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Literatura académica sobre el tema "Digital marketing in art"

Autor: Grafiati

Publicado: 25 de noviembre de 2024

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Artículos de revistas sobre el tema "Digital marketing in art"

Giftson. S y Dr. S. Krishnakumari. "The Art of Digital Marketing". International Journal of Scientific Research in Science and Technology 11, n.º 5 (12 de octubre de 2024): 311–15. http://dx.doi.org/10.32628/ijsrst2411453.

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The digital revolution has fundamentally reshaped the business landscape, particularly in marketing. This article explores the rise of "cyber consumers" and their evolving needs, along with the increasing significance of cyber business-to-business interactions. It emphasizes the need for innovative marketing strategies to cater to these transformed dynamics.

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Anggraeni, Novi, Tussi Sulistyowati y Nur Elfi Husda. "SOSTAC framework analysis for enhancing digital marketing in Yogyakarta's Art Music Today". Journal of Community Service and Empowerment 5, n.º 1 (1 de febrero de 2024): 62–72. http://dx.doi.org/10.22219/jcse.v5i1.30521.

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This research utilizes a qualitative descriptive methodology, employing the SOSTAC model to analyze Art Music Today (AMT). The study follows six structured steps, starting with a SWOT-based Situation Analysis highlighting AMT's strengths as a unique Yogyakarta entity. Strategic objectives are set using the 5s Framework, focusing on digital marketing elements like online sales optimization and user experience. The Strategy phase emphasizes STP marketing, presenting AMT as a tailored music information center. Tactics, guided by the 7P framework, include product diversification and pricing strategies, contributing to an enhanced user experience. An 18-month action plan, depicted in a Gantt chart, guides implementation from content creation to streamlined processes. The Control phase involves monitoring with Google Analytics and social media evaluation. Through leveraging strengths and addressing weaknesses, AMT positions itself for growth in the digital landscape, using the SOSTAC model as a robust framework for digital marketing excellence. As a suggestion, through a proactive approach to leveraging inherent strengths and addressing weaknesses, AMT aims for significant growth in the dynamic digital environment. Aligning its digital marketing efforts with the SOSTAC model, which covers Situational Analysis, Objectives, Strategy, Tactics, Action, and Control, ensures a comprehensive understanding of current market dynamics. This strategic alignment establishes the foundation for a well-defined and actionable digital marketing strategy.

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Asis, Patta Hindi, Marjani Marjani y Andi Awaluddin Ma’ruf. "Penggunaan Pemasaran Digital (Digital Marketing) Sebagai Pendukung Pengembangan Usaha Pada Kelompok Pengrajin Anoa Art". CARADDE: Jurnal Pengabdian Kepada Masyarakat 2, n.º 2 (8 de febrero de 2020): 345–52. http://dx.doi.org/10.31960/caradde.v2i2.344.

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The purpose of this PKM is to overcome the problems of partners by implementing digital marketing and fostering innovation in economic value products so that their craft products can reach a broad target market. Through a participatory approach, the implementation of activities in the group of craftsmen together collaborate to find solutions using digital marketing methods of craft products. Collaboration uses multi-stakeholder campuses, partner groups, professionals, and the government in formulating and finding solutions to the problems of craftsmen groups in the village of Pangan Jaya. As a result, using online marketing through the website, whatsapp messaging applications, facebook and Instagram products sold significantly increased and marketing of craft products has reached a wider market.

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Lee, Jin Woo y Soo Hee Lee. "User participation and valuation in digital art platforms: the case of Saatchi Art". European Journal of Marketing 53, n.º 6 (10 de junio de 2019): 1125–51. http://dx.doi.org/10.1108/ejm-12-2016-0788.

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PurposeThe purpose of this paper is to examine the impact of digital platforms on the contemporary visual art market. Drawing on the theoretical insights of the technology acceptance model, the meaning transfer model and arts marketing literature, the authors conceptualise the role of user participation in creating the meaning and value of contemporary artworks in the online art market.Design/methodology/approachThe authors conduct a qualitative study of Saatchi Art as an instrumental case for theorising. It is an online platform for trading visual artworks created by young and emerging artists. The data for this study were collected through direct observation and documentary reviews, as well as user comments and buyer reviews from Saatchi Art. The authors reviewed 319 buyer comments Art and 30 user comments. The collected data are supplemented with various secondary sources such as newspapers, magazines, social media texts and videos.FindingsThe growth of digital art platforms such as Saatchi Art provides efficiency and accessibility of information to users while helping them overcome the impediments of physical galleries such as geographical constraints and intimidating psychological environments, thereby attracting novice collectors. However, users’ involvement in the process of valuing artworks is limited and still guided by curatorial direction.Research limitations/implicationsThe first limitation of this research is that the data in this research cannot capture interactions between users, though users’ intention to use Saatchi Art is affected by the social influence of other users. Second, this research has not examined artists as users of digital art platforms and their interactions with other types of users. Artists’ intention to use the online platform might be underlined by enhancing their status in the peer group or seeking legitimacy in the field by following other artists and getting recommendations from important referents.Practical implicationsThe outcomes of this research suggest that newcomers in the online art market should acknowledge that users’ intention to use the online art platform is determined by not only technological usefulness of the website but also the symbolic capital of the information provider.Originality/valueUser participation in the online art market is guided by curatorial direction rather than social influence. This confirms re-intermediation of marketing relationships, highlighting the role of new intermediaries such as digital platforms in arts marketing.

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Syifa Pramudita Faddila, Doni Efendi, Siti Arinka Dwi Sulistia y Muhammad Farhan Reza Pahlevi. "SOSIALISASI KEBUTUHAN DIGITAL MARKETING (KONSEP UNTUK UMKM “MARTINI ART” KERAJINAN PAHAT KAYU DESA WANAKERTA)". JURNAL BUANA PENGABDIAN 3, n.º 2 (29 de octubre de 2021): 13–23. http://dx.doi.org/10.36805/jurnalbuanapengabdian.v3i2.1927.

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UMKM memiliki kontribusi penting dan strategis dalam meningkatkan perekonomian daerah. Sehingga dianggap perlu melakukan pengembangan digitalisasi marketing dalam melakukan pengelolaan bisnis sebagai upaya dalam mengahadapi persaingan secara global. Desa Wanakerta memiliki UMKM yang dikembangkan oleh masyarakat sendiri yaitu usaha ukiran pahat “Martini Art”, namun masih terkendala dengan kurangnya promosi yang dilakukan oleh pemilik maupun oleh pemerintah setempat, terutama minimnya promosi di media sosial ataupun digital marketing. Sosialisasi dilakukan kepada Kepala Desa dan Sekretaris Desa Wanakerta sebagai pemegang kebijakan di wilayah Desa Wanakerta dengan menggunakan metode ceramah, diskusi dan simulasi. Hasil dari kegiatan pkm ini ialah terpenuhinya kebutuhan digital marketing melalui platform Fecabook, Instagram dan Web. Kepala Desa dan Sekretaris Desa Wanakerta pun bersedia untuk melakukan pengembangan dan pemantauan penggunaan e- marketing tersebut. Kata kunci: digital marketing, Martini Art, pengabdian masyarakat UMKM has an important and strategic contribution in improving the regional economy. So it is considered necessary to develop marketing digitalization in managing business as an effort to face global competition. Wanakerta Village has an UMKM developed by the community itself, namely the “Martini Art” carving business, but it is still constrained by the lack of promotion by the owner and the local government, especially the lack of promotion on social media or digital marketing. The socialization was carried out to the Village Head and the Village Secretary of Wanakerta as policy holders in the Wanakerta Village area using lecture, discussion and simulation methods. The result of this PKM activity is thefulfillment of digital marketing needs through the Fecabook, Instagram and Web platforms. The Village Head and the Village Secretary Wanakerta are also willing to develop and monitor the use of e-marketing. Keywords: digital marketing, Martini Art, community service

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Mahmutova, Dar'ya y Dar'ya Gerasimova. "Digital Illustration Marketing via Blogs in the VKontakte Social Network". Virtual Communication and Social Networks 2023, n.º 3 (2 de junio de 2023): 160–66. http://dx.doi.org/10.21603/2782-4799-2023-2-3-160-166.

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Social networks provide a convenient platform for art dealing and marketing. Many digital illustrators have art blogs where they post and promote their work, which they may also exhibit at traditional offline galleries. The sphere of digital art is highly competitive and open to new effective promotion tools, which makes it a prospective research subject. This study featured an online community of digital artists in the VKontakte social network, as well as the methods they use to attract potential buyers and increase their fandom. The research relied on the information and communication method supported by such sociological tools as expert survey and content analysis. The expert survey made it possible to classify digital illustrators into those with maximal, medium, and minimal popularity, as well as to identify the most effective promotion tools for each group. The VKontakte social network offers a wide range of promotion tools, based on the algorithms of this social network. The popularity of young digital artists depends on such factors as relevant content and joint projects with mature digital illustrators. The research contributes to the development of the genre of digital illustration and the fine art in general.

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ANKYIAH, FRANCIS. "Mobile Marketing in the Art Industry". Journal of Social Media Marketing 2, n.º 2 (27 de diciembre de 2023): 20–34. http://dx.doi.org/10.33422/jsmm.v2i2.1124.

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The rising prevalence of mobile devices has transformed consumer behaviors and created new opportunities for audience engagement through mobile marketing in the art world. However, there has been limited research on implementing effective mobile strategies for art professionals. This study aimed to systematically review mobile techniques over the past five years based on academic literature and industry reports. It analyzed key mobile marketing campaigns from prominent art institutions focusing on approaches like apps, augmented reality, and location-based services. The literature revealed several important findings about mobile marketing effectiveness. According to Pew Research Center data from 2019, 81% of Americans now own smartphones frequently used for internet access, demonstrating widespread mobile access. Studies of apps found those displaying artist portfolios and enabling ticket purchases had high audience engagement. Augmented reality apps providing interactive experiences attracted more first-time museum visitors than non-users. Location services increased nearby gallery foot traffic up to 35% by capitalizing on proximity. Case studies indicate mobile strategies can significantly boost participation when integrated across digital and physical channels through profiles, ticketing, content, and location promotion to spur visits. As a result, mobile technologies may help arts institutions connect with broader demographics in novel ways. However, usability and data privacy must be addressed. The review concluded that mobile techniques are highly impactful for boosting audience involvement, working best as an omni-channel approach across platforms and interactivity. Adopting established mobile marketing best practices is essential for arts professionals and organizations to thrive in today’s digital landscape and engage wider audiences.

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Darma, I. Made Riski Aditya, Kadek Devi Kalfika Anggaria Wardani y Adie Wahyudi Oktavia Gama. "Binoh Pottery MSME marketing expansion through digital marketing strategy". Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang 7, n.º 4 (8 de noviembre de 2022): 835–48. http://dx.doi.org/10.26905/abdimas.v7i4.7483.

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Intense competition and the digital ecosystem have hampered the growth of Binoh's typical pottery MSMEs. Based on problems, the Binoh Pottery MSMEs in Ubung Kaja Village can reach the digital world and a broader market through training and the application of digital-based business. Thus, MSME entrepreneurs can market and promote products through digital channels. Through a series of planned activities, this community service activity aims to provide education on the application of digital business to the Pottery MSMEs in Binoh Village. By using the Participatory Rural Appraisal (PRA) method, the activities are divided into four major stages, namely initial initiation and planning, implementation, supervision, and evaluation. Based on the results of observations and evaluations, it is known that the response of MSMEs actors is very positive to the education provided. MSMEs actors view digital marketing as having an important role to help their businesses survive. It is hoped that in the next stage the government will take an active role in developing Binoh typical pottery MSMEs, Ubung Kaja Village. Not only as a form of effort to move the people's economic sector but also as an effort to maintain pottery as traditional Balinese art.

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Yusuf Hendrawanto, Aditya Rizqi Senoaji, Andriyan Eka Sapta y Bagas Putra Pradana. "Pelatihan Digital Marketing dan Manajemen Keuangan pada UMKM Gardenia Art Indonesia". Jurnal Pengabdian Kepada Masyarakat 2, n.º 2 (10 de agosto de 2023): 59–64. http://dx.doi.org/10.54066/abdimas.v2i2.304.

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Usaha Mikro, Kecil, dan Menengah (UMKM) berperan penting dalam pertumbuhan pembangunan dan ekonomi. Salah satu UMKM yang sedang berkembang adalah Gardenia Art Indonesia yang bergerak di bidang kerajinan, yaitu pot hias. Permasalahan yang ditemukan pada UMKM Gardenia Art Indonesia adalah minimnya pengetahuan dan pemahaman pemilik dan pengelola UMKM tentang akuntansi, khususnya pencatatan dan pembukuan hingga penyusunan laporan keuangan serta belum maksimalnya pemasaran produk yang dilakukan oleh Gardenia Art Indonesia. Metode pelaksanaan kegiatan pengabdian kepada masyarakat terdiri dari lima tahap, yaitu (1) analisis kebutuhan; (2) penyusunan materi pelatihan; (3) sosialisasi; (4) pelatihan manajemen keuangan; (5) pelatihan digital marketing; dan (6) evaluasi. Kegiatan pelatihan digital marketing dan manajemen keuangan pada UMKM Gardenia Art Indonesia menghasilkan Ms. Excel yang sudah di-costumize yang bisa digunakan oleh pemilik dan pengelola UMKM Gardenia Art Indonesia untuk mencatat keuangan, membuat pembukuan, laporan keuangan sederhana dan akun YouTube yang bisa digunakan untuk mempromosikan produk pot hias UMKM Gardenia Art Indonesia serta juga akun Tokopedia dan Shopee untuk menambah jangkauan konsumen. Selama dua bulan setelah dilaksanakannya pelatihan, pemilik dan pengelola UMKM Gardenia Art Indonesia berhasil membuat pencatatan keuangan, pembukuan, dan laporan keuangan yang baik. Selain itu, terjadi peningkatan pembelian produk pot hias, khususnya melalui Tokopedia dan Shopee.

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Afef, Sahli. "State of the Art: Authenticity and Influencer Marketing". International Review of Management and Marketing 14, n.º 1 (16 de enero de 2024): 39–47. http://dx.doi.org/10.32479/irmm.15446.

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Digital marketing is a new form of marketing that uses several digital media to spread a message. Influencer marketing is a promising acquisition channel for companies to explore. Engaging with influencers can help a company improve its brand image and stand out in an increasingly competitive marketplace. However, these opinion leaders can influence the purchasing behavior of the target audience. These are individuals with skills in a particular field, using them to create quality content, they are recognized as experts in their field. The content they publish is often in the form of a personalized story incorporating their opinion on a situation, a product or a service. Success lies in establishing a genuine, preferably long-term, relationship between the brand and its influencers. The objective is to rigorously analyze the links and elements that give meaning to this “Influencer marketing authenticity” interaction. As part of this research, we presented a detailed literature review of authenticity and influence marketing.

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Tesis sobre el tema "Digital marketing in art"

Daita, Ananda Rohit. "The Art and Science of Data Analysis". Thesis, University of North Texas, 2018. https://digital.library.unt.edu/ark:/67531/metadc1157624/.

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This thesis aims to utilize data analysis and predictive modeling techniques and apply them in different domains for gaining insights. The topics were chosen keeping the same in mind. Analysis of customer interests is a crucial factor in present marketing trends and hence we worked on twitter data which is a significant part of digital marketing. Neuroscience, especially psychological behavior, is an important research area. We chose eye tracking data based on which we differentiated human concentration while watching controllable (video game) videos and uncontrollable (sports) videos. Currently, cities are using data analysis for becoming smart cities. We worked on the City of Lewisville emergency services data and predicted the vehicle-accident-prone areas for development of precautionary measures in those areas.

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Nyblom, Oscar. "Analysing the digital marketing tool Digital Plattform : Identifying issues users are experiencing when using a digital marketing tool for the first time". Thesis, Linköpings universitet, Institutionen för datavetenskap, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-176573.

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Digital marketing is becoming more influential for businesses and along with it so does digital marketing tools. To make digital marketing tools useful for new users and businesses, they should be easy to use and allow for a good user experience. By analysing the digital marketing tool ‘Digital Plattform’ by Digital Marknadsplan, this study examines how to make design suggestions to improve user experience by using theories in interaction design and insights from user tests that highlights common issues. It turns out there are common issues that has been highlighted trough a heuristic analysis and a thematic analysis. Some issues include a lack of feedback and information along with general inconsistencies. By providing design suggestions to these issues, they could be targeted directly and therefore improving the user experience for new potential users. The results of this study could also be argued to be applicable to other digital marketing tools in improving their user experience for new users.

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Čížová, Natália. "Marketingová stratégia vybranej firmy". Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-201100.

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The basic feature of our time is constant change. The world is becoming more globalized, needs and desires of consumers are changing and consumer is changing itself, because he is more informed and has greater purchasing power. Technical and technological progress changes the way we look at the world. Competition strengthens and the way of trading is modernizing. For all these reasons, the marketing strategy is in many ways a necessity for businesses. The diploma thesis is divided into theoretical and analytical part and the main objective is the analysis and proposal of marketing strategy of chosen company in regard to a theoretical part, analysis results and information obtained.

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Barone, Edoardo <1992&gt. "Innovazione digitale e marketing territoriale: strategie per lo sviluppo del settore turistico culturale". Master's Degree Thesis, Università Ca' Foscari Venezia, 2017. http://hdl.handle.net/10579/11824.

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Lo scopo di questo lavoro è quello di analizzare lo stato dell'arte circa i metodi di valorizzazione del patrimonio culturale italiano e di proporre nuovi strumenti e strategie per la collaborazione fra addetti ai lavori del settore artistico ed esercenti del territorio. La chiave di volta per tale cooperazione è da ricercare nello sviluppo di un innovativo modo di intendere e pensare il turismo, che leghi il patrimonio in questione al settore commerciale privato col fine di sviluppare le potenzialità dei singoli territori. Ed è proprio del territorio che questo lavoro comincerà a trattare, inteso come spazio entro il quale coesistono beni e persone. Si spiegherà come il fortunato caso che riguarda la penisola italiana possa aprire le porte a nuovi modi per intendere e sfruttare le risorse artistiche di cui il paese dispone. Nel primo capitolo si andrà ad esporre il concetto di “museo diffuso” e di come l'utilizzo della razionalizzazione dello spazio tramite il mapping possa migliorare l'efficienza nella fruizione dei beni in un dato ambiente. A seguire andranno analizzati i consumi, i bisogni e i pubblici della cultura con l'ausilio di dati qualitativi e quantitativi, esaminate le regolamentazioni che disciplinano il management del patrimonio artistico e esposte le criticità delle attuali strategie di valorizzazione dei beni culturali. Le mutazioni che hanno coinvolto il turismo e l'innovazione digitale dei servizi saranno invece i soggetti di studio del secondo capitolo. Durante la stesura di questa parte di lavoro ho reputato necessario porre a sostegno le cifre del turismo nelle città d'arte e le intuizioni di alcuni esperti circa l'evoluzione del turista del nostro secolo per giustificare un accenno critico al mercato che ruota attorno ad esso. Si passerà poi a tracciare la crescita delle tecnologie per la promozione del territorio e lo sfruttamento di una evoluzione dell'uso della Rete chiamato IoT, ovvero Internet delle Cose. Dalla fusione fra questi propedeutici studi nasce il mio lavoro, che non è che un'indagine su possibili nuove cooperazioni che coinvolgano il settore culturale e quello turistico. Ipotizzando che gli strumenti per far sì che tale sinergia si riveli proficua per entrambe le parti siano software e devices tecnologici, si procederà con analisi benchmark sui congegni esistenti arrivando alla formulazione di un nuovo innovativo sistema che sfrutti dinamiche di audience engagement e gamification. Di tale strumento tratterà infine il quarto capitolo, dove ne saranno esposti gradualmente i processi di realizzazione, ne sarà testata la sostenibilità economica e presentati gli stakeholders. Si seguirà lo sviluppo dal back-end, la parte relativa la programmazione che permette l'effettivo funzionamento del software, al front-end, cioè la parte visibile al fruitore con cui egli stesso può interagire, lasciando spazio infine per immaginare conseguenti implementazioni funzionali al prodotto stesso, volte ad aumentarne l'efficacia e i bacini di utenza a cui potrebbe rivolgersi.

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Lindström, Sofia, Sebastian Edemalm y Erik Reinholdsson. "Marketers are Watching You : An exploration of AI in relation to marketing, existential threats, and opportunities". Thesis, Jönköping University, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-52744.

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Background: As of today, it is apparent that with the ever-changing demands and needs of customers, companies are facing enormous pressure to deliver the right value, on time, in the right way, and proper manner. To realize the full potential of Artificial Intelligence (AI), a careful plan and method need to be established in the development and deployment when incorporating the technology with marketing. Technology is evolving at a rapid pace and Artificial Intelligence (AI) can be found in a variety of applications. AI in marketing can provide valuable data clusterization and insights for personalized recommendations, customer segmentation, or even advertising optimization. Problem: To date, a few studies have been made due to the rapid development of AI which has shown an opportunity for marketers. From this hype, companies are looking into speedy implementation where one can forget that this technology comes with risks and threats. “The problem is that everybody has unconscious biases and people embed their own biases into technology” (Kantayya, 2021). Although machines can deliver personalized numerical information, it cannot deliver new solutions such as products and services, nor classify different outputs with a cognitive mindset which could result in biased results. The objective of this research is to utilize the information and insights gathered from experts in the field of engineering and marketing to gain a holistic view of the current and future capabilities of AI in marketing. Purpose: The focus of this bachelor thesis is to provide additional insights in regards to Artificial Intelligence in relation to marketing, taking into consideration bias, personalization, the black box, along with other possible implications of AI systems, also referred to as the dark side. To fulfill the researchers’ objective, qualitative interviews with practitioners and employees with different roles within the field of AI and Marketing were conducted. The paper will be focusing on concepts, theories, secondary data, and interviews which will be further discussed and give opportunities for future research. Method: To perform this research, a qualitative research design was applied, and 12 structured interviews were conducted with those who have knowledge and experience with AI, marketing, or both. Results: The study elucidates the potentials and fallbacks of Artificial Intelligence in marketing. Where the findings suggest a mixture of human intervention and technology is needed to work against the perceptions, bias, and manipulation the technology can possess. The aims then guide towards the conclusion presenting the important cognitive and emotional skills that humans obtain that are currently lacking in AI. This study finds several key areas both in terms of opportunities and risks. Such key areas involve the possibility of delivering new, unique personalized content to a mass audience at lightning-quick speed and at the same time presenting a handful of risks by giving machines the permission to make human decisions. Risks found in this study presented as the dark side include the bubble, bias, manipulation, fear of losing jobs, lack of transparency creating the black-box phenomena. Therefore, this research is interesting especially for marketing managers in how AI could be used both from an opportunity perspective and possible risks to consider.

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Jarl, Mathilda. "WHAT ATTRACTS GEN Z? : A thesis about how companies strategically are attracting generation Z with IT/digital related competence through their Employer Branding". Thesis, Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-37441.

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With a new generation entering the labour market, HR departments struggle to stay attractive. The talents are hard to attract and even harder to maintain. The importance of employer branding is therefore essential for both the employer and the seekers, in order to become a match. The generation Z desires to make a change and it is up to the employer to give them the opportunity to influence and make an impact.

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Silva, Bruno Reis Moniz da. "Marketing Digital". Master's thesis, Universidade Europeia - Laureate International Universities, 2015. http://hdl.handle.net/10400.26/9633.

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O Marketing Digital é uma plataforma de comunicação digital que permite as empresas promover produtos, serviços e marcas, assim como conquistar novos clientes e melhorar a sua rede de relacionamentos. O presente estudo tem como objectivo caracterizar o Marketing Digital em Angola, assim como descrever as áreas relacionadas e estratégias adoptadas. Recorreu-‐se à pesquisa qualitativa, devido ao seu carácter descritivo e exploratório. Como método de investigação optou-‐se pela realização de estudos de casos referentes a empresas de diferentes sectores em Angola. Com base na literatura relacionada a matéria, realizaram-se entrevistas aos directores das empresas e foi feita uma análise às estratégias já existentes de cada uma delas. Os resultados evidenciam pontos fortes e fracos no que concerne as estratégias de Marketing Digital adoptadas. Os mesmos demonstram que o Marketing Digital é ainda uma questão de “futuro” em Angola, isto é, não é prioridade e há grande relutância por parte das empresas em investir em tal área. O mercado em si já possui meios suficientes que permitem a implementação do Marketing Digital. Por fim, conclui-‐se que é necessário sensibilizar as empresas a adoptaram uma estratégia que possua planeamento e pesquisa, pois só assim serão evitados orçamentos de valor avultado e encontrados técnicos qualificados- principais motivos que originam a fraca aposta no Marketing Digital.

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Bång, Andreas y Cajsa Roos. "Digital Marketing Strategy". Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-35282.

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Abstract Course/level: 2FE16E, Bachelor Thesis Authors: Bång Andreas & Roos Cajsa Tutor: Krister Jönsson Examiner: Pejvak Oghazi Title: Digital Marketing Strategy within Manufacturing Industry – A qualitative case study Keywords: Digital marketing strategy, relationship, branding, profit/performance, social media, social commerce, service quality, digital channels, the Internet, digital development, importance of digital channels Background: The climate in B2B is very competitive and the need for a marketing strategy is vital for a company to stay competitive. Relationship, branding and profit/performance are three parts that are argued to be central in a marketing strategy. The Internet and digital marketing strategy is an area that lacks research in the context of the manufacturing industry. Therefore it could be of importance to identify how companies use the Internet and digital channels in their digital marketing strategy. Research questions: RQ 1. How do small and medium sized companies in B2B sectors use the Internet and digital channels in their marketing strategy? RQ 2. Why do small and medium sized companies in B2B use the Internet and digital channels in their marketing? RQ 3. How do small and medium sized companies in B2B see at future development of the use of the Internet and digital channels? Purpose: The purpose of this study is to identify how small and medium sized companies in B2B use the Internet as a tool for digital marketing strategy. Methodology: Qualitative approach, multi case study, semi-structured interviews Conclusion: Most used digital channel is the homepage. The more competition a company has results in a higher adoption of digital channels. Relationships can be enhanced through digital channels.

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Andersson, Elina y Nicolai Pitz. "Ready, set, live! How Do European Consumers Perceive the Value of Live Video Shopping and What are Their Motivations to Engage in It? A Qualitative Study". Thesis, Umeå universitet, Företagsekonomi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-185201.

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The phenomenon of Live Video Shopping (LVS) has gained increased attention in recent years. Sinceapproximately 2017, the Chinese market has brought LVSto the attention of the public. In terms of overall market share, LVS was projected to account for roughly 20% of the overalle-commerce volume in Chinauntil 2021. Despite that, within Europe LVS has not seen such rapid growth and seems to be still a neglected domain,both in practice and in academia.Most academic research on LVS has originated in China and took place in an Asian setting. From a European standpoint, these findings can onlyserve as a starting point for further researchdue to cultural differences. Sincemost extant research on the topic of LVS adopted a quantitative research design, we could clearly identify a lack of qualitative studies in a European context. Therefore, our study aims to fill this research gap by investigating European consumersperceived value of LVS and their motivations to engage in it. A qualitative research design is particularly suitable for the exploratory nature of ourresearch. For the collection of data, we conducted three synchronous online focus groups through purposive sampling of European participants. In addition to that, and as a triangulation for our data sources, Pål Burman, the CEO of the LVS provider Zellma, was interviewed. With this we were able to includedifferent perspectives on the topic. It also helped us to increase thevalidityofthemanagerial implications.Usingthematic analysis, we could identify themes that theparticipants associated with the concept of LVS. The findings suggest that the perceived value of LVS for European consumers is not indisputable. Based on the theoretical concept of perceived value,LVS has to solve the trade-off between give and get components. This means that the committed time for attending an LVS stream has to be compensated by certainbenefits, such asdiscounts, enhanced product information, exclusivity of content,or inspiration. By using the theoretical framework of Uses and Gratifications Theory (UGT), we were able to divide the motivations of European consumers to engage in LVS in three types of gratifications: hedonic, utilitarian, and social. As opposed to prior Asian research on the topic, social gratifications only played a minor role forEuropean consumers. Reasons for an interaction between the viewer and the broadcaster were primarily product-related and utilitarian by nature. Engagement for the sake of social motives could not be confirmed. Utilitarian gratifications desired byEuropean consumers were mainly connected to theobtainment of enhanced production information, leading to more informed purchase decisions. Hedonic motivations were for exampleentertainmentand inspiration. When connecting UGT to the TechnologyAcceptance Model (TAM), we have also been able to identify consumers' approachesto LVS as a new technology.Crucial here weretheperceived ease of use and perceived usefulnessof LVS.It was shown that consumers require LVS to be as easy or easier than normal e-commerce shopping is already.LVS would further be perceived as useful if it could provide the viewers with something uniquethat old technologies are not able to provide.Asa new digital phenomenon, itis expected to serve as a complement to physical and online stores. In fact, LVS might not only serve as a platform of sales, but also tocreate long-lasting relationships between a brand and its consumers with consumer engagementas a main desired outcome.

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Vennberg, Karin. "Attracting Digital Native Students Through Digital Marketing". Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-70366.

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As the world economies have shifted from being production-based to knowledge-based each country has to develop their technologically literate workforces to stay globally competitive. A low interest in the engineering profession among younger students has caused insufficient support for the workforce demand. Marketers must adapt their efforts to recruiting young people even before they attend college as this focused cohort tend to make career plans early. As today’s teenagers have been using digital media constantly since they grew up, they are frequently called digital natives. They perceive social networking sites, where they can communicate with friends and exchange information with people all over the world, as essential parts of their lives. This makes social networks great promotional tools, as digital natives share experiences and opinions about products and services online, creating a kind of electronic word-of-mouth, which is characterized as the future of social media marketing communications. To investigate in what ways digital natives’ absorb online marketing, the purpose of this research is to provide a better understanding of how technical high schools can address digital marketing activities to attract more students. The thesis was compiled after inquiries from the Swedish nationwide senior high school Teknikcollege, and it is conducted as a quantitative explanatory study, where primary data was collected through an online questionnaire distributed among junior high school students in Luleå and Överkalix. A total of 239 answers were collected and 182 answers were analyzed using statistical techniques. The results suggested that senior high schools should focus their online marketing efforts on visual social media channels, and that people based trust is the most important factor when using the peripheral route to persuade digital natives.

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Libros sobre el tema "Digital marketing in art"

Cocoran, Ian. The art of digital branding. New York, NY: Allworth Press, 2011.

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Baron, Cynthia. Designing a digital portfolio. 2^a ed. Berkeley, CA: New Riders, 2010.

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Baron, Cynthia. Designing a digital portfolio. 2^a ed. Berkeley, CA: New Riders, 2010.

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Ozuem, Wilson y Silvia Ranfagni, eds. The Art of Digital Marketing for Fashion and Luxury Brands. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-70324-0.

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Dōdanuki, Shin'ichirō. Sheasuru bijutsu: Mori Bijutsukan no SNS, māketingu senryaku = Art to share : SNS marketing strategies of Mori Art Museum. [Tokyo]: Shoeisha, 2019.

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Clazie, Ian. Creating your digital portfolio: The essential guide to showcasing your design work online. Cincinnati, Ohio: HOW Books, 2010.

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Rowe, Robert. Graphic design portfolio strategies for print and digital media. Upper Saddle River: Prentice Hall, 2010.

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Calvin, Jones, ed. The best digital marketing campaigns in the world: Mastering the art of customer engagement. London: Kogan Page, 2011.

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Jeong, Yang, ed. Professional manga: Digital storytelling with Manga Studio EX. Boston: Focal Press, 2008.

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Group, Primary Research, ed. The marketing of historic sites, museums, exhibits, and archives. [New York]: Primary Research Group, 2005.

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Capítulos de libros sobre el tema "Digital marketing in art"

Cruz, Ana, Alex Fenton y Alexander Christov. "The art of influencer marketing". En Digital and Social Media Marketing, 217–28. 3^a ed. London: Routledge, 2024. http://dx.doi.org/10.4324/9781003372189-12.

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Correia, Joana Sampaio y Dora Simões. "Are Colors Emotional Triggers in Digital Branding?" En Marketing and Smart Technologies, 617–30. Singapore: Springer Singapore, 2022. http://dx.doi.org/10.1007/978-981-16-9268-0_52.

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Hernández, Eva Maria González, Jan-Hinrich Meyer y Andrea Trujillo. "Online Atmospherics - An Evaluation of the Current State of the Art and Future Research Directions". En Advances in Digital Marketing and eCommerce, 129–36. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-76520-0_14.

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Park, Young Won y Paul Hong. "The Art of Allure: Inside Shiseido's Groundbreaking Marketing Mastery". En Cosmetics Marketing Strategy in the Era of the Digital Ecosystem, 145–60. Singapore: Springer Nature Singapore, 2024. http://dx.doi.org/10.1007/978-981-97-3674-4_8.

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Dong, Anwen. "Gucci Digital Fashion Marketing Activity and Branding Analysis". En Proceedings of the 2022 International Conference on Science Education and Art Appreciation (SEAA 2022), 1445–51. Paris: Atlantis Press SARL, 2022. http://dx.doi.org/10.2991/978-2-494069-05-3_173.

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Mekonnen, Aster y Liz Larner. "Digital Marketing in Luxury Fashion: From Crisis to Strength". En The Art of Digital Marketing for Fashion and Luxury Brands, 199–219. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-70324-0_9.

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Moin, S. M. A. "Introduction: The Ancient Art of Storytelling and the Language of Marketing". En Brand Storytelling in the Digital Age, 1–17. Cham: Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-59085-7_1.

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Çeltek, Evrim. "Digital Art Events and Digital Art Museums". En Advances in Marketing, Customer Relationship Management, and E-Services, 123–38. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-4954-4.ch008.

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The development of information communication technologies and the increase in use have made it utilized as a tool for cultural and artistic production. Digital art, where technology and art coexist, has created a free working space for the artist. Digital art is a contemporary type of art that includes many different art methods such as sound art, computer graphics, virtual art, internet art, robotics, video, interactive art, computer animation, and it distinguishes itself from the old visual arts. The cities that have come to the fore with art in the world become the tourist attraction centers. In this context, tourist attraction centers can be created by developing digital art. The development of digital art and the increase in the number of artists interested in this art have led to the emergence of tourist attraction centers. In this chapter, digital art events and digital art museums are determined. And finally, digital art events and museum examples are given where digital art is an attraction.

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Mekonnen, Aster. "Digital Marketing Strategy for Affinity Marketing". En Digital Multimedia, 1142–60. IGI Global, 2018. http://dx.doi.org/10.4018/978-1-5225-3822-6.ch055.

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Integration of digital marketing into overall business strategy is no longer an option, it is imperative for success. Yet, not all have tapped into this. Another opportunity that could leverage an organisation in today's competitive environment is affinity marketing. Successful implementation of affinity marketing has the potential to enhance participation, raise revenue, increase retention and provide a mutually beneficial arrangement for the partners involved. Yet, despite its appeal and the popularity it achieved in the late 1980s and early 1990s, uptake of the scheme has slowed down. Whilst some affinity partners have embraced digital marketing to an extent, most are not using it effectively to drive and sustain their affinity marketing scheme. Cognisant that affinity marketing is still a lucrative area, this chapter sets forth a digital marketing strategy for affinity marketing, e-affinity marketing, as this is where the added value for the 21st century customer is envisioned.

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Gelashvili, Vera. "Digital Marketing vs. Traditional Marketing". En Advances in Marketing, Customer Relationship Management, and E-Services, 34–50. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-8003-5.ch003.

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Digitalisation has caused important changes that have affected people's lives on a social, economic, or personal level. These changes have affected both business and society in general. Therefore, companies had to adopt different strategies to reach with their users, since traditional methods were no longer effective in some cases. It is the case of marketing, where companies had to change or blend traditional marketing with digital marketing (i.e., to promote their products and services through the internet). The aim of this work is to analyse the existing literature on similarities and differences between traditional and digital marketing. The methodologies used to achieve these objectives were a systematic literature review and bibliometric analysis by Scopus. The results obtained have shown that both traditional and digital marketing are important for companies, so firms must find out which of them is more compatible with the company's objectives. This chapter provides practical lessons for entrepreneurs or marketing makers when choosing a type of marketing for their businesses.

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Actas de conferencias sobre el tema "Digital marketing in art"

Lima Vinícius, Mendes. "Master in strategic marketing". En International conference Czech republic and lusophonic countries 2024: Education, art and digital technology in teaching, 59–60. University of West Bohemia, Czech Republic, 2024. http://dx.doi.org/10.24132/zcu.2024.12426.59-60.

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Sajin, Vlada. "Social media marketing and digital marketing". En Simpozion stiintific al tinerilor cercetatori, editia 20. Academy of Economic Studies of Moldova, 2023. http://dx.doi.org/10.53486/9789975359030.37.

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Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia. Social media marketing is becoming more popular for both practitioners and researchers.

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Kurolov, Maksud Obitovich. "A systematic mapping study of using digital marketing technologies in health care: the state of the art of digital healthcare marketing". En ICFNDS '22: The 6th International Conference on Future Networks & Distributed Systems. New York, NY, USA: ACM, 2022. http://dx.doi.org/10.1145/3584202.3584248.

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Gerasimenko, N. M. y S. A. Pihanova. "THE DIGITAL ERA MARKETING". En New forms of production and entrepreneurship in the coordinates of neo-industrial development of the economy. PD of KSUEL, 2020. http://dx.doi.org/10.38161/978-5-7823-0731-8-2020-138-144.

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The modern stage of world economic and social development belongs to a post-industrial society.At this stage, scientific knowledge and information technology are being integrated.The development of information technology, changing business processes, accumulating huge amounts of data leads toThe digital economy is developing with a consumer-oriented focus, so the benefits ofThe consumer is becoming more powerful, his behaviors are changing.This requires changing marketing technologies, tools to work in the market, ways to interact with customers.Marketers should actively use the results of the digital revolution in their activities.

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Castro Gutierrez, William Andre, Marco Antonio Lucio Venegas, Alvaro Larry Luis Felipe Mendoza Castillo, Marlon Walter Valderrama Puscan y Henry Elder Ventura Aguilar. "Digital marketing strategies and positioning in SMEs marketing children's clothing." En 22nd LACCEI International Multi-Conference for Engineering, Education and Technology (LACCEI 2024): “Sustainable Engineering for a Diverse, Equitable, and Inclusive Future at the Service of Education, Research, and Industry for a Society 5.0.”. Latin American and Caribbean Consortium of Engineering Institutions, 2024. http://dx.doi.org/10.18687/laccei2024.1.1.609.

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Hrustek, Larisa, Iva Gregurec y Martina Tomičić Furjan. "Consumption of Digital Content – Positive and Negative Aspects of Impact on Consumers". En 7th International Scientific Conference ITEMA Recent Advances in Information Technology, Tourism, Economics, Management and Agriculture. Association of Economists and Managers of the Balkans, Belgrade, Serbia, 2023. http://dx.doi.org/10.31410/itema.s.p.2023.205.

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The digital environment provides innovative ways to attract potential customers in the market by sharing content through different channels. Content marketing shared daily by companies, paid advertisers, influencers, bloggers, or anonymous individuals in the digital environment shapes consumer habits and directs consumer activities. Therefore, ubiquitous effective digital content marketing and tempting offers can drastically influence consumer behavior and cause positive and/or negative aspects to impact them. The paper presents the theoretical framework as well as the results of the conducted research, which aims to examine how often consumers encounter content marketing, how often they agree to buy under its influence, and determine whether there are positive and/or negative aspects of digital content consumption. The results indicate that consumers encounter content marketing daily, mostly on social networks or digital platforms managed by companies or influencers, bloggers, and others. Consumers receive discounts or promotional offers and codes at different time intervals and they use them while buying. However, the negative aspect of the influence of digital content marketing on the consumer is more pronounced than the positive one.

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Yilmaz, Emrah Sıtkı y Hanifi Murat Mutlu. "A Bibliometric Analysis of Digital Marketing Studies". En 6th International Scientific Conference – EMAN 2022 – Economics and Management: How to Cope With Disrupted Times. Association of Economists and Managers of the Balkans, Belgrade, Serbia, 2022. http://dx.doi.org/10.31410/eman.2022.135.

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Studies on digital marketing have a wide place in both national and international literature. The rapid growth in e-commerce transactions brought about by the COVID-19 pandemic, as well as the digitalization applications brought about by the distance economy, reveal new digital-focused research areas for researchers. By conducting a bibliometric analysis of research articles with the keyword “digital marketing” in their abstracts in online “Web of Science” databases, the aim of this study is to provide conceptual and methodological contributions as well as literature support for new research areas that emerged during the pandemic period. The basic criteria such as the number of authors and articles, author profile, publication place information, year, article subject, keywords, and resource usage, as well as the connection networks between these criteria, are examined by bibliometric analysis, which has recently become widely used in the field of social sciences within the framework of a specific journal or a research topic. With this study, it is planned to identify research trends in the area of digital marketing, detect different research-related factors, and contribute to future research by pointing out research gaps. A discussion of the findings and advice regarding the network connections between studies on digital marketing concludes the study.

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Utomo, Humam Santosa y Susanta Susanta. "The Effect of Digital Marketing Capability Against Marketing Performance with Innovation as mediation (Study on Batik SMEs during the Covid-19 Pandemic)". En LPPM UPN "VETERAN" Yogyakarta International Conference Series 2020. RSF Press & RESEARCH SYNERGY FOUNDATION, 2020. http://dx.doi.org/10.31098/pss.v1i1.193.

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There The Covid-19 pandemic has an impact on SMEs in Bantul, Yogyakarta. During a pandemic, SMEs rely on digital marketing to access consumers. This study aims to examine the effect of digital marketing capabilities on innovation capabilities, the influence of digital marketing capabilities on marketing performance, and innovation capabilities on marketing performance. The research was conducted on SMEs that produce batik at the Giriloyo batik center and the Wijirejo batik center, Bantul, Yogyakarta. Respondents of this study believe 81 SMEs were selected by cluster sampling. The research instrument used a questionnaire and the data were processed using SPSS and WarpPLS. The results of this study found that digital marketing capabilities have a significant effect on innovation capabilities, digital marketing capabilities have a significant effect on marketing performance, and innovation capabilities have a significant effect on marketing performance. The results of this study are useful for SMEs to improve their digital marketing capabilities and the government to participate in providing technical training related to online sales.

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Nori, Ms Sai Geethika. "Impact of Social Media on Digital Marketing". En International Conference On Contemporary Researches in Engineering, Science, Management & Arts, 2020. Bonfring, 2020. http://dx.doi.org/10.9756/bp2020.1002/45.

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Schueller, David. "CUSTOMER SATISFACTION MODELLING IN DIGITAL MARKETING ERA". En 5th SGEM International Multidisciplinary Scientific Conferences on SOCIAL SCIENCES and ARTS SGEM2018. STEF92 Technology, 2018. http://dx.doi.org/10.5593/sgemsocial2018/1.5/s05.030.

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Informes sobre el tema "Digital marketing in art"

Potter, Michael y Lydia Harriss. Brain-computer interfaces. Parliamentary Office of Science and Technology, febrero de 2020. http://dx.doi.org/10.58248/pn614.

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Brain-Computer Interfaces (BCIs) measure brain activity and can be used to control digital devices. The focus of BCI development has been on using the technology to allow patients to control assistive equipment such as wheelchairs or prostheses. Beyond medicine they are under development for applications in entertainment, marketing and defence. This POSTnote looks at the underpinning technology, its applications and the associated ethical and regulatory challenges.

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Chen, Jinqiang y Bolormaa Luvsandorj. Rebuilding Micro, Small, and Medium-Sized Enterprises Post-COVID-19 in Mongolia. Asian Development Bank, octubre de 2023. http://dx.doi.org/10.22617/brf230408-2.

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This brief looks at how projects to build entrepreneurial capacity and improve access to finance and equipment can strengthen the resilience of Mongolia’s micro, small, and medium-sized enterprises (MSMEs). It details how MSMEs, which account for around 70% of Mongolia’s employment, suffered financially during the COVID-19 pandemic and shares feedback from needs assessments, capacity building, and equipment provision programs. It recommends future programs focus on improving access to loans, offer e-commerce and digital marketing training, and support the growth of local cooperatives to bolster income equality and build more sustainable businesses.

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Falcão, Patrícia. Preserving Digital Art. Digital Preservation Coalition, septiembre de 2024. http://dx.doi.org/10.7207/twgn24-02.

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Camacho Rodríguez, Luz Dary. Marketing digital en las pymes. Universidad Nacional Abierta y a Distancia, noviembre de 2019. http://dx.doi.org/10.22490/ecacen.3489.

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Vaskivskyj, Yurij. Branding in journalism: prospects for operation. Ivan Franko National University of Lviv, febrero de 2022. http://dx.doi.org/10.30970/vjo.2022.51.11395.

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The article analyzes the branding process in the context of the development of individual units of journalism. After all, in the current conditions of competition in the Ukrainian information space, it is important to apply and master new technologies for the development and promotion of media resources in the media market. The history of branding is presented and it is noted that branding is the key to the success of each media brand in using the necessary tools and technologies, which involves the branding process. It is necessary to know and understand not only the basic laws of branding, but also its possibilities as the main tool of Internet marketing and offline or digital marketing. It is emphasized that the personal brand should be considered as a tool that builds a reputation and a positive image in the information space, as well as allows you to get a variety of resources only using professional skills and knowledge. It is important not only to form your own audience, but also to meet its needs. The GORDON online publication is analyzed, because this media resource is a consequence of the influence of personal brand on the audience and rapid development in the context of promoting a particular media resource, and the main ideologue and co-founder of this publication is an example of how personal brand can affect audiences. and promote the development of a specific business project. It is noted that the reputation of Dmitry Gordon and his odious figure became the basis for the success of this online publication, and attitudes toward him may be different and often ambiguous, but his person is known to everyone in the post-Soviet space. Modern information space needs scandalous and odious personalities, because they are able to arrange a show, give people emotions. The author points out that branding is an extremely promising technology not only in the context of promoting and promoting a particular media resource or personal brand, but also promotes the comprehensive development of journalists as public opinion experts and potential speakers at international conferences not only in journalism, but also internet marketing.

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Zinn, Zach. Interrogating AI Bias through Digital Art. Just Tech, Social Science Research Council, septiembre de 2022. http://dx.doi.org/10.35650/jt.3039.d.2022.

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Jai, Tun-Min (Catherine). Bring the Real-World Digital Marketing Experience to Classroom: Google Online Marketing Challenge. Ames: Iowa State University, Digital Repository, 2017. http://dx.doi.org/10.31274/itaa_proceedings-180814-392.

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Chung, Te-Lin y Sonali Diddi. Marketing art museums using social networking services: An identity salience model. Ames: Iowa State University, Digital Repository, 2013. http://dx.doi.org/10.31274/itaa_proceedings-180814-647.

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Cunningham, Stuart, Marion McCutcheon, Greg Hearn, Mark Ryan y Christy Collis. Australian Cultural and Creative Activity: A Population and Hotspot Analysis: Sunshine Coast. Queensland University of Technology, diciembre de 2020. http://dx.doi.org/10.5204/rep.eprints.136822.

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The Sunshine Coast (unless otherwise specified, Sunshine Coast refers to the region which includes both Sunshine Coast and Noosa council areas) is a classic regional hotspot. In many respects, the Sunshine Coast has assets that make it the “Goldilocks” of Queensland hotspots: “the agility of the region and our collaborative nature is facilitated by the fact that we're not too big, not too small - 330,000 people” (Paddenburg, 2019); “We are in that perfect little bubble of just right of about everything” (Erbacher 2019). The Sunshine Coast has one of the fastest-growing economies in Australia. Its population is booming and its local governments are working together to establish world-class communications, transport and health infrastructure, while maintaining the integrity of the region’s much-lauded environment and lifestyle. As a result, the Sunshine Coast Council is regarded as a pioneer on smart city initiatives, while Noosa Shire Council has built a reputation for prioritising sustainable development. The region’s creative economy is growing at a faster rate that of the rest of the economy—in terms of job growth, earnings, incomes and business registrations. These gains, however, are not spread uniformly. Creative Services (that is, the advertising and marketing, architecture and design, and software and digital content sectors) are flourishing, while Cultural Production (music and performing arts, publishing and visual arts) is variable, with visual and performing arts growing while film, television and radio and publishing have low or no growth. The spirit of entrepreneurialism amongst many creatives in the Sunshine Coast was similar to what we witnessed in other hotspots: a spirit of not necessarily relying on institutions, seeking out alternative income sources, and leveraging networks. How public agencies can better harness that energy and entrepreneurialism could be a focus for ongoing strategy. There does seem to be a lower level of arts and culture funding going into the Sunshine Coast from governments than its population base and cultural and creative energy might suggest. Federal and state arts funding programs are under-delivering to the Sunshine Coast.

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Grazia Mattei, María. Art and New Media in Italy. Inter-American Development Bank, febrero de 2003. http://dx.doi.org/10.18235/0006628.

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