Artículos de revistas sobre el tema "Marketing assets"
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Wilson, Richard M. S. "Accounting for Marketing Assets". European Journal of Marketing 20, n.º 1 (enero de 1986): 51–74. http://dx.doi.org/10.1108/eum0000000004628.
Texto completoChukurna, Olena. "Methodical Approach to Accounting Intangible Assets and Brand Values in Marketing Pricing". Marketing and Digital Technologies 4, n.º 3 (25 de septiembre de 2020): 63–72. http://dx.doi.org/10.15276/mdt.4.3.2020.7.
Texto completoKuznetsov, S. Yu. "ANTICRISIS MARKETING STRATEGY AS COMPANY’S STRATEGIC MAP". Strategic decisions and risk management, n.º 3 (2 de noviembre de 2014): 86–94. http://dx.doi.org/10.17747/2078-8886-2011-3-86-94.
Texto completoManikas, Andrew S., Pankaj C. Patel y Pejvak Oghazi. "Dynamic capital asset accumulation and value of intangible assets: An operations management perspective". Journal of Business Research 103 (octubre de 2019): 119–29. http://dx.doi.org/10.1016/j.jbusres.2019.06.014.
Texto completoPawlak, Kim. "Tips for Marketing Gifts of Retirement Assets". Major Gifts Report 24, n.º 1 (2 de diciembre de 2021): 8. http://dx.doi.org/10.1002/mgr.31848.
Texto completoQureshi, Ishtiaq Hussain. "Marketing Assets: A Framework for Differential Advantage". Asian Journal of Management 8, n.º 2 (2017): 220. http://dx.doi.org/10.5958/2321-5763.2017.00034.8.
Texto completoGuilding, C. y R. Pike. "Intangible Marketing Assets: A Managerial Accounting Perspective". Accounting and Business Research 21, n.º 81 (diciembre de 1990): 41–49. http://dx.doi.org/10.1080/00014788.1990.9729402.
Texto completoHise, Richard T. "Evaluating Marketing Assets in Mergers and Acquisitions". Journal of Business Strategy 12, n.º 4 (abril de 1991): 46–51. http://dx.doi.org/10.1108/eb039430.
Texto completoGorton, Gary B. y George G. Pennacchi. "Banks and loan sales Marketing nonmarketable assets". Journal of Monetary Economics 35, n.º 3 (junio de 1995): 389–411. http://dx.doi.org/10.1016/0304-3932(95)01199-x.
Texto completoKrasovska,, O. "CONSUMER PERCEPTION OF MARKETING ASSETS OF THE ENTERPRISE". Ekonomika ta derzhava, n.º 12 (28 de diciembre de 2018): 21. http://dx.doi.org/10.32702/2306-6806.2018.12.21.
Texto completoLisnichenko, O. "CONSUMER PERCEPTION OF MARKETING ASSETS OF THE ENTERPRISE". Ekonomika ta derzhava, n.º 12 (28 de diciembre de 2018): 25. http://dx.doi.org/10.32702/2306-6806.2018.12.25.
Texto completoBerger, Paul D., Ruth N. Bolton, Douglas Bowman, Elten Briggs, V. Kumar, A. Parasuraman y Creed Terry. "Marketing Actions and the Value of Customer Assets". Journal of Service Research 5, n.º 1 (agosto de 2002): 39–54. http://dx.doi.org/10.1177/1094670502005001005.
Texto completoSacui, Violeta y Franca Dumitru. "Market-based Assets. Building Value through Marketing Investments". Procedia - Social and Behavioral Sciences 124 (marzo de 2014): 157–64. http://dx.doi.org/10.1016/j.sbspro.2014.02.472.
Texto completoYang, Defeng, Ping Zhao, Runping Lou y Haiying Wei. "Environmental marketing strategy effects on market-based assets". Total Quality Management & Business Excellence 24, n.º 5-6 (junio de 2013): 707–18. http://dx.doi.org/10.1080/14783363.2013.776763.
Texto completoRomero, Jaime y María J. Yagüe. "Marketing assets: Relating brand equity and customer equity". Intangible Capital 12, n.º 2 (17 de marzo de 2016): 591. http://dx.doi.org/10.3926/ic.727.
Texto completoMaibach, Edward W., Connie Roser-Renouf y Anthony Leiserowitz. "Communication and Marketing As Climate Change–Intervention Assets". American Journal of Preventive Medicine 35, n.º 5 (noviembre de 2008): 488–500. http://dx.doi.org/10.1016/j.amepre.2008.08.016.
Texto completoSrivastava, Rajendra K., Tasadduq A. Shervani y Liam Fahey. "Market-Based Assets and Shareholder Value: A Framework for Analysis". Journal of Marketing 62, n.º 1 (enero de 1998): 2–18. http://dx.doi.org/10.1177/002224299806200102.
Texto completoJalkala, Anne y Risto T. Salminen. "Practices and functions of customer reference marketing — Leveraging customer references as marketing assets". Industrial Marketing Management 39, n.º 6 (agosto de 2010): 975–85. http://dx.doi.org/10.1016/j.indmarman.2010.06.017.
Texto completoPonomarenko, Roman. "THE EVALUATION OF MARKETING ASSETS INFLUENCE ON THE EFFECTIVENESS OF INTERNATIONAL COMPANIES". Management Theory and Studies for Rural Business and Infrastructure Development 38, n.º 3 (29 de septiembre de 2016): 281–94. http://dx.doi.org/10.15544/mts.2016.23.
Texto completoKeiningham, Timothy L., Lerzan Aksoy y David Bejou. "The Future of Managing Customers as Assets". Journal of Relationship Marketing 5, n.º 2-3 (15 de octubre de 2006): 133–38. http://dx.doi.org/10.1300/j366v05n02_08.
Texto completoZavalii, Tetiana, Olga Vikarchuk y Constantinos Constantinou. "Do marketing-related intangible assets affect the company's net income?" Public Policy and Accounting, n.º 1(5) (3 de mayo de 2022): 3–14. http://dx.doi.org/10.26642/ppa-2022-1(4)-3-14.
Texto completoReibstein, David J. "Closing the Gap between Marketing and Finance: The Link to Driving Wise Marketing Investment". GfK Marketing Intelligence Review 7, n.º 1 (1 de mayo de 2015): 22–27. http://dx.doi.org/10.1515/gfkmir-2015-0003.
Texto completoSatt, Harit y Ahmed Tamek. "Marketing intangible assets and credit ratings, evidence from MENA". Risk Governance and Control: Financial Markets and Institutions 7, n.º 2 (2017): 214–23. http://dx.doi.org/10.22495/rgcv7i2c1p9.
Texto completoKatengeza, Samson P., Julius Juma Okello y Noel Jambo. "Use of Mobile Phone Technology in Agricultural Marketing". International Journal of ICT Research and Development in Africa 2, n.º 2 (julio de 2011): 14–25. http://dx.doi.org/10.4018/jictrda.2011070102.
Texto completoDyhdalewicz, Anna y Urszula Widelska. "Accouting and marketing dimensions of innovations". e-Finanse 13, n.º 2 (1 de diciembre de 2017): 1–13. http://dx.doi.org/10.1515/fiqf-2016-0018.
Texto completoHua, Nan, Basak Denizci, Anna S. Mattila y Arun Upneja. "Marketing Outlays: Important Intangible Assets in the Hotel Industry?" Journal of Quality Assurance in Hospitality & Tourism 8, n.º 4 (junio de 2008): 61–76. http://dx.doi.org/10.1080/15280080802103110.
Texto completoDvoryashina, M. M. "Customer Assets of a Company: The Marketing-Finance Interface". Journal of the Ural State University of Economics 70, n.º 2 (2017): 51–60. http://dx.doi.org/10.29141/2073-1019-2017-14-2-5.
Texto completoKawamura, Enrique. "Investors’s distrust and the marketing of new financial assets". Quarterly Review of Economics and Finance 44, n.º 2 (mayo de 2004): 265–95. http://dx.doi.org/10.1016/s1062-9769(03)00003-6.
Texto completoRese, Mario y Valerie Herter. "Der Einfluss von Marketing Assets auf den Shareholder Value". Marketing Review St. Gallen 25, n.º 2 (febrero de 2008): 14–17. http://dx.doi.org/10.1007/s11621-008-0019-9.
Texto completoAkroush, Mamoun N. "The mediation effect of marketing expertise on marketing assets and capabilities toward financial performance". International Journal of Internet Marketing and Advertising 6, n.º 4 (2011): 373. http://dx.doi.org/10.1504/ijima.2011.043657.
Texto completoAkbari, Morteza, Pantea Foroudi, Maryam Khodayari, Rahime Zaman Fashami, Zahra Shahabaldini parizi y Elmira Shahriari. "Sharing Your Assets: A Holistic Review of Sharing Economy". Journal of Business Research 140 (febrero de 2022): 604–25. http://dx.doi.org/10.1016/j.jbusres.2021.11.027.
Texto completoHoward Finch, J., Richard C. Becherer y Richard Casavant. "An option‐based approach for pricing perishable services assets". Journal of Services Marketing 12, n.º 6 (diciembre de 1998): 473–83. http://dx.doi.org/10.1108/08876049810242759.
Texto completoPersson, Andreas y Lynette Ryals. "Customer assets and customer equity: Management and measurement issues". Marketing Theory 10, n.º 4 (diciembre de 2010): 417–36. http://dx.doi.org/10.1177/1470593110382828.
Texto completoBarrett, T. F. "Why Not, Why and How to Value Intangible Marketing Assets". European Journal of Marketing 20, n.º 1 (enero de 1986): 32–50. http://dx.doi.org/10.1108/eum0000000004627.
Texto completoLine, Nathaniel D. y Rodney C. Runyan. "Destination marketing and the service-dominant logic: A resource-based operationalization of strategic marketing assets". Tourism Management 43 (agosto de 2014): 91–102. http://dx.doi.org/10.1016/j.tourman.2014.01.024.
Texto completoInn, Kim. "Plan for city identity establishment and city marketing the case of Kimpo city". Dela, n.º 21 (1 de diciembre de 2004): 233–40. http://dx.doi.org/10.4312/dela.21.233-240.
Texto completoKotkovskyі, Volodymyr S., Olena V. Nieizviestna y Іnessa V. Shapovalova. "Marketing estimation of financing techniques efficiency using securitization of assets". Economies' Horizons, n.º 3(6) (30 de noviembre de 2018): 35–42. http://dx.doi.org/10.31499/2616-5236.3(6).2018.156314.
Texto completoBlois, Keith y Rafael Ramirez. "Capabilities as marketable assets: A proposal for a functional categorization". Industrial Marketing Management 35, n.º 8 (noviembre de 2006): 1027–31. http://dx.doi.org/10.1016/j.indmarman.2006.06.004.
Texto completoZaichkowsky, Judith Lynne, Myles Parlee y Jeanette Hill. "Managing industrial brand equity: Developing tangible benefits for intangible assets". Industrial Marketing Management 39, n.º 5 (julio de 2010): 776–83. http://dx.doi.org/10.1016/j.indmarman.2010.02.017.
Texto completoBrown, Dalila, Pantea Foroudi y Khalid Hafeez. "Marketing management capability: the construct and its dimensions". Qualitative Market Research: An International Journal 22, n.º 5 (11 de noviembre de 2019): 609–37. http://dx.doi.org/10.1108/qmr-10-2017-0131.
Texto completoS. A. Smolyak, S. A. "New method of liquidation value estimation". Journal of the New Economic Association 55, n.º 3 (2022): 12–27. http://dx.doi.org/10.31737/2221-2264-2022-55-3-1.
Texto completoAvraham, Eli. "Spinning liabilities into assets in place marketing: Toward a new typology". Place Branding and Public Diplomacy 10, n.º 3 (agosto de 2014): 174–85. http://dx.doi.org/10.1057/pb.2014.21.
Texto completoPucci, Tommaso, Christian Simoni y Lorenzo Zanni. "Measuring the relationship between marketing assets, intellectual capital and firm performance". Journal of Management & Governance 19, n.º 3 (24 de agosto de 2013): 589–616. http://dx.doi.org/10.1007/s10997-013-9278-1.
Texto completoSekeroglu, Gamze y Kazım Karaboga. "The effect of marketing and R&D expenditures on firm profitability and stock return: Evidence from BIST". An International Journal of Optimization and Control: Theories & Applications (IJOCTA) 13, n.º 1 (24 de enero de 2023): 35–45. http://dx.doi.org/10.11121/ijocta.2023.1238.
Texto completoTerblanche, Nic. "Reconsidering the measures of shareholders value: a conceptual overview". Corporate Ownership and Control 5, n.º 4 (2008): 9–14. http://dx.doi.org/10.22495/cocv5i4p1.
Texto completoRamos, André Luiz, Otávio Bandeira De Lamônica Freire y Marcelo Moll Brandão. "Value of the Company and Marketing Metrics". Revista Ibero-Americana de Estratégia 12, n.º 4 (1 de diciembre de 2013): 235–60. http://dx.doi.org/10.5585/ijsm.v12i4.2044.
Texto completoRahman, Mahabubur, Anisur R. Faroque, Georgia Sakka y Zafar U. Ahmed. "The impact of negative customer engagement on market-based assets and financial performance". Journal of Business Research 138 (enero de 2022): 422–35. http://dx.doi.org/10.1016/j.jbusres.2021.08.023.
Texto completoShou, Zhigang, Lihua Yang, Qiyuan Zhang y Chenting Su. "Market munificence and inter-firm information sharing: The moderating effect of specific assets". Journal of Business Research 66, n.º 10 (octubre de 2013): 2130–38. http://dx.doi.org/10.1016/j.jbusres.2013.02.039.
Texto completoDenicolai, Stefano, Antonella Zucchella y Roger Strange. "Knowledge assets and firm international performance". International Business Review 23, n.º 1 (febrero de 2014): 55–62. http://dx.doi.org/10.1016/j.ibusrev.2013.08.004.
Texto completoMilfelner, Borut, Vladimir Gabrijan y Boris Snoj. "Can Marketing Resources Contribute to Company Performance?" Organizacija 41, n.º 1 (1 de enero de 2008): 3–13. http://dx.doi.org/10.2478/v10051-008-0001-y.
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