Literatura académica sobre el tema "IMPACT OF SALES PROMOTION"
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Artículos de revistas sobre el tema "IMPACT OF SALES PROMOTION"
Meo, Adeel, Muhammad Daniyal Abbas, Muhammad Nadeem Sajjad, Muhammad Rizwan, Sayed shahbaz hussain Bukhari y Muhammad Saad Hameed. "The Impact of Promotional Tools on Sales Promotion". Journal of Public Administration and Governance 4, n.º 2 (2 de julio de 2014): 202. http://dx.doi.org/10.5296/jpag.v4i2.5845.
Texto completoMemon, Dr Sharif. "Impact of Sales Promotion on Sales figures of Select International FMCG Brands". Indian Journal of Applied Research 1, n.º 9 (1 de octubre de 2011): 190–93. http://dx.doi.org/10.15373/2249555x/jun2012/68.
Texto completoSinha, Somesh Kumar y Priyanka Verma. "Impact of Sales Promotion’s Benefits on Brand Equity: An Empirical Investigation". Global Business Review 19, n.º 6 (20 de septiembre de 2018): 1663–80. http://dx.doi.org/10.1177/0972150918794977.
Texto completoHuynh, Kim T. "Sales Promotion Effectiveness: The Impact of Culture on Demographic Level". International Business Research 9, n.º 4 (7 de marzo de 2016): 123. http://dx.doi.org/10.5539/ibr.v9n4p123.
Texto completoAkhter, Sameen, Muhammad Rizwan, Shufa Shujaat y Zarmina Durrani. "The impact of retail shoes sales promotional activities on ladies’ purchase intentions". Journal of Public Administration and Governance 4, n.º 2 (2 de julio de 2014): 166. http://dx.doi.org/10.5296/jpag.v4i2.5843.
Texto completoCaciulan, Larisa Ruxandra, Laura Anca Mihart, Denisa Florena Vagner, Miruna Georgiana Vodislav, Larisa Ivascu y Matei Tamasila. ""Evaluating the Impact of Promotional Activity on Marketing"". Scientific Bulletin of the Politehnica University of Timişoara Transactions on Engineering and Management 3, n.º 1 (20 de abril de 2023): 7–13. http://dx.doi.org/10.59168/brkq4924.
Texto completoAdeniran, James A., Thomas K. Egwuonwu y Clara O. K. Egwuonwu. "The Impact of Sales Promotions on Sales Turnover in Airlines Industry in Nigeria". International Journal of Marketing Studies 8, n.º 3 (25 de mayo de 2016): 99. http://dx.doi.org/10.5539/ijms.v8n3p99.
Texto completoSamyuktha, S., T. Sreethulasi, Andrea Evangelin, Dr D. Divya Prabha y Dr V. B. Mathipurani. "The Impact of Personal Selling on Consumer Buying". International Academic Journal of Business Management 9, n.º 1 (29 de abril de 2022): 22–28. http://dx.doi.org/10.9756/iajbm/v9i1/iajbm0903.
Texto completoBhutto, Sanam, Hina Marvi y Raj Kumar. "Excessive Sales Promotions Impact on Clothing Brand Equity". Global Economics Review VII, n.º II (30 de junio de 2022): 171–79. http://dx.doi.org/10.31703/ger.2022(vii-ii).15.
Texto completoAshraf, M. Ghafran, Muhammad Rizwan, Aamir Iqbal y M. Arslan Khan. "The promotional tools and situational factors’ impact on consumer buying behaviour and sales promotion". Journal of Public Administration and Governance 4, n.º 2 (2 de julio de 2014): 179. http://dx.doi.org/10.5296/jpag.v4i2.5844.
Texto completoTesis sobre el tema "IMPACT OF SALES PROMOTION"
Persson, Per-Göran. "Modeling the impact of sales promotion on store profits". Doctoral thesis, Handelshögskolan i Stockholm, Centrum för Konsumentmarknadsföring (CCM), 1995. http://urn.kb.se/resolve?urn=urn:nbn:se:hhs:diva-883.
Texto completoDiss. Stockholm : Handelshögskolan, 1995
Persson, Per-Göran. "Modeling the impact of sales promotion on store profits /". Stockholm : Foundation for Distribution Research, Economic Research Institute, Stockholm School of Economics [Fonden för handels- och distributionsforskning, Ekonomiska forskningsinstitutet vid Handelshögsk.], 1995. http://www.hhs.se/efi/summary/396.htm.
Texto completoBOZIC, Maja. "Impact of the retail environment drivers on sales and demand forecasting". Doctoral thesis, Università degli studi di Cassino, 2021. http://hdl.handle.net/11580/84146.
Texto completoSogoni, Vuyo Monwabisi Vula. "The impact of the marketing communications mix on the purchase decisions for pharmaceuticals in South African Public Health Sector". Thesis, Nelson Mandela Metropolitan University, 2014. http://hdl.handle.net/10948/d1021030.
Texto completoWestberg, Kathleen J. y n/a. "The Impact of Cause-Related Marketing on Consumer Attitude to the Brand and Purchase Intention: A Comparison with Sponsorship and Sales Promotion". Griffith University. School of Marketing, 2004. http://www4.gu.edu.au:8080/adt-root/public/adt-QGU20050211.124210.
Texto completoWestberg, Kathleen J. "The Impact of Cause-Related Marketing on Consumer Attitude to the Brand and Purchase Intention: A Comparison with Sponsorship and Sales Promotion". Thesis, Griffith University, 2004. http://hdl.handle.net/10072/366195.
Texto completoThesis (PhD Doctorate)
Doctor of Philosophy (PhD)
School of Marketing
Full Text
Hlela, Sinegugu. "The impact of brand equity on consumer buying behaviour among bottom of the pyramid consumers in South Africa: A case study of Parmalat yoghurt". Master's thesis, Faculty of Commerce, 2019. http://hdl.handle.net/11427/31580.
Texto completoBaughman, Katherine C. "Can A Celebrity Make A Retail Company? The Impact of Video Endorsements on Nike and Under Armour’s Profits and Stock Performances (2010-2017)". Scholarship @ Claremont, 2018. http://scholarship.claremont.edu/scripps_theses/1118.
Texto completoLinnik, Y. N. "Sales promotion rules". Thesis, Вид-во СумДУ, 2005. http://essuir.sumdu.edu.ua/handle/123456789/19899.
Texto completoConte, Carolina <1988>. "Sales promotion effectiveness". Master's Degree Thesis, Università Ca' Foscari Venezia, 2012. http://hdl.handle.net/10579/1581.
Texto completoLibros sobre el tema "IMPACT OF SALES PROMOTION"
Gupta, Sunil. Impact of sales promotions on when, what, and how much to buy. Cambridge, Mass: Marketing Science Institute, 1988.
Buscar texto completoGupta, Sunil. Impact of sales promotions on when, what, and how much to buy. Cambridge, MA (1000 Massachusetts Ave., Cambridge 02138): Marketing Science Institute, 1988.
Buscar texto completoJohn, Moon, ed. Pitch perfect: Feel the impact of a winning sales approach. Chichester, West Sussex: Capstone, 2003.
Buscar texto completoZenor, Michael J. The impact of marketing policy on promotional price elasticities and baseline sales. Cambridge, Mass: Marketing Science Institute, 1998.
Buscar texto completoWolosz, Joe. Hotel and motel sales, marketing, and promotion: Strategies to impact revenue and increase occupancy. San Francisco: Infinite Corridor Pub., 1997.
Buscar texto completoAntonacci, Lori. The impact of business publication advertising on sales and profits: A joint project of the Advertising Research Foundation and the Association of Business Publishers. New York, NY: ARF, 1987.
Buscar texto completoKeel, Joseph J. High impact, low budget marketing: A hands on guide for increasing the sales and profits of your home based business. Fort Worth, Tex. (2556 Greene Ave., Fort Worth 76109): Duet Publications, 1993.
Buscar texto completoZenor, Michael J. The impact of marketing policy on promotional price elasticities and baseline sales. Cambridge, Mass: Marketing Science Institute, 1998.
Buscar texto completoMcAlister, Leigh. The impact of price promotions on a brand's market share, sales pattern and profitability. Cambridge, Mass: Marketing Science Institute, 1986.
Buscar texto completoMcAlister, Leigh. The impact of price promotions on a brand's market share, sales pattern and profitability. Cambridge, Mass: Massachusetts Institute of Technology, Alfred P. Sloan School of Management, 1985.
Buscar texto completoCapítulos de libros sobre el tema "IMPACT OF SALES PROMOTION"
Zeybek, Ömer y Burç Ülengin. "Sales Promotion Effectiveness: The Impact of Category – Brand Level Price Promotions on Sales Performance of a Large Retailer". En Intelligent and Fuzzy Techniques for Emerging Conditions and Digital Transformation, 921–28. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-85626-7_107.
Texto completoRassam, Awsan R., Kamal Tammim, Hussein Mohammed Esmail Abualrejal, Fathey Mohammed, Nabil Hasan Al-kumaim y Yousef Fazea. "The Impact of Sales Promotion on Consumer of GSM in Yemen: MTN-Yemen". En Proceedings of International Conference on Emerging Technologies and Intelligent Systems, 638–45. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-82616-1_52.
Texto completoKhanfar, Iyad, Iyad Dalbah, Zakria Azzam, Ahmad Shajrawi y Weam Tusni. "Impact of Online Consumer Sales Promotion Tools on Customer Satisfaction: Evidence from Jordan". En Artificial Intelligence (AI) and Finance, 945–53. Cham: Springer Nature Switzerland, 2023. http://dx.doi.org/10.1007/978-3-031-39158-3_88.
Texto completoZoellner, Felix y Tobias Schaefers. "The Impact of Price Promotion Types on Sales and Brand Perception of Premium Products". En Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 528. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-10951-0_190.
Texto completoZeybek, Ömer, Tolga Kaya, Burç Ülengin y Işıl Öztürk. "Decomposing the Impact of Sales Promotions on a Large Scale Retailer’s Business Performance". En Intelligent and Fuzzy Techniques in Big Data Analytics and Decision Making, 464–71. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-23756-1_58.
Texto completoBaker, Michael J. "Sales Promotion". En Marketing, 435–56. London: Macmillan Education UK, 1991. http://dx.doi.org/10.1007/978-1-349-21395-5_17.
Texto completoCorke, Alison. "Sales promotion". En Effective Advertising and PR, 74–81. London: Macmillan Education UK, 1985. http://dx.doi.org/10.1007/978-1-349-10559-5_5.
Texto completoBaker, Michael J. "Sales Promotion". En Marketing: An Introductory Text, 416–34. London: Macmillan Education UK, 1996. http://dx.doi.org/10.1007/978-1-349-25139-1_17.
Texto completoGedenk, Karen, Scott A. Neslin y Kusum L. Ailawadi. "Sales Promotion". En Retailing in the 21st Century, 393–407. Berlin, Heidelberg: Springer Berlin Heidelberg, 2009. http://dx.doi.org/10.1007/978-3-540-72003-4_24.
Texto completoMeldrum, Mike y Malcolm McDonald. "Sales Promotion". En Key Marketing Concepts, 193–97. London: Macmillan Education UK, 1995. http://dx.doi.org/10.1007/978-1-349-13877-7_37.
Texto completoActas de conferencias sobre el tema "IMPACT OF SALES PROMOTION"
Zhang, Li-xin y Shou-lian Tang. "An Empirical Study on Impact of Sales Promotion on Brand Loyalty of Service Enterprise". En 2010 International Conference on Management and Service Science (MASS 2010). IEEE, 2010. http://dx.doi.org/10.1109/icmss.2010.5577472.
Texto completoYe, Li, Zhang Haohong y Zhou Fei. "The Impact of Sales Promotion on the C2C Online Purchasing Behavior: An Empirical Study". En 2010 International Conference on E-Business and E-Government (ICEE). IEEE, 2010. http://dx.doi.org/10.1109/icee.2010.571.
Texto completoChemsripong, Sujinda. "IMPACT OF COVID-19 PANDEMIC UPON JEWELRY AND GEMS BUSINESS: MARKETING MIXED PERSPECTIVE". En 12th International Scientific Conference „Business and Management 2022“. Vilnius Gediminas Technical University, 2022. http://dx.doi.org/10.3846/bm.2022.895.
Texto completoRadavičienė, Indrė, Vytautas Dikčius y Veranika Slavuta. "Impact of different price discount frames and levels on customer perception and behavioural intention". En Contemporary Issues in Business, Management and Economics Engineering. Vilnius Gediminas Technical University, 2019. http://dx.doi.org/10.3846/cibmee.2019.002.
Texto completoVan, Nguyen Thi Hong y Bui Nguyen Huong Ly. "The impact of online sales promotion on consumers' online impulsive buying decisions, suggestion for AI recommendation systems". En The International Conference on Research in Management & Technovation. PTI, 2022. http://dx.doi.org/10.15439/2022m8020.
Texto completoGómez-Rios, Mónica-Daniela, Daniel Humberto Caicedo Estacio, Miguel-Angel Quiroz-Martinez y Maikel-Yelandi Leyva-Vazquez. "Augmented Reality and Digital Marketing - Impact on Advertising Campaigns and Promotion". En Human Systems Engineering and Design (IHSED 2021) Future Trends and Applications. AHFE International, 2021. http://dx.doi.org/10.54941/ahfe1001163.
Texto completoCvjetković, Milena, Milovan Cvjetković y Saša Stepanov. "The Role of Integrated Marketing Communications in Building a Brand and Improving Business Performance". En Seventh International Scientific-Business Conference LIMEN Leadership, Innovation, Management and Economics: Integrated Politics of Research. Association of Economists and Managers of the Balkans, Belgrade, Serbia, 2021. http://dx.doi.org/10.31410/limen.s.p.2021.77.
Texto completo"TURNING ARTIFICIAL NEURAL NETWORKS INTO A MARKETING SCIENCE TOOL - Modelling and Forecasting the Impact of Sales Promotions". En 3rd International Conference on Agents and Artificial Intelligence. SciTePress - Science and and Technology Publications, 2011. http://dx.doi.org/10.5220/0003292306980702.
Texto completoMuska, Aina y Gunita Mazure. "Impact of Latvian wood construction cluster on the economic efficiency of its members". En 21st International Scientific Conference "Economic Science for Rural Development 2020". Latvia University of Life Sciences and Technologies. Faculty of Economics and Social Development, 2020. http://dx.doi.org/10.22616/esrd.2020.53.002.
Texto completoPrabowo, Agung, Yenni Sri Utami y Oliver Samuel Simanjuntak. "Revitalization Of Batik Tulis Giriloyo Small Business After The Covid-19 Pandemic Through The Storytelling Approach". En LPPM UPN "VETERAN" Yogyakarta International Conference Series 2020. RSF Press & RESEARCH SYNERGY FOUNDATION, 2020. http://dx.doi.org/10.31098/pss.v1i1.188.
Texto completoInformes sobre el tema "IMPACT OF SALES PROMOTION"
Lee, Yoojung y Hyunjoo Im. BOGO or 50% Off?: The Impact of Sales Promotions and Shopping Channels on Apparel Shopping Behaviors. Ames: Iowa State University, Digital Repository, 2017. http://dx.doi.org/10.31274/itaa_proceedings-180814-1766.
Texto completoAzoulay, Pierre, J. Michael Wahlen y Ezra W. Zuckerman Sivan. Death of the Salesman, But Not the Sales Force: How Interested Promotion Skews Scientific Valuation. Cambridge, MA: National Bureau of Economic Research, mayo de 2018. http://dx.doi.org/10.3386/w24591.
Texto completoIslam Molla, Md Tahmidul y Jung E. Ha-Brookshire. The Impact of Weather on U.S. Apparel Retail Sales. Ames: Iowa State University, Digital Repository, noviembre de 2016. http://dx.doi.org/10.31274/itaa_proceedings-180814-1442.
Texto completoFarrelly, Matthew, Terry Pechacek y Frank Chaloupka. The Impact of Tobacco Control Program Expenditures on Aggregate Cigarette Sales: 1981-1998. Cambridge, MA: National Bureau of Economic Research, diciembre de 2001. http://dx.doi.org/10.3386/w8691.
Texto completoPretari, Alexia y Andrew Anguko. Livelihoods in South Sudan: Impact Evaluation of the South Sudan Peace and Prosperity Promotion project. Oxfam GB, septiembre de 2019. http://dx.doi.org/10.21201/2019.5037.
Texto completoChavis, Larry y Phillip Leslie. Consumer Boycotts: The Impact of the Iraq War on French Wine Sales in the U.S. Cambridge, MA: National Bureau of Economic Research, enero de 2006. http://dx.doi.org/10.3386/w11981.
Texto completoComans, Tracy, Kim-Huong Nguyen, Paul Gardiner, Miia Rahja y Nicole Moretto. Community Based Health Promotion for Older Adults. The Sax Institute, abril de 2019. http://dx.doi.org/10.57022/kftt5133.
Texto completoMehay, Stephen y Elda Pema. The Impact of the Navy's Tuition Assistance Program on the Retention and Promotion of First-term Sailors. Fort Belvoir, VA: Defense Technical Information Center, junio de 2008. http://dx.doi.org/10.21236/ada494361.
Texto completoFishback, Price, William Horrace y Shawn Kantor. The Impact of New Deal Expenditures on Local Economic Activity: An Examination of Retail Sales, 1929-1939. Cambridge, MA: National Bureau of Economic Research, febrero de 2001. http://dx.doi.org/10.3386/w8108.
Texto completoBand, Jonathan. Justice Breyer, Copyright, and Libraries. Association of Research Libraries, mayo de 2022. http://dx.doi.org/10.29242/breyercopyright2022.
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