Bibliografías temáticas / Marketing research

Literatura académica sobre el tema "Marketing research"

Autor: Grafiati
Publicado: 4 de junio de 2021
Última modificación: 30 de julio de 2024

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Artículos de revistas sobre el tema "Marketing research"

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Pedko, I. y V. Hordiienko. "Marketing Research in the Marketing Information System". Economic Herald of the Donbas, n.º 4 (58) (2019): 138–43. http://dx.doi.org/10.12958/1817-3772-2019-4(58)-138-143.

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Chao, Paul, Alvin C. Burns y Ronald F. Bush. "Marketing Research". Journal of Marketing Research 33, n.º 1 (febrero de 1996): 121. http://dx.doi.org/10.2307/3152023.

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Danna, Denise y Demetrius Porche. "Marketing Research". Journal for Nurse Practitioners 5, n.º 4 (abril de 2009): 294–95. http://dx.doi.org/10.1016/j.nurpra.2008.11.006.

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Abdukhalilova, Laylo Tokhtasinovna y Nargiza Elshodovna Alimkhodjaeva. "Crowd marketing in marketing research". SOUTH ASIAN JOURNAL OF MARKETING & MANAGEMENT RESEARCH 11, n.º 1 (2021): 40–46. http://dx.doi.org/10.5958/2249-877x.2021.00006.0.

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Levy, Sidney J. "Marketing management and marketing research". Journal of Marketing Management 28, n.º 1-2 (febrero de 2012): 8–13. http://dx.doi.org/10.1080/0267257x.2011.645688.

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Furukawa, Ichiro. "Marketing Research Projects". Japan Marketing Journal 39, n.º 1 (28 de junio de 2019): 3–5. http://dx.doi.org/10.7222/marketing.2019.021.

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Meghisan, Georgeta-Madalina y Thierry Burger-Helmchen. "Meta-analysis in marketing research". Innovative Marketing 13, n.º 1 (12 de mayo de 2017): 6–10. http://dx.doi.org/10.21511/im.13(1).2017.01.

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Meta-analysis is a method that allows us to accomplish such a work by combining the results of several studies in order to make an objective synthesis following precise stages. With the help of meta-analysis, we can quantify a global result for the entire studies taken into consideration and obtain a more precise response and a more acceptable generalization. This paper focuses on the steps of meta-analysis on resumed data, which are used more frequently, because they can easily tend towards exhaustiveness. The synthesis work has to be standardized. It consists in four stages: studies’ research, selection, data extraction and analysis. Its feasibility is linked to the existence of a sufficient number of studies that can be included in this meta-analysis. This method has been used in research since 1970 and it became irreplaceable for making recommendations. Its application field is only limited to that of existent studies.
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Rethans, Arno J., William R. Dillon, Thomas J. Madden, Neil H. Firtle y A. Parasuraman. "Marketing Research in a Marketing Environment". Journal of Marketing Research 25, n.º 1 (febrero de 1988): 111. http://dx.doi.org/10.2307/3172932.

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Nancarrow, Clive, Julie Tinson y Richard Webber. "Roots Marketing: The Marketing Research Opportunity". International Journal of Market Research 49, n.º 1 (enero de 2007): 47–69. http://dx.doi.org/10.1177/147078530704900107.

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Poddubnaya, Tatyana Nikolaevna. "Marketing Research into Youth Tourist Preferences". Revista Gestão Inovação e Tecnologias 11, n.º 4 (10 de julio de 2021): 683–97. http://dx.doi.org/10.47059/revistageintec.v11i4.2138.

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Tesis sobre el tema "Marketing research"

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Comé, Henning y Melissa Fribergh. "Marknads Analys : Marketing Research". Thesis, Högskolan i Skövde, Institutionen för teknik och samhälle, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:his:diva-5305.

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Chandukala, Sandeep Rao. "Investigation of direct and indirect effects of variables in marketing". Columbus, Ohio : Ohio State University, 2008. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1210909898.

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Sobbizadeh, Hibel. "Mobile Broadband: A Market Research". Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-8727.

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Abstract Title: Mobile Broadband: A Market Research Level: Thesis for Master of Business Administration in Marketing Management Address: University of Gävle Department of Business Administration 801 76 Gävle Sweden Telephone (+46) 26 64 85 00 Telefax (+46) 26 64 85 89 Web site http://www.hig.se Author: Hibel Sobbizadeh Supervisor: Maria Fregidou-Malama Date: 2010-01 Aim: This research is performed in order to investigate about Mobile Broadband (MB) market and the evolution of mobile broadband modems in this market. The aim is to find out how the MB market is developing and which MB modems are dominating the market at present and future time. The study describes the history behind the MB market and its present and future state where an increase of “internet connected” devices is almost inevitable. It at the same time discusses how the MB modems are developing from today‟s PC data cards and USB dongles to integrated modules in different devices. Method: The research is based on published and unpublished articles and data found on internet. Different search engines and databases such as Google and Gävle University library-databases are used to find various data. This empirical data is then connected to theory containing Marketing analysis, planning, implementation and control. The analysis 3 part (PEST) gives a picture of the Political, Economic, Social and Technological factors of the MB market, while the planning, implementation and control parts of the work give an overview of the threats and opportunities of the market and the strategies to overcome the problems and embrace the opportunities. Result & Conclusions: The study demonstrates that MB market has potential of becoming a successful market where devices with embedded module will be connected to internet anywhere at anytime. This requires cooperation from all the players in the value chain. The companies that choose and implement the best marketing and value chain cooperation strategies will be leaders of this future market. Suggestion for future research: One of the biggest challenges and limitations during the work of this study due to its newness was to find empirical data about MB market. As the time passes new information and statistics will make it easier for further research. As the technology is developing rapidly it is recommended to use the latest articles and statistics on internet when gathering new research material. Contribution of the thesis: This study contains valuable input to people and organizations who would like to get an overview of the MB and MB modem markets‟ development in the coming years. Key words: Mobile Broadband, PEST analysis, marketing planning, marketing strategy, marketing implementation, marketing control, embedded modules.
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Wong, Yik-man. "A philosophy of marketing research methodology : representation, relevance and reality /". Hong Kong : University of Hong Kong, 2002. http://sunzi.lib.hku.hk/hkuto/record.jsp?B25017524.

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Lian, Xiaoxi. "The effect of multiple co-branding : an exploration through associative learning theory". HKBU Institutional Repository, 2010. http://repository.hkbu.edu.hk/etd_ra/1179.

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Kamvysselis, Maria Ioannis 1976. "Design for marketing : interactive market research tools". Thesis, Massachusetts Institute of Technology, 2001. http://hdl.handle.net/1721.1/89332.

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Okunlola, Abraham Oladapo. "The role of marketing research in advertising". Thesis, Видавництво СумДУ, 2010. http://essuir.sumdu.edu.ua/handle/123456789/12672.

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In the 21st century, advertising might just be the most powerful weapon a marketer has and a quite efficient one if we think about the way it changed our world. But all that power comes with great responsibility: used accordingly by planning everything in the smallest detail possible it can be the best thing that ever happen to a company even to the local retailers as a medium, used without any kind of strategy it can very well be a large scale disaster. Because of the great costs that advertising is much too often associated with and also the long term affects it has on the consumer a company should never start an advertising campaign without knowing every single last detail concerning their product and consumers. When you are citing the document, use the following link http://essuir.sumdu.edu.ua/handle/123456789/12672
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Young, Murray A. "Perceptual dispersion in a competitive market". Connect to resource, 1988. http://rave.ohiolink.edu/etdc/view.cgi?acc%5Fnum=osu1262695111.

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Pereira, Beatriz de Castro Sebastião. "Pesquisa etnográfica em marketing". Universidade de São Paulo, 2008. http://www.teses.usp.br/teses/disponiveis/12/12139/tde-03092008-115700/.

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Estudos sobre o comportamento humano envolvem situações complexas que não são simples de compreender utilizando-se métodos quantitativos de pesquisa. A identificação desta limitação levou, em anos mais recentes, ao uso crescente de métodos qualitativos para auxiliar a entender o indivíduo e o grupo em seus comportamentos. Em administração e marketing pesquisadores com trabalhos qualitativos têm se baseado em métodos e técnicas mais adequados para a abordagem destes problemas com origens em sociologia, antropologia e psicologia. A etnografia originada na antropologia e sociologia com estudos de comportamento de grupo é um instrumento bastante adequado para estudos em marketing. Este estudo discute a criação e desenvolvimento da etnografia como metodologia de pesquisa em antropologia e mostra como seu uso foi estendido para outras áreas do conhecimento, mais especificamente para a área de marketing. É destacada a evolução da etnografia no universo da pesquisa acadêmica e aplicada, e como a metodologia foi adaptada para realização de estudos na área do comportamento do consumidor, tanto acadêmicos quanto de mercado. O estudo enfoca os usos e limitações da pesquisa etnográfica em marketing. Faz isso em forma de ensaio por meio de levantamento bibliográfico de caráter analítico e descritivo, complementado com entrevistas em profundidade com profissionais que utilizam ou conhecem a metodologia aplicada ao marketing. Conclui-se que sua aplicação em marketing é adequada se houver rigor metodológico, já que esse tipo de pesquisa tem a vantagem de revelar porque os comportamentos relacionados a um dado grupo ocorrem, o que não é possível com outras abordagens de pesquisa. A metodologia apresenta maiores benefícios quando o comportamento de consumo estudado relaciona-se fortemente com características culturais do grupo ao qual o consumidor pertence.
Consumer behavior studies entail complex situations that are not simple to understand by quantitative research techniques. Recently there is an enhancement in the use of qualitative methods to help interpret the individual and the group in their behaviors. In business and marketing researchers with qualitative work are increasingly using techniques, and methods that are common in sociology, anthropology, and psychology which have suitable developments to these areas of knowledge. Ethnography originated from anthropology and sociology with group approaches seems to be a good tool to marketing studies. This work discusses how ethnography was originated and developed as a research methodology in anthropology and to show how its use was extended to other areas of knowledge, specifically in marketing. The evolution of ethnography in the academic and applied research universes is emphasized, as well as how the methodology was adapted to be used in consumer behavior studies. The study focus on the uses and limitations of ethnographic research in marketing. This is made by an essay based on analytical and descriptive bibliographic research, complemented by in depth interviews with professionals that use or know the methodology applied to marketing. The conclusion is that the method is adequate in marketing research if applied with methodological rigor. This kind of research has the advantage of revealing why some behaviors related to the reference group occur, what is not possible with other research approaches. The methodology presents more benefits when the consumer behavior is strongly related with cultural characteristics of the group that the consumer belongs.
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Flynn, Kevin. "THE RMS FRAMEWORK OF ACADEMIC MARKETING RESEARCH PRODUCTIVITY". Cleveland State University / OhioLINK, 2020. http://rave.ohiolink.edu/etdc/view?acc_num=csu1600792969043768.

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Libros sobre el tema "Marketing research"

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Kress, George. Marketing research. 3a ed. Englewood Cliffs, N.J: Prentice Hall, 1988.

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Wong, Toon Quee y Wong Toon Quee. Marketing research. 3a ed. [Singapore]: Marketing Institute of Singapore, 1999.

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A, Aaker David. Marketing research. 6a ed. New York: Wiley, 1998.

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Wilson, Alan I. Marketing Research. London: Macmillan Education UK, 2019. http://dx.doi.org/10.1057/978-1-352-00112-9.

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West, Chris. Marketing Research. London: Macmillan Education UK, 1999. http://dx.doi.org/10.1007/978-1-349-14681-9.

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Burns, Alvin C. Marketing research. Englewood Cliffs, N.J: Prentice Hall, 1995.

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Burns, Alvin C. Marketing research. 2a ed. Upper Saddle River, N.J: Prentice Hall, 1998.

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F, Bush Ronald, ed. Marketing research. New Delhi: Pearson, 2007.

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V, Kumar y Day George S, eds. Marketing research. 9a ed. Hoboken, NJ: Wiley, 2007.

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F, Bush Ronald, ed. Marketing research. 7a ed. Boston: Pearson, 2014.

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Capítulos de libros sobre el tema "Marketing research"

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Baker, Michael J. "Marketing research". En Marketing, 235–64. London: Macmillan Education UK, 1991. http://dx.doi.org/10.1007/978-1-349-21395-5_10.

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Lancaster, Geoff y Paul Reynolds. "Marketing Research". En Marketing, 101–17. London: Macmillan Education UK, 1998. http://dx.doi.org/10.1007/978-1-349-14039-8_6.

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McDonald, Malcolm, Martin Christopher y Margrit Bass. "Marketing research". En Marketing, 66–88. London: Macmillan Education UK, 2003. http://dx.doi.org/10.1007/978-1-4039-3741-4_4.

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Groucutt, Jonathan y Cheryl Hopkins. "Marketing Research". En Marketing, 59–81. London: Macmillan Education UK, 2016. http://dx.doi.org/10.1007/978-1-137-33606-4_3.

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Lancaster, Geoff y Paul Reynolds. "Marketing Research". En Marketing, 117–36. London: Macmillan Education UK, 2004. http://dx.doi.org/10.1007/978-0-230-37409-6_6.

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Rajagopal. "Marketing Research". En Contemporary Marketing Strategy, 245–72. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-11911-9_9.

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Baker, Michael J. "Marketing Research". En Marketing Strategy and Management, 279–312. London: Macmillan Education UK, 1992. http://dx.doi.org/10.1007/978-1-349-22167-7_12.

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Hannagan, Tim. "Marketing Research". En Marketing for the Non-profit Sector, 49–62. London: Macmillan Education UK, 1992. http://dx.doi.org/10.1007/978-1-349-11632-4_4.

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Baker, Michael J. "Marketing Research". En Marketing: An Introductory Text, 229–58. London: Macmillan Education UK, 1996. http://dx.doi.org/10.1007/978-1-349-25139-1_10.

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Meidan, Arthur. "Marketing Research". En Marketing Financial Services, 50–82. London: Macmillan Education UK, 1996. http://dx.doi.org/10.1007/978-1-349-24475-1_3.

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Actas de conferencias sobre el tema "Marketing research"

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Muis, Indra, Triyogo Mulyo Adhi y Ramadienna Fachrunnisa Kamalia. "Digital Marketing and Innovation Effects on Marketing Performance". En 4th Social and Humanities Research Symposium (SoRes 2021). Paris, France: Atlantis Press, 2022. http://dx.doi.org/10.2991/assehr.k.220407.034.

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McCormick, Debra. "MARKETING TALT". En 12th annual International Conference of Education, Research and Innovation. IATED, 2019. http://dx.doi.org/10.21125/iceri.2019.1451.

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Jia, Boxiang. "Research on Marketing Segmentation". En 6th International Conference on Financial Innovation and Economic Development (ICFIED 2021). Paris, France: Atlantis Press, 2021. http://dx.doi.org/10.2991/aebmr.k.210319.012.

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Sun, GuozHen. "Database Marketing IN Life Insurance Marketing Development Strategy". En 2016 5th International Conference on Social Science, Education and Humanities Research. Paris, France: Atlantis Press, 2016. http://dx.doi.org/10.2991/ssehr-16.2016.190.

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Reis, Lea, Christian Maier y Tim Weitzel. "Chatbots in Marketing". En SIGMIS-CPR '22: 2022 Computers and People Research Conference. New York, NY, USA: ACM, 2022. http://dx.doi.org/10.1145/3510606.3550204.

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Hai-yan, Zhang, Wang Qi y Ma Xuan. "Research on WeChat marketing path of enhancing customer marketing experiences". En 2016 Chinese Control and Decision Conference (CCDC). IEEE, 2016. http://dx.doi.org/10.1109/ccdc.2016.7531793.

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Thi, Hong Nguyen. "Overview of Social Media Marketing and Starbucks' Social Media Marketing Strategy". En The International Conference on Research in Management & Technovation. PTI, 2022. http://dx.doi.org/10.15439/2021km9.

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Yang, Shu. "Research on WeChat Marketing Strategy". En 6th Annual International Conference on Social Science and Contemporary Humanity Development (SSCHD 2020). Paris, France: Atlantis Press, 2021. http://dx.doi.org/10.2991/assehr.k.210121.125.

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Zvyagin, L. S. "System modeling in marketing research". En 2016 XIX IEEE International Conference on Soft Computing and Measurements (SCM). IEEE, 2016. http://dx.doi.org/10.1109/scm.2016.7519740.

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Lu, PingJun y XiaoWen Huang. "Marketing Research for Motorola Company". En 2014 International Conference on Social Science (ICSS-14). Paris, France: Atlantis Press, 2014. http://dx.doi.org/10.2991/icss-14.2014.3.

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Informes sobre el tema "Marketing research"

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de Vargas, Teresa. Extending operations research to social marketing programs. Population Council, 2001. http://dx.doi.org/10.31899/rh4.1132.

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Carpenter, Brandon, Nick Howell y Mark Honeyman. Marketing Local Fresh Producefrom a University Research Station. Ames: Iowa State University, Digital Repository, 2016. http://dx.doi.org/10.31274/farmprogressreports-180814-40.

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Bien, Amos, Martha Honey, Abigail Rome y Aimee Russillo. Practical Steps for Marketing Tourism Certification. Inter-American Development Bank, junio de 2007. http://dx.doi.org/10.18235/0010705.

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This guide is part of a series of practical, how-to handbooks on sustainable tourism certification. These handbooks are based on research and reports done by the Center on Ecotourism and Sustainable Development (CESD) and The International Ecotourism Society (TIES) as part of a certification project directed by the Rainforest Alliance and funded by the IDB/MIF.
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Wiley, Jenny L., Camille K. Gourdet y Brian F. Thomas. Cannabidiol: Science, Marketing, and Legal Perspectives. RTI Press, abril de 2020. http://dx.doi.org/10.3768/rtipress.2020.op.0065.2004.

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Recent loosening of legal restrictions on cannabis and its chemical constituents, including phytocannabinoids such as Δ9-tetrahydrocannabinol (THC) and cannabidiol (CBD), has led to rapid proliferation and wide availability of products containing CBD. Although using pure CBD does not result in THC-like intoxication, it is not risk-free. In this review, we examine CBD from scientific, marketing, and regulatory perspectives. Specifically, we evaluate the evidence used to support statements concerning CBD’s real and putative medical effects and discuss misleading information that has been used in marketing approaches. Also, we explore the current legal landscape surrounding CBD. We conclude that further research is necessary to clarify legitimate therapeutic effects of CBD. Federal regulation is also necessary to assure quality, safety, and efficacy of CBD products. Until new regulations are enacted to ensure purity and label accuracy, consumers should balance any perceived benefits of CBD use against potential risks associated with using products of unknown quality.
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Clayton, III y Ralph L. Mass Communication, Advertising, and Marketing Research at the Strategic and Operational Levels of War. Fort Belvoir, VA: Defense Technical Information Center, mayo de 2013. http://dx.doi.org/10.21236/ada592762.

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Shackson, R. H. Marketing research for EE G Mound Applied Technologies' heat treatment process of high strength materials. Office of Scientific and Technical Information (OSTI), octubre de 1991. http://dx.doi.org/10.2172/5160233.

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PANUSHKINA, A. y E. SHEVCHENKO. RESEARCH OF CONSUMER BEHAVIOR OF PRODUCTS (WORKS, SERVICES) ON THE MARKET. Science and Innovation Center Publishing House, 2021. http://dx.doi.org/10.12731/2070-7568-2021-10-5-1-23-32.

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This article discusses in detail the aspects and essence of consumer behavior, as well as the factors influencing it. The types of consumers and their features are presented. The marketing model of consumer behavior is described in detail, and, therefore, it is concluded that marketers have the ability to use personality parameters to predict consumer behavior.
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Busso, Matías, Kyunglin Park y Nicolás Irazoque. Research Insights: Which Managerial Skills Training Policies Are Most Effective? Inter-American Development Bank, noviembre de 2023. http://dx.doi.org/10.18235/0005302.

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Job training programs for firm managers or entrepreneurs are effective at increasing firm productivity, profits, and firm survival rates. Training skills in human resources, soft skills, marketing, and finance-accounting are most likely to improve firm performance. The impact was maximized when delivering training sessions for entrepreneurs and managers in the manufacturing and services sector. The key is to design training programs tailored to different participant groups, based on the demand in their respective industry and business contexts.
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Zilberman, David, Amir Heiman y B. McWilliams. Economics of Marketing and Diffusion of Agricultural Inputs. United States Department of Agriculture, noviembre de 2003. http://dx.doi.org/10.32747/2003.7586469.bard.

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Specific Research Objective. Develop a theory of technology adoption to analyze the role of promotional tools such as advertising, product sampling, demonstrations, money back guarantees and warranties in inducing technological change. Use this theory to develop criteria for assessing the optimal use of marketing activities in launching new agricultural input technologies. Apply the model to analyze existing patterns of marketing budget allocation among promotional tools for various agricultural input industries in the United States and Israel. Background to the Topic. Marketing tools (money-back guarantees [MBG] demonstration, free sampling and advertising) are used extensively to induce the adoption of agricultural inputs, but there is little understanding of their impacts on the diffusion of new technologies. The agricultural economic literature on technology adoption ignores marketing efforts by the private sector, which may result in misleading extension and technology transfer policies. There is a need to integrate marketing and economic approaches in analyzing technology adoption, especially in the area of agricultural inputs. Major Conclusion. Marketing tools play an important role in reducing uncertainties about product performance. They assist potential buyers to learn both about objective features, about a product, and about product fit to the buyer's need. Tools, such as MBGs and demonstration, provide different information about product fit but also require different degrees of cost for the consumer. In some situations they can be complimentary and optimal strategy combines the use of both. In other situations there will be substitution. Sampling is used to reduce the uncertainty about non-durable goods. An optimal level of informational tools declines throughout the life of a product but stays positive at a steady state. Implications. Recognizing the heterogeneity of consumers and the sources of their uncertainty about new technologies is crucial to develop a marketing strategy that will enhance the adoption of innovation. When fit uncertainty is high, allowing an MBG option, as well as a demonstration, may be an optimal strategy to enhance adoption.
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Finkelstain, Israel, Steven Buccola y Ziv Bar-Shira. Pooling and Pricing Schemes for Marketing Agricultural Products. United States Department of Agriculture, agosto de 1993. http://dx.doi.org/10.32747/1993.7568099.bard.

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In recent years there has been a growing concern over the performance of Israel and U.S. agricultural marketing organizations. In Israel, poor performance of some marketing institutions has led to radical reforms. Examples are the two leading export industries - citrus and flowers. In the U.S., growth of local market power is eliminating competitive row product prices which served as the basis for farmer cooperative payment plans. This research studies, theoretically, several aspects of the above problem and develops empirical methods to assess their relative importance. The theoretical part deals with two related aspects of the operation of processing and marketing firms. The first is the technological structure of these firms. To this end, we formalize a detailed theory that describes the production process itself and the firm's decision. The model accounts for multiple products and product characteristics. The usefulness of the theory for measurement of productivity and pricing of raw material is demonstrated. The second aspect of the processing and marketing firm that we study is unique to the agricultural sector, where many such firms are cooperatives. In such cooperative an efficient and fair mechanism for purchasing raw materials from members is crucial to successful performances of the firm. We focus on: 1) pricing of raw materials. 2) comparison of employment of quota and price regimes by the cooperative to regulate the quantities, supplied by members. We take into consideration that the cooperative management is subject to pressure from member farmers. 3) Tier pricing for raw materials in order to ensure efficiency and zero profits at the cooperative level. This problem is examined in both closed and open cooperatives. The empirical part focuses in: 1) the development of methodologies for estimating demand for differentiated products; 2) assessing farmers response to component pricing; 3) measurement of potential and actual exploitation of market power by an agricultural marketing firm. The usefulness of the developed methodologies are demonstrated by several application to agricultural sub-sectors, including: U.S. dairy industry, Oregon wine industry, Israeli Cotton industry and Israeli Citrus industry.
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