relationship to the historical event or episode in question.

The timing of estrus synchrony between donor and recipient does is an important consideration in an embryo transfer program. Experiments were conducted to determine the optimal time of estrus synchrony between donor and recipient dairy goats used in a commercial nuclear transfer (NT) program. Donor and recipient synchronization was achieved by implanting either a 3-mg norgestomet ear implant (Crestar®, Intervet Int. B.V., Boxmeer, Holland) or a 300-mg progesterone vaginal implant (CIDR-G®, Pharmacia and Upjohn Ltd. Co., Auckland, NZ) on Day 0. A single 5mg intramuscular injection of prostaglandin (Lutalyse®, Pharmacia and Upjohn, Kalamazoo, MI, USA) was administered on Day 7. Recipients received a single 200–500IU intramuscular injection of PMSG (Calbiochem, LaJolla, CA, USA) on Day 13. Alternatively, starting on Day 12 donors received twice daily intramuscular injection (64mg/day) of FSH (Folltropin®, Vetrepharm, Ontario, Canada) over four consecutive days. On Day 15 the implants were removed from both donors and recipients and the animals were mated several times daily to vasectomized bucks over two consecutive days. In Experiment 1, estrus synchrony or asynchrony was achieved by removing the implant from recipients at the same time or 12h later than donors, respectively. In Experiment 2, only estrus asynchrony was utilized and was achieved by removing the implant from recipients either 12 or 18h later than donors. In vivo-ovulated MII oocytes surgically recovered from superovulated donors on Day 17 were enucleated and reconstructed with transfected caprine fetal or adult skin cells or transgenic adult skin cells. Couplets were simultaneously fused, activated, and then cultured in SOF/BSA for 48h at 38°C. Two-to-eight-cell NT embryos at 48h post-fusion and activation were surgically transferred to the oviducts of surrogate recipients with similar implant types and PMSG doses. Pregnancies were determined by ultrasonography starting at approximately Day 28 post-fusion and activation and then monitored weekly. In Experiment 1, there were significantly more pregnant asynchronous recipients compared with synchronous recipients (6 of 24 v. 12 of 124 does, respectively). While there were no significant differences, more offspring were produced per embryo transferred to asynchronous recipients compared with synchronous recipients (5 of 135 v. 11 of 690 offspring per embryo transferred, respectively). In Experiment 2, while not significant, there were more pregnant +12-h asynchronous recipients compared with +18-h asynchronous recipients (16 of 72 v. 5 of 36 does, respectively). Again, while there were no significant differences, more offspring were produced per embryo transferred to +12h compared with +18h asynchronous recipients (11 of 424 v. 3 of 224 offspring per embryo transferred, respectively). These results suggest that asynchrony of estrus between recipients and donors is more beneficial in a commercial caprine NT program, and that +12h may be a more optimal period of asynchrony for recipient does receiving NT embryos. Table 1 Summary of recipient estrus synchronization

With linguistics suffering from increasing fractionalization, it is necessary not to lose sight of the overall picture. It seems uncontroversial that the study of language consists of the following five components: processing, use, structure, variation, and change. While some of the relationships between these concepts have been investigated, a systematic integration of these components into a coherent framework is conspicuously missing. A modest attempt is made here to outline such a framework which makes the interrelationships of the components transparent. In all of these components, competition is found to play a key role. At its core, competition is a psycholinguistic effect which arises in the task of selecting an intended unit from among a number of elements concurrently activated in the processing network. The audible and visible outcome of the selection process is language use. Language structure is the prerequisite for competition in that it provides the set of competitors. When competition is low, consistent (i.e., invariant) language use emerges. When competition is high, language use is variable, i.e., synchronic variation occurs. When competition changes over time, language change takes place. Thus, it is language processing in general and competition in particular that constrains and binds together many phenomena of language use, structure, variation, and change.

Abstract The Jewish Neo-Aramaic Dialect of Zakho is a highly endangered dialect of North-Eastern Neo-Aramaic which was spoken by the Jews of Zakho (northern-Iraq) up to the 1950s, when virtually all of them left Iraq for Israel. Thanks to documentation efforts which started in the ’40s at the Hebrew University of Jerusalem, as well as the interest of native speakers, we possess a rich textual documentation of this dialect today (Cohen, 2012; Y. Sabar, 2002; Avinery, 1988). These resources, together with recently conducted fieldwork, are used in order to analyze the linguistic status of the verbal personal indices in this dialect, following the concepts presented by Bresnan & Mchombo (1987) as well as Corbett (2003). For each person marker, its status as a pronominal affix or as an agreement marker is established. The synchronic situation is compared with the known historic situation in older strata of Aramaic, such as Classical Syriac. The resulting analysis shows that the same apparent person marker may behave differently in different syntactic environments. Another conclusion is that there is no clear-cut dichotomy between pronominal affixes and agreement markers, as transitional cases exist.

The differentiation of the female gamete into a developmentally competent oocyte relies on the protected environment of the ovarian follicle. The oocyte plays a key role in establishing this microenvironment by releasing paracrine factors that control the functions of surrounding somatic cells. Growth differentiation factor 9 (GDF9) and bone morphogenetic protein 15 (BMP15) are secreted during follicle growth and play pivotal roles in this local regulation. The current view is that the function of these secreted factors declines in the periovulatory period when the oocyte reenters the meiotic cell cycle. Here, we provide evidence that oocyte reentry into meiosis is instead associated with a shift in the pattern of secretion with a new set of bioactive molecules synthesized before ovulation. Using interleukin 7 (IL7) as a prototypic secreted factor, we show that its secretion is dependent on activation of mRNA translation in synchrony with the cell cycle and that its translation is under the control of somatic cells. IL7 is part of a local feedback loop with the soma because it regulates cumulus cell replication. Similar conclusions are reached when IL7 secretion is measured in human follicular fluid during in vitro fertilization cycles. IL7 concentration in the follicular fluid correlates with the oocyte ability to reach the MII stage of maturation. These findings are consistent with the hypothesis that a new set of local factors is secreted by the oocyte during ovulation. These dynamic secretions are likely critical for promoting the final stages of maturation and oocyte developmental competence.

Fire history researchers employ various forms of search-based sampling to target specimens that contain visible evidence of well preserved fire scars. Targeted sampling is considered to be the most efficient way to increase the completeness and length of the fire-scar record, but the accuracy of this method for estimating landscape-scale fire frequency parameters compared with probabilistic (i.e. systematic and random) sampling is poorly understood. In this study we compared metrics of temporal and spatial fire occurrence reconstructed independently from targeted and probabilistic fire-scar sampling to identify potential differences in parameter estimation in south-western ponderosa pine forests. Data were analysed for three case studies spanning a broad geographic range of ponderosa pine ecosystems across the US Southwest at multiple spatial scales: Centennial Forest in northern Arizona (100ha); Monument Canyon Research Natural Area (RNA) in central New Mexico (256ha); and Mica Mountain in southern Arizona (2780ha). We found that the percentage of available samples that recorded individual fire years (i.e. fire-scar synchrony) was correlated strongly between targeted and probabilistic datasets at all three study areas (r=0.85, 0.96 and 0.91 respectively). These strong positive correlations resulted predictably in similar estimates of commonly used statistical measures of fire frequency and cumulative area burned, including Mean Fire Return Interval (MFI) and Natural Fire Rotation (NFR). Consistent with theoretical expectations, targeted fire-scar sampling resulted in greater overall sampling efficiency and lower rates of sample attrition. Our findings demonstrate that targeted sampling in these systems can produce accurate estimates of landscape-scale fire frequency parameters relative to intensive probabilistic sampling.

Low development of IVM canine oocytes could be in part attributed to an impaired cytoplasmic maturation. In mammalian oocytes, migration and the redistribution of cortical granules (CGs) around the periphery of the oocyte contribute to the inhibition of polyspermy and it is an important criterion to evaluate cytoplasmic maturation. The state of nuclear maturation and the distribution of CGs were evaluated in canine oocytes cultured for different periods in order to compare the synchrony of nuclear and cytoplasmic maturation during in vitro maturation. Bitch ovaries at different stages of the estrous cycle were obtained following ovariectomy. COCs with compact cumulus cells showing a homogeneous cytoplasm were selected for experiments. Thirty-six COCs were processed at immature stage, placed in PBS medium until evaluation. A total of 275 COCs were matured in vitro for 48, 72, and 96 h in TCM-199 with Earle’s salt supplemented with 25 mM Hepes, 10% FCS, 0.25 mM pyruvate, 10 IU mL-1 of hCG, 300 IU mL-1 penicillin, and 20 mg mL-1 streptomycin, at 38.5°C and 5% CO2. At each culture period, the oocytes were stained with Lens culinaris agglutinin (LCA), labeled with fluorescein isothiocyanate, and the CGs distributions were examined under a fluorescent microscope. The nuclear status of the denuded oocytes was determined by DAPI staining under a fluorescence microscope. For each treatment, at least four replicates were performed and the data was analyzed by ANOVA using Tukey’s test to determine the differences P < 0.05. Three types of CGs distribution were distinguished during canine oocyte maturation: (1) homogeneous distribution throughout the cytoplasm including the cortex; (2) heterogeneous (clusters) within the cytoplasm and (3) densely distributed beneath the oolemma. Nuclear stages were classified as immature or germinal vesicle (GV) stage; resumption of meiosis or germinal vesicle break down (GVBD); metaphase I to telophase I (MI toTel I); and mature or second metaphase (MII). The distribution patterns of GCs were different (P < 0.05) among oocytes cultured for different periods and the nuclear maturation status also differed between oocytes cultured for different intervals (P < 0.05). Most (>84%) of the immature oocytes at GV showed a uniform distribution of CGs throughout the cytoplasm. At 48 h of culture, CGs distribution was mainly Type 2 (25%) and 3 (61%) and the oocytes were at GVBD (33%) and MI-Tel I (33%) stages. Most nuclei of the type 3 oocytes were in the MI (40%) and MII (11%) stages, corresponding to those oocytes matured for 72 (88%) or 96 h (71%). These results indicate that canine oocytes migrate to the cortex during IVM and this process is not finished before 72 h of culture. In addition, although the re-distribution of the CGs occurred in parallel with nuclear maturation, the oocytes cannot always proceed to the MII stage; however, in such oocytes the CGs are distributed beneath the oolemma. Supported by Grant FONDECYT 1080618.

Understanding the ecological role of fire in forests is essential for proper management and conservation programs. The objectives of this study were: (1) to reconstruct the history of fires in a temperate forest in Sierra Madre Occidental; and (2) to interpret the impacts of fire and climate on forest structure. Sixty tree cross-sections with fire scars were analyzed, and descriptive statistics of fire history were generated. Additionally, growth cores were analyzed, and the ages of trees of different diameter categories were calculated. The synchrony between fire history and tree establishment was determined, and precipitation and Palmer Drought Severity Index (PDSI) values were correlated with the number of trees established per year. The presence of 137 fire scars was determined, which allowed the reconstruction of 41 fire events over the period 1855–2019; however, only the period 1940–2015 was used to compare tree recruitment, as tree establishment was detected in this period. The mean fire interval (MFI) was 2.28 years in general, and 12.17 years for extensive fires. As regards vegetation, a continuous recruitment pattern was observed, typical of a frequent low-intensity fire regime, although peak regeneration occurred after extensive fires. The correlation analysis showed that the number of trees established per year was influenced by the wet conditions that occurred in December of the previous year and the dry conditions in September and October of the previous year. This finding demonstrates the historical influence of fire and climate on the structure of the current stand in the study area. Therefore, the present study highlights the importance of including fire in forest management programs, considering the natural fire regime to which the species in this ecosystem are already adapted.

As part of our research, this article analyzes in diachrony and synchrony the main models of nomenclature signs for foreign buses and investigates the typology and format of the nomens. The first model of the bus nomenclature is built by three types: 1) abbreviation component+alphanumeric index; 2) abbreviation component + onym-based / appellative component; 3) abbreviation component + onym-based / appellative component + alphanumeric index: MCI D4500C, Setra ComfortClass S 416 GT-HD-2. We have identified the largest share of nomenclature names with abbreviation (alphanumeric) designation on the bus indication of Chinese bus companies: Ankai HFF6100LK10D, Foton BJ 6760. The second model of the bus nomen is anthroponymic nomenclature signs of the names of motor transport concerns, which are based on a male anthroponym of the surname type, mainly the owner or the founder of the bus manufacturer: Drögmöller E330K MiniComet, Citroen RELAY 3.0 HDi 155 157. Modeling of the bus nomens has several motivational bases, most of which, as we have established, are nomenclature signs based on the names from regional geography: Neoplan Hamburg, Autosan Wetlina City, Solaris Alpino 8.9 LE. Of particular note is the model of the bus nomenclature sign, where secondary nomination is mostly used and the emotional motivator, expressed by nouns-appellatives, is one of the components: Paradiso 1800 DD G7 (paradise), as well as involving the units of nouns-appellatives in nomination processes of modeling nomenclature to refer to professions, positions, titles (in most cases) in the masculine gender, but using femininities is also possible: VDL Ambassador, Berkhof Premier GB, Mitsubishi Fuso Aero Queen. In general, it can be concluded that the bus nomenclature has the same motivators and resources as the car nomenclature, and the use of Latin alphabet and numerical indexes is the most productive in the process of new nomination, because such numbers are easily upgraded and accelerate modeling of new types of bus equipment.

Leafing, flowering and fruiting of the 24 most representative species of trees and shrubs in Sudanian savannas and fallows near Bondoukuy (Burkina Faso) were studied for 2 y (May 1992 to June 1994). The period of defoliation was generally brief, and leaf flushing, flowering and fruiting occurred mostly in the dry season. The phenological behaviour varied nonetheless across species and individuals. A classification taking into account synchrony/asynchrony and duration in foliation, flowering, fruit ripening and seed dispersal phases allowed comparison of species' phenological plasticity. Species were distributed along a scale of increasing plasticity, from trees to shrubs. Along this scale, species of the Leguminosae appeared to be separated from those of the Combretaceae, the latter being generally considered as characterising fallow farming systems. These results provide new evidence about the effect of phylogenetic constraints on the phenological behaviour of the woody species of the Sudanian savannas.RÉSUMÉ. La feuillaison, la floraison et la fructification des 24 espèces d'arbres et d'arbustes les plus représentatives des jachères et savanes soudaniennes de la région de Bondoukuy (Burkina Faso), ont été étudiées pendant 2 ans (mai 1992 à juin 1994). La défeuillaison est généralement brève et l'émergence des feuilles, la floraison et la fructification se produisent principalement pendant la saison sèche. Les comportements phénologiques varient cependant entre les individus et entre les espèces. Une classification prenant en compte le degré de synchronisme ainsi que la durée de la feuillaison, de la floraison, de la maturation des fruits et de la dispersion des graines a permis de comparer la plasticité phénologique des espèces. Celles-ci sont distribuées selon un gradient de plasticité croissante des arbres aux arbustes. Sur ce gradient les Légumineuses se dissocient des Combrétacées, espèces qui sont par ailleurs généralement considérées comme caractéristiques des jachères. Ces résultats sont une nouvelle illustration de l'effet des contraintes phylogénétiques sur le comportement phénologique des espèces ligneuses des savanes soudaniennes.

Abstract Background and Aims Daylength determines flowering dates. However, questions remain regarding flowering dates in the natural environment, such as the synchronous flowering of plants sown simultaneously at highly contrasting latitudes. The daily change in sunrise and sunset times is the cue for the flowering of trees and for the synchronization of moulting in birds at the equator. Sunrise and sunset also synchronize the cell circadian clock, which is involved in the regulation of flowering. The goal of this study was to update the photoperiodism model with knowledge acquired since its conception. Methods A large dataset was gathered, including four 2-year series of monthly sowings of 28 sorghum varieties in Mali and two 1-year series of monthly sowings of eight rice varieties in the Philippines to compare with previously published monthly sowings in Japan and Malaysia, and data from sorghum breeders in France, Nicaragua and Colombia. An additive linear model of the duration in days to panicle initiation (PI) and flowering time using daylength and daily changes in sunrise and sunset times was implemented. Key Results Simultaneous with the phyllochron, the duration to PI of field crops acclimated to the mean temperature at seedling emergence within the usual range of mean cropping temperatures. A unique additive linear model combining daylength and daily changes in sunrise and sunset hours was accurately fitted for any type of response in the duration to PI to the sowing date without any temperature input. Once calibrated on a complete and an incomplete monthly sowing series at two tropical latitudes, the model accurately predicted the duration to PI of the concerned varieties from the equatorial to the temperate zone. Conclusions Including the daily changes in sunrise and sunset times in the updated photoperiodism model largely improved its accuracy at the latitude of each experiment. More research is needed to ascertain its multi-latitudinal accuracy, especially at latitudes close to the equator.

Sporadic Colorectal Cancer (sCRC) is the third leading cause of cancer death in the Western world, and the sCRC patients presenting with synchronic metastasis have the poorest prognosis. Genetic alterations accumulated in sCRC tumor cells translate into mutated proteins and/or abnormal protein expression levels, which contribute to the development of sCRC. Then, the tumor-associated proteins (TAAs) might induce the production of auto-antibodies (aAb) via humoral immune response. Here, Nucleic Acid Programmable Protein Arrays (NAPPArray) are employed to identify aAb in plasma samples from a set of 50 sCRC patients compared to seven healthy donors. Our goal was to establish a systematic workflow based on NAPPArray to define differential aAb profiles between healthy individuals and sCRC patients as well as between non-metastatic (n = 38) and metastatic (n = 12) sCRC, in order to gain insight into the role of the humoral immune system in controlling the development and progression of sCRC. Our results showed aAb profile based on 141 TAA including TAAs associated with biological cellular processes altered in genesis and progress of sCRC (e.g., FSCN1, VTI2 and RPS28) that discriminated healthy donors vs. sCRC patients. In addition, the potential capacity of discrimination (between non-metastatic vs. metastatic sCRC) of 7 TAAs (USP5, ML4, MARCKSL1, CKMT1B, HMOX2, VTI2, TP53) have been analyzed individually in an independent cohort of sCRC patients, where two of them (VTI2 and TP53) were validated (AUC ~75%). In turn, these findings provided novel insights into the immunome of sCRC, in combination with transcriptomics profiles and protein antigenicity characterizations, wich might lead to the identification of novel sCRC biomarkers that might be of clinical utility for early diagnosis of the tumor. These results explore the immunomic analysis as potent source for biomarkers with diagnostic and prognostic value in CRC. Additional prospective studies in larger series of patients are required to confirm the clinical utility of these novel sCRC immunomic biomarkers.

The Creation of the Character of Xiao Mei in the Play Script of Senja dan Penantian by Hernandes Saranela Inspired by the Chinese Widow Film. The Panji story that appeared around the XIII century at the end of King Airlangga in Singasari, East Java, became popular in the golden age of the Majapahit kingdom. In 1330 Gajah Mada was appointed by King Putri Majapahit Tribhuanatunggadewi as the ‘Mahapatih’ of the Majapahit kingdom. One year later, in 1331, to be precise, Mahapatih Gajah Mada made an oath known as the “Palapa Oath.” The “Palapa Oath” stated, among other things, that Gajah Mada would not enjoy/eat a palapa before “Nusantara” could be unified. As Mahapatih, every effort was made to realize the ideals contained in the “Palapa Oath.” Mahapatih Gajah Mada increasingly found a clear path after Tribhuanatunggadewi died, and was replaced by his first son named Hayam Wuruk. When he was crowned, king Hayam Wuruk was 16 years old. Under the inexperienced ‘Raja Muda,’ Mahapatih Gajah Mada’s power grew even more remarkable. It is even said that the real king of Majapahit was Gajah Mada. Due to the tremendous efforts of Mahapatih Gajah Mada, the expansion of the Majapahit empire was influential in various regions throughout the Archipelago. Furthermore, with a synchronic approach, it can be assumed that the spread and existence of the Panji story in various regions in Indonesia can be considered as traces of Mahapatih Gajah Mada’s expansionary politics in realizing his ideals as pronounced in the famous ‘Palapa Oath.’ As it is known, the distribution of the Panji story then adapted to local cultures, which made the Panji story have various versions. For example, the Panji story’s performance in Central Java, Malay, Lombok, Kalimantan, and even to countries on the Southeast Asian peninsula. So two important things to note are that the spread of the Panji story in various regions is in line with Gajah Mada’s expansionary politics. It contains the spirit of ‘Kenusantaraan.’ Various versions of the Panji story in the multiple areas show the nature of diversity in the Archipelago’s unity, which is centered in the Majapahit Kingdom. That is what inspired the founders of this republic to adopt the philosophy of “BHINEKA TUNGGAL IKA,” including the color of the flag “red and white” derived from “coconut sugar,” which has been known since the Majapahit era.Keywords: the distribution of the Panji story; the Palapa Oath; the Archipelag

In vitro maturation of porcine oocytes is characterized by a high level of asynchrony between oocytes. Previous studies reported that cycloheximide (CHX) and 3′, 5′-cyclic AMP (cAMP) synchronize porcine oocytes and improve development to blastocyst stage following IVF or have been used for somatic cell nuclear transfer (SCNT) (Ye et al. 2005 Biol. Reprod. 72(2), 399–406; Betthauser et al. 2000 Nat. Biotechnol. 18(10), 1055–1059). We previously reported that cAMP was more effective than CHX in synchronizing porcine oocyte maturation, producing MII oocytes in a shorter time window and providing a more homogenous population for future SCNT studies (Chen et al. 2008 SRF conference, 2008 abst, p34). Here we compared parthenogenetic development of porcine oocytes synchronized by these two treatments. Selected cumulus–oocyte complexes (COC) obtained from slaughtered gilts were randomly divided into three groups and cultured at 39°C, 5% CO2 in air in modified NCSU-23 medium (with 1 μm glutathione, 1 mm cysteine, 5 mg L–1 insulin, 10 ng mL–1 epidermal growth factor, 10% (v/v) porcine follicular fluid, 1% essential and 0.5% nonessential amino acids) ± hormones (10 IU mL–1 PMSG and 10 IU mL–1 hCG): (1) with hormones for the first 22 h and then without hormones until 44 h; (2) with hormones and 5 μg mL–1 CHX for 12 h, and then with hormones but no CHX until 44 h; (3) with hormones and 1 mm cAMP for 22 h, and then without hormones and cAMP until 44 h. Parthenogenetic development of cycloheximide and cAMP treated oocytes was compared by cleavage rate at 48 h postactivation (hpa) and blastocyst formation at 168 hpa. No significant differences were observed in the frequency of cleavage (96.7 ± 2.1% v. 81.4 ± 11.6% v. 84.5 ± 5.7%), development to blastocyst (28.3 ± 11.4% v. 27.1 ± 5.7% v. 32.8 ± 5.3%) between control, CHX or cAMP treated oocytes, respectively (chi-square test, P > 0.05). However, total cell number was significantly higher in the CHX group than cAMP group (42.7 ± 4.1 v. 31.8 ± 2.0, respectively; t-test, P < 0.05). The results demonstrate that synchronization of porcine oocytes by treatment with CHX or cAMP does not affect subsequent parthenogenetic development if judged by the blastocyst formation, although the meaning of the difference of total cell numbers between CHX and cAMP treatments is still unclear.

Machine methods for automatically analyzing text have been investigated for decades. Yet the availability and usability of these methods for classifying and scoring specialized essays in small samples–as is typical for ordinary coursework–remains unclear. In this paper we analyzed 156 essays submitted by students in a first-year college rhetoric course. Using cognitive and affective measures within Linguistic Inquiry and Word Count (LIWC), we tested whether machine analyses could i) distinguish among essay topics, ii) distinguish between high and low writing quality, and iii) identify differences due to changes in rhetorical context across writing assignments. The results showed positive results for all three tests. We consider ways that LIWC may benefit college instructors in assessing student compositions and in monitoring the effectiveness of the course curriculum. We also consider extensions of machine assessments for instructional applications. References Blei, D. M., Ng, A. Y., & Jordan, M. I. (2003). Latent Dirichlet Allocation. Journal of Machine Learning Research, 3, 993-1022. Boot, P., Zijlstra, H., & Geenen, R. (2017). The Dutch translation of the Linguistic Inquiry and Word Count (LIWC) 2007 dictionary. Dutch Journal of Applied Linguistics, 6(1), 65-76. Carroll, D. W. (2007). Patterns of student writing in a critical thinking course: A quantitative analysis. Assessing Writing, 12, 213–227. Landauer, T. K., Foltz, P. W., & Laham, D. (1998). An introduction to latent semantic analysis. Discourse processes, 25(2-3), 259-284. Lord, S. P., Sheng, E., Imel, Z. E., Baer, J., & Atkins, D. C. (2015). More than reflections: Empathy in motivational interviewing includes language style synchrony between therapist and client. Behavior therapy, 46(3), 296-303. Lund, K., & Burgess, C. (1996). Producing high-dimensional semantic spaces from lexical co-occurrence. Behavior research methods, instruments, & computers, 28(2), 203-208. Lunsford, A. A. (2016). St. Martin’s handbook (8th ed.): MLA supplement. Bedford/St. Martin’s Press. Massó, G., Lambert, P., Penagos, C. R., & Saurí, R. (2013, December). Generating New LIWC Dictionaries by Triangulation. In Asia Information Retrieval Symposium (pp. 263-271). Springer, Berlin, Heidelberg. Pennebaker, J. W. (2004). Theories, therapies, and taxpayers: On the complexities of the expressive writing paradigm. Clinical Psychology: Science and Practice, 11(2), 138-142. Pennebaker, J.W., Boyd, R.L., Jordan, K., & Blackburn, K. (2015). The development and psychometric properties of LIWC 2015. Austin, TX: University of Texas at Austin. Pennebaker, J. W., Chung, C. K., Frazee, J., Lavergne, G. M., & Beaver, D. I. (2014). When small words foretell academic success: The case of college admissions essays. PLoS ONE, 9(12), e115844. Pennebaker, J. W., & King, L. A. (1999). Linguistic styles: Language use as an individual difference. Journal of Personality and Social Psychology 77(6), 1296-1312. Robertson, K., & Doig, A. (2010). An Empirical Investigation of Variations in Real‐Estate Marketing Language over a Market Cycle. Housing, Theory and Society, 27(2), 178-189. Robinson, R. L., Navea, R., & Ickes, W. (2013). Predicting final course performance from students’ written self-introductions: A LIWC analysis. Journal of Language and Social Psychology, 32(4), 469 – 479. Taraban, R., Pittman, J., Nalabandian, T., Yang, W. F. Z., Marcy, W. M., & Gunturu, S. M. (2019). Creating and testing specialized dictionaries for text analysis. East European Journal of Psycholinguistics, 6(1), 65-75. Tausczik, Y. R., & Pennebaker, J. W. (2010). The psychological meaning of words: LIWC and computerized text analysis methods. Journal of language and social psychology, 29, 24-54. Van Wissen, L., & Boot, P. (2017, September). An electronic translation of the LIWC dictionary into Dutch. In Electronic lexicography in the 21st century: Proceedings of eLex 2017 Conference (pp. 703-715). Lexical Computing.

La pandémie liée au coronavirus SARS-CoV-2 a entraîné une multitude de mesures visant à contrer sa propagation. Parmi elles, la fermeture des établissements scolaires et le passage non-planifié à l’enseignement à distance. Le présent texte porte son attention sur l’expression de la dynamique d’enseignement-apprentissage-évaluation (mai-juin 2020) en mathématique auprès de 311 enseignants primaire et secondaire. Les résultats dégagent cinq principaux enjeux identifiés par les répondants. L’activité mathématique menée sous la modalité synchrone est davantage discuté et on y constate la place importante prise par l’exposé magistral et la résolution de problèmes issus de manuels. Les objets retenus par les enseignants dans l’exercice du jugement en évaluation surprennent et semblent teintés par différentes décisions ministérielles.

BackgroundEarly screening of elderly individuals who are at risk of dementia allows timely medical interventions to prevent disease progression. The portable and low-cost electroencephalography (EEG) technique has the potential to serve it.ObjectiveWe examined prefrontal EEG and event-related potential (ERP) variables in association with the predementia stages of Alzheimer’s disease (AD).MethodsOne hundred elderly individuals were recruited from the GARD cohort. The participants were classified into four groups according to their amyloid beta deposition (A+ or A−) and neurodegeneration status (N+ or N−): cognitively normal (CN; A−N−, n = 27), asymptomatic AD (aAD; A + N−, n = 15), mild cognitive impairment (MCI) with AD pathology (pAD; A+N+, n = 16), and MCI with non-AD pathology (MCI(−); A−N+, n = 42). Prefrontal resting-state eyes-closed EEG measurements were recorded for five minutes and auditory ERP measurements were recorded for 8 min. Three variables of median frequency (MDF), spectrum triangular index (STI), and positive-peak latency (PPL) were employed to reflect EEG slowing, temporal synchrony, and ERP latency, respectively.ResultsDecreasing prefrontal MDF and increasing PPL were observed in the MCI with AD pathology. Interestingly, after controlling for age, sex, and education, we found a significant negative association between MDF and the aAD and pAD stages with an odds ratio (OR) of 0.58. Similarly, PPL exhibited a significant positive association with these AD stages with an OR of 2.36. Additionally, compared with the MCI(-) group, significant negative associations were demonstrated by the aAD group with STI and those in the pAD group with MDF with ORs of 0.30 and 0.42, respectively.ConclusionSlow intrinsic EEG oscillation is associated with MCI due to AD, and a delayed ERP peak latency is likely associated with general cognitive impairment. MCI individuals without AD pathology exhibited better cortical temporal synchronization and faster EEG oscillations than those with aAD or pAD.SignificanceThe EEG/ERP variables obtained from prefrontal EEG techniques are associated with early cognitive impairment due to AD and non-AD pathology. This result suggests that prefrontal EEG/ERP metrics may serve as useful indicators to screen elderly individuals’ early stages on the AD continuum as well as overall cognitive impairment.

Purpose – Learner empowerment or learner autonomy is regarded by some theorists as the self-propelled, sole effort of the learner. However, in creating self-directed learners who are empowered to learn, the role of significant others such as the instructor is imperative. This study shows how a committed lecturer can play an instrumental role in facilitating self-directed learning among learners. Methodology – Learner autonomy in vocabulary learning was successfully facilitated among a group of Malay tertiary learners pursuing a Business Studies course in Malaysia. This qualitative study explored the lecturer’s proactive efforts and initiatives in raising learners’ confidence in learning vocabulary. Data were collected through reflective in-depth interviews with the lecturer and learners at the end of every week for one month to obtain insights into their learning experiences. Findings – The lecturer’s pedagogical approaches of providing sufficient learning opportunities in class, teaching vocabulary in context, using vocabulary lists and direct methods, and building lessons spirally to reinforce learning made complex tasks become manageable and achievable. These efforts were well-commended by the learners in this study. The lecturer's conscious decisions, namely, encouraging collaborative learning tasks and not forcing reluctant speakers were guided by her awareness of the learners’ cultural background which impinged on their learning preferences, thus, creating a non-threatening learning environment. Significance – This study establishes the case that learner empowerment is not teacherless learning but is fostered when the instructor is able to pitch the lesson at an appropriate level and create a conducive and positive learning environment to synchronise with the learners’ cultural traits.

ABSTRACT Much like its source, Ludovico Ariosto’s Orlando Furioso, the opera Roland by Philippe Quinault and Jean-Baptiste Lully has been met with scepticism regarding its structure. In particular, recent criticism has focused on its bifurcated plot as a monstrous feature. This article reframes this issue by proposing that Roland’s bifurcated structure reflects Ariosto’s synchronic narrative. It shows how current misconceptions of Roland are indebted to the Furioso’s literary reception. Roland’s distinctive structure is a reflection of the changing French aesthetics concerning verisimilitude and the unity of time. The article demonstrates the influence of Ariosto’s narrative practices on the opera’s dramaturgy and structure, showing that fidelity to Ariosto’s narrative implied making unorthodox choices when crafting theatrical adaptations of his poem. It is suggested that Quinault and Lully manipulated the idiosyncrasy of the source to suit their dramatic end—to illustrate the irreconcilable gulf between love and duty.

AbstractMany physiological processes in the human body follow a 24-h circadian rhythm controlled by the circadian clock system. Light, sensed by retina, is the predominant “zeitgeber” able to synchronize the circadian rhythms to the light-dark cycles. Circadian rhythm dysfunction and sleep disorders have been associated with aging and neurodegenerative diseases including mild cognitive impairment (MCI) and Alzheimer’s disease (AD). In the present study, we aimed at investigating the genetic variability of clock genes in AD patients compared to healthy controls from Italy. We also included a group of Italian centenarians, considered as super-controls in association studies given their extreme phenotype of successful aging. We analyzed the exon sequences of eighty-four genes related to circadian rhythms, and the most significant variants identified in this first discovery phase were further assessed in a larger independent cohort of AD patients by matrix assisted laser desorption/ionization-time of flight mass spectrometry. The results identified a significant association between the rs3027178 polymorphism in the PER1 circadian gene with AD, the G allele being protective for AD. Interestingly, rs3027178 showed similar genotypic frequencies among AD patients and centenarians. These results collectively underline the relevance of circadian dysfunction in the predisposition to AD and contribute to the discussion on the role of the relationship between the genetics of age-related diseases and of longevity.

Given its centuries-old origins and the inimitable mix of Semitic and Latinized vocabulary, the Maltese language benefits from a massive repertoire of proverbs and idioms that interpret life realities from the perspective of the common folks. The scope of this paper is to decipher a number of Maltese proverbs and idioms that encompass elements of political power and control. Each selected expression is probed in terms of political theory and contextualized from a sociological and anthropological standpoint. Such an analysis provides a cornucopia of diachronic and synchronic insights on how the Maltese perceive power and manipulation, judge the elites and the privileged, assess the art of politics and treat patronage and clientelism. “The wit of one and the wisdom of many” has organically led them to affirm their conviction that power manipulation, greed and elite collegiality, distortion of political virtues and exploitation of power games to the leverage of both the disadvantaged and the privileged are universal realities. In other words, these phenomena involving power and politics exist independently of the locals’ perceptions or interpretations. Bħala lingwa millenarja b’influwenzi mill-ilsna semitiċi u Latini, il-Malti għandu repertorju għani ta’ proverbji u idjomi li jinterpretaw ir-realtajiet tal-ħajja minn għajnejn il-popolin. L-iskop ta’ din ir-riċerka huwa li janalizza għadd minn dawn il-proverbji u idjomi li jinkorporaw aspetti marbutin mal-politika, il-poter u l-kontroll tal-massa mill-elit. Kull proverbju magħżul huwa diskuss fil-qafas tat-teorija politika u kuntestwalizzat mil-lat soċjoloġiku u antropoloġiku. Din l-analiżi ssawwar riflessjonijiet dijakroniċi u sinkroniċi ta’ kif il-Maltin jaħsbuha dwar il-poter u l-manipulazzjoni tal-massa, kif jiġġudikaw l-elit u l-klassi pprivileġġjata, kif jassessjaw l-arti politika u kif jitrattaw il-patrunaġġ u l-klijentaliżmu. <p> </p><p><strong> Article visualizations:</strong></p><p><img src="/-counters-/edu_01/0783/a.php" alt="Hit counter" /></p>

This paper aims at improvement of knowledge about the structure of bimodal distribution of coastal current direction repeatability at Cape Kikineiz of the Southern coast of Crimea as per monitoring data obtained at the stationary oceanographic platform of the Black Sea hydrophysical sub-satellite testing area of the MHI RAS. Used for monitoring, a vertical measuring antenna with a fixed aperture of Euler testers of the current horizontal component provided verifiable and synchronic isolation of the current's structural characteristics with a vertical velocity shift and multiscale coherent oscillations of the current. New results of analysis of in situ data are presented regarding characteristics of the coastal current and its variability. The data were obtained within the period from November 2001 to 2008. Change patterns of the long-term coastal current regime are noted. The current's characteristics are matched to the results obtained at Cape Kikineiz of the Southern coast of Crimea for the period from September 2008 to 2019. Regular intense oscillations of the coastal current at the local inertial (17 hrs) and daily component as well as current oscillations with a period of 11.6 day are defined. Evolution is analyzed of probability density distribution of the velocity module and current vector direction after calculations, during which a corresponding vector distribution of intensive inertial-gravitational, mesoscale and synoptic oscillations was excluded in the original vector series of dynamics using a digital filtration method. When excluding the contribution of daily and inertial oscillations, the backward and primary mode ratio in the histograms of the coastal current direction repeatability decreases by more than three times. When excluding the contribution of mesoscale and synoptical oscillations, the backward mode of current is almost absent and there exists only a large-scale coastal current coinciding with a cyclonic direction of the coastal edge of the Black Sea Rim Current. Bimodal distribution of the coastal current direction repeatability is a result of superposition of velocity vectors of a large-scale current and variable contribution of existing orbital velocities of multiscale wave and vortex formations present in the coastal-shelf area.

Globalisation is often identified as the pre-eminent push towards a global social order. Some see globalisation as an all encompassing and inevitable process towards an emerging “hyperglobal” world order (Held et al.); an “inexorable integration of markets, nation states and technologies to a degree never witnessed before” (Friedman); a world that has become a “single place” (Robertson). Some contend that this emergent global order signals the end of the nation state (Ohmae), while others argue it is a deliberate project of capitalism, imposing intense market forces on states and individuals (McMichael, Hirst and Thompson). Some, like Wallerstein, question the ‘newness’ of this global order, pointing to continuities with earlier capitalist and imperialist movements. Across these diverse views, there is a central shared notion that globalisation moves us towards a global social order (past, present, or future), an order that is in need of interrogation and critique. In an era of global power monopolies, intense social upheaval and inequality, how can order be anything but suspect? Order is at the crux of power; we associate it with domination and control, a system imposed. Social and cultural critics, influenced by liberation movements of the past 50 years, are vigilant in questioning the existing order, and work to expose the inequalities inscribed within it. Order serves the interests of the powerful, at the expense of the weak. We see it as a social construct, negotiated as much through our very ways of knowing (‘the order of things’) and systems of representation and belief as it is through institutions of regulation and enforcement. Social inquiry is the critique of order, seeing order as an effect of power and domination. Yet our own inquiry is fraught with order. Order, more than progress, is the end point of Modernity, the promise of knowledge and technology; a new order of global economic and social prosperity. Implicit in critique is a call for reform, for a different social order. The idea of a new order underpins social critique. The drive to understand is a drive towards order. Or is such ordered sense-making just a particular kind of inquiry, the totalising project of modernity, resisted by poststructuralist, postmodernist, and postcolonial social critics? Following this tradition of resistance, many contemporary social debates are characterised by a scepticism towards order, whether of the past, present, or identified as emerging, to be struggled towards or resisted. In a ‘post’ mode of inquiry, cultural critics such as those included in this issue of M/C Journal deconstruct order, reluctant to impose or propose another order. Some identify alternative formations that emerge, tentatively, in spite of order, or out of disorder. These diverse social and cultural formations can be thought of as examples of ‘spontaneous order’, following mathematician Steven Strogatz’s work (revising chaos and complexity theory) on synchrony in complex natural phenomena. Many critics look to the spaces of new media to explore questions of social order, imposed or spontaneous, hegemonic or liberatory. Just as the city is emblematic of modernity’s order, the Internet and converged media are emblematic of the ‘hyperglobal’ order, and the various dispersed formations of ‘spontaneous order’. The articles in this issue of M/C Journal engage with this topic of ‘order’ from a variety of perspectives. Our feature article by Mark Nunes deals with what is perhaps the most important struggle for ‘order’ of the present time – the Bush administration’s ‘war on terror’ and its implications for the networked environment. Far from the quagmire of the Iraqi conflict, Nunes finds a new kind of order being imposed through new policies in the ‘homeland’ itself. Another, far less life-threatening but nonetheless important, ideological conflict is currently playing out closer to M/C’s home in Australia, following the recent changes to the tertiary education system imposed by the Federal government. Tara Brabazon’s article “Freedom from Choice” questions the implications of the new policies, and asks how they will re-order the educational value system in this country. Derek Wallace adds a wider perspective to this line of thought, examining the implications of continuing moves towards a knowledge society or knowledge economy in many leading nations of the Western hemisphere: whose order is being pursued here, and is it a beneficial one? In turn, Teodor Mitew examines sites of resistance to these and other attempted re-orderings. In his view, autonomous activist movements such as the Critical Art Ensemble desire a ‘beta-utopian order’, an unfinished order existing in ‘eternal pre-release form’ and constantly requiring debugging. The computer metaphor is carried through to Jussi Parikka’s article, describing the continuing virus threat as a form of digital disorder. He suggests that viruses uncover ideological and political aspects of digital order which would otherwise remain unseen. We remain in the digital realm with our subsequent articles. In his contribution to this issue, Mark McGuire analyses Habbo Hotel, a highly ordered community space for teenagers which appears not unlike an online version of some of the privatised townships now run by Disney and other corporations. Providing further insight into how such ordering of commercial online spaces is performed, Kylie Jarrett offers an examination of the correlations between the rhetorical, hypertext, and database structures of ninemsn, Microsoft’s Australian partnership with the Nine TV network. The rhetoric of social and communal order is also the topic of Rob Garbutt’s article “Local Order”, which investigates the power of that simple term ‘local’ as it is applied to or withheld from residents in the town of Lismore, New South Wales. Being a local is an honour not awarded lightly, as Garbutt shows. And such local order exists even in anarchist communities, as Jeff Shantz shows: while resisting dominant paradigms, ‘DIY’ anarchists “occupy their own ground” in autonomous zones (‘A-zones’), and offer alternative orderings of their environment. The last three articles in this issue all deal with the ordering power of the media. Stephen Stockwell discusses the response of Hollywood to the 11 September attacks and subsequent wars, showing the mainstream film industry’s support for the Bush administration’s campaign at home and abroad while painting a different picture for television drama. Ben Isakhan offers a crucial counterpoint to the all-too-common myths and omissions dominating news coverage from the Iraqi conflict, and Solrun Hoass finally turns our gaze towards another member of the infamous ‘axis of evil’, pleading for a more considered engagement with North Korea which could be informed by a look at the movies and television series produced there. Order is multifaceted and omnipresent. The articles in this issue offer glimpses of some of the flashpoints of the many struggles between order and disorder, and between various ordering paradigms. In doing so, they provide a snapshot of current world conflicts. References Albrow, M. The Global Age. Stanford: Stanford University Press, 1997. Friedman, T. The Lexus and the Olive Tree. London: Harper Collins, 2000. Globalization. 3 Feb. 2005 http://www.sociology.emory.edu/globalization/>. Held, D., et al. Global Transformations. Oxford: Polity, 1999. Hirst, P., and G. Thompson. Globalization in Question: The International Economy and the Possibilities of Governance. Cambridge, UK.: Polity Press, 1999. McMichael, P. Development and Social Change: A Global Perspective. Thousand Oaks, Calif.: Pine Forge Press, 2000. Ohmae, K. The End of the Nation-State. New York: Free Press, 1995. Robertson, R. Globalization: Social Theory and Global Culture. London: Sage, 1992. Strogatz, Steven. Synch: The Emerging Science of Spontaneous Order. New York: Theia, 2003. Wallerstein, I., and T. Hopkins. The Age of Transition: The World System 1945-2025. Atlantic Highlands, NJ.: Zed Books, 1996. Citation reference for this article MLA Style Ferrier, Liz, and Axel Bruns. "Editorial: Fraught with Order." M/C Journal 7.6 (2005). echo date('d M. Y'); ?> <http://journal.media-culture.org.au/0501/00-editorial.php>. APA Style Ferrier, L., and A. Bruns. (Jan. 2005) "Editorial: Fraught with Order," M/C Journal, 7(6). Retrieved echo date('d M. Y'); ?> from <http://journal.media-culture.org.au/0501/00-editorial.php>.

The contemporary supermarket is a work of classification and cataloguing as marvellous as any museum. Barcodes are hallmarks by which its computer systems could know, in their own electronic language, every possible product of a certain kind afoot in the nation. It is a rather special institution in this respect -- a huge fund of contemporary synchronic cultural memory, a database and storehouse of collected human tastes to which individuals turn to seek out their own. However, this means that just as Wittgenstein demonstrated the impossibility of a purely private language, there can be no such thing as a purely private taste. Taste is demonstrated by choosing from a range of public items, that is, products. Therefore let's bracket the liberal concept of sovereign personal taste for now and beat a different track: the supermarket is the site of aggregation of multiple discourses by which the individual is sewn into and sews the fabric of collective life. Techniques used to sell food today, such as freebies (like plastic toys), free offers, forms of gambling, and images of healthiness, convenience, celebrity and enhanced relationships, appeal to -- must appeal to for commercial reasons -- shared values. It is inviting to view the supermarket as an emblem of a postmodern condition. The gaggle of images and words that line its aisles defy unity, play fast and loose with reality, create a simulacral space of copied quotes and sight bites that is coterminous with radically decentred selves. It conforms to the Jamesonian topography of a culture that has lost it -- that sense of real placed history that identity used to be tied up with. But my aim in this essay is to critique such a rhetoric of loss. Discourse remains the province of the self-imaginings of social groups in spite of the diversity of images in circulation. And although the media through which group solidarity is transmitted change with technological developments, the fact of such transmission does not. Hence, by looking at the imagery used on food packets, I will analyse the way that one rhetorical strategy used to sell the food we find on supermarket shelves -- nationalism -- is part of a longstanding cultural trajectory by which citizens of a nation imagine their relationship with their land. This, however, involves the equation of 'the nation' with the ethnic imagery of the group that dominates its political apparatus and territory, a process of circumscription that I shall ultimately suggest has political ramifications, especially in the context of nations like Australia which were formed by largely European settler colonisation of the land. Nationalism, then, is a strand of marketing rhetoric used most often, but not exclusively, for the promotion of products in the country of their origin. As such it grafts a tradition of art commemorating place and ethnic identity into the seemingly unlikely genre of the product label. Indeed, for Benedict Anderson the sociopolitical sentiment of nationalism requires forums and images through which to articulate itself, or more accurately, to imaginatively create its auratic object of adoration -- as nationalism is itself innovative (Anderson 15). It also depends upon technologies that can produce a sense of simultaneity between dispersed people who will never meet each other. The distribution of the packaged 'gifts' of a land to 'its people' provides one such opportunity for the transmission of sacralised images of land and the solidarity of its inhabitants. So the genre of the label that comes with a specific distribution and selling system provides the technical medium, and the land, its produce, its people and their relationships in ecosocial community, form the imagery. A limit case example of pride in the gifts of the land can be found on the label of New Zealand's Steinlager: "New Zealand's Finest ... World's Best Lager ... Brewed with the finest New Zealand Hops, Yeast, Barley and Pure Water ... Since 1854". It embodies a series of associations found in other examples: the products of the land are associated with firstly, high quality, and secondly, natural purity. New Zealand seems to be repeated with two slightly different senses. In its juxtaposition with "the world", the two places centre on the finished product of lager, which is presented as a literally world-beating national product. The last line of the label reads "Brewed and Bottled by New Zealand Breweries Limited", the company name both emphasising the agency of New Zealand people in processing ingredients taken from their land's soil, and the legally New Zealandian status of their enterprise. The second sense implies the physical basis for all this: the giftedness of the land which subtends an economy and a culture. "Since 1854" brings these components together on the axis of continuity, making the origination of national production temporal as well as spatial. In other words this benign relationship of production becomes part of national heritage. A certain double sense is in play. Land is both a nation comprising citizens and physical resource; the word that perfectly fuses the sense of the former's political proprietary relationship with the latter into a working unity. Accordingly many packets transfigure the legal requirement to mention the place of production into an attention-grabbing declaration of country of origin whilst also referring to the physical land. The latter may be parsed into two general categories: imagery of animals, plants, landscapes, the elements, etc, and rustic images of human management of the land. So Bulla ice cream advertises its Australianness to a pastoral backdrop; Saxa salt, which has been "Australia's own ... Since 1911", is being hauled by a hat-wearing Aussie man and loyal horse; Bundaberg caster sugar is both "pure Australian" and "Australian made" thanks to the blessing of the (Australian) sun. And other products, such as Australian Natural Foods Non Dairy Soy Mango Smoothie and Pureland Organic Tofu make links between nation and nature through 'land-based' company names similarly buttressed by images of Australian agricultural landscape and the Australian made hallmark respectively. The three conceptual categories often found in correlation with the concrete particulars of 'the land' -- healthiness, purity and naturalness -- are well represented in the packets analysed here. A series of metonymic implications is set up between the terms. They are all potential qualities of the land that are realised in the products it yields. Pureland and Australian Natural Foods juxtapose nation and healthiness closely and the pastoral visions of Bürgen and Dairy Vale have the approval of the National Heart Foundation. Bundaberg and Pureland make the most direct appeals to purity, but concepts such as Bulla's "Australian made real dairy" and Devondale's "choice grade" and "premium Australian" also convey a certain sense of uncorrupted pedigree in their products' provenance. Most products seem to evoke naturalness pictorially, with green rolling landscapes and cows feeding on the verdure featuring particularly highly. Thus at this point a critique of capitalist industrial culture is possible. The missing links are the contemporary factory and office: the places of the processing and assembly of the product physically and discursively; the places where the fruits of the land meet their packaging and are primed for the marketplace. The gifts of nature become commodities but are inscribed as the gifts of nature still, such that the point of sale obfuscates the point of production: profit. The whole enterprise seems to be based on a principle of distantiation. Because of urbanisation, the vast majority of people live away from farm land, and because most food is not consumed by the local communities that produce it, but is produced for larger markets, it is packed and written upon for transport to strangers who will buy it and perhaps also an idealisation of the land. Yet they aren't strangers. This mediation of group solidarity by food-as-commodity does not tear social bonds apart, it forms them. It forms ecosocial community just as it provides a projection of one. And the very invocation of group loyalty as the reason for buying means we should question, as John Frow has done, whether the commodity is always simply a token of abstraction in conceptual opposition to 'the gift' (Frow, "Gift and Commodity"). It is not simply the case that capitalists dupe consumers into thinking of commodities in gift-like terms. Indeed, the discourses of the land we find on supermarket shelves go back a long way in Western culture. As Raymond Williams says: "in English, 'country' is both a nation and a part of a 'land'; 'the country' can be the whole society or its rural area. In the long history of human settlements, this connection between the land from which directly or indirectly we all get our living and the achievements of human society has been deeply known" (1). The majority of the packets analysed extend the pastoral tradition of European art, a tradition which determines the "innate bounty" (33) of the land as the province of benign, 'total' social relations as reflected in the "timeless rhythm" of the authentic agrarian life (10). But the pastoral tradition is itself a media technical one. Williams points out that "a working country is hardly ever a landscape. The very idea of landscape implies separation and observation" (120). The same is true of pastoral in its nationalistic guise. It is transmitted by books, paintings and packets, is predicated on such a 'separation and observation'. The idealisation of the common land that subtends 'us' may be an attempt to bridge that distance, yet it is, ironically, transmitted through inscribed objects that create bonds between spatially and temporally dispersed people. It achieves what Anderson calls "unisonance", "a special kind of contemporaneous community which language alone suggests -- above all in the form of poetry and songs" (132). So, if the supermarket turns inner desire outward to the realm of public items that provides its possibilities, nationalistic desire moves in the same way, both inside and outside the supermarket context. There is no purely internal or purely external nation, just as there is no private language. Rather cultural memory, whether transmitted by a food packet or a poem is a thread transmitted through selves, language, technological milieux, and groups of people. Thus as Thongchai Winichakul succinctly states, "a nation is not a given reality. Rather it is the effect of imagining about it" (14). "We can know about it as long as we employ certain technologies to inscribe the possible sphere. In turn, such technologies create the knowledge of it, create a fact of it, and the entity comes into existence." (15). The contemporary food packet is one such media technology as certainly as a book or a song, and all media inscriptions of the possible sphere of 'the land' are lived ecosocial experience of the land. They make the land a unity by fusing its first physical sense with its second sociopolitical one. Invocation of the land as a prior given that subtends and provides the continuity of a sociopolitical group that has power over its resources, nests the historical contingency of that power relationship into a secure vision of the provenance of nation with the self-origination of 'its' land. That natural element, free, pure and healthy, is the one in which the group's ownership rights are rooted and legitimated. However, in fact, any nation is itself an historical innovation, an inherently unstable ideological product of strategy, technique, rhetorical and material. Nation-states are not naturally correlative with the land, nor are the ethnic groups that politically dominate the nation. They arise where other socio-economic political organisations existed before; they emerge. In The City and the Country Williams's main concern was to point out an alternative class-based history of the real and largely exploitative management of the land, a history that is actively occluded by idealised renderings of the countryside. Here in a parallel way but without room for explication, I want to suggest an alternative history of the management of the land that is indissociable from the emergence of the modern Australian nation -- a race-based history. Thus, here's the rub: the totems of pastoral that are equated with Australianness in the packets I have referred to, are European. The 'food packet' pastoral idealises group totems such as to transform historically contingent relationships of certain ethnic groups with the land into naturalised ones. The cows of Bulla and Devondale, the pastures of Dairy Vale, Bürgen's wheat, the agricultural infrastructure, the men imaged and their modes of management of the land, are European in lineage, and so is most of the food they sacralise as 'Australian'. These things are not natural to the land but were introduced, as was a related political and economic infrastructure that created 'Australia'. And there is a whole history to this appropriation of the land that is not active in the rhetorical force field of the European Australian pastoral, just as the living cultural memories of Aboriginal peoples disposed by the creation of the Australian nation-state are not. ... In "Australia Day at the Aboriginal Tent Embassy", Felicia Fletcher and John Leonard mention how representatives of Aboriginal countries in Australia assembled at Parliament House eat food to sustain themselves in their bid to right this dispossession: "vegetables are cooked in the coals, bread is toasted over the fire, endless cups of tea are poured, pots of three dozen eggs are boiled again and again to keep up the strengths and spirits of the people" (16). However, they add, quoting the group rather than a specific individual: "'It's nice, but at home we'd have a nice bit of kangaroo tail in the fire -- you've got to know how to do it properly -- and damper'": a different memory of and relationship with 'the land' (in both its senses). To conclude, the memories of the land create it at the time of commemoration. How we commemorate it is a present-day matter of great communal and political significance. Plates 1 Ducks Nuts 7 Bürgen High-Bake Heritage White bread 2 Steinlager Beer 8 Devondale Extra Soft margarine 3 Bulla Real Dairy Ice Cream 9 Bundaberg Caster Sugar 4 Saxa Table Salt 10 Dairy Vale Skim Milk 5 Pureland Organic Tofu 11 Devondale Cheese 6 So Natural Mango Smoothie 12 Edgell References Anderson, Benedict. Imagined Communities: Reflections on the Origin and Spread of Nationalism. London: Verso, 1983. Fletcher, Felicia, and John Leonard. "Australia Day at the Aboriginal Tent Embassy." Meanjin 58.1 (1999): 10-17. Frow, John. "Gift and Commodity." Time and Commodity Culture: Essays in Cultural Theory and Postmodernity. Oxford: Oxford UP, 1997. ---. "Toute la Mémoire du Monde: Repetition and Forgetting." Time and Commodity Culture: Essays in Cultural Theory and Postmodernity. Oxford: Oxford UP, 1997. Williams, Raymond. The Country and the City. London: Chatto & Windus, 1973. Winichakul, Thongchai. Siam Mapped: A History of the Geo-Body of a Nation. Chiang Mai: Silkworm Books, 1994. Citation reference for this article MLA style: Guy Redden. "Packaging the Gifts of Nation." M/C: A Journal of Media and Culture 2.7 (1999). [your date of access] <http://www.uq.edu.au/mc/9910/gifts.php>. Chicago style: Guy Redden, "Packaging the Gifts of Nation," M/C: A Journal of Media and Culture 2, no. 7 (1999), <http://www.uq.edu.au/mc/9910/gifts.php> ([your date of access]). APA style: Guy Redden. (1999) Packaging the gifts of nation. M/C: A Journal of Media and Culture 2(7). <http://www.uq.edu.au/mc/9910/gifts.php> ([your date of access]).

"I write for a species that does not yet exist." -- Nietzsche (958) III. Note on Self-Organisation and Selectionism According to your mainstream brand neo-Darwinian biologist, natural selection is the stuff of which evolution is made, the First Principle of life. There is nothing in the natural world which cannot be explained by random mutations within the genome and subsequent selection of the fittest form by the natural environment. Beyond the constraints set by the period of waiting for mutations to occur and external conditions, there are no limits to this system, and an organism forms from scratch to a furry crawling thing in a gradual process reliant on external factors. Neo-Darwinism is an attempt to reconcile two theories which are quite simply at odds with one another: Mendelian genetics, which claims that organisms do not change with time, and Darwinism, which claims that they do. This is usually done in a mathematical way, with natural selection as the linchpin of some tight equations. There can be no internal feedback from the body (phenotype) to the genes (genotype). There is no self-organising adaptive order: all emerges from the process of selection as a carefully articulated tree diagram, and adapts over eons. As the Darwinian critic Arthur Koestler pointed out, natural selection is hence the only process found in nature which is devoid of feedback. Neo-Darwinian theory is both unfalsifiable and all-pervasive; it is easy to forget that it is a theory which has not yet been proven beyond doubt by paleontological fact, and that Darwin himself suggested there may be processes other than natural selection at work in the unfolding of life. There are a couple of rogue biologists and a-life crazies, however, that don't believe the Selectionist hype. They are not suggesting that natural selection is a dud theory, but simply that there might be other factors involved, and that the really interesting questions don't just concern life as a Darwinian competition between furry, crawling things, but the interplay between structure and chaos at the basic levels of the system which might give rise to it. Biologists such as Brian Goodwin and Stuart Kauffman take issue with this, claiming that an understanding of life should begin at a more fundamental level than tree diagrams and zoology -- molecular biology, biochemistry, complexity theory. This is the 'language' of life: the way that structure spontaneously emerges from chaos. Niles Eldredge and Stephen Jay Gould looked at the fossil record a few years back and decided that there is no proof that one species turns into another slowly: the mathematics of the Neo-Darwinists relied upon the idea that species took hundreds of millions of years to evolve eyes and ears and legs and wings, branching off into other species in the manner of a tree diagram over billions of years. What Eldredge and Gould found was that species seem to spontaneously emerge fully formed: there is minimal variation going on. A species emerges rapidly, it lasts for a time (often a short time), and then it dies off. The in-between period, the period of mutation and selectionism, is largely unaccounted for by the fossil record, especially considering the importance of such transitory phases to the neo-Darwinists. There are many 'missing links' in the record. For over twenty years, Stuart Kauffman has been going on about what we might call a Second Principle in evolutionary biology: self-organisation. He argues that because natural selection alone is not enough to explain the relatively short timescale on which life arose, some other ordering principle is necessary. He locates this, as Katherine Hayles observes, in the ability of complex systems to self-organise (241). A self-organising system involves the heresy of internal feedback and internally-produced constraints. Living creatures would converge upon certain forms as much as diverge from them due to the influence of mutations caused by cosmic rays, wild chance and external factors. Creatures will not just evolve over billions of years due to selection, but will appear in a more concerted and spontaneous manner. Systems will seek their own order. The heresy in this (as far as neo-Darwinians are concerned, but not all evolutionary biologists) is located in the fact that such enabling constraints emerge from within the system itself. Consequently, natural selection is not the only force at work in evolution. The system is its own material of expression, and can generate its own tendencies and limits. Kauffman calls this process antichaos, or "order for free" (335). One can sense that such a theory would be objectionable to biologists: there is nothing distinctively biological about this explanation, which in fact borrows from physics and complexity theory, and it explores living organisms, chemical compositions and non-biological aggregates alike as systems, privileging no particular machine. A 'complex system', in particular, can be anything from the stockmarket to a flock of birds. XI. Sonicform We might note here a similarity with virtual artist Keith Nettos's Java-based sound system, Sonicform, whose evolving sound structures can be obtained from the artist on request <lucidweave@usa.net>: the divide between living and non-living is not the issue. As Keith puts it, "it's an echo of that Descartian dichotomy between mind and matter. Do such distinctions help us to know ourselves better? I'm not sure that they do". Sonicform is more a world of Newtonian discovery than biblical creation. Self-organisation works on a generative systemic level, and is a prerequisite more so than a defining quality of life or evolution; it is necessary but not sufficient to characterise an organic system. The computer is the perfect environment in which to explore the confusion and commonalities between animate and inanimate systems, and in that confusion, reveal something of the processes underlying the actual generation of self and order in the universe. Information-processing, and life, require a certain type of complexity. The system must be dynamic, yet allow for novel patterns. The computer emphasises the logic as well as the mechanics of life, which are then honed and honoured by the more familiar conception of natural selection. IV. Self-organisation is the natural consequence of simple components (cells, units of sound, air molecules, genes) interacting via equally simple rules. Patterns and forms emerge from the collective raucous, and these forms give rise to other forms. The components in such a system are bimbos: they have no idea what is going on in the greater body, and don't care. In other words, a complex system emerges from lots of small but well-chosen components interacting in a rule-governed way, developing a larger behaviour or pattern which cannot be predicted or divined from these constituent parts. Random mutation and selection will act upon such a system -- this is how Selectionism fits in: forms will not just evolve from scratch via selection, but will spontaneously emerge from within the system, working in conjunction with the First Principle. IV. Sonicform In the Sonicform system, the components are 'sound fragments', the samples attached to the images in the top left-hand corner of the screen at startup, and also the people seated at terminals who interact with these fragments. Although it might seem to be stretching the concept of systemic components to include the user population, the fact that the emerging pattern is dependent on these users to evolve renders them part of the system. The organisation of a machine has less to do with its materiality than with the inter-relations of its components. The rules in Sonicform are the 'sound controllers' located on the right-hand side of the screen, containing basic instructions such as "play sound", "loop sound" and "stop sound" that control the sound fragments and consequently limit the structure of the emerging acoustic pattern. Because Sonicform is linked via the Net to 'sonicserver' and consequently the multiple versions of itself which are being executed at any point in time, any changes that a user makes (e.g. attraction towards a particular kind of sound) are detected by sonicserver and fed back into a primary chain structure. This is the formative basis of Sonicform's 'evolution': a selection of internal behavioural constraints generated by its constituent parts. The heresy in this is the implication that both biological and technical systems are capable of self-organisation and evolution, that both are constellations of universes which are capable of autonomy and complexity (and 'life' as a certain form of complexity). This is not anti-humanist. It's not even post-humanist. Ideology is a human concept which is brought to bear on technology. We're talking a different register altogether. Technical machines, organic machines, conceptual machines: each will beget the other, each will inscribe its own pattern on the process, each will redefine the limits of such connections. VII. The Death of Metaphor: All That Consists Is Real 'Machinic heterogenesis', a term used by Felix Guattari in his book Chaosmosis, is a mode of being and production that draws on complexity theory and the work of Francisco Varela (a biologist interested in self-organisation in immune networks) and Kauffman. Guattari extends the concept of self-organisation to create a pragmatic philosophy. Machinic heterogenesis is a term to describe the way that the machines which populate the universe connect with each other, mutually affect each other, exchange segments and then bifurcate into new machines. Collective existential mutation. When we sit at a computer screen, we are connected with the computer's universes of reference through the circuits of sight, the play of fingers across the keyboard, the conceptual and logical limits of the exchange laid down by both parties. There is a certain synchrony going on across the zone of intersection and compromise to the limits of this exchange. In other words, the limits of the medium define the exchange and what we are becoming as we connect with it. What is the 'ness' of the computer medium, and what are the possible universes of exchange which extend from this? Sonicform explores this exchange through sound, and through a system which explicitly invites us to be a part of an evolving structure. The use of complexity theory and evolution in Sonicform makes explicit the rethinking of machines which we have been doing here in general: machines speak to machines before they speak to Man, and the ontological domains that they reveal and secrete tend towards pattern in an innate way, determined by the mode of aggregation of their constituent parts. Sonicform rethinks technology in terms of evolutionary, collective entities. And this rethinking allows for the particular qualities of the medium itself, its own characteristics, its own unique interpretations of our model of evolution, to express themselves. Here I might note something: evolution cannot be naturalised and reified as an entity independent of the conceptual, technical and scientific machinery of its production. In the eagerness to import biological models to the computer in a-life, we sometimes forget that from its very origins, the human species has been constituted by technical evolution, and that it is the mediation afforded by technics which makes "it impossible simply to describe evolution in terms of a self-contained, or monadic, subject that passively 'adapts' to an object-like environment" (Pearson 4). Similarly, we have produced our various models of evolution by analysing the 'natural environment' through the mediation of technology. Technology has always enjoyed more than just the position of a neutral tool to locate and test Nature, and has its own unique limits and qualities to contribute to anything we produce with it. So this will be the beginning of our rethinking. Constellations of universes colliding, machines exchanging particularities, components that retain their autonomy and yet can collect and self-organise into complex systems, even life. "The ideas that we have been devoting space to here -- instability, fluctuation, complex systems -- diffuse into the social sciences", in the words of Ilya Prigogine (312). If we can create an evolving complex system on the screen which we ourselves are components of, we tend to rethink the interface between nature and technology. What does it say about the "reference point" of the natural world when creatures whose entire function consists of weird acoustic dances across computer circuitry begin to self-replicate and exhibit the signs of open-ended evolution, resulting in formations which no longer have analogues in the 'natural' world? I'd like to hesitate a start here. Biology is its own material of semiotic expression. Techné is its own material of semiotic expression. To address the interface between nature and technology, we need a philosophy of cells, flocks, patterns, components, motors, and elements. We need a philosophy that will create an interference pattern across the zone of intersection. References Hayles, N. Katherine. How We Became Posthuman: Virtual Bodies in Cybernetics, Literature and Informatics. Chicago: U of Chicago P, 1999. Kauffman, Stuart. "Order For Free." The Third Culture. Ed. Brockman. New York: Touchstone Press. Nietzsche, Friedrich. The Will to Power. Trans. W. Kaufmann and R. J. Hollingdale. New York: Random House, 1968. Prigogine, Ilya, and Isabelle Stengers. Order Out of Chaos: Man's New Dialogue with Nature. London: Bantam Books, 1984. Pearson, Keith Ansell. Viroid Life. London: Routledge, 1997. This work is part of the Australian Network for Art and Technology's Deep Immersion: Creative Collaborations project, funded by the AFC. Citation reference for this article MLA style: Belinda Barnet. "Machinic Heterogenesis and Evolution: Collected Notes on Sound, Machines and Sonicform." M/C: A Journal of Media and Culture 2.6 (1999). [your date of access] <http://www.uq.edu.au/mc/9909/sonic.php>. Chicago style: Belinda Barnet, "Machinic Heterogenesis and Evolution: Collected Notes on Sound, Machines and Sonicform," M/C: A Journal of Media and Culture 2, no. 6 (1999), <http://www.uq.edu.au/mc/9906/sonic.php> ([your date of access]). APA style: Belinda Barnet. (1999) Machinic heterogenesis and evolution: collected notes on sound, machines and Sonicform. M/C: A Journal of Media and Culture 2(6). <http://www.uq.edu.au/mc/9909/sonic.php> ([your date of access]).

I. Happy Endings Chaplin’s Modern Times features one of the most subtly strange endings in Hollywood history. It concludes with the Tramp (Chaplin) and the Gamin (Paulette Goddard) walking away from the camera, down the road, toward the sunrise. (Figure 1.) They leave behind the city, their hopes for employment, and, it seems, civilization itself. The iconography deployed is clear: it is 1936, millions are unemployed, and to walk penniless into the Great Depression means destitution if not death. Chaplin invokes a familiar trope of 1930s texts, the “marginal men,” for whom “life on the road is not romanticized” and who “do not participate in any culture,” as Warren Susman puts it (171). The Tramp and the Gamin seem destined for this non-existence. For the duration of the film they have tried to live and work within society, but now they are outcasts. This is supposed to be a happy ending, though. Before marching off into poverty, the Tramp whistles a tune and tells the Gamin to “buck up” and smile; the string section swells around them. (Little-known [or discussed] fact: Chaplin later added lyrics to this music, resulting in the song “Smile,” now part of the repertoire of countless torch singers and jazz musicians. Standout recordings include those by Nat King Cole and Elvis Costello.) It seems like a great day to be alive. Why is that? In this narrative of despair, what is there to “buck up” about? The answer lies outside of the narrative. There is another iconography at work here: the rear-view silhouette of the Tramp strolling down the road, foregrounded against a wide vista, complete with bowler hat, baggy pants, and pigeon-toed walk, recalls previous Chaplin films. By invoking similar moments in his oeuvre, Chaplin signals that the Tramp, more than a mere movie character, is the mass-reproduced trademark image of Charlie Chaplin, multimillionaire entertainer and worldwide celebrity. The film doubles Chaplin with the Tramp. This double exposure, figuratively speaking, reconciles the contradictions between the cheerful atmosphere and the grim story. The celebrity’s presence alleviates the suspicion that the protagonists are doomed. Rather than being reduced to one of the “marginal men,” the Tramp is heading for the Hollywood hills, where Chaplin participates in quite a bit of culture, making hit movies for huge audiences. Nice work if you can get it, indeed. Chaplin resolves the plot by supplanting narrative logic with celebrity logic. Chaplin’s celebrity diverges somewhat from the way Hollywood celebrity functions generally. Miriam Hansen provides a popular understanding of celebrity: “The star’s presence in a particular film blurs the boundary between diegesis and discourse, between an address relying on the identification with fictional characters and an activation of the viewer’s familiarity with the star on the basis of production and publicity” (246). That is, celebrity images alter films by enlisting what Hansen terms “intertexts,” which include journalism and studio publicity. According to Hansen, celebrity invites these intertexts to inform and multiply the meaning of the narrative. By contrast, Modern Times disregards the diegesis altogether, switching focus to the celebrity. Meaning is not multiplied. It is replaced. Filmic resolution depends not only on recognizing Chaplin’s image, but also on abandoning plot and leaving the Tramp and the Gamin to their fates. This explicit use of celebrity culminates Chaplin’s reworking of early twentieth-century celebrity, his negotiations with fame that continue to reverberate today. In what follows, I will argue that Chaplin weds visual celebrity with strategies of author-production often attributed to modernist literature, strategies that parallel Michel Foucault’s theory of the “author function.” Like his modernist contemporaries, Chaplin deploys narrative techniques that gesture toward the text’s creator, not as a person who is visible in a so-called real world, but as an idealized consciousness who resides in the film and controls its meaning. While Chaplin’s Hollywood counterparts rely on images to connote individual personalities, Chaplin resists locating his self within a body, instead using the Tramp as a sign, rather than an embodiment, of his celebrity, and turning his filmmaking into an aesthetic space to contain his subjectivity. Creating himself as author, Chaplin reckons with the fact that his image remains on display. Chaplin recuperates the Tramp image, mobilizing it as a signifier of his mass audience. The Tramp’s universal recognizability, Chaplin suggests, authorizes the image to represent an entire historical moment. II. An Author Is Born Chaplin produces himself as an author residing in his texts, rather than a celebrity on display. He injects himself into Modern Times to resolve the narrative (and by extension assuage the social unrest the film portrays). This gesture insists that the presence of the author generates and controls signification. Chaplin thus echoes Foucault’s account of the author function: “The author is . . . the principle of a certain unity of writing – all differences having to be resolved” by reference to the author’s subjectivity (215). By reconciling narrative contradictions through the author, Chaplin proposes himself as the key to his films’ coherence of meaning. Foucault reminds us, however, that such positioning of the author is illusory: “We are used to thinking that the author is so different from all other men, and so transcendent . . . that, as soon as he speaks, meaning begins to proliferate, to proliferate indefinitely. The truth is quite the contrary: the author does not precede the works. The text contains a number of signs referring to the author” (221). In this formulation, authors do not create meaning. Rather, texts exercise formal attributes to produce their authors. So Modern Times, by enlisting Chaplin’s celebrity to provide closure, produces a controlling consciousness, a special class of being who “proliferates” meaning. Chaplin’s films in general contain signs of the author such as displays of cinematic tricks. These strategies, claiming affinity with objects of high culture, inevitably evoke the author. Chaplin’s author is not a physical entity. Authorship, Foucault writes, “does not refer purely and simply to a real individual,” meaning that the author is composed of text, not flesh and blood (216). Chaplin resists imbuing the image of the Tramp with the sort of subjectivity reserved for the author. In this way Chaplin again departs from usual accounts of Hollywood stars. In Chaplin’s time, according to Richard Dyer, “The roles and/or the performance of a star in a film were taken as revealing the personality of the star” (20). (Moreover, Chaplin achieves all that fame without relying on close-ups. Critics typically cite the close-up as the device most instrumental to Hollywood celebrity. Scott J. Juengel writes of the close-up as “a fetishization of the face” that creates “an intense manifestation of subjectivity” [353; also see Dyer, 14-15, and Susman, 282]. The one true close-up I have found in Chaplin’s early films occurs in “A Woman” [1915], when Chaplin goes in drag. It shows Chaplin’s face minus the trademark fake mustache, as if to de-familiarize his recognizability.) Dyer represents the standard view: Hollywood movies propose that stars’ public images directly reflect their private personalities. Chaplin’s celebrity contradicts that model. Chaplin’s initial fame stems from his 1914 performances in Mack Sennett’s Keystone productions, consummate examples of the slapstick genre, in which the Tramp and his trademark regalia first become recognizable trademarks. Far from offering roles that reveal “personality,” slapstick treats both people and things as objects, equally at the mercy of apparently unpredictable physical laws. Within this genre the Tramp remains an object, subject to the chaos of slapstick just like the other bodies on the screen. Chaplin’s celebrity emerges without the suggestion that his image contains a unique subject or stands out among other slapstick objects. The disinclination to treat the image as container of the subject – shared with literary modernism – sets up the Tramp as a sign that connotes Chaplin’s presence elsewhere. Gradually, Chaplin turns his image into an emblem that metonymically refers to the author. When he begins to direct, Chaplin manipulates the generic features of slapstick to reconstruct his image, establishing the Tramp in a central position. For example, in “The Vagabond” (1916), the Tramp becomes embroiled in a barroom brawl and runs toward the saloon’s swinging doors, neatly sidestepping before reaching them. The pursuer’s momentum, naturally, carries him through the doorway. Other characters exist in a slapstick dimension that turns bodies into objects, but not the Tramp. He exploits his liberation from slapstick by exacerbating the other characters’ lack of control. Such moments grant the Tramp a degree of physical control that enhances his value in relation to the other images. The Tramp, bearing the celebrity image and referring to authorial control, becomes a signifier of Chaplin’s combination of authorship and celebrity. Chaplin devises a metonymic relationship between author and image; the Tramp cannot encompass the author, only refer to him. Maintaining his subjectivity separate from the image, Chaplin imagines his films as an aesthetic space where signification is contingent on the author. He attempts to delimit what he, his name and image, signify – in opposition to intertexts that might mobilize meanings drawn from outside the text. Writing of celebrity intertexts, P. David Marshall notes that “the descriptions of the connections between celebrities’ ‘real’ lives and their working lives . . . are what configure the celebrity status” (58). For Chaplin, to situate the subject in a celebrity body would be to allow other influences – uses of his name or image in other texts – to determine the meaning of the celebrity sign. His separation of image and author reveals an anxiety about identifying one specific body or image as location of the subject, about putting the actual subject on display and in circulation. The opening moment of “Shoulder Arms” (1920) illustrates Chaplin’s uneasy alliance of celebrity, author, and image. The title card displays a cartoon sketch of the Tramp in doughboy garb. Alongside, print lettering conveys the film title and the words, “written and produced by” above a blank area. A real hand appears, points to the drawing, and elaborately signs “Charles Chaplin” in the blank space. It then pantomimes shooting a gun at the Tramp. The film announces itself as a product of one author, represented by a giant, disembodied hand. The hand provides an inimitable signature of the author, while the Tramp, disfigured by the uniform but still identifiable, provides an inimitable signature of the celebrity. The relationship between the image and the “writer” is co-dependent but antagonistic; the same hand signs Chaplin’s name and mimes shooting the Tramp. Author-production merges with resistance to the image as representation of the subject. III. The Image Is History “Shoulder Arms” reminds us that despite Chaplin’s conception of himself as an incorporeal author, the Tramp remains present, and not quite accounted for. Here Foucault’s author function finds its limitations, failing to explain author-production that relies on the image even as it situates the author in the text. The Tramp remains visible in Modern Times while the film has made it clear that the author is present to engender significance. To Slavoj Zizek the Tramp is “the remainder” of the text, existing on a separate plane from the diegesis (6). Zizek watches City Lights (1931) and finds that the Tramp, who is continually shifting between classes and characters, acts as “an intercessor, middleman, purveyor.” He is continually mistaken for something he is not, and when the mistake is recognized, “he turns into a disturbing stain one tries to get rid of as quickly as possible” (4). Zizek points out that the Tramp is often positioned outside of social institutions, set slightly apart from the diegesis. Modern Times follows this pattern as well. For example, throughout the film the Tramp continually shifts from one side of the law to the other. He endures two prison sentences, prevents a jailbreak, and becomes a security guard. The film doesn’t quite know what to do with him. Chaplin takes up this remainder and transforms it into an emblem of his mass popularity. The Tramp has always floated somewhat above the narrative; in Modern Times that narrative occurs against a backdrop of historical turmoil. Chaplin, therefore, superimposes the Tramp on to scenes of historical change. The film actually withholds the tramp image during the first section of the movie, as the character is working in a factory and does not appear in his trademark regalia until he emerges from a stay in the “hospital.” His appearance engenders a montage of filmmaking techniques: abrupt cross-cutting between shots at tilted angles, superimpositions, and crowds of people and cars moving rapidly through the city, all set to (Chaplin’s) jarring, brass-wind music. The Tramp passes before a closed factory and accidentally marches at the head of a left-wing demonstration. The sequence combines signs of social upheaval, technological advancement, and Chaplin’s own technical achievements, to indicate that the film has entered “modern times” – all spurred by the appearance of the Tramp in his trademark attire, thus implicating the Tramp in the narration of historical change. By casting his image as a universally identifiable sign of Chaplin’s mass popularity, Chaplin authorizes it to function as a sign of the historical moment. The logic behind Chaplin’s treating the Tramp as an emblem of history is articulated by Walter Benjamin’s concept of the dialectical image. Benjamin explains how culture identifies itself through images, writing that “Every present day is determined by the images that are synchronic with it: each “now” is of a particular recognizability”(462-3). Benjamin proposes that the image, achieving a “particular recognizability,” puts temporality in stasis. This illuminates the dynamic by which Chaplin elevates the mass-reproduced icon to transcendent historical symbol. The Tramp image crystallizes that passing of time into a static unit. Indeed, Chaplin instigates the way the twentieth century, according to Richard Schickel, registers its history. Schickel writes that “In the 1920s, the media, newly abustle, had discovered techniques whereby anyone could be wrested out of whatever context had originally nurtured him and turned into images . . . for no previous era is it possible to make a history out of images . . . for no subsequent era is it possible to avoid doing so. For most of us, now, this is history” (70-1). From Schickel, Benjamin, and Chaplin, a picture of the far-reaching implications of Chaplin’s celebrity emerges. By gesturing beyond the boundary of the text, toward Chaplin’s audience, the Tramp image makes legible that significant portion of the masses unified in recognition of Chaplin’s celebrity, affirming that the celebrity sign depends on its wide circulation to attain significance. As Marshall writes, “The celebrity’s power is derived from the collective configuration of its meaning.” The image’s connotative function requires collaboration with the audience. The collective configuration Chaplin mobilizes is the Tramp’s recognizability as it moves through scenes of historical change, whatever other discourses may attach to it. Chaplin thrusts the image into this role because of its status as remainder, which stems from Chaplin’s rejection of the body as a location of the subject. Chaplin has incorporated the modernist desire to situate subjectivity in the text rather than the body. Paradoxically, this impulse expands the role of visuality, turning the celebrity image into a principal figure by which our culture understands itself. References Benjamin, Walter. The Arcades Project. Trans. Howard Eiland and Kevin McLaughlin. Cambridge: The Belknap Press of Harvard UP, 1999. Chaplin, Charles, dir. City Lights. RBC Films, 1931. –––. Modern Times. Perf. Chaplin and Paulette Goddard, United Artists, 1936. –––. “Shoulder Arms.” First National, 1918. –––. “The Vagabond.” Mutual, 1916. Dyer, Richard. Stars. London: BFI, 1998. Foucault, Michel. Aesthetics, Method, and Epistemology. Ed. James D. Faubion. New York: The New Press, 1998. Hansen, Miriam. Babel and Babylon. Cambridge: Harvard UP, 1991. Marshall, P. David. Celebrity and Power. Minneapolis: U of Minnesota P, 1998. Juengel, Scott J. “Face, Figure and Physiognomics: Mary Shelley’s Frankenstein and the Moving Image.” Novel 33.3 (Summer 2000): 353-67. Schickel. Intimate Strangers. New York: Fromm International Publishing Company, 1986. Susman, Warren I. Culture as History. New York: Pantheon Books, 1973. Zizek, Slavoj. Enjoy Your Symptom! Jacques Lacan in Hollywood and Out. New York: Routledge, 1992. Citation reference for this article MLA Style Goldman, Jonathan. "Double Exposure: Charlie Chaplin as Author and Celebrity." M/C Journal 7.5 (2004). echo date('d M. Y'); ?> <http://journal.media-culture.org.au/0411/05-goldman.php>. APA Style Goldman, J. (Nov. 2004) "Double Exposure: Charlie Chaplin as Author and Celebrity," M/C Journal, 7(5). Retrieved echo date('d M. Y'); ?> from <http://journal.media-culture.org.au/0411/05-goldman.php>.

"For most of us, if we do not talk of ourselves, or at any rate of the individual circles of which we are the centres, we can talk of nothing. I cannot hold with those who wish to put down the insignificant chatter of the world." -- Anthony Trollope, Framley Parsonage This issue of M/C explores the notion of 'chat', examining its contexts, forms, functions and operations. 'Chat' appears to be a descriptive subset of 'talk', often characterised somewhat unfairly as idle or frivolous 'small talk', 'gossip' -- the kind of tête-à-tête that is mediated through cups of tea (alluded to in Jen Henzell's cover image). However, 'chat' is not only an extremely prevalent activity, but, as Trollope implies, a primary social activity. Serious academic regard for 'chat' can be traced to Malinowski's (150) coining of the term "phatic communion" to refer to talk that expresses the "ties of union", a notion later taken up by Laver ("Communicative Functions"; "Linguistic Routines"). Watzlawick, Beavin and Jackson made a similar distinction between the content level of communication (contains assumptions that are communicable) and the relationship level (which reveals the speaker's attitude to the assumptions communicated and the speaker's relationship with and opinion of the hearer). 'Chat', they argue, is more about building and solidifying relationships between interactants than imparting information. Even gossip, probably the most content driven form of 'chat', lets hearers know that they are regarded well enough by the speakers to be drawn into confidence. We have divided the M/C 'chat' issue into two sections along the lines of context. The first section deals with what might be termed 'traditional' or 'more general' forms of chat, where the interactants are either physically (face-to-face) or acoustically (telephone) copresent. Given both the period and the medium in which M/C 'chat' is being published, it should not be surprising that the second section deals with computer-mediated communication (CMC). With the advent of CMC, 'chat' -- and research on it -- has been transformed, taking with it much of the old formula and leaving behind some of its trappings. M/C 'chat' is introduced by Charles Antaki's Feature Article "Two Rhetorical Uses of the Description 'Chat'". In this insightful and highly accessible piece, Antaki explores the paradoxical manner in which the description of a discursive event as 'chat' may be used to socially persuasive ends. Antaki takes as his starting point the fact that some uses of the word 'chat' demonstrate an old-fashioned view of spoken discourse as an inefficient information-transmission system ('mere talk' and 'gossip'). This, he argues, belies -- and belittles -- its use in actual talk. Analyses of four transcripts containing the descriptor 'chat' illustrate how speakers deploy it as a tactic to promote a description of an informal and blameless event, when in fact the episode in question might be categorised as something rather different. As befits an article by a member of Loughborough University's influential Discourse and Rhetoric Group, folded into the analysis is a persuasive demonstration of the methodological and theoretical strength of Conversation Analysis (CA) for describing language-in-use. However, as Antaki concludes, this is not just a game for analysts - we are all fundamentally sensitive to the power of the 'chat' descriptor. M/C 'chat' is introduced by Charles Antaki's Feature Article "Two Rhetorical Uses of the Description 'Chat'". In this insightful and highly accessible piece, Antaki explores the paradoxical manner in which the description of a discursive event as 'chat' may be used to socially persuasive ends. Antaki takes as his starting point the fact that some uses of the word 'chat' demonstrate an old-fashioned view of spoken discourse as an inefficient information-transmission system ('mere talk' and 'gossip'). This, he argues, belies -- and belittles -- its use in actual talk. Analyses of four transcripts containing the descriptor 'chat' illustrate how speakers deploy it as a tactic to promote a description of an informal and blameless event, when in fact the episode in question might be categorised as something rather different. As befits an article by a member of Loughborough University's influential Discourse and Rhetoric Group, folded into the analysis is a persuasive demonstration of the methodological and theoretical strength of Conversation Analysis (CA) for describing language-in-use. However, as Antaki concludes, this is not just a game for analysts - we are all fundamentally sensitive to the power of the 'chat' descriptor. In a turn away from the micro-level world of Conversation Analysis (CA), Mark Frankland's "Chatting in the Neighbourhood: Does It Have a Place in the World of Globalised Media?" is a broad diachronic and synchronic overview of the place local media such as 'chat' and community newspapers fit into an evolving and increasingly global media-scape. The first half of Frankland's article is an historical demonstration of the almost inevitable links between the rise of the urban form and moves away from local media to media globalisation. Given this history, in the second half of the article Frankland asks what effect the absence of local forms of media might have. He argues that local media forms are important sense-making mechanisms, operating at the level of personal effectivity, for assimilating the constantly changing media-scape. Local news media, and the even more micro level of 'chat' may act as "transition discourses", meaningful local contexts in which we may discuss the global. Most of the articles in this collection are about forms of chat to which both parties consent. "Invitation or Sexual Harassment? An Analysis of an Intercultural Communication Breakdown" by Zhu Yunxia and Peter Thompson considers quite the opposite -- unwelcome 'chatting up' or verbal sexual harassment. Zhu and Thompson examine a series of three telephone invitations to a party from a male Chinese tutor to a female Australian student, which resulted in an accusation of sexual harassment. Through an analysis combining Searle's speech acts, Austin's felicity conditions and Aristotle's rhetorical strategies, Zhu and Thompson suggest that different cultures use different tactics in the speech act of an invitation and they believe that the potential for miscommunication is increased when intercultural differences are present in the interaction. "The Naturally-Occurring Chat Machine" is Darren Reed and Malcolm Ashmore's interesting methodological reflection on the nature of the data collection and transcription processes of Conversation Analysis (CA), in order to "provoke a reconsideration of the marginal status of textually conducted interaction as a proper topic for CA". The worked-up complexities of CA transcripts, they argue, produce a myth of an unmediated origin, when in fact 'machinic-productive processes' are used to produce data considered 'studiable' in the CA of face-to-face conversations. Analogous processes produce data for the CA of Internet newsgroup messages. Ironically, in terms of CA's claim of using 'naturally occurring' data, Reed and Ashmore make the controversial counter-claim that newsgroup data might be considered superior to transcribed data, as the textual character of Internet newsgroups is the result of participants' work. In effect, therefore, Internet newsgroup data is considerably less mediated than recorded and transcribed conversations. Reed and Ashmore provide a neat link between bring the first section of M/C 'chat', dealing with what might be termed 'traditional chat media', and the second section concentrating on computer-mediated communication (CMC). The boom in CMC also marks the renaissance of Conversation Analytic research. Interestingly, both Reed and Ashmore, who end this section, and Paul ten Have, who we asked to introduce the CMC section, note that the proliferation of new interaction media not only provides new contexts in which to investigate human interaction, but also very conveniently produce easy-to-use data as a natural process of participation. Paul ten Have begins the CMC section with an introduction to some of the fundamental features and concerns of CMC research in his ethnographic investigation of how to find someone to talk to in a chat room. From the standpoint of Membership Categorisation Analysis (MCA), "Computer-Mediated Chat: Ways of Finding Chat Partners" takes us through a description of the more or less generic categorisation features of most chat rooms, and then into the three primary concerns that CMC users often make apparent very early in an interaction: age, sex and location, indicated by the acronymic "a/s/l please". Interestingly, his conclusion is that while it is clear that pre-existing communication procedures must be adapted to the new environment -- manifested perhaps most obviously by a more explicit questioning when searching for chat partners -- current media do not provide much scope for radical change in the fundamentals of 'chat'. Paul ten Have begins the CMC section with an introduction to some of the fundamental features and concerns of CMC research in his ethnographic investigation of how to find someone to talk to in a chat room. From the standpoint of Membership Categorisation Analysis (MCA), "Computer-Mediated Chat: Ways of Finding Chat Partners" takes us through a description of the more or less generic categorisation features of most chat rooms, and then into the three primary concerns that CMC users often make apparent very early in an interaction: age, sex and location, indicated by the acronymic "a/s/l please". Interestingly, his conclusion is that while it is clear that pre-existing communication procedures must be adapted to the new environment -- manifested perhaps most obviously by a more explicit questioning when searching for chat partners -- current media do not provide much scope for radical change in the fundamentals of 'chat'. Miranda Mowbray continues this theme of the false perception of restrictiveness. She notes that most interactive CMC systems place certain restrictions on the way in which a person may present themselves on arrival in the room. In her article, "Neither Male nor Female: Other -- Gendered Chat in Little Italy", Mowbray notes that the Little Italy's system (created by Pavel Curtis originally for Lambda MOO) gives participants the opportunity to broaden their gender presentation options from 'female' or 'male' to a range of 'other genders'. Mowbray observes that a fifth of the inhabitants of Little Italy opt to choose a gender other than that of the traditional 'female' or 'male', and, significantly, that half of users presenting as 'other genders' are still participating after a year -- more than the traditionally gendered Little Italians. Through 28 responses from these Little Italians, Mowbray investigates why these other-gendered participants are more likely to remain in the one space than those who chose 'female' or 'male'. She concludes that it is "the personal creative investment by the other-gendered citizens in Little Italy that makes them especially likely to remain active citizens." Mowbray considers Little Italy's system to be an excellent demonstration of a "stickiness" feature -- a feature of a CMC system that attracts long term use. Her results should be of interest to software companies wanting to design popular -- and profitable -- chat rooms. Since interactive synchronous and quasi-synchronous CMC systems became popular with the release of IRC, ICQ, Webchat and various ISP chat rooms, a flood of research about the transformation of language in computer-mediated situations has resulted. However most of this work has concentrated on chat between strangers. Campbell and Wickman observe this bias in their article, "Familiars in a Strange Land: A Case Study of Friends Chatting Online", choosing instead to concentrate on computer-mediated chat between acquaintances. In this autoethnographic account, the authors note that although they have adopted some of the more common conversational CMC strategies, they have also created their own, relevant to their particular circumstances. Historically, CMC research has argued that the 'cues-filtered-out' nature of CMC systems leads to depersonalisation and the lack of necessity to adhere to social conventions of politeness. However, Campbell and Wickman note that in their own chat as online and offline familiars, they observe a strong need to adhere to politeness conventions, due to the face-to-face consequences of their online actions. This interesting finding suggests that politeness theory may be of great value in future CMC research, particularly that comparing and contrasting chat between familiars and strangers, and/or face-to-face and online interaction. As Ylva Hård af Segerstad points out, most CMC research is conducted on English language forums. M/C 'chat' is pleased to help redress this balance with the publication of investigations on the impact of computer-mediation on languages other than English, in this case Swedish. Given the English focus of the Internet, however, CMC research on languages other than English must, of course, take account of the variations between the language-specific and 'international' (read English-language) forums. This being the case, Hård af Segerstad discusses the result of questionnaire data and logged conversations to determine if written online Swedish is being adapted in ways particular to it, or if Swedish written language is being developed in analogy with adaptations observable in international chat rooms. While the surprisingly uniform results of the two data sources indicate that Swedish written language is being adapted for online chat (rather than using one language offline and another online), the actual adaptation strategies are much the same as those observed in other adaptations of writing in general. In their paper "Chatting to Learn and Learning to Chat in Collaborative Virtual Environments", Teresa Cerratto and Yvonne Wærn discuss the importance of conversation to educational contexts and the communication problems inherent in using an electronic medium as an educational tool. These authors are more concerned with the information transmission aspect of chat rather than its dominant relationship characteristics. They examine two groups of teachers in Sweden who are learning to use the new collaborative virtual environment, TAPPED IN™. Cerratto and Wærn note some of the strategies that the teachers adopt in attempting to gain the floor in this CVE where there are a number of people vying for attention. At the same time, tactics used by teachers for communicative collaboration are also discussed by these authors. Finally, on the basis of an analysis of their data, Cerratto and Wærn provide arguments for the importance of leadership in these particular learning environments, arguing a leader helps maintain the informational coherence of the discussions. In terms of redressing imbalances in CMC research, not only has language been particularly biased to English, but in some media -- Internet Relay Chat (IRC) in particular -- most research has been qualitative in nature. We may know how users manage their interactions online, but how many are doing so? The bases of many generalisations about adaptation strategies are somewhat shaky on the quantitative front. Much can be gained by combining the quantitative with the qualitative, and with this in mind, Hinner has taken it upon himself to not only create a system capable of capturing usage statistics for all the major IRC networks, but also to provide two years of these statistics and make this system available on his Website. His article details the processes involved in creating the Socip statistical program and sample graphs of the kinds of information that his system can provide. The CMC section of M/C 'Chat' brought to our attention many more articles than we could publish in the already quite expanded issue, and we were sorry to have had to pass over promising work in this popular field. The contributions included, however, represent a turning point in CMC research, in which our wonder -- and glee -- of describing findings of social interaction in what were assumed to be anti-social media, has turned to the detailed consideration of just how socialisation is accomplished in what promise to be increasingly common media. What has not changed, as Paul ten Have notes, and, indeed, as Charles Antaki began the issue, is that all human life can be found in language-in-use -- wherever it takes place. Hinner's article brings the CMC section of M/C 'chat' to a close, but is not quite the last blast. Very early in the article submission process, Ulf Wilhelmsson contacted us about including his "Dialogue on Film and Philosophy". Wilhelmsson wanted to translate -- from the original Swedish -- his Socratic dialogue about film in which Quentin Tarantino moderates a discussion involving numerous influential philosophers, film-makers, film-scholars and the odd Beatle (John Lennon). While we were somewhat taken aback, the rough translation of the first few lines was interesting, and, as it turns out, quite entertaining. Unfortunately, due to its length, the dialogue can not be supplied in regular M/C 'bits', and so we have made it available as a downloadable Rich Text Format file. See the Editor's Preface to Wilhelmsson's article for more information on its content and to download the file itself. This very global issue of M/C brings together people in Germany to New Zealand, Sweden to the UK, all chatting about chat. We hope you enjoy this collection of articles. Felicity Meakins & E. Sean Rintel -- 'Chat' Issue Editors References Laver, John. "Communicative Functions of Phatic Communication." The Organisation of Behaviour in Face-to-Face Interaction. Eds. Adam Kendon, Richard M. Harris, and Mary Ritchie Key. The Hague: Mouton, 1975. 215-38. ---. "Linguistic Routines and Politeness in Greeting and Parting." Conversational Routine: Explorations in Standardised Communication Situations and Prepatterned Speech. Ed. Florian Coulmas. The Hague: Mouton, 1981. 289-304. Malinowski, Bronislaw. Supplement. The Meaning of Meaning: A Study of the Influence of Language upon Thought and the Science of Symbolism. C. K. Ogden and I. A. Richards. London: Kegan Paul, Trench, Trebner, 1923. 451-510. Rpt. as "Phatic Communion." Communication in Face-to-Face Interaction. Ed. John Laver and Sandy Hutchinson. Harmondsworth, England: Penguin, 1972. 126-52. Trollope, Antony. Framley Parsonage. New York: Oxford UP, 1980. Watzlawick, Paul, Janet Helmick Beavin, and Don D. Jackson. Pragmatics of Human Communication: A Study of Interactional Patterns, Pathologies, and Paradoxes. New York: Norton, 1967. Citation reference for this article MLA style: Felicity Meakins, E. Sean Rintel. "Editorial: 'Chat'." M/C: A Journal of Media and Culture 3.4 (2000). [your date of access] <http://www.api-network.com/mc/0008/edit.php>. Chicago style: Felicity Meakins, E. Sean Rintel, "Editorial: 'Chat'," M/C: A Journal of Media and Culture 3, no. 4 (2000), <http://www.api-network.com/mc/0008/edit.php> ([your date of access]). APA style: Felicity Meakins, E. Sean Rintel. (2000) Editorial: 'chat'. M/C: A Journal of Media and Culture 3(4). <http://www.api-network.com/mc/0008/edit.php> ([your date of access]).

Engagement in any capacity with mainstream media since mid-2001 has meant immersion in the cross-platform, multimedia phenomenon of Harry Potter: Muggle outcast; boy wizard; corporate franchise. Consumers even casually perusing contemporary popular culture could be forgiven for suspecting they have entered a MÃbius loop in which Harry Potter-related media products and merchandise are ubiquitous: books; magazine cover stories; newspaper articles; websites; television specials; hastily assembled author biographies; advertisements on broadcast and pay television; children's merchandising; and theme park attractions. Each of these media commodities has been anchored in and cross-promoted by America Online-Time Warner's (AOL-TW) first instalment in a projected seven-film sequence—Harry Potter and the Philosopher's Stone.1 The marketing campaign has gradually escalated in the three years elapsing between AOL-TW subsidiary Warner Bros' purchase from J.K. Rowling of the film and merchandising rights to the first two Harry Potter books, and the November 2001 world premiere of the film (Sherber 55). As current AOL-TW CEO Richard Parsons accurately forecast, "You're not going to be able to go anywhere without knowing about it. This could be a bigger franchise than Star Wars" (Auletta 50). Yet, AOL-TW's promotional strategy did not limit itself to creating mere awareness of the film's release. Rather, its tactic was to create an all-encompassing environment structured around the immense value of the Harry Potter brand—a "brand cocoon" which consumers do not so much enter and exit as choose to exist within (Klein 2002). In twenty-first-century mass marketing, the art is to target affluent consumers willing to direct their informational, entertainment, and consumption practices increasingly within the "walled garden" of a single conglomerate's content offerings (Auletta 55). Such an idealised modern consumer avidly samples the diversified product range of the parent conglomerate, but does so specifically by consuming multiple products derived from essentially the same content reservoir. Provided a match between consumer desire and brand can be achieved with sufficient accuracy and demographic breadth, the commercial returns are obvious: branded consumers pay multiple times for only marginally differentiated products. The Brand-Conglomerate Nexus Recyclable content has always been embraced by media industries, as cultural commodities such as early films of stage variety acts, Hollywood studio-era literary adaptations, and movie soundtrack LPs attest. For much of the twentieth century, the governing dynamic of content recycling was sequential, in that a content package (be it a novel, stage production or film) would succeed in its home medium and then, depending upon its success and potential for translation across formats, could be repackaged in a subsequent medium. Successful content repackaging may re-energise demand for earlier formatting of the same content (as film adaptations of literary bestsellers reliably increase sales of the originating novel). Yet the cultural industries providing risk capital to back content repackaging formerly required solid evidence that content had achieved immense success in its first medium before contemplating reformulations into new media. The cultural industries radically restructured in the last decades of the twentieth century to produce the multi-format phenomenon of which Harry Potter is the current apotheosis: multiple product lines in numerous corporate divisions are promoted simultaneously, the synchronicity of product release being crucial to the success of the franchise as a whole. The release of individual products may be staggered, but the goal is for products to be available simultaneously so that they work in aggregate to drive consumer awareness of the umbrella brand. Such streaming of content across parallel media formats is in many ways the logical culmination of broader late-twentieth-century developments. Digital technology has functionally integrated what were once discrete media operating platforms, and major media conglomerates have acquired subsidiaries in virtually all media formats on a global scale. Nevertheless, it remains true that the commercial risks inherent in producing, distributing and promoting a cross-format media phenomenon are vastly greater than the formerly dominant sequential approach, massively escalating financial losses should the elusive consumer-brand fit fail to materialise. A key to media corporations' seemingly quixotic willingness to expose themselves to such risk is perhaps best provided by Michael Harkavy, Warner Bros' vice-president of worldwide licensing, in his comments on Warner Music Group's soundtrack for the first Harry Potter film: It will be music for the child in us all, something we hope to take around the world that will take us to the next level of synergy between consumer products, the [AOL-TW cable channel] Cartoon Network, our music, film, and home video groups—building a longtime franchise for Harry as a team effort. (Traiman 51) The relationship between AOL-TW and the superbrand Harry Potter is essentially symbiotic. AOL-TW, as the world's largest media conglomerate, has the resources to exploit fully economies of scale in production and distribution of products in the vast Harry Potter franchise. Similarly, AOL-TW is pre-eminently placed to exploit the economies of scope afforded by its substantial holdings in every form of content delivery, allowing cross-subsidisation of the various divisions and, crucially, cross-promotion of the Harry Potter brand in an endless web of corporate self-referentiality. Yet it is less frequently acknowledged that AOL-TW needs the Harry Potter brand as much as the global commercialisation of Harry Potter requires AOL-TW. The conglomerate seeks a commercially protean megabrand capable of streaming across all its media formats to drive operating synergies between what have historically been distinct commercial divisions ("Welcome"; Pulley; Auletta 55). In light of AOL-TW's record US$54.2b losses in the first quarter of 2002, the long-term viability of the Harry Potter franchise is, if anything, still more crucial to the conglomerate's health than was envisaged at the time of its dot.com-fuelled January 2000 merger (Goldberg 23; "AOL" 35). AOL-TW's Richard Parsons conceptualises Harry Potter specifically as an asset "driving synergy both ways", neatly encapsulating the symbiotic interdependence between AOL-TW and its star franchise: "we use the different platforms to drive the movie, and the movie to drive business across the platforms" ("Harry Potter" 61). Characteristics of the Harry Potter Brand AOL-TW's enthusiasm to mesh its corporate identity with the Harry Potter brand stems in the first instance from demonstrated consumer loyalty to the Harry Potter character: J.K. Rowling's four books have sold in excess of 100m copies in 47 countries and have been translated into 47 languages.2 In addition, the brand has shown a promising tendency towards demographic bracket-creep, attracting loyal adult readers in sufficient numbers to prompt UK publisher Bloomsbury to diversify into adult-targeted editions. As alluring for AOL-TW as this synchronic brand growth is, the real goldmine inheres in the brand's potential for diachronic growth. From her first outlines of the concept, Rowling conceived of the Potter story as a seven-part series, which from a marketing perspective ensures the broadscale re-promotion of the Harry Potter brand on an almost annual basis throughout the current decade. This moreover assists re-release of the first film on an approximately five-year basis to new audiences previously too young to fall within its demographic catchment—the exact strategy of "classic" rebranding which has underwritten rival studio Disney's fortunes.3 Complementing this brand extension is the potential to grow child consumers through the brand as Harry Potter sequels are produced. Harry Potter and the Philosopher's Stone director Chris Columbus spruiks enthusiastically that "the beauty of making these books into films is that with each one, Harry is a year older, so [child actor] Daniel [Radcliffe] can remain Harry as long as we keep making them" (Manelis 111). Such comments suggest the benefits of luring child consumers through the brand as they mature, harnessing their intense loyalty to the child cast and, through the cast, to the brand itself. The over-riding need to be everything to everyone—exciting to new consumers entering the brand for the first time, comfortingly familiar to already seasoned consumers returning for a repeat hit—helps explain the retro-futuristic feel of the first film's production design. Part 1950s suburban Hitchcock, Part Dickensian London, part Cluny-tapestry medievalism, part public school high-Victorianism, Harry Potter and the Philosopher's Stone strives for a commercially serviceable timelessness, in so doing reinforcing just how very twenty-first-century its conception actually is. In franchise terms, this conscious drive towards retro-futurism fuels Harry Potter's "toyetic potential" (Siegel, "Toys" 19). The ease with which the books' complex plots and mise-en-scene lend themselves to subsidiary rights sales and licensed merchandising in part explains Harry Potter's appeal to commercial media. AOL-TW executives in their public comments have consistently stayed on-message in emphasising "magic" as the brand's key aspirational characteristic, and certainly scenes such as the arrival at Hogwarts, the Quidditch match, the hatching of Hagrid's dragon and the final hunt through the school's dungeons serve as brilliant advertisements for AOL-TW's visual effects divisions. Yet the film exploits many of these "magic" scenes to introduce key tropes of its merchandising programme—Bertie Bott's Every Flavour Beans, chocolate frogs, Hogwarts house colours, the sorting hat, Scabbers the rat, Hedwig, the Remembrall—such that it resembles a series of home shopping advertisements with unusually high production values. It is this railroading of the film's narrative into opportunities for consumerist display which leads film critic Cynthia Fuchs to dub the Diagon Alley shopping scene "the film's cagiest moment, at once a familiar activity for school kid viewers and an apt metaphor for what this movie is all about—consumption, of everything in sight." More telling than the normalising of shopping as filmic activity in Harry Potter and the Philosopher's Stone is the eclipse of the book's checks on commodity fetishism: its very British sensitivity to class snubs for the large and impecunious Weasley family; the puzzled contempt Hogwarts initiates display for Muggle money; the gentle ribbing at children's obsession with branded sports goods. The casual browser in the Warner Bros store confronted with a plastic, light-up version of the Nimbus 2000 Quidditch broomstick understands that even the most avid authorial commitment to delimiting spin-off merchandise can try the media conglomerate's hand only so far. Constructing the Harry Potter Franchise The film Harry Potter and the Philosopher's Stone constitutes the indispensable brand anchor for AOL-TW's intricate publicity and sales strategy around Harry Potter. Because content recycling within global media conglomerates is increasingly lead by film studio divisions, the opening weekend box office taking for a brand-anchoring film is crucial to the success of the broader franchise and, by extension, to the corporation as a whole. Critic Thomas Schatz's observation that the film's opening serves as "the "launch site" for its franchise development, establishing its value in all other media markets" (83) highlights the precariousness of such multi-party financial investment all hinging upon first weekend takings. The fact that Harry Potter and the Philosopher's Stone broke (then standing) box office records with its 16 November 2001 three-day weekend openings in the US and the UK, garnering US$93.2m and GBP16m respectively, constituted the crucial first stage in AOL-TW's brand strategy (Collins 9; Fierman and Jensen 26). But it formed only an initial phase, as subsequent content recycling and cross-promotion was then structured to radiate outwards from this commercial epicentre. Three categories of recycled AOL-TW Harry Potter content are discernible, although they are frequently overlapping and not necessarily sequential. The first category, most closely tied to the film itself, are instances of reused digital content, specifically in the advance publicity trailer viewable on the official website, and downloads of movie clips, film stills and music samples from the film and its soundtrack.4 Secondly, at one remove from the film itself, is AOL-TW's licensing of film "characters, names and related indicia" to secondary manufacturers, creating tie-in merchandise designed to cross-promote the Harry Potter brand and stoke consumer investment (both emotional and financial) in the phenomenon.5 This campaign phase was itself tactically designed with two waves of merchandising release: a September 2000 launch of book-related merchandise (with no use of film-related Harry Potter indicia permitted); and a second, better selling February 2001 release of ancillary products sporting Harry Potter film logos and visual branding which coincided with and reinforced the marketing push specifically around the film's forthcoming release (Sherber 55; Siegel, "From Hype" 24; Lyman and Barnes C1; Martin 5). Finally, and most crucial to the long-term strategy of the parent conglomerate, Harry Potter branding was used to drive consumer take up of AOL-TW products not generally associated with the Harry Potter brand, as a means of luring consumers out of their established technological or informational comfort zones. Hence, the official Harry Potter website is laced with far from accidental offers to trial Internet service provider AOL; TimeWarner magazines Entertainment Weekly, People, and Time ran extensive taster stories about the film and its loyal fan culture (Jensen 56-57; Fierman and Jensen 26-28; "Magic Kingdom" 132-36; Corliss 136; Dickinson 115); AOL-TW's Moviefone bookings service advertised pre-release Harry Potter tickets on its website; and Warner Bros Movie World theme park on the Gold Coast in Australia heavily promoted its Harry Potter Movie Magic Experience. Investment in a content brand on the scale of AOL-TW's outlay of US$1.4m for Harry Potter must not only drive substantial business across every platform of the converged media conglomerate by providing premium content (Grover 66). It must, crucially for the long run, also drive take up and on-going subscriptions to the delivery services owned by the parent corporation. Energising such all-encompassing strategising is the corporate nirvana of seamless synergy: between content and distribution; between the Harry Potter and AOL-TW brands; between conglomerate and consumer. Notes 1. The film, like the first of J.K. Rowling's books, is titled Harry Potter and the Sorcerer's Stone in the "metaphysics-averse" US ("Harry Potter" 61). 2. Publishing statistics sourced from Horn and Jones (59), Manelis (110) and Bloomsbury Publishing's Harry Potter website: http://www.bloomsburymagazine.com/harryp.... 3. Interestingly, Disney tangentially acknowledged the extent to which AOL-TW has appropriated Disney's own content recycling strategies. In a film trailer for the Pixar/Disney animated collaboration Monsters, Inc. which screened in Australia and the US before Harry Potter sessions, two monsters play a game of charades to which the answer is transparently "Harry Potter." In the way of such homages from one media giant to another, it nevertheless subtly directs the audience to the Disney product screening in an adjacent cinema. 4. The official Harry Potter film website is http://harrypotter.warnerbros.com. The official site for the soundtrack to Harry Potter and the Philosopher's/Sorcerer's Stone is: http://www.harrypottersoundtrack.com. 5. J.K. Rowling." A page and a half of non-negotiable "Harry Potter Terms of Use" further spells out prohibitions on use or modification of site content without the explicit (and unlikely) consent of AOL-TW (refer: http://harrypotter.warnerbros.com/cmp/te...). References "AOL losses 'sort of a deep disappointment'." Weekend Australian 18-19 May 2002: 35. Auletta, Ken. "Leviathan." New Yorker 29 Oct. 2001: 50-56, 58-61. Collins, Luke. "Harry Potter's Magical $178m Opening." Australian Financial Review 20 Nov. 2001: 9. Corliss, Richard. "Wizardry without Magic." Time 19 Nov. 2001: 136. Dickinson, Amy. "Why Movies make Readers." Time 10 Dec. 2001: 115. Fierman, Daniel, and Jeff Jensen. "Potter of Gold: J.K. Rowling's Beloved Wiz Kid hits Screensand Breaks Records." Entertainment Weekly 30 Nov. 2001: 26-28. Fuchs, Cynthia. "The Harry Hype." PopPolitics.com 19 Nov. 2001: n.pag. Online. Internet. 8 Mar. 2002. Available <http://www.poppolitics.com/articles/2001-11-19-harry.shtml>. Goldberg, Andy. 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Links http://www.bloomsburymagazine.com/harrypotter/muggles http://www.harrypottersoundtrack.com http://harrypotter.warnerbros.com http://www.poppolitics.com/articles/2001-11-19-harry.shtml http://www.abc.net.au/rn/talks/8:30/mediarpt/stories/s445871.htm http://harrypotter.warnerbros.com/cmp/terms.html Citation reference for this article MLA Style Murray, Simone. "Harry Potter, Inc." M/C: A Journal of Media and Culture 5.4 (2002). [your date of access] < http://www.media-culture.org.au/mc/0208/recycling.php>. Chicago Style Murray, Simone, "Harry Potter, Inc." M/C: A Journal of Media and Culture 5, no. 4 (2002), < http://www.media-culture.org.au/mc/0208/recycling.php> ([your date of access]). APA Style Murray, Simone. (2002) Harry Potter, Inc.. M/C: A Journal of Media and Culture 5(4). < http://www.media-culture.org.au/mc/0208/recycling.php> ([your date of access]).