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Tesis sobre el tema "Marketing Management Case studies"

Autor: Grafiati

Publicado: 4 de junio de 2021

Última modificación: 27 de julio de 2024

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1

Olausson, Per-Håkan, and Carina Olausson. "Marketing management at Uppsala University Hospital : a case study in Swedish health care marketing; MBA-thesis in marketing." Thesis, University of Gävle, Department of Business Administration and Economics, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-4515.

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<p>Aim:The overall aim of this study was to obtain more knowledge on the implementation of health care marketing in Sweden, using Uppsala University Hospital (UUH) as a case study. Additionally, based on the results of this case study, the aim was also to give concrete suggestions on how to enable increased focus on the formulation and implementation of health care marketing management strategies. This gives the study a slightly normative approach and aim, since the line is not drawn at description and analysis but also advocate guidelines for the enabling of market orientation.</p><p>Method:

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2

Palihawadana, D. "Marketing of management education : a case study related to the Strathclyde Business School." Thesis, University of Strathclyde, 1992. http://oleg.lib.strath.ac.uk:80/R/?func=dbin-jump-full&object_id=21274.

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This thesis examines the role of market orientation within the field of postgraduate management education in the UK. A detailed study of student expectations and outcomes was undertaken at the Strathclyde Business School in order to test the hypothesis that British management educational institutions are not adequately market orientated. The study was carried out in relation to MCom in Marketing, MSc in Marketing and MBA programmes offered by the SBS. Thus the study involved: a. A survey of the entering students: In addition to the basic purpose of examining the levels of academic, career, soc

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3

Demishkevich, Maya. "Small Business Use of Internet Marketing: Findings from Case Studies." ScholarWorks, 2015. https://scholarworks.waldenu.edu/dissertations/1340.

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Internet marketing is critical for meeting changing consumer needs and staying competitive in the business environment. Small business owners need strategies on how to use Internet marketing to promote their products or services. The purpose of this multiple case study was to explore how 5 small business owners in Maryland developed and implemented an online marketing strategy. Participants were recruited for their roles as the chief decision maker of their business; additional prerequisites for their participation were that they used Internet marketing, represented different industries, and h

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4

Waddington, Andrew John. "Investigating the impact of brand reputation on brand architecture strategies : a study on a South African automotive company." Thesis, Rhodes University, 2012. http://hdl.handle.net/10962/d1002796.

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The brand architecture of an organisation has become increasingly important to global management and marketing professionals, as it deals with structures and designs of brands which are constantly influenced by a changing environment. The market realities and changes brands face continuously impact the reputation of the brand, which is critical to sustain competitive advantage. The primary purpose of the study was to investigate the impact brand reputation has on brand architecture strategies, and an automotive company was chosen as the focus of the research. This research aims to help manager

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5

Hawkins, Rebecca. "The planning and management of tourism in Europe : case studies of planning, management and control in the coastal zone." Thesis, Bournemouth University, 1992. http://eprints.bournemouth.ac.uk/400/.

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This study is an investigation of aspects of tourism planning and management in Europe. In particular it is an examination within three distinct and complementary case study areas in the European coastal zone, of factors that may contribute to tourist area success. The historical development and the current problems of the tourism industry at international and national levels are discussed and the framework of European Community and national government approaches to tourism planning are analysed. Based on studies of the planning and management framework and extensive field work undertaken in W

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6

李安敏 and On-man Andrew Lee. "Some thoughts on the applications of management science in sales and marketing activities on the professional products." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1996. http://hub.hku.hk/bib/B31267397.

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7

Wang, Li, and Xin Xiong. "How to obtain Marketing Advantage for Corporation? : A case study of SuperMap Europe." Thesis, University of Gävle, Department of Business Administration and Economics, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-4523.

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<p>This master’s thesis was carried out at SuperMap.SuparMap is a Chinese company supplying the Geographic Information System (GIS)software and service. It is leading the way in GIS research. The product of SuperMapis called SuperMap GIS applied by lots of government agencies, schools, andorganizations. SuperMap actively gets involved in the market of Japan, Korea,Singapore, Vietnam, India, Kazakhstan, and South Africa. However, in 2008, it hasentered the Sweden market and tries to involve in the whole European market.In European market, the GIS technology is relatively mature and the most mar

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8

Chmielewski, Matthew D. "Successful Corporate Art Collections: Two Case Studies." University of Akron / OhioLINK, 2010. http://rave.ohiolink.edu/etdc/view?acc_num=akron1270923865.

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9

Dietrich, Katrina. "How to implant an intended Destination Image into the tourists mind : The case of Östersund, Sweden." Thesis, Mittuniversitetet, Institutionen för samhällsvetenskap, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:miun:diva-13147.

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The purpose of this paper is to explain the way destination marketing works and whatneeds to be done to implant a destination image into the tourists mind. The marketingclaims that the occurrence of recognition and recall makes an image become activelyrecognized in the mind of customers. To visualize this case, the Swedish city Östersund, isexamined to show how the responsible tourist information office succeeded with theimplementation of their image into the tourists mind. To clarify this, a comparison is madefrom questionnaires hold in the summer and winter 2010 as well as an qualitative int

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10

Zortea, Elisabeth, and n/a. "Refining an entrepreneurial orientation and its impact on driving markets behaviours." University of Otago. Department of Marketing, 2006. http://adt.otago.ac.nz./public/adt-NZDU20061108.145532.

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Firms adopting an entrepreneurial orientation (EO) can be described as firms that take risks, are proactive in pursuing opportunities, compete aggressively with their industry rivals, launch products that change market boundaries and market behaviour, and grant employees autonomy to facilitate the generation of such radical innovation. Although an EO has been widely investigated in entrepreneurship research, only a few attempts have been undertaken to refine and broaden the EO construct since its development in the early 1980s. The two characteristics competitive aggressiveness and autonomy ha

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11

Khumalo, Wilson Mdala. "The value of measuring brand equity: the Ceres Fruit Juices case." Thesis, Nelson Mandela Metropolitan University, 2009. http://hdl.handle.net/10948/995.

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Measuring brand equity is an important brand management function but, the appropriateness of brand equity measurement methods remain a concern. This study applied levels three of brand equity measurement approach to have an understanding of consumers’ brand perception. It is hoped that this understanding could give brand managers the necessary tool to develop and deploy effective and efficient brand management strategies and tactics. At Ceres Fruit Juices (CFJ), brand equity is used to improve competitive marketing actions, gain larger margins, intermediary co-operation and management support

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12

Mok, Yin-mung Glenda, and 莫燕夢. "A critical appraisal of the marketing strategy of a Hong Kong retail group: with particular reference to storepositioning." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1994. http://hub.hku.hk/bib/B31266174.

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13

Syed, Sameera Ali. "Small business marketing : managing word of mouth in small service businesses : longitudinal case studies of independent hotels and health and fitness clubs." Thesis, Kingston University, 2009. http://eprints.kingston.ac.uk/20285/.

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Word of mouth is generally agreed to be the foremost source of new business acquisition for small businesses and owners/managers often cite 'word of mouth' referrals as the main source of business generation (Carson, 1985; Curran and Blackburn, 1994; Stokes 2000). However, little is known about how small business owners know their firms gain word of mouth or, indeed, of the dynamics that influence the incidence of word of mouth. The objective of this study is to investigate the role of word of mouth in the operation of small firms in the service sector. The thesis draws upon extant theory and

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14

Liang, Ke Jiang. "Perspectives on needs and satisfaction with lubrication engineering service : views of providers and customers." Thesis, University of Macau, 2001. http://umaclib3.umac.mo/record=b1636663.

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15

Stenbeck, Joakim, and Robin Cabander. "The Link between Internal Marketing and Customer Relationship Management : A Case Study of one Nordea Call Center in Sweden." Thesis, Uppsala University, Department of Business Studies, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-88608.

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<p>Purpose: The purpose of this thesis is to increase the understanding of the link between internal marketing and customer relationship management by conducting a case study of one Nordea call center.</p><p>Background: Keeping existing customers is less expensive than acquiring new ones. Nowadays, up to sixty percent of marketing budgets are being dedicated towards retaining customers. So forth customer relationship manage-ment is slowly beginning to penetrate the banking industry as sustaina-ble relationships between organizations and their customers are becom-ing more evident.</p><p>Theory:

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16

Charoenrungsiri, Rungnapa, and Narana Charoenrungsiree. "Building a niche company in recruitment industry, a case study of Swedish company Multimind AB." Thesis, Mälardalen University, School of Sustainable Development of Society and Technology, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-6085.

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<p>In this thesis, we aim to find out ways that Multimind’s create customer focused value and sustain the value in the recruitment industry and their customer relationship management in the niche market. Our purpose is also to study their strategy, policies and their organizational culture especially in customer focused value and relationship management in this service business. In this thesis we will study only on their strategy toward this niche market. Therefore, the scope of study will cover its business’s history on company’s objective, operation process, organization’s culture, company’

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17

Einarsson, Per, and Kristin Ahlberg. "A Comparative Study of Traditional Marketing and Doing More with Less : The Case of Four Swedish Firms." Thesis, Jönköping University, JIBS, EMM (Entrepreneurship, Marketing, Management), 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-1345.

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<p>Background</p><p>Marketing spending has grown dramatically over the last decade but the traditional market-ing strategies such as advertising in TV, on billboards and posters might not be as effective as they used to be. The phenomena, how to work with marketing with the use of limited capital, has attracted attention in different contexts lately. It may sound hopeless to reach all the way through by the use of limited capital but it although exist examples of compa-nies that have succeeded with this; they are doing more with less.</p><p>Purpose</p><p>The main purpose of this thesis is to e

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18

Yan, Hiu-kwan Andy, and 甄曉君. "A case study of management information system in Hong Kong Bank: how to gain competitive edge." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1996. http://hub.hku.hk/bib/B31267786.

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19

Blomkvist, Camilla, Mikaela Johansson, and Amanda Lindeberg. "Understanding the relationship between Brand identity and Brand image : A case study of Coop." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-19419.

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Background: When it comes to brand communication, gaps can arise. These occur when the brand management’s view of the brand does not match the customers’ Brand image. In order to prevent reputation crises brand managements need to monitor the Brand identity and Brand image and identify possible gaps. Purpose: To identify and analyse what communication gaps that can occur between a company’s Brand identity and customers’ Brand image. Research question: What communication gaps can occur between a company’s Brand identity and the customers’ Brand image? Theory: Marketing Communication, Sender-Rec

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20

Fischer, Carolyn. "An investigation into whether young teens change their clothing consumer behaviour and brand preferences after the transition from primary school (grade seven) to high school (grade eight) in the South Western Cape." Master's thesis, University of Cape Town, 2007. http://hdl.handle.net/11427/14644.

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Includes bibliographical references (leaves 149-159).<br>This study focused on two segments that have emerged from an evolution within the children's market- the tween and young teen markets. However, few market researchers had investigated the transition between these two stages - leaving primary school and going to high school. Despite there being a rather small age gap between older tweens and young teens, the numerous challenges brought about due to the transition from primary school to high school could affect areas such as academic performance, friendships and so forth. It was the aim of

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21

Samkange, Tichaona. "An evaluation of the brand campus concept implemented at Mercedes-Benz South Africa : a case study /." Thesis, Rhodes University, 2009. http://eprints.ru.ac.za/1576/.

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Thesis (M.B.A. (Rhodes Investec Business School)) - Rhodes University, 2009.<br>A dissertation submitted in partial fulfilment of the requirements for the degree of Master of Business Administration (MBA)

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22

Bell, Sandra. "International brand management of Chinese companies : case studies on the Chinese household applicances and consumer electronics industry entering US and Western European markets /." Heidelberg : Physica, 2008. http://www.gbv.de/dms/zbw/558190448.pdf.

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23

Ford, Caroline Morgan. "Smartphone Apps on the Mobile Web: An Exploratory Case Study of Business Models." Digital Archive @ GSU, 2012. http://digitalarchive.gsu.edu/bus_admin_diss/14.

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The purpose of this research is to explore the business strategies of a firm seeking to develop and profitably market a mobile smartphone application to understand how small, digital entrepreneurships may build sustainable business models given substantial market barriers. Through a detailed examination of one firm’s process to try to commercialize their mobile app, we identify various business model decisions and marketing strategy approaches that hindered the company’s efforts. The case study describes two distinctly different business models adopted in succession, as well as the various adj

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24

Zhou, Gang. "Relationship marketing strategies at distribution channel in gas appliance market in Guangdong." Thesis, University of Macau, 2000. http://umaclib3.umac.mo/record=b1636678.

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25

Hall, Edward John. "The influence of occasion on consumer choice: an occasion based, value oriented investigation of wine purchase, using means-end chain analysis." Title page, contents and abstract only, 2003. http://web4.library.adelaide.edu.au/theses/09PH/09phh1756.pdf.

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Includes list of Supplementary refereed publications relating to thesis; and of Refereed conference papers, as appendix 1 Includes bibliograhical references (p. 316-343) Focusses particularly on the purchase of wine and the factors that influence consumer choice and the values that drive the decision process across different consumption occasions. The effectiveness of occasion as part of the theoretical model of means-end chain analysis is investigated, as well as the feasibility of occasion in the Olsen and Thach (2001) conceptual framework of consumer behavior relating to wine.

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26

Wu, Xian Ce. "A study of some Chinese e-commerce models." Thesis, University of Macau, 2000. http://umaclib3.umac.mo/record=b1636672.

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27

Wismiarsi, Tri 1966. "Relationship between the degree of internationalisation, firm characteristics, international market orientation and learning orientation." Monash University, Dept. of Marketing, 2004. http://arrow.monash.edu.au/hdl/1959.1/5337.

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28

Burton, Zachary T. "Servants to the Lender: The History of Faith-Based Business in Four Case Studies." Bowling Green State University / OhioLINK, 2017. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1499366069449044.

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29

Baosuwan, Kunthorn. "The study to determine customers preference of using claims system via the internet at National Insurance Company Limited, Thailand." CSUSB ScholarWorks, 2005. https://scholarworks.lib.csusb.edu/etd-project/2939.

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30

Thorburn, Robert H. (Robert Henry). "Towards the new company : proactive corporate ethics in a globalised business environment." Thesis, Stellenbosch : Stellenbosch University, 2004. http://hdl.handle.net/10019.1/50202.

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Thesis (MA)--University of Stellenbosch, 2004.<br>ENGLISH ABSTRACT: The corporation is fast becoming, or may already have become, the prevalent structure in human society. As such, its successes and failures impact heavily on society as a whole. This study will endeavour to examine past shortfalls in corporate thinking and practice, explaining much of this by referring to lag between societal and corporate change in their respective responses to globalisation. It is furthermore argued that this change is still far from complete( d), if indeed it ever will be complete( d) with a fixed e

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31

Kaplan, Michael. "Acquisition of electronic commerce capability : the cases of Compaq and Dell in Sweden." Doctoral thesis, Handelshögskolan i Stockholm, Marknadsföring, Distributionsekonomi och Industriell Dynamik (D), 2002. http://urn.kb.se/resolve?urn=urn:nbn:se:hhs:diva-583.

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Electronic commerce is in a state of growth and the number of firms engaging in electronic commerce has increased rapidly during the late 1990s. As a result, electronic commerce has become an essential part of commercial life. As firms have struggled to implement electronic commerce there have been successes and failures. Hence there is a need to improve our understanding of how electronic commerce can and should be deployed. In this thesis electronic commerce is explored and discussed in terms of what firms need to know and how they can acquire that knowledge in order to engage in electronic

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32

Moran, Madeline Elyse. "An environmental and cost comparison between polypropylene plastic drinking straws and a "greener" alternative: An Oberlin case study." Oberlin College Honors Theses / OhioLINK, 2018. http://rave.ohiolink.edu/etdc/view?acc_num=oberlin1526393902586631.

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33

Oh, Shih-Hao Steven 1977. "Case studies in project management." Thesis, Massachusetts Institute of Technology, 1999. http://hdl.handle.net/1721.1/80170.

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34

Fonduca, Antonio. "Marketing Management in China : MBA thesis in marketing." Thesis, University of Gävle, Department of Business Administration and Economics, 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-224.

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<p>This study has been written to increase our knowledge about Sino-Western business relations and to understand how to successfully embark in China. It aims to create a deeper context understanding of the Chinese consumer and the Chinese market – in order to successfully manage your business in China. A qualitative case study methodology is used, involving the abductive method and a hermeneutic approach. Appropriate interviewees have been selected, i.e. those having valid and reliable insights and experiences to this study. The empirical results are portrayed as short stories along with refle

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35

Assen, Marcel Fulco van. "Empirical Studies in Discrete Parts Manufacturing Management." [Rotterdam]: Erasmus Research Institute of Management (ERIM), Erasmus University Rotterdam ; Rotterdam : Erasmus University Rotterdam [Host], 2005. http://hdl.handle.net/1765/6767.

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36

Grooms, Thomas Fletcher. "Marketing intelligence : executive management pereceptions of value." Thesis, Henley Business School, 2001. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.247301.

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37

HEMAIS, MARCUS WILCOX. "INTERNAL MARKETING IN BRAZIL: CASE STUDIES OF SERVICE FIRMS." PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 2005. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=6511@1.

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COORDENAÇÃO DE APERFEIÇOAMENTO DO PESSOAL DE ENSINO SUPERIOR<br>O marketing interno é um conceito que surgiu pela preocupação das empresas em manter um alto grau de consistência na entrega de seus serviços. O fato do pessoal de contato se envolver diretamente com os consumidores no ato da venda, tornou essencial que eles sempre fossem capazes de atender às necessidades dos clientes. Portanto, a valorização dos funcionários e seu uso como meio de se atingir metas estratégicas são os principais objetivos do marketing interno. No Brasil, são escassos os estudos sobre este tema e as poucas

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38

Siu, Wai Sum. "Small firm marketing : an analysis of small firm marketing approaches in Hong Kong." Thesis, Durham University, 1997. http://etheses.dur.ac.uk/1645/.

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39

Li, Bo. "Supply Chain Inventory Management with Multiple Types of Customers: Motivated by Chinese Pharmaceutical Supply Chains among Others." University of Toledo / OhioLINK, 2013. http://rave.ohiolink.edu/etdc/view?acc_num=toledo1371136834.

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40

Matheson, Fiona Combe. "Museum policy and marketing strategies." Thesis, Northumbria University, 1992. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.333143.

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41

Ruff, Nancy Schoettinger. "The successful secondary marketing teacher: case studies of teaching award recipients in marketing education." Diss., Virginia Polytechnic Institute and State University, 1989. http://hdl.handle.net/10919/54406.

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The purpose of this study was to develop a profile of the successful secondary marketing teacher based upon perceptions of teaching award recipients in marketing education. A naturalistic inquiry paradigm using the case study approach was the research design selected for the study. Semistructured, open-ended interviews were conducted with 11 teachers who were recipients of the annually presented, state-level teaching award in marketing education in the states of North Carolina and Virginia. Data collected from the interviews were analyzed according to tenets associated with the constant compa

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42

Mohamed, Reda Benaich. "International Marketing Implementation for B2B SME : Case Study: ARTISAMA." Thesis, Högskolan i Jönköping, Internationella Handelshögskolan, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-14576.

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43

Drury, Peter. "Information management and intelligence : NHS case studies." Thesis, University of Surrey, 1990. http://epubs.surrey.ac.uk/843534/.

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As a contribution to the social theory of organisations, this thesis develops a comprehensive conceptual framework for the analysis of "organisational intelligence". It is developed in the context of some of the empirical problems of information management in the NHS. The framework is based on an information processing perspective. It has a number of components, each of which may be used, individually or collectively by information and social analysts. Organisational intelligence is, therefore, a relative concept, being concerned in essence with assessments of contextually appropriate behaviou

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44

The'berge, Marc W. "Three case studies of management information systems." Thesis, Monterey, California : Naval Postgraduate School, 1990. http://handle.dtic.mil/100.2/ADA238310.

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Thesis (M.S. in Information Systems)--Naval Postgraduate School, September 1990.<br>Thesis Advisor(s): Haga, William J. Second Reader: Zviran, Moshe. "September 1990." Description based on title screen as viewed on December 21, 2009. DTIC Identifier(s): Management Information Systems, Naval Operations, Data Bases, Instructional Materials, Decision Aids, Aviation Accidents, Antisubmarine Warfare, Naval Training, Local Area Networks, Theses. Author(s) subject terms: Case Studies, Database Management Systems, Local Area Networks, Decision Support. Includes bibliographical references. Also availab

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45

Liu, Sandra Shouming. "Typology of strategic marketing management for universities-in-transition." Thesis, University College London (University of London), 1998. http://discovery.ucl.ac.uk/10006599/.

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46

Hudson, David. "Marketing in English professional football clubs." Thesis, De Montfort University, 2003. http://hdl.handle.net/2086/4083.

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47

Cousins, Laura. "Marketing planning in theory and practice." Thesis, London Business School (University of London), 1994. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.296594.

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48

Shiner, Donald Victor. "Marketing planning in high technology firms." Thesis, University of Bradford, 1989. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.236565.

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49

Ying, Fan. "Strategic groups : a strategic marketing perspective." Thesis, University of Ulster, 1992. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.274587.

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50

Schonewald, Roger William. "Marketing strategy for commercial aircraft engines : a case study." Thesis, Massachusetts Institute of Technology, 1989. http://hdl.handle.net/1721.1/14478.

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