Tesis sobre el tema "Ho Chi Minh"
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Wyatt, Glenn Craig. "The phenomenology of traffic in Ho Chi Minh city". Thesis, Queensland University of Technology, 2018. https://eprints.qut.edu.au/120284/1/Glenn_Wyatt_Thesis.pdf.
Texto completoNguyễn, Thị Thu Hương. "L'enseignement du français à Ho Chi Minh Ville depuis 1975". Tours, 2006. http://www.theses.fr/2006TOUR2004.
Texto completoThis study, which concentrates on HCMV and its region, is first and foremost a contribution to the evaluation of the reintroduction of french to Vietnam. Since 1992 the work carried out by the Auf, as well as the creation of new university programmes and bilingual classes has profoundly changed the place of french linguage in Vietnam. The adoption of new approaches and teaching methods have likewise changed this situation definitively
Ho, Xuyen y not supplied. "Achieving a Sustainable Water Future for Ho Chi Minh City, Vietnam". RMIT University. Civil, Environmental and Chemical Engineering, 2006. http://adt.lib.rmit.edu.au/adt/public/adt-VIT20070518.124112.
Texto completoHanh, Vu Thi Hong. "Canals and the identities of Saigon-Ho Chi Minh City, Vietnam". Thesis, Oxford Brookes University, 2010. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.520916.
Texto completoNGUYEN, BUI THU-NHI. "Le systeme sanitaire vietnamien : etude de cas : ho chi minh ville". Toulouse 3, 1994. http://www.theses.fr/1994TOU31128.
Texto completoHo, Thi Huong Giang. "Le parc public à Ho Chi Minh ville : pratiques et significations". Thesis, Pau, 2020. http://www.theses.fr/2020PAUU1075.
Texto completoThe process of rapid globalization of metropolises is accompanied by a high demand for public parks. In Ho Chi Minh City, the latter manifests itself not only in public policies but also in the practices of users. These practices developed a large variety of individual meanings in the face of transformations in urban society. In fact, individuals, through their use of public parks, have contributed to the transition and enrichment of this form of public space towards modernity in their daily lives. There is a widespread desire to concern oneself which manifests itself in the diversity of physical practices and also in the change of perception of individuals. This is the result of three types of amenities perceived by users: health, the extension of living space and the quest for well-being through the presence of nature in the parks. Then, due to criteria linked to vulnerable individuals such as the elderly, migrants and isolated women, new forms of urban sociability are emerging thanks to the park helping individuals seeking to rebuild their lives. So, the latter is no longer just a physical form in terms of planning but also an "actor" who contributes to the creation of new forms of social cohesion and to cultural hybridization in the process of urban modernization
Sự phát triển công viên là một trong những điểm trọng yếu được nhắc đến trong quá trình toàn cầu hoá của các siêu đô thị. Tại thành phố Hồ Chí Minh, công viên không chỉ là vấn đề được quan tâm bởi các chính sách công mà còn bởi chính những người dân sử dụng nó. Những họat động tại đây phản ánh những ý nghĩa mang tính cá nhân mà công viên mang lại trong bối cảnh đô thị hoá. Các hoạt động trong công viên thường ngày cũng đóng góp váo sự chuyển đổi sang hình thái đô thị hiện đại của thành phố. Chúng ta dễ dành nhận ra một nhu cầu phổ biến trong việc mong muốn chăm sóc bản thân bằng những hoạt động thể chất và cả sự thay đổi trong nhận thức của từng cá nhân. Diều này được thể hiện qua ba nhóm lợi ích được tiếp nhận bởi những người trực tiếp sử dụng công viên: sức khoẻ, mở rộng không gian sống và dưỡng sinh trong không gian thiên nhiên của côn viên. Bên cạnh đó, các hoạt động ở công viên còn phản ánh sự liên kết giữa các các nhân yếu thế trong xã hội như người lớn tuổi, người nhập cư và phụ nữ. Đây là yếu tố tạo nên những hình thái mới trong quan hệ xã hội đô thị trong đó các cá nhận tìm cách cải thiện cuộc sống của họ thông qua những hoạt động ở công viên. Như vậy, công viên không chỉ là một yếu ố thụ động nằm trong quy hoạch đô thị mà nó còn là một yếu tố tác động vào sự liên kết xã hội và chuyển giao vă hoá trong bối cảnh hiện dại hoá đô thị
Ngo, Anh-Thu Thi. "Emergent Expressions: Creative Politics in Contemporary Ho Chi Minh City, Vietnam". Thesis, Harvard University, 2015. http://nrs.harvard.edu/urn-3:HUL.InstRepos:17467522.
Texto completoAnthropology
Nguyen, Tuan Anh. "GIS-based open space planning for Ho Chi Minh City : a model for sustainable landscape and public open space planning and management for Ho Chi Minh City". Thesis, University of Greenwich, 2009. http://gala.gre.ac.uk/5638/.
Texto completoQuinn-Judge, Sophia. "Nguyen Ai Quoc, the Comintern, and the Vietnamese Communist Movement (1919-1941)". Thesis, SOAS, University of London, 2001. http://eprints.soas.ac.uk/28517/.
Texto completoMogensen, Hanna y Frida Westin. "Breastfeeding among Vietnamese women in Ho Chi Minh City: Attitudes and confidence". Thesis, Uppsala University, Department of Public Health and Caring Sciences, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-105062.
Texto completoBreastfeeding has several advantages for both mother and child. A woman’s attitude to breastfeeding is a good predictor for infant feeding method and her confidence in breastfeeding has an impact on her breastfeeding duration. Aim:The aim of the study was to assess the attitude to and confidence in breastfeeding among Vietnamese women in Ho Chi Minh City. The aim was also to investigate if the type of family, nuclear and extended, influences the Vietnamese women’s attitude to and confidence in breastfeeding. Method: A descriptive and comparative cross-section study with quantitative method was used. The Self-Care Theory and The Cultural Care Diversity and Universality Theory were used as theoretical framework of this study. A questionnaire which consisted of demographic information, attitude to and confidence in breastfeeding, was distributed to 110 voluntarily participating women in Ho Chi Minh City, Vietnam. Results: The results showed that the women had an attitude in favour of breastfeeding and rated their confidence between "sometimes confident" and "often confident". No significant differences of total score, between nuclear and extended family, in attitude to and confidence in breastfeeding were shown. Conclusion: The attitude to and confidence in breastfeeding among the women in Ho Chi Minh City were rather good but improvements can be made. When healthcare professionals counsel Vietnamese women, in Sweden and Vietnam, about breastfeeding, this result can be used as guidance, in order to give relevant and cultural congruent advice.
Sung, Courtney (Courtney A. ). "Drawing the line : spatial street vendor management in Ho Chi Minh City". Thesis, Massachusetts Institute of Technology, 2011. http://hdl.handle.net/1721.1/67241.
Texto completoCataloged from PDF version of thesis.
Includes bibliographical references (p. 87-92).
A lack of consensus exists among urban planners and government officials on what to do with the complex issue of informal street vending and sidewalk usage, with cities often turning to ineffective licensing or harmful street clearance. This paper seeks to address this unfulfilling dichotomy by analyzing a tourism proposal for a painted pedestrian path in Ho Chi Minh City, Vietnam, to assess whether this intervention has potential as a spatial management tool for street vendors, given existing sidewalk practices. Since Ho Chi Minh City has taken to clearing vendors in the name of tourism, this proposal uniquely positions itself at the nexus of street vendor management and urban tourism, and hopes to capitalize on two existing forms of management in the city: a painted sidewalk line to regulate vending, and an informal motorcycle taxi union. To understand the existing system of sidewalk uses, this thesis analyzes official reports and policies, utilizes interviewing and mapping fieldwork conducted in Ho Chi Minh City with street vendors, and examines data from news articles and tourist surveys. These three levels of research reveal significant mismatches in policy goals and existing practices, such as the government's targeting mobile street vendors when they take up significantly less space than business spillover and sidewalk cafes, and the government's attitude of clearing the streets for tourists when in fact tourists comment on Vietnamese street life and street food more than any other experience. Given these mismatches, it seems that this visual line has potential to both include street vendors and organize sidewalk life into an appealing tourist experience. However, the goal or purpose of the intervention will ultimately determine its impacts on the city with respects to displacement and gentrification. Through identifying the strengths and weaknesses of each approach, this thesis is able to propose strategies and planning tools to mitigate the impacts of this intervention, and argues that a visual tourist intervention of this nature could in fact present a viable street vendor management model.
by Courtney Sung.
M.C.P.
To, Quyen G. "Physical activity among fifth-grade students in Ho Chi Minh City, Vietnam". Thesis, Queensland University of Technology, 2018. https://eprints.qut.edu.au/115814/1/Gia%20Quyen_To_Thesis.pdf.
Texto completoFridner, Emma y Alia Kashani. "Depression, Anxiety and Stress among patients with Chronic Obstructive Pulmonary Disease in Ho Chi Minh City, Vietnam : A quantitative study". Thesis, Uppsala universitet, Institutionen för folkhälso- och vårdvetenskap, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-225346.
Texto completoSammanfattning Introduktion: Tidigare forskning visar att depression och ångest är vanligt förekommande bland patienter med Kroniskt Obstruktiv Lungsjukdom (KOL). Stress kan associeras med flera depressiva symtom. Patienter som lider av depression tillsammans med annat mediciniskt tillstånd kan ha en tendens att utveckla svårare symptom i sin depression och sitt medicinska tillstånd. Syfte: Syftet med denna studie var att undersöka depression, ångest och stress hos patienter med KOL och om skillnader fanns mellan kön. Vidare önskades skillnader undersökas mellan patienter med enbart KOL och patienter med KOL och annat kroniskt tillstånd. Metod: Studien är en deskriptiv tvärsnittsstudie, med kvantitativ metod. Datainsamling utfördes på en respiratorisk avdelning på Cho Ray sjukhuset i Ho Chi Minh City, Vietnam. Sextio-två KOL-patienter, både män och kvinnor, deltog frivilligt genom att besvara en enkät. Virginia Hendersons omvårdnadsteori användes i detta arbete. Dataanalysen utfördes med hjälp av SPSS programmet. Resultat: Mer än hälften (88,8 %) av KOL-patienterna visade symtom på depression, 93,5% för ångest, samt 54,8 % visade symtom för stress. Det fanns en statistisk signifikant skillnad mellan könen avseende ångest, där alla kvinnliga deltagare (100 %) visade extremt allvarliga nivåer av ångest. Patienter med enbart KOL-diagnos och patienter med KOL tillsammans med andra kroniska tillstånd uppvisade extremt allvarliga nivåer av både depression och ångest, dock inte av stress. Slutsats: KOL-patienter i Ho Chi Minh City, Vietnam, uppvisar höga nivåer av depression och ångest. Höga stressnivåer bland deltagare kunde ses, dock inte i lika hög utsträckning som depression och ångest i denna patientgrupp. Mer studier i detta ämne är önskvärt.
Minh, Ngo Ngoc Quang. "Outpatient antibiotic use in acute respiratory infections in Ho Chi Minh City, Vietnam". Thesis, Open University, 2014. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.663232.
Texto completoDuong, Thi Giang Huong, Thuan Minh Nguyen y Ngoc Han Tran. "Assessment of water quality of some aquaculture ponds in Ho Chi Minh City". Technische Universität Dresden, 2018. https://tud.qucosa.de/id/qucosa%3A33341.
Texto completoPhú dưỡng hóa nguồn nước nuôi trồng thủy sản là một trong các vấn đề lớn liên quan đến cả môi trường và sức khỏe người tiêu dùng. Nghiên cứu này đã lựa chọn và tiến hành khảo sát chất lượng nước của chín ao hồ nuôi thủy sản trên địa bàn thành phố Hồ Chí Minh. Kết quả phân tích cho thấy các ao hồ trên bị ô nhiễm hữu cơ nặng với thông số COD và BOD5 đều không đạt chuẩn B2 theo quy chuẩn kỹ thuật quốc gia về chất lượng nước mặt (QCVN 08-MT:2015/BTNMT). Về mặt ô nhiễm các chất dinh dưỡng, nồng độ N-NH4+ và N-NO2- đa số chỉ thỏa mãn loại B2, thậm chí vượt ngưỡng quy định của cột B2. Các giá trị của thông số chlorophyll-a đều lớn hơn 10 μg/L, chứng tỏ các ao hồ khảo sát đều đang trong tình trạng phú dưỡng. Thêm vào đó, kết quả tính toán chỉ số TSI cho thấy hầu hết các vị trí nghiên cứu đang ở trạng thái siêu phú dưỡng và photpho được xác định là yếu tố giới hạn sự phú dưỡng của các vị trí khảo sát nêu trên.
Gillen, Jamie. "Competing claims on culture in the Ho Chi Minh City, Vietnam, tourism industry". Connect to online resource, 2008. http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqdiss&rft_dat=xri:pqdiss:3303841.
Texto completoDang, Thi Nhat Vinh Luechai Sringernyuang. "HIV preventive behaviour of street sex workers in Ho Chi Minh City, Vietnam /". Abstract, 2004. http://mulinet3.li.mahidol.ac.th/thesis/2547/cd364/4537973.pdf.
Texto completoBOURGAREL, VINCENT. "Ho chi minh ville : le changement commercial dans le 1er arrondissement, reflet ou acceleration des mutations en cours ?" Paris 12, 1999. http://www.theses.fr/1999PA120072.
Texto completoPhan, Anh T. "Evaluation of business and management training for private businesses in Ho Chi Minh City, Vietnam". Thesis, Bucks New University, 2008. https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.714452.
Texto completoSecco, Giada <1995>. "Zio Ho, Zio Sam: le relazioni tra Ho Chi Minh e gli Stati Uniti prima della Guerra del Vietnam". Master's Degree Thesis, Università Ca' Foscari Venezia, 2021. http://hdl.handle.net/10579/18812.
Texto completoLe, Vien Thi Minh. "Plasmid-mediated quinolone resistance determinants in Enterobacteriaceae isolated in Ho Chi Minh City, Vietnam". Thesis, University of Oxford, 2012. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.559782.
Texto completoNylander, Elisabeth y Sofie Svartholm. "Self care activities of patients with Diabetes Mellitus Type 2 in Ho Chi Minh City". Thesis, Uppsala University, Caring Sciences, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-126200.
Texto completoSelf care is very important for patients with diabetes type 2, as it can reduce complications. A proper and functioning self-care requires, clear and relevant information and instructions from the health care givers. Aim: The purpose of this study was to investigate the self care activities of patients with diabetes mellitus type 2 in Ho Chi Minh City and compare these between genders. Research questions: How do patients with diabetes mellitus type 2, in Ho Chi Minh City, practice self care activities (diet, exercise, blood sugar test, foot care, smoking, medication and self-care recommendation)? Are there any differences between genders concerning these self-care activities? Method: A descriptive and comparative cross-section design with a quantitative method was used. Dorothea Orem's theoretical framework was also used. The data was collected at the Department of Endocrinology and the Endocrinology Clinic, Choray hospital, in Ho Chi Minh City, Vietnam. It was 100 participants who answered a questionnaire about their diabetes self-care activities. Results: Most of the participants had a good self-care of their diabetes type 2. A majority of the participants had got several self-care recommendations from their health-care givers concerning diet, exercise, medication and blood-glucose control. It was a significant difference between gender in favour for the male gender concerning the statements high fat food, participating in 30 minutes of exercise, check inside the shoes, dry between toes, counselling about stop smoking, tried herbal medicine as medication. Conclusion: The diabetes type 2 patients in Ho Chi Minh City need to get more information about self-care concerning blood-glucose, diet and exercise. Both genders need to adopt a healthy lifestyle into their daily life to reduce the risk of developing diabetes complications.
Egenvården är mycket viktig för patienter med diabetes typ 2, eftersom den kan minska komplikationer. En optimal och väl fungerande egenvård kräver tydlig och relevant information och instruktioner från vårdpersonalen. Syfte: Syftet med denna studie är att undersöka egenvårdsaktiviteter hos patienter med diabetes mellitus typ 2 i Ho Chi Minh City och jämföra dessa mellan kön. Frågeställningar: Hur utför patienter med diabetes mellitus typ 2 i Ho Chi Minh City sina egenvårds aktiviteter (kost, motion, blodsocker test, fotvård, rökning, läkemedel och egenvårds rekommendationer)? Finns det någon skillnad mellan könen beträffande dessa egenvårdsaktiviteter? Metod: En beskrivande och jämförande tvärsnitts studie med kvantitativ metod har använts. Dorothea Orems egenvårdsteori har även använts. Data samlades in vid Institutionen för Endokrinologi och endokrinologi kliniken på Choray hospital, i Ho Chi Minh City, Vietnam. Det var 100 deltagare som besvarade ett frågeformulär med frågor om diabetes egenvårds aktiviteter. Resultat: De flesta deltagare hade en god egenvård av sin diabetes typ 2. En majoritet av deltagarna hade fått flera egenvårds rekommendationer från sin vårdgivare om kost, motion och medicinering. Det var en signifikant skillnad mellan könen med fördel för männen angående påståendena gällande fettrik mat, deltagande i 30 minuters träning, kontrollera insidan av skorna, torka mellan tårna, rådgivning om att sluta röka samt provat naturläkemedel som medicinering. Slutsats: Diabetes typ 2 patienter i Ho Chi Minh City behöver få mer information om egenvård av blodglukos, mat och fysisk träning. Båda könen behöver få en hälsosammare livsstil i sin vardag för att minska risken för komplikationer.
Thompson, C. "The epidemiology of paediatric diarrhoeal disease and Shigella infections in Ho Chi Minh City, Vietnam". Thesis, London School of Hygiene and Tropical Medicine (University of London), 2016. http://researchonline.lshtm.ac.uk/2572614/.
Texto completoCadilhon, Jean-Joseph. "Business-to-business relationships in the vegetable marketing system of Ho Chi Minh City (Vietnam)". Thesis, Imperial College London, 2005. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.421874.
Texto completoNguyen, Tam Giang. "Migrants in Ho Chi Minh city: theorising migrant social exclusion as a consequence of globalisation". Thesis, University of London, 2006. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.588766.
Texto completoMy, Phan Vu Tra. "Diarrhoeal disease in children under the age of five in Ho Chi Minh City, Vietnam". Thesis, University of Oxford, 2013. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.601170.
Texto completoPhan, Anh T. "Evaulation of business and management training for private businesses in Ho Chi Minh City, Vietnam". Thesis, Bucks New University, 2008. http://bucks.collections.crest.ac.uk/10114/.
Texto completoDubourg, Karine. "Microbiologie des eaux destinées à la fabrication des glaces alimentaires à Ho Chi Minh ville". Bordeaux 2, 1999. http://www.theses.fr/1999BOR2P027.
Texto completoAlkmim, Ana Cimbleris. "$a Utilização de plantas medicinais no assentamento Ho Chi Minh (MG), do MST:: pesquisa-ação". Universidade Federal de Minas Gerais, 2007. http://hdl.handle.net/1843/VSJE-7D9QRK.
Texto completoEssa pesquisa teve o propósito de contribuir na organização do conhecimento sobre as plantas medicinais no assentamento Ho Chi Minh, do Movimento dos Trabalhadores Rurais Sem Terra (MST), no Município de Nova União MG, a fim de promover educação, utilização e reflexão, que resultassem em benefícios na saúde os/asassentados/as. Para tal, optou-se pela pesquisaação. Essa pesquisa foi realizada dentro do Coletivo TERRAS, um grupo interdisciplinar que trabalha no sentido de facilitar, animar e cultivar o diálogo entre o saber formal e saber popular. Recursos metodológicos da pesquisa qualitativa foram empregados: observação militante, reflexão, diário de campo, fotografias, entrevistas e ações. Foram simultaneamente trabalhados três aspectos: 1. Elaboração de meios para executar as medidas prioritárias pedagógicas e práticas determinadas pelos/as assentados/as para melhorar a situação do uso das plantas no local; 2. Descrição do conhecimento sobre plantas medicinais corrente no assentamento, registrando o panorama atual da sua utilização; 3. Geração e aprofundamento da reflexão sobre os diversos pontos positivos e negativos do uso da fitoterapia e do uso dos medicamentos de indústria pelos/as assentados/as. Ficou perceptível a necessidade e a importância do resgate do conhecimento popular sobre as plantas medicinais para a melhoria do nível de saúde dos/as assentados/as. Há necessidade de abdicar da ingenuidade acadêmica e perceber que a ciência tem não somente o papel de descrever, mas também aquele de transformar realidades. A ampliação da relação dos Movimentos Sociais como o MST e as universidades promove um crescimento mútuo, favorecendo a formação humana dos estudantes universitários (tornando-os profissionais sensíveis à realidade brasileira) e também a formação técnico-científica dos/as militantes dos Movimentos Sociais. O diálogo é fundamental. Essa pesquisa foi mais um pequeno passo dentre outros tantos indispensáveis à libertação de todos/as, na direção de uma sociedade mais justa, participativa e igualitária.
Nguyen, Thi Ngoc Tuyet. "Risk of eutrophication in the Saigon River : Impacts of the Ho Chi Minh Megacity (Vietnam)". Thesis, Université Grenoble Alpes (ComUE), 2018. http://www.theses.fr/2018GREAU049/document.
Texto completoThe Saigon River, a part of Saigon – Dongnai River basin located in Southern Vietnam, is about 250 km long with a catchment area of 4,717 km2. The Dau Tieng reservoir in the upstream of the Saigon River has been constructed for irrigation, flood protection purposes and the control of the intrusion of saline water. When flowing through HCMC, Saigon River is connected with canals and then joins Dongnai River to become the Nha Be River flowing through Can Gio Mangrove to the East Sea. Draining a low elevation coastal zone (LECZ), Saigon River is affected by the asymmetric semi-diurnal tides.The general goal of this thesis is to (i) assess trophic status in the Saigon – Dongnai River, (ii) assess the processes that lead nutrient behavior in the salinity gradient to estimate retention capacity with respect to the nutrients fluxes and (iii) calculate nutrient budgets to further be used for numerical simulations.The first step of this thesis consisted in a survey of nutrient concentrations (N, P, Si) at four sampling sites within the Saigon – Dongnai River system, which was carried out bi-monthly from July 2015 to December 2017, allowing to quantify the levels of nutrient concentrations and of indicators of eutrophication. This thesis pointed out an excess of nutrients in HCMC with concentrations of NH4+ and PO43- averaging to 0.7 mgN L-1 and 0.07 mgP L-1, respectively. We observed that untreated domestic discharges lead to the degradation of Saigon River’s water quality with extreme value of algal biomass (up 150 µChl-a L-1) and hypoxia conditions occurring episodically (DO < 2 mg L-1) during dry season. The eutrophic issue in the city center has no clear effect downstream because eutrophic water mass from Saigon River is efficiently mixed with Dongnai and sea water masses during the semi-diurnal tidal cycle, leading to efficient metabolism of nutrients within the estuarine partBased on field and laboratory surveys, we assessed the eutrophication of the river, and investigated P adsorption-desorption capacity onto suspended sediment (SS) within the salinity gradient. Field surveys showed a clear impact of the megacity, total P increasing three fold in HCMC center, as compared with upstream values. Downstream, in the tidally mixed estuarine area, the total P lowered to less than 0.5 gP kg-1. Laboratory experiments were carried out to characterize the influence of SS concentrations, salinity and turbulence on sorption/desorption processes. Among these observed variables, SS concentration was shown to be the main driver for adsorption capacity of P onto SS in salinity gradient. This underlines the role of cohesive sediment dynamics, as an important driver of nutrient dynamic in this estuarine river system.In this thesis, we analyzed the nutrients, suspended sediments and water discharges database from the Vietnamese Center of Monitoring of the Department of Natural Resources and Environment (period 2012 to 2016). Nine sites along the Saigon River and one site in the Dongnai River were used to identify the reference water status before HCMC and the increasing fluxes from upstream to downstream. The calculated fluxes allow drawing a first sediment and nutrients budget at the scale of the Saigon – Dongnai Rivers and discussing the contribution of each sub basins to the total fluxes to the estuarine and coastal zones. Add one sentence pointing out the main result of this 2005-2016 dataseries analysis
Nguyen, Cong Hung. "Politický vývoj ve Vietnamu od roku 1954 do současnosti". Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-201963.
Texto completoMinh, Dang Vu. "Exposure assessment of Benzo[a]pyrene for Ho Chi Minh City residents - a CalTOX modeling approach". Thesis, Umeå universitet, Kemiska institutionen, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-57025.
Texto completoAhlsvik, Karin y Minna Strid. "Health-related quality of life among patients with chronicobstructive pulmonary disease in Ho Chi Minh City". Thesis, Uppsala universitet, Institutionen för folkhälso- och vårdvetenskap, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-226048.
Texto completoDao, Thi Bich Van. "Impacts of water stress on Ho Chi Minh City, Vietnam. Case study: Binh Thanh District, Ho Chi Minh City". Master's thesis, 2015. https://tuprints.ulb.tu-darmstadt.de/4467/1/Bich%20Van%20-%20Thesis%20-%20Main%20content%2BAppendix.pdf.
Texto completoTran, Nu Ngoc Lan y Tran Nu Ngoc Lan. "THE PSYCHOLOGY OF RESIDENTIAL DEVELOPERS IN HO CHI MINH CITY". Thesis, 2015. http://ndltd.ncl.edu.tw/handle/2tsj34.
Texto completo國立臺北大學
城市治理英語碩士學位學程
103
Effective decision making in land use planning and development is critical for sustainable urban development as these plans have an impact on economic, social, cultural, and ecological issues related to such development. However, to make effective decisions, residential developers need to engage in lengthy processes while using the available resources and support. The psychological aspects of planning and development behaviors play an important role in the process of making decisions. Therefore, it is necessary to study how planning and development behaviors influence the decision-making process and in what way they affect the results. The research question addressed in this study is what psychological traits dominate and influence planning and development behaviors? To answer this question, lessons from behavioral economics will be applied to explain residential developers’ behaviors in making decisions regarding land use development, particularly in choosing locations for investments and project targeting. A key urban area in Vietnam – Ho Chi Minh City (HCMC) – will be studied as an example for this research. The findings from surveys and in-depth interviews with residential developers in HCMC showed that many of these developers are not reluctant to increase their investments in new urban areas or rural areas, even if they need to invest more in the infrastructure as a secondary investment to increase their project value. It seems that residential developers not only affect the city’s plans regarding land use but also steer these plans in new directions by creating fresh demand in line with location trends in new areas. In particular, residential developers have deeply influenced urban planning by building an infrastructure system that supports the development of new urban areas, turning undeveloped areas into new towns, and improving local welfare. Residential developers in HCMC both build the city and contribute to urban sprawl. In recent years, they have wielded more influence in guiding trends and creating demand for residential land use without exhibiting any particular concern for future urban planning. They can build on greenfield areas according to their own plans and using their own capital. They can bargain with local authorities to change land titles and obtain quick approvals. The trend to invest more heavily in residential projects in new urban areas and rural areas is on the rise. This trend could affect the current plans of the city or even alter these plans. The present research found that psychological behaviors such as mental accounting, the endowment effect, and narrow bracketing partly contribute to residential developers’ decision making regarding land use, particularly when choosing locations for investment. Residential developers are motivated by profit to ignore risks and take chances on secondary investments. They are attracted, in other words, to profit-making opportunities for such secondary investments. In addition, residential developers are willing to accept the risks involved in investing in numerous projects in order to accumulate profits. Residential developers make secondary investments in social welfare facilities such as roads, parks, and bridges in greenfield areas to increase their property values and attract customers as well as to bargain with local authorities to obtain approval for their projects. While the loss of previous projects can make residential developers more reluctant to invest in new projects, they continue to be attracted to the huge profit-making opportunity provided by such projects. They are not willing to lose a profit-making opportunity with high potential to their competitors unless their finances have been so heavily damaged by the loss of their previous projects that they have no more funding for the new project and cannot recover in time to bid for it. Residential developers prefer to have many simultaneous projects to reduce market risks and cover their losses on other projects in order to maximize their total profits. They typically invest in at least two projects concurrently, but these projects are often at different stages of completion. As a result, psychological behaviors such as mental accounting, the endowment effect, and narrow bracketing influence their decision-making ability with regard to their investments. Above all, profit is the most powerful factor in making these decisions, even more so than planning regulations or the need for further infrastructure. These behaviors were apparent among the surveyed residential developers in HCMC. Furthermore, it is recommended that planners work closely with residential developers to manage urban sprawl in HCMC.
Duong, Minh-Quang y 楊明光. "Faculty Job Satisfaction in Vietnam National University -Ho Chi Minh City". Thesis, 2014. http://ndltd.ncl.edu.tw/handle/79050742756660505552.
Texto completo國立暨南國際大學
教育政策與行政學系
102
Faculty job satisfaction and teaching quality in higher education are closely related. Little is known about higher education faculty job satisfaction in developing countries. The main purpose of this study is to investigate faculty job satisfaction in Vietnam National University – Ho Chi Minh City and examine affecting factors in order to fill the research gap in this area and better understand faculty job satisfaction. This study used a questionnaire to survey 200 faculty members working full-time in the five member universities of Vietnam National University - Ho Chi Minh City. The study was designed to answer three research questions: (1) What is the general level of faculty job satisfaction in Vietnamese universities? (2) Do any significant differences exist in the level of faculty job satisfaction regarding personal factors? and (3) How is faculty job satisfaction affected by personal and university environment factors? The study found that Vietnamese faculty members were moderately satisfied with their job. In the five dimensions of faculty job satisfaction, faculty members were most satisfied with faculty promotion mechanism and least satisfied with their salaries. The study also found that gender, educational attainment, and country of graduation were significant differences in faculty job satisfaction. This study showed that male faculty members were more satisfied than their female counterparts. Faculty members holding master’s degree were more satisfied than those holding bachelor’s degrees. Faculty members who received the highest degrees in Western countries were more satisfied than their colleagues who received the highest degrees in Asian countries or Vietnam. Moreover, the study found that faculty job satisfaction was significantly affected by both personal and university environment factors. A significant negative effect was found between faculty job satisfaction and age groups. In addition, personal factors such as marriage, educational attainment, graduation from Western countries vs. Vietnam had significantly positive effects on faculty job satisfaction. University environment factors such as leadership style, campus landscape, and administrative efficiency had significantly positive effects on faculty job satisfaction. Finally, based on the findings of this study, recommendations for policy makers and university administrators were also discussed.
Chau, Tran Thi y 陳氏珠. "PEDIATRIC HOSPITAL-ACQUIRED INFECTION, IN HO CHI MINH CITY – VIET NAM". Thesis, 2014. http://ndltd.ncl.edu.tw/handle/82662734947032905131.
Texto completo美和科技大學
健康照護研究所
102
Background: Hospital acquired infections are the main reason for prolonged hospitalization, increase in treatment costs, enhance antibiotic resistance and mortality rate in both adults and children. Objectives: The purposes of this study are (1) identifying general characteristics of studied patients and hospitals; (2) determining the infection prevalence rates at 2 pediatric hospitals. (3) determining the distribution of hospital-acquired infections according to the site of agency, diseases, and departments; (4) identifying risk factors associated with hospital-acquired infections at 2 pediatric hospitals in HCMC; and (5) classifying agent to bring out the hospital-acquired infections. Method: This study was conducted as a cross-sectional descriptive study. All hospitalized pediatric patients from birth through age 15 who had been staying at least 48 hours in Children hospital 1 and Children hospital 2 were involved in this study. Main results: 2,819 patients were observed. The gender ratio is 143 male children / 100 female children Neonatal patient contributed around 48,7% of study’ subjects. There are 80.7% of pediatric patients with underlying diseases upon admission, and 61,6 % of patients had infections upon admission and the mostly respiratory tract infections accounted for (69.5%) and gastrointestinal infections (11.6%). In the study, there are 68,7% of pediatric patients having invasive procedures. Peripheral venous catheters accounted for 99% of all invasive procedures, following by tracheostomy with 14.4%, and invasive mechanical ventilation with 14.2% Tracheostomy was placed in the longest time with median of 18 days and interquartile from 5 to 64 days, followed by central venous catheter with a median of 9 days and interquartile is from 5 to 19 days. There are 11.5% of hospitalized patients for operative purposes. Rate of aseptic surgery is 49.5%, followed by clean infections accounted for 34.1% of surgical cases. ASA score in patients are mostly 2 (39.6%) and 1 (34.1%). The majority (66.6%) of surgery are in program. In the observed pediatric patients, 78.2% use antibiotics, và 22% reported results of microbiological tests. The number of antibiotics used primarily in pediatric patients is one type of antibiotics (44.2%), and 2 types of antibiotics (20.5%). Results showed that bacterial isolation can’t isolate bacteria (75.9%). Conclusion: In 2,819 pediatric patients, there are only 68 HAI, account for 2.4% in all hospitalized patients in the study. Among hospital acquired infections, respiratory tract infections, sepsis, surgical site infection, skin and soft tissues infection gastrointestinal infections are the most common HAI with the rate of 61.8% (42 cases), 27.9% (19 cases), 4.4% (3 cases), 5.9% (4 cases), 2.9% (2 cases). Urinary tract infections, injection site infections, or other infections were not recorded. For the characteristics of the sample, research shows that factors related to rate of hospital acquired infection include facilities, room, and the patient's age. Keywords: Hospital acquired infections, HAI, pediatric patients, children hospital, Ho Chi Minh City, Vietnam
Quy, Dang Ngoc y 鄧玉貴. "A Study of Customer Satisfaction in Vietnam, Ho Chi Minh City". Thesis, 2015. http://ndltd.ncl.edu.tw/handle/59158759659646900378.
Texto completo國立高雄應用科技大學
製造與管理外國學生碩士專班
102
Along with the development of electronic commerce, e-consumer have become more important than ever before, requiring retail marketers to appeal to this target group. In this study, the author aims to draw on e-service quality measurement scale for online shopping, customer satisfaction and home delivery service, and to establish a new e-service model for electronics shopping centres in Ho Chi Minh, Vietnam. The theoretical framework has been drawn out and questionnaire was designed based on the factors chosen. The data are carried out by using multiple statistical analyses, including exploratory factor analysis, reliability analysis, mean point value, and multiple linear regressions. The regression analysis result indicated that the most significant factors affecting overall satisfaction level of e-customer towards e-shopping activities at e-portal of malls that sell electronics appliance in Ho Chi Minh city were product feature satisfaction, tangibility, empathy, effectiveness and understandable. This research provides significant suggestions for owners of Vietnamese electronics shopping malls to improve the operations of e-shopping through efficient logistics service, to relieve consumers' security concerns, to raise consumers' belief and the satisfaction in the trustworthiness of e-services.
Trinh, Ngan Thoai. "Charting the trajectories of music piracy in Ho Chi Minh City, Vietnam". Thesis, 2006. http://spectrum.library.concordia.ca/9096/1/MR20682.pdf.
Texto completoXuan, Ngo Thi y 吳氏春. "Factors Affecing Student Satisfaction in Banking University of Ho Chi Minh City". Thesis, 2015. http://ndltd.ncl.edu.tw/handle/6n9c4k.
Texto completo美和科技大學
企業管理系經營管理碩士班
104
As Vietnam is currently in the process of reformation, development and integration into the global economy, higher education is of increasingly importance in creating high – quality human resources. That mission mainly belongs to higher education institutions in Vietnam, especially high – ranked universities. Accordingly, in order to improve the quality of education and training, one of the issues raised to any education institution is to enhance student satisfaction inherently regarded as a main factor that defines an education and training success. Positive image and good relationship with students are able to help universities not only improve training quality but also their reputation and competitiveness to attract and retain more talented students. As a matter of course, Banking University of Ho Chi Minh is not an exception of that principle. Even though a large number of economists have researched on theoretical basis of student satisfaction with university’s training quality in many kinds of their thesis, it is not definitely easy for education managers to apply that theoretical basis to managerial practice. Moreover, in the current context of constant development and increasing competition with education institutions around the world, it is never certain that what students are totally satisfied with now will maintain true till further stages. That strongly indicates the importance of further research on student satisfaction with higher education so as to keep pace with social development and to satisfy society’s demand for more skilled labor. This research is conducted on the scale of more than 200 students who have been studying in Banking University of Ho Chi Minh City. A positive result of overall student satisfaction with training and services of the university is suggested. As result of this research, factors affecting student satisfaction in Banking University of Ho Chi Minh City includes: curricula, training orientation, lecturers, financial issue, extra-curricular activities and study condition. Therefore, this research focused mainly on analyzing influence of these factors on overall student satisfaction in Banking University of Ho Chi Minh City, in which Financial Issue and Curricula are the two most significant affecting factors meanwhile the others are of nearly the same influence levels. From the analysis of the advantages and disadvantages, certain practical solutions are proposed in every aspect, especially in terms of five determinants, to not only utilize its training quality but also improves its weaknesses. In summary, student satisfaction improvement should be put in top priority of BUH’s both short – term and long – term goals to help the university build closer relationship with students as well as attract more and more talents.
阮陳蓮. "Marketing Strategies to Increase Profit of FamilyMart in Ho Chi Minh City". Thesis, 2016. http://ndltd.ncl.edu.tw/handle/376q4q.
Texto completo美和科技大學
企業管理系經營管理碩士班
104
Having a population of approximately 90 million, Vietnam is considered to be a potential market for any multinational corporations in the world. The products in market are becoming more and more diversified, therefore, suitable distribution channels need to be established so as to deliver the products to consumers. Convenience store is a popular distribution channel of grocery and daily products in the world and also in Vietnam. The key points to success for this type of distribution channel are convenience, diversity of product, and satisfaction for shopper. In Vietnam, the number of Convenience stores and other channels are continuously growing, which leads to a harsh competition between the Convenience store owners. Therefore, proper marketing strategies play a very important role to attract customers in this battle. This research’s main objective is to collect the opinions from expert and employees to propose proper marketing strategies with goals to increase the profit of FamilyMart, a Convenience store brand in Vietnam. Profitability is achieved after successfully carrying out a business process of delivering a product or service. The rate of profitability is evidently impacted by the marketing strategies in a company. The current and future strategies selected by the company will certainly affect the business performance and consequently its productivity. In this context the expanded retail marketing mix is applied to the state the relationship marketing activities currently adopts in marketing operations of a selected foreign convenience store chain. Further suggestions for improvements are provided accordingly. Finally shortcomings of relationship marketing knowledge as well as appropriate recommendations are provided.
Tu, Phuong Quang Le y Phuong Quang Le Tu. "EVALUATING CUSTOMER LOYALTY IN BIG C SUPERMARKET IN HO CHI MINH CITY". Thesis, 2016. http://ndltd.ncl.edu.tw/handle/74235722243558928917.
Texto completo義守大學
企業管理學系
104
Together with the development of world economy, during the recent years, consumer psychology has been changing. Many people are likely to go shopping in supermarkets rather than traditional markets due to its safety and service quality. Therefore, at present, in Ho Chi Minh City, there are several big supermarkets operating such as Co-op Mart, Maximark, Citimart, Big C… Big C superstore joined the market quite later than others did. To compete against other existing supermarkets as well as to meet demands of more difficult customers, a matter affecting the development of this supermarket is to research customer loyalty, affecting factors and methods to improve loyalty, and more importantly, it is the loyalty toward service quality of the supermarket. This study aims to explore customer loyalty at BigC Supermarket in Ho Chi Minh City. Result shows that most customers feel satisfied and have good assessment on the supermarket. However, there are still customers who have not been satisfied with the supermarket in some aspects such as quality of goods, types of goods, serving attitude.
Cuong, Nghiem Xuan y 嚴春鋼. "An Analysis of Asset Allocation Performance for Ho Chi Minh stock market". Thesis, 2010. http://ndltd.ncl.edu.tw/handle/63597872536090912785.
Texto completo國立高雄應用科技大學
商務經營研究所
98
The Markowitz portfolio theory is the foundation of modern portfolio theory. The mean-variance efficient portfolios play an important role in the theory. However, the efficient portfolios constructed by the mean-variance method often involve taking on extreme long and short positions, but institutional investors are generally not allowed to hold short positions and are required to meet certain diversification requirements. Hence, the institutional investors often impose non negativity and some kind of upper bounds on portfolio weights when they are constructing portfolio. In this paper, Ho Chi Minh City stock market as the research object data sources the author collect research data from the Ho Chi Ming stock market. Investor risk preference and behavior based on the efficient frontier line are divided into conservative, stable and active type this research uses the mean variance method (MV) to analyze the sample data,The empirical results show that three kinds of risk measurement models with passive return rates than the broader market rate of return to the good, and the average performance of the best variance model. In addition, the investment portfolio with strong positive investment behavior maximize its returns.
Chau, Tran Thi Dan y 陳氏單周. "Customer’s Satisfaction of Prodigy Diabetic Meter in Ho Chi Minh City, Vietnam". Thesis, 2012. http://ndltd.ncl.edu.tw/handle/91321772556341724821.
Texto completo美和科技大學
經營管理研究所
100
The customers are very important and play a key role in trading process of company. The customers make the market becomes more competitive because customer loyalty and preference are built by the products and services which was offered customer more benefit and value that they spent. In other words, the customers make the company to think about designing of products and services to attract potential customer. Harvest Limited Company (hereafter referred as Harvest co., ltd) is a trading company; the main activities are exporting consumer goods to abroad and importing products for distribution and retail in vietnam From the year of 2010, company has expanded the business by launching diabetic meter named Prodigy, which is imported from USA, to Ho Chi Minh city market. The company has choosen Ho Chi Minh City market to launch new product because it is the biggest and populous city in Vietnam. By taking the offshore program from FTU and MU, researcher would like to execute the research by adopting quantitative method. The research purposes are about how to satisfy the customer of Prodigy diabetic meter, how to help the company to find out solutions for bringing this product to as many customers as possible, and how to promote the product more competitive than other brand’s product. This research used quantitative method and statistical tools employed in this study are descriptive analysis, regression analysis, correlation analysis, Anova and T-test. These will all applied using SPSS software (Statistical Package for Social Science) version 14. 100 samples (the total customers who are using Prodigy Diabetic Meter in Ho Chi Minh City is around 1,000). The results of research revealed that to the customers who are using Prodigy Diabetics Meter in Ho Chi Minh City were satisfied with this product, the factors that affected their satisfaction were promotion, product design, delivery, huge advertisement and some other factors. The reseach findings from the interviews brought forward a conclusion that attractive promotion and deliver in time were the factors that made customer felt most satisfied. This research analysed the satisfaction of users in Ho Chi Minh City only, therefore the result was limited in small group and covered only a specific product
Anh, Nguyen Tran Tuan y 阮陳俊英. "Service Quality of Saigon Co-op Mart in Ho Chi Minh City". Thesis, 2017. http://ndltd.ncl.edu.tw/handle/882j68.
Texto completo美和科技大學
企業管理系經營管理碩士班
105
Many studies have shown the relationship between effective satisfaction and sustainable development of supermarket. The purpose of this study is to introduce and use an exploratory factor analysis, linear regression analytical methods to measure service quality of university of Saigon Co-opmart supermarket in Ho Chi Minh city, Vietnam. With quality management training as a partial mediating construct, the result show that 6 main factors affecting quality management training as follows: support service, customer service, supermarket premises, the display supermarket, the quality of good and the type of goods.
阮氏蓉水. "HOME CARE NEEDS AMONG ELDERLY IN DISTRICT 12, HO CHI MINH CITY". Thesis, 2016. http://ndltd.ncl.edu.tw/handle/dzrqye.
Texto completo美和科技大學
護理系健康照護碩士班
105
Background: Home care need for elderly is now increasing all over the world. However, this type of service is still under development in Vietnam. Additionally, few Vietnamese studies investigated home care needs in a comprehensive approach. Objective: The aim of the study was to identify five aspects of home care needs among elderly, including ADLs, IADLs, psychological, health care and health information needs,and related factors. Methods: A cross-sectional study was carried out to answer the research phenomena during 12 July to 12 November, 2015. Three hundred and nine of 29,930older adults living in the district 12 of Ho Chi Minh City were randomly chosen and completed interviews with a structured questionnaire, including five sub-scales. The validity was tested by content validity and Cronbach’s alpha levels for internal consistent reliability were from 0.75 to 0.87. Results: Female was predominant (58.9%) in this study. Nearly half of study population (47.9%) participants aged from 60 to 69 and 33.66% aged from 70 to 79. Almost elderly lived with relatives in their house (94.5%). The mean score of ADLs was 5.72 ± 1.07 (0-6) and 5.16 ± 2.33 (0-8) for IADLs.The mean Affect Balance score was 6.23 ± 0.31 (0-10).Only 17.48% had home health care needs, whereas there were 88.67% participants had needs of information about health care issues. Factors that had strong association with home care needs included age, gender, allowance, living arrangement and number of commonalities (p< 0.05). Conclusion: The results showed that elderly in district 12 had low ADLs, low psychological needs, low health care needs, but high health information needs and IADLs needs. The study also contributed to literature about factors those had potential impacts on home care needs in elderly population. These factors included age, gender, allowance, living arrangement and number of commonalities.
SHIH, I.-An y 施怡安. "The Identity of Vietnam Minh Huong people: A Case of Minh Huong Gia Thanh Temple in Ho Chi Minh City". Thesis, 2019. http://ndltd.ncl.edu.tw/handle/ksje3r.
Texto completo國立臺灣師範大學
華語文教學系
107
Minh Hương which originally known as "Xiang" is the meaning of the descendant of the Ming Dynasty. Many ministers in the late Ming and early Qing dynasties refused to accept the rule of the Qing Dynasty and fled to Southeast Asian countries. Those who moved to Vietnam were called " Minh Hương (Township)" because they wanted to "continue the thriving of the Ming Dynasty." Since Minh Hương is mostly married to Vietnamese women, later Minh Hương refers to the biracial children of the Chinese and Vietnamese, and the ethnic groups are registered as the "Kinh" instead of the Chinese. In the common sense, biracial children who grew up from a small age will certainly agree with and integrate into the country of residence (parent’ nationality). Therefore, it is expected that the descendant of Minh Hương will be integrated into the current society of Vietnam.Through the taxation and other preferential treatments, the Vietnamese authorities made the Minh Hương different from the Chinese who emigrated later. For example, Minh Hương are treated in the same way as Vietnamese and has its own villages and organizations. On one hand, these policies intentionally or unintentionally allow Minh Hương to be integrated into the local area and are regarded as Vietnamese. On the other hand, they can still remain the identity of their own ethnic groups. Until the South Vietnamese government force Minh Hương to as Vietnamese. In 1975, the Vietnamese government integrated Minh Hương into the Kinh rather than an independent ethnic group, so that the identity of Minh Hương is more valuable. There are three questions in this research:(1)The ethnic registration of Minh Hương now is the Kinh. Why are they still willing to continue to remain the identity of the Minh Hương?(2)The ethnic registration of Minh Hương now is the Kinh. How does it remain the identity of the Minh Hương?(3)As a carrier of cultural memory, does the Minh Hương temple has the role of aggregating ethnic consciousness and cultural identity? Through the Chinese, Vietnamese and Japanese literatures, this study sorts out the historical background of the Minh Hương and researcher personally took travel to make a lot of observations and studies in Vietnam. This research focuses on the identification of Minh Hương in its factors and methods of remaining identity. Researcher finally sorts out the positive impact and potential crisis of Minh Hương identification through interview datum from Minh Huong Gia Thanh Temple. The findings of this study are summarized as follows:(1)Minh Hương people heve double identity of Minh Huong and Kinh.(2)Minh Hương remain the identity of Minh Hương by their ritual and culture of Minh Huong Gia Thanh Temple.(3)Even Minh Huong Gia Thanh Temple can helps the Minh Hương people to maintain their identity, but the number of members and the number of people participating in the festival gradually decrease, which may make the identity of Minh Huong people become weaker, and become a potential crisis.
Vann, Elizabeth Frasier. "Made in Vietnam : producing brands and consuming production in Ho Chi Minh City /". 2003. http://wwwlib.umi.com/dissertations/fullcit/3097252.
Texto completoYousif, Dave Faris. "Institutional Arrangements for Composting and Compost Use in Ho Chi Minh City, Vietnam". Thesis, 2009. http://hdl.handle.net/10012/4443.
Texto completoHa, Nguyen Thi Phuong y 阮氏芳霞. "The Study of Customers Satisfaction On News Channels in Ho Chi Minh City". Thesis, 2013. http://ndltd.ncl.edu.tw/handle/54827269208390849030.
Texto completo義守大學
管理學院管理碩博士班
101
Nowadays, there are more and more choices of entertainment, receiving information… through different media such as: television, newspaper, Internet, radio… but television is still the most popular choice of most of audiences because of its reality and update. In many type of television programs, news plays an important and main role. That is the reason for many news channel (just perform news programs) being formed. Ho Chi Minh city is the biggest and most developed city in Viet Nam. It is considered a potential environment media field developing rapidly. That indicates the demand of watching television in the south east area is very huge but the competition between television companies are very keen. In Ho Chi Minh city, there are three strong general news channels. They are: HTV9 (a channel of Ho Chi Minh television), VTV1 and VTV9 (channels of governmental television, VTV1 is the strongest news channel in Viet Nam but its location is Hanoi capital, location of VTV9 is Ho chi minh city). That shows they are also the strongest competitors in news television field. In this situation, attracting audience and making them satisfyarevery important factors for a news television channel because these create the rating of television channel, therefore, affect to advertisement profits deeply. So, it is necessary to find out factors affecting to quality of news programs that affect to audience satisfaction. In this study, four important factors, including image and sound technique, content, advertising and time are researched. Besides, in some cases, attracting a new customer is not better having a loyalty customer. So, loyalty customer is also an important factor. The result shows that each of the four factors above has different effect on the general satisfaction of audience but the audience pays most attention to the content of a news program. In term of loyalty, this field becomes more complicated to be defined as the audience does not pay directly. It means that their purchasing decision does not emerge at the time they choose the program or channel.