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Artículos de revistas sobre el tema "Marketing research"

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Autor: Grafiati

Publicado: 4 de junio de 2021

Última modificación: 30 de julio de 2024

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1

Pedko, I. y V. Hordiienko. "Marketing Research in the Marketing Information System". Economic Herald of the Donbas, n.º 4 (58) (2019): 138–43. http://dx.doi.org/10.12958/1817-3772-2019-4(58)-138-143.

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2

Chao, Paul, Alvin C. Burns y Ronald F. Bush. "Marketing Research". Journal of Marketing Research 33, n.º 1 (febrero de 1996): 121. http://dx.doi.org/10.2307/3152023.

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3

Danna, Denise y Demetrius Porche. "Marketing Research". Journal for Nurse Practitioners 5, n.º 4 (abril de 2009): 294–95. http://dx.doi.org/10.1016/j.nurpra.2008.11.006.

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4

Abdukhalilova, Laylo Tokhtasinovna y Nargiza Elshodovna Alimkhodjaeva. "Crowd marketing in marketing research". SOUTH ASIAN JOURNAL OF MARKETING & MANAGEMENT RESEARCH 11, n.º 1 (2021): 40–46. http://dx.doi.org/10.5958/2249-877x.2021.00006.0.

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5

Levy, Sidney J. "Marketing management and marketing research". Journal of Marketing Management 28, n.º 1-2 (febrero de 2012): 8–13. http://dx.doi.org/10.1080/0267257x.2011.645688.

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6

Furukawa, Ichiro. "Marketing Research Projects". Japan Marketing Journal 39, n.º 1 (28 de junio de 2019): 3–5. http://dx.doi.org/10.7222/marketing.2019.021.

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7

Meghisan, Georgeta-Madalina y Thierry Burger-Helmchen. "Meta-analysis in marketing research". Innovative Marketing 13, n.º 1 (12 de mayo de 2017): 6–10. http://dx.doi.org/10.21511/im.13(1).2017.01.

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Meta-analysis is a method that allows us to accomplish such a work by combining the results of several studies in order to make an objective synthesis following precise stages. With the help of meta-analysis, we can quantify a global result for the entire studies taken into consideration and obtain a more precise response and a more acceptable generalization. This paper focuses on the steps of meta-analysis on resumed data, which are used more frequently, because they can easily tend towards exhaustiveness. The synthesis work has to be standardized. It consists in four stages: studies’ research, selection, data extraction and analysis. Its feasibility is linked to the existence of a sufficient number of studies that can be included in this meta-analysis. This method has been used in research since 1970 and it became irreplaceable for making recommendations. Its application field is only limited to that of existent studies.

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8

Rethans, Arno J., William R. Dillon, Thomas J. Madden, Neil H. Firtle y A. Parasuraman. "Marketing Research in a Marketing Environment". Journal of Marketing Research 25, n.º 1 (febrero de 1988): 111. http://dx.doi.org/10.2307/3172932.

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9

Nancarrow, Clive, Julie Tinson y Richard Webber. "Roots Marketing: The Marketing Research Opportunity". International Journal of Market Research 49, n.º 1 (enero de 2007): 47–69. http://dx.doi.org/10.1177/147078530704900107.

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10

Poddubnaya, Tatyana Nikolaevna. "Marketing Research into Youth Tourist Preferences". Revista Gestão Inovação e Tecnologias 11, n.º 4 (10 de julio de 2021): 683–97. http://dx.doi.org/10.47059/revistageintec.v11i4.2138.

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11

Yang, Xiaogang. "Education Marketing Research". Theoretical Economics Letters 06, n.º 05 (2016): 1180–85. http://dx.doi.org/10.4236/tel.2016.65111.

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12

Moutinho, Luiz y Alan Mercer. "Implementable Marketing Research." Journal of the Operational Research Society 44, n.º 3 (marzo de 1993): 316. http://dx.doi.org/10.2307/2584203.

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13

Stewart, David W. y Jagdish N. Sheth. "Research in Marketing". Journal of Marketing Research 29, n.º 1 (febrero de 1992): 149. http://dx.doi.org/10.2307/3172500.

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14

Stern, Bruce L., Carl McDaniel y Roger Gates. "Contemporary Marketing Research". Journal of Marketing Research 29, n.º 3 (agosto de 1992): 379. http://dx.doi.org/10.2307/3172748.

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15

Katsanis, Lea. "Pharmaceutical Marketing Research:". Journal of Pharmaceutical Marketing & Management 10, n.º 4 (22 de marzo de 1996): 251–67. http://dx.doi.org/10.1300/j058v10n04_04.

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16

Williamson, Nicholas C. "International Marketing Research". Journal of International Business Studies 16, n.º 1 (marzo de 1985): 176–78. http://dx.doi.org/10.1057/jibs.1985.15.

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17

Pierre, Jean M. "Qualitative Marketing Research". Qualitative Market Research: An International Journal 20, n.º 3 (12 de junio de 2017): 390–92. http://dx.doi.org/10.1108/qmr-03-2017-0068.

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18

Moutinho, Luiz. "Implementable Marketing Research". Journal of the Operational Research Society 44, n.º 3 (marzo de 1993): 316. http://dx.doi.org/10.1057/jors.1993.58.

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19

Agrawal, A., J. Basak, V. Jain, R. Kothari, M. Kumar, P. A. Mittal, N. Modani, K. Ravikumar, Y. Sabharwal y R. Sureka. "Online marketing research". IBM Journal of Research and Development 48, n.º 5.6 (septiembre de 2004): 671–77. http://dx.doi.org/10.1147/rd.485.0671.

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20

Bowen, John T. y Beverley A. Sparks. "Hospitality marketing research". International Journal of Hospitality Management 17, n.º 2 (junio de 1998): 125–44. http://dx.doi.org/10.1016/s0278-4319(98)00014-0.

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21

Bijmolt, Tammo H. A., Ruud T. Frambach y Theo M. M. Verhallen. "Strategic marketing research". Journal of Marketing Management 12, n.º 1-3 (enero de 1996): 83–98. http://dx.doi.org/10.1080/0267257x.1996.9964402.

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22

Clarke, Irvine. "Global Marketing Research". Journal of International Consumer Marketing 12, n.º 4 (16 de noviembre de 2000): 91–111. http://dx.doi.org/10.1300/j046v12n04_06.

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23

Robson, Matthew J. "International marketing research". Strategic Direction 21, n.º 6 (junio de 2005): 30–32. http://dx.doi.org/10.1108/02580540510594174.

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24

Sun, Yang, Isaac Cheah, Billy Sung y Eun-Ju Lee. "Innovative research methodologies in marketing research". Asia Pacific Journal of Marketing and Logistics 32, n.º 5 (19 de junio de 2020): 1001–3. http://dx.doi.org/10.1108/apjml-07-2020-738.

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25

Zinkhan, George M. y Rudy Hirschheim. "Truth in Marketing Theory and Research: An Alternative Perspective". Journal of Marketing 56, n.º 2 (abril de 1992): 80–88. http://dx.doi.org/10.1177/002224299205600207.

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Numerous authors have discussed the possibility of a marketing science and have presented their visions to describe the characteristics of such a science. Fundamentally, these visions must come to grips with the idea of “truth” and the role truth plays in theory and research. In this article, the authors explore “truth in marketing science” by describing the essential problem of science in general and discussing the issues that shape the notion of a marketing science in particular. They note two limiting factors in viewing marketing as a science: (1) marketing as an applied field and (2) marketing's attempts to explain human behavior—a phenomenon that is mutable, unpredictable, and reactive. They propose a scientific realist perspective, which can be useful for describing some of the “scientific” explanations offered in the marketing literature.

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26

Madieva, Z. "Organizing Marketing Research and Information on Internet Marketing". Bulletin of Science and Practice 7, n.º 4 (15 de abril de 2021): 332–38. http://dx.doi.org/10.33619/2414-2948/65/38.

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The solution of issues related to the digitization of marketing activities in enterprises in the digital economy is in many respects related to the use of Internet marketing. It is important to organize marketing research, collect primary and secondary information, and conduct surveys through Internet marketing to ensure speed and accuracy in marketing decisions. Therefore, the article describes the conduct of Internet surveys, forms of surveys, methods of collecting marketing information. The focus is on methods of collecting primary marketing information.

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27

Bass, Frank M. "The Future of Research in Marketing: Marketing Science". Journal of Marketing Research 30, n.º 1 (febrero de 1993): 1. http://dx.doi.org/10.2307/3172509.

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28

Bass, Frank M. "The Future of Research in Marketing: Marketing Science". Journal of Marketing Research 30, n.º 1 (febrero de 1993): 1–6. http://dx.doi.org/10.1177/002224379303000101.

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This February 1993 issue begins the 30th Anniversary volume of the Journal of Marketing Research. The academic marketing discipline, as reflected in the articles published in JMR, has certainly changed dramatically over this time period. To reflect on these changes and generate discussion about the future directions for marketing research, I have asked several marketing scholars to prepare guest editorials. It is fitting that Frank Bass write the first of these guest editorials. Professor Bass is a former editor of the JMR and a recipient of the William O'Dell Award for the best paper published in JMR, the Paul D. Converse Award for outstanding contributions to marketing science and theory, and the Richard D. Irwin/American Marketing Association Distinguished Marketing Educator Award. In addition to his research published in the leading marketing and management science journals. Professor Bass has made significant contributions through his former doctoral students who are professors in leading management schools across the world. —Barton A. Weitz, Editor

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29

Dominici, Gandolfo, Valeria Tullio, Giuseppe Siino y Mario Tani. "Marketing Archetypes: Applying Jungian Psychology to Marketing Research". Journal of Organisational Transformation & Social Change 13, n.º 2 (3 de mayo de 2016): 109–22. http://dx.doi.org/10.1080/14779633.2016.1192809.

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30

Baron, Steve, A. Parasuraman y Michael J. Baker. "Marketing Research (2nd Edition)". Journal of the Operational Research Society 43, n.º 3 (marzo de 1992): 290. http://dx.doi.org/10.2307/2583723.

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31

Cohen, William A. y Jack M. Honomichl. "Honomichl on Marketing Research". Journal of Marketing Research 24, n.º 4 (noviembre de 1987): 453. http://dx.doi.org/10.2307/3151397.

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32

Gentry, James W. y Richard P. Bagozzi. "Principles of Marketing Research". Journal of Marketing Research 32, n.º 3 (agosto de 1995): 375. http://dx.doi.org/10.2307/3151988.

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33

Kronrod, Ann. "Language Research in Marketing". Foundations and Trends® in Marketing 16, n.º 3 (2022): 308–421. http://dx.doi.org/10.1561/1700000069.

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34

Stern, Bruce L., Paul E. Green, Donald S. Tull y Gerald Albaum. "Research for Marketing Decisions". Journal of Marketing Research 26, n.º 2 (mayo de 1989): 248. http://dx.doi.org/10.2307/3172616.

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35

Valencia, Humberto, Patriya Tansuhaj, Michelle McCann y Jan van Rees. "Glossary of Marketing Research". Journal of Marketing Research 28, n.º 1 (febrero de 1991): 116. http://dx.doi.org/10.2307/3172734.

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36

McGuire, Christine. "Reviews : Marketing market research". Health Education Journal 50, n.º 3 (septiembre de 1991): 150–51. http://dx.doi.org/10.1177/001789699105000317.

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37

Perry, Chad. "Case Research in Marketing". Marketing Review 1, n.º 3 (1 de septiembre de 2000): 303–23. http://dx.doi.org/10.1362/1469347002530790.

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38

Chao, Paul. "Book Review: Marketing Research". Journal of Marketing Research 33, n.º 1 (febrero de 1996): 121–22. http://dx.doi.org/10.1177/002224379603300116.

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39

Baron, Steve. "Marketing Research (2nd Edition)". Journal of the Operational Research Society 43, n.º 3 (marzo de 1992): 290–91. http://dx.doi.org/10.1057/jors.1992.42.

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40

Maurillo, Donna R. "The marketing research guide". Public Relations Review 24, n.º 2 (junio de 1998): 252–53. http://dx.doi.org/10.1016/s0363-8111(99)80057-5.

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41

Harris, Jennifer. "Essentials of Marketing Research". Australasian Marketing Journal (AMJ) 12, n.º 2 (enero de 2004): 73–75. http://dx.doi.org/10.1016/s1441-3582(04)70101-9.

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42

Buttle, Francis. "The marketing research process". International Journal of Hospitality Management 5, n.º 4 (enero de 1986): 218–19. http://dx.doi.org/10.1016/0278-4319(86)90028-9.

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43

Done, Derek E. "Research in international marketing". Long Range Planning 19, n.º 6 (diciembre de 1986): 147–48. http://dx.doi.org/10.1016/0024-6301(86)90116-0.

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44

Bagozzi, Richard P. "Neuroscience in Marketing Research". Marketing ZFP 32, JRM 1 (2010): 7–17. http://dx.doi.org/10.15358/0344-1369-2010-jrm-1-7.

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45

Gupta, Dinesh K., B. M. Gupta y Ritu Gupta. "Global library marketing research". Library Management 40, n.º 3/4 (11 de marzo de 2019): 251–61. http://dx.doi.org/10.1108/lm-05-2018-0039.

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Purpose The purpose of this paper is to quantitatively and qualitatively analyze library marketing research output using select bibliometric indicators with the aim of identifying top-performing countries, subject subthemes, organizations, authors and journals in the area. Design/methodology/approach The present study has examined 520 publications in library marketing, as indexed in Scopus database during 2006–2017. The study has statistically assessed processed publications and citations data into tables in order to ascertain research growth rate trends, global publication output and share, citation impact and distribution of library marketing research by country of publication, international-level collaborating country share of publication, by broad subject areas and preferred media of research communication. The study also provides bibliometric profile of top research organizations and authors in terms of their publications and citation indicators. Findings The body of literature in library marketing research is still very small, highly scattered and has so far registered no growth during the last 12 years, i.e. 2006–2017. Library marketing research is yet to emerge as a popular research area in library and information science. The USA dominates The library marketing research in the world, whereas other top participating countries including India, China, Japan, Canada, etc., are distant cousins. Top research institutions in the area of library marketing across the world include City University of New York, Florida State University, University of Texas at Austin, USA, Loughborough University and University of Sheffield, UK. The major focus of library marketing research was on academic libraries, followed by public libraries and medical libraries. Of late, the use of social media has emerged as an alternative to traditional library marketing techniques. Research limitations/implications The scope of study describing the status of library marketing research is limited to the period 2006–2017. The results of the study should interest researchers in finding solutions to formulating future library strategies and programs for achieving sustainable growth in this area of study. Originality/value The present study in library marketing research should be of interest to researchers in evolving, and formulating theories/best practices/and policies/programs for outreach to current and potential users for promoting library products and services.

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46

Sagan, Adam. "Causality in Marketing Research". Zeszyty Naukowe Uniwersytetu Szczecińskiego. Problemy Zarządzania, Finansów i Marketingu 38 (2015): 273–84. http://dx.doi.org/10.18276/pzfm.2015.38-25.

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47

Carson, David. "Trends of Marketing Research". Marketing Intelligence & Planning 7, n.º 9/10 (septiembre de 1989): 17–24. http://dx.doi.org/10.1108/eum0000000001055.

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48

Gourley, David R. y Annette García Sehorn. "Marketing Research in Hospitals". Journal of Hospital Marketing 11, n.º 1 (8 de octubre de 1996): 19–34. http://dx.doi.org/10.1300/j043v11n01_03.

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49

Perry, Chad y Evert Gummesson. "Action research in marketing". European Journal of Marketing 38, n.º 3/4 (marzo de 2004): 310–20. http://dx.doi.org/10.1108/03090560410518567.

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50

Saunders, John y Nick Lee. "Whither research in marketing?" European Journal of Marketing 39, n.º 3/4 (marzo de 2005): 245–60. http://dx.doi.org/10.1108/03090560510581755.

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