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Libros sobre el tema "MEDIA PLACEMENT"

Autor: Grafiati

Publicado: 11 de septiembre de 2023

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1

Bente, Klaus. Product Placement: Entscheidungsrelevante Aspekte in der Werbepolitik. Wiesbaden: Deutscher Universitäts-Verlag, 1990.

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2

Mallick, Rani. Product-Placement in den Massenmedien: Rechtstatsachen und Rechtsgrundlagen. Baden-Baden: Nomos, 2009.

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3

Das Product Placement im Kinospielfilm. Frankfurt am Main: P. Lang, 1996.

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4

Masoero, Francesca. Product placement, teenpic e adolescenti 2.0. Torino: Kaplan, 2012.

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5

Branded entertainment: Product placement and brand strategy in the entertainment business. London: Kogan Page, 2009.

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6

Kara, Ayşe Simin. Branded entertainment: A strategic approach towards integrating product placement practices in Turkey. Ankara: Gece Kitaplığı, 2019.

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7

La publicité: Stratégie et placement média, ou comment choisir la campagne intégrée la plus efficace. 2^a ed. [Québec]: Presses de l'Université Laval, 2015.

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8

Dagenais, Bernard. La publicité: Stratégie et placement média : ou comment choisir le mix-média le plus efficace. Québec: Presses de l'Université Laval, 2008.

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9

Scherer, Beate. "Product Placement" im Fernsehprogramm: Die werbewirksame Einblendung von Markenartikeln als wettbewerbswidriges Handeln der Rundfunkanstalten. Baden-Baden: Nomos Verlagsgesellschaft, 1990.

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10

Lehu, Jean-Marc. La publicité est dans le film: Placement des produits et stratégie de marque au cinéma, dans les chansons, dans les jeux vidéo. Paris: Editions d'organisation, 2006.

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11

Product Placement im Fernsehen--unlautere Werbung oder denkbare Finanzierungsquelle im dualen Rundfunksystem?: Eine Beurteilung aus dem Blickwinkel des Wettbewerbsrechts unter Berücksichtigung der Mediengesetze. Frankfurt am Main: P. Lang, 1993.

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12

Blaue, Andreas. Werbung wird Programm: Rundfunkrechtliche Zulässigkeit und Regulierung von Sonderwerbeformen im privaten Fernsehen unter besonderer Berücksichtigung des Product Placements. Baden-Baden: Nomos, 2011.

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13

Branded Entertainment. London: Kogan Page Publishers, 2007.

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14

Rechtsprobleme der indirekten Werbung durch Sponsoring und Product Placement im Kinospielfilm: Eine Untersuchung zur Bedeutung der Kunstfreiheitsgarantie für die Anwendung des [Paragraphen] 1 UWG. Frankfurt am Main: P. Lang, 1999.

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15

Ng, Jenna. The Post-Screen Through Virtual Reality, Holograms and Light Projections. NL Amsterdam: Amsterdam University Press, 2021. http://dx.doi.org/10.5117/9789463723541.

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Resumen

Screens are ubiquitous today. They display information; present image worlds; are portable; connect to mobile networks; mesmerize. However, contemporary screen media also seek to eliminate the presence of the screen and the visibilities of its boundaries. As what is image becomes increasingly indistinguishable against the viewer’s actual surroundings, this unsettling prompts re-examination about not only what is the screen, but also how the screen demarcates and what it stands for in relation to our understanding of our realities in, outside and against images. Through case studies drawn from three media technologies – Virtual Reality; holograms; and light projections – this book develops new theories of the surfaces on and spaces in which images are displayed today, interrogating critical lines between art and life; virtuality and actuality; truth and lies. What we have today is not just the contestation of the real against illusion or the unreal, but the disappearance itself of difference and a gluttony of the unreal which both connect up to current politics of distorted truth values and corrupted terms of information. The Post-Screen Through Virtual Reality, Holograms and Light Projections: Where Screen Boundaries Lie is thus about not only where the image’s borders and demarcations are established, but also the screen boundary as the instrumentation of today’s intense virtualizations that do not tell the truth. In all this, a new imagination for images emerges, with a new space for cultures of presence and absence, definitions of object and representation, and understandings of dis- and re-placement – the post-screen.

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16

Fang, Howie. Recommendations for placement of cable median barriers on 6:1 and 4:1 sloped medians with horizontal curvatures: Final report. Raleigh]: North Carolina Department of Transportation, Research and Analysis Group, 2012.

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17

D'Vari, Marisa. Media Magic: Profit and Promote with FREE Media Placement. DEG International, 2002.

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18

Britain, Great. Audiovisual Media Services (Product Placement) Regulations 2010. Stationery Office, The, 2010.

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19

Galician, Mary-Lou. Handbook of Product Placement in the Mass Media. Routledge, 2004. http://dx.doi.org/10.4324/9780203824702.

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20

Hardy, Jonathan. Cross-Media Promotion. Lang AG International Academic Publishers, Peter, 2015.

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21

Hardy, Jonathan. Cross-Media Promotion. Lang AG International Academic Publishers, Peter, 2015.

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22

Hardy, Jonathan. Cross-Media Promotion. Lang AG International Academic Publishers, Peter, 2015.

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23

Hardy, Jonathan. Cross-Media Promotion. Lang Publishing, Incorporated, Peter, 2010.

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24

Will Work For Shoes The Business Behind Red Carpet Product Placement. Greenleaf Book Group, 2011.

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25

Product Placement in Hollywood Films: A History. McFarland & Company, 2004.

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26

Branded Entertainment: Product Placement & Brand Strategy in the Entertainment Business. Kogan Page, 2007.

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27

Engaging Consumers Through Branded Entertainment and Convergent Media. IGI Global, 2015.

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28

Marino, Vance y Tracy Marino. Hey! That's My Song!: A Guide to Getting Placement in Film, TV, and Media. Rowman & Littlefield Publishers, Incorporated, 2021.

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29

Positionierung im Lebensstil-Labyrinth. Peter Lang GmbH, 2001.

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30

Crossmedia Promotion. Lang, Peter, Publishing Inc., 2010.

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31

Galician, Mary-Lou. Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics. Taylor & Francis Group, 2004.

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32

Galician, Mary-Lou. Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics. Taylor & Francis Group, 2004.

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33

Galician, Mary-Lou. Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics. Taylor & Francis Group, 2004.

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34

Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics. Routledge, 2013.

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35

Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics. Best Business Books, 2004.

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36

Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics. Best Business Books, 2004.

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37

Hardy, Jonathan. Branded Content: The Fateful Merging of Media and Marketing. Taylor & Francis Group, 2021.

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38

Hardy, Jonathan. Branded Content: The Fateful Merging of Media and Marketing. Taylor & Francis Group, 2021.

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39

Hardy, Jonathan. Branded Content: The Fateful Merging of Media and Marketing. Taylor & Francis Group, 2021.

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40

Hardy, Jonathan. Branded Content: The Fateful Merging of Media and Marketing. Taylor & Francis Group, 2021.

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41

Nunziata, Susan. Marketing Strategies for Entertainment, Brand & Retail Tie-Ins. EPM Communications, 2005.

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42

Nunziata, Susan. Marketing Strategies for Entertainment, Brand & Retail Tie-Ins. EPM Communications, 2004.

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43

Fernsehwerbung Im Programm: Die Zunehmende Kommerzialisierung Des Fernsehprogramms Im Zeitalter Einer Okonomisierung Der Aufmerksamkeit ALS Verfas. Peter Lang Publishing, 2002.

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44

Two-way ANOVA and the News Coverage Index (2012): TV News Story Length by Story Placement and Media Outlet Type. 1 Oliver’s Yard, 55 City Road, London EC1Y 1SP United Kingdom: SAGE Publications, Ltd., 2017. http://dx.doi.org/10.4135/9781473995512.

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45

Hernández-Santaolalla, Víctor y Mónica Barrientos-Bueno. Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies. IGI Global, 2020.

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46

Hernández-Santaolalla, Víctor y Mónica Barrientos-Bueno. Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies. IGI Global, 2020.

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47

Hernández-Santaolalla, Víctor y Mónica Barrientos-Bueno. Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies. IGI Global, 2020.

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48

Hardy, Jonathan. Branded Content. Taylor & Francis Group, 2021.

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49

Branded Entertainment and Cinema: The Marketisation of Italian Film. Taylor & Francis Group, 2019.

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50

Dagnino, Gloria. Branded Entertainment and Cinema: The Marketisation of Italian Film. Taylor & Francis Group, 2019.

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