Literatura académica sobre el tema "Greeting cards"

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Artículos de revistas sobre el tema "Greeting cards"

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Hilton, Peter, Jean Pedersen y Hans Walser. "Greeting Cards and Fractals". Mathematical Gazette 81, n.º 491 (julio de 1997): 252. http://dx.doi.org/10.2307/3619203.

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Shih, I.-Hsuan, Tun-Min (Catherine) Jai, Hsiangting Shatina Chen y Shane Blum. "Greetings from Emily! The effects of personalized greeting cards on tipping of hotel room attendants". International Journal of Contemporary Hospitality Management 31, n.º 8 (12 de agosto de 2019): 3058–76. http://dx.doi.org/10.1108/ijchm-05-2018-0398.

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Purpose In hotels, room attendants are often invisible to hotel guests. This study aims to understand how customers would increase their voluntary tips when there was less or no personal interaction and communication between customers and service providers. Specifically, the purpose of this study is to investigate whether providing different greeting cards in hotel rooms would affect hotel guest tipping behavior. Design/methodology/approach A field study was conducted in an upscale independent hotel. Four types of greeting cards through two personalized factors, perceived effort and personalization, were placed in the hotel rooms. The tipping amount for each room-night was recorded during the data collection. Findings There were 3,285 room-nights tip records collected in this study. The results indicated that non-personalized housekeeping greeting cards did not increase the likelihood of guests to tip, but they may increase the average tipping amount; the personalization of greeting cards from room attendants had positive effects on guest tipping behavior; the hand-written greeting card and name-introduction greeting card were predictors that can significantly increase the likelihood of hotel guests to tip. Research limitations/implications The empirical research results support social presence theory. With more consistent tipping in hotel rooms, attendants may be able to predict tips through their job performance; thus, creating a win-win in the lodging industry. Originality/value This study contributes to understanding guest-tipping behavior in the hotel rooms.
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Wibowo, Ridha Mashudi y Agustin Retnaningsih. "DINAMIKA BENTUK-BENTUK SAPAAN SEBAGAI REFLEKSI SIKAP BERBAHASA MASYARAKAT INDONESIA". Jurnal Humaniora 27, n.º 3 (9 de abril de 2016): 269. http://dx.doi.org/10.22146/jh.v27i3.10587.

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Greetings are one of the tangible proofs of human communications. One greets someone else because of the need to communicate. In this communication, the relationship between the two people communicating influences the choice of greeting forms. The selection of a greeting is assumed to be closely related to the language attitudes and perspectives of the speaker in positioning himself against the hearer. During its development, the use of greetings has shown a quite interesting dynamics. This comprises the development of greeting use, shift of greeting reference, and changes in the acts of greeting. This paper aims to describe the term of addressing used by the society, analiyzing manner and logic structure of the term of addressing, also the actualization and the dynamics of the usage of the term of addressing. Furthermore, to obtain varied data the author determines a population consisting of a number of groups, especially university students. This is with the assumption that in addition to their age level where they are highly productive in using greetings, it is also possible that they have example forms of greetings and acts of greeting. Using speech act theory in sociolinguistics approach data was achieved with observation method in questioner and cards of data. The result of classification was analized with introspection, comparation, and equal-referential method which is formed in formal and informal description. From a number of semi-closed questionnaires listing questions about attitudes and selections of greeting the author obtains some results. These are a mapping of common greeting forms used by people in general, the background of common greeting forms used by people, and the actualization as well as dynamics of the use of greeting forms in Indonesian speech society.
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Yohana, Fenti Mariska, Fitria Iswari y Wirawan Sukarwo. "Kemampuan Menulis Teks Fungsional Pendek Dalam Tugas Membuat POP UP Greeting Card Pada Mahasiswa Desain Komunikasi Visual". Magenta | Official Journal STMK Trisakti 4, n.º 02 (7 de julio de 2020): 668–77. http://dx.doi.org/10.61344/magenta.v4i02.58.

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Writing is an inseparable activity in human life in general. Almost in everyday require writing skills. Writing is a productive skill that require practice because it need ideas, knowledge, and language skills. It becomes a challenge when you have to write in a foreign language. Short functional texts are often used in social life, one of which is greeting cards. In reality , some students find the difficult to make greeting cards. This study aims to determine the ability to write short functional texts on greeting cards. The method used is qualitative by taking a sample of 40 greeting cards in the English class, of Visual Communication Design program at Indraprasta PGRI University . The results showed students with there are 40% of students in sufficient categories (C), students with very good categories (A) and good (B) each 28%, and students with less categories (D) by 5%. In addition, the ability to write text functional text in grammatical aspects points (C), the effectiveness of sentences is good grades (B), the amount produced in writing is enough (C), and the choice of words gets points B (good). From the data need more training in writing to improve students' writing abilities. ABSTRAK Menulis adalah kegiatan yang tidak dapat dipisahkan dalam kehidupan manusia pada umumnya. Hampir kegiatan sehari hari membutuhkan keahlian menulis. Menulis termasuk productive skill yang membutuhkan latihan karena membutuhkan ide, gagasan, pengetahuan, dan kemampuan bahasa yang baik. Hal tersebut menjadi tantangan ketika harus menulis dengan bahasa asing yaitu Bahasa Inggris. Teks fungsional pendek sering digunakan dalam kehidupan bermasyarakat salah satunya greeting cards atau dikenal sebagai kartu ucapan pada kenyataannya beberapa siswa merasa kesulitan dalam membuat greeting cards hal ini ditunjukan oleh lamanya proses mereka menulis greeting cards, serta ditemukan beberapa siswa yang mendapat skor sedikit. Penelitian ini bertujuan untuk mengetahui kemampuan menulis teks fungsional pendek pada greeting cards . Metode yang digunakan ialah kulitatif dengan mengambil sampel hasil belajar 40 siswa berupa greeting cards Pada kelas Bahasa Inggris Prodi DKV Universitas Indrasta PGRI. Hasilnya ditemukan siswa dengan kategori cukup (C) 40%, siswa dengan kategori sangat baik (A) dan baik (B) masing – masing 28%, dan siswa dengan kategori kurang (D) sebesar 5%. Selain itu kemampuan menulis dari aspek tata bahasa mendapat poin cukup (C), efektifitas kalimat dengan nilai baik (B), Jumlah yang dihasilkan dalam tulisan cukup (C), dan pemilihan kata mendapat poin B ( baik). Dari data yang didapat dibutuhkan pelatihan dalam menulis guna meningkatkan kemampuan menulis siswa.
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Raappana, Saara Myrene. "Greeting Cards from the Edge". American Book Review 32, n.º 2 (2011): 22. http://dx.doi.org/10.1353/abr.2011.0020.

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Fansler, Craig. "Found! Restoring and Digitizing the Cuala Press Sample Book". North Carolina Libraries 70, n.º 1 (23 de enero de 2012): 3. http://dx.doi.org/10.3776/ncl.v70i1.345.

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In the summer of 2010, a librarian at Wake Forest University undertook a project to restore and digitize a scrapbook from the library collection. The scrapbook was filled with greeting cards with Irish sayings which were beautifully printed and hand-colored. The acidic scrapbook came from the Cuala Press, an Irish Arts and Crafts Movement industry, which was run by the sisters of William Butler Yeats. The book needed restoration to preserve the unique greeting cards and other printed ephemera. An attempt was made to digitize the greeting cards in the scrapbook but copyright limited this part of the venture.
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West, Emily. "Doing Gender Difference Through Greeting Cards". Feminist Media Studies 9, n.º 3 (septiembre de 2009): 285–99. http://dx.doi.org/10.1080/14680770903068241.

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Hexom, Shelley. "Involve Volunteers in Delivering Greeting Cards". Volunteer Management Report 21, n.º 6 (20 de mayo de 2016): 5. http://dx.doi.org/10.1002/vmr.30399.

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Angelina, Shely, Ilza Mayuni y Imas Wahyu Agustina. "Cultural Contents in Digital Authentic Greeting Cards as English Teaching Materials for Junior High Schools". Stairs 3, n.º 1 (31 de mayo de 2022): 19–28. http://dx.doi.org/10.21009/stairs.3.1.3.

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This study aimed to discover the cultural contents in the digital authentic greeting cards as English teaching materials for junior high schools. The research data were the cultural values in the form of words, phrases, clauses, or sentences that are contained in the texts on the digital authentic greeting cards. The data sources were taken from several websites providing free digital greeting cards to be downloaded. The data were analyzed with the framework of the cultural dimensions by Moran (2001) and the cultural sources by Chao (2011) by using a qualitative content analysis method. The findings revealed 101 cultural contents that were classified into the four cultural dimensions and three sources of culture. The cultural contents were mostly identified in the Universality across Culture and represented by the Practices dimension through activities and language expressions. It was indicated that a large proportion of the cultural contents were included in universal contents that are not specific to any particular country and were represented by actions and interactions carried out by the cultural members.
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Putri, Denti Zentia y Syafryadin Syafryadin. "Students’ Perception of Using Canva Aplication in Writing Short Functional Text". JALL (Journal of Applied Linguistics and Literacy) 7, n.º 2 (21 de septiembre de 2023): 185. http://dx.doi.org/10.25157/jall.v7i2.9894.

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The aims of this study were to investigate the students' perception of ‘Canva for Education’ in writing short functional text (greetings card) at MTSN 2 Kepahiang, in the academic year 2021/2022. The research used descriptive qualitative with a questionnaire using Likert scale. The questionnaire was conducted by students of class VIII as the chosen sample of this study by using purposive sampling. The data instrument of this study was a questionnaire. The research showed on the students’ perception toward the use of ‘Canva for Education’ in writing short functional text (greetings cards) gave several benefits to their experience and for enhance students’ ability and they felt enthusiastic about learning by using ‘Canva for Education’. Using Canva has a good effect on students. combined with greeting cards lessons also make them able to develop creativity and make teachers able to innovate and of course provide benefits in the process of improving student writing.
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Tesis sobre el tema "Greeting cards"

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Yildiz, Afsina. "Recherche cards : live it through the Recherche DVD cards". Virtual Press, 2007. http://liblink.bsu.edu/uhtbin/catkey/1371680.

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The purpose of this creative thesis project is to complete video greetings for the business "Recherche Cards," expected to be launched by late August 2007. Recherche DVD cards is a relatively new concept in the greetings industry, and will offer various video and 2D/3D animated greetings. The greetings can be sent online as they are or can be personalized with the client's videos and be mailed on a DVD format. For the clients looking for something exclusive, they can order a custom made card designed just for them. The ordering will take online only at www.recherchecards.com. The following proposal will discuss how it was conceived and brought to completion.
Department of Telecommunications
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Hobson, Jane Claire. "Texted love : a social-semiotic examination of greeting cards /". View thesis View thesis View thesis, 2002. http://library.uws.edu.au/adt-NUWS/public/adt-NUWS20030407.164658/index.html.

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Thesis (Ph.D.) -- University of Western Sydney, 2002.
Thesis submitted in fulfilment of the requirements for the degree of Doctor of Philosophy, School of Communication, Design and Media, University of Western Sydney, February, 2002. Bibliography : leaves [306]-324.
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Adams, Elizabeth E. "Effects of communication apprehension, biological gender, and gender stereotypes on non-occasion greeting card sending /". View online, 1991. http://repository.eiu.edu/theses/docs/32211998878740.pdf.

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"Hailing gender: The rhetorical action of greeting cards". THE GEORGE WASHINGTON UNIVERSITY, 2009. http://pqdtopen.proquest.com/#viewpdf?dispub=1464059.

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Hobson, Jane Claire, University of Western Sydney, of Arts Education and Social Sciences College y of Communication Design and Media School. "Texted love : a social-semiotic examination of greeting cards". 2002. http://handle.uws.edu.au:8081/1959.7/30315.

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This thesis surveys patterns of production and use of greeting cards in Australia and analyses a corpus of greeting cards, examining the organisation of semiosis by greeting cards.As a commodity consumed for the express purpose of being given away, individuals using greeting cards enact themselves through a commodified technology of the self simultaneous with a performance that enacts relations with others.Particular focus is given to the 'fun-and- love' card, within the industry category of non-occasion greeting cards. This type of card is situated within a complex of performances which are constitutive of a contemporary nexus of commodification, public-private spheres, gender, interpersonal relations and discources of intimacy.As this is an inquiry into a commodity that is a texted cultural artefact, it is informed by both cultural and textual theories. The organisation of the thesis into two parts reflects its twin concerns: the first is akin to a study of the greeting card as a commodity that is given away, paying attention to practices of production, consumption and use within personal relationships. In symmetry with that exploration, Part Two is contiguous with the 'linguistic turn' that has taken many disciplines in productive directions over the duration of the twentieth century.In doing both these kinds of 'discourse analysis' articulated to an empirico-ethnographic study of a cultural artefact that embodies emotion, the thesis seeks to contribute to dialogues that are concerned with moving forward with respect to theorising relations among sociocultural practices and language and discourse.
Doctor of Philosophy (PhD)
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Hobson, Jane, University of Western Sydney, of Arts Education and Social Sciences College y of Communication Design and Media School. "Texted love : a social-semiotic examination of greeting cards". 2002. http://handle.uws.edu.au:8081/1959.7/30762.

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This thesis surveys patterns of production and use of greeting cards in Australia and analyses a corpus of greeting cards, examining the organisation of semiosis by greeting cards.As a commodity consumed for the express purpose of being given away, individuals using greeting cards enact themselves through a commodified technology of the self simultaneous with a performance that enacts relations with others.Particular focus is given to the 'fun-and- love' card, within the industry category of non-occasion greeting cards. This type of card is situated within a complex of performances which are constitutive of a contemporary nexus of commodification, public-private spheres, gender, interpersonal relations and discources of intimacy.As this is an inquiry into a commodity that is a texted cultural artefact, it is informed by both cultural and textual theories. The organisation of the thesis into two parts reflects its twin concerns: the first is akin to a study of the greeting card as a commodity that is given away, paying attention to practices of production, consumption and use within personal relationships. In symmetry with that exploration, Part Two is contiguous with the 'linguistic turn' that has taken many disciplines in productive directions over the duration of the twentieth century.In doing both these kinds of 'discourse analysis' articulated to an empirico-ethnographic study of a cultural artefact that embodies emotion, the thesis seeks to contribute to dialogues that are concerned with moving forward with respect to theorising relations among sociocultural practices and language and discourse.
Doctor of Philosophy (PhD)
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Hobson, Jane. "Texted love : a social-semiotic examination of greeting cards". Thesis, 2002. http://handle.uws.edu.au:8081/1959.7/30762.

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This thesis surveys patterns of production and use of greeting cards in Australia and analyses a corpus of greeting cards, examining the organisation of semiosis by greeting cards.As a commodity consumed for the express purpose of being given away, individuals using greeting cards enact themselves through a commodified technology of the self simultaneous with a performance that enacts relations with others.Particular focus is given to the 'fun-and- love' card, within the industry category of non-occasion greeting cards. This type of card is situated within a complex of performances which are constitutive of a contemporary nexus of commodification, public-private spheres, gender, interpersonal relations and discources of intimacy.As this is an inquiry into a commodity that is a texted cultural artefact, it is informed by both cultural and textual theories. The organisation of the thesis into two parts reflects its twin concerns: the first is akin to a study of the greeting card as a commodity that is given away, paying attention to practices of production, consumption and use within personal relationships. In symmetry with that exploration, Part Two is contiguous with the 'linguistic turn' that has taken many disciplines in productive directions over the duration of the twentieth century.In doing both these kinds of 'discourse analysis' articulated to an empirico-ethnographic study of a cultural artefact that embodies emotion, the thesis seeks to contribute to dialogues that are concerned with moving forward with respect to theorising relations among sociocultural practices and language and discourse.
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Asbury, David S. Holzman Adam Dell'Antonio Andrew. "20th century romantic serialism the Opus 170 greeting cards of Mario Castelnuovo-Tedesco /". 2005. http://wwwlib.umi.com/cr/utexas/fullcit?p3165080.

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Asbury, David S. "20th century romantic serialism: the Opus 170 greeting cards of Mario Castelnuovo-Tedesco". Thesis, 2005. http://hdl.handle.net/2152/1501.

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Asbury, David S. 1963. "20th century romantic serialism : the Opus 170 greeting cards of Mario Castelnuovo-Tedesco". 2005. http://hdl.handle.net/2152/12953.

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Libros sobre el tema "Greeting cards"

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Ratios, ICC Business, ed. Greeting cards. 2a ed. London: ICC Business Ratios, 1987.

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Asahi, Isamu. Origami Greeting Cards. 2a ed. Boston: Tuttle, 2002.

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Katsuyuki, Kihara y Fukuda Manabu, eds. Classic greeting cards. Tokyo, Japan: Graphic-Sha Pub., 1991.

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Ackley, Peggy Jo. Creative cards: Collage cards. New York: Lark Books, 2008.

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Greathead, Helen. Cards. North Mankato, Minn: Smart Apple Media, 2006.

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Yesufu-Eke, Abubakar. Digital printing: Greeting cards. London: LCPDT, 1997.

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Collison & Co. (Firm). Yuletide: Personalised greeting cards. Shipley: Collisons Ltd, 1993.

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Surveys, ICC Financial, ed. Greeting cards & social stationery. London: ICC Financial Surveys, 1991.

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Susan, Penny y Penny Martin, eds. Greeting cards made easy. Newton Abbot: David & Charles, 2000.

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Beaton, Clare. Cards. New York, N.Y: Warwick Press, 1990.

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Capítulos de libros sobre el tema "Greeting cards"

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Paswan, Audhesh K. y Suresh Subramanian. "Communication of Feelings and Relationship: Greeting Card Buying Behavior". En Proceedings of the 1996 Academy of Marketing Science (AMS) Annual Conference, 7–13. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-13144-3_2.

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Berkowitz, David y John S. Hill. "From Practice to Theory: An Examination of an International Marketing Strategy in the Social Expressions/Greeting Card Industry". En Proceedings of the 1995 Academy of Marketing Science (AMS) Annual Conference, 177–78. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-13147-4_42.

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"GIBSON GREETING CARDS". En Global Derivative Debacles, 217–20. WORLD SCIENTIFIC, 2010. http://dx.doi.org/10.1142/9789812837714_0013.

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"GIBSON GREETING CARDS". En Global Derivative Debacles, 217–20. WORLD SCIENTIFIC, 2015. http://dx.doi.org/10.1142/9789814663267_0013.

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"Greeting Cards, Love Notes, Love Letters". En Archiving Mexican Masculinities in Diaspora, 35–41. Duke University Press, 2021. http://dx.doi.org/10.1215/9781478021469-003.

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"GREETING CARDS, LOVE NOTES, LOVE LETTERS". En Archiving Mexican Masculinities in Diaspora, 35–42. Duke University Press, 2021. http://dx.doi.org/10.2307/j.ctv1n1brs6.6.

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"5. Knitting the Social Lace. The Use of Greeting Cards". En A Token of My Affection, 218–46. Columbia University Press, 2004. http://dx.doi.org/10.7312/shan11878-007.

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Mehta, Samira K. "Chrismukkah". En Beyond Chrismukkah, 136–60. University of North Carolina Press, 2018. http://dx.doi.org/10.5149/northcarolina/9781469636368.003.0006.

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Chapter 5 claims that in the 1990s, when the concepts of multiculturalism and optional ethnicity provided a new, multicultural model of interfaith family life, in which consumer culture and the stripping of theological content from Christian and Jewish practice allowed them to be combined in a myriad of ways. The depictions of this mode of combination appeared in children’s literature, coffee-table books, greeting cards, and an area of other forms of popular culture and turned on the assumption of an increasingly secular population.
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Erbaugh, Mary S. "EIGHT Greeting Cards in China: Mixed Language of Connections and Affections". En Consumer Revolution in Urban China, 171–200. University of California Press, 2000. http://dx.doi.org/10.1525/9780520921962-010.

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"4. Condensation, Displacement, and Masquerade. The Dream-Work of Greeting Cards". En A Token of My Affection, 170–217. Columbia University Press, 2004. http://dx.doi.org/10.7312/shan11878-006.

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Actas de conferencias sobre el tema "Greeting cards"

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Grudevich, Tetiana. "GREETING-CARDS FROM THE FIRST PERSONS OF THE UKRAINIAN STATE IN THE PERSONAL ARCHIVE OF M. SIKORSKY". En Relevant Issues of the Development of Science in Central and Eastern European Countries. Publishing House “Baltija Publishing”, 2019. http://dx.doi.org/10.30525/978-9934-588-11-2_32.

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Никандрова, О. Ф. "PATRIOTIC GREETING CARD". En Образ, знак и символ сувенира. Материалы IX Всероссийской национальной научно-практической конференции. Crossref, 2023. http://dx.doi.org/10.54874/9785605054283_147.

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В статье представлено курсовое задание по дисциплине «Графика» для студентов художественного вуза, целью которого является создание поздравительной открытки патриотической направленности. Открытка посвящена празднованию Победы в Великой Отечественной войне и является не только методом практической подготовки студентов, но и способом сохранения исторической памяти и патриотического воспитания молодого поколения. В статье рассмотрены практические аспекты подготовки проекта поздравительной открытки, предназначенной для ветеранов и участников Великой Отечественной войны. В ходе предпроектного исследования обращалось внимание на тематические сюжеты, которые могут вызывать эмоциональный отклик у старших поколений, принявших участие в войне. Изучались принципы стилистического оформления, а именно, какое художественное решение открытки соответствует вкусам и художественным предпочтениям целевой аудитории — ветераны. Исследовались графические художественные формы и творчество художников-современников, сформировавших эмоциональное и эстетическое восприятие ветеранов. The article presents a course assignment in the discipline “Graphics” for students of an art university, the purpose of which is to create a patriotic greeting card. The postcard is dedicated to the celebration of Victory in the Great Patriotic War and is not only a method of practical training for students, but also a way of preserving historical memory and patriotic education of the younger generation. The article discusses the practical aspects of preparing a greeting card project intended for veterans and participants of the Great Patriotic War. During the pre-project research, attention was paid to thematic stories that could evoke an emotional response among older generations who took part in the war. The principles of stylistic design were studied, namely, what artistic solution of the postcard corresponds to the tastes and artistic preferences of the target audience – veterans. The graphic art forms and creativity of contemporary artists who shaped the emotional and aesthetic perception of veterans were studied.
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Wibowo, Yudha Pambudi y Kresna Rahma Aji. "Using Project-Based Learning to Improve Students’ Writing on Greeting Card". En The 2nd International Conference 2017 on Teaching English for Young Learners (TEYLIN). Badan Penerbit Universitas Muria Kudus, 2017. http://dx.doi.org/10.24176/03.3201.27.

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Sun, Jiao, Tongshuang Wu, Yue Jiang, Ronil Awalegaonkar, Xi Victoria Lin y Diyi Yang. "Pretty Princess vs. Successful Leader: Gender Roles in Greeting Card Messages". En CHI '22: CHI Conference on Human Factors in Computing Systems. New York, NY, USA: ACM, 2022. http://dx.doi.org/10.1145/3491102.3502114.

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Informes sobre el tema "Greeting cards"

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Marshak, Ronni. Customizing Greeting Cards Online. Boston, MA: Patricia Seybold Group, junio de 2013. http://dx.doi.org/10.1571/ce06-20-13cc.

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Yatsymirska, Mariya. Мова війни і «контрнаступальна» лексика у стислих медійних текстах. Ivan Franko National University of Lviv, marzo de 2023. http://dx.doi.org/10.30970/vjo.2023.52-53.11742.

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The article examines the language of the russian-ukrainian war of the 21st century based on the materials of compressed media texts; the role of political narratives and psychological-emotional markers in the creation of new lexemes is clarified; the verbal expression of forecasts of ukrainian and foreign analysts regarding the course of hostilities on the territory of Ukraine is shown. Compressed media texts reflect the main meanings of the language of the russian-ukrainian war in relation to the surrounding world. First of all, the media vocabulary was supplemented with neologisms – aggressive and sad: “rashism”, “denazification”, “katsapstan”, “orks”, “rusnia”, “kremlins”, “parebrik”, “in the swamps”, “nuclear dictator”, “putinism”, “two hundred” and others. Numerals acquired new expressive and evaluative meanings: “200s” (dead), “300s” (wounded), “400s” (russian military personnel who filed reports for termination of the contract), “500s” (hopelessly drunk russian soldiers, alcoholics who are unable to perform combat tasks). The language of war intensified the slogans of the struggle for state independence and people’s freedom. The scope of the greeting “Glory to Ukraine! – Glory to Heroes!”. New official holidays have appeared in the history of Ukraine since 2014: “Heroes of the Heavenly Hundred” Day (February 20), “Ukrainian Volunteer Day” (March 14), “Defenders and Defenders of Ukraine Day” (October 14), “Volunteer Day” (5 December). As you know, the professional holiday of the military is the Day of the Armed Forces of Ukraine” (December 6). A special style is characteristic of media texts on military topics: “Iron Force of Ukraine” (Iron Force of Ukraine), “digitize the Army” (for effective simulation of military operations); “grain corridor” (export of Ukrainian grain to African and European countries); “don’t let Ukraine lose” (the position of the Allies at the first stage of the war), “Ukraine must win!” (the position of the Allies in the second stage of the war); “in the Russian-Ukrainian war, the thinking of the 19th century collided with the thinking of the 21st century”, “a politician is a person who understands time” (Grigori Yavlinskyy, Russian oppositionist); “aggressive neutrality” (about Turkey’s position); “in Russia”, “there, in the swamps” (in Russia), “weak, inadequate evil” (about Russia), “behind the fence”; “a great reset of the world order”; “technology of military creativity”; “they are not Russian and not Ukrainian, they are Soviet”, “people without mentality”, “in Ukraine and without Ukraine” (Vitaly Portnikov about a separate category of Russian-speaking citizens in Ukraine); “information bed of Ukraine” (about combat operations on the front line; “when a descendant asks me what I did in those terrifying moments, I will know what to answer. At the very least, I did not stand aside” (opinion of a Ukrainian fighter). Compressed in media texts is implemented in the headline, note, infographic, chronicle, digest, help, caption for photos, blitz poll, interview, short articles, caricature, visual text, commercial, etc. Researchers add “nominative-representative text (business card text, titles of sections, pages, names of presenters, etc.) to concise media texts for a functional and pragmatic purpose.” accent text (quote, key idea); text-navigator (content, news feed, indication of movement or time); chronotope”. A specific linguistic phenomenon known as “language compression” is widespread in media texts. Language compression is the art of minimization; attention is focused on the main, the most essential, everything secondary is filtered out. Compression uses words succinctly and sparingly to convey the meaning as much as possible. For example, the headline “Racism. What is the essence of the new ideology of the Russian occupiers?”. The note briefly explains the meaning of this concept and explains the difference from “nazism” and “fascism”. Key words: compressed media text, language compression, language of war, emotional markers, expressive neologisms, political journalism.
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