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Artículos de revistas sobre el tema "Electronic commerce"

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Autor: Grafiati

Publicado: 4 de junio de 2021

Última modificación: 29 de julio de 2024

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1

Pinho de Rezende, Erickson. "ELECTRONIC COMMERCE (E-COMMERCE)". Revista Gênero e Interdisciplinaridade 4, n.º 04 (11 de julio de 2023): 162–77. http://dx.doi.org/10.51249/gei.v4i04.1452.

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The work in question here aims to show how contracts are the basis for carrying out electronic commerce or E-commerce, since its rule is also based on the Consumer Defense Code (CDC), Law 8.078/90. In addition, it will clarify how to use contracts to obtain any other asset. The adhesion contract, the focus of our study, is a contract carried out where only one of the parties is willing to assume the risk of the thing, which is generally a movable good and almost always an electronic good that is easily deteriorated. Knowing this, it is up to those who have a little clarification and study, to show that today with the Consumer Defense Code (CDC), people have a framework of rules and laws that protect and support their protection. For its elaboration, this research will be carried out through bibliographical references of renowned authors, who are the ones we base ourselves on for the study of the subject discussed here.

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2

Coppock, Karen y Colin Maclay. "Electronic commerce". info 5, n.º 2 (abril de 2003): 17–23. http://dx.doi.org/10.1108/14636690310480162.

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3

Shabazz, Daaim. "Electronic Commerce". Journal of African Business 1, n.º 3 (septiembre de 2000): 29–47. http://dx.doi.org/10.1300/j156v01n03_03.

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4

Pearlman, David y Tharun Pathapati. "Electronic Commerce". Journal of Teaching in Travel & Tourism 1, n.º 4 (24 de septiembre de 2001): 89–98. http://dx.doi.org/10.1300/j172v01n04_07.

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5

Slavko, Đerić. "Electronic Commerce". ECONOMICS 4, n.º 2 (1 de diciembre de 2016): 133–41. http://dx.doi.org/10.1515/eoik-2017-0003.

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Summary Electronic commerce can be defined in different ways. Any definition helps to understand and explain that concept as better as possible.. Electronic commerce is a set of procedures and technologies that automate the tasks of financial transactions using electronic means. Also, according to some authors, electronic commerce is defined as a new concept, which is being developed and which includes process of buying and selling or exchanging products, services or information via computer networks, including the Internet. Electronic commerce is not limited just to buying and selling, but it also includes all pre-sales and after-sales ongoing activities along the supply chain. Introducing electronic commerce, using the Internet and Web services in business, realizes the way to a completely new type of economy - internet economy.

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6

Al‐Mashari, Majed. "Electronic commerce". Benchmarking: An International Journal 9, n.º 2 (mayo de 2002): 182–89. http://dx.doi.org/10.1108/14635770210421845.

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7

McLoughlin, Glenn J. "Electronic commerce". Journal of Academic Librarianship 26, n.º 3 (mayo de 2000): 196–98. http://dx.doi.org/10.1016/s0099-1333(00)00099-9.

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8

Field, Simon y Michael Waidner. "Electronic Commerce". Computer Networks 32, n.º 6 (mayo de 2000): 667–68. http://dx.doi.org/10.1016/s1389-1286(00)00088-8.

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9

Rajaraman, V. "Electronic commerce". Resonance 6, n.º 4 (abril de 2001): 8–14. http://dx.doi.org/10.1007/bf02994589.

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10

Rajaraman, V. "Electronic commerce". Resonance 5, n.º 11 (noviembre de 2000): 26–36. http://dx.doi.org/10.1007/bf02868490.

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11

Hernando, Professor Dr Isabel. "Electronic commerce". Computer Law & Security Review 19, n.º 5 (septiembre de 2003): 363–74. http://dx.doi.org/10.1016/s0267-3649(03)00504-1.

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12

Ilca Lima, Ivan Alcoforado Jr, Maria. "Electronic Commerce". Electronic Markets 9, n.º 1-2 (1 de abril de 1999): 132–35. http://dx.doi.org/10.1080/101967899359364.

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13

Uchamballi, Valsaraj, M. Mohan Reddy y N. Vijayaditya. "Electronic Commerce". IETE Technical Review 16, n.º 3-4 (mayo de 1999): 363–66. http://dx.doi.org/10.1080/02564602.1999.11416851.

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14

Sirurmath, Sangayya S. "Electronic Commerce". Vikalpa: The Journal for Decision Makers 29, n.º 3 (julio de 2004): 177–85. http://dx.doi.org/10.1177/0256090920040313.

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15

Rajaraman, V. "Electronic commerce". Resonance 6, n.º 1 (enero de 2001): 8–17. http://dx.doi.org/10.1007/bf02839029.

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16

Bach, Stefan y Georg Erber. "Electronic commerce". Economic Bulletin 36, n.º 4 (abril de 1999): 3–10. http://dx.doi.org/10.1007/bf02684063.

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17

Rajaraman, V. "Electronic commerce". Resonance 6, n.º 6 (junio de 2001): 18–27. http://dx.doi.org/10.1007/bf02907362.

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18

Wright, Benjamin. "Electronic commerce". Computer Law & Security Review 10, n.º 6 (noviembre de 1994): 311–12. http://dx.doi.org/10.1016/0267-3649(94)90123-6.

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19

Rajaraman, V. "Electronic commerce". Resonance 6, n.º 8 (agosto de 2001): 22–31. http://dx.doi.org/10.1007/bf02902513.

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20

Rajaraman, V. "Electronic commerce". Resonance 5, n.º 10 (octubre de 2000): 13–23. http://dx.doi.org/10.1007/bf02836837.

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21

Rajaraman, V. "Electronic commerce". Resonance 6, n.º 2 (febrero de 2001): 6–13. http://dx.doi.org/10.1007/bf02836936.

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22

Susanti, Dyah Ochtorina. "THE ELECTRONIC MARKET (MARKETPLACE) ON ELECTRONIC TRADE (E-COMMERCE) IN INDONESIA". NOTARIIL Jurnal Kenotariatan 7, n.º 1 (3 de junio de 2022): 24–31. http://dx.doi.org/10.22225/jn.7.1.2022.24-31.

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This research is motivated by the importance of the role of the marketplace as a place for electronic commerce transaction activities between sellers and buyers that can prevent losses and provide a sense of security for both sellers and buyers. Given the importance of the role of the marketplace, it becomes a problem when questions arise regarding the legal position of the electronic market (marketplace) in electronic commerce (e-commerce) in Indonesia. Therefore, this study aims to find out the position (status or standing) electronic market law (marketplace) on trade electronics (e-commerce) in Indonesia. This study uses normative legal research with a statute legal approach and a conceptual approach. This study results of this study showed that the legal position of the marketplace in electronic commerce (e-commerce) in Indonesia includes 2 (two) things, namely the legal position as a platform and the legal position as a guarantor.

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23

Li, Xiao Bo. "Research of E-Commerce Negotiation Strategies on Genetic Algorithm". Advanced Materials Research 433-440 (enero de 2012): 4020–24. http://dx.doi.org/10.4028/www.scientific.net/amr.433-440.4020.

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With the electronic commerce's unceasing development, the traditional electronic commerce(e-commerce) flow and the support technology are facing up to the huge challenge. Therefore, it becomes a urgent needs to change traditional commerce pattern, as well as enhance the transaction efficiency and increase intellectualized degree of the transactions. But the agent technology's appearance has provided the new turning point for the intellectualization electronic commerce's development, also arose at the historic moment based on the agent e-commerce model. The agent technology and the genetic algorithm(GA) are discussed in this paper, together with the e-commerce on-line negotiations application, which provides the quota and the optimized model for on-line negotiations' development.

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24

Bhumika, Tuli, Jyoti, Gautam Neha y Kumar Santosh. "Overview of Electronic commerce (E-commerce)". i-manager's Journal on Information Technology 11, n.º 2 (2022): 29. http://dx.doi.org/10.26634/jit.11.2.18955.

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E-commerce plays a vital role in today's services. It is mainly the work of selling and buying goods through online trading or data transmission over the Internet. This paper gives a complete explanation of E-commerce and why it is used. The main purpose of this paper is to inform people about every aspect of E-commerce, such as what it is and what types of intermediaries it offers. In addition, the role of E-commerce in modern life, including its benefits and difficulties, is discussed.

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25

Yan, Wei. "Research on Tourism E-Commerce Based on Web Data Mining Technology". Applied Mechanics and Materials 543-547 (marzo de 2014): 3663–66. http://dx.doi.org/10.4028/www.scientific.net/amm.543-547.3663.

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E-commerce is an inevitable trend of the development of tourism industry according to the characteristics of the development of tourism electronic commerce, using Web data mining technology, the tourists, and tourism core product classification to develop personalized tourism electronic commerce services, identify potential customers, develop dynamic adjustment of tourism products, and improve the tourism electronic commerce web site design and the tourism information retrieval speed.[ It can provide the tourism electronic commerce website for tourism enterprise construction planning, strategic planning, website maintenance and web marketing to provide the reference for the construction of network brand. Analysis of the data mining technology and Web records the process of mining, mining and recommendation engine using Web records help the tourism electronic commerce personalized tourism network. Meanwhile, the usages of e-commence can recommend travel plans for travelers and improve the reservation rate of network of tourism. Tourism enterprises also can make more profit

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26

LIASHEVSKA, Viktoriia y Nani DAVIDENKO. "ESTABLISHMENT OF ELECTRONIC COMMERCE AT THE ENTERPRISE". Herald of Khmelnytskyi National University. Economic sciences 308, n.º 4 (28 de julio de 2022): 192–96. http://dx.doi.org/10.31891/2307-5740-2022-308-4-30.

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The study is devoted to the analysis of the state of e-commerce in enterprises. The article considers different approaches to understanding e-commerce as a component of e-business. An attempt is made to determine the place of e-commerce in the formation of the competitiveness of the enterprise. The advantages of using e-commerce for the company are provided, which include: cost reduction, coverage of a larger market segment and others. The advantages that appear to the consumer include: ease of finding stores online; the ability to obtain information about the entire range of the store without the help of a worker; possibility to receive the order at home; round-the-clock loyalty of the store; comparison of prices and quality of goods in different stores at home. Approaches to understanding the essence of e-commerce as a component of business education are considered. The existing models of e-business and their characteristics are given, namely: B2B, B2C, B2A, C2A, C2C. The article also identifies the functions and processes that include e-commerce, which include: ordering catalogs and price lists; connection of Internet applications with the internal system of office work; self-registration of consumers; the possibility of selling goods of different categories via the Internet; order processing according to the standard scheme; making online payments. The trend of growth of e-sales sales for 2018-2020 is illustrated, which indicates an increase in the number of people who use the services of e-commerce companies. Four levels of mutual relations of participants of trade processes and influence of their definition on production activity are resulted. The paper presents a list of disadvantages of using e-commerce for the consumer, which include the security of personal data, the possibility of fraud and others, as well as for the manufacturer, namely: high competition in the market, the possibility of the consumer. fraud, as well as the need for a longer analysis of all performance indicators on the site. The influence of the current state of introduction of e-commerce in the activity of the enterprise on the possible level of potential of development and increase of production indicators is analyzed.

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27

Scott, Kenneth E. "Electronic Commerce Revisited". Stanford Law Review 51, n.º 5 (mayo de 1999): 1333. http://dx.doi.org/10.2307/1229411.

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28

Aïmeur, Esma, Gilles Brassard y Flavien Serge Mani Onana. "Blind Electronic Commerce". Journal of Computer Security 14, n.º 6 (1 de diciembre de 2006): 535–59. http://dx.doi.org/10.3233/jcs-2006-14603.

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29

Maggs, Gregory E. "Regulating Electronic Commerce". American Journal of Comparative Law 50 (2002): 665. http://dx.doi.org/10.2307/840894.

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30

Pedersen, Eric y David Paper. "Electronic Commerce Travel". Journal of Cases on Information Technology 9, n.º 1 (enero de 2007): 73–89. http://dx.doi.org/10.4018/jcit.2007010105.

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31

Adam, Nabil R. y Yelena Yesha. "Electronic commerce: tutorial". ACM SIGMOD Record 27, n.º 2 (junio de 1998): 498. http://dx.doi.org/10.1145/276305.276350.

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32

Daoud, F. "Electronic commerce infrastructure". IEEE Potentials 19, n.º 1 (2000): 30–33. http://dx.doi.org/10.1109/45.825639.

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33

Neilson, I. "Review: Electronic Commerce". Computer Bulletin 42, n.º 4 (1 de julio de 2000): 31. http://dx.doi.org/10.1093/combul/42.4.31-b.

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34

Cullinane, David. "Electronic Commerce Security". Information Systems Security 7, n.º 3 (septiembre de 1998): 54–65. http://dx.doi.org/10.1201/1086/43300.7.3.19980901/31009.10.

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35

Jo, Geun-Sik y Young Moon Chae. "Intelligent electronic commerce". Expert Systems with Applications 24, n.º 2 (febrero de 2003): 151. http://dx.doi.org/10.1016/s0957-4174(02)00137-9.

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36

Schumny, Harald. "Electronic commerce world". Computer Standards & Interfaces 25, n.º 2 (mayo de 2003): 65–68. http://dx.doi.org/10.1016/s0920-5489(03)00020-5.

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37

Maggs, Gregory E. "Regulating Electronic Commerce". American Journal of Comparative Law 50, suppl_1 (2002): 665–85. http://dx.doi.org/10.1093/ajcl/50.suppl1.665.

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38

Chung, J. Y., K. J. Lin y S. S. Y. Shim. "Beyond electronic commerce". Computer 38, n.º 8 (agosto de 2005): 92–93. http://dx.doi.org/10.1109/mc.2005.254.

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39

Kappel, Gerti, Günter Müller y Franz Schober. "Themenheft: Electronic Commerce". Informatik - Forschung und Entwicklung 15, n.º 4 (1 de noviembre de 2000): 181. http://dx.doi.org/10.1007/s004500000064.

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40

ZHYLINSKA, Oksana y Svitlana FIRSOVA. "CONTEXTUAL MARKETING IN THE ELECTRONIC COMMERCE MARKET". Herald of Khmelnytskyi National University. Economic sciences 320, n.º 4 (29 de junio de 2023): 204–9. http://dx.doi.org/10.31891/2307-5740-2023-320-4-30.

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It has been shown that online business creates new professions and opens up new work places. A persistent trend of growth and development of electronic commerce may occur in Ukraine, driven by growth drivers: increasing Internet penetration; an increase in the number of smartphones sold in Ukraine; outbreak caused by COVID-19; growing trust in digital payment systems; increased variety and improvement of payment methods; expansion of delivery geography and shorter delivery terms; low delivery rate; growth of individual living; increasing reliability of online sellers; development of innovative technologies (augmented reality, virtual reality). The main prospects and insecurities are outlined, such as the worldwide digitalization and their influx into online business and the economy. The rise of contextual marketing in the e-commerce market has been promoted with the help of such technologies as the Internet of speech (IoT) and piece intelligence (AI), which can be used to collect per-line inputs from their clients on the basis of individual approach, creating a personalized client profile. It has been proven that custom marketing can operate on three levels: informational marketing, interactive marketing, and intrinsic marketing. The combination of these three levels of customized marketing includes the creation of personalized customer satisfaction “responsive and responsive” and the promotion of more targeted marketing based on mobile apps, theft payment systems, piece intelligence, which will gradually lead to the development of digitalization, the introduction of digital products through the method of satisfaction and maximization participants in the electronic commerce market.

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41

Hamdun, Nizar, Marliyah Marliyah y Nurbaiti Nurbaiti. "Strategi Pelaku Bisnis Electronic Commerce (E-Commerce)". Journal Locus Penelitian dan Pengabdian 1, n.º 2 (15 de mayo de 2022): 60–67. http://dx.doi.org/10.36418/locus.v1i2.13.

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Pendahuluan: Perkembangan teknologi membawa perubahan lingkungan yang kemudian menjadi masalah saat ini menimbulkan kekhawatiran berkepanjangan bagi para pelaku bisnis. Strategi untuk menciptakan penjualan efektif, kini pelaku bisnis mencoba mempertahankan bisnis mereka pada masa pandemi mengalihkan penjualan dari metode langsung ke sistem penjualan online. Tujuan Stategi pelaku bisnis Electronic Commerce (Tokopedia) dalam pemulihan Ekonomi di masa pandemi Covid 19, tantangan pelaku bisnis Electronic Commerce (Tokopedia) dalam menarik konsumen di masa pandemi Covid-19, dan perspektif Ekonomi Islam pada pelaku bisnis Electronic Commerce (Tokopedia) yang berkembang saat ini Metode Adapun metode yang di gunakann adalah pendekatan kualitatif dengan teknik pengumpulan data melalui wawancara, observasi dan dokumentasi. Hasil Hasil penelitian menunjukan strategi pelaku bisnis Electronic Commerce (Tokopedia) dalam pemulihan Ekonomi di masa pandemi Covid 19 sesuai segmen pasar yaitu mampu melihat peluang dan kebutuhan pasar yang dibutuhkan saat masa pandemi. Tantangan pelaku bisnis Electronic Commerce (Tokopedia) dalam menarik konsumen di masa pandemi Covid-19 yaitu persaingan antara para mitra Tokopedia yang menjual produk sama dengan perbandingan harga yang berbeda, harus mampu aktif dalam mengenalkan toko dan produk yang dijual, karena hal ini sangat mempengaruhi rating pada toko, semakin sering live akan mengajak para konsumen untuk berkunjung dan belanja. Kesimpulan Perspektif Ekonomi Islam pada pelaku bisnis Electronic Commerce (Tokopedia) adalah persoalan ijitihadi. Dalam konsep Islam segala sesuatu yang berbentuk interaksi sesame manusia (Muamalah) pada dasarnya dibolehkan, sejauh tidak ada dalil yang menentukan keharamannya.

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42

Hamdun, Nizar, Marliyah Marliyah y Nurbaiti Nurbaiti. "Strategi Pelaku Bisnis Electronic Commerce (E-Commerce)". Journal Locus Penelitian dan Pengabdian 1, n.º 2 (15 de mayo de 2022): 60–67. http://dx.doi.org/10.58344/locus.v1i2.13.

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Pendahuluan: Perkembangan teknologi membawa perubahan lingkungan yang kemudian menjadi masalah saat ini menimbulkan kekhawatiran berkepanjangan bagi para pelaku bisnis. Strategi untuk menciptakan penjualan efektif, kini pelaku bisnis mencoba mempertahankan bisnis mereka pada masa pandemi mengalihkan penjualan dari metode langsung ke sistem penjualan online. Tujuan Stategi pelaku bisnis Electronic Commerce (Tokopedia) dalam pemulihan Ekonomi di masa pandemi Covid 19, tantangan pelaku bisnis Electronic Commerce (Tokopedia) dalam menarik konsumen di masa pandemi Covid-19, dan perspektif Ekonomi Islam pada pelaku bisnis Electronic Commerce (Tokopedia) yang berkembang saat ini Metode Adapun metode yang di gunakann adalah pendekatan kualitatif dengan teknik pengumpulan data melalui wawancara, observasi dan dokumentasi. Hasil Hasil penelitian menunjukan strategi pelaku bisnis Electronic Commerce (Tokopedia) dalam pemulihan Ekonomi di masa pandemi Covid 19 sesuai segmen pasar yaitu mampu melihat peluang dan kebutuhan pasar yang dibutuhkan saat masa pandemi. Tantangan pelaku bisnis Electronic Commerce (Tokopedia) dalam menarik konsumen di masa pandemi Covid-19 yaitu persaingan antara para mitra Tokopedia yang menjual produk sama dengan perbandingan harga yang berbeda, harus mampu aktif dalam mengenalkan toko dan produk yang dijual, karena hal ini sangat mempengaruhi rating pada toko, semakin sering live akan mengajak para konsumen untuk berkunjung dan belanja. Kesimpulan Perspektif Ekonomi Islam pada pelaku bisnis Electronic Commerce (Tokopedia) adalah persoalan ijitihadi. Dalam konsep Islam segala sesuatu yang berbentuk interaksi sesame manusia (Muamalah) pada dasarnya dibolehkan, sejauh tidak ada dalil yang menentukan keharamannya.

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43

Komiak, Sherrie Xiao y Izak Benbasat. "Understanding Customer Trust in Agent-Mediated Electronic Commerce, Web-Mediated Electronic Commerce, and Traditional Commerce". Information Technology and Management 5, n.º 1/2 (enero de 2004): 181–207. http://dx.doi.org/10.1023/b:item.0000008081.55563.d4.

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44

Gong, Song Jie y Ya Wang. "Research on Cell Phone Photograph Data Mining in Mobile Electronic Commerce". Applied Mechanics and Materials 556-562 (mayo de 2014): 5801–4. http://dx.doi.org/10.4028/www.scientific.net/amm.556-562.5801.

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Mobile Internet is a fast growing, dynamic field, and has wide-ranging application prospects. Electronic commerce is an important application of mobile Internet and it is increasingly changing people’s way of life in the information era. For the present, electronic commerce business is confronted with such challenges as homogeneous profit pattern, customer churn, tenuous loyalty, single channel and so on. Compared to traditional electronic commerce, mobile electronic commerce has incomparable advantages in location, urgency and anytime, anywhere access. On the foundation of association rules in data mining, the architecture of cell phone photograph data mining system and recommendation system model is totally researched. It used the association rule mining algorithm to bulid a cell phone photograph data mining system model. It is very effective for cell phone photograph data mining problem in mobile electronice commerce.

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45

Majchráková, Jana y Iveta Kremeňová. "E-SOURCING (ELECTRONIC SOURCING) – ESSENTIAL ELEMENT OF E-COMMERCE (ELECTRONIC COMMERCE)". Pošta, Telekomunikácie a Elektronický obchod 14, n.º 2 (2019): 34–38. http://dx.doi.org/10.26552/pte.c.2019.2.5.

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46

Boateng, Richard. "Resources, Electronic-Commerce Capabilities and Electronic-Commerce Benefits: Conceptualizing the Links". Information Technology for Development 22, n.º 2 (3 de septiembre de 2014): 242–64. http://dx.doi.org/10.1080/02681102.2014.939606.

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47

Basheer, Dr Aariefa. "E-Commerce and E-Policy Issues and Strategy Perspective for India". ComFin Research 10, S1-Oct (21 de octubre de 2022): 37–44. http://dx.doi.org/10.34293/commerce.v10is1-oct.6146.

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Today is the world of scientific developments, electronics and electrical. One of the major developments is the mode of commerce through electronic or electronic commerce. This research article discusses the key issues regarding the services that are connected to electronic commerce today. Hence, there are certain useful and essential key queries and issues pertaining to this area and of course for the purpose to initiate a debate on this. Thus, there are certain questions related to these issues now a day. In order to justify this, there are issues connected to the electronic commerce from the World Trade Organization (WTO)outlook towards the nations across the globe in general and India in particular. In fact, the electronic commerce or E-commerce has to be made further more effective and flawless for its smooth and successful process so that it could flourish with all its potentials to every nook and corner of the world. Thus, this paper discusses the issues of E-commerce and strategic standpoint for India.

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48

Wigand, Rolf T. y Robert I. Benjamin. "Electronic Commerce: Effects on Electronic Markets". Journal of Computer-Mediated Communication 1, n.º 3 (23 de junio de 2006): 0. http://dx.doi.org/10.1111/j.1083-6101.1995.tb00166.x.

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49

Zhumadilova, M., Ye Dussipov y M. Zhussupbekova. "The essence of electronic commerce and electronic transactions". BULLETIN of the L.N. Gumilyov Eurasian National University. Law Series 132, n.º 3 (2020): 44–56. http://dx.doi.org/10.32523/2616-6844-2020-132-3-44-56.

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This article describes the problem of the legal nature of electronic commerce and electronic transactions, which are relevant with the development of information and communication technologies. According to the authors, electronic commerce is a type of entrepreneurial activity in the sale of goods and services using information and communication technologies. In this article, the authors study the legal nature and signs of entrepreneurial activity, electronic commerce and electronic transactions, compare the opinions of scientists on this issue. The authors distinguish the following signs of electronic commerce, firstly, it is a trading activity that is aimed at making a profit by making transactions using information and communication technologies; secondly, it is an entrepreneurial activity that is risky in nature; thirdly, electronic commerce is based on electronic transactions using information and communication tools, the implementing of which is associated with the transfer of information; fourthly, the implementation of electronic commerce has its own characteristics, for example, the delivery of goods in various ways and making payments in various ways. In addition, the authors propose an amendment to the current legislation and propose a definition of entrepreneurial activity and electronic transaction.

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Anggraeni, RR Dewi y Acep Heri Rizal. "Pelaksanaan Perjanjian Jual Beli Melalui Internet (E-Commerce) Ditinjau Dari Aspek Hukum Perdataan". SALAM: Jurnal Sosial dan Budaya Syar-i 6, n.º 3 (2 de junio de 2019): 223–38. http://dx.doi.org/10.15408/sjsbs.v6i3.11531.

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Abstract.An internet purchase agreement (E-commerc) in terms of aspects of civil law is very fundamental. E-commerce is quite easy to use in terms of buying and selling transactions, so there is a legal relationship inherent through internet transactions. The Electronic Information and Transaction Law (UUITE) is the basis for regulating electronic transactions through internet media such as mobile computers and others, so that these activities result in accountable legal actions. In order for the legal actions taken to be accountable, the transaction made in the form of an electronic agreement is written. The importance of legal issues in the field of E-commerce aims to provide protection and settlement of disputes in sale and purchase agreements for parties that use electronic media as a media transaction. This study emphasizes the legality (strength of law) of E-commerce agreements, and choice of law dispute resolution (choice of law) in the implementation of dispute resolution between parties in transactions through electronic media.Keywords: Alternative Dispute Resolution-ADR, E-commerce, Online Buying and Selling Abstrak.Perjanjian pembelian melalui internet (E-commerc) dalam hal aspek hukum perdata sangat fundamental. E-commerce cukup mudah digunakan dalam hal transaksi jual beli, sehingga terdapat hubungan hukum yang melekat melalui transaksi internet. Undang-Undang Informasi dan Transaksi Elektronik (UUITE) sebagai dasar pengaturan transaksi elektronik melalui media internet seperti komputer handphone dan lainnya, sehingga dari kegiatan tersebut mengakibatkan perbuatan hukum yang dapat dipertanggungjawabkan. Agar perbuatan hukum yang dilakukan tersebut dapat dipertanggungjawabkan, maka transaksi yang dibuat berupa perjanjian elektronik secar tertulis. Pentingnya permasalahan hukum di bidang E-commerce bertujuan untuk memberikan perlindungan dan penyelesaian sengketa dalam perjanjian jual beli bagi para pihak yang menggunakan media elektronik sebagai media transaksi. Penelitian ini lebih menekankan pada legalitas (kekuatan hukum) perjanjian E-commerce, dan penyelesaian sengketa choice of law (pilihan hukum) dalam pelaksanaan penyelesaian sengketa antara para pihak dalam transaksi melalui media elektronik.Kata kunci: Alternative Dispute Resolution-ADR, E-commerce, Jual-beli Online.

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