Literatura académica sobre el tema "Language and languages in advertising"
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Artículos de revistas sobre el tema "Language and languages in advertising"
Alcántara-Pilar, Juan Miguel, Iván Manuel Sánchez-Duarte, María Bermúdez-Martínez y María Eugenia Rodríguez-López. "Linguistics and marketing: The effect of foreign languages in advertising messages". Tourism & Management Studies 20, n.º 1 (31 de enero de 2024): 79–89. http://dx.doi.org/10.18089/tms.20240106.
Texto completoAnikina, Tatiana Vyacheslavovna. "Phonostylistic peculiarities of English-language and Russian-language online advertising". Филология: научные исследования, n.º 1 (enero de 2021): 41–56. http://dx.doi.org/10.7256/2454-0749.2021.1.34885.
Texto completoAl Farisi, M. Firas y Godefridus Bali Geroda. "Improving Speaking Skills in English through Advertising Language". Borneo Educational Journal (Borju) 2, n.º 2 (29 de agosto de 2020): 55–59. http://dx.doi.org/10.24903/bej.v2i2.626.
Texto completoBeishenalieva, A. y A. Bekbalaev. "The Influence of Language Peculiarities on the Structure of Word-formation Models". Bulletin of Science and Practice, n.º 9 (15 de septiembre de 2023): 270–76. http://dx.doi.org/10.33619/2414-2948/94/29.
Texto completoZiryanova, Irina y Ekaterina Sanina. "Suggestive Potential of Syntactic Features of Environmental Advertising Texts (Based on the Russian and English Languages)". Bulletin of Baikal State University 33, n.º 4 (22 de diciembre de 2023): 772–81. http://dx.doi.org/10.17150/2500-2759.2023.33(4).772-781.
Texto completoPiller, Ingrid. "10. ADVERTISING AS A SITE OF LANGUAGE CONTACT". Annual Review of Applied Linguistics 23 (marzo de 2003): 170–83. http://dx.doi.org/10.1017/s0267190503000254.
Texto completoKelly-Holmes, Helen. "Bier, parfum, kaas: language fetish in European advertising". European Journal of Cultural Studies 3, n.º 1 (1 de enero de 2000): 67–82. http://dx.doi.org/10.1177/a010863.
Texto completoXiaotao, Li y Svetlana A. Koloda. "Specifics of using foreign language loanwords in chinese and russian advertising". Verhnevolzhski Philological Bulletin 1, n.º 24 (2021): 128–36. http://dx.doi.org/10.20323/2499-9679-2021-1-24-128-136.
Texto completoSabaliauskienė, Rima, Gintarė Gelūnaitė-Malinauskienė y Jūratė Andriuškevičienė. "Advertising As A Reflection of Culture in Foreign Language Teaching". Sustainable Multilingualism 14, n.º 1 (1 de mayo de 2019): 160–95. http://dx.doi.org/10.2478/sm-2019-0008.
Texto completoVoyakina, E. Yu. "ADVERTISING DISCOURSE IN THE CONTEXT OF FOREIGN LANGUAGE TEACHING". Voprosy sovremennoj nauki i praktiki. Universitet imeni V.I. Vernadskogo, n.º 3(81) (2021): 103–11. http://dx.doi.org/10.17277/voprosy.2021.03.pp.103-111.
Texto completoTesis sobre el tema "Language and languages in advertising"
Rava, V. M. "Language manipulation in advertising". Thesis, Sumy State University, 2018. http://essuir.sumdu.edu.ua/handle/123456789/67114.
Texto completoTanaka, Keiko. "The language of advertising : a pragmatic approach". Thesis, SOAS, University of London, 1989. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.434276.
Texto completoHan, Yuan. "The language of newspaper advertising in Chinese". The Ohio State University, 1991. http://rave.ohiolink.edu/etdc/view?acc_num=osu1298473302.
Texto completoPugsley, Maristela. "Figurative language and its use in press advertising". reponame:Repositório Institucional da UFPR, 2010. http://hdl.handle.net/1884/24389.
Texto completoKeating, Lauren. "The effect of scientific language on advertising persuasiveness /". Adelaide, 2000. http://web4.library.adelaide.edu.au/theses/09AR.PS/09ar.psk25.pdf.
Texto completoEliasson, Caroline. "Language and gender as reflected in the advertisements of wedding magazines". Thesis, University of Kalmar, School of Human Sciences, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hik:diva-696.
Texto completoThe aim of this paper was to investigate what linguistic markers indicate that wedding magazines are written for women. The advertisements were divided into groups according to the target of the product advertized: targeted at women, at men and at both men and women. It was determined that the majority of the advertisements were aimed at women.
All the advertisements were checked for certain linguistic features: adverbs, evaluative and non- evaluative adjectives, gender marked words and titles. Since the material comprised very few advertisements targeted at men, the focus is on advertisements for women and advertisements targeted at both men and women.
The results of the study show that the language in the magazines confirms that they are aimed at women. Therefore, this paper can come to the conclusion that wedding magazines are for women, both in terms of language, which this paper investigated, pictures and the products advertised.
Pokhylko, G. "The use of figures of rhetoric in advertising language". Thesis, Sumy State University, 2015. http://essuir.sumdu.edu.ua/handle/123456789/40006.
Texto completoRath, Foley Anna. "The language of non-commercial advertising: A pragmatic approach". Thesis, Högskolan i Halmstad, Akademin för lärande, humaniora och samhälle, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-42269.
Texto completoNerwiński, Wojciech. "Słownictwo z dziedziny mediów, reklamy i public relations jako przykład języka zawodowego". Thesis, Stockholm University, Department of Slavic Languages, 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-6892.
Texto completoIn my thesis “Vocabulary from media, advertising and public relations as an example of professional language”. I have analysed vocabulary which concerns media, advertising and public relations in Poland. These three questions are very young in Poland’s language and home market.
First of all I show in my thesis the research and development of the professional language in Poland. Afterwards I study the word's lexical in my work, as a criterion taken to the Polish language. English words that have been taken are researched , because this vocabulary is very young in the Polish commercial market. I have studied the taken words for meaning, how these words function and factors within and outside this process within Polish language. Also in my thesis are new polish words.
I have three main findings in my analysis:
1. vocabulary in media, advertising and public relations as a professional language in Poland (as pol. “profesjolekt”),
2. the vocabulary taken only from the English language,
3. Polish words which can sometimes be used instead of English words.
In my thesis I analysis a new Polish vocabulary, which are used in media, advertising and public relations. This vocabulary are neologisms .
Mahdiraji, Mohammad Amuzadeh. "The language of press advertising : the case of Persian advertising in pre- and post-revolutionary Iran and abroad /". Title page, contents and abstract only, 1997. http://web4.library.adelaide.edu.au/theses/09PH/09phm2139.pdf.
Texto completoLibros sobre el tema "Language and languages in advertising"
Granville, Stella. Language, advertising, & power. Johannesburg: Hodder & Stoughton in association with Witwatersrand University Press, 1993.
Buscar texto completoGuy, Cook, ed. The language of advertising. London: Routledge, 2008.
Buscar texto completoKim, Schrøder, ed. The language of advertising. Oxford [Oxfordshire]: B. Blackwell, 1985.
Buscar texto completoLema, Manuel Mourelle de. El lenguaje publicitario: Aproximación a su estudio. Madrid: GRUGALMA, 1994.
Buscar texto completoHornikx, Jos y Frank van Meurs. Foreign Languages in Advertising. Cham: Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-31691-4.
Texto completoRingrow, Helen. The Language of Cosmetics Advertising. London: Palgrave Macmillan UK, 2016. http://dx.doi.org/10.1057/978-1-137-55798-8.
Texto completoFatihi, A. R. The Language of advertising and T.V. commercials. New Delhi: Bahri Publications, 1991.
Buscar texto completoŠpago-Ćumurija, Edina. Jezik reklame u globalnom društvu. Mostar: Univerzitet "Džemal Bijedić", 2021.
Buscar texto completoMarquardt, Jennifer. Life system magazine: Language. [Ontario]: s.n., 2003.
Buscar texto completoDelgado, Juan Benavides. Lenguaje publicitario: Hacia un estudio del lenguaje en los medios. Madrid: Editorial Síntesis, 1997.
Buscar texto completoCapítulos de libros sobre el tema "Language and languages in advertising"
Hornikx, Jos y Frank van Meurs. "Ethnic Language". En Foreign Languages in Advertising, 123–59. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-31691-4_5.
Texto completoHornikx, Jos y Frank van Meurs. "Foreign Language Display". En Foreign Languages in Advertising, 57–94. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-31691-4_3.
Texto completoHornikx, Jos y Frank van Meurs. "English as a Global Language". En Foreign Languages in Advertising, 95–121. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-31691-4_4.
Texto completoSimpson, Paul, Andrea Mayr y Simon Statham. "Language and Advertising". En Language and Power, 35–38. Second edition. | Milton Park, Abingdon, Oxon; New York,: Routledge, 2018. http://dx.doi.org/10.4324/9780429468896-8.
Texto completoThorne, Sara. "The language of advertising". En Mastering Advanced English Language, 257–82. London: Macmillan Education UK, 1997. http://dx.doi.org/10.1007/978-1-349-13645-2_12.
Texto completoRingrow, Helen. "Language, Gender, and Advertising". En The Language of Cosmetics Advertising, 13–29. London: Palgrave Macmillan UK, 2016. http://dx.doi.org/10.1057/978-1-137-55798-8_2.
Texto completoMoran, Kristin C. "Spanish-Language Advertising Trends". En Communicative Spaces in Bilingual Contexts, 159–72. New York: Routledge, 2022. http://dx.doi.org/10.4324/9781003227304-11.
Texto completoKelly-Holmes, Helen. "Foreign Languages in Advertising Discourse". En Advertising as Multilingual Communication, 27–66. London: Palgrave Macmillan UK, 2005. http://dx.doi.org/10.1057/9780230503014_2.
Texto completoCollins, Luke C. y Veronika Koller. "Advertising in the time of coronavirus". En Viral Language, 153–80. London: Routledge, 2023. http://dx.doi.org/10.4324/9781003163459-7.
Texto completoHornikx, Jos y Frank van Meurs. "Introduction". En Foreign Languages in Advertising, 3–24. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-31691-4_1.
Texto completoActas de conferencias sobre el tema "Language and languages in advertising"
Jayalakshmi, D. S., V. T. Varun, Subrahmanya S. Bhat y K. R. Karthik Kamath. "Contextual advertising for regional language blogs". En 2017 International Conference on Advances in Computing, Communications and Informatics (ICACCI). IEEE, 2017. http://dx.doi.org/10.1109/icacci.2017.8125918.
Texto completoZhou, Wei. "Stylistic Analysis of English Advertising Language". En Proceedings of the International Conference on Contemporary Education, Social Sciences and Ecological Studies (CESSES 2018). Paris, France: Atlantis Press, 2018. http://dx.doi.org/10.2991/cesses-18.2018.89.
Texto completoAsfar, Dedy, Syarifah Lubna, Khairul Fuad, Binar Febrianti, Yusup Irawan, Irmayani Irmayani, Ratih Rahayu, Sutarsih Sutarsih, Mukhamdanah Mukhamdanah y Prima Duantika. "Bank Kalbar Advertising Language Appraisal System". En Proceedings of the 2nd International Conference of Multidisciplinary Studies, ICMS 2023, 12 July 2023, Semarang, Indonesia. EAI, 2023. http://dx.doi.org/10.4108/eai.12-7-2023.2340937.
Texto completoZhang, Chunli. "Multimodal Discourse Analysis of Advertising Language". En 4th International Conference on Education, Language, Art and Intercultural Communication (ICELAIC 2017). Paris, France: Atlantis Press, 2017. http://dx.doi.org/10.2991/icelaic-17.2017.37.
Texto completoMusharraf, Xaliqulova y Yugay Yevgeniya. ""IJTIMOIY REKLAMA" TUSHUNCHASI VAUNING MAZMUN-MOHIYATI". En TEACHING FOREIGN LANGUAGES IN THE CONTEXT OF SUSTAINABLE DEVELOPMENT: BEST PRACTICES, PROBLEMS AND OPPORTUNITIES. ISCRC, 2023. http://dx.doi.org/10.37547/geo-47.
Texto completoYang, Jianhong. "Parametricization of Language Economics in Computational Advertising". En ICEIT 2019: 2019 8th International Conference on Educational and Information Technology. New York, NY, USA: ACM, 2019. http://dx.doi.org/10.1145/3318396.3318397.
Texto completoWan, Kaiyan. "Study on the Contextual of Advertising Language". En 2016 International Conference on Economy, Management and Education Technology. Paris, France: Atlantis Press, 2016. http://dx.doi.org/10.2991/icemet-16.2016.343.
Texto completoGlotova, Tatyana Aleksandrovna y Tatiana Yurievna Ryzhikh. "Language norm and advertising: harmony or tragedy?" En International Research-to-practice conference. TSNS Interaktiv Plus, 2017. http://dx.doi.org/10.21661/r-129832.
Texto completoLiPeng y XuJiu. "Research on using sign language in outdoor advertising". En 2011 International Conference on Image Analysis and Signal Processing (IASP). IEEE, 2011. http://dx.doi.org/10.1109/iasp.2011.6109138.
Texto completoChen, Yisong. "Research on Advertising Visual Design in Style Language". En 3rd IEEE International Conference on Knowledge Innovation and Invention 2020 (IEEE ICKII 2020). WORLD SCIENTIFIC, 2021. http://dx.doi.org/10.1142/9789811238727_0059.
Texto completoInformes sobre el tema "Language and languages in advertising"
Kircher, Ruth y Mirjam Vellinga. ECMI Minorities Blog. From Acquisition to Activation: How Language Planning Can Promote New Speakers’ Minority Language Us. European Centre for Minority Issues, octubre de 2023. http://dx.doi.org/10.53779/cmlh2988.
Texto completoBekmyrzaev, Nurbek. Language Policies of the Central Asian States. Editado por Nargiza Muratalieva. The Representative Office of the Institute for War and Peace Reporting in Central Asia, noviembre de 2020. http://dx.doi.org/10.46950/202004.
Texto completoHoinkes, Ulrich. Indexicality and Enregisterment as Theoretical Approaches to the Sociolinguistic Analysis of Romance Languages. Universitatsbibliothek Kiel, noviembre de 2019. http://dx.doi.org/10.21941/hoinkesindexenregromlang.
Texto completoArnold, H. G., W. B. Dress y R. S. Loffman. An investigation of very high level languages and their implementation on a Forth language microprocessor. Office of Scientific and Technical Information (OSTI), noviembre de 1987. http://dx.doi.org/10.2172/5606643.
Texto completoTarasenko, Rostyslav O., Svitlana M. Amelina, Yuliya M. Kazhan y Olga V. Bondarenko. The use of AR elements in the study of foreign languages at the university. CEUR Workshop Proceedings, noviembre de 2020. http://dx.doi.org/10.31812/123456789/4421.
Texto completoTarasenko, Rostyslav O., Svitlana M. Amelina, Yuliya M. Kazhan y Olga V. Bondarenko. The use of AR elements in the study of foreign languages at the university. CEUR Workshop Proceedings, noviembre de 2020. http://dx.doi.org/10.31812/123456789/4421.
Texto completoBaader, Franz y Alexander Okhotin. On Language Equations with One-sided Concatenation. Aachen University of Technology, 2006. http://dx.doi.org/10.25368/2022.154.
Texto completoThomas, Strobel. A contrastive approach to grammatical doubts in some contemporary Germanic languages (German, Dutch, Swedish). Goethe-Universität Frankfurt a.M., marzo de 2023. http://dx.doi.org/10.21248/gups.72278.
Texto completoEdTech Hub, EdTech Hub. Minoritised languages, education, and technology: Current practices and future directions in low- and middle-income countries. EdTech Hub, octubre de 2022. http://dx.doi.org/10.53832/edtechhub.0127.
Texto completoСемеріков, Сергій Олексійович, Світлана Миколаївна Амеліна y Ростислав Олександрович Тарасенко. Enhancing foreign language learning with cloud-based mind mapping techniques. Криворізький державний педагогічний університет, noviembre de 2023. http://dx.doi.org/10.31812/123456789/8484.
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