Artículos de revistas sobre el tema "EFFECT OF BRANDING"
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Srimulyani, Veronika Agustini y Yustinus Budi Hermanto. "Employer branding and employee performance at KAI: employee retention' role as mediator". Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies) 6, n.º 3 (21 de noviembre de 2022): 921–40. http://dx.doi.org/10.25139/jsk.v6i3.5381.
Texto completoRizqan, Miga, Muhammad Adam y Mukhlis Yunus. "POSITIONING, DIFFERENTIATION, AND BRAND COMPONENT IN THE BRANDING SUCCESS OF TAKENGON MEDIATED BY COFFEE TOURIST DESTINATION". International Journal of Business Management and Economic Review 05, n.º 02 (2022): 221–35. http://dx.doi.org/10.35409/ijbmer.2022.3382.
Texto completoKurniati, Poni Sukaesih y Nurmala Icha. "The Effect of Product Branding". Proceeding of International Conference on Business, Economics, Social Sciences, and Humanities 1 (1 de diciembre de 2020): 298–304. http://dx.doi.org/10.34010/icobest.v1i.51.
Texto completoRizky Vita Losi, Ahmad Fadlan y Putri Selviani. "Foreign Branding and Its Effect on Brand Perception: an Overview to Local Entrepreneurs". Neo Journal of economy and social humanities 2, n.º 1 (30 de marzo de 2023): 46–50. http://dx.doi.org/10.56403/nejesh.v2i1.88.
Texto completoDrury, Pauline. "Employer branding". Human Resource Management International Digest 24, n.º 3 (9 de mayo de 2016): 29–31. http://dx.doi.org/10.1108/hrmid-02-2016-0015.
Texto completoCordeiro, Rafaela Almeida, Mateus Canniatti Ponchio y José Afonso Mazzon. "Evaluating co-branded products: the socioeconomic strata effect". Marketing Intelligence & Planning 34, n.º 6 (5 de septiembre de 2016): 795–809. http://dx.doi.org/10.1108/mip-01-2015-0008.
Texto completoMalik, Muhammad Shoukat y Rabia Tanveer. "Effect of Rational Advertisement Appeal on Online Branding in Pakistan". International Journal of Industrial Marketing 3, n.º 1 (20 de noviembre de 2018): 36. http://dx.doi.org/10.5296/ijim.v3i1.13635.
Texto completoAbdelkarim, Rehab Eltejani y Mohammed Alhadi Ebrahiem. "Effect of Some Sudanese Traditional Hot Iron Branding on Cattle Hide Quality". Turkish Journal of Agriculture - Food Science and Technology 4, n.º 12 (2 de diciembre de 2016): 1169. http://dx.doi.org/10.24925/turjaf.v4i12.1169-1172.981.
Texto completoEkhsan, Muhamad y Tim Saroh. "The Role of Organizational Trust on the Influence of Employer Branding on Employee Performance". International Journal of Management Science and Information Technology 1, n.º 2 (3 de julio de 2021): 31–35. http://dx.doi.org/10.35870/ijmsit.v1i2.353.
Texto completoDechawatanapaisal, Decha. "Internal branding and employees’ brand outcomes: do generational differences and organizational tenure matter?" Industrial and Commercial Training 51, n.º 4 (1 de abril de 2019): 209–27. http://dx.doi.org/10.1108/ict-10-2018-0089.
Texto completoGaraus, Marion, Elisabeth Wolfsteiner y Arnd Florack. "When Food Co-Branding Backfires: The Overexpectation Effect". Foods 11, n.º 14 (19 de julio de 2022): 2136. http://dx.doi.org/10.3390/foods11142136.
Texto completoBudiarti, Lina y Rena Feri Wijayanti. "PENGARUH STRATEGI CO-BRANDING TERHADAP KEPUTUSAN PEMBELIAN". J-MACC : Journal of Management and Accounting 6, n.º 1 (30 de abril de 2023): 50–56. http://dx.doi.org/10.52166/j-macc.v6i1.4149.
Texto completoPrabainastu, Harsacitta. "Pengaruh City Branding dan City Image Terhadap Keputusan Berkunjung Wisatawan ke Kota Denpasar". JURNAL DESTINASI PARIWISATA 8, n.º 2 (19 de diciembre de 2020): 184. http://dx.doi.org/10.24843/jdepar.2020.v08.i02.p03.
Texto completoAlzaid, Deemah y Suad Dukhaykh. "Employer Branding and Employee Retention in The Banking Sector in Saudi Arabia: Mediating Effect of Relational Psychological Contracts". Sustainability 15, n.º 7 (1 de abril de 2023): 6115. http://dx.doi.org/10.3390/su15076115.
Texto completoScarpaci, Joseph L., Eloise Coupey y Sara Desvernine Reed. "Artists as cultural icons: the icon myth transfer effect as a heuristic for cultural branding". Journal of Product & Brand Management 27, n.º 3 (14 de mayo de 2018): 320–33. http://dx.doi.org/10.1108/jpbm-02-2017-1416.
Texto completoIkmal, Happy. "Pengaruh Budaya Organisasi, Budaya Historis dan Pemetaan Stakeholder terhadap Branding Image Lembaga Pendidikan dan Dampaknya Terhadap Kinerja Lembaga". Progressa: Journal of Islamic Religious Instruction 4, n.º 1 (5 de octubre de 2020): 1–10. http://dx.doi.org/10.32616/pgr.v4.1.203.1-10.
Texto completoChan, Arianis. "Brand Element: Exploring the Effect on City Branding". International Journal of Professional Business Review 7, n.º 4 (1 de noviembre de 2022): e0750. http://dx.doi.org/10.26668/businessreview/2022.v7i4.e750.
Texto completoSiswati, Endah y Bina Andari. "“CONFUSE EFFECT” DAN “WOW EFFECT”". Widya Komunika 9, n.º 1 (1 de abril de 2019): 48. http://dx.doi.org/10.20884/wk.v9i1.1673.
Texto completoGuan, Yuti. "Emotional Branding Strategies and Effects in the U.S Market". Communications in Humanities Research 4, n.º 1 (17 de mayo de 2023): 524–30. http://dx.doi.org/10.54254/2753-7064/4/20220838.
Texto completoKaur, Prabhjot, Keshav Malhotra y Sanjeev K. Sharma. "Moderation-mediation framework connecting internal branding, affective commitment, employee engagement and job satisfaction: an empirical study of BPO employees in Indian context". Asia-Pacific Journal of Business Administration 12, n.º 3/4 (3 de agosto de 2020): 327–48. http://dx.doi.org/10.1108/apjba-10-2019-0217.
Texto completoPurnomo, Agus. "BRAND COMMITMENT DAN BRAND PSYCHOLOGICAL OWNERSHIP DALAM MEMEDIASI PENGARUH INTERNAL CORPORATE BRANDING TERHADAP BRAND CITIZENSHIP BEHAVIOR". MIX: JURNAL ILMIAH MANAJEMEN 9, n.º 2 (9 de agosto de 2019): 312. http://dx.doi.org/10.22441/mix.2019.v9i2.005.
Texto completoWijaya, Nyoman Surya, I. Wayan Eka Sudarmawan y I. Gusti Made Sukaarnawa. "The Determinant of Decision to Visit Tourism Destination". Ekuitas: Jurnal Pendidikan Ekonomi 9, n.º 2 (26 de diciembre de 2021): 342. http://dx.doi.org/10.23887/ekuitas.v9i2.40452.
Texto completoNastiti, Dinda Maisya, Nadya Syavaranti y Akhmad Edhy Aruman. "The Effect of Corporate Re-branding on Purchase Intention through The Brand Image of PT Pelita Air Service". Journal of Consumer Sciences 6, n.º 1 (28 de febrero de 2021): 40–61. http://dx.doi.org/10.29244/jcs.6.1.40-61.
Texto completoLatifah, Yohana y Muafi Muafi. "Examining the effect of internal branding on employee performance: Job satisfaction and employee engagement as mediation variables". International Journal of Business Ecosystem & Strategy (2687-2293) 3, n.º 4 (27 de diciembre de 2021): 01–12. http://dx.doi.org/10.36096/ijbes.v3i4.278.
Texto completoRicardo, Ricardo. "Determinants of Reputation, Experience and Communication on Employer Branding". Journal of Law, Politic and Humanities 2, n.º 3 (24 de mayo de 2022): 115–23. http://dx.doi.org/10.38035/jlph.v2i3.93.
Texto completoRana, Geeta, Ravindra Sharma, S. P. Singh y Vipul Jain. "Impact of Employer Branding on Job Engagement and Organizational Commitment in Indian IT Sector". International Journal of Risk and Contingency Management 8, n.º 3 (julio de 2019): 1–17. http://dx.doi.org/10.4018/ijrcm.2019070101.
Texto completoCone, Carol, Lynn Phares y Carol Gifford. "Leveraging Cause Branding to Effect Social Change: The Convergence of Cause Branding and Social Marketing". Social Marketing Quarterly 7, n.º 3 (septiembre de 2001): 28–32. http://dx.doi.org/10.1080/15245004.2001.9961159.
Texto completoPuspita Rini, Rosie Oktavia, Tirta Mulyadi, Dimas Akmarul Putera, Aulia Agung Dermawan y Wahyudi Ilham. "Analisis Sales Promotion dan Personal Branding Terhadap Keputusan Pembelian Paket Pernikahan Venrose Wedding Organize di Kota Bandung". Journal of Event, Travel and Tour Management 2, n.º 2 (9 de enero de 2023): 37–44. http://dx.doi.org/10.34013/jett.v2i2.765.
Texto completoChawla, Poonam. "Impact of employer branding on employee engagement in business process outsourcing (BPO) sector in India: mediating effect of person–organization fit". Industrial and Commercial Training 52, n.º 1 (24 de diciembre de 2019): 35–49. http://dx.doi.org/10.1108/ict-06-2019-0063.
Texto completoMostafa, Bassant Adel, Azza Abd-Elqader El-Borsaly, Eglal Abd-Elmoneim Hafez y Sally Ali Hassan. "The Mediating Effect of Person-Organization Value Fit on the Relationship Between University branding and Academic Staff Citizenship Behavior". Academic Journal of Interdisciplinary Studies 10, n.º 1 (17 de enero de 2021): 313. http://dx.doi.org/10.36941/ajis-2021-0027.
Texto completoSchwartzkopf-Genswein, K. S., J. M. Stookey, E. D. Janzen y J. Mckinnon. "Effects of branding on weight gain, antibiotic treatment rates and subsequent handling ease in feedlot cattle". Canadian Journal of Animal Science 77, n.º 3 (1 de septiembre de 1997): 361–67. http://dx.doi.org/10.4141/a96-104.
Texto completoLestari, Dian y Trisnia Manggiasih. "The Effect of Employer Branding and E-recruitment on the Intention to Apply for a Job in Z Generation". Asian Journal of Economics, Business and Accounting 23, n.º 19 (11 de agosto de 2023): 1–8. http://dx.doi.org/10.9734/ajeba/2023/v23i191067.
Texto completoVENKATESAN, L. "Essential Attributes On Brand Name And Impacts Of Consumer Buying Behaviour". Restaurant Business 118, n.º 11 (28 de noviembre de 2019): 313–22. http://dx.doi.org/10.26643/rb.v118i11.10037.
Texto completoNurohmah, Anggi Nadia y Agung Guritno. "Analisis Determinan Loyalitas Nasabah Bank Syariah Indonesia Kantor Cabang Pembantu Kendal Weleri". Al-bank: Journal of Islamic Banking and Finance 3, n.º 1 (31 de enero de 2023): 34. http://dx.doi.org/10.31958/ab.v3i1.7786.
Texto completoSeptiani, Rosalina y R. A. Marlien. "Brand Preference Sebagai Mediasi Faktor-Faktor Yang Mempengaruhi Purchase Intention". Journal of Economic, Bussines and Accounting (COSTING) 6, n.º 2 (5 de marzo de 2023): 1648–57. http://dx.doi.org/10.31539/costing.v6i2.5357.
Texto completoRasmussen, Michelle y Larry Lockshin. "Wine Choice Behaviour: The Effect of Regional Branding". International Journal of Wine Marketing 11, n.º 1 (enero de 1999): 36–46. http://dx.doi.org/10.1108/eb008689.
Texto completoKhongrat, Etty, Andriani Kusumawati, Taber Al Habsyi y Suharyono Suharyono. "The Effect of Ownership Structure and Leverage Towards Dividend Policy and Corporate Values". Journal of Public Administration Studies 006, n.º 01 (1 de mayo de 2021): 28–31. http://dx.doi.org/10.21776/ub.jpas.2021.006.01.5.
Texto completoSetiani, Nunung y Fetria Eka Yudiana. "EFFECT OF HIJRAH INTENTION, ISLAMIC BANK SERVICE QUALITY, AND ISLAMIC BRANDING ON LOYALTY IN THE USE OF SHARIA DIGITAL BANKING WITH SATISFACTION AS AN INTERVENING VARIABEL (Case Study BTN Syariah KCP Pekalongan)". Imara: JURNAL RISET EKONOMI ISLAM 6, n.º 2 (30 de diciembre de 2022): 111. http://dx.doi.org/10.31958/imara.v6i2.5825.
Texto completoChawla, Poonam. "Impact of Employer Branding on Employee Engagement in BPO Sector in India With the Mediating Effect of Person-Organisation Fit". International Journal of Human Capital and Information Technology Professionals 11, n.º 3 (julio de 2020): 59–73. http://dx.doi.org/10.4018/ijhcitp.2020070104.
Texto completoAcar, Pinar y Gökhan Yıldırım. "The effects of employer branding and career anchor on intention to leave". International Journal of Research in Business and Social Science (2147- 4478) 8, n.º 5 (18 de agosto de 2019): 62–69. http://dx.doi.org/10.20525/ijrbs.v8i5.454.
Texto completoGanushchak-Efimenko, Lyudmila, Valeriia Shcherbak, Оlena Nifatova, Oleh Kolodiziev y Rafał Rębilas. "Methodological framework for integrated business structures branding development in Ukraine". Innovative Marketing 15, n.º 2 (6 de mayo de 2019): 14–29. http://dx.doi.org/10.21511/im.15(2).2019.02.
Texto completoAsni, Asni, Mustakim Mustakim y Liwaul Liwaul. "Pengaruh Branding Produk Kacang Mete Terhadap Citra Perusahaan (Studi Pada UD. Mete Mubaraq Lombe Kendari)". Business UHO: Jurnal Administrasi Bisnis 3, n.º 2 (18 de diciembre de 2018): 177. http://dx.doi.org/10.52423/bujab.v3i2.9436.
Texto completoHernandez, Adalinda, Pedro Henrique Esteves Trindade, Mateus José Rodrigues Paranhos Da Costa, Jens Jung y Charlotte Berg. "Limited Effects of Pain Control Treatments on Behaviour and Weight Gain of Pure and Crossbred Nellore Heifer Calves When Subjected to Hot-Iron Branding". Animals 12, n.º 22 (14 de noviembre de 2022): 3143. http://dx.doi.org/10.3390/ani12223143.
Texto completoSafira, Raja Ela y Dhidhin Noer Ady Rahmanto. "Islamic Branding Experience dan Customer Citizenship Behaviour terhadap Keputusan Menggunakan Layanan LinkAja Syariah". Etihad: Journal of Islamic Banking and Finance 2, n.º 1 (17 de mayo de 2022): 1–19. http://dx.doi.org/10.21154/etihad.v2i1.3953.
Texto completoSabir, Irfan, Agha Husna, Muhammad Bilal Majid, Mohd Sadad Mahmud y Naila Sabir. "Does Internal branding effect on Employee Performance? An Empirical Evidence from Services Sector of Pakistan." Journal of Public Value and Administrative Insight 4, n.º 1 (21 de mayo de 2021): 11–23. http://dx.doi.org/10.31580/jpvai.v4i1.1503.
Texto completoDinata, Ria, Nur Rini y Karnowahadi Karnowahadi. "Branding, Product Quality and Marketing Strategy on Purchasing Decisions in the Batik Creative Industry (Case Study of Pati Batik UMKM Centers)". JOBS (Jurnal Of Business Studies) 8, n.º 2 (13 de diciembre de 2022): 97. http://dx.doi.org/10.32497/jobs.v8i2.4101.
Texto completoAzmy, Ahmad, Iyus Wiadi y Handy Risza. "The effect of psychological contract, employer branding and job satisfaction on turnover intention: Organizational commitment as moderating variable at start-up IT company". E+M Ekonomie a Management 26, n.º 2 (junio de 2023): 87–104. http://dx.doi.org/10.15240/tul/001/2023-2-006.
Texto completoCastañeda-García, J. A., D. M. Frías-Jamilena, S. Del Barrio-García y M. A. Rodríguez-Molina. "The Effect of Message Consistency and Destination-Positioning Brand Strategy Type on Consumer-Based Destination Brand Equity". Journal of Travel Research 59, n.º 8 (12 de noviembre de 2019): 1447–63. http://dx.doi.org/10.1177/0047287519881506.
Texto completoIndriani, Jesi y Chandra Kuswoyo. "PENGARUH CITY BRANDING PADA CITY IMAGE DAN KEPUTUSAN BERKUNJUNG WISATAWAN KE KABUPATEN PURWAKARTA". Jurnal Manajemen Maranatha 17, n.º 1 (9 de noviembre de 2017): 41. http://dx.doi.org/10.28932/jmm.v17i1.410.
Texto completoOdoom, Raphael, George Cudjoe Agbemabiese, Thomas Anning-Dorson y Priscilla Mensah. "Branding capabilities and SME performance in an emerging market". Marketing Intelligence & Planning 35, n.º 4 (6 de mayo de 2017): 473–87. http://dx.doi.org/10.1108/mip-08-2016-0138.
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