Artículos de revistas sobre el tema "Marketing and public policy"
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Marcovitch, H. "Marketing and public policy". BMJ 309, n.º 6968 (10 de diciembre de 1994): 1588–89. http://dx.doi.org/10.1136/bmj.309.6968.1588a.
Texto completoBuurma, Hans. "Public policy marketing: marketing exchange in the public sector". European Journal of Marketing 35, n.º 11/12 (diciembre de 2001): 1287–302. http://dx.doi.org/10.1108/eum0000000006483.
Texto completoHill, Ronald Paul. "Whither Marketing and Public Policy Research? or Has Public Policy and Marketing Come of Age?" Journal of Public Policy & Marketing 30, n.º 1 (abril de 2011): 86–88. http://dx.doi.org/10.1509/jppm.30.1.86.
Texto completoWilkie, William L. "Developing Research on Public Policy and Marketing". Journal of Public Policy & Marketing 16, n.º 1 (marzo de 1997): 132–36. http://dx.doi.org/10.1177/074391569701600113.
Texto completoPrakash, Aseem. "Green marketing, public policy and managerial strategies". Business Strategy and the Environment 11, n.º 5 (2002): 285–97. http://dx.doi.org/10.1002/bse.338.
Texto completoStewart, David W. y Qin Zhao. "Internet Marketing, Business Models, and Public Policy". Journal of Public Policy & Marketing 19, n.º 2 (septiembre de 2000): 287–96. http://dx.doi.org/10.1509/jppm.19.2.287.17125.
Texto completoSraha, Gloria. "Public policy makers". African Journal of Economic and Management Studies 6, n.º 1 (9 de marzo de 2015): 55–71. http://dx.doi.org/10.1108/ajems-07-2013-0060.
Texto completoWalsh, Diana Chapman, Rima E. Rudd, Barbara A. Moeykens y Thomas W. Moloney. "Social Marketing for Public Health". Health Affairs 12, n.º 2 (enero de 1993): 104–19. http://dx.doi.org/10.1377/hlthaff.12.2.104.
Texto completoRistino, Robert J. "Public relations marketing". Health Care Management Review 14, n.º 2 (1989): 79–86. http://dx.doi.org/10.1097/00004010-198921000-00010.
Texto completoSavitt, Ronald. "Forgotten classics: E.T. Grether’s (1966) Marketing and Public Policy". Journal of Historical Research in Marketing 6, n.º 3 (18 de agosto de 2014): 430–39. http://dx.doi.org/10.1108/jhrm-08-2013-0053.
Texto completoKumanyika, Shiriki K. "Beverage Marketing as a Public Health Policy Target". American Journal of Public Health 105, n.º 11 (noviembre de 2015): 2182. http://dx.doi.org/10.2105/ajph.2015.302893.
Texto completoErickson, G. Scott. "Export Controls: Marketing Implications of Public Policy Choices". Journal of Public Policy & Marketing 16, n.º 1 (marzo de 1997): 83–92. http://dx.doi.org/10.1177/074391569701600108.
Texto completoMazis, Michael B. "Marketing and Public Policy: Prospects for the Future". Journal of Public Policy & Marketing 16, n.º 1 (marzo de 1997): 139–43. http://dx.doi.org/10.1177/074391569701600115.
Texto completoMonteiro, Maristela G., Thomas F. Babor, David Jernigan y Chris Brookes. "Alcohol marketing regulation: from research to public policy". Addiction 112 (enero de 2017): 3–6. http://dx.doi.org/10.1111/add.13660.
Texto completoMorgan, Fred W. y Jeffrey J. Stoltman. "Vicarious franchisor liability: marketing and public policy implications". Journal of Business & Industrial Marketing 12, n.º 5 (octubre de 1997): 297–314. http://dx.doi.org/10.1108/08858629710183266.
Texto completoAshford, Douglas E. y Francis G. Castles. "History and Public Policy vs. History of Public Policy". Public Administration Review 51, n.º 4 (julio de 1991): 358. http://dx.doi.org/10.2307/976751.
Texto completoRistino, Robert J. "Public relations marketing: Applying public relations techniques to the marketing mix". Health Care Management Review 14, n.º 2 (1989): 79–85. http://dx.doi.org/10.1097/00004010-198901420-00010.
Texto completoCarlson, Les y Robert Harrison. "Family Public Policy in the United States". Journal of Macromarketing 30, n.º 4 (16 de agosto de 2010): 320–30. http://dx.doi.org/10.1177/0276146710378169.
Texto completoSprott, David E. y Anthony D. Miyazaki. "Two Decades of Contributions to Marketing and Public Policy: An Analysis of Research Published in Journal of Public Policy & Marketing". Journal of Public Policy & Marketing 21, n.º 1 (abril de 2002): 105–25. http://dx.doi.org/10.1509/jppm.21.1.105.17606.
Texto completoLow, Brian, Yiming Tang y Milind Medhekar. "Green power electricity, public policy and disjointed incrementalism". Journal of Business Research 65, n.º 6 (junio de 2012): 802–6. http://dx.doi.org/10.1016/j.jbusres.2010.12.019.
Texto completoNason, Roger W. "The Social Consequences of Marketing: Macromarketing and Public Policy". Journal of Public Policy & Marketing 8, n.º 1 (enero de 1989): 242–51. http://dx.doi.org/10.1177/074391568900800116.
Texto completoHollander, Stanley C., William W. Keep y Roger Dickinson. "Marketing Public Policy and the Evolving Role of Marketing Academics: A Historical Perspective". Journal of Public Policy & Marketing 18, n.º 2 (septiembre de 1999): 265–69. http://dx.doi.org/10.1177/074391569901800212.
Texto completoHill, Ronald Paul y Kelly D. Martin. "Broadening the Paradigm of Marketing as Exchange: A Public Policy and Marketing Perspective". Journal of Public Policy & Marketing 33, n.º 1 (abril de 2014): 17–33. http://dx.doi.org/10.1509/jppm.13.023.
Texto completoBloom, Paul N. "Field of Marketing and Public Policy: Introduction and Overview". Journal of Public Policy & Marketing 16, n.º 1 (marzo de 1997): 126–28. http://dx.doi.org/10.1177/074391569701600111.
Texto completoMurphy, Patrick E. "The Early Years ofJournal of Public Policy & Marketing". Journal of Public Policy & Marketing 30, n.º 1 (abril de 2011): 64–67. http://dx.doi.org/10.1509/jppm.30.1.64.
Texto completoSnavely, Keith. "Marketing in the Government Sector: A Public Policy Model". American Review of Public Administration 21, n.º 4 (diciembre de 1991): 311–26. http://dx.doi.org/10.1177/027507409102100403.
Texto completoLaverie, Debra A. y Patrick E. Murphy. "The Marketing and Public Policy Literature: A Look at the past Ten Years". Journal of Public Policy & Marketing 12, n.º 2 (septiembre de 1993): 258–67. http://dx.doi.org/10.1177/074391569101200211.
Texto completoMishra, Satyam y Bikramjit Rishi. "Social marketing applications in public policy programs: key learnings and applications". Social Responsibility Journal 17, n.º 6 (16 de junio de 2021): 741–55. http://dx.doi.org/10.1108/srj-03-2020-0087.
Texto completoLuty, Jason. "Alcohol policy and public health". BJPsych Advances 22, n.º 6 (noviembre de 2016): 402–11. http://dx.doi.org/10.1192/apt.bp.115.015081.
Texto completoBucklin, Louis P. "Modeling the international gray market for public policy decisions". International Journal of Research in Marketing 10, n.º 4 (diciembre de 1993): 387–405. http://dx.doi.org/10.1016/0167-8116(93)90021-p.
Texto completoBirkhead, Guthrie S. y Thomas J. Anton. "Federalism and Public Policy". Public Administration Review 50, n.º 1 (enero de 1990): 110. http://dx.doi.org/10.2307/977302.
Texto completoSpicer, Michael W. y Steven Kelman. "Self Interest, Public Spirit, and Public Policy". Public Administration Review 48, n.º 4 (julio de 1988): 824. http://dx.doi.org/10.2307/975611.
Texto completoOzanne, Julie L., Canan Corus y Bige Saatcioglu. "The Philosophy and Methods of Deliberative Democracy: Implications for Public Policy and Marketing". Journal of Public Policy & Marketing 28, n.º 1 (abril de 2009): 29–40. http://dx.doi.org/10.1509/jppm.28.1.29.
Texto completoYula, Yuriy, Olexandr Pushko y Maksym Palienko. "Recommendations for improving the hospital’s marketing policy". Health Economics and Management Review 1, n.º 2 (2020): 91–99. http://dx.doi.org/10.21272/hem.2020.2-10.
Texto completoCotterill, Ronald W. "The Evolution of Quantitative Food Marketing Policy: A Public Perspective". Agricultural and Resource Economics Review 41, n.º 1 (abril de 2012): 1–11. http://dx.doi.org/10.1017/s1068280500004147.
Texto completoKees, Jeremy, Paula Fitzgerald, Joshua D. Dorsey y Ronald Paul Hill. "Evidence-Based Cannabis Policy: A Framework to Guide Marketing and Public Policy Research". Journal of Public Policy & Marketing 39, n.º 1 (5 de agosto de 2019): 76–92. http://dx.doi.org/10.1177/0743915619848422.
Texto completoVerhaegen, Lydwine. "Public mental health marketing, developing a consumer attitude". Health Policy 26, n.º 1 (noviembre de 1993): 77–78. http://dx.doi.org/10.1016/0168-8510(93)90079-5.
Texto completoBergan, Daniel y Genevieve Risner. "The Power of Citizen-Group Public-Policy Advertising". Journal of Advertising Research 52, n.º 4 (diciembre de 2012): 405–20. http://dx.doi.org/10.2501/jar-52-4-405-420.
Texto completoWilkie, William L., Debra M. Desrochers y Gregory T. Gundlach. "Marketing Research and Public Policy: The Case of Slotting Fees". Journal of Public Policy & Marketing 21, n.º 2 (septiembre de 2002): 275–88. http://dx.doi.org/10.1509/jppm.21.2.275.17591.
Texto completoSeiders, Kathleen y Ross D. Petty. "Taming the Obesity Beast: Children, Marketing, and Public Policy Considerations". Journal of Public Policy & Marketing 26, n.º 2 (septiembre de 2007): 236–42. http://dx.doi.org/10.1509/jppm.26.2.236.
Texto completoFuller, Donald A., Jeff Allen y Mark Glaser. "Materials Recycling and Reverse Channel Networks: The Public Policy Challenge". Journal of Macromarketing 16, n.º 1 (junio de 1996): 52–72. http://dx.doi.org/10.1177/027614679601600104.
Texto completoDixit, Ashutosh, Karin Braunsberger, George M. Zinkhan y Yue Pan. "Information technology–enhanced pricing strategies: managerial and public policy implications". Journal of Business Research 58, n.º 9 (septiembre de 2005): 1169–77. http://dx.doi.org/10.1016/j.jbusres.2004.04.003.
Texto completoCarman, James M. y Robert G. Harris. "Public Regulation of Marketing Activity, Part III: A Typology of Regulatory Failures and Implications for Marketing and Public Policy". Journal of Macromarketing 6, n.º 1 (junio de 1986): 51–64. http://dx.doi.org/10.1177/027614678600600108.
Texto completoHartley, Joseph R. "The American way of public policy". Business Horizons 31, n.º 3 (mayo de 1988): 2–7. http://dx.doi.org/10.1016/0007-6813(88)90001-8.
Texto completoPeñaloza, Lisa. "Immigrant Consumers: Marketing and Public Policy Considerations in the Global Economy". Journal of Public Policy & Marketing 14, n.º 1 (marzo de 1995): 83–94. http://dx.doi.org/10.1177/074391569501400108.
Texto completoMandal, Pratap Chandra. "Public Policy Issues in Direct and Digital Marketing – Concerns and Initiatives". International Journal of Public Administration in the Digital Age 6, n.º 4 (octubre de 2019): 54–71. http://dx.doi.org/10.4018/ijpada.2019100105.
Texto completoTummers, Lars. "Public Policy and Behavior Change". Public Administration Review 79, n.º 6 (octubre de 2019): 925–30. http://dx.doi.org/10.1111/puar.13109.
Texto completodeLeon, Peter. "Social Construction for Public Policy". Public Administration Review 65, n.º 5 (septiembre de 2005): 635–37. http://dx.doi.org/10.1111/j.1540-6210.2005.00491.x.
Texto completoChampney, Leonard. "Public Goods and Policy Types". Public Administration Review 48, n.º 6 (noviembre de 1988): 988. http://dx.doi.org/10.2307/976995.
Texto completoMorgan, Fred W. y Jeffrey J. Stoltman. "The Effects of Punitive Damages Litigation on Marketing and Public Policy". Journal of Macromarketing 12, n.º 1 (junio de 1992): 30–44. http://dx.doi.org/10.1177/027614679201200104.
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