Libros sobre el tema "Marketing assets"
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Gorton, Gary. Banks and loan sales: Marketing non-marketable assets. Cambridge, MA: National Bureau of Economic Research, 1990.
Buscar texto completoGorton, Gary. Banks and loan sales: Marketing non-marketable assets. [Urbana, Ill.]: College of Commerce and Business Administration, University of Illinois at Urbana-Champaign, 1990.
Buscar texto completoSrivastava, Rajendra K. Market-based assets and shareholder value: A framework for analysis. Cambridge, Mass: Marketing Science Institute, 1997.
Buscar texto completoSrivastava, Rajendra K. Market-based assets and shareholder value: A framework for analysis. Cambridge, Mass: Marketing Science Institute, 1997.
Buscar texto completoManaging major accounts: Shaping and exploring your firm's intangible assets. London: McGraw-Hill Book Company, 1996.
Buscar texto completo1931-, Miller Robert B., Heiman Stephen E y Tuleja, Tad, 1944- Successful large account management., eds. The new successful large account management: Maintaining and growing your most important assets--your customers. New York: Warner Business Books, 2005.
Buscar texto completoB, Miller Robert. Successful large account management: How to hold on to your most important customers and turn them into long-term assets. 2a ed. London: Kogan Page, 2004.
Buscar texto completoYour living trust & estate plan: How to maximize your family's assets and protect your loved ones. New York: Allworth Press, 1995.
Buscar texto completoYour living trust & estate plan: How to maximize your family's assets and protect your loved ones. 2a ed. New York, NY: Allworth Press, 1999.
Buscar texto completoYour living trust and estate plan: How to maximize your family's assets and protect your loved ones. 3a ed. New York: Allworth Press, 2002.
Buscar texto completoComputer-aided marketing and selling: Information asset management. Oxford: Butterworth-Heinemann, 1991.
Buscar texto completoNaude, Pete. Using judgmental modelling to assess the market for a new service. Manchester: Manchester Business School, 1991.
Buscar texto completoMarconi, Joe. Reputation marketing : building and sustaining your organization's greatest asset. Chicago, IL: McGraw-Hill, 2001.
Buscar texto completoAssociation, American Marketing, ed. Reputation marketing : building and sustaining your organization's greatest asset. New York: McGraw-Hill, 2002.
Buscar texto completoTushkanov, Mihail, Vladimir Vodyannikov, Artem Maksimov, Elena Semenova, Zhanna Telegina, Yuriy Shumakov, Lyudmila Cherevko, Vladimir Arinichev, Svetlana Balashova y Konstantin Dzhikiya. Organization of agricultural production. ru: INFRA-M Academic Publishing LLC., 2021. http://dx.doi.org/10.12737/1048573.
Texto completoKoch, Philipp Caspar. Optimizing Distribution Systems in Asset Management: Institutional Arrangements as Key Factor of Success. Wiesbaden: Betriebswirtschaftlicher Verlag Dr. Thomas Gabler / GWV Fachverlage GmbH, Wiesbaden, 2008.
Buscar texto completoCombe, Ian Alexander. Pilot case studies to assess the effectiveness of the DTI marketing consultancy initiative. Birmingham: Aston University. Business School, 1992.
Buscar texto completoCheng shi ying xiao yan jiu: Cheng shi pin pai zi chan de kai fa, chuan bo yu wei hu =The studies of city marketing -- the development,dissemination and maintenance of city brand asset. Da lian shi: Dong bei cai jing da xue chu ban she, 2007.
Buscar texto completoE, Sexton Donald. Trump University branding 101: How to build the most valuable asset of any business. Hoboken, N.J: Wiley, 2008.
Buscar texto completoMathew, Joseph. Engineering Asset Management and Infrastructure Sustainability: Proceedings of the 5th World Congress on Engineering Asset Management (WCEAM 2010). London: Springer London, 2012.
Buscar texto completoOffice, General Accounting. Resolution Trust Corporation: Survey results on RTC's communication and real estate marketing : briefing report to the Honorable Albert V. Casey, President and Chief Executive Officer, Resolution Trust Corporation. Washington, D.C: The Office, 1992.
Buscar texto completoBarsley, Christopher Scott. To assess the viability of the incentive profile marketing infomediary concept through a case study of the failure of Alladvantage from the perspective of strategic stakeholder analysis. Oxford: Oxford Brookes University, 2001.
Buscar texto completoOffice, General Accounting. Government sponsored enterprises: Freddie Mac's and Fannie Mae's accounting for costs of foreclosed property : report to congressional requesters. Washington, D.C: The Office, 1994.
Buscar texto completoThompson, David C. (Attorney), author, ed. The reputation economy: How to optimize your digital footprint in a world where your reputation is your most valuable asset. London: Piatkus, 2015.
Buscar texto completoBuilding Distinctive Brand Assets. Oxford University Press Australia & New Zealand, 2018.
Buscar texto completoJoachimsthaler, Erich y David A. Aaker. Brand Leadership: Building Assets in an Information Economy. Free Press, 2009.
Buscar texto completoJoachimsthaler, Erich y David A. Aaker. Brand Leadership: Building Assets in an Information Economy. Free Press, 2009.
Buscar texto completoThe Essential Guide to Selling Surplus Assets. TradeOut.com, 1999.
Buscar texto completoIreland, Northern. Seed Potatoes Marketing Board Assets (Revocation) Order (Northern Ireland) 2004. Stationery Office, The, 2004.
Buscar texto completoCustomer Equity: Building and Managing Relationships As Valuable Assets. Harvard Business School Press, 2001.
Buscar texto completoTuleja, Tad. New Successful Large Account Management: Maintaining and Growing Your Most Important Assets -- Your Customers. Grand Central Publishing, 2007.
Buscar texto completoAmable, Trisha. Core Assets of Marketing with Its Dual Implementation Support System - the Cellar. Independently Published, 2020.
Buscar texto completoInstructor's Digital Assets Guide for the PowerPoint CD Package to accompany Marketing. 7a ed. McGraw-Hill, 2003.
Buscar texto completoMurphy, Sandra Powers. The Road to AUM: Driving Assets Under Management through Effective Marketing and Sales. Noble Ark Ventures, 2018.
Buscar texto completoMurphy, Sandra Powers. The Road to AUM: Driving Assets Under Management through Effective Marketing and Sales. Noble Ark Ventures, 2018.
Buscar texto completoMurphy, Sandra Powers. Road to AUM: Driving Assets under Management Through Effective Marketing and Sales, 2nd Edition. Noble Ark Ventures, 2022.
Buscar texto completoMurphy, Sandra Powers. Road to AUM: Driving Assets under Management Through Effective Marketing and Sales, 2nd Edition. Noble Ark Ventures, 2022.
Buscar texto completoBuilding Customer and Employee Allegiance (Straight Talk About Your Company's Greatest Assets). Communication Solutions, 2004.
Buscar texto completoGupta, Karan. B. Y. O. B. Building Your Own Brand: Branding for Designers, Brand Strategy, Identity Assets, Logo Design, Blogging and Marketing. Independently Published, 2021.
Buscar texto completoGupta, Karan. B. Y. O. B. Building Your Own Brand: Branding for Designers, Brand Strategy, Identity Assets, Logo Design, Blogging and Marketing. Independently Published, 2021.
Buscar texto completoChabowski, Brian R. y G. Tomas M. Hult. A Study of the Long-Term Value of Capabilities-Based Resources, Intangible Strategic Assets, and Firm Performance. Editado por Michael A. Hitt, Susan E. Jackson, Salvador Carmona, Leonard Bierman, Christina E. Shalley y Douglas Michael Wright. Oxford University Press, 2014. http://dx.doi.org/10.1093/oxfordhb/9780190650230.013.003.
Texto completoPlatt, Harvey J. Your Living Trust and Estate Plan: How to Maximize Your Family's Assets and Protect Your Loved Ones, Fifth Edition. Skyhorse Publishing Company, Incorporated, 2013.
Buscar texto completoYour Living Trust and Estate Plan: How to Maximize Your Family's Assets and Protect Your Loved Ones, Fifth Edition. Skyhorse Publishing Company, Incorporated, 2013.
Buscar texto completoNigel, Piercy, ed. Marketing asset accounting. Bradford: MCB University Press, 1986.
Buscar texto completoArjaliès, Diane-Laure, Philip Grant, Iain Hardie, Donald MacKenzie y Ekaterina Svetlova. Quantitative Asset Managers and Their Chains. Oxford University Press, 2017. http://dx.doi.org/10.1093/oso/9780198802945.003.0004.
Texto completoNapolitano, Maria Rosaria, Angelo Riviezzo y Antonella Garofano. Corporate Heritage Marketing: Using the Past As a Strategic Asset. Taylor & Francis Group, 2021.
Buscar texto completoNapolitano, Maria Rosaria, Angelo Riviezzo y Antonella Garofano. Corporate Heritage Marketing: Using the Past As a Strategic Asset. Taylor & Francis Group, 2021.
Buscar texto completoNapolitano, Maria Rosaria, Angelo Riviezzo y Antonella Garofano. Corporate Heritage Marketing: Using the Past As a Strategic Asset. Taylor & Francis Group, 2021.
Buscar texto completoDigital and Marketing Asset Management: The Real Story About DAM Technology. Rosenfeld Media, 2016.
Buscar texto completoFrench, Jeff. Key principle, concepts, and techniques of social marketing. Oxford University Press, 2017. http://dx.doi.org/10.1093/med/9780198717690.003.0002.
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