Bibliografías temáticas / MEDIA PLACEMENT

Índice

Artículos de revistas
Tesis
Libros
Capítulos de libros
Actas de conferencias

Literatura académica sobre el tema "MEDIA PLACEMENT"

Autor: Grafiati

Publicado: 11 de septiembre de 2023

Crea una cita precisa en los estilos APA, MLA, Chicago, Harvard y otros

Elija tipo de fuente:

Consulte las listas temáticas de artículos, libros, tesis, actas de conferencias y otras fuentes académicas sobre el tema "MEDIA PLACEMENT".

Junto a cada fuente en la lista de referencias hay un botón "Agregar a la bibliografía". Pulsa este botón, y generaremos automáticamente la referencia bibliográfica para la obra elegida en el estilo de cita que necesites: APA, MLA, Harvard, Vancouver, Chicago, etc.

También puede descargar el texto completo de la publicación académica en formato pdf y leer en línea su resumen siempre que esté disponible en los metadatos.

Artículos de revistas sobre el tema "MEDIA PLACEMENT"

Van Vaerenbergh, Yves. "Consumer reactions to paid versus unpaid brand name placement in song lyrics". Journal of Product & Brand Management 26, n.º 2 (18 de abril de 2017): 151–58. http://dx.doi.org/10.1108/jpbm-05-2016-1167.

Texto completo

Resumen

Purpose More and more artists mention brand names in their song lyrics; yet, their motivation to do so might differ. While some artists mention brand names out of brand love, other artists mention brand names against financial compensation. As media often discloses such brand name placements, the purpose of this paper is to explore consumer reactions to paid versus unpaid brand name placements in song lyrics. Design/methodology/approach A three-group between-subjects experiment (paid brand name placement, unpaid brand name placement, control group) tests the effects of brand name placement disclosures in song lyrics on brand attitudes and brand awareness. The song was developed specifically for the purpose of this study. Findings Consumer awareness about paid brand name placements in song lyrics has positive effects on brand awareness, while having no negative effects on brand attitudes. More specifically, consumer brand awareness is significantly higher in the paid brand name placement condition than in the unpaid brand name placement condition, or the control condition. Brand attitudes increased in both the paid and unpaid brand name placement conditions, compared to the control condition. Originality/value This paper contributes to a better understanding of brand name placement in song lyrics. Counterintuitively, consumer awareness about paid brand name placements in song lyrics actually has positive effects on consumers’ brand awareness and no negative effects on brand attitudes. Moreover, any disclosure – regardless of whether it concerns a paid or unpaid brand name placement – increases brand attitudes. This study thus shows that marketing managers should not fear media disclosing brand name placements in song lyrics.

Los estilos APA, Harvard, Vancouver, ISO, etc.

Guennemann, Frank y Yoon C. Cho. "The Effectiveness Of Product Placement By Media Types: Impact Of Image And Intention To Purchase". Journal of Service Science (JSS) 7, n.º 1 (3 de noviembre de 2014): 29–42. http://dx.doi.org/10.19030/jss.v7i1.8911.

Texto completo

Resumen

Product placement, as an integrated marketing communication tool, is widely applied to increase attention, interest, and purchasing intention. Product placement is also identified as an integrative conceptual model that captures how such messages generate audience outcomes (Balasubramanian, Karrah, and Patwardhan, 2006). By considering various applications of product placement in the automobile brands, the purpose of this study is to measure awareness, familiarity, image, and purchase intention of brands placed in various media types. In particular, this study measures 1) how brand awareness from product placement affects brand image, 2) how brand familiarity from product placement affects brand image, 3) how brand image affects purchase intention, and 4) the effects of brand awareness and familiarity based on different media types. This study applied a survey to collect data and used quantitative analyses to test hypotheses. The study provides managerial implications for the effectiveness of product placements by media types.

Los estilos APA, Harvard, Vancouver, ISO, etc.

Chang, Susan, Jay Newell y Charles T. Salmon. "Product placement in entertainment media". International Journal of Advertising 28, n.º 5 (enero de 2009): 783–806. http://dx.doi.org/10.2501/s0265048709200904.

Texto completo

Los estilos APA, Harvard, Vancouver, ISO, etc.

Malthouse, Edward C. y Bobby J. Calder. "Media Placement versus Advertising Execution". International Journal of Market Research 52, n.º 2 (marzo de 2010): 217–30. http://dx.doi.org/10.2501/s1470785309201181.

Texto completo

Resumen

We make three contributions towards understanding how engagement with the surrounding editorial context affects reactions to ads. First, while previous studies have shown that respondent-level engagement affects ads, we argue that vehicle-level engagement is more relevant to placement decisions, and show that magazine-level engagement affects actions taken from seeing an ad. Second, we compare the relative importance of engagement to the execution factors size, position and colour, and show that engagement is of comparable importance. Third, evaluations are done with more realistic procedures than previous studies and with real ads.

Los estilos APA, Harvard, Vancouver, ISO, etc.

Baltezarević, Ivana y Radoslav Baltezarević. "Product placement in new media". Bastina, n.º 48 (2019): 171–79. http://dx.doi.org/10.5937/bastina1948171b.

Texto completo

Los estilos APA, Harvard, Vancouver, ISO, etc.

Martín García, Alicia. "Product placement as an efficient marketing tool within the media mix". Harvard Deusto Business Research 10, n.º 1 (29 de mayo de 2021): 224–37. http://dx.doi.org/10.48132/hdbr.345.

Texto completo

Resumen

Product placement has existed in its most primitive form since the dawn of cinema. Now, due to the saturation of conventional advertising, this technique has reached its zenith, with brands appearing in an environment without competition, as a natural element of the plot. The automotive sector has been present from the beginning and soon understood the expressive possibilities that were offered. General Motors began its journey in the film industry in 1933 following an agreement with Warner. Since then, the General Motors group has had a growing presence in the film industry, which reached its peak in Transformers (2007), an unprecedented type of product placement. It is possible to identify a clear cause-effect relationship in the company’s sales, with product placement being an efficient marketing tool within the media mix, as we will show throughout this investigation. The study begins with a historical review of brand placement in North American cinema (1933-2014), then proceeds with a content analysis, following the methodology proposed by Méndiz (2001), of advertising placement in film and a structured interview with Norm Marshall, the director and founding partner of Norm Marshall & Associates, responsible for GM’s product placements.

Los estilos APA, Harvard, Vancouver, ISO, etc.

van der Waldt, De la Rey. "The role of product placement in feature films and broadcast television programme". Communicare: Journal for Communication Studies in Africa 24, n.º 2 (24 de octubre de 2022): 1–16. http://dx.doi.org/10.36615/jcsa.v24i1.1767.

Texto completo

Resumen

Emphasis on product placement as a variable in the marketing communication strategyof organisations seems to be a relatively new focus. However, evidence exists that asearly as the 1940s product placement was used in feature films to brand products andservices. The initial use of product placements in feature films received new opportunitiesthrough the introduction of new electronic media, such as video, DVD, mobile messaging,electronic billboards, Internet clips and websites. Product placement is not confined tocinema feature films. New electronic media offer unique opportunities for productplacement, which necessitated the renewed focus on product placement as a vehicle ofdeliberate product exposure within the broader integrated marketing communication(IMC) context.The use of product placement has increased rapidly over the last few years. Productnames are increasingly being featured in films and television programmes. Companiesare increasingly seeking to broaden their marketing campaigns to include productplacement in broadcast media to confirm the product’s brand identity or to reach differentaudiences effectively.This article aims to describe the context in which product placement is categorised. Italso explains the relevance of product placement as a vehicle of communication in theintegrated marketing communication strategy.In order to reach the set objectives of this article, a literature review of existing informationwas conducted. The article does not claim to be a comprehensive work on productplacement in general - it rather attempts to provide a theoretical framework in which product placement could be studie

Los estilos APA, Harvard, Vancouver, ISO, etc.

Hofman-Kohlmeyer, Magdalena. "IMPACT OF PRODUCT PLACEMENT STRATEGIES ON BRAND RECEPTION – LITERATURE REVIEW". Zeszyty Naukowe Wyższej Szkoły Humanitas Zarządzanie 21, n.º 3 (30 de septiembre de 2020): 69–86. http://dx.doi.org/10.5604/01.3001.0014.4509.

Texto completo

Resumen

Considering the changes in media consumption, many well-known brands decided to invest in product placement. Companies apply various strategies of placing the brand inside the media programming, not only in movies or television programs but also in social media, computer games and music videos. Present paper is aimed on investigate the influence of chosen product placement strategy on product placement effectiveness and is based on literature review. Research on product placement in movies shows that a mixed type of placement which encompass visual presentations of a branded product, company name or logo, and verbal reference to the embedded brand is better remembered in comparison to only visual product placement. There are also recognized product placement strategy based on various plot-relation level. According to research made in computer games, higher brand and game congruity result in better attitude but a brand incongruent with the game plot is better remembered. The authors also frequently mention about product placement visibility. Prominent placement in movies and computer games led to worse brand attitudes, is perceived as more disruptive, less realistic and interferes with the plot than subtle placement. The advantage of prominent placement in both medias and video sharing sites is better influenced on brand remembering. When it comes to social media, product placement takes a form of written placement or video placement. Some studies proved that video placement exert greater impact on attitude, better brand impression and cause higher users’ intention to click. Similarly in computer games it can be listed animated or as a static ads. In quoted study, brand recognition for the animated billboards was significantly higher than for static billboards and attitudes toward the animated ads were better.

Los estilos APA, Harvard, Vancouver, ISO, etc.

Marchand, Andre, Thorsten Hennig-Thurau y Sabine Best. "When James Bond shows off his Omega: does product placement affect its media host?" European Journal of Marketing 49, n.º 9/10 (14 de septiembre de 2015): 1666–85. http://dx.doi.org/10.1108/ejm-09-2013-0474.

Texto completo

Resumen

Purpose – This paper aims to contribute to the marketing literature and practice by examining the effect of product placements on the host brand. The declining effectiveness of traditional advertising has prompted increasing interest in strategies for placing products in media programming. Most existing research adopt the perspective of the brands embedded in media products, with limited attention to the impact that product placement has on the media product that serves as a host brand for the embedded brands. The authors investigate this effect in the context of motion pictures and develop a theory-driven conceptual model. Design/methodology/approach – The authors test their hypotheses with two experiments in which randomly assigned participants view one of seven versions of a custom-made, seven-minute short film that differ in their level of placement prominence. Findings – The results from a mediation analysis indicate that, after controlling for audiences’ general attitudes toward the embedded brand, greater placement prominence heightens consumers’ reactance to persuasion attempts and negatively affects their evaluations of the host brand. A post hoc experiment confirms that even very low levels of placement prominence can worsen host brand evaluations. Originality/value – This research is among the first to investigate the effects of product placement from a host brand perspective. It issues a warning to producers of entertainment content: a product placement strategy may generate additional earnings, but it also can lower audiences’ evaluations of the focal entertainment product.

Los estilos APA, Harvard, Vancouver, ISO, etc.

Hishamudin, Farah Farhanah y Nur Atikah A Rahman. "Gegar Vaganza: Persepsi Pengguna dan Penempatan Produk D’Herbs dalam Rancangan Realiti Televisyen di Malaysia". Jurnal Pengajian Media Malaysia 23, n.º 2 (23 de noviembre de 2021): 73–91. http://dx.doi.org/10.22452/jpmm.vol23no2.2.

Texto completo

Resumen

This study examines the types of product placements used in the television show Gegar Vaganza, particularly in its 5th season and looks at the consumer perceptions on the product placements used by D’Herbs Holdings Sdn. Bhd. Qualitative content analysis and in-depth interviews were conducted on eight respondents. The saturation of advertisements in the market has prompted marketers to turn to media product placement to deliver messages to the audiences more effectively. This study found that integrated implicit product placement received positive feedback on the process of recalling a brand or product. On the other hand, integrated explicit placements received positive perceptions in increasing the level of consumer information, however, received negative perceptions towards consumer purchasing intentions.

Los estilos APA, Harvard, Vancouver, ISO, etc.

Más fuentes

Tesis sobre el tema "MEDIA PLACEMENT"

Wang, Ping. "Product placement as public relations examining the role of product placement and practitioners' perceived effectiveness of product placement in social media /". [Gainesville, Fla.] : University of Florida, 2009. http://purl.fcla.edu/fcla/etd/UFE0024645.

Texto completo

Los estilos APA, Harvard, Vancouver, ISO, etc.

Korčeková, Andrea. "Product placement and its legal aspects". Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-17010.

Texto completo

Resumen

The thesis deals with analysis of legal aspects of product placement. First, it looks at product placement from a general point of view. The work explains past legal framework where product placement was a part of "unfair competition" both in EU and Czech Republic. Then, it analyzes particular articles of directive 2007/65/EC which regulates the term product placement as the first in the history. The analyses showed that there are a lot of vague and disputable terms, e. g. "significant value", provision "free of charge", or ensuring that viewers are "clearly informed" about existence of product placement. Further, the work analyzes an implementation of the directive to the czech law and its comparison with Slovakia. Product placement was translated into czech law as "umístění produktu". The implementation is reflected in the "on-demand audiovisual media services Act" but also in the amendment of Act Nr. 231/2001 Sb. By contrast, Slovakia did not create a new special Act for non-linear audiovisual media services, just amended Act Nr. 308/2000 Z.z. and some other affecting laws. Finally, the work confronts the legal theory with praxis. This is done by a survey. The most important result of the survey showed that almost a half of the respondents think that product placement is not a commercial practice. This fact highlights the importance of ensuring that viewers are "clearly informed" about the existence of product placement and also the provision of consumer protection.

Los estilos APA, Harvard, Vancouver, ISO, etc.

Sharma, Acharya Deepa. "Product placement in print media and its effect on children and their responses". UWA Business School, 2009. http://theses.library.uwa.edu.au/adt-WU2009.0131.

Texto completo

Resumen

[Truncated abstract] Children have become an important consumer segment for marketers because of their potential in purchasing and the influence they have on family purchasing decisions. Marketers may not only want to influence children's spending today, but they are also grooming them for long term loyalty. Children are surrounded by sophisticated promotional techniques such as product placements which are presumed to be capable of influencing their purchase and request decisions. It has been argued that the processing of product placements works differently to traditional advertising. Placements are thought to form an impression in the mind of consumers without them being aware of this happening. These impressions may influence their purchase decisions. The consumer's inability to remember incidental exposure to a brand, or to know that these prior exposures are influencing their judgment, is an important factor that defines the effectiveness and potential deceptiveness of product placement. Young children, with more limited cognitive abilities than adults, could perhaps face more difficulty in grasping the difference between promotional and editorial content in the form of a children's magazine placement. Their inability to distinguish commercial from non-commercial content, and the intent of the promotion message, would appear to make young children vulnerable to the effects of the placement message. Children's processing of persuasion knowledge, or their ability to differentiate commercial from non-commercial and the knowledge of commercial intent, are suggested to be less vulnerable to the message. Three different studies (Study I, Study II and the main study on children) using the samples of children's magazines and children themselves were conducted. ... This stored information may have been used in a favourable way at the time of decision-making which may have influenced young children to like the placed brand. A possible explanation of such behaviour could be that as the child becomes deeply bonded with the magazine material, that child could have social interaction with friends who share a similar bond. This could result in a child having a greater influence on their friends. One of the implications of this study for a marketing organisation is the potential usefulness of material connectedness to a magazine when purchasing advertising space in children's magazines. It may also suggest a construct that may form criteria to use across media. Connectedness may be a surrogate for a measure of media 'engagement.' Product placement normally does not identify a sponsor. Placements have been criticised as an unethical practice because this technique attempts to trick vulnerable child consumers. If a majority of children in the sample knew the commercial nature and intent of a product placement, then it is difficult to rationalise this form of execution as misleading because it was placed. This study offers insights and information on the ways children make decision after exposure to a product placement, a technique which has been criticised as a deceptive 'masked' method of communication. Perhaps, product placement may not be as deceptive as many critics claim. This study found that public policy makers should revisit the policy on children's media, especially on masked techniques like product placement.

Los estilos APA, Harvard, Vancouver, ISO, etc.

Hang, Haiming. "Video games, processing fluency and children's choice : Exploring product placement in new media". Thesis, Lancaster University, 2008. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.533056.

Texto completo

Los estilos APA, Harvard, Vancouver, ISO, etc.

Brinte, Elin. "Stigmatiseringsprocessen : Två fallstudier kring stigmatiseringsprocessen bland ungdomar på behandlingshem". Thesis, Uppsala universitet, Sociologiska institutionen, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-215854.

Texto completo

Resumen

Uppsatsen ämnar belysa brännmärkningsfenomenet utifrån ett ungdomsperspektiv samt bidra till ökad kunskap inom området. Syftet med studien är att finna en eventuell koppling mellan ungdomar som blivit placerade på ett hem samt deras upplevelser kring brännmärkning. Detta kopplas följaktligen till Erving Goffmans stigmateori. Frågeställningarna omfattade huruvida ungdomarna upplever och påverkas av sin eventuella brännmärkning samt hur placerade ungdomar upplever att samhället uppfattar dem, bland annat speglat via medier. Uppsatsen har utgått ifrån en kvalitativ ansats där nio intervjuer genomförts och bearbetats. Tre av intervjuerna gjorda med ungdomar som placerats och de återstående sex gjordes med kunnig personal och ansvariga för olika hem i södra och mellersta Sverige. Studien har även kompletterats med litteratur och tidigare forskning inom området. Resultaten visar bland annat att ungdomarna uppfattar sig som missförstådda och stigmatiserade utav samhället.
This paper intends to highlight the branding phenomenon from a youth perspective and contribute to increased knowledge within the field. The purpose of this study is to find a possible link between young institutionalized people and their experiences of branding. This is linked to Erving Goffman's Stigma theory. The questions included whether young people perceive and are affected by their potential branding and how institutionalized adolescents feel that society perceives them, among other things, reflected through the media. The thesis has been based on a qualitative approach where nine interviews were conducted and processed. Three of the interviews done with the young institutionalized people and the remaining six done with skilled professionals and managers of homes in southern and central Sweden. The study was also supplemented with literature and previous research within the field. The results show among other things that young people see themselves as misunderstood and stigmatized out of society.

Los estilos APA, Harvard, Vancouver, ISO, etc.

Hornick, Leigh Ann. "The evolution of product placement consumer awareness and ethical considerations /". Morgantown, W. Va. : [West Virginia University Libraries], 2006. https://eidr.wvu.edu/etd/documentdata.eTD?documentid=4542.

Texto completo

Resumen

Thesis (M.S.)--West Virginia University, 2006.
Title from document title page. Document formatted into pages; contains v, 55 p. : ill. (some col.). Includes abstract. Includes bibliographical references (p. 45-46).

Los estilos APA, Harvard, Vancouver, ISO, etc.

Kulin, Elin y Linnéa Blomgren. "Credible or not : A study on the factors influencing consumers' credibility assessment of product placements on Instagram". Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-30063.

Texto completo

Resumen

Background: To align with the new trend of using social media in the marketing mix, product placement has been adapted to social media platforms as one strategy to create attention. Especially on Instagram, product placements have gained popularity among companies. While scholars have focused on measuring the effectiveness of the strategy, suggesting that credibility is one component necessary for success, a gap in the research is illuminated when focusing on what makes a product placement on Instagram credible. Previous studies regarding credibility and its relation to traditional media have concluded that there are some factors essential in consumers’ credibility evaluation process. Since social media differs from traditional media, there was a need to investigate the applicability of credibility to the social media platform Instagram. Purpose: The purpose of this thesis was to examine key factors of product placement on Instagram that influence credibility. Method: To meet the purpose of this thesis a study with a mixed method research design was conducted. The qualitative data was collected through semi-structured interviews with the intention to discover how consumers evaluate credibility. The scales and items developed from the findings of the qualitative study were tested using a questionnaire to identify which factors that have the most influence on consumers’ credibility assessment. Conclusions: The overall findings indicate that consumers evaluate credibility based upon source, message and receiver characteristics. The empirical evidence suggests that the Expertise of influencer, Professionalism of picture, Trustworthiness of influencer, Connection to influencer and Causes of irritation are the factors that have the most influence on consumers’ credibility assessment of product placement on Instagram. The findings further implies that it is not only the factor itself that influence, credibility can additionally be transferred from one factor to another.

Los estilos APA, Harvard, Vancouver, ISO, etc.

Anderson, Caitlin. "Recall and Recognition of Brand-Modified Product Placement in Movies". Diss., CLICK HERE for online access, 2006. http://contentdm.lib.byu.edu/ETD/image/etd1580.pdf.

Texto completo

Los estilos APA, Harvard, Vancouver, ISO, etc.

Sörling, Marie-Louise y Viktor Wallgren. "Media Placement of Locations : An Exploratory Study of the Possible Trends within the Film Industry". Thesis, Jönköping University, JIBS, Business Administration, 2005. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-159.

Texto completo

Resumen

Product placement is a relatively new idea within marketing. Despite this, it has become a more accepted and used concept, especially within the motion picture industry. It has been noticed that exposure on screen has had a positive effect on sales of the showed products, even though there are still no clear method to measure its efficiency. Evidence has shown that there is an increased tourism to destinations exposed on screen. For example, the movie Braveheart increased tourism to Scotland, Notting Hill has brought attention to London’s district Notting Hill, and the books of Wallander has benefited Ystad. We therefore see a possible development of product placement, which so far only has incorporated products, to also include placement of geographical places (cities, region or nations etc), i.e. location placement. The exposures that to this point has occurred has been random, with no active participation from marketers or filmmakers.

Our purpose is to investigate if media placement of locations (defined as paying for the placement) is a possible future source of revenue for location marketers as well as film and product placement agencies.

We have interviewed people from three main areas: marketer of a geographical location, product placement agency, and representatives from the film production. Since we had some problems collecting sufficient data, we decided to complement our empirical findings with secondary data.

We see a potential development of location placements. It does however require some conditions to be fulfilled. First, the placement must be seamlessly placed, should lead the story forward and should not be the main focus before the script. Second, the placement must be communicated openly throughout the entire production process and with all parties involved. Finally we see that placement must be founded on good relationships and having the right channels. The actors involved in a location placement are the marketer, product placement agency, location shout, director and other film production crew.

To sum up, a well thought-thru location placement that are consistent with the overall location brand image and the story, would benefit both the location and the film.

Los estilos APA, Harvard, Vancouver, ISO, etc.

Bizri, Siwar. "Word Use and Placement Associating Arabs and Arab-Americans with Terrorism in the American Media". Thesis, Virginia Tech, 2007. http://hdl.handle.net/10919/35950.

Texto completo

Resumen

Terrorism and conflict is ongoing, and in today’s world it appears to be increasing, however, numerous people have blamed the swell in violence on specific sources. In regards to September 11 and similar terrorist incidents, for example, it is quite easy for the media, as well as other sources, to place responsibility in the hands of a specific group or religion. In this case, Islam, Arabs or the Middle East region seems to be connected to these violent incidents. The reality of the situation may place responsibility in some sources within this region, however, an overgeneralization in regards to a diverse religion and culture may be occurring due to “overall, ideological judgments” by various entities including the news media. According to numerous perspectives, it has become possible for a few carefully chosen words within the media to trigger racially-driven prejudices and actions by agencies, institutions, and the public. Our language seems to be powerful enough to let a single phrase spin a news story into a national warning against a certain group. In other words, the power of association, in particular here between words and perceptions, allows the public to believe in their mind something that may or may not be true. In this case, various studies have shown the tendency for the public to associate Arabs with violence, particularly terrorism. The combination of negative media framing and common ethnic schemas of Arabs and Muslims have resulted in a long history of socialization and activation in the American and perhaps, wider culture. Therefore, this study will mainly focus on an assumed semantic implication of word associations in the media based on shared ideological and socially shared knowledge, rather than measure any explicit statements of racial and ethnic schemas.
Master of Arts

Los estilos APA, Harvard, Vancouver, ISO, etc.

Más fuentes

Libros sobre el tema "MEDIA PLACEMENT"

Bente, Klaus. Product Placement: Entscheidungsrelevante Aspekte in der Werbepolitik. Wiesbaden: Deutscher Universitäts-Verlag, 1990.

Buscar texto completo

Los estilos APA, Harvard, Vancouver, ISO, etc.

Mallick, Rani. Product-Placement in den Massenmedien: Rechtstatsachen und Rechtsgrundlagen. Baden-Baden: Nomos, 2009.

Buscar texto completo

Los estilos APA, Harvard, Vancouver, ISO, etc.

Das Product Placement im Kinospielfilm. Frankfurt am Main: P. Lang, 1996.

Buscar texto completo

Los estilos APA, Harvard, Vancouver, ISO, etc.

Masoero, Francesca. Product placement, teenpic e adolescenti 2.0. Torino: Kaplan, 2012.

Buscar texto completo

Los estilos APA, Harvard, Vancouver, ISO, etc.

Branded entertainment: Product placement and brand strategy in the entertainment business. London: Kogan Page, 2009.

Buscar texto completo

Los estilos APA, Harvard, Vancouver, ISO, etc.

Kara, Ayşe Simin. Branded entertainment: A strategic approach towards integrating product placement practices in Turkey. Ankara: Gece Kitaplığı, 2019.

Buscar texto completo

Los estilos APA, Harvard, Vancouver, ISO, etc.

La publicité: Stratégie et placement média, ou comment choisir la campagne intégrée la plus efficace. 2^a ed. [Québec]: Presses de l'Université Laval, 2015.

Buscar texto completo

Los estilos APA, Harvard, Vancouver, ISO, etc.

Dagenais, Bernard. La publicité: Stratégie et placement média : ou comment choisir le mix-média le plus efficace. Québec: Presses de l'Université Laval, 2008.

Buscar texto completo

Los estilos APA, Harvard, Vancouver, ISO, etc.

Scherer, Beate. "Product Placement" im Fernsehprogramm: Die werbewirksame Einblendung von Markenartikeln als wettbewerbswidriges Handeln der Rundfunkanstalten. Baden-Baden: Nomos Verlagsgesellschaft, 1990.

Buscar texto completo

Los estilos APA, Harvard, Vancouver, ISO, etc.

Lehu, Jean-Marc. La publicité est dans le film: Placement des produits et stratégie de marque au cinéma, dans les chansons, dans les jeux vidéo. Paris: Editions d'organisation, 2006.

Buscar texto completo

Los estilos APA, Harvard, Vancouver, ISO, etc.

Más fuentes

Capítulos de libros sobre el tema "MEDIA PLACEMENT"

Malthouse, Edward C. y Bobby J. Calder. "Media Placement versus Advertising Execution". En Advances in Advertising Research (Vol. 1), 333–45. Wiesbaden: Gabler, 2010. http://dx.doi.org/10.1007/978-3-8349-6006-1_22.

Texto completo

Los estilos APA, Harvard, Vancouver, ISO, etc.

Smith, Robert y Debra Smith. "The Wire: Media Placement and Postindustrial Landscapes". En Africana Cultures and Policy Studies, 73–93. New York: Palgrave Macmillan US, 2009. http://dx.doi.org/10.1057/9780230622098_5.

Texto completo

Los estilos APA, Harvard, Vancouver, ISO, etc.

Wilcox, Lyndy y Craig Derkay. "Tympanostomy Tube Placement for Management of Otitis Media". En Otitis Media: State of the art concepts and treatment, 103–16. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-17888-2_11.

Texto completo

Los estilos APA, Harvard, Vancouver, ISO, etc.

Ghandeharizadeh, Shahram, Seon Ho Kim, Cyrus Shahabi y Roger Zimmermann. "Placement of Continuous Media in Multi-Zone Disks". En Multimedia Information Storage and Management, 23–59. Boston, MA: Springer US, 1996. http://dx.doi.org/10.1007/978-1-4613-1431-8_2.

Texto completo

Los estilos APA, Harvard, Vancouver, ISO, etc.

Kwon, Taeck-Geun y Sukho Lee. "Load-Balanced Data Placement for Variable-Rate Continuous Media Retrieval". En Multimedia Database Systems, 185–207. Boston, MA: Springer US, 1996. http://dx.doi.org/10.1007/978-1-4613-0463-0_7.

Texto completo

Los estilos APA, Harvard, Vancouver, ISO, etc.

Evans, Richard y Clare Farmer. "‘The Devil’s Right Hand’: Policing, Media and Weapons Product Placement". En Do Police Need Guns?, 111–33. Singapore: Springer Singapore, 2020. http://dx.doi.org/10.1007/978-981-15-9526-4_7.

Texto completo

Los estilos APA, Harvard, Vancouver, ISO, etc.

Chen, Zhijia, Chuang Lin, Hao Yin y Bo Li. "On the Server Placement Problem of P2P Live Media Streaming System". En Advances in Multimedia Information Processing - PCM 2008, 178–87. Berlin, Heidelberg: Springer Berlin Heidelberg, 2008. http://dx.doi.org/10.1007/978-3-540-89796-5_19.

Texto completo

Los estilos APA, Harvard, Vancouver, ISO, etc.

Xu, Yaoqiang, Chunxiao Xing y Lizhu Zhou. "A Data Placement Method of HSM for Streaming Media Server in Network Environment". En Databases in Networked Information Systems, 245–54. Berlin, Heidelberg: Springer Berlin Heidelberg, 2003. http://dx.doi.org/10.1007/978-3-540-39845-5_20.

Texto completo

Los estilos APA, Harvard, Vancouver, ISO, etc.

Wu, Mengyuan, Runting Wang, Yizhe Ding y Navid Nedaei. "Impact of Media Coverage on the Discount Rate of Private Placement: Evidence from China". En Proceedings of the Sixteenth International Conference on Management Science and Engineering Management – Volume 2, 188–99. Cham: Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-031-10385-8_14.

Texto completo

Los estilos APA, Harvard, Vancouver, ISO, etc.

Jeong, Yo-Won, Seung-Ho Lim y Kyu-Ho Park. "A New Raid-Disk Placement Method for Interactive Media Server with an Accurate Bit Count Control". En Lecture Notes in Computer Science, 417–24. Berlin, Heidelberg: Springer Berlin Heidelberg, 2005. http://dx.doi.org/10.1007/11577188_60.

Texto completo

Los estilos APA, Harvard, Vancouver, ISO, etc.

Actas de conferencias sobre el tema "MEDIA PLACEMENT"

Liu, Sam y Parag Joshi. "Contextual advertisement placement in printed media". En IS&T/SPIE Electronic Imaging, editado por Qian Lin, Zhigang Z. Fan, Theo Gevers, Raimondo Schettini y Cees Snoek. SPIE, 2010. http://dx.doi.org/10.1117/12.839092.

Texto completo

Los estilos APA, Harvard, Vancouver, ISO, etc.

Rodriguez, Ismael, Fernando Rubio y Pablo Rabanal. "Automatic media planning: Optimal advertisement placement problems". En 2016 IEEE Congress on Evolutionary Computation (CEC). IEEE, 2016. http://dx.doi.org/10.1109/cec.2016.7748345.

Texto completo

Los estilos APA, Harvard, Vancouver, ISO, etc.

Gröner, Patrick M. y Barbara E. Hedderich. "The Strategic Value of Attractive Influencers for Advertising Comunication: The Influence of Parasocial Interaction Processes on the Persuasive Effect of Brand Placements". En 3rd International Conference. Business Meets Technology. Valencia: Editorial Universitat Politècnica de València, 2021. http://dx.doi.org/10.4995/bmt2021.2021.13616.

Texto completo

Resumen

Although brand placements can be seen more and more frequently in social media channels of so-called “influencers”, current brand placement research has rarely focused on the persuasive influence of these media characters. The "Balance Model of Product Placement Effects" of Russell and Stern (2006) began to integrate both, the recipient and the recipient's specific perception of the media context, into brand placement research. The result of these considerations is a triadic connection between the recipient, the acting media characters and the placed brands. Adressing this, the following study investigates the mediating influence of cognitive phenomenon of parasocial interactions to an influencer of a YouTube make-up tutorial as well as her specific attitude/valence towards the brands in her immediate context. Brand perception, purchase intention and actual purchase of the presented brand were measured as dependent variables of advertising effectiveness.

Los estilos APA, Harvard, Vancouver, ISO, etc.

Bhargavi, Divya, Karan Sindwani y Sia Gholami. "Zero-shot virtual product placement in videos". En IMX '23: ACM International Conference on Interactive Media Experiences. New York, NY, USA: ACM, 2023. http://dx.doi.org/10.1145/3573381.3597213.

Texto completo

Los estilos APA, Harvard, Vancouver, ISO, etc.

Ye, Fan, Qing Li y Enhong Chen. "Benefit based cache data placement and update for mobile peer to peer networks". En 2010 3rd IEEE International Conference on Ubi-Media Computing (U-Media 2010). IEEE, 2010. http://dx.doi.org/10.1109/umedia.2010.5543934.

Texto completo

Los estilos APA, Harvard, Vancouver, ISO, etc.

Ahuja, Satyajeet y Marwan Krunz. "Server Placement in Multiple-Description-Based Media Streaming". En 2008 Data Compression Conference DCC. IEEE, 2008. http://dx.doi.org/10.1109/dcc.2008.63.

Texto completo

Los estilos APA, Harvard, Vancouver, ISO, etc.

Mathis, Florian, Xuesong Zhang, Mark McGill, Adalberto L. Simeone y Mohamed Khamis. "Assessing Social Text Placement in Mixed Reality TV". En IMX '20: ACM International Conference on Interactive Media Experiences. New York, NY, USA: ACM, 2020. http://dx.doi.org/10.1145/3391614.3399402.

Texto completo

Los estilos APA, Harvard, Vancouver, ISO, etc.

Oikonomou, Panagiotis, Maria G. Koziri, Antonios N. Dadaliaris, Yannis Hatzaras, Evangelia Nerantzaki y Georgios I. Stamoulis. "Heuristics for Iterative Detailed Standard Cell Placement". En the SouthEast European Design Automation, Computer Engineering, Computer Networks and Social Media Conference. New York, New York, USA: ACM Press, 2016. http://dx.doi.org/10.1145/2984393.2984409.

Texto completo

Los estilos APA, Harvard, Vancouver, ISO, etc.

Kranas, Georgios, George-Chris Tsalamagkakis, Panagiotis Oikonomou y Antonios N. Dadaliaris. "PyPUT: Python-based Placement Utilities Toolset". En 2018 South-Eastern European Design Automation, Computer Engineering, Computer Networks and Society Media Conference (SEEDA_CECNSM). IEEE, 2018. http://dx.doi.org/10.23919/seeda-cecnsm.2018.8544926.

Texto completo

Los estilos APA, Harvard, Vancouver, ISO, etc.

Dadaliaris, Antonios N., Panagiotis Oikonomou, Maria G. Koziri, Yannis Hatzaras y Georgios I. Stamoulis. "SCIZER: A scalable placement visualizer/analyzer". En 2017 South Eastern European Design Automation, Computer Engineering, Computer Networks and Social Media Conference (SEEDA-CECNSM). IEEE, 2017. http://dx.doi.org/10.23919/seeda-cecnsm.2017.8089993.

Texto completo

Los estilos APA, Harvard, Vancouver, ISO, etc.

Ofrecemos descuentos en todos los planes premium para autores cuyas obras están incluidas en selecciones literarias temáticas. ¡Contáctenos para obtener un código promocional único!