Literatura académica sobre el tema "INDIAN FMCGs INDUSTRY"
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Artículos de revistas sobre el tema "INDIAN FMCGs INDUSTRY"
Kannaiah, Desti y A. Jayakumar. "Impact of Corporate Social Responsibility (CSR) Practices on Consumer Behavior (with Reference to FMCGs in Tamil Nadu)". International Journal of Business and Management 13, n.º 3 (25 de febrero de 2018): 28. http://dx.doi.org/10.5539/ijbm.v13n3p28.
Texto completoKumar, Brajesh y Mintu Gogoi. "Fast Moving Consumer Goods Industry in Rural Market of India: A Case of Mutual Reinvigoration". Ushus - Journal of Business Management 12, n.º 4 (9 de septiembre de 2013): 51–65. http://dx.doi.org/10.12725/ujbm.25.3.
Texto completoDr.L. Satheeskumar. "Buying Behaviour of Two-Wheeler (Automobiles Industry)". Restaurant Business 118, n.º 11 (20 de noviembre de 2019): 542–51. http://dx.doi.org/10.26643/rb.v118i11.11253.
Texto completoMaria Pon Reka, D. y V. E. Santhi. "A Study on Rural Marketing Management of Indian FMCG Product". Shanlax International Journal of Management 7, n.º 4 (1 de abril de 2020): 69–79. http://dx.doi.org/10.34293/management.v7i4.2149.
Texto completoSusilo, Daniel, Carlo Magno T. Mendoza y Mohammad Ali Khan. "Sustainability in Industry: The Lack of Implementation Running in the FMCG Industry". Jurnal Ekonomi dan Bisnis Digital 2, n.º 2 (21 de abril de 2023): 461–76. http://dx.doi.org/10.55927/ministal.v2i2.3850.
Texto completoA.K, Fazeen Rasheed. "A Study of Consumer Buying Behaviour of FMCG Products in Calicut City (With Special Reference of Tooth Paste)". International Journal of Scientific Research and Management (IJSRM) 5, n.º 7 (19 de julio de 2017): 6455–60. http://dx.doi.org/10.18535/ijsrm/v5i7.80.
Texto completoDwivedi, Neeraj y P. John Ben. "Jyothy Stoops to Conquer: The Henkel India Acquisition". Asian Case Research Journal 18, n.º 02 (diciembre de 2014): 251–76. http://dx.doi.org/10.1142/s0218927514500102.
Texto completoKhare, Arpita y Anshuman Khare. "Harnessing Supply Chain Efficiency Through Information Linkages". International Journal of Information Systems and Supply Chain Management 5, n.º 4 (octubre de 2012): 86–104. http://dx.doi.org/10.4018/jisscm.2012100105.
Texto completoVishwanath, S. R. y Kulbir Singh. "Hindustan Unilever Ltd". Asian Case Research Journal 16, n.º 02 (diciembre de 2012): 269–87. http://dx.doi.org/10.1142/s0218927512500113.
Texto completoMr. Arun Gautam, Dr. Gaurav Lodha, Dr. Rohit Bansal y Dr.) M.L. Vadera. "How fast GST is moving the Indian FMCG sector: Empirical Study". GIS Business 15, n.º 1 (18 de enero de 2020): 339–49. http://dx.doi.org/10.26643/gis.v15i1.18656.
Texto completoTesis sobre el tema "INDIAN FMCGs INDUSTRY"
KUMAR, RAKESH. "STUDY OF SELECT ISSUES OF TOTAL QUALITY MANAGEMENT IN INDIAN FMCGs INDUSTRY". Thesis, DELHI TECHNOLOGICAL UNIVERSITY, 2021. http://dspace.dtu.ac.in:8080/jspui/handle/repository/18912.
Texto completoLin, Tsai-Wei y 林采葳. "Segmentation Analysis of FMCG Industry in Emerging Country-India". Thesis, 2013. http://ndltd.ncl.edu.tw/handle/86492006017772696713.
Texto completo國立交通大學
經營管理研究所
101
The difference in product purchasing behavior exactly implies consumer patterns between segmentations. For a long time, the measurement of consumer preference and behavior analysis have been limited to qualitative questionnaire survey, from which we can only get the information of subject recognition but not actual purchase behavior of customers. Therefore, this paper analyzes the behavior recorded in CRISA customer database in order to capture the extent of consumers’ behavior pattern. Furthermore, in this study we investigate characteristics of FMCG market segmentation and product strategies in emerging country-India. By using factor analysis, cluster analysis and ANOVA, we measure the customers’ heterogeneity in consumer purchasing behavior and segment the customers into four clusters. In this study, we demonstrate and figure out that the main purchasing behaviors in India consists of the following factors: basic beauty care, deal loyalty, premium skin care and low price-oriented and these factors above separate the consumers into three groups inclusive of value-added group, mass consumption group and promotion-driven group. With the growing consumption power of FMCG in India, marketing strategies in India market become more and more vital. Rivalry in FMCG in India raises the importance of communication between consumers and products. However, a good customer relationship management with right segmentation can enhance brand power.
Kumar, Dinesh. "The issues with transnational fast moving consumer goods supply chains originating India and South Africa". Thesis, 2013. http://hdl.handle.net/10539/12763.
Texto completoLibros sobre el tema "INDIAN FMCGs INDUSTRY"
Praveen, Roopa, Dilip Aher y Nilesh Anute. Indian Business Case Studies Volume V. Oxford University PressOxford, 2022. http://dx.doi.org/10.1093/oso/9780192869418.001.0001.
Texto completoCapítulos de libros sobre el tema "INDIAN FMCGs INDUSTRY"
Padma, R. y Pawan Sharma. "A Case Study on Pitfalls in Branding of Boroline". En Brand Culture and Identity, 983–94. IGI Global, 2019. http://dx.doi.org/10.4018/978-1-5225-7116-2.ch053.
Texto completoPadma, R. y Pawan Sharma. "A Case Study on Pitfalls in Branding of Boroline". En Cases on Branding Strategies and Product Development, 239–53. IGI Global, 2015. http://dx.doi.org/10.4018/978-1-4666-7393-9.ch010.
Texto completoMathur, SB, Sudhakar Bokephode y DD Balsaraf. "‘The Patanjali’ Effect". En Indian Business Case Studies Volume VI, 177—C20.P29. Oxford University PressOxford, 2022. http://dx.doi.org/10.1093/oso/9780192869425.003.0020.
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