Artículos de revistas: "Digital art marketplace"

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Maurya, Tushar, Saurav Kumar Singh, Vikram Thakur y Sachin Chawla. "Blockchain-Based Decentralized NFT Marketplace For New Fine Art". International Journal of Innovative Research in Engineering and Management 11, n.º 3 (junio de 2024): 5–10. http://dx.doi.org/10.55524/ijirem.2024.11.3.2.

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Nonfungible tokens (NFTs) are distinct digital assets that provide digital content ownership and legitimacy. An NFTs Market is a blockchain-based platform that makes it easier to create, trade, and collect NFTs. This article delves into the NFT Marketplace and its blockchain technology, highlighting its tokenization capabilities for any type of property, its ability to create smart contracts with flexibility, and its promotion of NFTs with quick and inexpensive exchanges. The pros and cons of the platform are also covered, including issues with scalability, user-friendliness, and fraud susceptibility. The appearance of non-fungible tokens (NFTs) for artists and content providers has ushered in a new era of unexpected opportunities for financial freedom and reimbursement in the digital art business!! This article describes the developmental importance of the NFT markets, which allow artists to sell their products directly to customers, bypassing traditional intermediaries like galleries and auction houses. The first abstract describes the NFT market's exponential growth and demonstrates how it may become a valuable source of income for talented individuals. It is written from two distinct points of view. Meanwhile, the second abstract highlights NFTs in particular and introduces OpenNFT, A decentralized web app that offers safe and effective digital asset management by fusing deep learning models with blockchain technology!! This web application integrates features including minting, markets, safe wallet connections, NFTs image creation, and profile management to show how deep learning and blockchain technology can transform digital asset administration.

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Singla, Ashutosh y Mandeep Gupta. "9NFTMANIA: BRIDGING NFT ART AND DIGITAL CURRENCY WITH 9NM TOKENS". Scientific Journal of Metaverse and Blockchain Technologies 2, n.º 1 (2024): 1–6. http://dx.doi.org/10.36676/sjmbt.v2.i1.01.

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9NFTMANIA stands as a prominent NFT brand, renowned for its innovative approach to digital art and cryptocurrency integration. This brand has recently introduced the 9NM token, a digital asset built on the CoreDao blockchain, with a total supply of 1 billion tokens. The 9NM token serves as a vehicle for users to engage in transactions within the 9NFTMANIA ecosystem, providing a bridge between NFT art and digital currency. The 9NM token can be purchased and traded on ICECREAM SWAP, a decentralized exchange platform, offering users liquidity and accessibility to participate in the 9NFTMANIA community. Simultaneously, 9NFTMANIA has launched the 9NFTMANIA NFT collection at NFT marketplace Young parrot, which serves the dual purpose of promoting the NFT brand and facilitating the circulation of 9NM tokens. The 9NFTMANIA NFT collection features a diverse range of digital artworks, each meticulously crafted to showcase the creativity and vision of the brand. These NFTs serve as digital assets that can be bought, sold, and traded on various NFT marketplaces, further expanding the reach and influence of the 9NFTMANIA brand. By leveraging the power of NFTs and digital tokens, 9NFTMANIA aims to create a symbiotic relationship between art and finance, fostering a vibrant ecosystem where artists, collectors, and enthusiasts can interact and transact seamlessly. Through its innovative approach to combining NFT art with the utility of digital currency, 9NFTMANIA is poised to shape the future of the NFT landscape and redefine the boundaries of artistic expression in the digital age.

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Afef, Sahli. "State of the Art: Authenticity and Influencer Marketing". International Review of Management and Marketing 14, n.º 1 (16 de enero de 2024): 39–47. http://dx.doi.org/10.32479/irmm.15446.

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Digital marketing is a new form of marketing that uses several digital media to spread a message. Influencer marketing is a promising acquisition channel for companies to explore. Engaging with influencers can help a company improve its brand image and stand out in an increasingly competitive marketplace. However, these opinion leaders can influence the purchasing behavior of the target audience. These are individuals with skills in a particular field, using them to create quality content, they are recognized as experts in their field. The content they publish is often in the form of a personalized story incorporating their opinion on a situation, a product or a service. Success lies in establishing a genuine, preferably long-term, relationship between the brand and its influencers. The objective is to rigorously analyze the links and elements that give meaning to this “Influencer marketing authenticity” interaction. As part of this research, we presented a detailed literature review of authenticity and influence marketing.

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Chrisnando, Gabriel Rhema, Budi Santoso y Bagus Rahmanda. "Kedudukan Karya Seni Digital dalam Sistem Non-Fungible Token (NFT) Terhadap Undang-Undang Nomor 28 Tahun 2014 tentang Hak Cipta". Law, Development and Justice Review 6, n.º 3 (30 de septiembre de 2023): 218–34. http://dx.doi.org/10.14710/ldjr.6.2023.19-35.

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Non-fungible tokens (NFTs) make it easier for artists to utilize the moral and economic rights to their artworks in digital form. Unfortunately, the implementation of NFTs is still not accompanied by special regulations governing it. Law Number 28 of 2014 concerning Copyright can at least be a reference for its regulation because after all, one of the assets underlying the sale and purchase of NFTs is a work of art which is also protected by copyright. The purpose of this study is to analyze the position and legal protection of digital artworks in the NFT system from the perspective of Law Number 28 of 2014 concerning Copyright. This research uses a normative juridical approach method by taking secondary data sources and supporting data in the form of interviews with NFT creators which are then analyzed qualitatively. The results showed that digital artworks in the NFT system have the same position as works of art in general as they are also protected by copyright under Article 40 of Law Number 28 of 2014 concerning Copyright. However, there are several aspects in its implementation that are different from the Copyright Law, such as the royalty acquisition mechanism which is not based on a license agreement, but uses a smart contract which has become a default option offered in the NFT marketplace platform system. The NFT marketplace platform and the government exist as parties in charge of protecting copyright law.

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Chrisnando, Gabriel Rhema, Budi Santoso y Bagus Rahmanda. "Kedudukan Karya Seni Digital dalam Sistem Non-Fungible Token (NFT) Terhadap Undang-Undang Nomor 28 Tahun 2014 tentang Hak Cipta". Law, Development and Justice Review 6, n.º 3 (30 de septiembre de 2023): 218–34. http://dx.doi.org/10.14710/ldjr.6.2023.218-234.

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Non-fungible tokens (NFTs) make it easier for artists to utilize the moral and economic rights to their artworks in digital form. Unfortunately, the implementation of NFTs is still not accompanied by special regulations governing it. Law Number 28 of 2014 concerning Copyright can at least be a reference for its regulation because after all, one of the assets underlying the sale and purchase of NFTs is a work of art which is also protected by copyright. The purpose of this study is to analyze the position and legal protection of digital artworks in the NFT system from the perspective of Law Number 28 of 2014 concerning Copyright. This research uses a normative juridical approach method by taking secondary data sources and supporting data in the form of interviews with NFT creators which are then analyzed qualitatively. The results showed that digital artworks in the NFT system have the same position as works of art in general as they are also protected by copyright under Article 40 of Law Number 28 of 2014 concerning Copyright. However, there are several aspects in its implementation that are different from the Copyright Law, such as the royalty acquisition mechanism which is not based on a license agreement, but uses a smart contract which has become a default option offered in the NFT marketplace platform system. The NFT marketplace platform and the government exist as parties in charge of protecting copyright law.

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6

Chrisnando, Gabriel Rhema, Budi Santoso y Bagus Rahmanda. "Kedudukan Karya Seni Digital dalam Sistem Non-Fungible Token (NFT) Terhadap Undang-Undang Nomor 28 Tahun 2014 tentang Hak Cipta". Law, Development and Justice Review 6, n.º 3 (30 de septiembre de 2023): 219–35. http://dx.doi.org/10.14710/ldjr.6.2023.219-235.

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Non-fungible tokens (NFTs) make it easier for artists to utilize the moral and economic rights to their artworks in digital form. Unfortunately, the implementation of NFTs is still not accompanied by special regulations governing it. Law Number 28 of 2014 concerning Copyright can at least be a reference for its regulation because after all, one of the assets underlying the sale and purchase of NFTs is a work of art which is also protected by copyright. The purpose of this study is to analyze the position and legal protection of digital artworks in the NFT system from the perspective of Law Number 28 of 2014 concerning Copyright. This research uses a normative juridical approach method by taking secondary data sources and supporting data in the form of interviews with NFT creators which are then analyzed qualitatively. The results showed that digital artworks in the NFT system have the same position as works of art in general as they are also protected by copyright under Article 40 of Law Number 28 of 2014 concerning Copyright. However, there are several aspects in its implementation that are different from the Copyright Law, such as the royalty acquisition mechanism which is not based on a license agreement, but uses a smart contract which has become a default option offered in the NFT marketplace platform system. The NFT marketplace platform and the government exist as parties in charge of protecting copyright law.

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M Vivaswanth Kashyap, Vaidya Saideepa, K Shivadar Reddy y Mrs.T.Ratnamala. "Comparing the characteristics of blockchains via building a NFT marketplace". international journal of engineering technology and management sciences 7, n.º 3 (2023): 782–87. http://dx.doi.org/10.46647/ijetms.2023.v07i03.120.

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Blockchain is a ground-breaking technology that will soon have a significant positive impact on our commercial environment. Non-Fungible Token is referred to as NFT. A digital representation of a real-world item, such as music, art, in-game items, or films, can be referred to as an NFT. They are typically exchanged online using various cryptocurrencies. Different from fungible tokens that are bought or sold on numerous centralised or decentralised exchanges, non-fungible tokens transacted on an NFT marketplace. NFTs are unique. Every NFT has a digital signature that prevents them from being altered for another NFT. Each has a unique value based on a number of variables, including metadata, creator,features, etc. The NFT marketplace, which gives users a platform to create and exchange Non-Fungible Tokens, is meant to be at the centre of all the fantastic use cases for NFTs. The software will be compared to other well-known systems like Opensea, etc., whose major transaction volume is on the Ethereum blockchain network. In this endeavour, we will focus on establishing an NFT Marketplace using the Internet computer. We would interact with the internet computer using Motoko, and the front end of the application would be made with Reactjs.

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Schneider, Giulia. "Testing Art. 102 TFEU in the Digital Marketplace: Insights from the Bundeskartellamt’s investigation against Facebook". Journal of European Competition Law & Practice 9, n.º 4 (22 de febrero de 2018): 213–25. http://dx.doi.org/10.1093/jeclap/lpy016.

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Mustajap, Siti Irna, Adzira Husain, Syamsul Bahrin Zaibon, Mohd Amirul Helmi Ismail y Mohd Noor Abdul Hamid. "The Potential of Non-Fungible Tokens (NFTs) In Enhancing Malaysia's Arts and Cultural Heritage Preservation". PaperASIA 40, n.º 6b (14 de noviembre de 2024): 71–85. http://dx.doi.org/10.59953/paperasia.v40i6b.282.

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This study investigates the transformative potential of Non-Fungible Tokens (NFTs) in revolutionizing the marketing of artworks by Malaysian visual artists, with a particular focus on promoting cultural heritage. NFTs, as digital assets secured by blockchain technology, offer artists innovative methods to monetize their creations while preserving authenticity and provenance. Despite their growing popularity, Malaysian artists face challenges such as limited knowledge and skepticism regarding the effective use of NFT technology. This research aims to identify strategies and best practices for incorporating NFTs into digital art marketing, particularly in the context of cultural heritage preservation. Through a combination of content analysis and semi-structured interviews with five experts, this study applies the soft laddering technique to explore the perceived benefits and challenges of NFTs. The findings highlight the significant potential of NFTs to enhance Malaysian artists' access to global markets and strengthen the preservation of cultural heritage. The study underscores the need for improved technological literacy and NFT utilization among Malaysian artists to maximize their presence and competitiveness in the evolving digital art marketplace.

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., Suguna, Thanuj V, Shashank hunagund y Yashanth M. "Blockchain and its Applications NFT’s: Use of Blockchain Security in the NFT Marketplace". International Research Journal of Computer Science 10, n.º 05 (23 de junio de 2023): 135–39. http://dx.doi.org/10.26562/irjcs.2023.v1005.06.

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In the current time’s, Blockchain or most commonly known as blockchain technology which is a distributed software network and a secure network that allows the secure transfer of assets without any intermediate and has made a huge hype in the digital market or in the internet market place and is taking over like a breeze with its secure and easier transactions, mostly transactions done with the cryptocurrencies like bitcoin ,etherum, etc , with the help of these methods the transactions can be kept out of the books or the papers , where NFT(Non fungible token) is a unique token with its unique characteristics, it is a unique digital art with which is traded on the blockchain network and etherum network including the etherum environment as the front end with the help of this front end system they can trade within the network using etherum coins on platform such as open sea where digital assests are listed , auctioned and traded for the secure transaction of these NFT it uses blockchain network to do the transactions more efficiently. Throughout this research all the required information about the Blockchain and its applications, NFT’s: Use of blockchain Security in the NFT marketplace is listed out.

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Castro-Schez, José Jesús, Rubén Grande, Vanesa Herrera, Santiago Schez-Sobrino, David Vallejo y Javier Albusac. "E-Marketplace State of the Art and Trends: VR-ZOCO—An Architectural Proposal for the Future". Applied System Innovation 7, n.º 5 (29 de agosto de 2024): 76. http://dx.doi.org/10.3390/asi7050076.

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E-commerce has become uniquely relevant to small- and medium-sized enterprises (SMEs) as an essential catalyst for their growth and sustainability. SMEs see e-commerce portals as a strategic way to engage in digital business activities without having to implement costly proprietary e-commerce solutions. In addition, partnering with these portals frees them from complex tasks such as positioning, portal maintenance, and adapting the portal to new technologies and trends. This multifaceted advantage positions e-commerce portals as invaluable partners, streamlining operations and allowing SMEs to focus more on their core business competencies. However, e-commerce portals or e-marketplaces are not without their challenges. Today, they face increasing pressure to reduce their environmental impact and to empower local commercial businesses, as well as local businesses in the entertainment and culture industry. To address these challenges, there is a pressing need to propose new types of e-marketplaces that support the concept of the 15-minute city and in which virtual and augmented reality play a key role. These marketplaces would not only boost environmental sustainability but also strengthen the connection between local businesses and the community, creating a stronger and more collaborative network that benefits both businesses and consumers.

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Shin, Soyoun. "A Case Study of NFT Utilization According to Global Marketplace ‘Opensea’ Categorization". Korean Society of Culture and Convergence 45, n.º 11 (30 de noviembre de 2023): 85–100. http://dx.doi.org/10.33645/cnc.2023.11.45.11.85.

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This paper analyzed NFT cases for each type based on the type classification provided by Opensea the world's No. 1 NFT marketplace, and explored the possibility of NFT being used in the entertainment industry. Among the nine types in total, including Art, Photography, Music, Gaming, Sports Collectibles, Memberships, Profile Pictures (PFPs), Virtual Worlds, and Domain Names, eight of them showed potential for integration with the entertainment industry. Each type could be categorized into three directions: NFT as digital merchandise, NFT as a new method of content creation and production, and NFT as a means to expand and enhance fandom and intellectual property (IP). We hope that the various cases presented and the analysis in this study can inspire various genres of entertainment businesses, such as music, film, musicals, and performances. We also hope that ongoing research from various perspectives on technology, content, and industry markets will contribute academically and industrially.

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Lovato, Juniper, Julia Witte Zimmerman, Isabelle Smith, Peter Dodds y Jennifer L. Karson. "Foregrounding Artist Opinions: A Survey Study on Transparency, Ownership, and Fairness in AI Generative Art". Proceedings of the AAAI/ACM Conference on AI, Ethics, and Society 7 (16 de octubre de 2024): 905–16. http://dx.doi.org/10.1609/aies.v7i1.31691.

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Generative AI tools are used to create art-like outputs and sometimes aid in the creative process. These tools have potential benefits for artists, but they also have the potential to harm the art workforce and infringe upon artistic and intellectual property rights. Without explicit consent from artists, Generative AI creators scrape artists' digital work to train Generative AI models and produce art-like outputs at scale. These outputs are now being used to compete with human artists in the marketplace as well as being used by some artists in their generative processes to create art. We surveyed 459 artists to investigate the tension between artists' opinions on Generative AI art's potential utility and harm. This study surveys artists' opinions on the utility and threat of Generative AI art models, fair practices in the disclosure of artistic works in AI art training models, ownership and rights of AI art derivatives, and fair compensation. Results show that a majority of artists believe creators should disclose what art is being used in AI training, that AI outputs should not belong to model creators, and express concerns about AI's impact on the art workforce and who profits from their art. We hope the results of this work will further meaningful collaboration and alignment between the art community and Generative AI researchers and developers.

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Toti, Luciana y Ernaso Kerbizi. "Implementation of Digital Visualization Tools in Education Concerning Business Process Administration". Interdisciplinary Journal of Research and Development 11, n.º 2 (29 de julio de 2024): 66. http://dx.doi.org/10.56345/ijrdv11n209.

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The integration of innovative technologies, such as digital twin one, is directly contributing to the evolution of the educational system, enables students to practice and learn them in an inclusive way of all areas, one of which is in the business sector. This study helps students in the field of education for the administration of business processes, enhance curriculum and increase faculty competency to the proper level with state-of-the-art technological developments with help of Digital Visualization Resources. On the other hand, enterprises should gain the competitive edge in the current dynamic marketplace by enhancing customer satisfaction, reducing costs, and increasing efficiency through the integration of digital technologies. Furthermore, such technologies make the learning process easier, interactive, interesting and more efficient than any form of traditional learning methods by creating customized content for the students as well as meeting of their specific needs and skills in the administration of business processes. Received: 2 June 2024 / Accepted: 25 July 2024 / Published: 29 July 2024

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Rafli, Dw Putu Alit Denbagus. "NFT Become a Copyright Solution". Journal of Digital Law and Policy 1, n.º 2 (31 de enero de 2022): 87–96. http://dx.doi.org/10.58982/jdlp.v1i2.166.

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NFT can help art creators to easily register their works for sale using a smart contract system where if the ownership of the work changes hands, the work will become the property of the new owner with proof of a digital certificate. With the steps of making the work so that it can be published in the NFT marketplace media platform and NFT offline gallery. In addition, NFT also has advantages and disadvantages. With that, NFT might be a solution for copyright of a work in the future. However, there are still many questions because NFT is still relatively new and not everyone knows this technology.

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. Ahire, Mrs Kavita N. "ArtSpace : Art and Music Gallery". INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 08, n.º 03 (23 de marzo de 2024): 1–5. http://dx.doi.org/10.55041/ijsrem29612.

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ArtSpace is a revolutionary digital platform that redefines the landscape of artistic expression, community engagement, and creative collaboration. With a mission to democratize the art world and empower artists, enthusiasts, and collectors alike, ArtSpace serves as a dynamic ecosystem where creativity knows no bounds. This abstract explores the essence of ArtSpace, delving into its key features, impact on the artistic community, and vision for the future. At its core, ArtSpace is a hub of creativity, innovation, and inspiration. Artists from diverse backgrounds and disciplines converge on the platform to showcase their work, connect with fellow creators, and engage with a global audience. Through intuitive tools and interactive features, artists can upload their artwork, curate their portfolios, and interact with enthusiasts who share their passion for art. One of the defining features of ArtSpace is its emphasis on community building and collaboration. Enthusiasts can explore a rich tapestry of artwork spanning various genres, styles, and mediums, from traditional paintings and sculptures to cutting-edge digital art and multimedia installations. Through voting mechanisms, comments sections, and social sharing options, users can actively participate in shaping the narrative of the art world, fostering a sense of belonging and camaraderie within the community. ArtSpace serves as a catalyst for discovery, exploration, and engagement, offering users an immersive experience that transcends the boundaries of traditional art galleries and museums. By harnessing the power of technology, ArtSpace leverages augmented reality, virtual exhibitions, and interactive experiences to bring artwork to life in new and exciting ways. Users can immerse themselves in virtual galleries, interact with 3D models of sculptures, and experience multimedia installations from the comfort of their homes. Moreover, ArtSpace is more than just a platform for showcasing artwork—it is a marketplace, a classroom, and a cultural hub rolled into one. Artists can monetize their creations through sales, commissions, and collaborations, while enthusiasts can discover and collect unique pieces that resonate with their tastes and preferences. Educational resources, workshops, and tutorials provide aspiring artists with the tools and knowledge they need to hone their craft and pursue their passion for art. Key Words: art, music, creative space, mobile application, gallery.

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Schöppenthau, Felix, Florian Patzer, Boris Schnebel, Kym Watson, Nikita Baryschnikov, Birgit Obst, Yashkumar Chauhan, Domenik Kaever, Thomas Usländer y Piyush Kulkarni. "Building a Digital Manufacturing as a Service Ecosystem for Catena-X". Sensors 23, n.º 17 (24 de agosto de 2023): 7396. http://dx.doi.org/10.3390/s23177396.

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Manufacturing as a Service (MaaS) enables a paradigm shift in the current manufacturing landscape, from integrated production and inflexible, fragile supply chains to open production and flexible, robust supply chains. As part of this evolution, new scaling effects for production capacities and customer segments are possible. This article describes how to accomplish this paradigm shift for the automotive industry by building a digital MaaS ecosystem for the large-scale automotive innovation project Catena-X, which aims at a standardized global data exchange based on European values. A digital MaaS ecosystem can not only achieve scaling effects, but also realize new business models and overcome current and future challenges in the areas of legislation, sustainability, and standardization. This article analyzes the state-of-the-art of MaaS ecosystems and describes the development of a digital MaaS ecosystem based on an updated and advanced version of the reference architecture for smart connected factories, called the Smart Factory Web. Furthermore, this article describes a demonstrator for a federated MaaS marketplace for Catena-X which leverages the full technological potential of this digital ecosystem. In conclusion, the evaluation of the implemented digital ecosystem enables the advancement of the reference architecture Smart Factory Web, which can now be used as a blueprint for open, sustainable, and resilient digital manufacturing ecosystems.

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Chen, Hongyu. "Time Series Analysis of Market Dynamics within Top NFT Collection". Advances in Economics, Management and Political Sciences 84, n.º 1 (24 de mayo de 2024): 172–81. http://dx.doi.org/10.54254/2754-1169/84/20240806.

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The current investigation delves into the valuation trends of prominent Non-Fungible Token (NFT) collections, entities at the forefront of the digital economy that are redefining concepts of asset ownership and artistic appreciation. The academic import of this study is anchored in the emergent nature of NFTs and their paradigmatic shift from traditional economic models. This research aims to decipher the market value fluctuations of top NFT collections through a comprehensive time-series analysis, the application of the ARIMA model. Methodologically, the study adheres to established time-series analytical procedures, with a focus on identifying and interpreting patterns and trends within the market data. The approach synthesizes a broad spectrum of economic and cultural variables that potentially exert influence over the NFT marketplace. Results gleaned from the analysis yield insights into the price movements of NFTs, offering a juxtaposition of predicted and actual market data to deepen the understanding of this unique market sector. The implications of this research extend beyond academic interest, offering a vital resource for stakeholders within the digital economy. The discerned patterns and dynamics of NFTs, as revealed through the study, contribute to a granular understanding of digital assets, providing a scaffold for future research endeavors and practical guidance for participants in the digital art and ownership space.

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Bgoya, Walter y Mary Jay. "Publishing in Africa from Independence to the Present Day". LOGOS 26, n.º 3 (14 de noviembre de 2015): 9–22. http://dx.doi.org/10.1163/1878-4712-11112079.

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Indigenous publishing is integral to national identity and development: cultural, social, and economic. Such publishing reflects a people’s history and experience, belief systems, and their concomitant expressions through language, writing, and art. In turn, a people’s interaction with other cultures is informed by their published work. Publishing preserves, enhances, and develops a society’s culture and its interaction with others. In Africa, indigenous publishers continue to seek autonomy to pursue these aims: free from the constraints of the colonial past, the strictures of economic structural adjustment policies, the continuing dominance of multinational publishers (particularly in textbooks), regressive language policies, and lack of recognition by African governments of the economic and cultural importance of publishing. African publishers seek to work collectively, to harness the digital age, and to take their place in the international marketplace on equal terms, Africa’s own voice.

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Awal Nopriyanto Bahasoan, Wulan Ayuandiani y Aswar Rahmat. "PEMANFAATAN MARKETING DIGITAL DAN DIVERSIFIKASI PRODUK UNTUK PENINGKATAN PERMINTAAN PADA KEDAI KOPI RUMAH TEDUH". J-ABDI: Jurnal Pengabdian kepada Masyarakat 1, n.º 6 (4 de noviembre de 2021): 1277–84. http://dx.doi.org/10.53625/jabdi.v1i6.553.

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Rumah Teduh ( Coffee ART ) adalah kedai kopi dengan konsep klasik modern yang sangat cocok untuk diskusi dan menghilangkan penak dengan nongkrong bersama teman, sahabat dan keluarga, yang berlokasi di majene, Sulawesi Barat. Market dari kedai ini ialah kaulah muda, mahasiswa, siswa, komunitas, dan para pekerja non kantoran dan kantoran. Kedai ini juga memiliki beberapa produk yang mampu membatu para pengusaha industri kopi lainnya, Dengan nama brand produk Coffee ART. Semenjak masa pandemic COVID 19 kedai kopi ini mengalami penurunan keuntungan yang disebabkan penurunan permintaan (kunjungan), sehingga mengalami kesulitan menjalankan dan mengembangkan usaha. Rata-rata keuntungan kedai kopi ini sebelum masa pandemic COVID 19 adalah Rp.16.000.000 per bulan dan rata-rata keuntungan saat pandemic COVID 19 adalah Rp. 3.000.000 per bulan atau berkurang sekitar Rp. 13.000.000. Kondisi keuntungan yang diperoleh saat ini menyebabkan keberlangsungan usaha mengalami beberapa hambatan. Kondisi yang dialami sekarang ini perlu disikapi dengan beberapa solusi untuk mempertahankan dan mengembangkan usaha kedai kopi ini. Pengembangan produk rumahan dan pemesaran digital perlu diterapkan untuk menghadapi kondisi new normal yang sementara diterapkan sekarang ini. Produk rumahan berupa kemasan kopi dengan beberapa item yang bisa dibuat sendiri dirumah dengan kualitas yang tetap terjaga. Pemasaran digital / Marketplace ( Toko Online ) akan di kembangkan dengan toko online berbasis web yang di jadikan dalam versi aplikasi untuk android dan ios agar para konsumen mudah mengakses dan mudah untuk berkonsultasi dengan kedai kopi. Keuntungan pemasaran digital yang lainnya adalah bisa menjangkau konsumen bukan saja di dareah sekitar, tapi bisa menjangkau konsumen di daerah lainnya. Produk rumahan yang akan dikembangkan akan menggunakan brand sendiri dan akan didistribusikan dan dipasarkan melalui aplikasi yang akan dikembangkan sehingga pasar dari kedai kopi ini semakain luas dan akan memberikan dampak signifikan terhadap pengembangan usaha di kemudian hari

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Bourron, Christine. "Comprehensive Analysis of the Trade of NFTs at Major Auction Houses: From Hype to Reality". Arts 12, n.º 5 (7 de octubre de 2023): 212. http://dx.doi.org/10.3390/arts12050212.

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On 11 March 2021, amidst the lingering grip of the COVID-19 pandemic, the art world witnessed an extraordinary event. Christie’s, the renowned auction house, hosted a groundbreaking auction counting just one lot: a Non-Fungible Token (NFT)—a digital asset that had been generating buzz in recent times. The astounding price fetched by the NFT sent shockwaves through the art world. While the 255-year-old auction house was known for selling unique assets, its auctioning of an NFT was surprising as Christie’s online marketplace was not on the blockchain, contrarily to NFT platforms such as Opensea, Nifty Gateway, etc. The resounding success, however, of its historic auction was followed by a surge of NFT off-chain sales at Christie’s, Sotheby’s, and Phillips. While extensive research has been done on the trade of NFTs on the blockchain, little research exists on the trade of NFTs at public auction houses. Based on more than two years’ tracking of NFTs auctioned at major auction houses, our research identifies three phases in the development of the trade and provides valuable insights into the unique factors that contributed to the growth of NFTs at public auctions between the springs of 2021 and 2023.

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Spodenets, Iryna y Olena Zhukova. "BLOCKCHAIN TECHNOLOGY FOR CREATING NFT-TOKENS – AS A SPHERE OF ACTUALIZATION OF MONUMENTS OF FORTIFICATION ARCHITECTURE". Current Issues in Research, Conservation and Restoration of Historic Fortifications 17, n.º 2022 (2022): 22–28. http://dx.doi.org/10.23939/fortifications2022.17.022.

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The contradiction between the need of using of perspective blockchain technology to create NFT-tokens in the field of Ukraine fortification heritage and the lack of scientific information on this issue determined the topic of the proposed article. The topic of blockchain technology using for the actualization of immovable cultural heritage in general is new and scantily explored, obviously, single publications are presented mainly in the form of narrow specialists’ review. The aim of the article is to highlight the experience of using innovative blockchain technology in the creative industry to form an understanding of the possibilities of its use in the field of actualization of Ukraine fortification architecture monuments. The article reveals the meaning of NFT-token, blockchain technology, marketplace. The main NFT tokens sites of storage, purchase, exchange or sale are described. The experience of NFT-tokens successful use in the domestic museum-cultural sphere and the experience of forming the crypto-heritage market have been recorded as a motivating occasion for specialists working with monuments of fortification architecture. It is noted that in comparison with the existing crypto-art market, the crypto-heritage market is only at the stage of formation. The uniqueness of Ukraine's fortification heritage in terms of crypto artists needs is noted. The classification of fortifications is given. Emphasis is placed on the main technical and construction characteristics, which with the help of blockchain technology will allow to store information about authentic shapes, scales, textures, masonry, colors, materials, technical condition, etc. on the relevant marketplaces. It is concluded that the introduction of digital blockchain technology is a promising area of creative cooperation of cultural and creative industries with individual local communities to preserve, promote, capitalize the fortification heritage of Ukraine through the creation of NFT-tokens.

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Arangil, Arun. "Digital Strategic Governance in the Terrain of Ongoing New Normal: Prospects and Challenges for the Possible Next Normals". International Journal for Research in Applied Science and Engineering Technology 10, n.º 3 (31 de marzo de 2022): 2395–98. http://dx.doi.org/10.22214/ijraset.2022.41145.

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Abstract: For both businesses and consumers, the COVID-19 conundrum provides an early view into a future where all contacts will be conducted via digital technology, and the adoption curve will be accelerated almost immediately. At this moment in time, businesses have the potential to learn and advance at an unprecedented rate; therefore, playing it safe is often the wrong strategy. Many businesses are ill-equipped to keep up with the rapid rate of change in the marketplace. Digital technology adoption is strongly linked to value generation, according to a study by McKinsey & Co. Amid a crisis, it is crucial to push your digital agenda aggressively. During a crisis, mergers and acquisitions (M&A) can provide access to new goods, services, solutions, and new market and client segments while also helping organizations acquire people and increase capabilities. However, Richard Branson, CEO of McKinsey & Co., maintains that behaving boldly does not mean acting rashly. Exploration has become both required and expected in the wake of the COVID-19 issue. Making the most of this real-world experience will require mastering the art of productivity maintenance. Consider approaches to standardize your learning to promote the growth of digital solutions in the core business activities. It is challenging to keep up with the pace of change in the digital age, so look for ways to move projects along with more quickly. These hugely scaled digital projects are new digital projects for businesses in crisis mode. Many problems have arisen due to the rapid expansion of digital processes and interfaces to full size. It also provides the opportunity to learn where value is created in real-time. Businesses must find ways to streamline operations and avoid becoming overburdened with work. During this phase of forced virtualization, businesses have the opportunity to collect and evaluate client data in real-time for the first time. In studying the interaction effects of various factors, proliferation presents an ideal opportunity to proliferate. Until the crisis subsides, you can increase the possibility of keeping a more significant number of customers by combining unproductive operations and goods while aggressively fixing growing flaws with your services. Consider how you can best accommodate the learning styles of your talented staff

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Tjahjawulan, Indah y Teuku Syahnureza. "Analysis of Promotional Content on Marketplace Tokopedia and Bukalapak to Improve the Culture of Online Shopping". Mudra Jurnal Seni Budaya 39, n.º 3 (4 de julio de 2024): 385–403. http://dx.doi.org/10.31091/mudra.v39i3.2787.

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The online marketplace is one of the most prominent players in the e-commerce business in Indonesia. Marketplace sites act as third parties in online transactions by providing places to sell, logistics, and payment facilities. The widespread use of digital platforms in Indonesian society has contributed to the growth of online marketplaces. From early observations of promotional designs on various online marketplaces, they show similarities in the concept of promise, which is content that conveys different moments that need to be celebrated by shopping online with repeated messages and high airing frequency. Then the question arises, why is there a similarity? So it needs to be explored further; what is the content of promotional design on various marketplaces in Indonesia? The promotional content is considered an effective way to encourage consumers to continue shopping, so marketplaces in Indonesia widely use it. The research focused on two leading marketplaces in Indonesia, Tokopedia and Bukalapak, using content analysis methods and comparative studies with digital data collection through Google's search engine facility to find the promotional patterns of the two marketplaces. The results showed similarities in promotional content, including messages, visualizations, and frequency intensity, proving that there is a semblance of content in promotional designs built to improve online shopping culture.

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Widianto, Yonatan, Robby Kurniawan Budhi y Kevin Cornelius. "Marketplace Application Analysis And Design Of Paid Software And Web-Based Shareware Services". JOINCS (Journal of Informatics, Network, and Computer Science) 5, n.º 1 (29 de abril de 2022): 10–13. http://dx.doi.org/10.21070/joincs.v5i1.1593.

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In this digital era, many people do shopping online. The ease of application facilities offered is a consideration for people doing business transactions, especially during the Covid-19 period. Along with these changing trends, many business actors are also implementing their marketing strategies through various media such as social media, e-commerce, or marketplaces in order to continue to contribute to business income. This electronic marketing strategy makes it possible to market targeted offerings and in turn, build stronger customer loyalty. Like the Marketplace, paid software and shareware products have specific features. This study aims to analyze and design a marketplace application for paid software services and shareware. Applications are developed using the Waterfall method, through analysis, design, coding, testing, and system maintenance. The analysis and design use standard object-oriented tools with the Unified Modeling Language (UML) model. Model Document diagram contains Use case Diagrams, Class Diagrams, and Sequence Diagrams. The results of this study are in the form of an overview of needs analysis and application design as a reference in making applications for transactions in the marketplace.

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Syihab, Bahtyar Hardyansyah, Widayat Widayat y Yulist Rima Fiandari. "Inbound Marketing Strategies in Increasing Sales to Sellers in Online Marketplaces". International Journal of Professional Business Review 8, n.º 8 (21 de agosto de 2023): e03100. http://dx.doi.org/10.26668/businessreview/2023.v8i8.3100.

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Purpose: This study aims to analyze sales strategies in online marketplaces using inbound marketing Theoretical framework: Inbound marketing is a way of digital marketing by creating content to build brand awareness in consumers. It is expected to make consumers trust and then make product purchases. Businesses and marketers are also advised on how and which techniques can be successful in each process. Design/methodology/approach: The method used in this research is a qualitative approach. The object of this research is in Malang City, and we took a sample of 5 samples of sellers or traders who always enter Top Seller on March 10, 2023. Primary data in this study were obtained from questionnaires or questionnaires and interviews with sellers in the online marketplace in Malang City. Data collection techniques are in the form of observation, interviews, and documentation. Data analysis techniques in a qualitative approach using analysis steps belonging to. Findings: The results are that inbound marketing strategies that include the reach, act, convert, and engage stages can effectively increase sales to sellers in online marketplaces. In the reach stage, social media and high-quality content are key to attracting potential customers. The act stage involves improving the atmosphere of the online store and utilizing online marketplace features. In the convert stage, the shop follows vouchers and saving combos to convert potential customers into actual customers. Finally, the engage stage focuses on maintaining consumer relationships through seller information and repurchase strategies. Research, Practical & Social implications: The study is expected to provide new knowledge about sales improvement strategies for all companies, especially online sales systems through inbound marketing. And this research is still possible to be developed further with a different point of view. Originality/value: No research discusses inbound marketing strategies to increase sales in online marketplaces without paid advertising. This is the originality of this research.

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Van Der Donk, Berdien. "Ex-ante and Ex-post Access Restrictions in Marketplaces’ Terms of Service". European Review of Private Law 30, Issue 6 (1 de diciembre de 2022): 909–28. http://dx.doi.org/10.54648/erpl2022044.

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Online marketplaces can exert great power over their platforms and consequently, over the users and content on it. The goal of this article is to assess the current state of access restrictions and termination clauses in online marketplaces’ terms of service and to evaluate whether intervention is necessary to safeguard third-party resellers’ access to (essential) platforms to carry out their business. The article is divided into two parts. The first part discusses two types of online marketplaces’ power: ex-ante and ex-post access restrictions. It illustrates how both types of access restrictions form obstacles for third-party resellers to offer goods and services on online marketplaces’ platforms. Following this initial scene-setting, the article continues with an in-depth discussion of the redress mechanisms available for both types of access restrictions, and a case-study to illustrate the application of ex-post access restrictions on online marketplaces. The case study examines the terms of service of the five most frequently visited online marketplaces in the European Union and confirms the existence of a fragmented approach towards ex-post access restrictions. The author concludes that a ‘right to access a platform’ does not exist. An online marketplace cannot be obliged to contract a third-party reseller. Opposingly, the way the terms of service are currently applied on the assessed online marketplaces to handle ex-post access refusals do not to live up to the safeguards in the new Digital Services Act (DSA) and will need (significant) amendment.

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Cano, Jose Alejandro, Abraham Londoño-Pineda, Maria Fanny Castro, Hugo Bécquer Paz, Carolina Rodas y Tatiana Arias. "A Bibliometric Analysis and Systematic Review on E-Marketplaces, Open Innovation, and Sustainability". Sustainability 14, n.º 9 (1 de mayo de 2022): 5456. http://dx.doi.org/10.3390/su14095456.

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In recent years, the rise of e-commerce has prompted the emergence of electronic marketplaces, or e-marketplaces, which act as intermediaries in the buying and selling process, bringing together several vendors to offer a wide range of products and services to customers, generating modalities such as business-to-business (B2B), business-to-consumer (B2C) or consumer-to-consumer (C2C) e-marketplaces. E-marketplaces offer advantages such as access to potential buyers, business and product visibility, the reduction of transaction costs, the comparison of offers and prices among competitors, and the ease of business internationalization. However, the success of e-marketplace business models depends on the sustainability of these platforms, which must involve different stakeholders in order to meet economic, environmental, and social objectives. Therefore, this study presents a bibliometric analysis and systematic review of e-marketplaces, open innovation, and sustainability for the last ten, five, and two years. The analysis includes the number, types, and subject areas of documents published each year, as well as considerations such as the most-cited publications and the leading authors, journals, countries, and institutional affiliations. The analysis also includes a study of the relevant concepts in the publications and their relationships, identifying the predominant topics related to e-marketplaces, open innovation, and sustainability. The results indicate a focus on subject areas such as social sciences, environmental sciences, energy, business, management, and accounting, which is consistent with the economic, environmental, and social dimensions of sustainability. The findings show that e-marketplaces, open innovation, and sustainability are closely related to concepts such as sustainable development, e-commerce, digital marketing, China (the leading country in terms of publications in all periods), logistics, supply chain management, big data, planning, and decision making. Future works should address traffic congestion and environmental impact, new delivery practices in last-mile logistics, and the motives for users’ engagement in e-marketplaces. Likewise, future research can be oriented toward sustainability dimensions and stakeholders’ integration through open innovation and toward the limitations of SMEs in order to access and benefit from digital platforms.

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Rajashekarappa, Dr, Gautam Hegde, Gowtam Anant Hegde, Tanishq Hegde K. S y Vishal Kattimani. "Decentralized E-Commerce for Digital Assets". International Journal for Research in Applied Science and Engineering Technology 12, n.º 3 (31 de marzo de 2024): 2098–102. http://dx.doi.org/10.22214/ijraset.2024.59283.

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Abstract: In the digital age, the creation and exchange of digital assets have become integral to various domains, including art, music, education, and more. However, the existing centralized marketplaces for these digital assets pose significant challenges, such as high fees, cross-border transaction delays, and limited control for creators and artists. This project introduces a gamechanging solution – a Decentralized E-Commerce platform powered by ERC1155 tokens. The project scope encompasses a comprehensive range of functionalities, including digital asset listing, buying, selling, and secure transaction processing. It aims to create a user-friendly interface that reduces the complexities and costs associated with traditional centralized marketplaces. Moreover, the platform extends its impact across various domains, from music distribution and licensing to educational material sales and NFT marketplaces. It simplifies cross-border e-commerce for digital goods, ensuring secure transactions without the need for currency conversion. The platform's adaptability opens new horizons for creators and entrepreneurs in the digital asset space.

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Ramasamy, Tharunbalaaje. "Analysis on the Customers Usage of Gift Cards and Gift Vouchers through Online Payment in Coimbatore". INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 08, n.º 06 (9 de junio de 2024): 1–5. http://dx.doi.org/10.55041/ijsrem35590.

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In the dynamic landscape of contemporary consumer culture, the concept of gift-giving has undergone a profound transformation. Gone are the days when selecting the perfect gift involved hours of browsing crowded malls and meticulous consideration of personal preferences. Enter the era of Online Gift Cards—a revolution in the art of gifting that has not only streamlined the process but has also added a new layer of versatility and personalization to the age-old tradition of exchanging presents. A Online Gift Card, in its simplest form, is a prepaid card that carries a monetary value and is typically issued by retailers or businesses. These cards have transcended traditional gifting norms, offering recipients the freedom to choose their desired items from a vast array of products or services. The evolution of Online Gift Cards has been a fascinating journey, marked by technological advancements, shifting consumer behaviors, and a redefinition of the emotional and social aspects associated with gift-giving. The origins of Online Gift Cards can be traced back to the mid-20th century when retailers began experimenting with the idea of providing customers with a convenient alternative to traditional gift certificates. However, it wasn't until the late 20th century and the early 21st century that Online Gift Cards truly gained widespread popularity, becoming a ubiquitous and preferred choice for both gift-givers and receivers. The transition from tangible, paper-based gift certificates to sleek, plastic cards with magnetic strips or electronic chips marked a pivotal moment in the evolution of gift-giving. One of the primary reasons behind the meteoric rise of Online Gift Cards is their unparalleled convenience. Unlike traditional gifts, which may require exhaustive deliberation and might still miss the mark, Online Gift Cards empower both givers and recipients with flexibility. Givers no longer need to navigate the labyrinth of individual preferences, sizes, or colors, and recipients no longer have to feign enthusiasm for ill-fitting sweaters or mismatched kitchen appliances. Instead, the Online Gift Card offers a passport to a retail wonderland or a digital marketplace where the possibilities are as diverse as the personalities of the recipients.

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Susanti, Desi. "DIGITAL MARKETING TO CUSTOMER VALUE AND CUSTOMER ENGAGEMENT IN REPEAT PURCHASE ON THE MARKETPLACE". SULTANIST: Jurnal Manajemen dan Keuangan 9, n.º 2 (23 de diciembre de 2021): 135–46. http://dx.doi.org/10.37403/sultanist.v9i2.339.

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Digital marketing is the use of electronic media by marketers to promote products or services to the market. With the popularity of broadband Internet and the rapid development of network technology in recent years, traditional marketing has also gradually shifted to digital marketing. Likewise, consumers have started to look and be interested and switch to the marketplace. This study examines the influence of digital marketing on the marketplace. In digital marketing activities, of course, it cannot be separated from the exchange of consumer values (customer value) and the formation of engagement (customer engagement). This research was conducted by distributing questionnaires to 200 people who made repeated purchases at the marketplace in Riau Province. The results of the observations will be analyzed using the Structural Equation Model (SEM) method. The results of the analysis using the Structural Equation Model (SEM) conclude that digital marketing has a direct influence on customer value and customer engagement in the marketplace. Customer value and customer engagement have a direct influence on repeat purchases in the marketplace. And digital marketing has an indirect influence on repeat purchases through customer value and customer engagement in the marketplace.

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Żądło, Adrian. "Ochrona praw sprzedających na platformach wielostronnych na podstawie przepisów Digital Markets Act – aspekty wybrane". internetowy Kwartalnik Antymonopolowy i Regulacyjny 12, n.º 3 (2023): 108–20. http://dx.doi.org/10.7172/2299-5749.ikar.3.12.8.

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Artykuł omawia dwa reżimy prawne, które w przyszłości znajdą zastosowanie do działalności platform wielostronnych typu „marketplace” – pierwszy, wynikający z unijnego prawa konkurencji, oraz drugi, wprowadzony w Digital Markets Act – skupiając się na perspektywie sprzedających. Pierwszy z nich został zrekonstruowany na podstawie raportów, literatury prawniczej oraz decyzji wydanej przez Komisję Europejską w połączonych sprawach AT.40462 – Amazon Marketplace oraz AT.40703 – Amazon Buy Box. Drugi odtworzono na podstawie analizy Digital Markets Act i innych odpowiednich przepisów. Ostatecznie po dokonaniu porównania obu reżimów prawnych sformułowano odpowiedzi na pytania, czy Digital Markets Act odpowiada na problemy unijnego prawa konkurencji, a jeśli tak, to jakimi mechanizmami, oraz czy stanowi zmianę rewolucyjną czy ewolucyjną w prawie konkurencji UE.

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Eskiev, M. A. "Fintech and crowdfunding as tools for financing the reproduction process in agricultural activities". Vestnik Universiteta, n.º 10 (2 de diciembre de 2021): 155–60. http://dx.doi.org/10.26425/1816-4277-2021-10-155-160.

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Agriculture plays an important role in the food security and sustainability of people in any country. The sustainability of agriculture can be improved by allowing the introduction of innovative services, such as financial technology (FinTech) and the digital marketplace. A digital trading platform supported by financial technology can transform business processes in agriculture into more sustainable ones in terms of financing and distribution. FinTech offers farmers easy ways to obtain funding sources through crowdfunding and digital payment systems. A digital trading platform can act as a platform for FinTech to integrate an innovative financial solution into the broader agricultural ecosystem. The article proposes a digital marketplace model using FinTech and a crowdfunding and payment system to support agricultural sustainability. The crowdfunding digital marketplace model brings together all participants (farmers, landowners, investors and consumers) in a platform that can promote transparency, empowerment, resourcefulness and public participation in agriculture.

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Webster, James G. "Three myths of digital media". Convergence: The International Journal of Research into New Media Technologies 23, n.º 4 (11 de abril de 2017): 352–61. http://dx.doi.org/10.1177/1354856517700385.

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Accounts of our digital future, both optimistic and dystopian, are often founded on three myths: users are in charge, big data is neutral and people will opt to live in enclaves. This article describes and challenges those myths. As an alternative, it posits a dynamic model of the digital media marketplace in which users, media and metrics constantly interact. It concludes by arguing that the structural features of the marketplace play an important role in shaping crossmedia encounters and inviting readers to consider the power of media to reshape preferences.

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Afaf, Naufal, Neneng Nurlaela Arief y Iwan Setiawan. "Digital Marketing Strategy Formulation For Distributor-Based Company Using Digital Customer Journey Approach (Study Case: PT Barca Trios Chemindo)". Journal of Economic, Bussines and Accounting (COSTING) 7, n.º 3 (8 de febrero de 2024): 4398–407. http://dx.doi.org/10.31539/costing.v7i3.9074.

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The research objectives is to identify critical touchpoint (s) of digital customer journey in PT BTC marketplace channel strategy, to discover the result of current PT BTC digital customer journey feedback, to give recommendation in digital marketing strategy to improve PT BTC digital customer journey, and to give supporting strategy to enhance PT. In this research, data collection methods will be using qualitative data from Primary Data and Secondary Data. This research found 5 critical touchpoints of digital customer journey in PT BTC marketplace channel strategy, like Awareness, Appeal, Ask, Act, Advocate. Current marketplace channel strategy is effective to catch new B2B customers but less effective to retain their consistency to buy via online transaction. From this finding research, the best suitable digital marketing strategy that fit to PT BTC customer journey is creating and establishing website and improving its system to become modify-website that enabled to e-commerce facilities. The supporting strategy to establishing website marketing strategy is purposing new company’s marketing division structure to delegate workload better, more effective and more efficient.

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Rott, Peter. "New Liability of Online Marketplaces Under the Digital Services Act?" European Review of Private Law 30, Issue 6 (1 de diciembre de 2022): 1039–58. http://dx.doi.org/10.54648/erpl2022046.

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Until now, online platforms are by and large exempt from liability for unlawful third party content, and they exempt any liability for such content in the standard terms of their contracts with users. The new Digital Services Act introduces new duties of online platforms, some of which relate to their dealings with information provided by third parties to consumers and with illegal content. However, it is designed as a public law instrument. The article explores whether those new duties, or rather their breach, can nevertheless trigger civil liability of online platforms towards victims of unlawful third party content, where harm could have been avoided if the online platform had complied with its duties, and it presents examples where this seems possible.

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Chun, Daniel. "When the NFT Hype Settles, What Is Left beyond Profile Pictures? A Critical Review on the Impact of Blockchain Technologies in the Art Market". Arts 12, n.º 5 (24 de agosto de 2023): 181. http://dx.doi.org/10.3390/arts12050181.

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In 2021, online marketplaces such as Nifty and Opensea gained popularity, and digital art creations, including Beeple’s pieces, made headlines worldwide. This attracted traditional fine art practitioners, artists, dealers, digital content creators, and crypto entrepreneurs who wanted to participate in this trend. Several significant investment and token-funded projects took place in Asia, fueling high hopes of revolutionizing the art market with nonfungible token (NFT) technology. However, the numbers suggest a different story, as NFT transactions have reached a historical low. Critics from both sides challenge the value of NFTs, and there is minimal empirical research on the topic of blockchain technologies in the art market. This paper explores the challenges and misunderstandings in the art market through the lens of the researcher’s insight as an art tech entrepreneur. Its aim is to provide an explorative account of the use cases of NFT and blockchain technology vis-a-vis the traditional art market. The paper discusses the current work in progress at the Art ID Standard consortium, covering decentralized identity, blockchain, and use cases, and provides insights into the implications of these challenges for artists, collectors, and the broader art ecosystem.

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Pichuhina, Yu. "BLOCKCHAIN: NEW ECONOMIC AND MANAGEMENT SOLUTIONS IN ART INDUSTRY". Series: Economic science 7, n.º 167 (30 de noviembre de 2021): 18–22. http://dx.doi.org/10.33042/2522-1809-2021-7-167-18-22.

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The article actualizes the importance of the blockchain in economic and managerial processes in the art market. The purpose of the article is to determine the effectiveness of blockchain technologies in relation to economic and managerial processes in the art industry, based on real recent examples. The key innovative qualities of the blockchain register in the art industry have been clarified. The context of the study is narrowed to digital art, in which the final art product is often completely devoid of any physical forms. Its implementation takes place exclusively in the digital space, which at the same time indicates the dematerialization of digital art outside it. Therefore, the advantages of blockchain technology in art economic are best revealed here, in the market of dematerialized goods and wallets. Recent examples of the conversion of fine art works to NFT (Banksy "Morons (White)", Mike Winkelman "Everydays: The first 5000 Days") are studied. They brought us closer to understanding the effectiveness of blockchain technology in the art industry. In the study, we turned to the origins of NFT, recalling the first blockchain game CryptoKitties (developed by AxiomZen), in the context of which all the conditions were created for the deployment of the digital art industry in its current form. The influence of blockchain on changes in the organizational work of traditional art sellers, including auction houses, galleries, dealers is considered. In 2021, Christie’s auction was the first in the history of the traditional art market to put up for sale a lot of digital artwork, thus showing that the canonical subjects of the art market are ready for new challenges. The new subject of commodity-money relations in the modern art market - art marketplaces - is outlined. In the context of the national segment of the art market a multifunctional online platform V-Art is considered. It provides opportunities for all actors in the modern art market. The further perspectives of this research are outlined, which may be related to the analysis of the buyer of digital art works, who is it and why it does it, because the work of digital art has limited functionality compared to traditional physical works of art.

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Sobczyńska, Magdalena. "Selected Legal and Interpretative Aspects of the Provisions Implementing the Directive 2019/2161 of 27 November 2019 as Regards the Better Enforcement and Modernisation of Union Consumer Protection Rules (Omnibus)". Kwartalnik Prawa Międzynarodowego II, n.º II (30 de septiembre de 2022): 97–113. http://dx.doi.org/10.5604/01.3001.0015.9975.

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The purpose of this article is to present selected legal and interpretative aspects that emerged during the legislative work on the draft act implementing the provisions of the Omnibus Directive. Selected problems will be briefly discussed and a legislative solution will be presented which, in the opinion of the drafters, best reflects the purpose of the EU regulation. In particular, this text will address issues related to interpretative aspects of implementing a provision that extends the scope of application of the provisions on consumer rights to digital services provided in exchange for personal data; grounds for distinguishing between online digital content and a digital service; differences in the right to withdraw from the contract on online delivery of digital content and digital services in return for the payment of a price and in return for the supply of personal data; as well as the framing of the definition of an online marketplace and an online marketplace provider in the context of the Directive's objective and the concept of consumer definition under national regulations.

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Mehta, Kiran R. "The Effectiveness of 2020 E-Commerce Rules in Protecting Consumer Rights". Law and Economy 3, n.º 10 (octubre de 2024): 14–20. http://dx.doi.org/10.56397/le.2024.10.03.

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This paper critically evaluates the effectiveness of India’s Consumer Protection (E-Commerce) Rules, 2020 in safeguarding consumer rights within the rapidly growing digital marketplace. The 2020 rules, introduced under the Consumer Protection Act of 2019, were designed to address challenges arising from the proliferation of e-commerce platforms, including issues related to transparency, grievance redressal, counterfeit products, and data protection. The paper examines how these rules have enhanced consumer protection by mandating clear product information, establishing robust grievance mechanisms, and promoting accountability among e-commerce platforms. However, the implementation of the rules faces several challenges, such as uneven enforcement across platforms, limited consumer awareness, and difficulties in regulating cross-border transactions. Additionally, the paper explores the gaps in data privacy protections and the ongoing issues of counterfeit goods within online marketplaces. While the rules represent a significant step forward in regulating the e-commerce sector, this analysis highlights the need for continued regulatory oversight, technological innovation, and consumer education to ensure that the rules are effectively implemented and enforced. The paper concludes that although the 2020 E-Commerce Rules have made strides in protecting consumer rights, further reforms are necessary to address emerging challenges and ensure equitable consumer protection in India’s expanding e-commerce ecosystem.

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Fratea, Caterina. "Competition Law and Digital Markets: Adaptation of Traditional Categories or New Rules? Some Reflections Arising from the Amazon Cases Regarding the Access to Non-Public Data". European Business Law Review 33, Issue 7 (1 de diciembre de 2022): 1021–40. http://dx.doi.org/10.54648/eulr2022044.

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The present paper is intended to analyse if alleged exclusionary abuses perpetrated by big digital platforms, with particular reference to the access to non-public data dealt with in the Amazon Marketplace case, can be assessed applying the legal standards that the Court of Justice developed around the refusal to deal and the margin squeeze practices. It also shows how the new Digital Markets Act, despite representing a step forward in the regulation of the activity of these economic operators, still leaves a few questions open, especially regarding its non-sectoral approach. Finally, the interplay between access to data and privacy rules is investigated. Digital single market, digital platforms, competition law, abuse of dominance, selfpreferencing, access to non-public data, essential facilities doctrine, margin squeeze, digital markets act, GDPR

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42

Rohmah, Ainun Nimatu, Kadek Dristiana Dwivayani y Kheyene Molekandella Boer. "Communication Strategy to Develop Local E-Marketplace in Samarinda City". Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia 6, n.º 1 (15 de junio de 2021): 129–39. http://dx.doi.org/10.25008/jkiski.v6i1.508.

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COVID-19 has impacted micro, small, and medium enterprises (MSMEs) business in Indonesia. One of the efforts of MSMEs to survive is by migrating to the digital market. The city government of Samarinda grabs the opportunity by releasing a mobile application called Behambinan. This study examines the Behambinan communication strategy to empower MSMEs, considering the apps as an innovation for the digital market in Samarinda. The Diffusion of Innovation Theory helps to parse the communication strategies of this innovation. The method used in this study is qualitative descriptive by conducting in-depth interviews with the Communication and Information Office of Samarinda City and its stakeholders as key actors of the diffusion process. The Behambinan application is currently at the dissemination stage to act effectively as the local digital forum for buying and selling. This study found some challenges during the diffusion process. First, MSME players (adopters) have difficulty understanding the application due to the lack of digital literacy and technical issues such as not having a smartphone and high expense for internet quotas to run the application. Second, the misalignment of interpersonal communication between key actors. Third, weaknesses in promotional strategies. This study found that interpersonal communication through localite channels has a significant role in the diffusion process. An integrated communication strategy among key actors and well-planned execution of localite and cosmopolite channels is essential to engage MSMEs and the public.

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43

Tennet, Janis. "Capitalism in Language, and the Digital Era". Journal on Asian Linguistic Anthropology 5, n.º 1 (1 de enero de 2023): 38–52. http://dx.doi.org/10.47298/jala.v5-i1-a3.

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This paper examines salient features of linguistic capitalism in the digital era, focusing on the dimensions of space, speed, and marketplace. We attempt to reconstruct the linguistic and economic connections of computation and algorithmic or cybernetic capitalism that reinforces global industrialization. We draw on work that discusses the keystone of Google’s success, which is built on three algorithms, PageRank, Adwords, and auto-completion. Auto-completion transforms linguistic materials with little economic value into a potentially profitable economic resource. We discern some semiotic aspects of data-isation and monetization of digital language. In the digital language spaces dominated by algorithmic capitalism as an aspect of informationalism, signs are detached from their narrative function and temporal dimension, while referring only to other signs. We then explore touch on the question of speed and velocity, which define a new linguistic capitalism. Here, ‘fast language’ is a key element in the marketplace of digital language, both as content and as technology. With the current dominance of companies such as Google, such a study is significant, as it sheds light on the economy of language and linguistic capitalism in the current highly pervasive online context.

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Farinha, Daniel Filipe. "A Critical Look at Blockchain-Interactive Generative Art". International Journal of Creative Interfaces and Computer Graphics 13, n.º 1 (1 de enero de 2022): 1–17. http://dx.doi.org/10.4018/ijcicg.308809.

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Artists are increasingly using blockchain as a tool for trading digital artwork as non-fungible tokens (NFTs); however, some are also beginning to experiment with the blockchain as a medium for generative art, using it as a seed for a generative process or to continuously modify an evolving piece. This paper surveys, reviews, and classifies the state-of-the-art in blockchain-interactive NFTs and presents a liberal-arts critique of the opportunities and threats posed by this technology, whilst addressing existing criticism on the broader topic of art-related NFTs. The paper examines some of the most experimental pieces minted on the Hic et Nunc (HEN) and Teia NFT marketplaces, for which a purpose-built research tool was developed. The survey reveals some reliance on centralised infrastructure, namely blockchain indexers, placing undesired trust on third parties which undermines the potential longevity of the artwork. The paper concludes with recommendations for artists and NFT platform designers for developing more resilient and economically sustainable architectures.

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Raj,, Shireen. "An Insight on Role of Criticism and Praise in building Consumer Trust in Digital/E-Market: A Balancing Act". International Scientific Journal of Engineering and Management 03, n.º 03 (23 de marzo de 2024): 1–9. http://dx.doi.org/10.55041/isjem01398.

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This abstract discusses a research paper about how online reviews, both positive and negative, affect consumer trust in the digital market. In today's digital world, online reviews have a big impact on what consumers choose to buy. Positive reviews help build trust, but negative ones can provide useful information. The study looks into how consumers handle different types of reviews and how trust, credibility, and the ability to see balanced perspectives play a role. By understanding consumer psychology and online review dynamics, the research aims to show the complex relationship between criticism and praise. The goal is to help businesses figure out effective ways to build and keep consumer trust in the digital marketplace. The main idea is summed up in the title, "An Insight on the Role of Criticism and Praise in Building Consumer Trust in Digital/E-Market: A Balancing Act." KEYWORDS Review Dynamics, Trust Factors, Balancing Act, Digital Credibility, User Influence, Consumer Insights, Online Trust

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46

Zinnani F.A, Nelly y Ahmad Suryono. "Tanggung Gugat Marketplace Sebagai Penyedia Layanan Dompet Digital (Shopee-Pay) Terhadap Konsumen". Indonesian Journal of Law and Justice 1, n.º 2 (15 de diciembre de 2023): 10. http://dx.doi.org/10.47134/ijlj.v1i2.2036.

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The current growth of information technology and electronic transaction systems can make the information technology industry a superior industry. The use of the internet as a trading medium continues to increase every year. One of the online business media in Indonesia that has started to use it is the Shopee application. Shopee is an online shopping site specifically designed to provide easy, safe and fast shopping with a strong payment system and logistics support. Shopee has several service features that make it easier for Shopee users, one of which is a digital wallet service or referred to in the application as Shopee-pay. In practice, when using this service, problems or errors sometimes arise, the cause of which arises not only from the user himself, but also from the service provider or third party. Such as frequent cases of loss of shopee-pay balances experienced by consumers, causing losses to the parties. consumer. This research aims to find out and understand the responsibility of the marketplace as a provider of digital wallet services (Shopee-pay) towards consumers. This research uses a statutory, case and concept approach with a normative juridical research type. In this case, Shopee as the marketplace is liable because there is an alleged element of intent or negligence which resulted in the loss of Shopee-Pay balance experienced by consumers and this incident fulfills the elements of an unlawful act regulated in Article 1365 of the Civil Code.

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Prigoda, L. V., M. V. Alikaeva y Z. Cekerevac. "Banking ecosystems and marketplaces: digitalization trends". New Technologies 16, n.º 6 (20 de febrero de 2021): 132–38. http://dx.doi.org/10.47370/2072-0920-2020-16-6-132-138.

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The article considers peculiarities of the activities of the main participants in the financial market, in particular banking in the context of digitalization and the introduction of artificial intelligence tools. At present, artificial intelligence (AI) technologies have a significant impact on human life, both in the process of instant transfers and in conversational interfaces. This affects the financial services sector, and its members are the most active in introducing disruptive AI innovations. Therefore, in order to increase the level of competitiveness, modern banks should act as locomotives in addressing issues of implementation, use of digital technologies and acceleration of methods of remote work. The COVID-19 pandemic has made its own adjustments to the concept of interaction of financial institutions with customers, for most of whom remote services have become an integral part of everyday life. The increasing demand for telecommuting services of financial institutions stimulates the creation of digital platforms that take into account both the processes of global digitalization and the changed demands of consumers in the context of a pandemic. This article provides an analytical overview of trends, obstacles and prospects for the integration of financial ecosystems and marketplaces in the Russian market. The necessity of using an integrated approach in developing the rules for the functioning of financial ecosystems in the formation of an adequate development strategy, which will ensure the creation of a fair competitive environment in the financial market, has been substantiated. The aim of the research is to identify the main trends and patterns in the financial services market, as well as to determine the vector for further development of financial ecosystems formed using artificial intelligence tools. To achieve this goal such general scientific methods as theoretical generalization, analysis and synthesis, comparative analysis, systems approach, etc. have been used.

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Stukalova, I. B. "Marketplaces vs Shopping Malls: Today’s Trends and Forecasts". Vestnik of the Plekhanov Russian University of Economics 20, n.º 5 (29 de septiembre de 2023): 195–207. http://dx.doi.org/10.21686/2413-2829-2023-195-207.

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Nowadays in line with traditional off-line trade e-trade develops fast enough. Today’s customers show higher interest and loyalty to marketplaces. The goal of the article is to investigate new institutions being formed on the trade landscape, to analyze standing and current trends and factors influencing the development of shopping malls and marketplaces. The author’s hypothesis implies that in present conditions of trade development marketplaces act as an alternative and key competitors to shopping malls, as earlier shopping malls themselves became an alternative to department stores. Today we can observe that a certain part of customers and purchases leave off-line and choose on-line due to economic, social and geo-political reasons. It was promoted by digital technologies, COVID-19 pandemic and its after-effects, changes in customer behavior model, impact of sanction pressure on consumer market and so on. The author supposes that in case the current trend of fast growth of e-trade continuous (including marketplaces), by 2027 no less than 45% of all purchases will be done at marketplaces, while the share of traditional trade will drop and the role of shopping mall will reduce.

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Sobande, Francesca. "Spectacularized and Branded Digital (Re)presentations of Black People and Blackness". Television & New Media 22, n.º 2 (22 de enero de 2021): 131–46. http://dx.doi.org/10.1177/1527476420983745.

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Digital racism and the online experiences of Black people have been foregrounded in vital contemporary research, particularly Black scholarship and critical race and digital studies. As digital developments occur rapidly there is a need for work which theorizes recent expressions of digital anti-Blackness, including since increased marketing industry interest in the Black Lives Matter (BLM) movement in 2020. This paper explores digital racism related to online (re)presentations of Black people and associated racist marketplace logics, digital practices, and (re)mediations of Blackness in the service of brands. Focusing on computer-generated imagery (CGI) racialized online influencers, the spectacularization of Black pain and lives, digital marketing approaches, and digital Blackface, this work contextualizes anti-Black digital racism by reflecting on its connection to centuries of white supremacy and often under-investigated racial capitalism. Overall, this work examines the shape-shifting nature of anti-Black digital racism and commercial components of it which are impacted by intersecting oppressions.

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Murray, Simone. "Think Global, Act Global: Corporate Content Streaming and Australian Media Policy". Media International Australia 116, n.º 1 (agosto de 2005): 100–116. http://dx.doi.org/10.1177/1329878x0511600111.

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Australia's media policy agenda has recently been dominated by debate over two key issues: media ownership reform, and the local content provisions of the Australia–United States Free Trade Agreement. Challenging the tendency to analyse these issues separately, the article considers them as interlinked indicators of fundamental shifts occurring in the digital media environment. Converged media corporations increasingly seek to achieve economies of scale through ‘content streaming’: multi-purposing proprietary content across numerous digitally enabled platforms. This has resulted in rivalries for control of delivery technologies (as witnessed in media ownership debates) as well as over market access for corporate content (in the case of local content debates). The article contextualises Australia's contemporary media policy flashpoints within international developments and longer-term industry strategising. It further questions the power of media policy as it is currently conceived to deal adequately with the challenges raised by a converging digital media marketplace.

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