Literatura académica sobre el tema "E-MARKETERS"
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Artículos de revistas sobre el tema "E-MARKETERS"
Bharihoke, Deepak. "Marketers' Needs from E-Commerce". Review of Professional Management- A Journal of New Delhi Institute of Management 1, n.º 1 (1 de noviembre de 2003): 22. http://dx.doi.org/10.20968/rpm/2003/v1/i1/101101.
Texto completoStephen, Bliss U., Simeon Ozuomba y Idongesit E. Eyibo. "Development of Reward Mechanism for Proxy Marketers Engaged in E-Commerce Platforms". European Journal of Engineering Research and Science 3, n.º 10 (17 de octubre de 2018): 45–52. http://dx.doi.org/10.24018/ejers.2018.3.10.837.
Texto completoStephen, Bliss U., Simeon Ozuomba y Idongesit E. Eyibo. "Development of Reward Mechanism for Proxy Marketers Engaged in E-Commerce Platforms". European Journal of Engineering and Technology Research 3, n.º 10 (17 de octubre de 2018): 45–52. http://dx.doi.org/10.24018/ejeng.2018.3.10.837.
Texto completoNguyen, Phu An, Dr Shouvik Sanyal, Hat Dang Nguyen, Dr Chapala Bohidar, Augustine Okeke y Chutimon Narawish. "The Effectiveness of Measuring in Supply Chain Operations of E-Marketers". Webology 19, n.º 1 (20 de enero de 2022): 2245–64. http://dx.doi.org/10.14704/web/v19i1/web19153.
Texto completoWu, Yen-Chun Jim, Chan-Lan Chang y Tse-Ping Dong. "Electronic Logistics Services". International Journal of Knowledge Society Research 4, n.º 1 (enero de 2013): 57–72. http://dx.doi.org/10.4018/jksr.2013010105.
Texto completoV. Ramanujam y P. Parthiban. "A STUDY ON EXPECTED SERVICE QUALITY FACTORS BY THE MARKETER IN E-MARKETING IN INDIA". International Journal of Engineering Technologies and Management Research 6, n.º 11 (21 de enero de 2020): 71–78. http://dx.doi.org/10.29121/ijetmr.v6.i11.2019.464.
Texto completoGeng, Ruibin, Shichao Wang, Xi Chen, Danyang Song y Jie Yu. "Content marketing in e-commerce platforms in the internet celebrity economy". Industrial Management & Data Systems 120, n.º 3 (6 de enero de 2020): 464–85. http://dx.doi.org/10.1108/imds-05-2019-0270.
Texto completoYan, Ruiliang. "Product categories, returns policy and pricing strategy for e‐marketers". Journal of Product & Brand Management 18, n.º 6 (18 de septiembre de 2009): 452–60. http://dx.doi.org/10.1108/10610420910989776.
Texto completoMaurer, Steven D. y Yuping Liu. "Developing effective e-recruiting websites: Insights for managers from marketers". Business Horizons 50, n.º 4 (julio de 2007): 305–14. http://dx.doi.org/10.1016/j.bushor.2007.01.002.
Texto completoLoveland, James M., Scott A. Thompson, John W. Lounsbury y Danilo Dantas. "Is diffusion of marketing competence necessary for a market orientation? A comparative investigation of marketing managers and their defining traits". Marketing Intelligence & Planning 33, n.º 3 (5 de mayo de 2015): 469–84. http://dx.doi.org/10.1108/mip-10-2013-0168.
Texto completoTesis sobre el tema "E-MARKETERS"
Picchiarelli, Giacomo <1991>. "Organizzazioni native digitali: il caso MARKETERs Club - Confronto con organizzazioni di tipo tradizionale e migranti digitali". Master's Degree Thesis, Università Ca' Foscari Venezia, 2018. http://hdl.handle.net/10579/12267.
Texto completoBello, Stefano <1992>. "MARKETERs Academy - brand positioning di una startup". Master's Degree Thesis, Università Ca' Foscari Venezia, 2019. http://hdl.handle.net/10579/14634.
Texto completoFantin, Giada <1991>. "The Internet of Things and Industry 4.0: the changing roles of marketers and consumers". Master's Degree Thesis, Università Ca' Foscari Venezia, 2018. http://hdl.handle.net/10579/12459.
Texto completoGonçalves, Andreia Marisa Fonseca. "Percepções de académicos e profissionais de marketing acerca do neuromarketing". Master's thesis, Instituto Superior de Economia e Gestão, 2016. http://hdl.handle.net/10400.5/12430.
Texto completoA necessidade de ultrapassar as limitações dos instrumentos tradicionais de pesquisa no estudo do comportamento do consumidor levou à emergência de um novo campo de pesquisa: o neuromarketing. O neuromarketing é a aplicação de técnicas de neurociência ao marketing. O futuro deste campo de estudo depende muito das percepções que os académicos e profissionais de marketing têm sobre ele. O objetivo deste estudo foi aferir as percepções de académicos e profissionais de marketing em Portugal sobre o neuromarketing. Foram desenvolvidas três questões de investigação: “Quais as percepções de académicos e profissionais de marketing em Portugal em relação ao neuromarketing?”; “Que questões éticas mais preocupam académicos e profissionais de marketing em Portugal?”; e “Quais as perspectivas de académicos e profissionais de marketing sobre o futuro do neuromarketing?”. Com o intuito de obter dados que permitissem responder a estas questões, realizaram-se entrevistas não presenciais a uma amostra de académicos e de profissionais de marketing em Portugal. As conclusões do estudo revelaram que os profissionais têm uma percepção ligeiramente mais positiva que os académicos de marketing. Quanto às questões éticas, as preocupações de ambos os grupos residiram principalmente nas questões ligadas aos consumidores. Sobre o futuro, tanto académicos como profissionais de marketing assumiram acreditar que existe o futuro para o neuromarketing, sendo que os profissionais mostraram-se mais empenhados em participar ativamente no mesmo. Atendendo ao estado de conhecimento atual da neurociência e do neuromarketing, algumas expectativas dos participantes parecem ser irrealistas. São apresentadas algumas sugestões para o desenvolvimento credível e ético do neuromarketing.
The need to overcome the limitations of traditional research instruments to study the consumer behavior in marketing led to the emergence of a new research field: neuromarketing. Neuromarketing is the application of neuroscience techniques to marketing. The perceptions and evaluation of marketing academics and marketers are crucial to the future of this field. The aim of this study was to assess the perceptions of academics and marketers in Portugal about neuromarketing. Three research questions guided this research: “What are the perceptions of academics and marketers in Portugal about neuromarketing?”; “Which ethical issues most worry academics and marketers in Portugal?”; and “What do marketing academics and marketers think about the future of neuromarketing in Portugal?”. In order to obtain solid data to answer the above questions, online interviews were made to a sample of marketing academics and of marketers in Portugal. This study revealed that marketers have a slightly more positive perception about neuromarketing compared with the perception of marketing academics. Regarding ethical issues, both groups have concerns mainly related to consumers. About the future, both academics and marketers believe in the future of neuromarketing, being that marketers showed more commitment in active participation. Given the current knowledge of neuroscience and neuromarketing, some expectations of the participants seem to be unrealistic. Some suggestions are presented for a credible and ethical development of neuromarketing.
KUMAR, AJIT. "E-REATIL ETHICS FROM CUSTOMER'S PERSPECTIVE". Thesis, 2017. http://dspace.dtu.ac.in:8080/jspui/handle/repository/17001.
Texto completoKe, You-Yi y 柯友益. "A Study on Business Strategy of E-Sports PC Brand Marketers". Thesis, 2019. http://ndltd.ncl.edu.tw/handle/98r58d.
Texto completoProença, Daniel Jorge Araújo. "As diferenças entre os Marketers e os Gestores Comerciais ao nível do seu Perfil, Motivações, Orientações e Estereótipos". Dissertação, 2019. https://hdl.handle.net/10216/122341.
Texto completoProença, Daniel Jorge Araújo. "As diferenças entre os Marketers e os Gestores Comerciais ao nível do seu Perfil, Motivações, Orientações e Estereótipos". Master's thesis, 2019. https://hdl.handle.net/10216/122341.
Texto completoCardoso, Sofia de Castro Vieira. "Determinar o estado e a gestão da relação entre os marketers e os gestores comerciais de médias e grandes empresas a operar em Portugal". Master's thesis, 2021. https://hdl.handle.net/10216/134861.
Texto completoCardoso, Sofia de Castro Vieira. "Determinar o estado e a gestão da relação entre os marketers e os gestores comerciais de médias e grandes empresas a operar em Portugal". Dissertação, 2021. https://hdl.handle.net/10216/134861.
Texto completoLibros sobre el tema "E-MARKETERS"
Jamison, Rick. Social media geek-to-geek: Practical insights for technology marketers. Mountain View, CA: Synopsys Press, 2011.
Buscar texto completoCashing in with content: How innovative marketers use digital information to turn browsers into buyers. Medford, N.J: Information Today/CyberAge Books, 2005.
Buscar texto completoPaul, Wang, ed. Strategic database marketing. Lincolnwood, Ill., USA: NTC Business Books, 1994.
Buscar texto completoEisenberg, Bryan y Jim Novo. The marketer's common sense guide to e-metrics: 22 benchmarks to understand the major trends, key opportunities, and hidden hazards your web logs uncover. [S.l.]: Future Now, Inc., 2002.
Buscar texto completoYeh, Judy. Little Black Book: A/E/C Marketers Desk Reference. Unknown Publisher, 2001.
Buscar texto completoAndrade, Alex. E-Mail Persuasion Formula: The Art of Writing e-Mail That Turn Words into Money. Email Marketing for Internet Marketers and Entrepreneurs. Lulu Press, Inc., 2020.
Buscar texto completoSmith, Paul y Dave Chaffey. E-Marketer's Bundle. Elsevier Science & Technology, 2008.
Buscar texto completoSetting up Ecommerce with Magneto for Profit: DIY Guide to Build, Run, and Optimize Your e-Commerce Store with Magneto for Internet Marketers and Online Entrepreneurs. Independently Published, 2022.
Buscar texto completoMarketer's Guide to e-Commerce Strategy. Taylor & Francis Group, 2013.
Buscar texto completoEdition, Marketing. Eat, Sleep, Growth Hacking, Repeat: Lined Notebook for Writing, Planning or Journaling/120 Pages/small Notebook/Gag Gift for Digital Marketers/Web Marketing/New Business Enterprises/e-Commerce Professional /Business and Economics///Notebook Business. Independently Published, 2020.
Buscar texto completoCapítulos de libros sobre el tema "E-MARKETERS"
Guo, Yimeei y CunLu Zhang. "Legal Risks and Solutions to E-Marketers’ Data Mining". En Research on Selected China's Legal Issues of E-Business, 23–32. Berlin, Heidelberg: Springer Berlin Heidelberg, 2014. http://dx.doi.org/10.1007/978-3-662-44542-6_3.
Texto completoFu, Lei. "Analysis of the Relationship Between Individual Traits and Marketing Effect of E-Commerce Marketers Based on Large Data Analysis". En Advances in Intelligent Systems and Computing, 753–58. Singapore: Springer Singapore, 2020. http://dx.doi.org/10.1007/978-981-15-2568-1_103.
Texto completoDean, David L. y Sharon L. Forbes. "Are Customers Having E-Conversations about Your Wine? The Importance of Online Discussion Forums as Electronic Word of Mouth for Wine Marketers". En Successful Social Media and Ecommerce Strategies in the Wine Industry, 115–32. New York: Palgrave Macmillan US, 2016. http://dx.doi.org/10.1057/9781137602985_7.
Texto completoThongmak, Mathupayas. "How Marketers Can Induce Consumer Awareness and Interactions in Facebook Brand Pages? - Drivers and Outcomes". En E-Business and Telecommunications, 63–80. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-11039-0_4.
Texto completoZugelder, Michael T. "Legal Online Marketing Issues". En Advances in Electronic Marketing, 211–28. IGI Global, 2005. http://dx.doi.org/10.4018/978-1-59140-321-0.ch012.
Texto completoŞehirli, Mustafa. "Transformation of WOM (Word of Mouth) From Traditional to Digital and Current Recommendations for e-WOM". En Advances in Marketing, Customer Relationship Management, and E-Services, 380–400. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-7192-7.ch021.
Texto completoYeo, Alvin Y. C. y Michael K. M. Chiam. "Unlocking E-Customer Loyalty". En Advances in Electronic Marketing, 28–44. IGI Global, 2005. http://dx.doi.org/10.4018/978-1-59140-321-0.ch002.
Texto completoMastorakis, George, Nikolaos Trihas, Constandinos X. Mavromoustakis, Emmanouil Perakakis y Ioannis Kopanakis. "A Cloud Computing Model for Efficient Marketing Planning in Tourism". En Marketing and Consumer Behavior, 940–55. IGI Global, 2015. http://dx.doi.org/10.4018/978-1-4666-7357-1.ch043.
Texto completoAlam, Mohammad Zahedul. "Marketing and Advertisement in Cross-Border E-Commerce". En Cross-Border E-Commerce Marketing and Management, 120–47. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-5823-2.ch006.
Texto completoSt.Amant, Kirk. "A Rhetorical-Prototype Mechanism for Creating International E-Marketing Materials". En Contemporary Research in E-Marketing, Volume 1, 297–322. IGI Global, 2005. http://dx.doi.org/10.4018/978-1-59140-372-2.ch014.
Texto completoActas de conferencias sobre el tema "E-MARKETERS"
Yimei Guo y Cun Lu Zhang. "Legal risks and solutions to e-marketers' data mining". En Proceedings of ICSSSM '05. 2005 International Conference on Services Systems and Services Management, 2005. IEEE, 2005. http://dx.doi.org/10.1109/icsssm.2005.1500162.
Texto completoKarna, Rakshha Kumari y Sun Wen Jun. "Techno-progressivism: E-destination and Super-Connectedness Divulge from Travel Marketers". En 2020 6th International Conference on Information Management (ICIM). IEEE, 2020. http://dx.doi.org/10.1109/icim49319.2020.244663.
Texto completoVirijević Jovanović, Saša y Goran Dašić. "The Concept of Digital Marketing Mix: Implications in Consumer Behaviour". En Seventh International Scientific-Business Conference LIMEN Leadership, Innovation, Management and Economics: Integrated Politics of Research. Association of Economists and Managers of the Balkans, Belgrade, Serbia, 2021. http://dx.doi.org/10.31410/limen.2021.243.
Texto completoChircu, Sorina. "QUALITATIVE ASPECTS REGARDING THE ASSESSMENT OF CORPORATE E-TRAINERS". En eLSE 2014. Editura Universitatii Nationale de Aparare "Carol I", 2014. http://dx.doi.org/10.12753/2066-026x-14-155.
Texto completoCanós Darós, Lourdes, Mais Hamdan y Ester Guijarro. "Factors that influence the people to provide an online review". En INNODOCT 2022. Valencia: Editorial Universitat Politècnica de València, 2023. http://dx.doi.org/10.4995/inn2022.2022.15714.
Texto completoCanós Darós, Lourdes, Mais Hamdan y Ester Guijarro. "Factors that influence the people to provide an online review". En INNODOCT 2022. Valencia: Editorial Universitat Politècnica de València, 2023. http://dx.doi.org/10.4995/inn2022.2023.15714.
Texto completoKumar Sharma, Nagendra, Wen-Kuo Chen y Kuei-Kuei Lai. "Challenges and Prospects for Digital Marketers while Dealing with SMEs: An Interview". En ICSEB 2020: 2020 The 4th International Conference on Software and e-Business. New York, NY, USA: ACM, 2020. http://dx.doi.org/10.1145/3446569.3446573.
Texto completoParker, Kevin, Philip Nitse y Albert Tay. "The Impact of Inaccurate Color on Customer Retention and CRM". En InSITE 2009: Informing Science + IT Education Conference. Informing Science Institute, 2009. http://dx.doi.org/10.28945/3333.
Texto completoEduardo Hauqui Tonin, Paulo, Elton Moura Nickel y Flávio Anthero Nunes Vianna Dos Santos. "Technology and sensory stimuli as support for physical retail experience design". En 13th International Conference on Applied Human Factors and Ergonomics (AHFE 2022). AHFE International, 2022. http://dx.doi.org/10.54941/ahfe1001792.
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