Artículos de revistas: "MEDIA PLACEMENT"

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Van Vaerenbergh, Yves. "Consumer reactions to paid versus unpaid brand name placement in song lyrics". Journal of Product & Brand Management 26, n.º 2 (18 de abril de 2017): 151–58. http://dx.doi.org/10.1108/jpbm-05-2016-1167.

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Purpose More and more artists mention brand names in their song lyrics; yet, their motivation to do so might differ. While some artists mention brand names out of brand love, other artists mention brand names against financial compensation. As media often discloses such brand name placements, the purpose of this paper is to explore consumer reactions to paid versus unpaid brand name placements in song lyrics. Design/methodology/approach A three-group between-subjects experiment (paid brand name placement, unpaid brand name placement, control group) tests the effects of brand name placement disclosures in song lyrics on brand attitudes and brand awareness. The song was developed specifically for the purpose of this study. Findings Consumer awareness about paid brand name placements in song lyrics has positive effects on brand awareness, while having no negative effects on brand attitudes. More specifically, consumer brand awareness is significantly higher in the paid brand name placement condition than in the unpaid brand name placement condition, or the control condition. Brand attitudes increased in both the paid and unpaid brand name placement conditions, compared to the control condition. Originality/value This paper contributes to a better understanding of brand name placement in song lyrics. Counterintuitively, consumer awareness about paid brand name placements in song lyrics actually has positive effects on consumers’ brand awareness and no negative effects on brand attitudes. Moreover, any disclosure – regardless of whether it concerns a paid or unpaid brand name placement – increases brand attitudes. This study thus shows that marketing managers should not fear media disclosing brand name placements in song lyrics.

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Guennemann, Frank y Yoon C. Cho. "The Effectiveness Of Product Placement By Media Types: Impact Of Image And Intention To Purchase". Journal of Service Science (JSS) 7, n.º 1 (3 de noviembre de 2014): 29–42. http://dx.doi.org/10.19030/jss.v7i1.8911.

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Product placement, as an integrated marketing communication tool, is widely applied to increase attention, interest, and purchasing intention. Product placement is also identified as an integrative conceptual model that captures how such messages generate audience outcomes (Balasubramanian, Karrah, and Patwardhan, 2006). By considering various applications of product placement in the automobile brands, the purpose of this study is to measure awareness, familiarity, image, and purchase intention of brands placed in various media types. In particular, this study measures 1) how brand awareness from product placement affects brand image, 2) how brand familiarity from product placement affects brand image, 3) how brand image affects purchase intention, and 4) the effects of brand awareness and familiarity based on different media types. This study applied a survey to collect data and used quantitative analyses to test hypotheses. The study provides managerial implications for the effectiveness of product placements by media types.

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Chang, Susan, Jay Newell y Charles T. Salmon. "Product placement in entertainment media". International Journal of Advertising 28, n.º 5 (enero de 2009): 783–806. http://dx.doi.org/10.2501/s0265048709200904.

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Malthouse, Edward C. y Bobby J. Calder. "Media Placement versus Advertising Execution". International Journal of Market Research 52, n.º 2 (marzo de 2010): 217–30. http://dx.doi.org/10.2501/s1470785309201181.

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We make three contributions towards understanding how engagement with the surrounding editorial context affects reactions to ads. First, while previous studies have shown that respondent-level engagement affects ads, we argue that vehicle-level engagement is more relevant to placement decisions, and show that magazine-level engagement affects actions taken from seeing an ad. Second, we compare the relative importance of engagement to the execution factors size, position and colour, and show that engagement is of comparable importance. Third, evaluations are done with more realistic procedures than previous studies and with real ads.

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Baltezarević, Ivana y Radoslav Baltezarević. "Product placement in new media". Bastina, n.º 48 (2019): 171–79. http://dx.doi.org/10.5937/bastina1948171b.

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Martín García, Alicia. "Product placement as an efficient marketing tool within the media mix". Harvard Deusto Business Research 10, n.º 1 (29 de mayo de 2021): 224–37. http://dx.doi.org/10.48132/hdbr.345.

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Product placement has existed in its most primitive form since the dawn of cinema. Now, due to the saturation of conventional advertising, this technique has reached its zenith, with brands appearing in an environment without competition, as a natural element of the plot. The automotive sector has been present from the beginning and soon understood the expressive possibilities that were offered. General Motors began its journey in the film industry in 1933 following an agreement with Warner. Since then, the General Motors group has had a growing presence in the film industry, which reached its peak in Transformers (2007), an unprecedented type of product placement. It is possible to identify a clear cause-effect relationship in the company’s sales, with product placement being an efficient marketing tool within the media mix, as we will show throughout this investigation. The study begins with a historical review of brand placement in North American cinema (1933-2014), then proceeds with a content analysis, following the methodology proposed by Méndiz (2001), of advertising placement in film and a structured interview with Norm Marshall, the director and founding partner of Norm Marshall & Associates, responsible for GM’s product placements.

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van der Waldt, De la Rey. "The role of product placement in feature films and broadcast television programme". Communicare: Journal for Communication Studies in Africa 24, n.º 2 (24 de octubre de 2022): 1–16. http://dx.doi.org/10.36615/jcsa.v24i1.1767.

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Emphasis on product placement as a variable in the marketing communication strategyof organisations seems to be a relatively new focus. However, evidence exists that asearly as the 1940s product placement was used in feature films to brand products andservices. The initial use of product placements in feature films received new opportunitiesthrough the introduction of new electronic media, such as video, DVD, mobile messaging,electronic billboards, Internet clips and websites. Product placement is not confined tocinema feature films. New electronic media offer unique opportunities for productplacement, which necessitated the renewed focus on product placement as a vehicle ofdeliberate product exposure within the broader integrated marketing communication(IMC) context.The use of product placement has increased rapidly over the last few years. Productnames are increasingly being featured in films and television programmes. Companiesare increasingly seeking to broaden their marketing campaigns to include productplacement in broadcast media to confirm the product’s brand identity or to reach differentaudiences effectively.This article aims to describe the context in which product placement is categorised. Italso explains the relevance of product placement as a vehicle of communication in theintegrated marketing communication strategy.In order to reach the set objectives of this article, a literature review of existing informationwas conducted. The article does not claim to be a comprehensive work on productplacement in general - it rather attempts to provide a theoretical framework in which product placement could be studie

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Hofman-Kohlmeyer, Magdalena. "IMPACT OF PRODUCT PLACEMENT STRATEGIES ON BRAND RECEPTION – LITERATURE REVIEW". Zeszyty Naukowe Wyższej Szkoły Humanitas Zarządzanie 21, n.º 3 (30 de septiembre de 2020): 69–86. http://dx.doi.org/10.5604/01.3001.0014.4509.

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Considering the changes in media consumption, many well-known brands decided to invest in product placement. Companies apply various strategies of placing the brand inside the media programming, not only in movies or television programs but also in social media, computer games and music videos. Present paper is aimed on investigate the influence of chosen product placement strategy on product placement effectiveness and is based on literature review. Research on product placement in movies shows that a mixed type of placement which encompass visual presentations of a branded product, company name or logo, and verbal reference to the embedded brand is better remembered in comparison to only visual product placement. There are also recognized product placement strategy based on various plot-relation level. According to research made in computer games, higher brand and game congruity result in better attitude but a brand incongruent with the game plot is better remembered. The authors also frequently mention about product placement visibility. Prominent placement in movies and computer games led to worse brand attitudes, is perceived as more disruptive, less realistic and interferes with the plot than subtle placement. The advantage of prominent placement in both medias and video sharing sites is better influenced on brand remembering. When it comes to social media, product placement takes a form of written placement or video placement. Some studies proved that video placement exert greater impact on attitude, better brand impression and cause higher users’ intention to click. Similarly in computer games it can be listed animated or as a static ads. In quoted study, brand recognition for the animated billboards was significantly higher than for static billboards and attitudes toward the animated ads were better.

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Marchand, Andre, Thorsten Hennig-Thurau y Sabine Best. "When James Bond shows off his Omega: does product placement affect its media host?" European Journal of Marketing 49, n.º 9/10 (14 de septiembre de 2015): 1666–85. http://dx.doi.org/10.1108/ejm-09-2013-0474.

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Purpose – This paper aims to contribute to the marketing literature and practice by examining the effect of product placements on the host brand. The declining effectiveness of traditional advertising has prompted increasing interest in strategies for placing products in media programming. Most existing research adopt the perspective of the brands embedded in media products, with limited attention to the impact that product placement has on the media product that serves as a host brand for the embedded brands. The authors investigate this effect in the context of motion pictures and develop a theory-driven conceptual model. Design/methodology/approach – The authors test their hypotheses with two experiments in which randomly assigned participants view one of seven versions of a custom-made, seven-minute short film that differ in their level of placement prominence. Findings – The results from a mediation analysis indicate that, after controlling for audiences’ general attitudes toward the embedded brand, greater placement prominence heightens consumers’ reactance to persuasion attempts and negatively affects their evaluations of the host brand. A post hoc experiment confirms that even very low levels of placement prominence can worsen host brand evaluations. Originality/value – This research is among the first to investigate the effects of product placement from a host brand perspective. It issues a warning to producers of entertainment content: a product placement strategy may generate additional earnings, but it also can lower audiences’ evaluations of the focal entertainment product.

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Hishamudin, Farah Farhanah y Nur Atikah A Rahman. "Gegar Vaganza: Persepsi Pengguna dan Penempatan Produk D’Herbs dalam Rancangan Realiti Televisyen di Malaysia". Jurnal Pengajian Media Malaysia 23, n.º 2 (23 de noviembre de 2021): 73–91. http://dx.doi.org/10.22452/jpmm.vol23no2.2.

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This study examines the types of product placements used in the television show Gegar Vaganza, particularly in its 5th season and looks at the consumer perceptions on the product placements used by D’Herbs Holdings Sdn. Bhd. Qualitative content analysis and in-depth interviews were conducted on eight respondents. The saturation of advertisements in the market has prompted marketers to turn to media product placement to deliver messages to the audiences more effectively. This study found that integrated implicit product placement received positive feedback on the process of recalling a brand or product. On the other hand, integrated explicit placements received positive perceptions in increasing the level of consumer information, however, received negative perceptions towards consumer purchasing intentions.

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Baljosevic, Ivan, Vladan Subarevic, Nikola Mircetic, Jovana Jecmenica, Jovica Karanov y Zorica Vasiljevic. "Suppurative otitis media after tympanostomy tube placement". Medical review 56, n.º 9-10 (2003): 457–59. http://dx.doi.org/10.2298/mpns0310457b.

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Suppurative otitis media after tympanostomy tube placement is the most frequent complication of this surgical intervention. Otorrhea that occurs in the first two weeks following tube placement is called early, late otorrhea occurs at least two weeks following placement. Early otorrhea is usually a result of either an infection that already existed when the tube was placed, or contamination of the external auditory canal during operation. Late otorrhea is mostly a result of upper respiratory tract infection. Material and methods Our investigation was performed at the ENT Department, Mother and Child Health Care Institute in Belgrade. The research included children treated for secretory or recurrent otitis media. Results and discussion We have examined 411 children implanted with 796 tympanostomy tubes in the last three years. We investigated changes within two weeks after operation. Suppuration was recorded with 81 children (19.7%). Staphylococcus aureus was established in 33 (40.7%) Pseudomonas aeruginosa in 26 (32%), Haemophilus influenzae in 12 (15%) and Streptococcus pneumoniae in 10 (12.3%) cases. All children were treated with antibiotic ear drops according to the antibiogram for a period of 7 days. Full recovery was achieved after treatment with Ciprofloxacin drops in 67%, Neomycin in 18% and Gentamycin in 9% of cases. In other cases a combination of drops and oral antibiotics was used. Conclusion In cases of suppurative otitis media after implantation of tympanostomy tubes, the secret should be treated with suction and after that antibiotic drops should be applied during 5 to 7 days. If suppuration is persistent, drops should be used with oral antibiotics.

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Tang, Jing, Xueyan Tang y Junsong Yuan. "Traffic-Optimized Data Placement for Social Media". IEEE Transactions on Multimedia 20, n.º 4 (abril de 2018): 1008–23. http://dx.doi.org/10.1109/tmm.2017.2760627.

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Liu, Su-Houn, Chen-Huei Chou y Hsiu-Li Liao. "An exploratory study of product placement in social media". Internet Research 25, n.º 2 (7 de abril de 2015): 300–316. http://dx.doi.org/10.1108/intr-12-2013-0267.

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Purpose – The purpose of this paper is to focus specifically on the examination of factors influencing the effectiveness of product placement in social media. Design/methodology/approach – Two field experiments were used to test research models and questions. In each experiment, random sampling was used to assign volunteers into groups, controlled by different experimental settings. Questionnaires were distributed to the volunteers in order to collect their attitude toward advertisement, brand impression, and intention to click the advertisement. Their browsing behavior was measured by click through rate, browse depth, and browsing time. Findings – The paper found that the effects of product placement conducts (product prominence and presentation) in social media are similar to the effects of product placement in other media. Also, a match between the vehicle and product would create deeper browsing depth and longer browsing time on the product web site. Product placement on a higher awareness vehicle would be more effective for marketing. Originality/value – This study makes its contribution in understanding the effectiveness of product placement in social media on delivering a marketing message. The results further highlight the importance of “integrating” the product placement content with its context and its vehicle.

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Karmakar, Anima, Md Nur-Al-Ahad y Tanvir Hyder. "Consumer Attitude Toward Product Placement: A Descriptive Study Between Bangladeshi & Indian Media Program". Business Ethics and Leadership 5, n.º 2 (2021): 107–21. http://dx.doi.org/10.21272/bel.5(2).107-121.2021.

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The aim of this study is to investigate Bangladeshi viewers’ attitudes towards product placement activities. Here product placement indicates a paid form of non-traditional advertisement where products or brand names are intentionally present along with the programs. Consumers’ purchase decisions relate to how they know the brand name, and traditional marketing activities failed several times to hit the customer’s black box. People are fascinated by an innovative way of product representation, a tough and challenging task for marketers. Embedded marketing or Product placement helps both viewers and marketers to build a bridge for communication. In Bangladesh, people are less conscious about their local products as well as their media programs. Media and marketing relate inextricably with each other. The study has been conducted in two aspects to investigate the consumer attitude towards product placement. The first one is a comparative analysis of several product placements between Bangladeshi and the Indian media program. The second one is devolving and analyzing questionnaires to determine the Bangladeshi viewers’ scenario about embedded marketing. The logic behind choosing the Indian tv program for comparison is that Bangladeshi viewers are habituated with the Indian program. From 121 respondents, this study tries to forecast the viewers’ attitude toward product placement. Comparing Bangladeshi and Indian movies, dramas, and reality shows, the study expresses that Bangladeshi channel set minimal concern about embedded marketing. An online survey portrays a viewer’s preference level and thinking pattern about their media programs. Proper representation of programs such as an exciting story from movies and drama, a reality show with more customer engagement, less repetition of the same news, more consciousness about irrelevant talk shows, proper timing of the advertisement can help to back the viewers to their media that allows marketers to communicate with their target customers. This study has been conducted with limited sample size. Further research may be conducted about this study with large sample size and may compare with other countries.

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Vashisht, Devika y Sreejesh S. "Effects of brand placement strength, prior game playing experience and game involvement on brand recall in advergames". Journal of Indian Business Research 7, n.º 3 (17 de agosto de 2015): 292–312. http://dx.doi.org/10.1108/jibr-11-2014-0082.

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Purpose – The purpose of this paper is to explore the effect of brand placement strength on gamers’ brand recall as moderated by gamers’ prior game playing experience and game involvement in the context of advergames. Specifically, this research utilizes Limited Capacity Model of attention to explain how and under what conditions brand placements create attention, elaboration and subsequent brand recall. Design/methodology/approach – A 2 (brand placement strength: prominent versus subtle) × 2 (prior game playing experience: experienced versus inexperienced) × 2 (game involvement: high versus low involvement) between-subjects measures design is used. Empirical data were obtained from 220 undergraduate student gamers. A between-subjects measures ANOVA is used to test the hypotheses. Findings – There are several important findings that can be inferred from the results. First, inexperienced gamers report high brand recall in prominent brand placements than subtle brand placements, whereas for experienced gamers, no significant difference in recall rates is found between prominent brand placement and subtle brand placement. Second, inexperienced gamers with low game involvement playing an advergame with prominent brand placement report high brand recall compared to inexperienced gamers with high game involvement playing an advergame with prominent brand placement. Research limitations/implications – The study contributes to the advertising literature from a non-traditional advertising perspective, particularly in the context of online advergames, and explains the role of brand placement and its boundary conditions to create customers’ brand memory. Moreover, this research contributes to the marketing knowledge on how to locate and embed the brands effectively in advergames, taking into account the individual characteristics of each advergame. Practical implications – The findings are very important for advertising practitioners because selecting media that enhances the brand memory of the consumers through entertainment is a planning strategy that has been widely used by media planners today. Hence, advertising managers should think about designing advergames by taking into account the game involvement factor to make sure that the implementation has the strongest positive effect on consumers’ memory. Originality/value – This research contributes to the literature of online advertising, especially the advergames by exploring the impact of brand placement strength and prior gaming experience on gamers’ brand recall. In addition, this study is the first step toward understanding the moderating role of game involvement on Indian gamers recall in the context of online advertising.

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Venkatasubramany Iyer, Kavitha y Anupam Siddhartha. "Brand placement in Web Series: Assessing consumer attitudes in India". Innovative Marketing 17, n.º 2 (28 de abril de 2021): 33–44. http://dx.doi.org/10.21511/im.17(2).2021.04.

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Reports indicate that 49% of adults in India spend at least 2-3 hours consuming OTT media, rather than watching conventional television. With such changes in the way the general population is exposed to content, brands have also been adapting to the new patterns that this study investigates. This study was conducted to assess consumers’ attitudes and acceptance towards brand placement in the novel media format of web series based on the Technology Acceptance Model (TAM). This study, based on a survey of 278 individuals from Urban India settings, was conducted using a self-report questionnaire adapted from F Davis’s Perceived Usefulness, Perceived Ease of Use and User Acceptance of TAM questionnaire (1989). The study supports TAM and recognizes that the frequency of viewing Web Series directly relates to brand recall (R = 0.57, p &lt; .001). Product/brand placement yields brand awareness for unknown or unpopular brands and provide evidence for higher engagement with the placement when the audiences have pre-existing positive attitudes towards the brand (t (277) = 27.11, p = .01). This study also confirms that TAM as a relevant model can be applied to understand how regularity and duration of viewing affect attitudes towards brands and their placement in Web Series. Brand placement in Web Series is perceived as useful and largely determines brand name recall. Thus, marketers should strategically consider using brand placement in Web Series as a part of their marketing communication plan, especially as this media with other related forms of advertisement are important for brands to keep up with the industry’s communication challenges.

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Ong, Camile Candi, Chris Joselle Santiago y Coleen Kirk Verdejo. "Product Placement in Filipino Films: An approach to Consumer Purchasing Intention". Journal of Business and Management Studies 4, n.º 1 (3 de marzo de 2022): 179–88. http://dx.doi.org/10.32996/jbms.2022.4.1.21.

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Today, the majority of advertisements are digital, and the use of product placement is becoming an important tool for marketers. The use of this tool in the media, especially in films, is attractive to consumers and businesses. The consumer’s behavior towards product placement in films is evident in most countries; however, studies on local films such as in the Philippines are still limited in the literature. Drawing from the cognitive capacity theory, this study aims to examine the effect of Product Placements in Filipino films on the consumer's purchasing intention. From the online survey of (N=384) respondents exposed to local films that were released from the years 2009 to 2019, results reveal that the study put forward a significant effect on consumer behavior with a significant relationship between product placement and consumer purchasing intention. The study concludes that product placement in Filipino films affects consumers’ purchasing intention through brand recall, awareness, and attitude.

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Dahrizal, Dahrizal y Gita Putri Dewi. "Belajar Melalui Video di Media Sosial Dapat Meningkatkan Keterampilan Pemasangan Kateter pada Mahasiswa Keperawatan". Journal of Telenursing (JOTING) 1, n.º 2 (22 de diciembre de 2019): 386–95. http://dx.doi.org/10.31539/joting.v1i2.842.

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The purpose of this study was to analyze the use of video on social media as a learning medium for catheter placement skills in nursing students. The research design is a quasi-experimental design with pretest-posttest with group control. The results showed that there were differences in the average score of catheter placement skills in the intervention group before being given a video and 32.27 installation of a SOP catheter, after being given a video and SOP catheter placement being 72.73. Statistical test results of independent sample t-test obtained p value of 0,000 (p α α 0.05). Conclusion, there is an influence of the use of video on social media on catheter placement skills in nursing students. Keywords: Catheter, Learning Media, Video

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Lilik, Lilik Ummi Kaltsum y Mulqi Yagiasa Ulfah. "DIFERENSIASI TANDA WAQAF MUSHAF STANDAR INDONESIA 2008 DAN MUSHAF MADINAH 1439 H". QOF 6, n.º 1 (15 de junio de 2022): 23–48. http://dx.doi.org/10.30762/qof.v6i1.138.

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This study examined the difference between the waqf marks of the Indonesian Standard Mushaf and the Medinan Mushaf. The distinction between the two manuscripts lies in their marking and placement. It focused on the factors causing the differences and determining whether or not the effect of differences on meaning. The method used was the comparative analysis method by analyzing and comparing the two manuscripts. The object under study is QS. al-Baqarah in the 2008 Indonesian Standard Mushaf and the Medina Mushaf published by Mujammā al-Mālik Fāhd 1439 H, and corroborated by the results of interviews. The findings from this tracking were: 1) There are similarities and differences in the placement of waqf marks in the Indonesian Standard Mushaf and the Medinan Mushaf in QS. al-Baqarah. 2) The similarities in the placement of waqf signs are 143 and the difference is 456. 3) The factors that caused differences between the placement of waqaf signs in the Indonesian Standard Mushaf and the Medina Mushaf are different from understanding the editorial composition of the Qur'an in terms of Balaghah science in its three branches, namely 'Ilm al-Bayān, 'Ilm al-Ma'ānī, and 'Ilm al-Bādī’.

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Pasa, Márcio Bastiani, Adamastor Humberto Pereira y Cyro Castro Júnior. "Morphometric analysis of intimal thickening secondary to stent placement in pig carotid arteries". Acta Cirurgica Brasileira 23, n.º 2 (abril de 2008): 165–72. http://dx.doi.org/10.1590/s0102-86502008000200009.

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OBJECTIVE: To evaluate intimal thickening secondary to stent placement or to insertion of the delivery system without stent placement in pig carotid arteries. METHODS: Stents were placed in the right common carotid arteries of 7 pigs, and 7 other control pigs underwent only insertion of the delivery system without stent placement. Uninjured contralateral common carotid arteries of the two groups were also used as controls. Samples of arterial tissue, obtained from the area adjacent to the distal segment of the stent four weeks after placement, underwent morphometric analysis. Morphometric data were compared with findings for arterial samples from injured arteries of the control group and uninjured contralateral arteries of the two groups. The unpaired Mann-Whitney U test and the Wilcoxon t test for nonparametric samples were used for statistical analysis. RESULTS: Greater intimal thickening was found in the group in which stents were placed (p=0.008). Changes in luminal area and media layer were not significantly different between the two groups. The comparison of contralateral carotid arteries of the two groups revealed significant changes in intimal and luminal areas. No statistically significant changes were found in medial layer area. CONCLUSIONS: All arteries that underwent stent placement showed intimal thickening without changes in the tunica media at four weeks. Dissection and insertion of the delivery system without stent placement was associated with a lesser degree of intimal thickening.

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Mege, Stacia R. "The Effect of Placement Exposure and Placement Prominence on Recognition, Attitude, and Travel Intention of Tourism Destination in Reality Television Show". Journal of Business on Hospitality and Tourism 1, n.º 1 (28 de diciembre de 2015): 9. http://dx.doi.org/10.22334/jbhost.v1i1.20.

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Previous studies of tourism have proven that inclusion of destination in movies and television serials can induce tourism. This study aims to investigate the effect of destination placement in reality television show. The author will study the interaction of exposure to destination placement and the placement prominence toward recognition, attitude, and intention to visit of participants to the destination. An experimental study using videos of Korean reality show- Running Man will be run on groups of participants. The expected results are as follows. Prominent placement will be more recognized than subtle placement. Participants who will be exposed to destination placement will have higher attitude than those who don’t. And attitude is expected to mediate effect of destination placement to intention to visit. The results expected from this research will enrich the literature of product placement from two perspectives, the product (tourism destination) and the media (reality show). The result of this study will be useful for destination marketing organization to explore alternative promotional media.

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Bertin, Henri, Estefania Del Campo Estrada y Olivier Atteia. "Foam placement for soil remediation". Environmental Chemistry 14, n.º 5 (2017): 338. http://dx.doi.org/10.1071/en17003.

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Environmental contextSoil pollution is an important concern and remediation techniques, especially in situ techniques, should be studied. We investigate a new technique based on foam generation and placement inside the porous soil to improve the pollutant extraction. This technique could be useful when the soils are heterogeneous because it allows a complete soil sweeping. AbstractFoam can be generated in porous media, mainly by snap-off phenomena, by co-injecting gas and a surfactant solution. The liquid films that separate the gas bubbles, called lamellae, and gas trapping in small pores where capillary pressure is high generate a resistance to flow that drastically decreases fluid mobilities in porous media. Experiments performed with a 2D laboratory pilot consisting of two layers with different properties clearly highlight that foam is generated in the high-permeability layer and will divert flow towards the low-permeability region. This behaviour is of great interest for the remediation of heterogeneous polluted soils.

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Avramova, Yana R., Nathalie Dens y Patrick De Pelsmacker. "Brand placement across media: The interaction of placement modality and frequency in film versus text". Journal of Business Research 128 (mayo de 2021): 20–30. http://dx.doi.org/10.1016/j.jbusres.2021.01.025.

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Alruwaily, Amaal, Chelsea Mangold, Tenay Greene, Josh Arshonsky, Omni Cassidy, Jennifer L. Pomeranz y Marie Bragg. "Child Social Media Influencers and Unhealthy Food Product Placement". Pediatrics 146, n.º 5 (26 de octubre de 2020): e20194057. http://dx.doi.org/10.1542/peds.2019-4057.

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Hang, Haiming. "Brand-Placement Effectiveness And Competitive Interference In Entertainment Media". Journal of Advertising Research 54, n.º 2 (junio de 2014): 192–99. http://dx.doi.org/10.2501/jar-54-2-192-199.

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van Reijmersdal, Eva, Edith Smit y Peter Neijens. "How media factors affect audience responses to brand placement". International Journal of Advertising 29, n.º 2 (enero de 2010): 279–301. http://dx.doi.org/10.2501/s0265048710201154.

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Katcher, M. L., J. L. Paradise y C. Ah-Tye. "Positional Otitis Media and Otorrhea After Tympanostomy-Tube Placement". PEDIATRICS 109, n.º 2 (1 de febrero de 2002): 349–50. http://dx.doi.org/10.1542/peds.109.2.349.

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Wenner, Lawrence A. "On the Ethics of Product Placement in Media Entertainment". Journal of Promotion Management 10, n.º 1-2 (11 de mayo de 2004): 101–32. http://dx.doi.org/10.1300/j057v10n01_08.

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Galician, Mary-Lou. "A Pulitzer Prize-Winning Media Critic Discusses Product Placement". Journal of Promotion Management 10, n.º 1-2 (11 de mayo de 2004): 233–35. http://dx.doi.org/10.1300/j057v10n01_19.

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Arason, Vilhjalmur A., Johann A. Sigurdsson, Karl G. Kristinsson, Linn Getz y Sigurdur Gudmundsson. "Otitis media, tympanostomy tube placement, and use of antibiotics". Scandinavian Journal of Primary Health Care 23, n.º 3 (enero de 2005): 184–91. http://dx.doi.org/10.1080/02813430510031298.

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SCHRADER, R. "Ionic or non-ionic contrast media in stent placement". European Heart Journal 22, n.º 21 (noviembre de 2001): 2029. http://dx.doi.org/10.1053/euhj.2001.2765.

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Putri, Seprianti Eka, Wiwit Julianda Subekti, Lizar Alfansi y Ilsya Hayadi. "The Effect of Product Placement on Television Events on Brand Awareness and Product Purchase Intention". Frontiers in Business and Economics 2, n.º 2 (31 de agosto de 2023): 109–16. http://dx.doi.org/10.56225/finbe.v2i2.225.

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Nowadays, product placement is a tool for promoting a brand or product in television programs without being called formally (passive). It avoids word saturation due to being often spoken. Brand placement is payment inclusion on a product or brand identity consisting of audio and visual in mass media programs. This study aims to examine the effect of product placement on brand awareness and its implication on repurchase intention. The study is designed using a quantitative approach with primary data collected via electronic media (online survey) on 220 respondents taken with the purposive sampling technique. The data were analyzed using partial least squares and assisted by SmartPLS-3. The result shows that product placement has a significant effect on brand awareness and product placement has a significant impact on the repurchase intention. Brand awareness has a significant effect on the repurchase intention. In addition, brand awareness mediates the relationship between product placement and repurchase intention.

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Rittner, Barbara. "Children on the Move: Placement Patterns in Children's Protective Services". Families in Society: The Journal of Contemporary Social Services 76, n.º 8 (octubre de 1995): 469–77. http://dx.doi.org/10.1177/104438949507600803.

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The author reviewed placement patterns in 447 systematically selected case records of abused and neglected children residing with either parents or relatives and under the supervision of children's protective services (CPS). Children of color had more kinship and shelter placements. Despite high levels of care and protection provided by relatives, supervision of children continued because CPS workers were concerned that noncustodial parents might reabuse the children. Workers expressed apprehensions that if they failed to predict and prevent reabuse, they would be blamed by the agency as well ashy the media and public demanding to know why the system failed.

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Ćitić, Tatjana. "Artificial intelligence in media systems: Radio and television". Socioloski pregled 54, n.º 4 (2020): 1329–45. http://dx.doi.org/10.5937/socpreg54-29621.

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The development of radio and television is accompanied by technological innovations in the field of business, production, storage and placement of the content. This paper is focused on the application of digital technology which has brought revolutionary possibilities to the media systems in the optimization and integration of work processes, maximum use of resources, time saving, as well as easier exploitation of archived materials and the content placement on digital platforms. The basic thesis of the paper is that the application of artificial intelligence in modern radio-television systems may have positive effects on more efficient business operations, as well as product quality, integration and efficiency of employees' work with the aim of improving the quality of reporting and creating a new user experience in content consumption.

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Witrie Nuringtyas Gita A, Hasto Bimo Aji,. "Strategi Peningkatan Brand Awareness Yang Dilakukan Oleh Le Minerale Selama Masa Pandemi Covid-19". MEDIALOG: Jurnal Ilmu Komunikasi 3, n.º 2 (25 de agosto de 2020): 168–77. http://dx.doi.org/10.35326/medialog.v3i2.754.

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Perkembangan teknologi pada zaman ini memunculkan sederetan fenomena kehidupan terkini dan terbaru yang serba digital di sejumlah bidang. Penggunaan media sosial untuk meningkatkan brand awareness dan penjualan online sudah tidak bisa dipungkiri. Sebab, mayoritas penduduk di Indonesia, terutama generasi milennial, saat ini adalah pengguna aktif media sosial. Melihat fenomena sosial media dan menanggapi pandemic Covid-19 yang mengharuskan masyarakat untuk tetap dirumah membuka kesempatan untuk sebuah brand memenuhi kebutuhan beriklannya melakukan product placement sebagai cara untuk meningkatkan brand awareness seperti yang telah dilakukan oleh Le Minerale. Adapun tujuan dari penelitian ini adalah untuk mengetahui strategi product placement yang digunakan le minerale agar menjadi top of mind. Penelitian ini menggunakan metodologi kualitatif deskriptif. Hasil dari penelitian ini adalah dengan adanya pandemic Covid-19 ini, product placement yang digunakan oleh Le Minerale dapat meningkatkan brand awareness dimana orang banyak menghabiskan waktu dirumah dan lebih banyak menggunakan internet untuk menonton YouTube atau program televisi sehingga kedepannya cara yang dilakukan oleh Le Minerale dalam penempatan produknya dapat digunakan oleh brand lain untuk mempromosikan produk nya melalui social media atau media lainnya.

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Wang, Ziyi. "Analysis of the Strategy of Advertising Implantation in Online Variety Shows". Frontiers in Business, Economics and Management 9, n.º 1 (14 de mayo de 2023): 54–56. http://dx.doi.org/10.54097/fbem.v9i1.8289.

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With the development of modern media technology, online media has become one of the main channels for people's leisure and entertainment with its characteristics of rapid transmission and two-way interaction. Among them, online self-made variety shows have developed rapidly on major video websites, and their wide audience and high ratings have attracted the attention of many advertisers. The success of advertising implantation in online variety shows depends on its placement methods and strategies to a large extent. Successful advertising placement will bring benefits to the brand, while taking into account the feelings of the audience. This article will analyze the different strategies of advertising placement in online variety shows by taking the case of Mirinda’s advertising placement in "Escape from the Chamber of Secrets" broadcast by Mango TV as the reference object.

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Meyer, Jeffrey, Reo Song y Kyoungnam Ha. "The effect of product placements on the evaluation of movies". European Journal of Marketing 50, n.º 3/4 (11 de abril de 2016): 530–49. http://dx.doi.org/10.1108/ejm-12-2014-0758.

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Purpose When advertising is provided in the form of product placements – the inclusion of branded products within media programming – it can increase or decrease the consumer’s utility. This paper aims to investigate the relationship between product placements and the evaluation of media programming by consumers. The authors hypothesize that consumers do not necessarily consider them as traditional advertising because placements of real brands can enhance realism even if placements sometimes interrupt consumption experience. Thus, the authors believe the relationship between product placements and consumer evaluation is overall positive. However, too many product placements in a single program may reverse this relationship. In addition, the relationship might differ based on the nature of programming, such as art versus entertainment films. Design/methodology/approach Empirical analyses were conducted on 134 movies released between 2000 and 2007 using a generalized method of moments instrumental variable approach. Findings The estimation results from product placement data on 134 movies released between 2000 and 2007 show that product placements have a significant positive effect on consumer ratings, but when used in excess, the effect becomes negative. In addition, a significant interaction exists between the nature of the film (mainstream vs independent) and the number of placements, such that consumers of independent films are much less likely to view product placements positively. Originality/value This research is the first empirical paper that demonstrates the effect of product placements on the evaluation of the media using secondary data.

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Eremeyev, Victor A. y Violetta Konopińska-Zmysłowska. "On Dynamic Extension of a Local Material Symmetry Group for Micropolar Media". Symmetry 12, n.º 10 (3 de octubre de 2020): 1632. http://dx.doi.org/10.3390/sym12101632.

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For micropolar media we present a new definition of the local material symmetry group considering invariant properties of the both kinetic energy and strain energy density under changes of a reference placement. Unlike simple (Cauchy) materials, micropolar media can be characterized through two kinematically independent fields, that are translation vector and orthogonal microrotation tensor. In other words, in micropolar continua we have six degrees of freedom (DOF) that are three DOFs for translations and three DOFs for rotations. So the corresponding kinetic energy density nontrivially depends on linear and angular velocity. Here we define the local material symmetry group as a set of ordered triples of tensors which keep both kinetic energy density and strain energy density unchanged during the related change of a reference placement. The triples were obtained using transformation rules of strain measures and microinertia tensors under replacement of a reference placement. From the physical point of view, the local material symmetry group consists of such density-preserving transformations of a reference placement, that cannot be experimentally detected. So the constitutive relations become invariant under such transformations. Knowing a priori a material’s symmetry, one can establish a simplified form of constitutive relations. In particular, the number of independent arguments in constitutive relations could be significantly reduced.

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MA, LUKAS y TRI SURIS LESTARI. "PENGARUH PENEMPATAN DAN PROMOSI JABATAN TERHADAP KINERJA KARYAWAN PADA PT. GRAMEDIA ASRI MEDIA KUPANG". EKOBIS : Jurnal Ilmu Manajemen dan Akuntansi 6, n.º 1 (30 de junio de 2018): 39–52. http://dx.doi.org/10.36596/ekobis.v6i1.33.

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Luke Ma. Thesis, 2017. The influence of placement and promotion of office on the performance of employess of PT. Gramedia Asri Media Kupang. Supervisor: Try Suris Lestari, S.Kom.,MM. The problem in this research is placement data and promotion position at PT. Gramedia Asri Media Kupang is not in accordance with the standards set by Nasional Gramedia in KPI rules (key performance indicator), KPI/STD/GAM/02/2011 for 2012-2016. The formulation of the problem in this study is whether the placement and promotion of positions partially and simultaneously significant effect on employee performance at PT. Gramedia Asri Media Kupang in 2012-2016? Based on the formulation of the problem, the purpose of this study is to determine the magnitude of the effect of placement and promotion of positions partially and simultaneouslly on the performance of employees at PT. Gramedia Asri Media Kupang. The data needed in this study are primary data and secondary data obtained by way of distributing questionnaires, interviews, and study documentation. Data were analyzed statistically by using multiple linear regression technique which was processed with SPSS program version 20.00. The result of data analysis shows the influence of job placement and promotion on employee performance shown by coefficient of determination ( ) equal to 86,1% and the rest 13,9% influenced by other factors like work motivation, employee compesation, discipline level, leadership style, employee and other employee loyalty. Based on the results of data analysis suggested to the management of PT. Gramedia Asri Media Kupang for the placement process is expected to pay attention to the elements of education level, working knowledge, work skilss, and work experience, as well as in the promotion phase of office to pay attention to the rules for its assesment given objectively and effectively through carring, credible, competen, competetive and customer delight. So it will be very useful to improve employee work performance. Furthermore, to other researchers are expected to conduct further research to determine the performance of employees at PT. Gramedia Asri Media Kupang such as work motivation, employee compesation, discipline level, leadership style, employee work loyalty that can support the results of this study.

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Klochkov, Volodymyr. "Forms of interaction of the general prosecutor’s office with the mass media". Legal Ukraine, n.º 8 (2 de octubre de 2020): 60–66. http://dx.doi.org/10.37749/2308-9636-2020-8(212)-7.

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The article investigates that the prosecutor’s office should carry out information activities in order to implement the principle of publicity, protection and protection of human rights and freedoms, and the interests of the state. It is substantiated that the forms of interaction of the prosecutor’s office with the media (hereinafter – the media) are: a press conference, placement of materials in the media; briefing; distribution of press releases; interview; Round Table; press tour; placing information materials on the website; performances by employees on television broadcasts and radio programs; placement of information materials in new media; inviting media representatives to a meeting. It was determined that the prosecutor’s office should have a high level of professionalism, which in turn would facilitate the correct and justified formulation of the answers to the questions posed by journalists and other media representatives. In particular, the article emphasizes the relevance of the investigation of criminal offenses involving the media. Has actuality of placement of materials in mass media. Important information allows to increase the level of legal culture of the population, to establish partnerships with the institutions of civil society. It is established that the basis of criminal responsibility is the commission of a person with a dangerous act that contains a crime. It includes: object, objective side, subject, subjective side. The absence of one of these elements does not constitute a criminal offense. Key words: forms of interaction, Prosecutor General’s Office, mass media, journalists, publicity, human rights, crime.

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B. Pontino, Bainare y Mark Raymond S. Tan. "QUALITY OF TRAINING PROGRAM COMPETENCIES ANDMETHODOLOGIESOF SELECTED TECHNICALVOCATIONAL INSTITUTIONSAND THEIR INFLUENCE ONJOB PLACEMENT". International Journal of Advanced Research 11, n.º 07 (31 de julio de 2023): 469–80. http://dx.doi.org/10.21474/ijar01/17250.

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The rigorous assessment of the training program conducted by Technical Education,Skills,Development, and Authority(TESDA)accredited technical vocational institutions in various industry sectors is crucial for evaluating its impact on beneficiaries job placements and entrepreneurship opportunities. To enhance effectiveness, the training implementer should establish a robust monitoring system and forge industry partnerships to improve training facilities and materials in line with industry demands. Thus, the primary objective of this study was to assess the effectiveness of program competencies and methodologies in 5 accredited technical vocational institutions in Marawi City, Lanaodel Sur, specifically regarding their impact on job placement between 2019 and 2021. The study employed a descriptive-correlational design, and purposive sampling was utilized in selectingthe 167 trainees from the TESDA-accredited technical vocational institutions in Marawi City. The findings indicated that there was no significant association between the training methodologies and the quality of program competencies. Similarly, no significant relationship was observed between the quality of training program competencies and job placement. However, a negative correlation was identified between the quality of skills and job placement. Additionally, there wasa significant correlation between the quality of training methodologies and job placement. Through multiple regression analysis, it was determined that competencies specifically attitudes and methodologies specifically facilitating learning sessions, utilizing electronic media, maintaining traiing facilities and supervising work-based learning had a significant influence on the trainees job placement. Hence, to enhance job placement prospects, the trainers have to focus on cultivating positive attitude and fostering a correct mindset to enhance trainees chances of gainful job placement. Targeted training sessions and exercises should be implemented to help trainees develop and enhance their abilities in these areas.

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Țap, Elena, Svetlana Dermenji, Natalia Carabet y Ion Bulicanu. "Axe valorice ale competențelor media în cadrul învățării pe tot parcursul vieții". Revistă de Ştiinţe Socio-Umane = Journal of Social and Human Sciences 46, n.º 3 (2020): 5–23. http://dx.doi.org/10.46727/jshs.2020.v46.i3.p5-23.

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Currently, the concepts of media and mass-media are present in the new cultural and social reality. The need to distinguish between "inappropriate" media and media information, which tries to misinform us, to manipulate the other categories of "good" information, which respect the rules of information placement. In the interaction with media, mass-media (of any type, including digital ones) we need knowledge related to browsing through media information. It is necessary to practice critical thinking and understanding, how we use the various media, what are the rights and responsibilities in the media. To be able to create, use media content, for entertainment, information, socializing, etc.

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ARIKAWA, Masatoshi, Yahiko KAMBAYASHI y Hiroshi KAI. "Adaptive Geographic Information Media Using Display Agents for Name Placement". Theory and Applications of GIS 5, n.º 2 (1997): 29–36. http://dx.doi.org/10.5638/thagis.5.2_29.

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Ghandeharizadeh, S., B. Krishnamachari y S. Song. "Placement of Continuous Media in Wireless Peer-to-Peer Networks". IEEE Transactions on Multimedia 6, n.º 2 (abril de 2004): 335–42. http://dx.doi.org/10.1109/tmm.2003.822787.

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Ahuja, S. y M. Krunz. "Algorithms for Server Placement in Multiple-Description-Based Media Streaming". IEEE Transactions on Multimedia 10, n.º 7 (noviembre de 2008): 1382–92. http://dx.doi.org/10.1109/tmm.2008.2004930.

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Masin, Jeffrey S., Robert W. Hostoffer y James E. Arnold. "Otitis Media Following Tympanostomy Tube Placement in Children With IgG2Deficiency". Laryngoscope 105, n.º 11 (noviembre de 1995): 1188–90. http://dx.doi.org/10.1288/00005537-199511000-00009.

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Itoo, Murtaza Hassan. "Emergence of brand placement in different media vehicles: A review". JIMS8M: The Journal of Indian Management & Strategy 23, n.º 3 (2018): 56. http://dx.doi.org/10.5958/0973-9343.2018.00025.x.

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Guo, Fu, Guoquan Ye, Liselot Hudders, Wei Lv, Mingming Li y Vincent G. Duffy. "Product Placement in Mass Media: A Review and Bibliometric Analysis". Journal of Advertising 48, n.º 2 (15 de marzo de 2019): 215–31. http://dx.doi.org/10.1080/00913367.2019.1567409.

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Neeson, Robyn y Leo Billington. "Entrepreneurship learning through a collaborative approach to student practical placement / internship". Journal of the International Council for Small Business 3, n.º 1 (6 de diciembre de 2021): 68–78. http://dx.doi.org/10.1080/26437015.2021.1965504.

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Cokki, Sharon Nathania y Haris Maupa. "Product Placement On Indonesian Rap Song". Jurnal Manajemen 27, n.º 1 (1 de febrero de 2023): 62–85. http://dx.doi.org/10.24912/jm.v27i1.1097.

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Product placement literature has two gaps, namely research in developing countries including Indonesia and song as media placement. This study aims to fill this gap by testing the effectiveness of product placement in Indonesian rap songs on three aspects of consumer behaviour. The research design used pretest and post-test experiments without a control group involving 74 undergraduates as participants. The treatment used in this research is the song. It's a Dad Thing by Saykoji. The results showed that product placement on the song had an effect on brand recall, attitude towards the song and product placement influenced by attitude towards the artist, and purchase intention influenced by attitude toward product placement.

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