Literatura académica sobre el tema "Marketing assets"
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Artículos de revistas sobre el tema "Marketing assets"
Wilson, Richard M. S. "Accounting for Marketing Assets". European Journal of Marketing 20, n.º 1 (enero de 1986): 51–74. http://dx.doi.org/10.1108/eum0000000004628.
Texto completoChukurna, Olena. "Methodical Approach to Accounting Intangible Assets and Brand Values in Marketing Pricing". Marketing and Digital Technologies 4, n.º 3 (25 de septiembre de 2020): 63–72. http://dx.doi.org/10.15276/mdt.4.3.2020.7.
Texto completoKuznetsov, S. Yu. "ANTICRISIS MARKETING STRATEGY AS COMPANY’S STRATEGIC MAP". Strategic decisions and risk management, n.º 3 (2 de noviembre de 2014): 86–94. http://dx.doi.org/10.17747/2078-8886-2011-3-86-94.
Texto completoManikas, Andrew S., Pankaj C. Patel y Pejvak Oghazi. "Dynamic capital asset accumulation and value of intangible assets: An operations management perspective". Journal of Business Research 103 (octubre de 2019): 119–29. http://dx.doi.org/10.1016/j.jbusres.2019.06.014.
Texto completoPawlak, Kim. "Tips for Marketing Gifts of Retirement Assets". Major Gifts Report 24, n.º 1 (2 de diciembre de 2021): 8. http://dx.doi.org/10.1002/mgr.31848.
Texto completoQureshi, Ishtiaq Hussain. "Marketing Assets: A Framework for Differential Advantage". Asian Journal of Management 8, n.º 2 (2017): 220. http://dx.doi.org/10.5958/2321-5763.2017.00034.8.
Texto completoGuilding, C. y R. Pike. "Intangible Marketing Assets: A Managerial Accounting Perspective". Accounting and Business Research 21, n.º 81 (diciembre de 1990): 41–49. http://dx.doi.org/10.1080/00014788.1990.9729402.
Texto completoHise, Richard T. "Evaluating Marketing Assets in Mergers and Acquisitions". Journal of Business Strategy 12, n.º 4 (abril de 1991): 46–51. http://dx.doi.org/10.1108/eb039430.
Texto completoGorton, Gary B. y George G. Pennacchi. "Banks and loan sales Marketing nonmarketable assets". Journal of Monetary Economics 35, n.º 3 (junio de 1995): 389–411. http://dx.doi.org/10.1016/0304-3932(95)01199-x.
Texto completoKrasovska,, O. "CONSUMER PERCEPTION OF MARKETING ASSETS OF THE ENTERPRISE". Ekonomika ta derzhava, n.º 12 (28 de diciembre de 2018): 21. http://dx.doi.org/10.32702/2306-6806.2018.12.21.
Texto completoTesis sobre el tema "Marketing assets"
Yang, Jing. "Marketing assets, marketing capabilities and shareholder value an empirical analysis of asset endowments and utilization /". Amherst, Mass. : University of Massachusetts Amherst, 2009. http://scholarworks.umass.edu/dissertations/AAI3372285/.
Texto completoGuilding, Christopher J. "Valuing and managing brands : an internal accounting perspective : an empirical investigation of attitudes to internal brand valuation and organisational and behavioural implications associated with the way that the internal brand management accounting system is operated". Thesis, University of Bradford, 1991. http://hdl.handle.net/10454/3842.
Texto completoDickinson, J. Barry Anderson Rolph E. "The role of business process capabilities and market-based assets in creating customer value and superior performance /". Philadelphia, Pa. : Drexel University, 2008. http://hdl.handle.net/1860/2995.
Texto completoAzevedo, Luiz Carlos Rodrigues. "Marketing & finanças: investimentos em marketing e valor dos ativos intangíveis". reponame:Repositório Institucional do FGV, 2011. http://hdl.handle.net/10438/8316.
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After the deep financial crisis in 2008, there has been an increasing questioning of the Firm’s objectives and its relationship with the financial markets. There is a paradox between the current practice of maximizing financial short-term performance of organizations, demanded by financial agents to corporate executives, and the financial concept of valuation of the Firm, which considers Firm value as the present value of discounted future cash flows. Therefore, according to the maximizing value proposition the Firm's objective is to increase its long-term total value (Jensen, 2000). The primary function of marketing strategies, innovations (R&D investments) included, is to generate both growth and consistent long-term business, i.e. the expansion of intangible assets to generate tangible assets. Based on the conceptual framework of Market-based Assets (Srivastava, Shervani and Fahey 1998), this paper seeks to contribute to the subject by proposing simple metrics, the adjusted performance indexes of retail sector, the Customer Average Ticket (TMC) and the Customer Average Ticket Earnings (LTMC). These metrics could relate investments in marketing to the value of the Firm (shareholder value) through the variation in quality of the company's customer base, which is the source of revenue generation and part of the intangible assets. For empirical tests, this study used data from the following publicly companies listed in Bovespa (São Paulo Stock Exchange): Sadia and Perdigao, belonging to the food processing sector, in the period of 1999 to 2010, and also the air line companies TAM and Gol in the period of 2004 to 2010. The tests were inconclusive, due to certain data limitations, not allowing proving or ruling out the tested hypotheses. But the logical line and simplicity of the method should be explored by future studies. If the method could be confirmed and proven, it would provide all agents (marketing executives, CEOs and CFOs, market analysts and investors) with a simple and objective tool for analysis and way of communication about the value creation of Marketbased Assets (intangible assets) that impact the total Firm value.
Após a profunda crise financeira de 2008, houve um aumento do questionamento sobre os objetivos da Firma e a sua relação com os mercados financeiros. Existe um paradoxo entre a prática corrente de maximização da performance financeira de curto-prazo da organização, demandada pelos agentes financeiros aos executivos das empresas, e o próprio conceito financeiro de valoração da Firma., que considera como valor da Firma o valor presente dos fluxos de caixa futuros descontados. Portanto, segundo a proposição de maximização de valor, o objetivo da Firma é aumentar o seu valor total de longo prazo (JENSEN, 2000). É função primordial das estratégias de marketing, aí incluídos os investimentos em inovação (P&D), o objetivo de gerar crescimento e consistência de longo prazo do negócio, isto é, a ampliação dos ativos intangíveis para gerar ativos tangíveis. Norteado pela estrutura conceitual de Ativos base Mercado (SRIVASTAVA; SHERVANI; FAHEY, 1998), o presente trabalho busca contribuir para o tema, com uma proposição de métricas simples, adaptadas de índices de desempenho do setor varejo, o Ticket Médio Cliente (TMC) e o Lucro Ticket Médio Cliente (LTMC), que possam relacionar os investimentos em marketing e o valor da Firma através da variação da qualidade da base de clientes da empresa, que é a fonte de geração de receitas e parte dos ativos intangíveis. O estudo utilizou para os testes empíricos dados das seguintes empresas, com ações negociadas na Bovespa: Sadia e Perdigão, pertencentes ao setor de alimentos processados, de 1999 a 2010, e também as companhias aéreas TAM e Gol no período de 2004 a 2010. Os testes não foram conclusivos, devido a determinadas limitações dos dados, não permitindo provar ou descartar as hipóteses testadas. Porém a linha lógica e a simplicidade do método deveriam ser exploradas por estudos futuros, pois se confirmado e provado, forneceria uma ferramenta simples e objetiva de análise e comunicação por parte de todos os agentes envolvidos (executivos de marketing, diretores financeiros e presidentes, analistas de mercado e investidores), com relação à criação de valor de Ativos base Mercado (ativos intangíveis) que impactam o valor da Firma.
Lind, William. "Meme Marketing to Fellow Kids". Thesis, Malmö universitet, Fakulteten för kultur och samhälle (KS), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-21862.
Texto completoWulfhorst, Valerie. "Marketing Assets und finanzieller Erfolg eine Analyse am Beispiel von Kundenzufriedenheit und Economic Value Added". Marburg Tectum-Verl, 2008. http://d-nb.info/992806127/04.
Texto completoParkman, Ian. "Two essays examining design briefs as knowledge-based assets: Content and cross-functional collaboration". Thesis, University of Oregon, 2010. http://hdl.handle.net/1794/10873.
Texto completoDesign briefs outline the business objectives, corresponding design strategies and target markets for a product development project. Research has demonstrated that a variety of attributes influence consumer impressions of a product, less attention has been given to the within-firm mechanisms that determine the optimal mix of attributes which to embed in an offering. The first essay of this dissertation examines the role of design briefs as knowledge-based assets that function as artifacts of this process within new product development (NPD). In a second essay, this dissertation examines design briefs as knowledge-based artifacts of cross-functional collaboration during NPD. NPD is often characterized as the process by which firms transform knowledge embedded in cross-functional teams into new products. However functional areas often differ in their evaluations of information and knowledge needed to successfully complete an NPD project. Based on an expert rating and survey questionnaire procedure, results provide a framework of eight factors of cross-functional knowledge present in design briefs and empirically describes differences in evaluation within each factor across functional area.
Committee in charge: Dennis Howard, Chairperson, Marketing; Lynn Kahle, Member, Marketing; Joan Giese, Member, Marketing; Keven Malkewitz, Member, Not from U of O; Gary Klug, Outside Member, Human Physiology
Hodgson, Victoria Louise y n/a. "Linking Marketing to Shareholder Value in Listed and Non-Listed Markets". Griffith University. School of Marketing, 2004. http://www4.gu.edu.au:8080/adt-root/public/adt-QGU20040116.094444.
Texto completoHodgson, Victoria Louise. "Linking Marketing to Shareholder Value in Listed and Non-Listed Markets". Thesis, Griffith University, 2004. http://hdl.handle.net/10072/367168.
Texto completoThesis (PhD Doctorate)
Doctor of Philosophy (PhD)
School of Marketing
Full Text
Štěpánek, Martin. "Sledování efektivity prostředků na marketing podniku". Master's thesis, Vysoké učení technické v Brně. Fakulta stavební, 2018. http://www.nusl.cz/ntk/nusl-372169.
Texto completoLibros sobre el tema "Marketing assets"
Gorton, Gary. Banks and loan sales: Marketing non-marketable assets. Cambridge, MA: National Bureau of Economic Research, 1990.
Buscar texto completoGorton, Gary. Banks and loan sales: Marketing non-marketable assets. [Urbana, Ill.]: College of Commerce and Business Administration, University of Illinois at Urbana-Champaign, 1990.
Buscar texto completoSrivastava, Rajendra K. Market-based assets and shareholder value: A framework for analysis. Cambridge, Mass: Marketing Science Institute, 1997.
Buscar texto completoSrivastava, Rajendra K. Market-based assets and shareholder value: A framework for analysis. Cambridge, Mass: Marketing Science Institute, 1997.
Buscar texto completoManaging major accounts: Shaping and exploring your firm's intangible assets. London: McGraw-Hill Book Company, 1996.
Buscar texto completo1931-, Miller Robert B., Heiman Stephen E y Tuleja, Tad, 1944- Successful large account management., eds. The new successful large account management: Maintaining and growing your most important assets--your customers. New York: Warner Business Books, 2005.
Buscar texto completoB, Miller Robert. Successful large account management: How to hold on to your most important customers and turn them into long-term assets. 2a ed. London: Kogan Page, 2004.
Buscar texto completoYour living trust & estate plan: How to maximize your family's assets and protect your loved ones. New York: Allworth Press, 1995.
Buscar texto completoYour living trust & estate plan: How to maximize your family's assets and protect your loved ones. 2a ed. New York, NY: Allworth Press, 1999.
Buscar texto completoYour living trust and estate plan: How to maximize your family's assets and protect your loved ones. 3a ed. New York: Allworth Press, 2002.
Buscar texto completoCapítulos de libros sobre el tema "Marketing assets"
Verhoef, Peter C., Edwin Kooge, Natasha Walk y Jaap E. Wieringa. "Data assets". En Creating Value with Data Analytics in Marketing, 60–76. 2a ed. London: Routledge, 2021. http://dx.doi.org/10.4324/9781003011163-4.
Texto completoStewart, David y Neil Morgan. "Accounting for Intangible Assets". En The Routledge Companion to Strategic Marketing, 393–406. New York, NY: Routledge, 2021. | Series: Routledge companions in business, management & accounting: Routledge, 2020. http://dx.doi.org/10.4324/9781351038669-31.
Texto completoPayan, Janice M. y Neeraj Bharadwaj. "The Delineation of Cooperation, Coordination, Compliance, and Specific Assets in Channels of Distribution". En Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 239. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-11845-1_83.
Texto completoBakalos, Nikolaos, Nikolaos Doulamis y Anastasios Doulamis. "Multispectral Monitoring of Microclimate Conditions for Non-destructive Preservation of Cultural Heritage Assets". En Strategic Innovative Marketing and Tourism, 641–46. Cham: Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-36126-6_71.
Texto completoPapoulias, Evangelos y Theoklis-Petros Zounis. "The Historic and Monumental Enhancement as a Tool for the Sustainable Development of Cultural Assets of Greece". En Strategic Innovative Marketing and Tourism, 271–78. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-12453-3_31.
Texto completoJaakkola, Matti, Olli-Pekka Kauppila, Matti Tuominen y Mika Westerlund. "The Performance Implications of Market-Based Assets and Innovation Capabilities". En Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference, 9–13. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-10864-3_9.
Texto completoKrasnikov, Alexander V. "The Role of Complementary Assets in the Incumbents’ Retaliation During Technological Substitution: The Case of Electronic Calculators". En Marketing, Technology and Customer Commitment in the New Economy, 49–54. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-11779-9_28.
Texto completoMosedale, Jan, Arnulf Hartl, Christina Pichler y Michael Bischof. "Alpine Assets, Perceptions and Strategies for Nature-Based Health Tourism". En Digital and Strategic Innovation for Alpine Health Tourism, 49–60. Cham: Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-031-15457-7_3.
Texto completoLastner, Matthew M. y Rebecca L. Rast. "Salespeople as Specific Human Assets: An Application of the Transaction Cost and Relational Approaches to Exchange Governance". En Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?, 589–90. Cham: Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-26647-3_118.
Texto completoPoulot, Marie-Laure. "Branding Cosmopolitanism and Place Making in Saint Laurent Boulevard, Montreal". En IMISCOE Research Series, 111–23. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-67365-9_9.
Texto completoActas de conferencias sobre el tema "Marketing assets"
Alraouf, Ali. "Towards a New Paradigm in City Branding and Marketing". En 55th ISOCARP World Planning Congress, Beyond Metropolis, Jakarta-Bogor, Indonesia. ISOCARP, 2019. http://dx.doi.org/10.47472/nkox7405.
Texto completoXiangxiang, Zhang, Xiao Jia y Chen Huaicong. "Empirical studies on brand assets in financial services sector taking credit card marketing as an example". En 2011 IEEE 3rd International Conference on Communication Software and Networks (ICCSN). IEEE, 2011. http://dx.doi.org/10.1109/iccsn.2011.6014971.
Texto completoMisankova, Maria, Jana Kliestikova, Anna Krizanova y Tatiana Corejova. "Brand Value Assessment in Terms of Contemporary Global Challenges". En Contemporary Issues in Business, Management and Education. Vilnius Gediminas Technical University, 2017. http://dx.doi.org/10.3846/cbme.2017.065.
Texto completoAl Jarwan, Dr Abdulla y Fathesha Sheikh. "Vertical Integration Strategy Implementation Through Hybrid Upstream and Downstream Concession Agreements". En Abu Dhabi International Petroleum Exhibition & Conference. SPE, 2021. http://dx.doi.org/10.2118/207585-ms.
Texto completoKioskli, Kitty y Nineta Polemi. "Estimating Attackers’ Profiles Results in More Realistic Vulnerability Severity Scores". En 13th International Conference on Applied Human Factors and Ergonomics (AHFE 2022). AHFE International, 2022. http://dx.doi.org/10.54941/ahfe1002211.
Texto completoCook, L. P. "FDIC Energy Asset Marketing". En SPE Hydrocarbon Economics and Evaluation Symposium. Society of Petroleum Engineers, 1987. http://dx.doi.org/10.2118/16306-ms.
Texto completoGonzalez, Jose Luis Martinez, Irani Perez Taylor, Jaime Cervantes Aguilar y Lorenzo Martinez de la Escalera. "Risk and Reliability Modeling to Support Logistics Performance for Oil and Gas Terminals". En 2014 10th International Pipeline Conference. American Society of Mechanical Engineers, 2014. http://dx.doi.org/10.1115/ipc2014-33331.
Texto completoMohamad Zaki, Nur Amalina, Zuha Rosufila Abu Hasan, Safiek Mokhlis, Shahriman Abdul Hamid y Mohd Saiful Izwaan Saadon. "AN EXPLORATORY STUDY OF THE USAGE OF ELECTRONIC PLATFORM FOR CONSERVATION MARKETING AMONG EDUCATION ENVIRONMENTAL CENTRES (EEC) IN MALAYSIA". En GLOBAL TOURISM CONFERENCE 2021. PENERBIT UMT, 2021. http://dx.doi.org/10.46754/gtc.2021.11.015.
Texto completoPoddar, Amit, Syagnik Banerjee y Karthik Sridhar. "GEMS OR FAKES? USING LOCATION AWARE TWEETS TO ASSESS ONLINE REVIEW-RELIABILITY". En Bridging Asia and the World: Global Platform for Interface between Marketing and Management. Global Alliance of Marketing & Management Associations, 2016. http://dx.doi.org/10.15444/gmc2016.04.09.02.
Texto completoSfodera, Fabiola, Costanza Nosi, Alberto Mattiacci y Luca Petruzzellis. "THE MEDITERRANEAN DIET STORYTELLING AN INQUIRY INTO AN INTANGIBLE MARKETING ASSET". En Bridging Asia and the World: Global Platform for Interface between Marketing and Management. Global Alliance of Marketing & Management Associations, 2016. http://dx.doi.org/10.15444/gmc2016.08.09.01.
Texto completoInformes sobre el tema "Marketing assets"
Gorton, Gary y George Pennacchi. Banks and Loan Sales: Marketing Non-Marketable Assets. Cambridge, MA: National Bureau of Economic Research, diciembre de 1990. http://dx.doi.org/10.3386/w3551.
Texto completoRaitzer, David A. y Odbayar Batmunkh. Impact Evaluation of Support to Collective Action for Agricultural Value Chain Development in Nepal. Asian Development Bank, junio de 2022. http://dx.doi.org/10.22617/wps220137-2.
Texto completoFinkelshtain, Israel y Tigran Melkonyan. The economics of contracts in the US and Israel agricultures. United States Department of Agriculture, febrero de 2008. http://dx.doi.org/10.32747/2008.7695590.bard.
Texto completoTait, Richard G., Gene H. Rouse, P. B. Wall, W. Darrell Busby y Dallas L. Maxwell. Real-time Ultrasound and Performance Measures to Assist in Feedlot Cattle Sorting for Marketing Decisions. Ames (Iowa): Iowa State University, enero de 2004. http://dx.doi.org/10.31274/ans_air-180814-415.
Texto completoTait, Richard G., Gene H. Rouse, P. B. Wall, W. Darrell Busby y D. Maxwell. Real-time Ultrasound and Performance Measures to Assist in Feedlot Cattle Sorting for Marketing Decisions. Ames: Iowa State University, Digital Repository, 2004. http://dx.doi.org/10.31274/farmprogressreports-180814-579.
Texto completoCunningham, Stuart, Marion McCutcheon, Greg Hearn, Mark Ryan y Christy Collis. Australian Cultural and Creative Activity: A Population and Hotspot Analysis: Sunshine Coast. Queensland University of Technology, diciembre de 2020. http://dx.doi.org/10.5204/rep.eprints.136822.
Texto completoFinkelstain, Israel, Steven Buccola y Ziv Bar-Shira. Pooling and Pricing Schemes for Marketing Agricultural Products. United States Department of Agriculture, agosto de 1993. http://dx.doi.org/10.32747/1993.7568099.bard.
Texto completoZilberman, David, Amir Heiman y B. McWilliams. Economics of Marketing and Diffusion of Agricultural Inputs. United States Department of Agriculture, noviembre de 2003. http://dx.doi.org/10.32747/2003.7586469.bard.
Texto completoZilberman, David, Amir Heiman y Yanhong Jin. Use of Branding and Sampling in Agricultural Fresh Produce. United States Department of Agriculture, julio de 2013. http://dx.doi.org/10.32747/2013.7697116.bard.
Texto completoUche, Chidi, Zita Ekeocha, Stephen Robert Byrn y Kari L. Clase. Retrospective Study of Inspectors Competency in the Act of Writing GMP Inspection Report. Purdue University, diciembre de 2021. http://dx.doi.org/10.5703/1288284317445.
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