Literatura académica sobre el tema "Marketing expenditure"
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Artículos de revistas sobre el tema "Marketing expenditure"
Sahay, Arvind y Anandan Pillai. "Differential impact of advertising and distribution expenditure on Tobin's Q". Journal of Indian Business Research 1, n.º 2/3 (5 de junio de 2009): 77–94. http://dx.doi.org/10.1108/17554190911005309.
Texto completoAKCADAG, Mualla y Tuba BOZKURT. "Determining Consumers' Expenditure Types in Tourism Marketing: Turkey Example". Eurasia Proceedings of Educational and Social Sciences 22 (31 de diciembre de 2021): 11–17. http://dx.doi.org/10.55549/epess.1040604.
Texto completoPhilomina Igbokwe, Ify. "A Comparative Study of Social Media Marketing and Conventional Marketing – A Case Study". African Journal of Business and Economic Research 17, n.º 4 (6 de diciembre de 2022): 169–88. http://dx.doi.org/10.31920/1750-4562/2022/v17n4a8.
Texto completoMandal, Kaushik y Sujata Banerjee. "An Empirical Comparison between Societal Expenditure and Marketing Expenditure on Bank’s Performance". Global Business Review 18, n.º 2 (17 de marzo de 2017): 509–23. http://dx.doi.org/10.1177/0972150916668695.
Texto completoSharma, Prachi. "IMPACT OF COVID-19 ON MARKETING STRATEGY AND EXPENDITURE". International Journal of Advanced Research 8, n.º 9 (30 de septiembre de 2020): 1475–78. http://dx.doi.org/10.21474/ijar01/11814.
Texto completoHilsenrath, Peter. "Health expenditure efficiency: implications for pharmaceutical marketing". International Journal of Pharmaceutical and Healthcare Marketing 5, n.º 2 (28 de junio de 2011): 118–34. http://dx.doi.org/10.1108/17506121111149235.
Texto completoMian, G. Mujtaba, Piyush Sharma y Ferdinand A. Gul. "Investor sentiment and advertising expenditure". International Journal of Research in Marketing 35, n.º 4 (diciembre de 2018): 611–27. http://dx.doi.org/10.1016/j.ijresmar.2018.08.005.
Texto completoTustin, D. H. y J. W. Strydom. "Measuring the impact of advertising and promotion expenditure at national, industry and company levels in South Africa". South African Journal of Economic and Management Sciences 6, n.º 3 (30 de septiembre de 2003): 627–40. http://dx.doi.org/10.4102/sajems.v6i3.3310.
Texto completoGreen, Andrew. "International Advertising Expenditure Trends". International Journal of Advertising 9, n.º 2 (enero de 1990): 181–85. http://dx.doi.org/10.1080/02650487.1990.11107143.
Texto completoMolina Huerta, Carlos, Alan Sotelo Atahua, Jahir Villacrisis Guerrero y Laberiano Andrade-Arenas. "Data mining: Application of digital marketing in education". Advances in Mobile Learning Educational Research 3, n.º 1 (30 de enero de 2023): 621–29. http://dx.doi.org/10.25082/amler.2023.01.011.
Texto completoTesis sobre el tema "Marketing expenditure"
Schmidt, Adelia. "Measuring marketing productivity : linking marketing expenditure to sales". Thesis, Stellenbosch : Stellenbosch University, 2012. http://hdl.handle.net/10019.1/20056.
Texto completoENGLISH ABSTRACT: Over the past two decades company performance has become the mantra of corporate theory. It follows that marketers have recently become understandably preoccupied with measuring the performance of marketing activity. In fact, the pressure for financial accountability has led to widespread concern over the role of the marketing function within a company. Some go as far as contemplating the demise of marketing professionals unless marketers develop an understanding of the marketing-finance interface and are able to enter into a dialogue with top management regarding the value that marketing adds to the company. Modern financial theory prescribes that the primary financial objective of any company should be shareholder value maximisation. Value based management (VBM) involves the appropriate allocation of scarce resources using prioritisation and cost-benefit analyses of different strategies to ensure that managers remain focused on shareholder value creation. The VBM philosophy embraces four fundamental driving forces impacting on the creation of value, the first of which is the profitable growth of sales. Since marketers are the custodians of brand sales the recognition of sales as a value driver places marketing at the centre of the value culture. The role of the marketing function is to create customer value that will translate into marketing assets (brand equity) and by doing so serves to add value to a company. The brand value chain summarises the process through which marketers can create value by carefully investing in various marketing tactics (or expenditures). These expenditures are encapsulated by the marketing mix. Simply, the marketing mix can be described as the sum of all expenditures intended to build brand equity and can be classified into four components known as the 4Ps (product, price, place and promotion). Concern has been raised that marketers focus too much attention on the stages in the brand value chain where marketing strategy is formulated and too little attention on the latter stages where the strategy is linked back to the value created through the implementation thereof. Despite the plethora of marketing metrics available the key to measuring the impact of marketing activity lies in maintaining a balance between non-financial, efficiency metrics and financial effectiveness metrics. To this end, there is a need for the development of aggregate-level models that link marketing tactics (expenditures) to to financial impact (e.g. sales) in order to communicate the value created by marketing. As a first step toward the objective of developing such models, it is important to understand the nature of the relationship between marketing expenditures (in terms of the 4Ps) and sales). Therefore, the primary objective in this study was to establish whether there is a relationship between the expenditures of different marketing components (4Ps) and sales. To this end, the proposition formulated elucidated that the variance in sales of a product is attributable to fluctuations in marketing expenditures. A meta analysis study was undertaken and two South African fast moving consumer goods brands’ financial data were investigated for the period of July 2001 to the end of June 2005. The marketing expenditures incurred for each of the respective brands were dissected and allocated according to the 4Ps of marketing. The metohod applied to investigate the relationship between marketing expenditures and sales originated through the adoption of multiple regression analysis between the indepent variables (marketing expenditures) and the dependent variable (sales). However, due to the fact that the data were collected over time it was anticipated that the time-related characteristics in the data might have offended inherent assumptions on which multiple regression analysis is based. Therefore, a time series regression analysis was subsequently adopted to account for time-related characteristics such as trend or seasonality. Counteracting dummy variables were included in the regression analysis to better understand the effect of trend and seasonality. In the case of Brand A, it was necessary to include dummy variables to counteract the effect of trend in the regression analysis., the results revealed that there is a statistically significant relationship between the expenditures of different marketing components (4Ps) and sales. Only distribution expenditures and price (along with trend) explained unique variance in sales. In the case of Brand B, it was necessary to include dummy variables for both trend and seasonality before the model was suitable for analysis. Once again, the results revealed a statistically significant relationship between the expenditures of different marketing components (4Ps) and sales. However for Brand B, only production expenditures (along with trend and seasonality) explained unique variance in sales. Therefore, in conclusion of the results found there were important findings to note. Firstly, when investigating data colllected over time it is imperative to understand the impact of time-related characteristics in the data and subsequently adopt the appropriate model to investigate relationships in the data. Secondly, despite a statistically significant relationship detected between marketing expenditures and sales the different components of the 4Ps have varying prominence for different brands and the appropriate allocation of resource will depend on the nature of the product and the strategy in mind.
AFRIKAANSE OPSOMMING: Die prestasie van ’n maatskappy het oor die afgelope twee dekades die mantra van korporatiewe teorie geword. Dit volg dus dat bemarkers onlangs afgetrokke is met die meet van die prestasie van mark aktiwiteit. Die druk vir finansiële verantwoordbaarheid het in wye kommer oor die rol van die bemarkingsfunksie binne ’n maatskappy, uitgeloop. Daar word bespiegel oor die ondergang van professionele bemarkers tensy bemarkers ’n begrip van die bemarking-finansie skeidingsvlak ontwikkel en in staat is om ’n dialoog met topbestuur aan die gang te sit rakende die waarde wat bemarking tot ’n maatskappy voeg. Moderne finansiële teorie stel voor dat die primêre finansiële doelwit van enige maatskappy die verhoging van belanghebbende waarde moet wees. Waarde-gebaseerde bestuur (WGB) sluit die gepaste toewysing van skaars hulpbronne, deur die gebruik van vooropstelling en koste-voordeel analise van verskeie strategieë, in, om te verseker dat bestuurders op die belanghebbende waarde skepping gefokus bly. Die WGB filosofie omarm vier grondliggende dryfsmagte wat op die skep van waarde, waarvan eerstens die winsgewende groei van verkope is, ’n impak het. Aangesien bemarkers die bewaarders van die handelsnaam verkope is, plaas die erkenning van verkope as ’n waarde drywer, bemarking in die middelpunt van die waarde kultuur. Die rol van die bemarkingsfunksie is om kliënt waarde te skep wat omgesit sal word in bemarkingsbates (handelsmerk billikheid) en dien so om waarde tot ’n maatskappy by te dra. Die handelsmerk waarde ketting som die proses op waardeur bemarkers waarde kan skep deur versigtig in verskeie bemarkingstaktieke (of uitgawes) te belê. Hierdie uitgawes word saamgevat deur die bemarkingsmengsel. Die bemarkingsmengsel kan kortliks beskryf word as die som van alle uitgawes wat bedoel is om handelsmerk billikheid te bou en kan in vier komponente, wat as die 4Ps (produk, prys, plek en promosie) bekend staan, geklassifiseer word. Daar is reeds kommer uitgespreek dat bemarkers te veel aandag aan die stadiums in die handelsmerk waarde ketting bestee waar bemarkings strategie geformuleer word en te min aandag word aan die latere stadiums geskenk waar die strategie teruggeskakel word aan die waarde wat deur die implementering daarvan geskep word. Ten spyte van die menigte beskikbare bemarkings metrieke lê die sleutel tot die meet van die impak van bemarkingsaktiwiteite in die onderhou van ’n balans tussen nie-finansiële, doeltreffende metrieke en finansiële effektiwiteit metrieke. Daar is dus ’n behoefte aan die ontwikkeling van gemiddelde-vlak modelle wat bemarkings taktieke (uitgawes) aan finansiële impak (bv. verkope) skakel om sodoende die waarde wat deur bemarking geskep word, te kommunikeer. Dit is belangrik om, as ’n eerste treë na die doelwit om sulke modelle te ontwikkel, die aard van die verhouding tussen bemarkingsuitgawes (in terme van die 4Ps) en verkope te verstaan. Die hoofdoel in hierdie studie was dus om vas te stel of daar ’n verhouding tussen die uitgawes van verskillende bemarkingskomponente (4Ps) en verkope bestaan. Die voorstel wat geformuleer is, het verklaar dat die verskeidenheid in verkope ’n produk is wat toegeskryf kan word aan fluktuering in bemarkings uitgawes. ’n Meta analise studie is onderneem en twee Suid-Afrikaanse vinnig-bewegende gebruikers goedere handelsmerke se finansiële data vir die typerk van Julie 2001 tot einde van Junie 2005 is ondersoek. Die bemarkings uitgawes wat vir elk van die handelsmerke aangegaan is, is ontleed en toegeken volgens die 4Ps van bemarking. Die metode wat toegepas is om die verhouding tussen bemarkings uitgawes en verkope te ondersoek het ontstaan deur die aanneem van meervoudige agteruitgang analise tussen die onafhanklike veranderlikes (bemarkings uitgawes) en die afhanklike veranderlikes (verkope). Daar is egter verwag, as gevolg van die feit dat die data oor tyd versamel is, dat die tyd-verwante kenmerke in die data inherente aannames mag beledig het, waarop meervoudige agteruitgang analise gebaseer is. ’n Tydsreek agteruitgang analise is gevolglik aangeneem om verantwoordbaar te wees vir tydsverwante kenmerke soos neiging of seisoenaliteit. Teenwerkende fop veranderlikes is by die agteruitgang analise ingesluit om die effek van neiging of seisoenaliteit beter te verstaan. In die geval van Handelsmerk A, was dit nodig om fop veranderlikes in te sluit om die effek van neiging in die agteruitgang analise teen te werk. Die uitslae het gewys dat daar ’n statisties noemenswaardige verhouding tussen die uitgawes van verskillende bemarkingskomponente (4Ps) en verkope is. Slegs verspreiding uitgawes en prys (tesame met neiging) het unieke verskille in verkope verduidelik. In die geval van Handelsmerk B was dit nodig om die fop veranderlikes in te sluit vir beide neiging en seisoenaliteit voordat die model gepas was vir analise. Die uitslae het weereens gewys dat daar ’n duidende verhouding tussen die uitgawes van verskillende bemarkingskomponente (4Ps) en verkope is. Slegs produksie uitgawes (tesame met neiging en seisonaliteit) het egter unieke verskille in verkope vir Handelsmerk B verduidelik. Daar was dus, in gevolgtrekking tot die uitslae wat gevind is, belangrike bevindings om van kennis te neem. Dit is eerstens van uiterste belang om die impak van tyd-verwante kenmerke in die data te verstaan en om vervolgens die gepaste model aan te neem om verhoudings in die data te ondersoek. Tweedens, ten spyte van ’n statistiese noemenswaardige verhouding wat bespeur is tussen bemarkings uitgawes en verkope, het die verskeie komponente van die 4Ps verskillende vernaamheid vir verskillende handelsmerke en die gepaste toekenning van bronne sal afhang van die aard van die produk en die strategie wat beoog word.
Lappeman, James. "Monthly expenditure category fluctuations and trade-off in South Africa bottom of the pyramid households". Doctoral thesis, University of Cape Town, 2017. http://hdl.handle.net/11427/24900.
Texto completoPita, Guilherme Szyszko. "Internet share of advertising expenditure: growth drivers and inhibitors in the Brazilian market". reponame:Repositório Institucional do FGV, 2011. http://hdl.handle.net/10438/8641.
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Internet advertising spending as a percentage of total advertising expenditure varies significantly from one country to another. The figure is as low as 4.7% in the Brazilian market and as high as 28.5% in the British market (ZenithOptimedia, 2011b). A few reasons explain such disparity. At the macro level, Internet share of advertising spending is strongly connected to variables such as gross domestic product per capita and Internet penetration within the population. At the micro level, qualitative research has been done to identify drivers and inhibitors of Internet share of advertising spending growth in the Brazilian market. The vast list of inhibitors appears to have deeper impact on how market professionals make decisions of advertising investment allocation per media type. Due to regulation, self-policing and industry dynamics, much of the decision-making authority is performed by advertising agencies. These appear to have strong economic incentives to select other media types than Internet when defining media plans. At the same time, regulation and self-policing provide disincentives for companies known as media brokers to operate in the local market. The lack of qualified professionals and the limited standardization also play important roles to inhibit a higher Internet share of advertising spending in Brazil. The convergence of the quantitative results with the qualitative findings indicates possible outcomes to why Internet share of advertising spending in Brazil is so low. Firstly, the share is explained by the development stage of countries. The richer and the more developed a country is, the higher the Internet share of advertising spending tends to be. Secondly, the economic emerging stage of Brazil potentially gives room to the raising of market inefficiencies such as disproportionate rebate programs offered to key decision makers of media budget allocation. This fact apparently produces a negative feedback, contributing to keep the Internet share of advertising spending low in the overall advertising spending.
Os investimentos com publicidade na Internet como uma percentagem das despesas totais de publicidade variam significativamente de um país para outro. O número é tão baixo quanto 4,7% no mercado brasileiro e tão alto como 28,5% no mercado britânico (ZenithOptimedia, 2011b). Algumas razões explicam tal disparidade. No nível macro, a participação dos gastos com publicidade na Internet está fortemente ligada a variáveis como o produto interno bruto per capita e à penetração da Internet na população. No nível micro, uma pesquisa qualitativa foi feita para identificar os fatores que contribuem e inibem o crescimento da participação da publicidade online no mercado brasileiro. A vasta lista de inibidores parece ter profundo impacto sobre como os profissionais de mercado tomar decisões de alocação de investimento em publicidade por tipo de mídia. Devido à legislação, à auto-regulamentação e às dinâmicas da indústria, grande parte da tomada de decisão é realizada por agências de publicidade. Estas parecem ter fortes incentivos econômicos para selecionar outros tipos de mídia e não a Internet ao definir planos de mídia. Ao mesmo tempo, a legislação e a auto-regulamentação fornecem desincentivos para corretores de mídia a operar no mercado local. A falta de profissionais qualificados e a padronização limitada também desempenham papéis importante para inibir uma maior participação da Internet nos gastos com publicidade no Brasil. A convergência dos resultados quantitativos com os qualitativos indica possíveis motivos pelos quais a participação da publicidade online no Brasil é tão baixa. Em primeiro lugar, a participação é explicada pelo estágio de desenvolvimento dos países. Quanto mais rico e mais desenvolvido um país, maior a proporção de gastos com publicidade online tende a ser. Em segundo lugar, o estágio econômico emergente do Brasil potencialmente dá espaço para o aumento do ineficiências do mercado, tais como programas de descontos oferecidos de forma desproporcional para os principais decisores de alocação de investimentos de mídia. Este fato aparentemente produz um feedback negativo, contribuindo para manter a baixa participação da publicidade online no total dos investimentos publicitários.
Kitchin, Christopher D. "Estimating the ROI for Recruitment Marketing and Advertising Expenditure for the Australian Defence Force". Thesis, Monterey, California. Naval Postgraduate School, 2012. http://hdl.handle.net/10945/6817.
Texto completoHodgson, Victoria Louise y n/a. "Linking Marketing to Shareholder Value in Listed and Non-Listed Markets". Griffith University. School of Marketing, 2004. http://www4.gu.edu.au:8080/adt-root/public/adt-QGU20040116.094444.
Texto completoHodgson, Victoria Louise. "Linking Marketing to Shareholder Value in Listed and Non-Listed Markets". Thesis, Griffith University, 2004. http://hdl.handle.net/10072/367168.
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Doctor of Philosophy (PhD)
School of Marketing
Full Text
Kurdi, Heba. "The impact of visitors satisfaction in explaining expenditure behaviour : A structural equation modelling approach". Thesis, Högskolan Dalarna, Nationalekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:du-30030.
Texto completoMuller, Jacob-Frans du Plessis. "An explorative study to determine the effectiveness of Vodacom (Pty) Ltd. : Western Region’s advertising and promotional expenditure". Thesis, Stellenbosch : University of Stellenbosch, 2009. http://hdl.handle.net/10019.1/6433.
Texto completoKruger, Martinette. "Spending behaviour of visitors to the Klein Karoo National Arts Festival / Martinette Kruger". Thesis, North-West University, 2009. http://hdl.handle.net/10394/2479.
Texto completoBotha, Karin. "Market segmentation of visitors to Aardklop National Arts Festival : a comparison of two methods / Karin Botha". Thesis, North-West University, 2009. http://hdl.handle.net/10394/4339.
Texto completoLibros sobre el tema "Marketing expenditure"
Kulendran, Nadarajamuthali. Australian tourism marketing expenditure elasticity estimates. Gold Coast, Qld: CRC for Sustainable Tourism, 2006.
Buscar texto completoPazer, Lisa. U.S. factory automation expenditures: Survey and marketing analysis. New York, N.Y: McGraw-Hill Economics, 1985.
Buscar texto completoA, Wilks Nicoletta, ed. Marketing food to children and adolescents: A review of industry expenditures, activities, and self-regulation. New York: Nova Science Publishers, 2009.
Buscar texto completoH.R. 2064, Jobs and Exports Renewal Act of 1997: Markup before the Subcommittee on International Economic Policy and Trade of the Committee on International Relations, House of Representatives, One Hundred Fifth Congress, first session, July 16, 1997. Washington: U.S. G.P.O., 1998.
Buscar texto completoUnited States. Congress. House. Committee on Banking and Financial Services. Subcommittee on Domestic and International Monetary Policy. Administration's plan for authorization of FY 96 funding for the international financial institutions: Hearing before the Subcommittee on Domestic and International Monetary Policy of the Committee on Banking and Financial Services, House of Representatives, One Hundred Fourth Congress, first session, May 2, 1995. Washington: U.S. G.P.O., 1995.
Buscar texto completo1919-, Sissors Jack Zanville, ed. Media planning workbook: With discussions and problems. 5a ed. Lincolnwood, IL: NTC Business Books, 1996.
Buscar texto completoOffice, General Accounting. Renewable energy: DOE's funding and markets for wind energy and solar cell technologies : report to Congressional requesters. Washington, D.C. (P.O. Box 37050, Washington, D.C. 20013): U.S. General Accounting Office, 1999.
Buscar texto completoUnited States. Congress. Senate. Committee on Energy and Natural Resources. Subcommittee on Water and Power. Proposed fiscal year 2001 budget request for the Bureau of Reclamation and the power marketing administrations: Hearing before the Subcommmittee on Water and Power of the Committee on Energy and Natural Resources, United States Senate, One Hundred Sixth Congress, second session ... March 7, 2000. Washington: U.S. G.P.O., 2000.
Buscar texto completoUnited States. Congress. Senate. Committee on Energy and Natural Resources. Subcommittee on Water and Power. Proposed fiscal year 2000 budget request for the Bureau of Reclamation and the power marketing administrations: Hearing before the Subcommmittee on Water and Power of the Committee on Energy and Natural Resources, United States Senate, One Hundred Sixth Congress, first session ... March 3, 1999. Washington: U.S. G.P.O., 1999.
Buscar texto completoUnited States. Congress. House. Committee on Appropriations. Subcommittee on Agriculture, Rural Development, Food and Drug Administration, and Related Agencies. Agriculture, Rural Development, Food and Drug Administration, and related agencies appropriations for 1994: Dietary supplements : hearings before a subcommittee of the Committee on Appropriations, House of Representatives, One Hundred Third Congress, first session. Washington: U.S. G.P.O., 1993.
Buscar texto completoCapítulos de libros sobre el tema "Marketing expenditure"
Davies, Peter y David Pardey. "Promoting the Product -Evaluating Advertising Expenditure". En Making Sense of Marketing, 148–64. London: Macmillan Education UK, 1990. http://dx.doi.org/10.1007/978-1-349-11012-4_6.
Texto completoLinhardt, Wayne C. "Determining Black Expenditure Patterns Using Elasticity Coefficients: Developing a Profile". En Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 18–22. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-17392-4_5.
Texto completoBausch, Thomas. "Managing hybrid destinations: challenges and lessons from the Alps." En Tourism marketing in Western Europe, 108–26. Wallingford: CABI, 2021. http://dx.doi.org/10.1079/9781789248753.0006.
Texto completoBathla, Seema y Siraj Hussain. "Structural Reforms and Governance Issues in Indian Agriculture". En India Studies in Business and Economics, 251–96. Singapore: Springer Singapore, 2022. http://dx.doi.org/10.1007/978-981-19-0763-0_9.
Texto completoBaier, Daniel y Wolfgang Polasek. "Marketing and Regional Sales: Evaluation of Expenditure Strategies by Spatial Sales Response Functions". En Studies in Classification, Data Analysis, and Knowledge Organization, 673–81. Berlin, Heidelberg: Springer Berlin Heidelberg, 2010. http://dx.doi.org/10.1007/978-3-642-10745-0_74.
Texto completoRucker, Margaret H. "Consumer Expenditures from Windfall Income". En Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference, 113–16. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-16937-8_25.
Texto completoShotick, Joyce Ann. "Trade-Off of Expenditures for Food Away from Home for the Wife’s Housework Time by Employment Status". En Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 6–10. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-13078-1_2.
Texto completoAnnoni, Paola, Pier Alda Ferrari y Silvia Salini. "Data Mining Analysis on Italian Family Preferences and Expenditures". En Advances in Data Mining. Applications in Medicine, Web Mining, Marketing, Image and Signal Mining, 324–36. Berlin, Heidelberg: Springer Berlin Heidelberg, 2006. http://dx.doi.org/10.1007/11790853_26.
Texto completoHerrington, J. Duncan y Louis M. Capella. "The Effects of Perceived Time Pressure on Relative Shopping Time and Expenditures". En Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference, 73–78. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-13162-7_19.
Texto completoSharpe, Stacey y Nicole Hanson. "Advertising Expenditures, Negative Corporate Social Performance, and Firm Performance: Does Advertising Orientation Matter? An Abstract". En Back to the Future: Using Marketing Basics to Provide Customer Value, 45. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-66023-3_18.
Texto completoActas de conferencias sobre el tema "Marketing expenditure"
Ingene, Charles A. y Ikuo Takahashi. "DETERMINATS OF JAPANESE HOUSEHOLD EXPENDITURE ON CONSUMER GOODS SPECIALITY RETAILERS: 1991 – 2014". En Bridging Asia and the World: Global Platform for Interface between Marketing and Management. Global Alliance of Marketing & Management Associations, 2016. http://dx.doi.org/10.15444/gmc2016.08.05.01.
Texto completoBi, Youyi, Jian Xie, Zhenghui Sha, Mingxian Wang, Yan Fu y Wei Chen. "Modeling Spatiotemporal Heterogeneity of Customer Preferences in Engineering Design". En ASME 2018 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. American Society of Mechanical Engineers, 2018. http://dx.doi.org/10.1115/detc2018-86245.
Texto completo"The Impact of the Current and Capital Expenditures on the Economic Growth in Romania". En International Conference on Business, Marketing and Information System Management. International Centre of Economics, Humanities and Management, 2015. http://dx.doi.org/10.15242/icehm.ed1115049.
Texto completoKim, Kyungok K., Jerome D. Williams, Sangdo Oh y Gary B. Wilcox. "“KID TESTED, MOM APPROVED”: THE RELATIONSHIP BETWEEN ADVERTISING EXPENDITURES AND BRANDS “MOST-LOVED” BY CHILDREN AND MOTHERS". En Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice. Global Alliance of Marketing & Management Associations, 2014. http://dx.doi.org/10.15444/gmc2014.03.08.04.
Texto completoMuraro, Ronald P., Thomas H. Spreen y Marisa L. Zansler. "Florida’s Citrus Canker Eradication Program: Cost-Benefit Analysis With an Example of an Endemic Citrus Canker Situation for Florida Processed Oranges". En ASME 2006 Citrus Engineering Conference. American Society of Mechanical Engineers, 2006. http://dx.doi.org/10.1115/cec2006-5201.
Texto completoInformes sobre el tema "Marketing expenditure"
Friedman, B. y M. Miller. Green Pricing Program Marketing Expenditures: Finding the Right Balance. Office of Scientific and Technical Information (OSTI), septiembre de 2009. http://dx.doi.org/10.2172/968189.
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