Artículos de revistas sobre el tema "IMPACT OF SALES PROMOTION"
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Meo, Adeel, Muhammad Daniyal Abbas, Muhammad Nadeem Sajjad, Muhammad Rizwan, Sayed shahbaz hussain Bukhari y Muhammad Saad Hameed. "The Impact of Promotional Tools on Sales Promotion". Journal of Public Administration and Governance 4, n.º 2 (2 de julio de 2014): 202. http://dx.doi.org/10.5296/jpag.v4i2.5845.
Texto completoMemon, Dr Sharif. "Impact of Sales Promotion on Sales figures of Select International FMCG Brands". Indian Journal of Applied Research 1, n.º 9 (1 de octubre de 2011): 190–93. http://dx.doi.org/10.15373/2249555x/jun2012/68.
Texto completoSinha, Somesh Kumar y Priyanka Verma. "Impact of Sales Promotion’s Benefits on Brand Equity: An Empirical Investigation". Global Business Review 19, n.º 6 (20 de septiembre de 2018): 1663–80. http://dx.doi.org/10.1177/0972150918794977.
Texto completoHuynh, Kim T. "Sales Promotion Effectiveness: The Impact of Culture on Demographic Level". International Business Research 9, n.º 4 (7 de marzo de 2016): 123. http://dx.doi.org/10.5539/ibr.v9n4p123.
Texto completoAkhter, Sameen, Muhammad Rizwan, Shufa Shujaat y Zarmina Durrani. "The impact of retail shoes sales promotional activities on ladies’ purchase intentions". Journal of Public Administration and Governance 4, n.º 2 (2 de julio de 2014): 166. http://dx.doi.org/10.5296/jpag.v4i2.5843.
Texto completoCaciulan, Larisa Ruxandra, Laura Anca Mihart, Denisa Florena Vagner, Miruna Georgiana Vodislav, Larisa Ivascu y Matei Tamasila. ""Evaluating the Impact of Promotional Activity on Marketing"". Scientific Bulletin of the Politehnica University of Timişoara Transactions on Engineering and Management 3, n.º 1 (20 de abril de 2023): 7–13. http://dx.doi.org/10.59168/brkq4924.
Texto completoAdeniran, James A., Thomas K. Egwuonwu y Clara O. K. Egwuonwu. "The Impact of Sales Promotions on Sales Turnover in Airlines Industry in Nigeria". International Journal of Marketing Studies 8, n.º 3 (25 de mayo de 2016): 99. http://dx.doi.org/10.5539/ijms.v8n3p99.
Texto completoSamyuktha, S., T. Sreethulasi, Andrea Evangelin, Dr D. Divya Prabha y Dr V. B. Mathipurani. "The Impact of Personal Selling on Consumer Buying". International Academic Journal of Business Management 9, n.º 1 (29 de abril de 2022): 22–28. http://dx.doi.org/10.9756/iajbm/v9i1/iajbm0903.
Texto completoBhutto, Sanam, Hina Marvi y Raj Kumar. "Excessive Sales Promotions Impact on Clothing Brand Equity". Global Economics Review VII, n.º II (30 de junio de 2022): 171–79. http://dx.doi.org/10.31703/ger.2022(vii-ii).15.
Texto completoAshraf, M. Ghafran, Muhammad Rizwan, Aamir Iqbal y M. Arslan Khan. "The promotional tools and situational factors’ impact on consumer buying behaviour and sales promotion". Journal of Public Administration and Governance 4, n.º 2 (2 de julio de 2014): 179. http://dx.doi.org/10.5296/jpag.v4i2.5844.
Texto completoUmar, M. J. y U. B. Abdulmutallib. "Sales Promotion as a Tool for Improving Customer-Based Brand Equity in Kano Metropolis". Kashere Journal of Education 3, n.º 1 (16 de junio de 2022): 182–86. http://dx.doi.org/10.4314/kje.v3i1.22.
Texto completoDubey, Manish, Siddharth Saini y Srishti Umekar. "STUDY AND ANALYSIS OF CONSUMER BUYING BEHAVIOR IN RETAIL MARKET". International Journal of Engineering Technologies and Management Research 3, n.º 11 (30 de enero de 2020): 1–6. http://dx.doi.org/10.29121/ijetmr.v3.i11.2016.66.
Texto completoMoon, Sangkil, Wagner A. Kamakura y Johannes Ledolter. "Estimating Promotion Response When Competitive Promotions Are Unobservable". Journal of Marketing Research 44, n.º 3 (agosto de 2007): 503–15. http://dx.doi.org/10.1509/jmkr.44.3.503.
Texto completoAsante, Edward, Edward Markwei Martey y Joseph Owusu Kwakye. "Impact of Promotional Tools on Marketing of Library Services: An Exploratory Study of Polytechnics in Ghana". International Journal of Technology and Management Research 2, n.º 1 (12 de marzo de 2020): 16–25. http://dx.doi.org/10.47127/ijtmr.v2i1.47.
Texto completoMir, Imran Anwar. "Two Wing Models of Sales Promotion: Theorization and Examination". Journal of Economics and Behavioral Studies 4, n.º 1 (15 de enero de 2012): 12–25. http://dx.doi.org/10.22610/jebs.v4i1.298.
Texto completoM. Jones, Joseph. "Non-Price Sales Promotion Impact and Moderator Role". Journal of Promotion Management 25, n.º 6 (2 de enero de 2019): 861–89. http://dx.doi.org/10.1080/10496491.2018.1536621.
Texto completoCahya, Agus Dwi, Fadhilla Ajeng Aqdella, Asfarina Zahrotul Jannah y Hesthi Setyawati. "MEMANFAATKAN MARKETPLACE SEBAGAI MEDIA PROMOSI UNTUK MENINGKATKAN PENJUALAN DI TENGAH PANDEMI COVID-19". SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business 4, n.º 3 (1 de julio de 2021): 503–10. http://dx.doi.org/10.37481/sjr.v4i3.329.
Texto completoJee, Teck-Weng. "Impact of Sales Promotion on Customer Intention to Purchase High Involvement Product". International Journal of Service Management and Sustainability 3, n.º 2 (2 de marzo de 2020): 61. http://dx.doi.org/10.24191/ijsms.v3i2.8112.
Texto completoTodorova, Gergana y Georgi Zhelyazkov. "Impact of marketing communication mix on business results of SMEs". SHS Web of Conferences 120 (2021): 02016. http://dx.doi.org/10.1051/shsconf/202112002016.
Texto completoIkbal, Muh, Sahat Saragi y Maura Linda Sitanggang. "The Effect of Sales Distribution Channels and Promotion Policies on Consumer Buying Behavior and Its Impact on Sales Volume". International Journal of Business Review (The Jobs Review) 4, n.º 1 (2 de junio de 2021): 23–32. http://dx.doi.org/10.17509/tjr.v4i1.36172.
Texto completoBondarenko, Valerii y Bogdana Vyshnivska. "PROMOTIONAL MARKETING AS A METHOD OF INCREASING SALES". Three Seas Economic Journal 4, n.º 2 (30 de junio de 2023): 21–28. http://dx.doi.org/10.30525/2661-5150/2023-2-3.
Texto completoGupta, Sunil. "Impact of Sales Promotions on when, what, and how Much to Buy". Journal of Marketing Research 25, n.º 4 (noviembre de 1988): 342–55. http://dx.doi.org/10.1177/002224378802500402.
Texto completoPhan, Kiet Tuan y Tu Anh Phan. "CONSUMERS’ ATTITUDES TOWARD PROMOTION IN SHAPING VINAMILK BRAND EQUITY IN CAN THO CITY". Scientific Journal of Tra Vinh University 1, n.º 26 (18 de junio de 2019): 8–15. http://dx.doi.org/10.35382/18594816.1.26.2017.99.
Texto completoEkahe-Joseph Abua, Ntamu. "EFFECTS OF MARKETING PROMOTION ON FARM PRODUCE IN CROSS RIVER STATE". International Journal of Advanced Research 10, n.º 11 (30 de noviembre de 2022): 461–77. http://dx.doi.org/10.21474/ijar01/15690.
Texto completoIbrar, Muhammad. "The Impact of Sales Promotion and Product Branding on Company Performance (“STATE LIFE” Insurance Industry of Pakistan)". International Letters of Social and Humanistic Sciences 50 (marzo de 2015): 129–36. http://dx.doi.org/10.18052/www.scipress.com/ilshs.50.129.
Texto completoBENCHEKROUN, HASSAN. "A UNIFYING DIFFERENTIAL GAME OF ADVERTISING AND PROMOTIONS". International Game Theory Review 09, n.º 02 (junio de 2007): 183–97. http://dx.doi.org/10.1142/s0219198907001357.
Texto completoMeitiana, Meitiana y Abimanyu Tuwuh Sembhodo. "Do e-services and promotion affect customer loyalty?" Jurnal Inovasi Ekonomi 7, n.º 01 (26 de enero de 2022): 13–24. http://dx.doi.org/10.22219/jiko.v7i01.19920.
Texto completoŠtreimikienė, Dalia, Asta Mikalauskienė, Urtė Sturienė y Grigorios L. Kyriakopoulos. "The Impact of Social Media on Sales Promotion in Entertainment Companies". E+M Ekonomie a Management 24, n.º 2 (junio de 2021): 189–206. http://dx.doi.org/10.15240/tul/001/2021-2-012.
Texto completoBipasha, Sabikun Nahar. "Promotional Tools Influencing Service Consumption of Platform Businesses: A Study on Dhaka City". European Journal of Business and Management Research 7, n.º 6 (24 de noviembre de 2022): 161–69. http://dx.doi.org/10.24018/ejbmr.2022.7.6.1718.
Texto completoPagán, Joséa, Sukhjit Sethi y Gökçe A. Soydemir. "The impact of promotion/advertising expenditures on citrus sales". Applied Economics Letters 8, n.º 10 (octubre de 2001): 659–63. http://dx.doi.org/10.1080/13504850010029499.
Texto completoAilawadi, Kusum L., Karen Gedenk, Christian Lutzky y Scott A. Neslin. "Decomposition of the Sales Impact of Promotion-Induced Stockpiling". Journal of Marketing Research 44, n.º 3 (agosto de 2007): 450–67. http://dx.doi.org/10.1509/jmkr.44.3.450.
Texto completoJadhav, Smita, Atul Kumar y Vinaydeep Brar. "Issues impacting Sales Promotion in International Marketing". International Journal of Multidisciplinary: Applied Business and Education Research 3, n.º 6 (20 de junio de 2022): 1159–63. http://dx.doi.org/10.11594/ijmaber.03.06.18.
Texto completoArumsari, Nurul Rizka y Mira Meilia Marka. "Strategy Competitive Advantages through Marketing Performance". KINERJA 22, n.º 2 (6 de noviembre de 2018): 168–85. http://dx.doi.org/10.24002/kinerja.v22i2.1812.
Texto completoRombe, Yusuf. "The Effect of Promotion Mix on PT. Bank Rakyat Indonesia (Persero) Customer Decisions". JURNAL MANAJEMEN BISNIS 8, n.º 1 (15 de diciembre de 2020): 23–32. http://dx.doi.org/10.33096/jmb.v8i1.632.
Texto completoWardani, Indah Yuni, Widi Dewi Ruspitasari y Yunus Handoko. "PENGARUH KUALITAS PRODUK DAN PROMOSI PENJUALAN TERHADAP KEPUTUSAN PEMBELIAN ULANG MELALUI KEPUASAN PELANGGAN PADA 200 CAFE AND FOOD DI KOTA MALANG". Jurnal Ekonomi Manajemen dan Bisnis 3, n.º 2 (29 de diciembre de 2022): 89–100. http://dx.doi.org/10.32815/jubis.v3i2.1524.
Texto completoNazmi, Hendra. "PENGARUH PROMOSI PENJUALAN DAN SALURAN DISTRIBUSI TERHADAP KEPUTUSAN PEMBELIAN FURING PRIMA PADA PT. BIRU INDOKON". JRMB (Jurnal Riset Manajemen & Bisnis) 6, n.º 1 (14 de septiembre de 2021): 89–98. http://dx.doi.org/10.30743/jrmb.v6i1.3967.
Texto completoAli, Ahsan y Khair Muhammad. "Impact of Promotional Tools on Consumer Buying Behavior: A Case of FMCG Industry". Journal of Marketing Strategies 3, n.º 1 (4 de junio de 2021): 44–67. http://dx.doi.org/10.52633/jms.v3i1.34.
Texto completoE. Schultz, Don y Martin P. Block. "Sales promotion influencing consumer brand preferences/purchases". Journal of Consumer Marketing 31, n.º 3 (6 de mayo de 2014): 212–17. http://dx.doi.org/10.1108/jcm-01-2014-0822.
Texto completoLuo, Hanyang, Sijia Cheng, Wanhua Zhou, Wugang Song, Sumin Yu y Xudong Lin. "Research on the Impact of Online Promotions on Consumers’ Impulsive Online Shopping Intentions". Journal of Theoretical and Applied Electronic Commerce Research 16, n.º 6 (14 de septiembre de 2021): 2386–404. http://dx.doi.org/10.3390/jtaer16060131.
Texto completoMauligita, Syahnaz Zun Nur’ain y Nila Armeilia Windasari. "Brand strategies development through sales promotion and endorsement of Small and Medium Enterprises (SME) in West Java Indonesia". Research, Society and Development 10, n.º 8 (8 de julio de 2021): e13410817143. http://dx.doi.org/10.33448/rsd-v10i8.17143.
Texto completoRiska Anastasia Ningrum y Afrima Widanti. "Effect of Shopping Lifestyle and Sales Promotion on Impulse Buying Moderated By Openness To Experience on Shopee". International Journal of Management and Digital Business 2, n.º 1 (8 de mayo de 2023): 14–29. http://dx.doi.org/10.54099/ijmdb.v2i1.554.
Texto completoRenwarin, Joseph M. J. "The Evaluation Of Sales Promotion In Jakarta Retail Business". Jurnal Manajemen 23, n.º 2 (8 de junio de 2019): 191. http://dx.doi.org/10.24912/jm.v23i2.471.
Texto completoAntara, I. Made Risya Surya y Ni Made Rastini. "The Influence of Brand Image, Sales Promotion and Quality of Service on Customer Satisfaction Car Rental Service". European Journal of Business and Management Research 7, n.º 2 (6 de abril de 2022): 223–26. http://dx.doi.org/10.24018/ejbmr.2022.7.2.1273.
Texto completoDastidar, Surajit Ghosh y Prasenjit Chakravarty. "Effect of Encumbrances on Response to Sales Promotions". FIIB Business Review 7, n.º 2 (junio de 2018): 135–45. http://dx.doi.org/10.1177/2319714518787559.
Texto completoYuliana, Siti y Ken Sudarti. "MODEL PENINGKATAN IMPULSE BUYING MELALUI PHYSICAL SURROUNDING, SOCIAL SURROUNDING, DAN SALES PROMOTION". Jurnal Ekonomi dan Bisnis 19, n.º 1 (11 de enero de 2018): 71. http://dx.doi.org/10.30659/ekobis.19.1.71-79.
Texto completoKhan, Zawar. "Impact of Sales Promotion, Advertising and Direct Marketing on Sale of Cosmetic Products". Journal of Marketing Strategies 2, n.º 1 (22 de marzo de 2021): 20–34. http://dx.doi.org/10.52633/jms.v2i1.26.
Texto completoAnthonia, Uloko. "Impact of Promotion on Profitability of an Organisation: A Study of Nigerian Bottling Company PLC". Journal of Advance Research in Business Management and Accounting (ISSN: 2456-3544) 5, n.º 3 (31 de marzo de 2019): 01–20. http://dx.doi.org/10.53555/nnbma.v5i3.2.
Texto completoPatel, Kaushik K. Amrutlal y Tejas Shah. "Analysing emotional impact of sales promotion on fmcg products purchase". JIMS8M: The Journal of Indian Management & Strategy 22, n.º 4 (2017): 48. http://dx.doi.org/10.5958/0973-9343.2017.00031.x.
Texto completoSelly, Selly, Darwin Lie, Efendi Efendi y Nana Triapnita Nainggolan. "PENGARUH IKLAN DAN PROMOSI PENJUALAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA SITUS BELANJA ONLINE LAZADA (STUDI KASUS PADA MAHASISWA SEMESTER VI PROGRAM STUDI SARJANA MANAJEMEN STIE SULTAN AGUNG)". SULTANIST: Jurnal Manajemen dan Keuangan 7, n.º 1 (22 de septiembre de 2019): 46–55. http://dx.doi.org/10.37403/sultanist.v7i1.136.
Texto completoAlimudin, Arasy, Achmad Zakki Falani, Alexander Machicky Mayestino, Agus Sukoco y Elok Damayanti. "The Effect of Promotional Strategies Through Social Media Marketing on Sales Volume of Micro Small and Medium Enterprises Post-Covid-19 Pandemic". IJEBD (International Journal of Entrepreneurship and Business Development) 5, n.º 4 (31 de julio de 2022): 806–16. http://dx.doi.org/10.29138/ijebd.v5i4.1934.
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