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Tesis sobre el tema "Green products"

Autor: Grafiati
Publicado: 4 de junio de 2021
Última modificación: 25 de julio de 2025

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1

Tirone, Inês Worm. "Why buy green housecleaning products?" Master's thesis, Instituto Superior de Economia e Gestão, 2018. http://hdl.handle.net/10400.5/16562.

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Mestrado em Marketing<br>Na sociedade atual a compra de produtos de limpeza ecológicos surge como uma alternativa sustentável aos produtos convencionais que são constituídos por químicos agressivos que afetam a saúde individual e o ambiente. Este estudo apresenta como principal objetivo a análise detalhada dos determinantes que compõem o processo de decisão de compra de produtos de limpeza de casa ecológicos. Com esta finalidade, foi desenvolvido um estudo em profundidade a compradores de produtos de limpeza de casa ecológicos, recorrendo a entrevistas semiestruturadas e a biografias de co
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Rahman, Md Minur. "Green Products : A Study on Young & Native Swedish Consumers’ Purchase Intentions of Green Products." Thesis, Umeå universitet, Företagsekonomi, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-83525.

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The aim of this study to explore the green products purchases intentions of the young &amp; native Swedish consumers. Many studies have done on the green products and consumers of green products. Researcher also focused on the consumers’ and their purchase intention based on the age. Some studies conducted only on the young consumers of a particular country. However, this study focused on the young consumers of Sweden. Attitude, knowledge and friends and family influences are considered as the three basic factors of this study. I tried to investigate the influence of these three factors on the
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Tremblay, Aline. "L'implication des consommateurs face aux produits écologiques /." Thèse, Chicoutimi : Université du Québec à Chicoutimi, 1994. http://theses.uqac.ca.

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Fuenzalida, Polanco Almendra, and Sandoval Sebastián Mogollon. "Atributos de green products con enfoque en packaging relacionado con el green trust." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/654501.

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La presente investigación se concentra en conocer como uno de los atributos de un green product, como el packaging, es de suma importancia al momento de establecer la relación con la confianza que el consumidor busca al momento de comprar un producto eco amigable, ya que es lo primero que verán en el punto de venta o por alguna plataforma digital. La tendencia de optar por productos que tengan un impacto positivo para el medioambiente empezó a inicios de los noventas. Esta tendencia se conoce como green marketing y tiene como objetivo que las empresas creen, produzcan y promuevan un tipo
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Stita, Ayham, and Abdulmoaz Alkhayyat. "Consumer behavior towards green cosmetic products in Sweden." Thesis, Mälardalens högskola, Akademin för ekonomi, samhälle och teknik, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-54370.

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Date: 2021-06-02 Level: Bachelor Thesis in Business Administration, 15 hp Institution: School of Business, Society and Engineering, Mälardalen University Authors: Alkhayyat Abdulmoaz (97/01/01), Stita Ayham (93/06/18) Title: Consumer Behavior towards green cosmetic products Tutor: Michela Cozza Keywords: Green products, purchase intention, eco-awareness, green cosmetic products, consumer behavior Research question: What are the factors influencing consumer purchasing choices when choosing green cosmetic products over synthetic cosmetic products? Purpose: To study the consumer behavior towards
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Bondi, Stefania <1993&gt. "Understanding consumers' purchase intention towards green beauty products." Master's Degree Thesis, Università Ca' Foscari Venezia, 2020. http://hdl.handle.net/10579/16424.

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In the last decades, consumers started to take into account features like sustainability and environmental protection in their purchasing intentions and behaviour. The purpose of this research is to determine which variables influence consumers’ purchase intention towards green beauty products. In order to do so, an extension of the theory of planned behaviour was applied. Four additional factors were included as antecedents of attitude in the model, specifically two value dimensions (environmental and health consciousness) and two knowledge ones (product knowledge and past experience). The d
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Román, Augusto José Antonio, and Lecca Vera Camila Beatriz Garrido. "Green perceived benefits y Brand credibility en relación al Repurchase intention de green products." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/654508.

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El estudio tiene como objetivo explorar las relaciones entre los beneficios verdes percibidos y la credibilidad de marca frente a la intención de recompra de productos verdes en Lima. La información presentada es cuantitativa y de carácter concluyente.<br>The study aims to explore the relationships between green perceived benefits and brand credibility regarding repurchase intention of green products in Lima. The information presented is quantitative and conclusive.<br>Trabajo de investigación
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Collazos, Rodriguez Kristel Yvelis, Mendoza Evania Aracelly Magariño, Sanchez Frida Alexandra Rangel, Mamani Katherine Estefany Huayta, and Egúsquiza Miguel Ricardo Herrera. "Proyecto The Green Alternative." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2019. http://hdl.handle.net/10757/652972.

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Estamos en la era biodegradable, en los últimos años la conciencia por el cuidado y sostenibilidad ambiental ha estado en constante crecimiento. Este crecimiento ha sido proporcional con el interés de los consumidores por disminuir y reemplazar los productos plásticos derivados del polímero, con productos biodegradables y compostables que, a pesar tener precios más elevados, son atractivos para los consumidores debido a la satisfacción personal y ambiental que conlleva su compra. Este cambio en el estilo de vida del consumidor peruano se ha reflejado en el interés del Gobierno por regular
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Guyton, Allison Amis. "Developing Sustainable Product Semantics for Consumer Products: A Sustainable Designer's Guide." Thesis, Available online, Georgia Institute of Technology, 2006, 2006. http://etd.gatech.edu/theses/available/etd-07092006-135211/.

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Oliver, Jason D. "Increasing the adoption of environmentally friendly products : who are the non-adopters, and what will get them to buy green? /." View online ; access limited to URI, 2007. http://0-digitalcommons.uri.edu.helin.uri.edu/dissertations/AAI3277001.

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Dermody, Janine. "Guidelines for developing environmentally responsible new products." Thesis, University of the West of England, Bristol, 1994. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.283469.

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Henriksson, William, and Sandra Jönsson. "Determinants affecting the intention to buy green clothing products : A quantitative study on Swedish millennials." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-75314.

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Background: The clothing industry is guilty of environmental destruction, at the same time consumers and more specifically Swedish millennials have shown increasing concern for the environment. Those favorable environmental attitudes and concerns has however in some green contexts shown to not affect the intention to buy green products which might suggest that there exists a so-called attitude-intention gap. There is a lot of uncertainty concerning why this attitude-intention gap may exist and what factors that may have an influence on the consumer’s green purchasing criteria. Purpose: The pur
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Beckett, Dana A. "Green products, perceptions versus reality. the case of apple juice." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1999. http://www.collectionscanada.ca/obj/s4/f2/dsk2/ftp03/MQ35865.pdf.

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Molo, Ryan Patromo, and Justin Carre. "Green Marketing : Student’s perceptions and preferences in the University of Gavle." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-19894.

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Aim: The aim of this study is to determine the factors that may influence the purchasing behaviour of the students of the University of Gavle with regards to green products. This study aims to answer the question if the following factors such as: gender of the students, price of the green product, level of green awareness and the green behaviour of the students and whether they have a significant difference with the purchasing behaviour of the students. Design/methodology/approach: The framework is structured on the bases of examining the correlation between the following variables, green beha
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15

Gephart, Jessica A. "An analysis of green advertising for food and household cleaning products from 1960-2008." Miami University Honors Theses / OhioLINK, 2011. http://rave.ohiolink.edu/etdc/view?acc_num=muhonors1303478521.

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Christodoulou, Carolina, and Philip Bertilsson. "Fifty Shades of Green." Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-17436.

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The current green marketing industry is growing due to increasing consumer demand in combination with current environmental issues. Even so a common definition of the term green does not exist which creates both company and consumer confusion. Generally the expression is perceived by consumers to only describe environmentally friendly products but it is also further applied to different activities such as production, distribution and retailing. Due to the consumer lack of knowledge companies are having continuous difficulties satisfying the consumer’s changing needs and simultaneously protecti
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17

Akter, Khalida. "Factors affecting consumers green purchase intention towards ecological products: ICA supermarket in Sweden." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-32283.

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Title: “Factors affecting consumers green purchase intention towards ecological products: ICA supermarket in Sweden”. Level: Master degree thesis in Business AdministrationAuthor: Khalida Akter Supervisor: Zahra AhmadiExaminer: Maria Fregidou-Malama Aim: The aim of this study is to investigate how consumer trust, eco-branding and green marketing strategy influence consumer purchase intention towards ecological products. Method: The qualitative method and inductive approach have been used for this research. The primary data have been collected through face to face interview and the secondary da
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Van, Kenhove Nathalie, and Lotti Biro. "Advertising Skepticism : The influence of demographic factors, consumerism and green washing in the organic food industry." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-53651.

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In 2016, it is no longer possible to deny the existence of global warming and its harmful effects on our planet and the environment. Not only experts, but also consumers, have become increasingly concerned about the environment. This increased awareness and concern has increased consumers’ interest in purchasing environmentally friendly food products, and has caused companies to focus on programs intent on reducing their environmental impact and helping the environment. Companies have introduced more environmentally friendly food products, accessible on a large scale, and have changed their co
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Fichana, Daniel. "Green engineering and gate-to gate life cycle assessments for pharmaceutical products /." Full text available online, 2005. http://www.lib.rowan.edu/find/theses.

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Höß, Theresa [Verfasser], and Werner [Akademischer Betreuer] Kunz. "Alternative Green Extraction Methods for Natural Products / Theresa Höß ; Betreuer: Werner Kunz." Regensburg : Universitätsbibliothek Regensburg, 2018. http://d-nb.info/1156008441/34.

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Shih, Ping-jung, and 施並榕. "Green Financial Products and Services." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/76586278170356491383.

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碩士<br>國立中央大學<br>財務金融學系碩士在職專班<br>99<br>Responsibility in the financial industry for sustainable development is an international trend. The industry is now required to process its daily operations, products, and services in a way that fulfills their economic, environmental and social responsibility. The financial sector is required to emphasize their "green organizational behavior", through the establishment of sustainable practices that reflect their business strategy through management systems, establishing green supervision mechanisms, and through their core business areas that provide societ
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Huang, Chun-Chih, and 黃俊智. "Do Green Products Really Protect Environment? The Study of Green Products, Visual Cues, and Consumption." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/15705556534449724104.

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碩士<br>國立東華大學<br>企業管理學系<br>98<br>Green consumption has become a major trend in the market place. Consumers are willing to buy environmental-friendly products for the environmental protection. However, does it meet the definition of environmental protection? This study applies three experiments to examine whether the consumers’ consumption of the products will be effected by the use of environmental-friendly products. The first experiment examines the impact of environmental-friendly products and consumer’s environmental attitude towards consumption of the product. The findings show that consume
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23

Vasconcelos, Mariana Lacerda. "Do co-created green products have higher consumers’ trust than traditionally developed new green products?" Master's thesis, 2021. http://hdl.handle.net/10400.14/34958.

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Nowadays, the world faces several environmental challenges that require urgent adoption of environmentally friendly practices. However, consumer adoption of green products is still below the desirable levels. One reason is consumers’ lack of trust on products’ green claims. Innovation literature shows that co-creation is built on trust. This research analyses whether co-creation can be used by firms to increase trust in green products, consequently leading to higher purchase intentions. Additionally, tests where co-created green attributes should lie: the product’ periphery (i.e., packaging) o
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Chen, Liao Jui, and 廖瑞真. "Green Thinking in Museum Cultural Products." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/74765353384737283529.

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碩士<br>實踐大學<br>產品與建築設計研究所碩士在職專班<br>99<br>ABSTRACT Because of misuse of the Earth's resources and increasingly severe pollution of the environment, environmental protection has become one of the world's most pressing issues. In line with the importance attached to this issue and green product trends, green thinking will be an important future trend in the development and design of museum cultural products. This research project performed case studies of six museums in the greater Taipei area: National Palace Museum, Taipei Fine Arts Museum, Museum of Contemporary Art, Taipei, New Taipei City Yi
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Bartman, Celeste Camille. "Environment Canada’s environmental choice program (ECP) : using information about the way consumers think about the ecologo to increase the program’s utility for consumers." Thesis, 1995. http://hdl.handle.net/2429/4393.

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Environment Canada's Environmental Choice Program (ECP) was officially announced in June of 1988. Its purpose is to help consumers find products and services that reduce the burden on the environment. Companies can apply to have a product certified with the EcoLogo where appropriate guidelines exist. The EcoLogo symbol takes the form of three doves intertwined into a maple leaf with the accompanying words: "Environmental Choice". A 1994 poll conducted for the ECP found that only 37% of Canadians have some level of either aided or unaided awareness of the EcoLogo (Environics R
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Chia-Wen, Liu, and 劉佳玟. "The study of the optimal segmentation prices of green products – a case study of green 3C products." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/85269745617800921812.

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碩士<br>明新科技大學<br>工程管理研究所<br>96<br>In this study, we tried to offer more insight into green market in Taiwan. Traditionally, behavior variables, psychological variables, geographic variables and demographic variables were used to profile customers. However, the past studied pointed out that different results were obtained from different studies focusing on socio-demographic characteristics, it is country-specific. Furthermore, it was concluded that the more suitable variables for profiling the green purchase on all components of environmental consciousness were suggested to be the knowledge, att
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Chen, Yi Jyuan, and 陳宜娟. "Antecedents of Purchase Intention on Green Products: Moderator of Product Involvement and Example of Energy-Efficient Products." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/87816511094027170384.

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碩士<br>國立高雄應用科技大學<br>企業管理系碩士在職專班<br>101<br>The major aims of this study are to explore the effect of variables such as altruistic value, environmental sensitivity, self-image congruence, and perceived value on purchase intention of green products. To have further more findings, green consumption attitude as a mediating variable and product involvement as a moderator are included in this research. While choosing samples, the general public with economical bases visiting Fongsang branch of Taipower Company are qualified. A total of 200 valid copies of the questionnaires were collected. Through t
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簡伯璋. "Product Development for Green Supply Chain - A Case Study of ICT Products." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/52177286693633549558.

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碩士<br>國立清華大學<br>工業工程與工程管理學系<br>94<br>There are different strategies to develop green products due to various internal and external drivers, and this will affect the follow-up allocation of resources to the whole product life cycle, the degree of green design and level of participation in collaboration on green supply chain. Moreover, the quality of products should be guaranteed to meet the green design objective with the use of the green product development process. This study proposes a product development model for green supply chain, with a reference to a case study of ICT products. In the
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Hsinyi, Huang, and 黃馨儀. "Application of Green Bananas in Baked Products." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/07184611309329201522.

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碩士<br>中國文化大學<br>生活應用科學系<br>101<br>The unripe green banana contain the resistant starch which have several effect such as prevention intestinal diseases increase and decrease the glycemic index...etc. This study used the unripe green banana during the drying、milling and sifting to produce the banana powder(BP) ; the banana powder during the enzymes digestion to produce the fiber banana powder(HF-BP)；in the process to produce BP and HF-BP，the large particles which can not be sifted are the residual banana powder(R-BP).The BP and HF-BP respectively by 10% 20%, 30%, 40% proportion substituted flou
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JEN, LIN TZU, and 林咨仁. "Willingness of consumers to buy Green Products." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/67087587850897731806.

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碩士<br>明新科技大學<br>管理研究所在職專班<br>102<br>Along with international environmental protection concept starting, “the green product”, “the green marketing” and so on environmental protection consciousness and the idea awaken gradually in the people spread come many people to start to pay attention to the macroenvironment the change and the climate change before the comparison several years to have the very big difference year by year, therefore adopts the environment cognition concept and the green product marketing main axle comes the widespread promoted green product to make the people to enhance may
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Chang, Ya-Mei, and 張雅媚. "Investigation of Consumers’ Conception on Green Products." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/62268468124356125618.

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碩士<br>朝陽科技大學<br>應用英語系<br>102<br>With the rise of environmental conscious, more and more consumers notice that their purchase behavior could have an impact on our environment; thus, owing to this trend, the purpose of this study was to investigate the relationships among ecological sensitivity, environmental concern, consumers’ green attitude, consumers’ green purchasing and government policy. Participants were 301 individuals in central Taiwan. Questionnaire was composed of six parts to measure consumers’ conceptions towards green products. After data analyzing, the results showed that there w
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Chuluunbadrakh, Narantulga, and Narantulga Chuluunbadrakh. "Green Marketing: Consumer Attitudes toward Green Products and Purchase Intention in Mongolia." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/29v64m.

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碩士<br>亞洲大學<br>經營管理學系<br>102<br>Over the past decade, air pollution in Mongolia has been a growing issue and now capital Ulaanbaatar city has the second highest level of air pollution in the world. This is not only a Mongolian problem; it has become global concern. Most of the countries, around the globe have already tended to decrease air pollution and environmental issues. The aim of this study is exploring the influence of the four traditional marketing mix elements on attitude and purchasing intentions of Mongolian consumers of green products. This study used quantitative method with primar
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Tavares, Marta Mateus. "Exploring portuguese green-purchase behaviour: from environmental concerns to green products choice." Master's thesis, 2021. http://hdl.handle.net/10071/22533.

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Due to the irresponsible actions of the human being, the planet is reaching a breaking point. However, just as we were the creators of this problem, we can also be the solution. Green consumption is proved to be an effective way to minimize the negative impact of consumption on the environment. The research related to green consumption behaviour in Portugal is still scarce. Considering this, the present study used an extended version of the Theory of Planned Behaviour, in which it was included two additional constructs (Perceived Value and Willingness to Pay Premium), to measured consume
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Yang, Chang-Ying, and 楊長盈. "Green consumer factors of consumers to purchase behavioral intentions-Green 3C products." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/2t2bbg.

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碩士<br>國立臺東大學<br>資訊管理學系碩士班<br>100<br>The green awareness of consumers affects their buying behavior will be chosen as the primary issue to be addressed while the consumers buying green 3C products. The main framework was based on the Technology Acceptance Model (TAM); by TAM theory development process, the study added environmental protection awareness, role identity and the causal model between how the product perception construct would affect their attitude and the will of the green consumer behavior. The study collected information of consumers in Taiwan who bought 3C products before through
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陳孟鈺. "The Green Product Eco-design Approach and System for Energy-using Products Directive." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/38324517386646257562.

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碩士<br>國立清華大學<br>工業工程與工程管理學系<br>97<br>Owing to the enforcement and implementation of green environmental directives, e.g., the Restriction of Hazardous Substances (RoHS), Waste Electronic and Electrical Equipment (WEEE), and Eco-Design Requirements for Energy Using Products (EuP) in European Union, the “green” concept is fast becoming the global market trend and the base of industrial development. In order to prevent global environment from serious impact of industrialization and pollution caused by human business activities, developing products fit in with environmental concerns (called green
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Lin, Ching-Chun, and 林靖純. "The Effect of Subthreshold Stimulus on Consumer’s Product perception- Green products as Examples." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/09921910535458070804.

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碩士<br>中原大學<br>國際經營與貿易研究所<br>100<br>The purpose of this study was to investigate unconsciousness methods of influencing consumer choices. Due to consumers having a gradual awakening of consumer ego, when they face direct or forceful marketing, they will have a reactance reaction. This study used positive subthreshold stimuli, which were graphs and Chinese characters in a film. The subjects were divided into the three groups of controlling, graph and characters. The statistics among the groups were compared using ANOVA. The data were sifted and some was deleted, in order to avoid any threshold s
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何政翰. "Consumers’Attitude and Willingness to Pay for the Green Products-Example of Green Phone." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/f47uu3.

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碩士<br>逢甲大學<br>企業管理學系<br>104<br>In recent years, faced with the constant destruction of the environment caused by the problem, prompting the rise of consumer awareness of environmental protection. The rapid development of mobile phone industry, the mobile phone is also facing the problem of waste volume increased year by year. This study was to investigate is that consumers in the purchase of a Green Phone, which factors influence the attitude and purchase intention. To collect data from Internet questionnaire, and study the general consumer groups based. The results show (1) Environmental conc
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Chen, Hsuan-Chen, and 陳宣蓁. "Using green advertising appeals to promote purchase intention of green products- The green lifestyle as segmenting variable." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/frpxa2.

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碩士<br>中原大學<br>國際經營與貿易研究所<br>105<br>In recent years, the increasing global popularity of “green” promotes many enterprises to launch a variety of green products. With the arrival of green awareness, consumers gradually pay more attention to green products, thus, enterprises should understand the current green consumption trends and adjust their advertising strategy in accordance with the trends, which is key to enterprises ability to prosper in the green industry of the future. Therefore, this study engages in relevant discussions of green advertising, in order to understand what kind of green
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Wei-Hao, Wu, and 吳偉豪. "Green Products: What does it mean to consumers?" Thesis, 2015. http://ndltd.ncl.edu.tw/handle/66010694672424436519.

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碩士<br>東吳大學<br>企業管理學系<br>103<br>Mankind has always strived for a better future, where we can also leave an environment to our future generation. This Thesis was written in hopes that we can understand more about what consumers need and want in leading trends. It is given that big brand companies are seeking ways to improve their products so as to do less harm on the environment and human health. When consumers hear or think about purchasing “Green” products how are they affected in their purchasing decision, and if they care about how products have an impact on their bodies and environment. In
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Su, Yi-Wei, and 蘇奕瑋. "The Influence of Green Consumption Concepts, Consumer Attitudes and Green Product Attributes on Purchase Intention - As Examples of 3C Products." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/42842378866064899946.

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碩士<br>亞洲大學<br>經營管理學系碩士班<br>100<br>Today's global environmental incurs serious damage, the availability of resources is not easy, acquisition costs gradually increase and coupled with the impact of world economic recession. Consumption of energy saving and carbon reduction, green products and Consumption of green have come into focus. Taiwan implemented the behavior of Green Mark have paid attentions for many years, consumer demand for environmentally friendly products leads to encourage manufacturers to transition to design environmentally friendly products for consumers. In this study, 3C pro
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Shih, I.-Hsiang, and 施壹翔. "Environmental design for the products of green supply chain — an example of multimedia product." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/92494867588472280293.

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碩士<br>逢甲大學<br>工業工程與系統管理學研究所<br>96<br>Production with the procedures of raw material processing, manufacturing and packing generates various kinds of pollutants which are harmful for our environment and ecology. Therefore, people begin to pay attention to the topics of environment protection when they are pursuing the rapid developments of high technologies. In recent years, the green supply chain is one of the important ways for the enterprise to solve the pollution issues. There are five parts of green supply chain, Environmental Performance, Green Purchasing, Supplier Management, Design for
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Ho, Hsin-Yi, and 何欣怡. "Green Products of Country of Origin and Brand Images Affect to Green Consumption Behavior." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/56060002092231076159.

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碩士<br>大葉大學<br>國際企業管理學系碩士班<br>97<br>Country of origin, brand images of green products and green consumption behavior of consumers were studied in this study, moreover, the Likert 7-point scale was used and samples were collected from northern, central and southern Taiwan who have used THE BODY SHOP and L'OCCITANE green cosmetics (body, facial or hand care products), the sample response is 238, valid sample is 221, the rate of sample response is 92.8%, I collected those of samples from samples clicking electronic survey and randomly investigating on the streets, the SPSS was used to analyze the
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陳惠君. "A Study of the Relationships among Consumers’ Green Product Knowledge, Attitudes, Behavior, and Perceived Value ─ 3C green products as an example." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/vq3x83.

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碩士<br>國立彰化師範大學<br>財務金融技術學系<br>102<br>This study aimed to invest igate the behavior of green consumers 3C products that consumers green 3C product knowledge, perceived value, green consumer at t i tudes and relevance of green consumer behavior and discussion perceived value and green consumer at t i tudes in this behavior agency, which has the effect , and then understand the relat ionship between variables and influence. Research method is based on quest ionnai res, subjects used the 3C green consumer products as the main subject . In addi t ion, the use of convenience sampl ing method, throug
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Chen, Ching Yu, and 陳靖宇. "Studying the relationship between consumers' environmental knowledge, their attitude and willingness to buy green products and their behavior towards green products purchasing." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/86402023970023733146.

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碩士<br>亞洲大學<br>經營管理學系碩士在職專班<br>103<br>In recent years, the world has attached great importance to the issues of global warming and serious ecological damage. With the rise of environmental awareness, how to enhance the willingness of consumers to buy green products has become an important issue. The main purpose of this study is to investigate how environmental knowledge of consumers and their attitudes affect their willingness to purchase green products. This study compiled the above variables of the relevant documents and made related research on general consumers who live in the Southwest re
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Mahlangu, Sfiso Goodman. "Relationship between awareness and willingness to purchase green products." 2014. http://encore.tut.ac.za/iii/cpro/DigitalItemViewPage.external?sp=1001536.

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M. Tech. Marketing<br>Environmental research has been growing fast in recent years, especially since global warming is becoming a major challenge to the world. Other problems include: damage to the environment, shortage of natural resources, and continuous climate change. Today, a large number of consumers around the world indicate that they are concerned about the environment; and they consider the environment in their purchasing decision-making. Furthermore, these consumers indicate that they are willing to pay more green products. This study focuses on awareness and the willingness to purch
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Chang, Hu-Na, and 張瑚娜. "Comparative Study of Purchasing Green Products among Different Cultures." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/00455344730086958962.

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碩士<br>淡江大學<br>國際企業學系碩士班<br>100<br>Owing to the global energy shortage and the growing environmental pollution nowadays, the ecological consciousness and the concept of green consumption around the world are rising. People who have received more environmental knowledge have put it into their daily consuming action. Encouraged by the principle of supply and demand, more enterprises and manufacturers have joined this organic, as well as environmentally friendly market. They can not only benefit from it but improve or even reverse the corporate image. However, how to develop an efficient marketing
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Lee, Chung-chung, and 李忠聰. "A Study on the Criterion for Green Products Development." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/40964140770212232591.

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碩士<br>世新大學<br>資訊管理學研究所(含碩專班)<br>99<br>Since the industrial revolution, new technology was invented which further increase human’s needs and desires. This phenomenon resulting in over-development of the earth's resources and environmental pollution. In the recent decades because of global warming caused by abnormal climate change, number of natural disasters slowly beginning to affect the earth. Due to these dramatic climate change, human began to recognize the importance of environmental protection. Countries around the world begin to reduce waste and further develop relevant laws and regulati
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Yang, Seng-ta, and 楊昇達. "Investigation of Cognition and Attitude on Green Design Products." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/62417207643916817947.

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碩士<br>立德大學<br>資源環境研究所<br>97<br>Under the global environment change and globalization effect in recent years, the international society took seriously more and more to the environmental protection issues and the environmental consciousness. The green product’s development already became the very important work. The 3R, that is, reducing, recycling and reuse, concept is adopted to the manufacturing process of green product. It is expected to reach the goal of packing reducing, hazardous material decreasing, energy consumption measuring, material recycling and life period extending and may cause
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Chen, Feng-Mei, and 陳鳳美. "The Study of Purchase Intentions on Green Innovative Products." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/91463701837901396801.

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碩士<br>國立高雄應用科技大學<br>國際企業系<br>97<br>Product innovating is the essential key for Enterpprises to keeping their predominance in the market. While the ideological trend of green consumption has been the mainstream in the 21st centry, enterprises must do product- innovation combining with green factor to take a sustainable development in the mainstream. Green Consumption and Innovation Adoption have been important topics of the academic research. Reviewing the previous related studies, we found most of them were forcused on a single theory, either Green Consumption or Innovation Adoption. Thus it i
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YENLUN, LO, and 羅燕倫. "The Research of Consumers To Buy Green Products Factors." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/58714563941018609401.

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碩士<br>育達科技大學<br>資訊管理所<br>102<br>While rapid economic development is destroying the planet, people have begun to think about what the environment means to them; environmental awareness is rising. Therefore, how manufacturers increase people’s attraction to eco-friendly products has become a vital issue. This research focuses on consumer’s attitudes towards environmental issues, corporations’ green marketing, and whether the extent of understanding green products influences their purchasing. Thus, from these factors we are able to realize what makes consumers buy green products. We made use of b
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