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Artículos de revistas sobre el tema "Digital communications"

Autor: Grafiati

Publicado: 4 de junio de 2021

Última modificación: 21 de diciembre de 2024

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1

Larasati, Ayu y Puji Lestari. "CLIENT SERVICE COMMUNICATION’S AUDIT THROUGH DIGITAL COMMUNICATION AT INDONESIA COMMUNICATIONS". Indonesian Journal of Communication Studies 15, n.º 2 (31 de diciembre de 2022): 129. http://dx.doi.org/10.31315/ijcs.v15i2.8277.

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During the COVID-19 pandemic, the Indonesian government implemented policies which required people to work, pray, and study from home or a Work From Home (WFH). Such policies are also carried out by ID COMM to serve clients. Thus, this unprecedented phenomenon changed its communication system. This communication audit research is being conducted, to evaluate the flow of communication that occurs to serving clients in ID COMM. The data that was used for this study is taken from interviews and observation through qualitative methods and literature review. As an agency, ID COMM uses transactional communication Tubbs model. ID COMM encountered some problems while doing its job, such as lack of personal touch and less flexibility when presenting both briefs and work. As a result of that effect on revision frequency. Sometimes, another problem that is encountered by ID COMM, the connection is not that good and also the clients just didn’t understand what PR needs for strategy. However, the client is satisfied with the performance of ID COMM in general.

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2

Hattori, Takeshi. "Digital Mobile Communications. Digital Mobile Communications Network." Journal of the Institute of Television Engineers of Japan 49, n.º 6 (1995): 722–29. http://dx.doi.org/10.3169/itej1978.49.722.

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3

Mazo, J. E. "Digital communications". Proceedings of the IEEE 73, n.º 11 (1985): 1692–93. http://dx.doi.org/10.1109/proc.1985.13355.

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4

Rahmawati, Devie, Giri Lumakto y Deni Danial Kesa. "Generasi Digital Natives dalam Praktik Konsumsi Berita di Lingkungan Digital". Communications 2, n.º 2 (31 de julio de 2020): 74–98. http://dx.doi.org/10.21009/communications.2.2.5.

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Dominasi interaksi warga di dunia digital masih menyisakan ketidaksetaraan antar generasi. Walau data menunjukkan dari 268 juta penduduk Indonesia, terdapat 355 juta pengguna seluler (133%). Dimana 91% mengakses informasi melalui ponsel, mayoritas interaksi digital ini berasal digital native. Digital natives (17-34 tahun) adalah generasi yang lahir berdampingan dengan perkembangan teknologi. Sedang digital immigrants (45-65 tahun) lahir sebelum teknologi digital berkembang pesat. Penelitian ini menggunakan pendekatan kualitatif. Metode pengumpulan data menggunakan teknik dua kali wawancara dengan FGD dengan 55 orang responden. Ke 55 responden berasal dari digital natives (20) dan digital immigrants (35). Teknik wawancara menggunakan tidak terstruktur. Dengan analisis data bersifat deskriptif. Penelitian ini menemukan adanya misinterpretasi kompetensi digital, terutama dalam konsumsi informasi hoaks. Dibandingkan dengan generasi digital immigrant dalam mengkonsumsi berita, digital natives menunjukkan ketimpangan schemata dalam mengenali informasi digital. Kedua generasi masih mudah terprovokasi dengan kandungan emosional hoaks. Terjadi kendala untuk digital natives merubah kondisi sosial atas persebaran berita hoaks (digital divide). Pola patron-client menjadi salah satu penyebab hoaks menjadi informasi yang dipercaya juga oleh digital natives.

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5

Bunday, D. C. "Advanced Digital Communications". Electronics and Power 33, n.º 9 (1987): 587. http://dx.doi.org/10.1049/ep.1987.0360.

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6

Hunt, Ray. "Digital communications switching". Computer Communications 9, n.º 4 (agosto de 1986): 201. http://dx.doi.org/10.1016/0140-3664(86)90223-9.

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7

Bondarenko, Оlena M. y Lуubov O. Striy. "The Impact of Modern Digital Communications on Consumer Behavior". Business Inform 2, n.º 553 (2024): 346–55. http://dx.doi.org/10.32983/2222-4459-2024-2-346-355.

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The article discusses the features of the influence of modern digital communications on consumer behavior. An analysis of research and publications of both domestic and foreign authors on the problems and trends of the impact of digitalization of society and the development of digital communications on consumer behavior is carried out. It is pointed out that, in general, the digitalization of society and the development of digital communications lead to a change in consumer behavior, requiring companies and marketers to adapt to new conditions and use modern technologies and methods of communication. Considering this, it is necessary to clearly understand the features of digital communication tools and their impact on consumer behavior, as well as the advantages and disadvantages of each of them. The aim of the research is to study the impact of modern digital communications on consumer behavior and consider the advantages and disadvantages of the main tools of modern digital communications. The object of the research is the impact of modern digital communications on consumer behavior. The subject of the research is digital communication tools. In the course of the research, the methods of questioning, structural and logical analysis, comparison and generalization of the findings were used. The methodological and informational basis comprise scientific works, materials of periodicals, Internet resources. The article analyzes the advantages and disadvantages of tools for influencing consumer behavior, such as: banner advertising, paid search advertising, video advertising, teaser advertising, SEO, external links, content optimization, SMS messaging, E-mail newsletters, mobile applications, price aggregators, social media marketing (SMM). Emphasis is placed on the statement that digital communications play an important role in shaping behavior of consumers, providing the latter with access to information, the ability to compare goods and services, interact with brands. All this helps companies attract new customers, retain existing ones, and increase sales.

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8

Kanaya, Manabu. "Digital Mobile Communications. Current Status and Trend of Digital Mobile Communications." Journal of the Institute of Television Engineers of Japan 49, n.º 6 (1995): 717–21. http://dx.doi.org/10.3169/itej1978.49.717.

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9

Mizuno, Toshio. "Digital Mobile Communications. Application of Mobile Communications." Journal of the Institute of Television Engineers of Japan 49, n.º 6 (1995): 743–49. http://dx.doi.org/10.3169/itej1978.49.743.

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10

ElSawy, Amr. "Digital Air-Ground Communications". Air Traffic Control Quarterly 4, n.º 3 (julio de 1996): 149–51. http://dx.doi.org/10.2514/atcq.4.3.149.

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11

Kennedy, Michael Peter y Géza Kolumbán. "Digital communications using chaos". Signal Processing 80, n.º 7 (julio de 2000): 1307–20. http://dx.doi.org/10.1016/s0165-1684(00)00038-4.

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12

LIKHTTSINDER, B. YA. "COMMUNICATIONS AND DIGITAL TWINS". T-Comm 17, n.º 8 (2023): 30–37. http://dx.doi.org/10.36724/2072-8735-2023-17-8-30-37.

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This article discusses various types of modeling and the concept of "digital twin", as well as concepts and examples of their implementation. It is noted that computer modeling allows not only to obtain a forecast, but also to determine which control actions on the system will lead to a favorable development of events between the components of the model, which are a reflection of real relationships. Modern production processes are very complex and distributed in space and time. Therefore, models of such processes should take into account the distributed nature of the modeling objects. An analysis of the interaction of the digital model with the simulation object representing the real process is also carried out. It is shown that the interaction occurs through interfaces that provide interface between the model and the simulation object. A cross-domain model for managing telecommunications functions is considered. As an example of digital twins using time series models, a model of time delay in a telecommunications network is considered. This model is used to control the buffering system in networks for the transmission of streaming video traffic.

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13

ТАТАРИНОВ К.А., ТАТАРИНОВ К. А., АНИКИЕНКО Н. Н. АНИКИЕНКО Н.Н., А. САВЧЕНКО И y МУЗЫКА С. М. МУЗЫКА С.М. "EFFECTS OF DIGITAL COMMUNICATIONS". Экономика и предпринимательство, n.º 4(165) (25 de junio de 2024): 755–58. http://dx.doi.org/10.34925/eip.2024.165.4.147.

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Времена, когда компании охватывали практически всю аудиторию с помощью классических средств массовой информации, определенно прошли. Цифровизация коммуникаций, в частности, появление социальных сетей, привела к фрагментации целевой аудитории. Сегодня люди перемещаются только по определенным каналам и платформам, находятся в своих сообществах и становятся все более труднодоступными для компаний. Сообщества часто образуют настоящие эхокамеры, в которых нет места чужим. В то же время компании придают большое значение поощрению разнообразия в своих сотрудниках и, таким образом, позиционируют себя как прогрессивные работодатели. Для корпоративного общения важно ориентироваться на неоднородность и разнообразие, подбирая внутреннюю и внешнюю аудиторию на правильных каналах, используя правильный язык в их жизни и коммуникационных мирах, и знакомя их с компанией. В статье делается акцент на электронной почте, как главном цифровом инструменте внутренней и внешней коммуникации. The days when companies reached almost the entire audience through classic media are definitely over. The digitalization of communications, in particular the emergence of social networks, has led to fragmentation of the target audience. Today, people only move through certain channels and platforms, are in their own communities, and are becoming increasingly difficult for companies to reach. Communities often form virtual echo chambers in which there is no place for strangers. At the same time, companies place great importance on promoting diversity in their workforce and thus position themselves as progressive employers. For corporate communication, it is important to target heterogeneity and diversity by targeting internal and external audiences on the right channels, using the right language in their lives and communication worlds, and introducing them to the company. The article focuses on email as the main digital tool for internal and external communication.

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14

Titov, S. A. y N. V. Titova. "ORGANIZATIONAL SUBCULTURAL DYNAMICS IN DIGITAL TRANSOFORMATION PROJECTS". Strategic decisions and risk management 11, n.º 3 (13 de enero de 2021): 294–303. http://dx.doi.org/10.17747/2618-947x-2020-3-294-303.

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The article aims to investigate the negative impact from organizational subcultural dynamics in digital transformation projects on number of conflicts and quality of communications and to elaborate proposals how to improve cross-subcultural communications within the projects. The methodology of the study includes participatory action research and case study. The network model of project culture helped to identify two cultural coalitions and their values. The model of the subcultural coalitions and their values helped to formulate the scope of communicational trainings and changed in the project communication system. The focus of the measures was on the preservation of the existing subcultures and on the improvement on the cross-subcultural communications. Comparing the number of conflicts within project before implementation of the measures based on the research and after it showed significant positive impact of these measures. The main findings show that in multidisciplinary and complex projects, such as digital transformation projects, subcultural dynamics can lead to formation of different coalition that do not share common values. This can be the source of the conflicts and low quality of communications. However, using the knowledge of coalitions’ structure and values the management of companies can enhance cross-subcultural interfaces without decreasing positive effect from subcultural diversity.

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15

Іванова, Зоя Олегівна y Володимир Олегович Іванов. "ОСОБЛИВОСТІ МАРКЕТИНГОВОЇ КОМУНІКАЦІЙНОЇ ДІЯЛЬНОСТІ ПІДПРИЄМСТВА З ВИКОРИСТАННЯМ ЦИФРОВИХ ІНСТРУМЕНТІВ ТА ТЕХНОЛОГІЙ". Bulletin of the Kyiv National University of Technologies and Design. Series: Economic sciences 139, n.º 5 (3 de abril de 2020): 32–39. http://dx.doi.org/10.30857/2413-0117.2019.5.3.

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The authors seek to explore the importance of implementing marketing communications in modern business settings. The article offers insights into specific features of marketing communications and their essential role in company activities, being a critical factor that impacts on company competitiveness, creating its positive image among consumers, disseminating information about company products and services, etc. The research provides interpretations of the classic concepts of "communication", "marketing communication", "digital communication" along with presenting modern digital technologies of marketing communications. Based on the analysis of scientific literature, the major benefits of digital communications have been revealed, in particular: their interactivity, personalization and measurability. Also, a comparative overview of traditional and digital marketing communications is provided. Resting upon the works of N. Illiashenko, O. Savchenko, M. Stelnzer, J. Wubben, D. Khalilov, the authors suggest the basic tools of digital communications as well as providing the main advantages and disadvantages in their application. Particular emphasis is placed on the benefits of modern digital technologies of marketing communications (3D technologies; augmented reality (AR); virtual reality (VR); QR code). To achieve the most effective results from the implementation of digital tools and technology for sales promotion, it is critical to design a clear and specific marketing communication program that will contribute to developing a detailed marketing plan and build a company strategy for the future.

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16

Lopatovskyi, Viktor y Yevhen Dubych. "Formation of the enterprise's digital communications system: aspects of economic business security". Ukrainian Journal of Applied Economics and Technology 7, n.º 4 (26 de diciembre de 2022): 69–75. http://dx.doi.org/10.36887/2415-8453-2022-4-9.

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The study revealed the relevance of the issue of forming the digital communications system of the enterprise in modern conditions of information globalization and digital transformation of socio-economic relations; the relationship between the formation and improvement of the digital communications system and the strengthening of the economic security of business is shown. The purpose of the research is to determine the ways and justify the means of building the digital communications system of the enterprise, taking into account the requirements for ensuring the economic security of business. It has been established that the enterprise's digital communications system consists of such elements as search systems (in the form of a software and hardware complex for conducting data searches on the Internet, their accumulation and processing, placement in their own databases and sources of access to them, search queries), communication tools (with the use of which "communication" is carried out), digital technologies (methods of hosting and further dissemination of information) and digital communications in the global digital space, including semantic webs. The composition and structure of the elements of the enterprise's digital communications system have been determined. The parameters of the digital communication process management system of enterprises were built, and the goals and objectives of such work were defined. The conceptual sequence of the formation and use of the enterprise's digital communications system has been developed and substantiated. The directions of formation and immediate advantages, as well as risks and threats of the impact of the formation (improvement) of the digital communications system on the economic security of the enterprise are identified. The applied value of the research results is in the development of methodological and applied support for the management of the processes of formation (improvement) of the digital communications system at the business entity, as well as in the identification of risks and threats of digitalization to the economic security of the enterprise. The scientific novelty of the research results lies in the identification of both advantages (strengths), as well as risks and threats to the economic security of the enterprise by resource-functional components of economic security. Keywords: digital communications; digital system; economic security of business; economy and enterprise management; digital transformation; digitalization of business relations.

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17

Mulović Trgovac, Ana, Antonija Mandić y Biljana Marković. "Tools of Artificial Intelligence Technology as a Framework for Transformation Digital Marketing Communication". Tehnički glasnik 18, n.º 4 (14 de octubre de 2024): 660–65. http://dx.doi.org/10.31803/tg-20240708161118.

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The article researches the transformative possibility of Artificial Intelligence (AI) technology tools in digital marketing communications. By leveraging machine learning, natural language processing, and data analytics capabilities, AI tools enable marketers to automate tasks, personalize content, optimize campaigns, and gain deeper insights into customer behaviour. The paper examines applications of AI in digital marketing, analyses the way of transforming digital communication by AI, compares it to the traditional PESO communications model, presents the utilization of AI tools within the PESO framework and their collaboration to enhance communications, and proposes a framework for successful implementation. The research question in this paper is: how do artificial intelligence tools transform communication in a digital marketing environment? The results provide valuable insights into how AI-based technology transforming digital marketing communications.

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18

Pavlova, Iliana. "Дигиталните комуникации – референтни компетентностни рамки и образователни политики". 21st Century Media and Communications 6, n.º 1 (20 de diciembre de 2022): 7–16. http://dx.doi.org/10.54664/cpoc7656.

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Digital communications are part of the mandatory knowledge and skills that determine the degree of readiness for professional realization today. At the same time, they are an indispensable condition for social inclusion and an increasingly distinct indicator in determining the degree of development of modern societies. The article reviews the different reference frameworks of knowledge, skills, and competences in the field of digital communications, media literacy, new communication technologies, as well as the policies of the European Union in this area. The different reference frameworks can be used as a reliable tool by educational institutions to increase media literacy in general, but also to create a mechanism for more specialized professional education in the field of communications, especially in journalism, PR, and communication management.

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19

Karjaluoto, Heikki, Nora Mustonen y Pauliina Ulkuniemi. "The role of digital channels in industrial marketing communications". Journal of Business & Industrial Marketing 30, n.º 6 (6 de julio de 2015): 703–10. http://dx.doi.org/10.1108/jbim-04-2013-0092.

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Purpose – The purpose of this research is to investigate industrial marketing communications tools and the role of digital channels. The research draws from the literature on industrial marketing communications to examine its goals and intended utilization in industrial firms. Design/methodology/approach – An empirical multiple case study conducted among six industrial firms examines the current state of digital marketing communications (DMC). Findings – The study gleans three research insights. First, although DMC is one of the most important industrial marketing communication tools, firms have not yet used it to its full potential. Second, firms use DMC to enhance customer relationship communications, support sales and create awareness. Third, firms have not used social media tools as a part of DMC as widely as traditional digital tools. Research limitations/implications – Although the findings mirror those in DMC literature in general and industrial marketing communications in particular, they put more emphasis on the role of DMC in customer relationship communications and sales support. Practical implications – DMC provides an opportunity to deliver various marketing objectives, such as creating brand awareness, increasing and supporting sales and improving communication with existing customers. Different DMC tools are required for each of these objectives. Originality/value – This study is among the first ones examining the rapidly changing communications landscape and the spread of digital channels in industrial marketing communication.

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20

Emad, Seyed Issa, Mohammad Abbaszadeh, Mehrann Samadi y Samad Sabbagh. "Designing a Communication Model Based on Digital Communications to Foster Customer Loyalty". Journal of Technology in Entrepreneurship and Strategic Management 3, n.º 4 (2024): 115–32. http://dx.doi.org/10.61838/kman.jtesm.3.4.8.

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The objective of this applied-developmental research was to design a communication model to foster customer loyalty based on digital communications. From the perspective of data collection methods, this study is categorized as a survey, employing an exploratory mixed-methods research approach (qualitative-quantitative). The data collection tools included semi-structured interviews in the qualitative phase and a researcher-made questionnaire in the quantitative phase. The qualitative population consisted of loyal customers of Parsian Electronic Commerce Company (organizations), and theoretical and purposive sampling methods were used until data saturation, which was achieved after 18 semi-structured interviews. The quantitative population included all employees of these organizations. The sample size was estimated using Cochran's formula, and ultimately, 393 individuals participated in the study through stratified random sampling. Grounded theory was used to analyze the specialized interviews in the qualitative section, and partial least squares (PLS) method was employed to validate the final model in the quantitative section. After open and axial coding, 6 selective codes, 8 axial codes, and 60 open codes were extracted. The results indicated that customer experience management, digital customer voice, and digital infrastructure are causal factors influencing digital communications, which in turn affects digital marketing strategy. The quality of digital services provides the context, and the intensity of industry competition is an intervening factor that impacts digital marketing strategy. Ultimately, the digital marketing strategy leads to customer loyalty.

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21

Harefa, Hilda Syaf'aini, Maretta Ginting y Ronnie Togar Mulia Sirait. "Pelatihan Digital Branding Sebagai Media Promosi Perpustakaan Pada Taman Bacaan Masyarakat (TBM) Literasi Sosial". Altifani : Jurnal Pengabdian Masyarakat Ushuluddin, Adab, dan Dakwah 3, n.º 2 (28 de agosto de 2024): 144–54. http://dx.doi.org/10.32939/altifani.v3i2.3100.

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Digital branding is the key to building meaningful relationships with your target audience online. You can also easily introduce your products to customers by utilizing the internet network. Meanwhile, marketing communication plays a very important role for companies because without communication, consumers and society as a whole will not know about the existence of products on the market. Marketing communications is careful and calculated in preparing company communications plans. Determining who is the target of communication will greatly determine the success of communication. By determining the right targets, the communication process will run effectively and efficiently. The aim of this activity is to increase understanding regarding digital branding and improve skills related to marketing communications. The result of this activity is that the implementation of community service runs smoothly according to the expectations of the community service implementation team. Participants feel that this community service activity is useful, because participants are aware of the importance of digital branding and marketing communications in developing the organization they manage. Participants' responses to the service activities carried out stated that the delivery of the material was good and participants understood the explanation given. This is demonstrated by the existence of an interactive atmosphere between participants and the service team as well as providing assistance so as to increase insight regarding digital branding and marketing communications both theoretically and practically regarding digital branding and marketing communications.

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22

Marinov, Rusi. "Analog environment vs. digital communications". Yearbook of Department Mass Communications 1 (7 de octubre de 2020): 11–34. http://dx.doi.org/10.33919/ydmc.19.1.1.

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In this article, I discuss problems associated with new technologies, digital communications and the future of analog interaction models. I also analyze the development possibilities of artificial intelligence and neural networks based on analog computhttping systems. The transformation today, involves a radical change in existing models and the rediscovery of the benefits of some traditional approaches, which in another context can be much more effective than existing information and digital tools. In this case, it is the analog approaches of quantum computing in combination with new technologies that lead to better results, development of society and the creation of a more human environment.

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23

Parkinson, Richard. "Straight Talk on Digital Communications". Journal of Information Systems Management 4, n.º 1 (enero de 1987): 18–28. http://dx.doi.org/10.1080/07399018708962823.

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Wei-Chung Peng. "Book reviews - Secure digital communications". IEEE Communications Magazine 24, n.º 3 (marzo de 1986): 66. http://dx.doi.org/10.1109/mcom.1986.1093044.

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Oberg, T. y M. Mettiji. "Robust detection in digital communications". IEEE Transactions on Communications 43, n.º 5 (mayo de 1995): 1872–76. http://dx.doi.org/10.1109/26.387419.

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26

Woodward, B. y H. Sari. "Digital underwater acoustic voice communications". IEEE Journal of Oceanic Engineering 21, n.º 2 (abril de 1996): 181–92. http://dx.doi.org/10.1109/48.486793.

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Kartaschoff, P. "Synchronization in digital communications networks". Proceedings of the IEEE 79, n.º 7 (julio de 1991): 1019–28. http://dx.doi.org/10.1109/5.84979.

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Cox, D. C. "Universal digital portable radio communications". Proceedings of the IEEE 75, n.º 4 (1987): 436–77. http://dx.doi.org/10.1109/proc.1987.13755.

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29

Silk, David. "Book Review: Digital Satellite Communications". Journal of General Management 12, n.º 4 (junio de 1987): 115–17. http://dx.doi.org/10.1177/030630708701200416.

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Murray, Padmini Ray y Claire Squires. "The digital publishing communications circuit". Book 2.0 3, n.º 1 (1 de junio de 2013): 3–23. http://dx.doi.org/10.1386/btwo.3.1.3_1.

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Vaidyanathan, P. P. "Filter banks in digital communications". IEEE Circuits and Systems Magazine 1, n.º 2 (2001): 4–25. http://dx.doi.org/10.1109/7384.938972.

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Vaidyanathan, P. P. "Filter banks in digital communications". IEEE Circuits and Systems Magazine 1, n.º 2 (2001): 4–25. http://dx.doi.org/10.1109/mcas.2001.939098.

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Weik, H. "An Introduction to Digital Communications". Computer Communications 23, n.º 18 (diciembre de 2000): 1789. http://dx.doi.org/10.1016/s0140-3664(00)00213-9.

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Cena, G., A. Valenzano y S. Vitturi. "Advances in automotive digital communications". Computer Standards & Interfaces 27, n.º 6 (junio de 2005): 665–78. http://dx.doi.org/10.1016/j.csi.2004.12.005.

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Tobin, Paul. "PSpice for Digital Communications Engineering". Synthesis Lectures on Digital Circuits and Systems 2, n.º 1 (enero de 2007): 1–199. http://dx.doi.org/10.2200/s00072ed1v01y200612dcs010.

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36

Copeland, M. A. "VLSI for analog/digital communications". IEEE Communications Magazine 29, n.º 5 (mayo de 1991): 25–30. http://dx.doi.org/10.1109/35.79380.

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Lennie, June. "Digital Video Communications in Australia". Media Information Australia 67, n.º 1 (febrero de 1993): 17–27. http://dx.doi.org/10.1177/1329878x9306700104.

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Scarton, Henry A., Gary Saulnier, Kyle Wilt y Michael Cunningham. "Digital acoustic communications through solids". Journal of the Acoustical Society of America 140, n.º 4 (octubre de 2016): 3229. http://dx.doi.org/10.1121/1.4970205.

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39

Jordaan, M. J. y H. Van Kampen. "Digital technology for business communications". Computer Networks and ISDN Systems 14, n.º 2-5 (enero de 1987): 359–64. http://dx.doi.org/10.1016/0169-7552(87)90074-2.

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40

Polydoros, Andreas. "Digital Signal Processing in Communications". Digital Signal Processing 3, n.º 3 (julio de 1993): 146–47. http://dx.doi.org/10.1006/dspr.1993.1020.

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POTAPOVA, E. P., I. I. SAVELEV y A. P. EREMEEVA. "DIGITAL COMMUNICATIONS IN PUBLIC ADMINISTRATION". Scientific Works of the Free Economic Society of Russia 244, n.º 6 (2023): 431–48. http://dx.doi.org/10.38197/2072-2060-2023-244-6-431-448.

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The article deals with the digital transformation of communications between local governments and residents. The role of the factor of trust as one of the most important in modern society is characterized. The authors consider the positive aspects and new challenges for municipal government associated with the organization of digital communications with citizens. Practical recommendations are offered to improve the conduct of digital communications for public authorities at the local level.

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42

Kolumban, G., M. P. Kennedy y L. O. Chua. "The role of synchronization in digital communications using chaos. I . Fundamentals of digital communications". IEEE Transactions on Circuits and Systems I: Fundamental Theory and Applications 44, n.º 10 (1997): 927–36. http://dx.doi.org/10.1109/81.633882.

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Anshory, Marwa Salsabila y Mochammad Rochim. "Komunikasi Pemasaran Digital pada Brand SCH Melalui Instagram". Bandung Conference Series: Communication Management 3, n.º 2 (1 de agosto de 2023): 720–25. http://dx.doi.org/10.29313/bcscm.v3i2.8156.

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Abstract. Digital marketing communication is a goal of activities carried out for branding and promotion to achieve the desired goals through technology and the internet, one of which is social media. Social media is currently used widely by brands and businesses to promote or interact with consumers, with all its advantages that can help in the marketing communication process. In this case, SCH uses social media Instagram in carrying out its digital marketing communications. The main focus of this research is how digital marketing communications are carried out by SCH. The purpose of this study is to find out digital marketing communication strategies through Instagram social media, digital marketing communication activities through Instagram social media, interactions carried out by SCH through Instagram, and the reasons for brands using fundamental design as a source of creative ideas in digital marketing communications on Instagram. This research uses a qualitative approach with a case study method using The Circular Model of SOME theory. As a reference material to strengthen research. The conclusion from this study is that SCH has four main aspects of using Instagram social media to carry out digital marketing communications, namely through digital marketing communication strategies, digital marketing communication activities, interaction with consumers, and the use of fundamental design in digital marketing communications. In the end, the use of Instagram social media can increase engagement and assist SCH in conducting digital marketing communications. Abstrak. Komunikasi pemasaran digital adalah suatu tujuan kegiatan yang dilakukan untuk branding dan promosi untuk mencapai tujuan yang diinginkan melalui teknologi dan internet, salah satunya dengan media sosial. Media sosial saat ini digunakan secara luas oleh merek dan bisnis untuk mempromosikan atau berinteraksi dengan konsumen, dengan segala kelebihannya dapat membantu dalam proses komunikasi pemasaran. Dalam hal ini SCH menggunakan media sosial Instagram dalam melakukan komunikasi pemasaran digitalnya. Fokus utama dalam penelitian ini adalah bagaimana komunikasi pemasaran digital yang dilakukan SCH. Tujuan dari penelitian ini yaitu untuk mengetahui strategi komunikasi pemasaran digital melalui media sosial Instagram, aktivitas komunikasi pemasaran digital melalui media sosial Instagram, interaksi yang dilakukan SCH melalui Instagram, dan alasan brand menggunakan fundamental design sebagai sumber ide kreatif dalam komunikasi pemasaran digital di Instagram. Adapun penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus dengan menggunakan teori The Circular Model of SOME. Sebagai bahan rujukan untuk memperkuat penelitian. Kesimpulan dari penelitian ini adalah SCH mempunyai empat aspek utama dalam menggunakan media sosial Instagram untuk melakukan komunikasi pemasaran digital yaitu melalui strategi komunikasi pemasaran digital, aktivitas komunikasi pemasaran digital, interaksi terhadap konsumen dan penggunaan fundamental design di komunikasi pemasaran digital .Pada akhirnya penggunaan media sosial Instagram ini dapat meningkatkan engagement dan membantu SCH dalam melakukan komunikasi pemasaran digital.

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Petrychak, Oleksandr y Oleksandr Demianenko. "Ethics of marketing communications in the digital age". Proceedings of Scientific Works of Cherkasy State Technological University Series Economic Sciences 25, n.º 1 (11 de febrero de 2024): 48–57. https://doi.org/10.62660/ebcstu/1.2024.48.

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In the digital age, the ethics of marketing communications become a necessary tool to maintain the trust of consumers and the international community. The conducted research is relevant in the context of modern global conflicts, such as the state of war in Ukraine, where the use of media becomes critically important and requires an ethical approach. The aim was to consider the impact of digital technologies on ethical aspects of marketing communications, especially in the context of their use in the conditions of contemporary global conflicts and crises, in order to develop recommendations for ensuring an ethical and responsible approach to communication strategies. A systematic literature review, synthesis and generalisation of data, as well as content analysis have been used for the study. The article comprehensively reviews the ethics of marketing communications in the digital age. In particular, the peculiarities of business ethics in comparison with universal ethical standards are studied, the necessity of compliance of business practices with generally accepted moral norms is emphasised. The factors that have caused the transformation of communication methods with a special emphasis on the revolutionary role of digitalisation in marketing are analysed. The paper reviews the views of prominent scientists and marketers regarding the impact of digital communications on the formation of successful brands. The factors that determine the ethical nature of marketing communications, including personal, organisational and institutional aspects, are identified and analysed. The fundamental principles of the ethics of marketing communications, in particular, the ethical use of data, transparency in advertising practices and responsible communication with the audience have been defined. The importance of personalised approaches to communications with customers and methods of using data analytics to support them are noted. The issue of the ethical use of influencers in marketing communications is considered separately. The ethical aspect of the use of hidden advertising by influencers is studied. The peculiarities and subtleties of the use of sponsored content from the point of view of compliance with ethical norms are considered. Key problems of ethical marketing communications are systematised and highlighted. Modern innovative approaches to the evaluation of the ethical aspect of brands are studied, in particular, it is determined that the brand ethical positioning index is the optimal tool for a comprehensive evaluation of the ethics of brands. The practical value of the study lies in the systematisation and analysis of factors that determine the ethical nature of marketing communications in the digital age, including methods of their evaluation and influence on the formation of successful brands

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Merdasari, Iin, Darius Antoni y Rosananda Oktala. "Pemberdayaan Perempuan Di Era Digital Melalui Pelayanan Marketing Digital, Service Digital Dan Komunikasi Digital Menuju Desa Wisata Di Kecamatan Pulau Pinang". Jurnal Nasional Manajemen Pemasaran & SDM 5, n.º 4 (2 de diciembre de 2024): 383–99. https://doi.org/10.47747/jnmpsdm.v5i4.2275.

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This research aims to find out strategies for empowering women in developing villages in the digital era through digital marketing, digital services, and digital communication towards tourist villages in Pulau Pinang District, 2. to find out the driving and inhibiting factors for women's empowerment in developing villages in the digital era through digital marketing, digital services and digital communications to tourist villages in Pulau Pinang District. This research uses primary data and secondary data. Primary data in this research was obtained by conducting observations, interviews, and documentation. Data analysis techniques used include data analysis, data reduction, data presentation, verification, drawing conclusions, and testing data validity. This research shows that implementing government support to improve women's communication can help reduce village poverty. Government support for women's empowerment in tourist villages has been carried out. This activity aims to provide understanding and knowledge about how to market creative products in the digital era through digital marketing, digital services, and digital communications so that participants can apply them to increase sales of creative products in Pulau Pinang Village, Pulau Pinang District. Empowering Women Entrepreneurs in Pulau Pinang village aims to empower women entrepreneurs in the technology and digital fields. So that they can keep up with current developments where the world is entering industry 4.0, which uses more technology and digital capabilities; apart from that, people can get jobs without having to leave the village or the city, but by partnering with business owners who need their skills in the field of digital marketing.

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Bondarenko, Оlena M., Iryna V. Tarasenko y Olha M. Yavorska. "The Role of Digital Communications in Attracting Consumers of Educational Services". Business Inform 6, n.º 557 (2024): 423–31. http://dx.doi.org/10.32983/2222-4459-2024-6-423-431.

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The article discusses the influence of digital communications on the behavior of consumers of educational services and the role of digital communications in the choice of a higher education institution by consumers. An analysis of research and publications of domestic and foreign authors on the problems of attracting consumers of educational services and the role of digital communications in the process of training higher education applicants is carried out. It is noted that, in general, this area of research is gaining more and more popularity, as the role of digital technologies in the processes of learning and consumption of educational services is growing. However, along with understanding the advantages of digital communications, you should be attentive to their disadvantages and challenges. In general, digital communications have great potential for further development of higher education and attracting a wider audience to learning, but it is important to take into account all their advantages and disadvantages to achieve maximum results. The aim of the aticle is to study the role and significance of digital communications in attracting consumers of educational services. The object of the research is the influence of modern digital communications on the behavior of the consumer of educational services of a higher education institution. The subject of the research is a set of theoretical, methodological and applied measures to improve the process of attracting the consumer of educational services of a higher education institution on the basis of digital communications. In the course of the study, the methods of questioning, structural and logical analysis, comparison and generalization of the research results were used. The methodological and informational basis of the study is scientific works, materials of periodicals, Internet resources. The article discusses the communication channels that were more authoritative for consumers and had the greatest impact on the decision to choose a higher education institution, and provides the results of marketing research conducted using Google forms during 2020–2024 and which was attended by 1033 students of the State University of Intelligent Technologies and Communications. Emphasis is placed on the matter that digital communications today are an integral part of marketing campaigns in the promotion of educational services. Digital technologies allow you to effectively promote educational services, attract new students and grow your audience, as well as significantly facilitate and improve the marketing of educational services, helping to achieve the desired goals and success in this competitive market. However, the best result can only be obtained by combining digital communications with traditional channels of promotion.

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Pyrma, R. V. "The Influence of Digital Communications on Political Participation". Humanities and Social Sciences. Bulletin of the Financial University 9, n.º 4 (4 de diciembre de 2019): 63–69. http://dx.doi.org/10.26794/2226-7867-2019-9-4-63-69.

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The article provides a review of studies assessing the effects of digital communication technologies on the political participation of citizens. Political participation is understood as civic engagement. The author considers the changes in the forms of political participation of citizens in the transition of digital communications from unidirectional information technologies Web 1.0 to interactive technologies Web 2.0 used in social media. Evaluation of the impact of digital communications on public activity is shown from various well-founded positions of ‘cyber-pessimists’ and ‘cyberoptimists’. Pessimists note the negative effects of the increased use of digital communications, which consist of social disunity, the erosion of social capital and, as a result, in a decrease in civil and political activity. In turn, optimists argue that the intensive use of digital communications has opened up opportunities for access to the necessary information and the creation of new forms of political participation, significantly reducing the cost (time, effort) of mobilising supporters and coordinating action. Moreover, digital media has created conditions for the implementation of creative and non-political formats of participation, which are often transformed into political actions. Based on the metadata, the author concluded it is necessary to strengthen and diversity of the effects of digital communication on civic and political participation.

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Erkan, Esra C¸ iftc¸ibași y S¸ enol Uzun. "User services of tactical communications in the digital age". Journal of Telecommunications and Information Technology, n.º 4 (30 de diciembre de 2004): 39–44. http://dx.doi.org/10.26636/jtit.2004.4.267.

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Increasing demands on an extensive amount of digital data and information flows for C4I is forcing the modern armies to freeze and omit EUROCOM based tactical area communications system and to develop new concepts based on the adoption of modern communication systems such as ISDN, ATM described in the TACOMS Post 2000 Final Report II in NATO. ASELSAN, as a leading company in the military electronics arena, is following and participating all the activities of TACOMS Post 2000 together with Turkish Ministry of Defense. Turkey`s tactical area communications system TASMUS is a mature and fielded system, which will satisfy future communication needs of the 21st century C4I systems. In this paper, we describe the basic features and user services of TASMUS. With the support of simultaneous voice and data capabilities, TASMUS aims to form mobile, survivable, flexible and secure network to support all the present and future communication requirements of the tactical commanders. Using the near real time data communications feature, TASMUS is also significant for the network-centric warfare applications such as tactical sensor and weapon systems, besides the communication needs of the Turkish Army.

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АНДРУШКЕВИЧ, Зінаїда y Руслан БОЙКО. "DIGITAL COMMUNICATIONS - A MODERN VECTOR OF MARKETING DEVELOPMENT OF COMPANIES". Herald of Khmelnytskyi National University. Economic sciences 330, n.º 3 (30 de mayo de 2024): 21–25. http://dx.doi.org/10.31891/2307-5740-2024-330-3.

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The article highlights the relevance of using digital communications tools as one of the modern directions of a company's marketing development in the context of rapid technological development. The author focuses on digital communication channels used to attract and retain consumers in the online environment. The main tools of digital communications in the marketing policy of companies are considered, in particular, new media, email marketing, contextual and targeted advertising, SMM, Influence Marketing, content marketing, SEO, mobile marketing and others aimed at individualized interaction with the audience through various digital channels and technologies. The author analyzes the importance of digital communication tools for successful interaction with consumers in the modern digital environment. It is noted that for effective interaction with consumers, companies should interact with them through digital communications at all stages of the purchase, from awareness of the need to obtaining a positive consumer experience. The article considers key performance indicators (KPIs) of digital communications, such as website traffic, time spent on the website, conversion, social media engagement, ROI, number of applications and sales, CTR, number of email newsletter subscribers, and others, which help to assess the effectiveness of the company's marketing development activities in the online environment and take measures to improve them in accordance with the company's business goals. The author concludes that digital communications have become an integral factor in the development of marketing for modern companies, as they allow for effective interaction with the audience through interactivity, personalization and omnichannel approach, which helps to improve real-time interaction with customers and achieve optimal business results. Keywords: digital communications, marketing development, digital channels, customer interaction, key performance indicators (KPIs), personalization.

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Rhodes, Charles. "Interference to digital broadband communications and spread spectrum communications". IEEE Transactions on Consumer Electronics 58, n.º 1 (febrero de 2012): 15–22. http://dx.doi.org/10.1109/tce.2012.6170050.

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