Artículos de revistas sobre el tema "Marketing expenditure"
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Sahay, Arvind y Anandan Pillai. "Differential impact of advertising and distribution expenditure on Tobin's Q". Journal of Indian Business Research 1, n.º 2/3 (5 de junio de 2009): 77–94. http://dx.doi.org/10.1108/17554190911005309.
Texto completoAKCADAG, Mualla y Tuba BOZKURT. "Determining Consumers' Expenditure Types in Tourism Marketing: Turkey Example". Eurasia Proceedings of Educational and Social Sciences 22 (31 de diciembre de 2021): 11–17. http://dx.doi.org/10.55549/epess.1040604.
Texto completoPhilomina Igbokwe, Ify. "A Comparative Study of Social Media Marketing and Conventional Marketing – A Case Study". African Journal of Business and Economic Research 17, n.º 4 (6 de diciembre de 2022): 169–88. http://dx.doi.org/10.31920/1750-4562/2022/v17n4a8.
Texto completoMandal, Kaushik y Sujata Banerjee. "An Empirical Comparison between Societal Expenditure and Marketing Expenditure on Bank’s Performance". Global Business Review 18, n.º 2 (17 de marzo de 2017): 509–23. http://dx.doi.org/10.1177/0972150916668695.
Texto completoSharma, Prachi. "IMPACT OF COVID-19 ON MARKETING STRATEGY AND EXPENDITURE". International Journal of Advanced Research 8, n.º 9 (30 de septiembre de 2020): 1475–78. http://dx.doi.org/10.21474/ijar01/11814.
Texto completoHilsenrath, Peter. "Health expenditure efficiency: implications for pharmaceutical marketing". International Journal of Pharmaceutical and Healthcare Marketing 5, n.º 2 (28 de junio de 2011): 118–34. http://dx.doi.org/10.1108/17506121111149235.
Texto completoMian, G. Mujtaba, Piyush Sharma y Ferdinand A. Gul. "Investor sentiment and advertising expenditure". International Journal of Research in Marketing 35, n.º 4 (diciembre de 2018): 611–27. http://dx.doi.org/10.1016/j.ijresmar.2018.08.005.
Texto completoTustin, D. H. y J. W. Strydom. "Measuring the impact of advertising and promotion expenditure at national, industry and company levels in South Africa". South African Journal of Economic and Management Sciences 6, n.º 3 (30 de septiembre de 2003): 627–40. http://dx.doi.org/10.4102/sajems.v6i3.3310.
Texto completoGreen, Andrew. "International Advertising Expenditure Trends". International Journal of Advertising 9, n.º 2 (enero de 1990): 181–85. http://dx.doi.org/10.1080/02650487.1990.11107143.
Texto completoMolina Huerta, Carlos, Alan Sotelo Atahua, Jahir Villacrisis Guerrero y Laberiano Andrade-Arenas. "Data mining: Application of digital marketing in education". Advances in Mobile Learning Educational Research 3, n.º 1 (30 de enero de 2023): 621–29. http://dx.doi.org/10.25082/amler.2023.01.011.
Texto completoJiang, Jianfeng. "Structural determinants of household art expenditure". Marketing Intelligence & Planning 27, n.º 6 (18 de septiembre de 2009): 805–17. http://dx.doi.org/10.1108/02634500910988690.
Texto completoHeimonen, Kari y Outi Uusitalo. "The beer market and advertising expenditure". Marketing Intelligence & Planning 27, n.º 7 (23 de octubre de 2009): 945–75. http://dx.doi.org/10.1108/02634500911000243.
Texto completoKoo, Wonil. "The Effect of Marketing Costs Expenditure on Marketing Performance of Foodservice Company". Journal of Tourism Management Research 22, n.º 7 (31 de diciembre de 2018): 41–55. http://dx.doi.org/10.18604/tmro.2018.22.7.3.
Texto completoZhang, Hanqin Qiu, Nada Kulendran y Haiyan Song. "Measuring Returns on Hong Kong's Tourism Marketing Expenditure". Tourism Economics 16, n.º 4 (diciembre de 2010): 853–65. http://dx.doi.org/10.5367/te.2010/0002.
Texto completoYudkin, J. S. "Post-marketing observational trials and catastrophic health expenditure". BMJ 344, jun12 1 (12 de junio de 2012): e3987-e3987. http://dx.doi.org/10.1136/bmj.e3987.
Texto completoKulendran, Nada y Larry Dwyer. "Measuring the Return from Australian Tourism Marketing Expenditure". Journal of Travel Research 47, n.º 3 (7 de julio de 2008): 275–84. http://dx.doi.org/10.1177/0047287508322786.
Texto completoBarichello, Richard R. y Graham Glenday. "The Tax Expenditure of Agricultural Marketing Quota Deducibility". Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie 33, n.º 3 (13 de noviembre de 2008): 263–84. http://dx.doi.org/10.1111/j.1744-7976.1985.tb02139.x.
Texto completoKim, Yura, Taeyeon Kim y Hye-Jeong Nam. "Marketing Investments and Corporate Social Responsibility". Sustainability 13, n.º 9 (26 de abril de 2021): 4849. http://dx.doi.org/10.3390/su13094849.
Texto completoMetwally, M. M. "Effectiveness of the Advertising Expenditure of Australian Banks". International Journal of Bank Marketing 11, n.º 7 (julio de 1993): 20–28. http://dx.doi.org/10.1108/02652329310046278.
Texto completoWang, Ying y Michael C. G. Davidson. "Chinese Holiday Makers' Expenditure: Implications for Marketing and Management". Journal of Hospitality Marketing & Management 19, n.º 4 (13 de abril de 2010): 373–96. http://dx.doi.org/10.1080/19368621003667101.
Texto completoKulendran, Nada y Sarath Divisekera. "Measuring the Economic Impact of Australian Tourism Marketing Expenditure". Tourism Economics 13, n.º 2 (junio de 2007): 261–74. http://dx.doi.org/10.5367/000000007780823212.
Texto completoLi, Xianghong, Hikaru Hanawa Peterson y Tian Xia. "Demand for Organic Fluid Milk across Marketing Channels". Agricultural and Resource Economics Review 47, n.º 3 (20 de marzo de 2018): 505–32. http://dx.doi.org/10.1017/age.2017.33.
Texto completoSubanti, Sri y Arif Rahman Hakim. "Pengeluaran Pariwisata dan Karakteristik Sosial Demografi Rumah Tangga di Provinsi Jawa Tengah". Indonesian Journal of Applied Statistics 1, n.º 1 (20 de septiembre de 2018): 45. http://dx.doi.org/10.13057/ijas.v1i1.24120.
Texto completoYeung, Matthew C. H., Bala Ramasamy, Junsong Chen y Stan Paliwoda. "Customer satisfaction and consumer expenditure in selected European countries". International Journal of Research in Marketing 30, n.º 4 (diciembre de 2013): 406–16. http://dx.doi.org/10.1016/j.ijresmar.2013.06.001.
Texto completoBunch, Beverly S. y David Merriman. "Tax and Expenditure Limitations". Public Administration Review 49, n.º 5 (septiembre de 1989): 497. http://dx.doi.org/10.2307/976398.
Texto completoPani, Agnivesh, Prasanta K. Sahu y Bandhan Bandhu Majumdar. "Expenditure-based segmentation of freight travel markets: Identifying the determinants of freight transport expenditure for developing marketing strategies". Research in Transportation Business & Management 33 (diciembre de 2019): 100437. http://dx.doi.org/10.1016/j.rtbm.2020.100437.
Texto completoESMAEILI, MARYAM, PRAKASH L. ABAD y MIR-BAHADOR ARYANEZHAD. "SELLER-BUYER RELATIONSHIP WHEN END DEMAND IS SENSITIVE TO PRICE AND PROMOTION". Asia-Pacific Journal of Operational Research 26, n.º 05 (octubre de 2009): 605–21. http://dx.doi.org/10.1142/s0217595909002353.
Texto completoIkudayisi, Adesola y Aderonke Omotola. "Analysis of expenditure path beyond staple foods consumption in Nigeria". Agricultural and Resource Economics: International Scientific E-Journal 5, n.º 4 (20 de diciembre de 2019): 54–65. http://dx.doi.org/10.51599/are.2019.05.04.03.
Texto completoGui, Dan-Yang, Shixiong Liu, Yu Dai, Ying Liu, Xiaoli Wang y Huiying Huang. "Greater patience and monetary expenditure: How shopping with companions influences purchase decisions". Journal of Retailing and Consumer Services 63 (noviembre de 2021): 102665. http://dx.doi.org/10.1016/j.jretconser.2021.102665.
Texto completoPei, Zhi, Leslie Toombs y Ruiliang Yan. "How does the added new online channel impact the supporting advertising expenditure?" Journal of Retailing and Consumer Services 21, n.º 3 (mayo de 2014): 229–38. http://dx.doi.org/10.1016/j.jretconser.2014.02.004.
Texto completoBircan, Hudaverdi y Hasan Eleroğlu. "Hanehalkı Gider Analizi ve Gıda Harcamalarında Tavukçuluk Ürünlerinin Oranı". Turkish Journal of Agriculture - Food Science and Technology 7, n.º 9 (14 de septiembre de 2019): 1497. http://dx.doi.org/10.24925/turjaf.v7i9.1497-1502.2564.
Texto completoSnyder, S. y AE King. "PMC13 JOINT DETERMINATION OF PRICES, RESEARCH EXPENDITURE AND MARKETING EXPENDITURE BY PHARMACEUTICAL FIRMS:A THEORETICAL MODEL OF PROFIT-MAXIMIZING BEHAVIOR". Value in Health 10, n.º 3 (mayo de 2007): A187. http://dx.doi.org/10.1016/s1098-3015(10)69111-5.
Texto completoFornell, Claes y Birger Wernerfelt. "Defensive Marketing Strategy by Customer Complaint Management: A Theoretical Analysis". Journal of Marketing Research 24, n.º 4 (noviembre de 1987): 337–46. http://dx.doi.org/10.1177/002224378702400401.
Texto completoDash, Mihir y Kshitiz Sharma. "Marketing Response Modelling: Impact of Digital Marketing for a Luxury Car Brand". Journal of Creative Communications 14, n.º 3 (noviembre de 2019): 254–70. http://dx.doi.org/10.1177/0973258619878077.
Texto completoWardana, Ditya. "Pengeluaran R&D Dan Financial Sustainability Serta Peran Marketing Performance, Gross Margin, Dan Technological Performance Sebagai Variabel Mediasi". Jurnal Manajemen 22, n.º 2 (5 de septiembre de 2018): 154. http://dx.doi.org/10.24912/jm.v22i2.357.
Texto completoAbdel-Khalek, Gouda, Mohammed Gamal Mazloum y Mohammed Ramadan Mohammed El Zeiny. "Military expenditure and economic growth: the case of India". Review of Economics and Political Science 5, n.º 2 (26 de octubre de 2019): 116–35. http://dx.doi.org/10.1108/reps-03-2019-0025.
Texto completoCooil, Bruce y Timothy M. Devinney. "The return to advertising expenditure". Marketing Letters 3, n.º 2 (abril de 1992): 137–45. http://dx.doi.org/10.1007/bf00993993.
Texto completoEsmaeili, M. "Optimal selling price, marketing expenditure and lot size under general demand function". International Journal of Advanced Manufacturing Technology 45, n.º 1-2 (28 de febrero de 2009): 191–98. http://dx.doi.org/10.1007/s00170-009-1952-8.
Texto completoLeathers, Howard. "Orderly Marketing in Agriculture Revisited". Agricultural and Resource Economics Review 36, n.º 2 (octubre de 2007): 281–92. http://dx.doi.org/10.1017/s1068280500007097.
Texto completoMottaleb, Khondoker Abdul y Dil Bahadur Rahut. "Cereal consumption and marketing responses by rural smallholders under rising cereal prices". Journal of Agribusiness in Developing and Emerging Economies 8, n.º 3 (3 de septiembre de 2018): 461–79. http://dx.doi.org/10.1108/jadee-09-2017-0088.
Texto completoXiong, Yuhan. "Analysis on the Marketing Strategy of Chanel". BCP Business & Management 21 (20 de julio de 2022): 324–29. http://dx.doi.org/10.54691/bcpbm.v21i.1257.
Texto completoBanerjee, Debjani y Shradha Shivani. "Has Modern Retailing in India Influenced the Consumption Expenditure Behavior of Urban Socioeconomic Classes?" Indian Journal of Marketing 45, n.º 6 (1 de junio de 2015): 37. http://dx.doi.org/10.17010/ijom/2015/v45/i6/79932.
Texto completoAntika, Febriyani Putri. "Literature Review: Factors Affecting Marketing Strategy, Market Size, Technology, and End Users on Market Segmentation and Competitive Space". Eastasouth Management and Business 1, n.º 02 (31 de enero de 2023): 37–43. http://dx.doi.org/10.58812/esmb.v1i02.49.
Texto completoKoojaroenprasit, Sauwaluck. "Services Marketing Mix of Starbucks Coffee in Bangkok, Thailand". Asian Social Science 14, n.º 9 (30 de agosto de 2018): 107. http://dx.doi.org/10.5539/ass.v14n9p107.
Texto completoK, Haritha. "Customer relationship management: a new dimension of managing customers". Journal of Management and Science 11, n.º 3 (30 de septiembre de 2021): 31–34. http://dx.doi.org/10.26524/jms.11.20.
Texto completoKerin, Roger A. y William L. Cron. "Assessing Trade Show Functions and Performance: An Exploratory Study". Journal of Marketing 51, n.º 3 (julio de 1987): 87–94. http://dx.doi.org/10.1177/002224298705100306.
Texto completoBoso, Nathaniel, Albert Danso, Constantinos Leonidou, Moshfique Uddin, Ogechi Adeola y Magnus Hultman. "Does financial resource slack drive sustainability expenditure in developing economy small and medium-sized enterprises?" Journal of Business Research 80 (noviembre de 2017): 247–56. http://dx.doi.org/10.1016/j.jbusres.2017.06.016.
Texto completoMarkovitch, Dmitri G., Dongling Huang y Pengfei Ye. "Marketing intensity and firm performance: Contrasting the insights based on actual marketing expenditure and its SG&A proxy". Journal of Business Research 118 (septiembre de 2020): 223–39. http://dx.doi.org/10.1016/j.jbusres.2020.06.032.
Texto completoRamrattan, Lall B. "R&D Rivalry in the U.S. Automobile Industry: A Simultaneous Equation Model Approach to Bain's Hypothesis". American Economist 42, n.º 1 (marzo de 1998): 42–55. http://dx.doi.org/10.1177/056943459804200104.
Texto completoTsui, Wai Hong Kan y Faruk Balli. "International arrivals forecasting for Australian airports and the impact of tourism marketing expenditure". Tourism Economics 23, n.º 2 (20 de septiembre de 2016): 403–28. http://dx.doi.org/10.5367/te.2015.0507.
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