Tesis: "E-commerce"

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Segretario, Carmela <1995&gt. "E-commerce e cross-border e-commerce in Giappone: il commercio elettronico come mezzo di crescita e internazionalizzazione per l’impresa". Master's Degree Thesis, Università Ca' Foscari Venezia, 2021. http://hdl.handle.net/10579/19625.

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L’avvento delle tecnologie dell'informazione e della comunicazione (ICT) e la conseguente necessità di digitalizzazione nella società contemporanea hanno reso il commercio elettronico una tematica fondamentale e perciò non più trascurabile. I numeri dell’e-commerce continuano a subire nel mondo un costante aumento di anno in anno, sottolineando l’importanza economica che riveste questa realtà. Un fenomeno che si inquadra in questo contesto è quello del cross-border e-commerce, ovvero del commercio elettronico transfrontaliero. Il presente elaborato ha l’obiettivo di analizzare la situazione dell’ultimo decennio dell’e-commerce e, in particolar modo, del cross-border e-commerce in Giappone. L’analisi inizierà con una contestualizzazione del tema riguardante il mondo e l’Italia, per poi focalizzarsi specificatamente sul Giappone. Saranno ripercorsi la nascita e la diffusione di internet e del commercio elettronico in Giappone, dal primo scambio commerciale per corrispondenza del 1876 fino alla vendita digitale contemporanea. Si passerà in seguito ad un approfondimento sulla storia e sui modelli di business dei siti web di e-commerce più influenti per fatturato, come Amazon, Rakuten, Yahoo! Shopping, ZOZOTOWN, Mercari e Yahoo! Auctions. In secondo luogo, saranno analizzate le caratteristiche e lo stato del commercio online transfrontaliero attraverso statistiche governative, studi accademici o documenti di organizzazioni per il commercio estero, con particolare riguardo alla possibilità dell’impresa di espandersi in Giappone attraverso il commercio elettronico rivolto ai consumatori. Dai dati resi disponibili dal ministero dell’economia, del commercio e dell’industria giapponese e dall’Agenzia per la promozione all’estero e l’internazionalizzazione delle imprese italiane (ICE) si evince che, sia in Italia che in Giappone, il cross-border e-commerce non abbia ancora raggiunto uno stadio avanzato di maturità, mentre sia maggiormente sviluppato in altri mercati come quello cinese. Eppure, per un Giappone alle prese con un continuo calo dei consumi causato dalla diminuzione progressiva della natalità e della popolazione, potrebbe rivelarsi un ottimo alleato per espandere il proprio raggio economico verso nuovi territori. Per l’Italia, d’altro canto, potrebbe costituire una possibilità concreta per superare gradualmente la situazione di arretratezza digitale in cui attualmente versa. A riprova di ciò, sarà infine citata l’azienda YOOX NET-A-PORTER GROUP come esempio di e-commerce utilizzato con successo per l’export dall’Italia al Giappone.

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2

Corrêa, João Batista. "E-commerce". Florianópolis, SC, 2002. http://repositorio.ufsc.br/xmlui/handle/123456789/83703.

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Dissertação (mestrado) - Universidade Federal de Santa Catarina, Centro Tecnológico. Programa de Pós-Graduação em Engenharia de Produção.
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Esta dissertação tem como objetivo identificar as principais características do e-commerce que influenciam no processo de decisão de compra via internet, tendo o consumidor on-line como centro deste estudo. Evidenciou-se o processo de decisão de compra por este possibilitar uma análise de cada etapa "percorrida" pelo consumidor ao realizar suas compras via internet. Para isso, no primeiro momento, foi utilizada a pesquisa exploratória , a partir de um roteiro semi-estruturado de entrevista, para efeito de uma análise em profundidade, de modo a aproveitar a experiência dos entrevistados na utilização do e-commerce. Os conteúdos foram sendo incluídos à medida que foram relevantes ao estudo. Já no segundo momento, foi utilizada a pesquisa descritiva, através de um questionário estruturado, objetivando a confirmação ou não dos resultados da primeira pesquisa. A informação precisa sobre os produtos e a conveniência em adquirí-los, a qualquer hora do dia ou da noite, sete dias por semana e em qualquer lugar, são as principais características apontadas pelos entrevistados, somadas a comodidade, como principal benefício. This dissertation aims to identify the main characteristics of the e-commerce that influence, tends the consuming on-line as center of this study. The process of purchase decision was evidenced by this to facilitate an analysis of each stage " traveled " by the consumer when accomplishing its purchases through internet. For that the exploratory research was used, starting from a semi-structured route of interview, for effect of an analysis in depth, in way to take advantage of the interviewees' experience in the use of the e-commerce. The contents went being included as they were important to the study. The convenience in acquiring the product to any hour of the day or of the night, seven days a week and, anywhere, it is the main characteristic pointed by the interviewees, and the comfort, the main benefit.

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3

Silva, Nildo Carlos da. "E-commerce". reponame:Repositório Institucional da UFSC, 2012. http://repositorio.ufsc.br/xmlui/handle/123456789/86948.

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Tese (doutorado) - Universidade Federal de Santa Catarina, Centro Tecnológico, Programa de Pós-Graduação em Engenharia de Produção, Florianópolis, 2004
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Este trabalho apresenta um modelo de comércio eletrônico, cujo contexto é ofertar a informação como um produto comercial. Apresenta uma topologia para este propósito, propõe a construção de portais com servidores de aplicativos dedicados, os quais poderão ser acessados mediante duas modalidade de aquisição da informação. O modelo contextualiza a implementação de programas embutidos nos aplicativos principais, cuja finalidade, é gerar logs de todas as transações e eventos que ocorrem durante uma sessão de uma determinada aplicação, estes são compilados em tempo real para mapear a tarifação conforme a opção do cliente. O trabalho apresenta os diagramas de blocos e seus relacionamentos, bem como a implementação do modelo.
This work proposes to develop an electronic commerce model, which context is to offer the information as a commercial product. For this purpose a topology is presented with the construction of portals with dedicated application servers, which could be accessed by two information acquisition modalities. The model brings into context the implementation of programs embedded in the main applications, which main functionality is to generate logs of all transactions and events that take place during a section of a certain application, these are compiled in real time to map billing according to customer#s option. The work presents the block diagrams and their relationships, as well as the implementation of the model.

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Balmaceda, Celedón Álvaro Mauricio Cristián. "Framework E-Commerce". Tesis, Universidad de Chile, 2016. http://repositorio.uchile.cl/handle/2250/139907.

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Ingeniero Civil en Computación
Una de las actividades más populares en la web es comprar. Los sitios web dedicados al comercio tienen una oportunidad única totalmente nueva para desarrollar negocios. Existe la oportunidad de desarrollar vetajas competitivas significativas en sus respectivos mercados creando experiencias gratas para el usuario. El éxito dependerá en perfeccionar los esfuerzos para abordar las expeciencias de clientes centrados en el usuario. Los Frameworks Open Source disponibles permiten desarrollar una gran variedad de soluciones e-Commerce, además de tener grandes comunidades que las respaldan así como muchísimos usuarios satisfechos. Sin embargo, todas estas opciones fueron construidas en un contexto en donde el poder de procesamiento de los clientes era limitado. Muy distinto al actual panorama, en donde la web ha madurado alcanzando una serie de características que mejoran las experiencias de los usuarios. El presente trabajo propone una solución tecnológica base para apoyar el desarrollo de diferentes soluciones e-Commerce donde es posible (en comparación a los Frameworks actuales): resultados más rápidos, ideal para prototipos y productos entregables mínimos; una solución integral que desarrolla características para servidores, browsers y dispositivos móviles; contruido nativamente con capacidades tiempo-real para minimizar el esfuerzo en desarollo; e integración de herramientas de desarrollo para hacer que la configuración, desarrollo, e instalación sea extremadamente rápido. Durante el trabajo de título se logró desarrollar una plataforma con base sólida construida a partir de las buenas prácticas obtenidas por la experiencia de los actuales sitios web e-Commerce, pero con características de las aplicaciones web modernas tales como reactividad y tiempo-real, lo que le entrega ventajas competitivas. El mayor aporte de este trabajo fue el desarrollo de una arquitectura genérica útil para cualquier aplicación web. Finalmente se plantean transformaciones útiles en la arquitectura que beneficiarán también al framework.

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5

Zapata, Liempi Cristina y Barraza Fernando Depix. "E-Commerce www.lacumbreonline.cl". Tesis, Universidad de Chile, 2014. http://www.repositorio.uchile.cl/handle/2250/130303.

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Tesis para optar al grado de Magíster en Marketing
Autores no autorizan el acceso a texto completo de su documento
Zapata Liempi, Cristina (Parte I), Depix Barraza, Fernando (Parte II)
En el presente estudio se detalla el proyecto de plan de marketing a realizar para el sitio de E-Commerce de la empresa La Cumbre Limitada, empresa que se desenvuelve dentro del nicho de mercado del comercio electrónico de equipamiento deportivo para realizar montañismo, escalada y trekking. Un nicho en el que se observan varios competidores, dos de estos con mayor proyección, pero todos se caracterizan por utilizar sus sitios web solamente como una herramienta transaccional, con muy poca diferenciación entre ellos y ninguno ofrece una propuesta de valor distinta que permita una ventaja competitiva. Frente a esta situación, y al crecimiento anual estimado de un 20% a 30% para el comercio electrónico en el país, se presenta una excelente oportunidad para tomar ventaja con una propuesta de valor única y diferenciada que permita una mayor penetración de mercado. Para la realización de este plan de marketing se utilizaron fuentes de información segundaria, junto con encuestas electrónicas realizadas a los clientes y un benchmarking entre el sitio de E-Commerce actual de La Cumbre con los sitios de la competencia. Esto permitió detectar los factores a mejorar del sitio actual y a establecer los objetivos y estrategias para alcanzarlos. La principal estrategia a utilizar será una Estrategia de Contenido de Marca que permitirá atraer clientes al sitio web y se lograra llevar al online una fortaleza offline de la empresa, que es la asesoría y el consejo experto que presta la fuerza de ventas en la tienda física de la empresa. Con esto se busca disminuir el riesgo frente a compras de alta implicancia para los clientes y que finalmente compren en el nuevo sitio. El presupuesto necesario para el plan de marketing es de $16.334.320 y con él se pretende aumentar la participación de mercado de un 7% a un 11% representando un ingreso por ventas durante el primer año de $ 155.257.143.

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6

Rolletschek, Gerhard. "Term-driven E-Commerce". Diss., lmu, 2007. http://nbn-resolving.de/urn:nbn:de:bvb:19-63676.

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Schleicher, Michael. "E-Commerce im Bankbereich". Berlin de Gruyter Recht, 2004. http://deposit.d-nb.de/cgi-bin/dokserv?id=2909102&prov=M&dok_var=1&dok_ext=htm.

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8

Гладченко, Оксана Робертівна, Оксана Робертовна Гладченко, Oksana Robertivna Hladchenko y K. Moshkina. "E-commerce in Ukraine". Thesis, Видавництво СумДУ, 2010. http://essuir.sumdu.edu.ua/handle/123456789/17500.

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9

Sojka, David. "Řízení expanze e-commerce". Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-443105.

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This master thesis pursues a business model of an online store's international expansion in Europe. According to theoretical backgrounds, it evaluates the state of currently used methods of today's expansion strategy. Further, a management plan for systematic expansion is being proposed along with risk mitigations, stabilization of current international operations, and a proposal of a technological-information solution for data science.

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10

Prášilík, Zdeněk. "Monetizace e-commerce projektu". Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-198286.

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The aim of this thesis is a monetization of e-commerce project. Using various tools of online marketing avaliable. In particular performance oriented and paid ad formats including emailing, product search engines, search engine advertising, and advanced remarketing strategy. As a proove of success or failure of this intention, project will be evaluated with EBIT and ROI indicators together. An e-commerce project of bad economic condition has been chosen for the experiment, whitch barely covered own operational costs. Many changes were accepted during the experiment. Especially in expenditure structure and media mix used. Many changes in previous ad systems used and more new tools and performance marketing features added. The result is improove in project efficiency. Project becomes economically independent unit.

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11

Lee, Cheung Ming. "E-Commerce competitor analysis /". Leeds, 2001. http://www.leeds.ac.uk/library/counter2/compstmsc/20002001/lee%5Fpdf.zip.

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Pozzi, Andrea. "Essays in e-commerce /". May be available electronically:, 2009. http://proquest.umi.com/login?COPT=REJTPTU1MTUmSU5UPTAmVkVSPTI=&clientId=12498.

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13

Brabcová, Kateřina. "Model e-learningu pro e-commerce". Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2011. http://www.nusl.cz/ntk/nusl-223130.

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The thesis summarizes the possible ways of using the Internet to implement e commerce within the meaning of trade in education. The work deals with the forms of computer-assisted teaching methods, summarizes the applicable software tools, web portals and educational applications, focusing on the creation and dissemination of study materials, and complete learning management systems.

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Gustavsson, Malin y Anne-Marie Johansson. "Consumer Trust in E-commerce". Thesis, Kristianstad University College, Department of Business Administration, 2006. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-4253.

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An often mentioned reason for consumers not purchasing from Internet vendors, is the lack of trust. The lack of physical clues and physical interaction in the online environment make it more difficult to establish trust with the consumers. So, it is important for companies to learn how to manage consumers’ trust in e-commerce. Although, building consumer trust on the Internet is a challenge for online vendors.

The purpose with this dissertation was to get a better understanding of consumer trust in e-commerce. We wanted to find important factors that help to establish consumer trust in e-commerce. These factors guided our empirical research, in which our purpose was to investigate how consumers perceive the importance of some selected factors, for them to feel trust to purchase online. We chose to use a survey as our research strategy and the primary data was collected through a questionnaire.

We found that there are many factors that help establish trust, which are relevant for the consumers when purchasing online. Security and privacy are factors that are of great importance for the consumers to feel trust, to purchase online. Businesses are not able to directly control the trust their customers feel. They can just build environments that encourage people to feel trust. A marketplace can be trustworthy, but the participants have to feel the trust before the marketplace can be trusted.

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Gustavsson, Malin y Ann-Marie Johansson. "Consumer Trust in E-commerce". Thesis, Kristianstad University College, Department of Business Administration, 2006. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-4320.

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An often mentioned reason for consumers not purchasing from Internet vendors, is the lack of trust. The lack of physical clues and physical interaction in the online environment make it more difficult to establish trust with the consumers. So, it is important for companies to learn how to manage consumers’ trust in e-commerce. Although, building consumer trust on the Internet is a challenge for online vendors.

The purpose with this dissertation was to get a better understanding of consumer trust in e-commerce. We wanted to find important factors that help to establish consumer trust in e-commerce. These factors guided our empirical research, in which our purpose was to investigate how consumers perceive the importance of some selected factors, for them to feel trust to purchase online. We chose to use a survey as our research strategy and the primary data was collected through a questionnaire.

We found that there are many factors that help establish trust, which are relevant for the consumers when purchasing online. Security and privacy are factors that are of great importance for the consumers to feel trust, to purchase online. Businesses are not able to directly control the trust their customers feel. They can just build environments that encourage people to feel trust. A marketplace can be trustworthy, but the participants have to feel the trust before the marketplace can be trusted.

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16

Malekzadeh, Dirin Mohammad Hossein y Hassan Zadeh Khiabani Nima Mohammad. "E-Commerce on Android OS". Thesis, Linnéuniversitetet, Institutionen för datavetenskap, fysik och matematik, DFM, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-14267.

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Using a smart phone, which has a small screen, for browsing an online store is not an enjoyable experience. Using a device with a very small screen size is not appropriate since the web shop’s functionalities are not optimized to be accessed from these devices.The solution was to develop both a server side plugin and a client side application. The application which was designed for a mobile device should have used a generic communication in order to connect to the plugin. The plugin was an online store's plugin letting the mobile application do the online shopping experience from a mobile device without using the web browser, which would obviously increase the device performance in browsing a web shop.The result was that the implemented plugin and the application worked for all of the E-commerce frameworks’ instances, so instead of developing a server side plugin and a client side application for one single web shop, a variety of web shops have been supported with a single plugin and an application.

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Bull, Christopher Michael. "Ethics and e-gambling commerce". Thesis, University of Salford, 2009. http://usir.salford.ac.uk/26597/.

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During the last decade, E-Gambling commerce has experienced significant economic, technological, political, social and cultural development. It is somewhat surprising given such significance, that there is still a relative scarcity of research conducted or published to date. This research seeks to make an important contribution to addressing such relative neglect by furthering our understanding of the varied complexities associated with the ethics of EGambling commerce. This in-depth study developed a range of theoretical and philosophical approaches to advance knowledge. In terms of theory, this thesis developed ideas in relation to Information Systems Ethics (ISE) and also refers to some developments within Internet and New Media Research (I/NMR) and Interactivity Theory. In terms of philosophical approaches in research this study is broadly Interpretivist and used methods such as interviews, semiotics, virtual ethnography and some secondary evidence. The use of such approaches helped to reveal a range of ethical concerns arising from the commercialisation of EGambling and more importantly the root causes of such issues and consequences. Furthermore, this study of E-Gambling commerce offered some implications for the development of certain theoretical and philosophical approaches.

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Huayana, Yuriko. "E-Commerce en el Perú". Universidad Peruana de Ciencias Aplicadas (UPC), 2018. http://hdl.handle.net/10757/623482.

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Evento realizado el 19 de Abril de 2018 en el Campus Monterrico. Lima, Perú.
Conferencia que aborda los temas siguientes: Introducción al comercio electrónico. Casos y proyectos de e-commerce. Comportamiento del consumidor online. Cadena de e-commerce. Inndicadores clave y modelo omnicanal.

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19

Hage, Ramsey. "Voice-enabled interactive e-commerce". Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1999. http://www.collectionscanada.ca/obj/s4/f2/dsk1/tape8/PQDD_0004/MQ46580.pdf.

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Heidenreich, Lars. "Ältere Menschen und E-Commerce". Taunusstein Driesen, 2006. http://www.driesen-online.de/gvh̲eidenreiche̲-commerce.htm.

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Connock, A. "Optimising video for e-commerce". Thesis, University of Salford, 2018. http://usir.salford.ac.uk/48254/.

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An e-commerce video is an online video which offers one or more items for the viewer to directly buy. It is a new type of media content, resulting from the fusion of the retail, content creation and digital marketing industries, and it is enjoying rapid, global growth. But what kind of video works best in e-commerce? How is such video best produced and distributed? What are the optimal strategies for content in e-commerce video? Through his critical analysis of a set of works published from 2013-18, the author has sought to break new ground through answering these questions. He sets three specific objectives, around which the narrative of this thesis is built, in looking to provide a better understanding of the route to optimization of video content for e-commerce. First, he evaluates what literature already exists, in both the parent category of branded content, and in the new, fast-growth sub-category of e-commerce video itself - around the drivers of success in shoppable video content creation. He finds that coverage is quite substantial around e-commerce and social media, and in the technical routes to successful e-commerce sales through video distribution. But it is sparse with respect to the content itself, which allows him the space to make a meaningful contribution. Second, he considers and contextualises his own original research into the existence of a ‘cliff-edge’ in branded content including e-commerce video. In a piece of video content, there is a point beyond which greater brand integration has a negative effect on customer engagement and sales. Knowing that point is vital to the advertiser. Here the author’s original, new research provides useful insight into the gradations of in-content branding that are effective, and this cut-off moment where the audience begins to respond negatively. Third, the author considers and contextualises his own additional new, original research into which specific styles of e-commerce video are most likely to deliver results. Here he provides multiple new findings - such as the fact that multi-product videos are more likely to sell goods than ones featuring single products alone; or that mute videos are better sales tools than videos with presenters, or using user-generated content. By answering the three research questions, the author provides focus and nuance to an academic topic which is barely a decade old, and in a developing media content genre which is commercially powerful, global and evolving fast. As a reflection on that rapid change, the author adds a postscript chapter where he reviews all the technologies that are driving the growth of e-commerce video into the future, including Artificial Intelligence.

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Yakzan, Mounir y Jordan Nelson. "E-Commerce cold chain fulfillment". Thesis, Massachusetts Institute of Technology, 2015. http://hdl.handle.net/1721.1/99820.

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Thesis: M. Eng. in Logistics, Massachusetts Institute of Technology, Engineering Systems Division, 2015.
Cataloged from PDF version of thesis.
Includes bibliographical references (pages 71-73).
A challenging part of E-Commerce for perishable consumer packaged goods (PCPG) is the fulfillment. Given the fragile nature of the items shipped, they require a low cost, effective cold chain fulfillment method so as to keep integrity, ensure speed at an affordable low cost for the end consumer. Our research, in partnership with one of the big PCPG items, addressed four aspects of the fulfillment process: Shipments routing, return process, competitive research and packaging techniques. Through a research process, we looked at shipment routing techniques for network optimization and density solutions, return process through different nodes in the supply chain, competitive research looking E-Commerce websites that sell PCPG products and comparing each of them to understand their underlying pricing methods and looked at current packaging techniques, current available and future technologies in packaging. We scored each of the aspects based on three KPIs, speed, quality and cost; we put forth several combinations that focused on each KPI by itself and aimed at maximizing speed or quality or minimizing cost. This research serves to direct focus based on the KPI desired on the aspects that help optimize said KPI and can be generalized to other E-Commerce products requiring cold chain delivery.
by Mounir Yakzan and Jordan Nelson.
M. Eng. in Logistics

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Santos, Cañamar Eugenio 1960. "Hylsamex and the E-commerce". Thesis, Massachusetts Institute of Technology, 2000. http://hdl.handle.net/1721.1/9206.

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Also available online at the DSpace at MIT website.
Thesis (M.B.A.)--Massachusetts Institute of Technology, Sloan School of Management, 2000.
Includes bibliographical references (leaf 55).
E-commerce is changing the way companies operate. Its growth is impressive and the future of this technology will play a key role in the business world. The steel industry is no exception to this scenario. It will be highly impacted by the Internet; even now, several Websites have been developed that bring buyers and sellers together. Companies must be prepared to face the challenges that this technology will bring with it. Hylsamex, like other leaders in the steel industry, should be aware of these changes and be ready to take advantage of them. This thesis analyzes the industry and Hylsamex through the use of different frameworks. The analysis shows that the competitive position of many companies will be impacted by e-commerce and most areas of any company should adapt their processes to make full use of this technology. Companies that do not move quickly into the Internet will have hard time surviving. The Internet waits for no one. The big decisions for companies today are how and when they should go into e-commerce. These decisions will be driven by a company's objectives and its current strengths and weaknesses.
by Eugenio Santos Cañamar.
M.B.A.

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Skrzypek, Meinhard. "E-commerce und seine Marktplätze". Saechsische Landesbibliothek- Staats- und Universitaetsbibliothek Dresden, 2016. http://nbn-resolving.de/urn:nbn:de:bsz:14-qucosa-210875.

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Der Begriff e-Commerce wird meistens mit dem Handel von Waren und Dienstleistungen im Internet gleichgesetzt. Neben dem Internet etablieren sich zur Zeit mehr und mehr Kiosksysteme, die mittlerweile über das Anbieten von Informationen weit hinausgehen. Der nachfolgende Vortrag befaßt sich mit den zwei wesentlichen Aspekten, die bei dem Betrieb von Kiosksystemen wichtig sind: • Marketingkonzept • Technologie Neue elektronische Medien, die auch auf öffentlichen Plätzen zugänglich sind, werden häufig als Kiosksysteme oder auch als PoI/PoS-Terminals (Point-of-Information, Point-of-Sale) bezeichnet. Leider hat sich bis heute noch kein eingängigerer Begriff finden lassen, deshalb sei kurz erläutert, was sich dahinter verbirgt. Es handelt sich um freistehende Terminals im Innen- oder Außenbereich, die vom Kunden selbständig über einen Touchscreen bedient werden können.

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Machado, Ana Teresa Martins. "Usability : impact on e-commerce". Doctoral thesis, Instituto Superior de Economia e Gestão, 2011. http://hdl.handle.net/10400.5/2959.

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Doutoramento em Gestão
While many factors can affect a Web site's ability to attract new customers, retain current customers, and efficiently facilitate online transactions, usability is becoming increasingly more important, particularly in light of the increased use of the Internet by both businesses and consumers. Numerous researchers and Web development practitioners have proposed various techniques and instruments for measuring usability however there is still no consensus on how to measure Web site usability. Of particular concern to designers of Web sites is the question of whether consumers' reactions to a Web site are likely to induce subsequent visits or purchases from the site in the future Thus a theoretical model of Web site usability would provide a better understanding on the influence of Web site usability on online consumer's perceptions. Bearing in mind the call for a better understanding of the usability effects on consumer behaviour this study has two research objectives: (1) to propose and validate Web site usability constructs that mainly captures human perceptions on Web site sability; (2) to propose and validate a theoretical model of Web site usability by adopting the Technology Acceptance Model (TAM). To provide evidence in support of the first question, this study will create valid and reliable instruments for measuring Web site usability. To provide evidence in support of the second question, this study will investigate the relationship between Web site perceived usability and consumers' beliefs, attitude and behaviour intentions towards Web sites in the context of e-commerce, through the inclusion of usability constructs within the Technology Acceptance Model.
Os sítios em contexto de comércio electrónico na Web são a principal interface entre vendedores e compradores, tendo como principal objectivo atrair, manter clientes e influenciar comportamentos de compra. A usabilidade tem sido definida de múltiplas maneiras por académicos e profissionais, não existindo um consenso na forma como se mede a usabilidade de sitios da Web. Apesar da reconhecida importância da usabilidade dos sítios da Web, sobretudo ao nível dos designers, é limitada a existência de estudos empíricos que avaliem o modo como a usabilidade influencia o comportamento de compra do consumidores na Internet, através da experiência de utilização do sítio da Web e gerar fidelização Com este estudo pretende-se (1) identificar as dimensões do construto da usabilidade (2) pereceber de que forma a usabilidade tem impacto no comportamento do consumidor. Face a este objectivo, serão criadas e empiricamente validades métricas para avaliação da usabilidade de sitios na Web em contexto de comércio electrónico, assim como será desenvolvido um modelo teórico que examina a relação entre a usabilidade dos sitios na Web e as atitudes e intenções dos potenciais consumidores, com base na aplicação do Modelo de Aceitação Tecnológica.

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Varga, Jésica Celeste. "Logística en el e-commerce". Bachelor's thesis, Universidad Nacional de Cuyo. Facultad de Ciencias Económicas, 2014. http://bdigital.uncu.edu.ar/6740.

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La presente investigación procura dar apoyo a las Pymes que pretenden desarrollar estrategias en el comercio electrónico. Específicamente para una Pyme que desee vender vinos al mercado Británico. Partiendo del análisis de las cinco fuerzas de Porter se pretende indicar los diferentes aspectos que debe trabajar una Pyme para no fracasar en el intento. La visión siempre es desde el punto de vista de la logística, entendida como flujo de materiales e información desde el punto de origen hasta el punto de destino. Por lo tanto no sólo se desarrollan aspectos referidos a la manipulación de los productos sino también sobre el manejo de información para la satisfacción del cliente meta.
Fil: Varga, Jésica Celeste. Universidad Nacional de Cuyo. Facultad de Ciencias Económicas.

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Skrzypek, Meinhard. "E-commerce und seine Marktplätze". Josef Eul Verlag GmbH, 1999. https://tud.qucosa.de/id/qucosa%3A29862.

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Der Begriff e-Commerce wird meistens mit dem Handel von Waren und Dienstleistungen im Internet gleichgesetzt. Neben dem Internet etablieren sich zur Zeit mehr und mehr Kiosksysteme, die mittlerweile über das Anbieten von Informationen weit hinausgehen. Der nachfolgende Vortrag befaßt sich mit den zwei wesentlichen Aspekten, die bei dem Betrieb von Kiosksystemen wichtig sind: • Marketingkonzept • Technologie Neue elektronische Medien, die auch auf öffentlichen Plätzen zugänglich sind, werden häufig als Kiosksysteme oder auch als PoI/PoS-Terminals (Point-of-Information, Point-of-Sale) bezeichnet. Leider hat sich bis heute noch kein eingängigerer Begriff finden lassen, deshalb sei kurz erläutert, was sich dahinter verbirgt. Es handelt sich um freistehende Terminals im Innen- oder Außenbereich, die vom Kunden selbständig über einen Touchscreen bedient werden können.

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Метельський, Ярослав Михайлович y Yaroslav Metelskyi. "Дослідження якості платформ e-commerce". Thesis, Тернопільський національний технічний університет імені Івана Пулюя, 2017. http://elartu.tntu.edu.ua/handle/123456789/19019.

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У дипломній роботі магістра проаналізовано основні поняття та процеси притаманні такому сегменту діяльності, як e-commerce. На основі одержаних результатів сформовано базові функціональні та нефункціональні вимоги, які необхідно врахувати та відобразити у потребах дрібного і середнього сегментів торгівлі при міграції у сферу електронної торгівлі. Для реалізації процесу оцінювання якості платформ e-commerce визначено атрибути якості, які виражають вимоги замовника до платформи електронної комерції та є вхідними критеріями для розробки процедур та метрик кількісного їх вираження. На основі вкладених адитивних моделей розроблено метод оцінювання якості платформ e-commerce, який дозволяє обчислити частинні та інтегральний показник якості та підвищити результати оцінювання якості платформ, у порівнянні з іншими, за рахунок повноти моделей оцінювання. Для прийняття оптимальних рішень щодо вибору кращих альтернатив серед платформ електронної комерції, обґрунтовано застосування методу парних порівнянь Сааті, що забезпечило виявлення необхідних функціональних можливостей при побудові інтернет-магазинів для дрібного та середнього сегментів торгівлі. На основі аналізу технологічних процесів, які підлягають автоматизації при оцінюванні якості платформ електронної комерції, спроектовано архітектуру програмного засобу формування потреб замовників інтернет-магазинів та атрибутів якості платформ електронної комерції, реалізовано програмну систему для підтримки методу оцінювання якості платформ електронної комерції.
In the work analyzes the basic concepts and processes inherent in this segment activities like e-commerce. On the basis of the results formed the basic functional and non-functional requirements, which must take into account and reflect the needs of small and medium trade segment in the migration of e-commerce. To implement the evaluation process as a platform e-commerce as defined attributes that express customer requirements for e-commerce platforms and is the entrance criteria for the development of procedures and metrics quantify their expression. Quality ecommerce platforms offered considered at different levels: local, partial and integral, according to the structure as models. Based on models of embedded additive developed a method for evaluating a platform e-commerce, which allows you to calculate partial and integrated Quality Score and improve quality evaluations platforms, compared with other models due to the completeness of the assessment. To better decisions about choosing the best alternative among platforms, e-commerce, Application of the method of paired comparisons Saaty, which provided the necessary detection functionality when building online stores for small and medium segments of the trade. Experimental evaluation of the quality of modern e-commerce platforms based on proposed models and methods made it possible to draw conclusions regarding optimality of choice for small and medium segments of the trade.

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Skrynnik, S. V. "The Imortance of E-commerce". Thesis, Sumy State University, 2018. http://essuir.sumdu.edu.ua/handle/123456789/67045.

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E-commerce is popular nowadays. Every year the number of consumers increases at times. This rise, in its turn, increases the company's revenue associated with this type of business activity. Electronic commerce refers to entrepreneurial activities. Among such activities are also the sale and purchase of goods and services. These sales are carried out via the electronic Internet and electronic network. The subject of e-commerce can be any product, service and real estate or banking product. Electronic commerce continues to distribute and offer an ever wider range of products very actively.

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Rurick, Peter G. "Building trust in e-commerce". Master's thesis, University of Cape Town, 2002. http://hdl.handle.net/11427/9766.

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Bibliography : leaves B1-B8.
This study primarily investigates the processes and capabilities which are important for building and developing trust in e-Commerce. The main area of focus of this study is on the factors and enablers which can be applied by online retailers to build trust and communicate trustworthiness to online consumers. Throughout the study these factors and enablers are commonly referred to as the 'building blocks of trust in e-Commerce'. It is argued that without trust, e-Commerce cannot reach its full potential and that the building blocks of trust in e-Commerce can be applied to build and develop trust in e-Commerce. This study further investigates consumer perceptions of e-Commerce, and the deterrents to online shopping. Special emphasis was placed on important e-Commerce issues, central to building and developing trust in e-Commerce, such as privacy, security and fulfilment. As part of the recommendations, a conceptual model for building trust In e-Commerce is presented, which maps out the online trust building process with the general building blocks of trust in e-Commerce at its core.

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Björkman, Höglund Matilda y Maria Olsson. "The future of e-commerce". Thesis, Linköpings universitet, Kommunikations- och transportsystem, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-139030.

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E-handeln växer eftersom allt fler personer handlar via internet. Konsumtionsmönstret ändras och allt fler söker sig till företags hemsidor för att köpa varor online. Även tjänster som exempelvis musik och film blir mer internetbaserat och köps och beställs ofta via internet. Nu kan nästan vad som helst köpas online, allt från mat till kläder och elektronik. E-handeln är ett smidigare och ibland billigare komplement till den traditionella handeln. Detta underlättar för kunderna och kan frigöra mer tid till de personer som e-handlar. Med den ökade e-handeln uppstår det också problem. Det behövs bra distributionsupplägg som kan ta hand om alla varor som ska transporteras. Den ökade e-handeln innebär fler transporter i städerna. Om e-handeln fortsätter att öka och det blir ännu fler transporter, vilka konsekvenser får det? Vilka olika distributionsupplägg kommer det att finnas i framtiden för att kunna leverera varor till kunderna på ett effektivt sätt? I det här examensarbetet har klädbranschen och dess e-handel undersökts. Det som har studerats, är hur branschen påverkar transporterna kopplat till e-handeln. Intervjuer med olika företag har genomförts i examensarbetet för att få en överblick över hur deras e-handel har utvecklats över tid samt hur de tror att e-handeln kommer att se ut i framtiden. Intervjuer med teoretiker som arbetar med citylogistik har även gjorts, för att få information hur de tror e-handeln kommer påverka transporterna kopplat till e-handeln. I framtiden kommer det troligtvis inte användas några nya distributionsupplägg, utan de som redan finns kommer bli mer utvecklade. De distributionsupplägg som finns idag är att kunderna hämtar sina varor via ett ombud, i en butik/lagerlokal, paketombud eller att varorna skickas hem till kunden. I framtiden kan det bli allt vanligare med hemleverans och att kunderna eventuellt kommer att få styra sina leveranser mer än vad som är möjligt idag. För att se konsekvenserna av transporterna kopplat till e-handeln presenteras två olika fall. Dessa två fall delas upp i åtta olika scenarier. Dessa scenarier är uppbyggda efter olika antaganden om vilka transportmedel som används och i vilken utsträckning. Det scenario som gav lägst koldioxidutsläpp och lägst fordonskilometer var det scenario där 100 % av godset levereras till ett utlämningsställe via en samlastningscentral utan att kunderna använder sin personbil mer. En förändrad volym av e-handel ger olika konsekvenser på transporterna, beroende på vilken typ av distributionsupplägg som används och vilket transportmedel som utnyttjas, samt vilken systemavgränsning som görs. Generellt sett tyder det på att antalet transportkilometer kopplat till e-handeln kommer att öka i framtiden. Vad gäller koldioxidutsläppen är det svårare att göra en bedömning, beroende på vilka transportmedel som kommer att användas i framtiden men också på den tekniska utvecklingen av dessa. Även om antalet fordonskilometer ökar kan effektivare transporter leda till minskade koldioxidutsläpp.

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Lee, Younik. "An e-commerce site generator". CSUSB ScholarWorks, 2000. https://scholarworks.lib.csusb.edu/etd-project/1612.

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"The e-commerce site generator called "CARTSHARE" is a software application that provides Web-based user tools to conduct e-business over the Internet. The purpose of this software is to provide an affordable and accessible environment for small businesses to conduct e-commerce in a simple manner."

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Crlík, Jan. "Dialogové rozhraní pro e-commerce". Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2011. http://www.nusl.cz/ntk/nusl-223323.

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The diploma thesis consists of creating marketing strategy for a new e-commerce. Then diploma thesis specifies conditions of foundation of e-commerce and describe single marketing instruments which leads to more efficient selling results of e-commerce.

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Berglund, Amanda y Marie Svanteson. "Sustainable E-commerce : How to integrate the dimensions of sustainability within the e-commerce sector". Thesis, Högskolan i Gävle, Industriell ekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-26869.

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Purpose: The purpose of the study is to investigate how the three dimensions of sustainability (environmental, economic and social) can be integrated within the e-commerce sector to make it more sustainable. Methods: Firstly, a literary research was conducted to get an overall picture of the chosen topic for the study, which later was elaborated into a literature framework. Secondly, two case studies were conducted in order to collect empirical data. The data was collected through interviews, where a total of three interviews was conducted. The literature framework and the multiple case studies were then cross-analyzed with each other. Findings: Throughout the thesis several trade-offs regarding the three dimensions of sustainability have been identified and evaluated, and they are all clearly presented in a compiled table. The findings also indicates that the sustainable actions a company may make needs to be thoroughly communicated through their websites since the e-commerce disables the face-to-face interactions. It is of great importance for companies to increase the consumer awareness and knowledge in order to motivate them in to being sustainable. Theoretical Contribution: This thesis contributes to science by the unification of the e-commerce and the three dimensions of sustainability. The study thus merge science with empirics to create a deeper knowledge and contribute to the body of literature with a compiled table of trade-offs. Practical Contribution: Practitioners will be enlightened of the importance of all the three dimensions of sustainability, and they will understand the concept and events of trade-offs for sustainability when working within e-commerce. The thesis also provides insight for companies to learn how very important it is with better communication about sustainability factors to its consumers. Limitations: This study is delimited to the e-commerce connected to business to consumer (B2C). The study will only involve Swedish companies and will not investigate them on an intra-organizational level. They will be treated as “black boxes”, as the focus only will be on the three dimensions of sustainability in relation to e-commerce, and not any organizational structures or consumers in detail.

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Corbitso, Kenneth, Thomas Ash y Neil Pisone. "Combining the Benefits of Traditional Commerce and E-Commerce with M-Commerce benefits in the Retail Industry". Thesis, Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-12840.

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The convergence of traditional and electronic commerce practices is being driven by the need for businesses to keep up with the ever increasing competition of online retailing. This thesis aims to examine and analyze the possible benefits that may arise via the use and development of rapidly evolving mobile technology, through analyzing the benefits of each of the forms of commerce during outlined stages of retail process, in order to evaluate to what extend the benefits can be combined. The benefits of each form of commerce were studied by observing existing theories and validated as perceived benefits through consumer surveys and management interviews.The theoretical part of this thesis is based on academic literature in the subject of Traditional commerce, Electronic commerce and Mobile commerce. The empirical studies were conducted as both qualitative and quantitative research, with a consumer survey conducted with 350 students, as well as two interviews with managers of retail stores in Västerås, Sweden.Results of the analysis shows that Mobile commerce has a role to play in better combining the benefits of traditional and electronic commerce and results in a combined figure implementing the findings into a working model, which we have dubbed ‘the four I’s of commerce’. The results are aimed at aiding retail managers in determining whether or not to implement a revised business model including the aspect of mobile commerce.

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Pizzolato, Marta <1991&gt. "E-commerce e punto vendita: PMI italiane e multicanalità". Master's Degree Thesis, Università Ca' Foscari Venezia, 2017. http://hdl.handle.net/10579/9556.

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L’obiettivo dell’elaborato finale è indagare l’approccio alle vendite online delle piccole e medie imprese italiane che operano nel commercio tradizionale. L’analisi parte da un’introduzione al commercio elettronico e va a vedere lo stato attuale dell’e-commerce approfondendo il grado di sviluppo e le tendenze dello stesso a livello italiano e globale. Si vanno inoltre ad affrontare le diverse soluzioni adottabili da un retailer che si affaccia al mondo delle vendite online per evidenziarne similitudini e differenze e indagare le opportunità che queste opzioni offrono, ma anche le difficoltà che si possono incontrare nel processo di adozione. Sulla base di queste premesse vengono poi presentati i modelli di business adottati dai soggetti che operano nelle vendite offline e online, esaminando e guardando a vantaggi, opportunità e criticità di quello che è il centro dell’analisi, cioè il business model ibrido che unisce retail ed e-commerce, il cosiddetto bricks and clicks. A supporto viene infine presentato un caso aziendale di una PMI italiana, prima dedita alla sola vendita al dettaglio, che ha adottato il modello di business multicanale.

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Risch, Daniel. "Nutzung von Kundenprofilen im E-Commerce : dargestellt am Beispiel des B2C-E-Commerce in der Schweiz /". Lohmar ; Köln : Eul, 2008. http://d-nb.info/988652838/04.

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Wissel, Veronica <1987&gt. "E-commerce in Cina e l'affermazione di Taobao". Master's Degree Thesis, Università Ca' Foscari Venezia, 2013. http://hdl.handle.net/10579/2359.

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Golovin, Mykola. "WEB recommendations for E-commerce websites". Doctoral thesis, Universitätsbibliothek Leipzig, 2010. http://nbn-resolving.de/urn:nbn:de:bsz:15-qucosa-39578.

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In this part of the thesis we have investigated how the navigation utilizing web recommendations can be implemented on the e-commerce websites based on integrated data sources. The integrated e-commerce websites are an interesting use case for web recommendations. One of the reasons for this interest is that many modern, large and economically successful e-commerce websites follow the integrated approach. Another reason is that especially in the integrated environment, due to the lack of the pre-defined semantic connections between the data, the web recommendations step forward as means of enabling user navigation. In this chapter we have presented the architecture for the websites based on integrated data sources named EC-Fuice. We have also presented the prototypical implementation of our architecture which serves as a proof-of-concept and investigated the challenges of creating navigation on an integrated website. The following issues were addressed in this part of the thesis:  Combination of several state-of-the-art tools and techniques in the fields of databases, data integration, ontology matching and web engineering into one generic architecture for creating integrated websites.  Comparative experiments with several techniques for instance matching (also known as record linkage or duplicate detection). Investigation on using the ontology matching to facilitate the instance matching.  Comparative experiments with several techniques for ontology matching. Investigations on the instance-based ontology matching and the possibilities for combining instance-based ontology matching with other techniques for ontology matching.  Investigation of the possibilities to improve user navigation in the integrated data environment with different types of web recommendations.  Review of the related work in the fields of data integration and ontology matching and discussion of the contact points between the research described here and other related projects. The main contributions of the research described in this part of the thesis are the EC-Fuice architecture, the novel method for matching e-commerce ontologies based on combination of instance information and metadata information, the experimental results of ontology and instance matching performed by different matching algorithms and the classification of the types of recommendations which can be used on an integrated e-commerce website.

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(UPC), Universidad Peruana de Ciencias Aplicadas. "E-Commerce y Turismo - TU53 201602". Universidad Peruana de Ciencias Aplicadas (UPC), 2018. http://hdl.handle.net/10757/623084.

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El curso de E-Commerce y Turismo es un curso de especialidad en la carrera de Turismo y Administración, de carácter teórico ¿ práctico dirigido a los estudiantes del cuarto ciclo, que busca desarrollar la competencia general de Manejo de la Información y la competencia específica de Diseño de productos turísticos. Este curso tiene como objetivo ofrecerte los fundamentos para explorar los aspectos estratégicos y operativos del uso de las Tecnologías de la Información en el turismo. Asimismo, podrás tener una visión actual de las tendencias del turismo electrónico especialmente aquellas vinculadas a la conducta del consumidor y la adaptación de la comercialización. TU53 201602

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(UPC), Universidad Peruana de Ciencias Aplicadas. "E-Commerce y Turismo - TU53 201801". Universidad Peruana de Ciencias Aplicadas (UPC), 2018. http://hdl.handle.net/10757/623093.

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El curso E-commerce y Turismo enseña las estrategias y aspectos básicos sobre el comercio electrónico orientado al campo turístico. El curso busca la implementación y el análisis de las enseñanzas mediante la realización de tareas y trabajos grupales de forma digital. Se fomenta el pensamiento crítico y las técnicas para implementar estrategias digitales en empresas nuevas o existentes. El curso busca fomentar la creatividad del alumno, enseñando las últimas tendencias digitales en turismo a nivel mundial y discutiendo su aplicación en el plano local. También se estudian casos de éxito de startups y las principales empresas online de turismo. TU53 201801

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(UPC), Universidad Peruana de Ciencias Aplicadas. "E-Commerce y Turismo - TU53 201702". Universidad Peruana de Ciencias Aplicadas (UPC), 2018. http://hdl.handle.net/10757/623112.

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El curso de E-Commerce y Turismo es un curso de especialidad en la carrera de Turismo y Administración, de carácter teórico ¿ práctico dirigido a los estudiantes del cuarto ciclo, que busca desarrollar la competencia general Manejo de la información en el nivel 2 y las competencias específicas Toma de decisiones; y Gestión de información en el nivel 1. Este curso tiene como objetivo ofrecerte los fundamentos para explorar los aspectos estratégicos y operativos del uso de las Tecnologías de la Información en el turismo. Asimismo, podrás tener una visión actual de las tendencias del turismo electrónico especialmente aquellas vinculadas a la conducta del consumidor y la adaptación de la comercialización.

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(UPC), Universidad Peruana de Ciencias Aplicadas. "E-Commerce y Turismo - TU53 201701". Universidad Peruana de Ciencias Aplicadas (UPC), 2018. http://hdl.handle.net/10757/623113.

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El curso de E-Commerce y Turismo es un curso de especialidad en la carrera de Turismo y Administración, de carácter teórico ¿ práctico dirigido a los estudiantes del cuarto ciclo, que busca desarrollar la competencia general Manejo de la información en el nivel 2 y las competencias específicas Toma de decisiones; y Gestión de información en el nivel 1. Este curso tiene como objetivo ofrecerte los fundamentos para explorar los aspectos estratégicos y operativos del uso de las Tecnologías de la Información en el turismo. Asimismo, podrás tener una visión actual de las tendencias del turismo electrónico especialmente aquellas vinculadas a la conducta del consumidor y la adaptación de la comercialización.

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Dykstra, Kathryn. "Jurisdictional issues raised by e-commerce". Thesis, National Library of Canada = Bibliothèque nationale du Canada, 2000. http://www.collectionscanada.ca/obj/s4/f2/dsk2/ftp01/MQ60049.pdf.

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Xing, Jie. "Commitment-Based Interoperation for E-Commerce". NCSU, 2001. http://www.lib.ncsu.edu/theses/available/etd-20010702-214503.

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Successful e-commerce presupposes techniques by which autonomous trading entities can interoperate. Although much progress has been made on data exchange and payment protocols, interoperation in the face of autonomy is still inadequately understood. Current techniques, designed for closed environments, support only the simplest interactions.This dissertation concentrates on two themes. First, we develop a generic agent interaction model that supports agent coordination. We propose metacommitment patterns, which accommodate revisions and exceptions, to model agent interaction. We formalize metacommitment patterns declaratively in temporal logic. We apply statecharts to specify behavior models of agents who follow our commitment patterns. The statecharts provide an operational semantics, which can be used as a rigorous basis for agent coordination. We propose agent behavior models and prove that it operationally supports our temporal logic semantics. In this manner, we provide the basis for formally designing coordinated multiagent systems. Second, we apply agent behavior models for interoperation in e-commerce. This approach consists of (1) behavioral models to specify autonomous, heterogeneous agents representing different trading entities (businesses, consumers, brokers), (2) a metamodel that provides a language (based on XML) for specifying a variety of service agreements and accommodating exceptions and revisions, and (3) an execution architecture that supports persistent and dynamic (re)execution. Our implementation uses existing Java tool kits for parsing XML and building communicating agents. The main contributions of this dissertation are in developing some theoretical aspects of agent interaction with an emphasis on e-commerce.In addition, the proposed approach can also provide a rigorous basis for future standards for interoperation in e-commerce.

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46

Lu, Yuzhu. "Methods for Augmented Reality E-commerce". [Ames, Iowa : Iowa State University], 2007.

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Wohland, Philipp. "E-Commerce-Geschäftsmodelle im deutschen Tourismusmarkt /". Wiesbaden : Gabler, 2008. http://d-nb.info/987832468/04.

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Balscheit, Philipp. "Konsumvertragsrecht und E-Commerce : eine Übersicht /". Bern : Stämpfli, 2005. http://www.gbv.de/dms/spk/sbb/recht/toc/473313235.pdf.

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Ree, Peter (Peter Yeon) 1976. "Arena : simulating E-commerce agent strategies". Thesis, Massachusetts Institute of Technology, 2000. http://hdl.handle.net/1721.1/86496.

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Thesis (S.B. and M.Eng.)--Massachusetts Institute of Technology, Dept. of Electrical Engineering and Computer Science, 2000.
Includes bibliographical references (leaf 38).
by Peter Ree.
S.B.and M.Eng.

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Hashim, Noor Azuan binti. "E-commerce adoption by Malaysian SMEs". Thesis, University of Sheffield, 2012. http://etheses.whiterose.ac.uk/14590/.

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E-commerce adoption among SMEs has been much discussed in management information technology and technological innovation literature. However, most of these prior studies focused mainly on e-commerce awareness or factors that influence e-commerce adoption. This study, on the other hand, attempts to develop a holistic insight into e-commerce adoption by SMEs. It investigates why some SMEs adopt e-commerce readily, and others do not. In addition, this study investigates the appropriateness of government support for SMEs encouraging them to adopt e-commerce. There is very little research that assesses e-commerce adoption by SMEs, certainly none as extensive as this, and there is also very limited empirical investigation of government support for SMEs to adopt e-commerce. This study helps to fill this gap by exploring these issues relating to e-commerce and SMEs. The framework model proposed in this study was developed out of an integration of various perspectives using the technological innovation literature, specifically the DOl and TOE frameworks. This model considers internal factors (the demographic characteristics of managers and their organisations), external factors (particularly government support), and reasons for, benefits of, and inhibitors to e-commerce adoption. Data for this study were collected through a questionnaire survey of over three thousand SMEs in Malaysia and forty face-to- face semi-structured interviews with SME managers and government officials . ., Results show there is a low level of adoption of e-commerce by SME managers whether or not they received government e-commerce supports. E-commerce usage hardly extends beyond e-mail. Online buying and complex websites, such as websites with online ordering and online payment facility are not common. Websites are used to provide contact details and information about the firm and information about its goods and services only, without displaying prices. The SME and SME manager demographic characteristics show significant association with e-commerce adoption. Two important factors that facilitate e- commerce adoption emerge from these characteristics namely SME location and the manager's experience of living abroad. To encourage e-commerce adoption, SMEs in developing countries need not only to have appropriate technology infrastructure installed, but also to be in a location with good public transportation services and efficient delivery methods. SME managers also need experience of buying and selling on the Internet, which they might gain while living abroad. The interviews raise a number of questions about the effectiveness of government support programmes, and the ulterior motives of SMEs. The benefits of e-commerce are more often perceived than achieved. Interestingly, the reason that SMEs adopt e-commerce is to enhance company image, rather than its efficiency. From the research findings, a series of recommendations for e-commerce adoption among SMEs in Malaysia emerges, providing guidance for policymakers, practitioners, and academics. Many recommendations, such as the need to evaluate e-commerce initiatives, may perhaps be extended to government K'T policies in the developing world as a whole. The study exposes many gaps, often overlooked, between the rhetoric of e-commerce adoption and the reality. The model proposed in this study may be comprehensive for e-commerce adoption in firms. Future research can build on and extend the proposed integrated model by including other potential factors from different contexts. It will be helpful to explore other statistical analysis, either in the current model or in an enhanced one. The findings will help towards a better understanding for firms and government and suggest a quantitative basis for them to determine favourable policies and conditions for expanding their e-commerce. This study provides the impetus for future research on many issues.

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