Bibliografías temáticas / Customer satisfaction

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Literatura académica sobre el tema "Customer satisfaction"

Autor: Grafiati
Publicado: 4 de junio de 2021
Última modificación: 7 de septiembre de 2023

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Artículos de revistas sobre el tema "Customer satisfaction"

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Mohammadhossein, Nastaran, Mohammad Nazir Ahmad, Nor Hidayati Zakaria y Shidrokh Goudarzi. "A Study towards the Relation of Customer Relationship Management Customer Benefits and Customer Satisfaction". International Journal of Enterprise Information Systems 10, n.º 1 (enero de 2014): 11–31. http://dx.doi.org/10.4018/ijeis.2014010102.

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The purpose of this study is to investigate the efficacy of customer relationship management (CRM) benefits for customers in relation to customer satisfaction. A model has been developed and empirically tested through survey data collected from 150 customers of three Malaysian companies. The results indicate that the benefits of CRM for customers have had a significant positive effect on their satisfaction in marketing companies. Personalized service, responsiveness to customer's needs, customer segmentation, customization of marketing, multichannel integration, time-saving and improving customer knowledge are the benefits that we proposed would affect customer satisfaction in order to significantly improve marketing performance. Additionally, the results reveal that all the benefits found, with the exception of time-saving, enhanced customer satisfaction. This paper contributes to the existing literature by incorporating the benefits of CRM for customers and the relationships of these benefits with their satisfaction in the proposed model.
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Fan, Zhi Jun y Zhao Liang Jiang. "Integrated Quantitative Analysis of Customer Satisfaction Based on Kano's Model". Applied Mechanics and Materials 224 (noviembre de 2012): 358–61. http://dx.doi.org/10.4028/www.scientific.net/amm.224.358.

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The satisfaction of customer requirements (CRs) is the objective of product configuration. A methodology Based on the Kano's model was proposed to explore customers' stated needs and unstated desires and to resolve them into different categories which have different impacts on customer satisfactions (CSs). The customer satisfactions are classified into group satisfaction and individual satisfaction, and each of them has three types with Kano theory. Group requirements items were selected frequently by the same kind of customers. Individual requirements were specified by the customer himself. Based on a combination of group satisfactions and individual satisfactions, the integrated satisfaction was determined. A case study is provided to illustrate the effectiveness of the presented method.
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Santari, Ni Putu Nita, I. Wayan Suartina y I. Made Astrama. "Pengaruh Customer Relationship Management dan Kepuasan terhadap Loyalitas Nasabah LPD Desa Adat Anggungan di Badung". Widya Amrita 1, n.º 1 (20 de enero de 2021): 381–93. http://dx.doi.org/10.32795/widyaamrita.v1i1.1187.

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The LPD is a village economic institution that is used to collect and distribute funds in general as well as a source of development financing in almost all parts of customary village areas in Bali. Savings customers are the top priority of the LPD in the customary village of Anggungan to create Loyalty. In creating customer satisfaction and loyalty, the LPD in the customary village of Anggungan is required to implement a good and appropriate strategy, namely Customer Relationship Management (CRM) to increase customer satisfaction and loyalty. The purpose of this study to analyze the effect partially and simultaneously between Customer Relationship Management (CRM) and satisfaction on customer loyalty savings. The population in this study were 1,958 savings customers. The sample was determined based on the Slovin formula with the results obtained by 95 respondents. The results of data analysis indicate that Customer Relationship Management (CRM) and satisfaction simultaneously have a positive and significant effect on customer loyalty. Increasingly improving information technology strategies, namely Customer Relationship Management (CRM) in order to increase customer satisfaction and loyalty savings.
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Nelly, Nelly. "KOMPONEN MANAJEMEN JASA TERPADU TERHADAP KEPUASAN NASABAH TABUNGAN PADA PT. BANK DANAMON INDONESIA, TB CABANG MESJID LAMA PALEMBANG". Jurnal Ilmiah Ekonomi Global Masa Kini 7, n.º 1 (14 de julio de 2016): 13–17. http://dx.doi.org/10.36982/jiegmk.v7i1.99.

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The study aimed to determine the components of integrated management services simultaneously and partially on customer satisfaction savings in PT Bank Danamon Indonesia, Tbk Palembang branch of the Mesjid Lama and to know the components of an integrated service management is a dominant influence on customer satisfaction savings. The study was conducted on customers of Bank Danamon branches of the Mesjid Lama special BDI Palembang active customers savings of up Desember 2015 as many as 93 customers using purposive sampling method. Data analysis techniques used were Linear Multiple Regression analysis. Test result show that components of integrated management services at the same cost savings affect customer satisfaction. Components of intergrated management service consisting of processes, productivity and quaility, promotion and education, physical evidence as well as pricing and other service costs a significant partial effect on customer satisfaction while saving variable products, places and other times, people do not have a significant partial savings in customer satisfaction. Components of physical evidence is the dominant factor affecting customer satisfaction savingsKeyword : Integrated Service Management Component, Customer Satisfaction
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Slack, Neale J. y Gurmeet Singh. "The effect of service quality on customer satisfaction and loyalty and the mediating role of customer satisfaction". TQM Journal 32, n.º 3 (19 de febrero de 2020): 543–58. http://dx.doi.org/10.1108/tqm-07-2019-0187.

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PurposeThe purpose of this study is to determine the effect of service quality on customer satisfaction and loyalty and the mediating role of customer satisfaction in the supermarket sector.Design/methodology/approachIn total, 480 supermarket customers participated in an intercept survey in four urban centres of Fiji. Descriptive statistics were used to determine the level of service quality provided by supermarkets, and inferential statistics to determine the gap between customer's service quality expectations and perceptions and to test the research hypotheses.FindingsThe findings indicate service quality of supermarkets is perceived as being unsatisfactory, service quality significantly affects customer satisfaction and loyalty and customer satisfaction partially mediates the relationship between service quality and customer loyalty reducing customer's perceptions of service quality, leading to lower customer loyalty.Practical implicationsThis study provides an indication as to where supermarkets should target their marketing attention and scarce corporate resources and may help in their efforts to service, satisfy, retain and attract more long-term loyal customers in the increasingly competitive supermarket sector. This research could inform government policy makers in sequencing the supermarket sector transformation and assist local supermarkets to adapt to this changing retail landscape.Originality/valueThis study advances our understanding of the effect of service quality on customer satisfaction and loyalty and the mediating role of customer satisfaction in the supermarket sector.
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Purwa, Ida Bagus Ngurah Satwika y I. Gusti Agung Ketut Sri Ardani. "PERAN KEPERCAYAAN NASABAH DALAM MEMEDIASI PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN NASABAH". E-Jurnal Manajemen Universitas Udayana 7, n.º 1 (5 de diciembre de 2017): 192. http://dx.doi.org/10.24843/ejmunud.2018.v7.i01.p08.

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The purpose of this study is to determine the role of customer confidence in mediating the influence of service quality on customer satisfaction. This research was conducted at PT. Satwika Purwa Negara which is an independent marketing office of Prudential Indonesia. Number of customers served in PT. Satwika Purwa Negara reaches 8000 more customers. The number of samples taken is 100 people, using technique of non probability sampling with path as technique of data analysis. Based on the results of the analysis found that the quality of service significantly influence the belief customer at PT. Satwika Purwa Negara, the better the level of service quality, the higher the trust obtained by the customer. Customer confidence has a significant effect on customer satisfaction of PT. Satwika Purwa Negara, the higher the customer's trust, the more easily available customer satisfaction. Quality of service significantly influence customer satisfaction PT. Satwika Purwa Negara, the better the level of service provided then customer satisfaction can be created. Customer confidence is an intervening variable that connects service quality with customer satisfaction at PT. Satwika Purwa Negara. Keywords: service quality, customer trust, customer satisfaction.
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Septyarini, Dewi Nur, Gusti Noorlitaria Achmad y Adjie Sofyan. "THE EFFECT OF SENSORY STIMULI ON INCREASING CUSTOMER SATISFACTION AND CUSTOMER ADVOCACY BANKALTIMTARA USING THE Stimulus ORGANISM RESPONSE (SOR) MODEL". International Journal of Economics, Business and Accounting Research (IJEBAR) 6, n.º 2 (24 de junio de 2022): 752. http://dx.doi.org/10.29040/ijebar.v6i2.5032.

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Abstract: The purpose of this study is to prove that the Bankaltimtara website stimuli have an effect on the affective state of its customers, to prove that the Bankaltimtara's servicescape stimuli have an effect on the customer's affective state, to prove that the customer's affective state has an effect on increasing bankaltimtara's customer satisfaction. , to prove the affective state of customers mediating the influence of website stimuli on increasing customer satisfaction bankaltimtara, to prove the affective state of customers mediating the influence of website stimuli on increasing customer advocacy behavior bankaltimtara, to prove the affective state of customers mediating the effect of servicescape stimuli on increasing customer satisfaction bankaltimtara, to prove the situation customer affective mediates the effect of servicescape stimuli on increasing customer advocacy behavior ur bankaltimtara. This type of research uses survey research with a causative approach which aims to explain the causal relationship between two or more observed variables through hypothesis testing so that conclusions can be drawn. the population in this study were customers of conventional bankaltimtara savings. with Partial Least Square (PLS) program in data processing. the results of this study indicate that website stimuli have a positive and significant direct effect on the affective state of bankaltimtara customers, servicescape stimuli have a direct positive and significant effect on the affective state of bankaltimtara customers, affective state has a direct positive and significant effect on customer satisfaction bankaltimtara. Keywords: Effect Of Sensory Stimuli, Increasing Customer Satisfaction, Customer Advocacy, Stimulus Organism Response (SOR) Model, Bankaltimtara
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Sudiyono, Kristianus Ade, Prio Utomo y Claudia Severesia. "Effect of Customer Experience and Customer Value Towards Customer Loyalty and Satisfaction on B2B Food and Beverage Sector". Journal of Business and Management Review 3, n.º 9 (27 de septiembre de 2022): 627–40. http://dx.doi.org/10.47153/jbmr39.4552022.

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This study aims to study the effect of customer experience and value on customer loyalty and satisfaction in B2B industry which researchers limitedly discussed. The organization needs to implement customer experience management to create value for customers' purchase intention and win the market competition. One essential key to maintaining customer loyalty is good customer experience management. The elements of customer experience management consist of customer experience, customer value, and purchase intention. The research is cross-sectional quantitative research. An online survey using Google Form was carried out using the purposive sampling technique in 2021 and obtained 85 valid respondents who are corporate customers of a food and beverage manufacturing company located in Tangerang. Respondents were asked 23 closed ended on five scales Likert: strongly disagree to strongly agree. Data were analyzed using PLS-SEM (Partial Least Square – Structural Equation Model. The result shows that customer experience significantly affects customer value, loyalty, and satisfaction. Customer value significantly affects customer loyalty but is not significant to customer satisfaction. Customer experience involves the customer's response to the customer's journey. However, the nature of customer experience is quite complicated; therefore, measurement of customer satisfaction and customer loyalty is used more often. Customer value is related to the company’s product excellence, which has a long-term effect resulting in customer loyalty. Therefore, organizations need to focus on building customer experience management and long-term customer value.
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Koesharijadi, Koesharijadi. "Factors Affecting Loyalty Customer Services Banking Industry in East Java". International Journal of Business and Management 11, n.º 6 (25 de mayo de 2016): 168. http://dx.doi.org/10.5539/ijbm.v11n6p168.

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<pre>The purpose of this study was to determine the factors contained in the quality of services and how these factors influence the underlying between the formation of customer loyalty in the banking services industry.</pre><pre>This study is designed for internal and external customers banking is also seen as internal and external customer banking. Respondents of this research there are two types of internal respondents with a sample of 152 people and external respondents with a sample of 198 people, the number of total samples of 350 people in the banking industry in East Java. Data was collected through a questionnaire with statements that refer to Likert scale. Data analysis was performed using AMOS program.</pre>The results showed that the image of the organization significantly influence customer expectations and customer value, organizational image does not affect the customer's satisfaction. Internal service quality significantly influence employee satisfaction and employee satisfaction significantly influence the quality of external services. External service quality effect on customer value. Customer expectations significantly influence the external service quality and value for the customer but the customer expectations significant negative effect on customer satisfaction. Value customers significant effect on customer satisfaction and customer loyalty. Customer satisfaction significantly influence customer loyalty.
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Tefera, Orthodox y Stephen Migiro. "The Relationship amongst Customer Satisfaction, Loyalty, Demographic and Tripographic1 Attributes: A Case of Star Rated Hotel Guests in Ethiopia". Journal of Economics and Behavioral Studies 10, n.º 6A (15 de enero de 2019): 16–29. http://dx.doi.org/10.22610/jebs.v10i6a.2648.

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The hospitality industry in general and hotels in particular attend to diverse guests and their expectations. The satisfaction of all hotels guests and retaining them as a loyal customer, given their different profiles, is imperative but challenging to the sector. This study aims to address this very issue by trying to establish the relationship amongst, customer satisfaction, loyalty, demographic and tripographic attributes by focusing on the hotel guests who stayed in star rated hotels in Ethiopia. Satisfaction was measured as satisfaction with the product, satisfaction with the employees and overall satisfaction. Likewise, customer loyalty was measured with the likelihood of customers to return to the same hotel in the future. “A total of 1200 questionnaires distributed to 40 hotels out of which 415 hotel guests responded, by completing the questionnaires”. “The result of inferential statistical techniques reveals that there were significant positive relationships between the customer satisfaction variables” (products .488; p<0.001; staff .460; p<0.001), and the customer’s willingness to stay in the same hotel again.” Though all variables of “customer satisfaction affected customer loyalty, the overall satisfaction variable had the highest standardized coefficient (0.328) with a statistical significance (p < 0.01), followed by satisfaction with the product (.227, p<.01), and satisfaction with employees (.190, p<.01). There was also no statistically significant difference (p>.05) in the mean scores of the customer satisfaction and loyalty across the gender, age, marital status and employment type groups of respondents. With regards to the tripographic variables, there was a statistically significant difference (P<.05) in the mean scores of both the customer satisfaction and loyalty across the staying preference of rated hotel types of customers. Additionally, there was a statistically significant difference (p>.05) in the mean scores of customer loyalty across a source of information on the hotel group of respondents. Hotel managers in Ethiopia need to look at the importance of segmentation of guest based on their demographics and tripographic factors so that they provide personalized service to enhance their customers’ satisfaction that could lead to their loyalty.
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Tesis sobre el tema "Customer satisfaction"

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Raja, Abbas Haider, Chokaew Koobgrabe y Punyanuch Chutima. "Customer satisfaction toward TrueMove customer service". Thesis, Mälardalen University, School of Sustainable Development of Society and Technology, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-875.

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Title: Customer Satisfaction toward TrueMove Customer Service

Problem Statement: How are TrueMove customers satisfied with the customer service provided at TrueMove shops in Bangkok?

Purpose: To evaluate “whether” and “how” TrueMove customers are satisfied or dissatisfied with the customer service provided at TrueMove shops in the Bangkok region with the help of evaluation of service quality by customers of the shop.

Theory and Methods: The research bases mainly on quantitative method; that is questionnaire method. The Service Quality Gap which aims to measure the customer satisfaction by comparing their expectation and perception of service after experiencing the service serves as the theoretical framework for the research. Moreover SERVQUAL dimensions covering Reliability, Assurance, Empathy, Responsiveness and Tangibles are used in the further development of theory and modeling of the questionnaires for this research.

Conclusion: TrueMove customers are not yet fully satisfied with customer service provided at the TrueMove shops in Bangkok region. The service quality perceived cannot yet meet the expectation of customers in any SERVQUAL Dimensions.

Recommendations: The issue of reliability in service aspect needs to be dealt with an overhaul of systems and routines while other aspects of service call for equipping employees with required knowledge. A focus on specific services to the target group of customers also needs to be established.

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Funa, Laura. "Customer Satisfaction Analysis". Thesis, Linköpings universitet, Statistik, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-71707.

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The objective of this master thesis is to identify “key-drivers” embedded in customer satisfaction data. The data was collected by a large transportation sector corporation during five years and in four different countries. The questionnaire involved several different sections of questions and ranged from demographical information to satisfaction attributes with the vehicle, dealer and several problem areas. Various regression, correlation and cooperative game theory approaches were used to identify the key satisfiers and dissatisfiers. The theoretical and practical advantages of using the Shapley value, Canonical Correlation Analysis and Hierarchical Logistic Regression has been demonstrated and applied to market research.
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Heath, Eric Ernie. "The determinants of customer co-production and satisfaction in a compliance dependent service". Diss., University of Pretoria, 2012. http://hdl.handle.net/2263/24649.

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Customer compliance has become a pivotal consideration in the marketing strategies of lifestyle management programmes. Previous research has shown that the better customers comply with the directives of service providers, the higher their levels of customer satisfaction (Dellande, 1999). There are numerous lifestyle management programmes available on the market today. Many of these programmes have been linked to the usage of a nutritional product range as a pre-requisite for entering the programme. The investigation of customer compliance in lifestyle management programmes is very important because many of the major societal problems of today, such as high-fat diets, poor physical fitness, substance abuse and smoking, exist because people make poor health choices. Most of the leading causes of death could be reduced substantially if people at risk change five behaviours, namely non-compliance with beneficial health behaviours, poor diet, lack of exercise, smoking and alcohol and drug abuse. The many societal ills related to non-compliance with the aforementioned five behaviours and the dearth of knowledge about the determinants of customer compliance were the main motivations for this study. Another important goal, underlying the motivation for this study, was to understand the relationship between role clarity, role ability, motivation, customer satisfaction and goal attainment. Motivation, which for the purpose of this study has been divided into intrinsic and extrinsic motivation, proved to be the strongest predictor of customer compliance. An online self-administered questionnaire was used to gather quantitative data from 155 respondents who have successfully completed a lifestyle management programme. The results of the first regression model indicated that two of the four independent variables, namely “customers’ role ability” and “intrinsic motivation”, are statistically significant, positive predictors of the dependent variable “customer compliance”. The other two independent variables, “customer role clarity” and “extrinsic motivation”, are not statistically significant predictors of “customer compliance”. The results of the second regression model indicated that “customer compliance” and “customer goal attainment” are statistically significant positive predictors of the dependent variable “customer satisfaction” The most important construct of the study, highlighted in Chapter 6 as well as in the study by Dellande (1999), is customer motivation. If a customer is not motivated, compliance levels will not be sufficient to generate high levels of customer satisfaction. Customer motivation was divided into extrinsic motivation and intrinsic motivation with intrinsic motivation proving to have a stronger correlation with customer compliance than extrinsic motivation. The study was conducted across three different organisations. Research has also suggested that more than half of the customers who commence with a lifestyle management programme never complete the programme or revert to the original lifestyle they followed prior to commencement of the programme. This could have a negative effect on their satisfaction levels. It is, therefore, imperative to ensure that all customers who join a lifestyle management programme are motivated and are able to comply with the directives of the programme to ensure the successful completion thereof.
Dissertation (MCom)--University of Pretoria, 2012.
Marketing Management
MCom
Unrestricted
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Rudchenko, Veronika. "Customer satisfaction in Hospitality". Doctoral thesis, Universitat Rovira i Virgili, 2017. http://hdl.handle.net/10803/456299.

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La presente tesis doctoral tiene como objetivo principal analizar la satisfacción del cliente en tres hoteles de diferente categoría, desde tres a cinco estrellas, situados en la ciudad de San Petersburgo en Rusia. La estructura de la tesis doctoral se presenta en tres partes bien diferenciadas: (1) Se realiza una profunda revisión sistemática de la literatura sobre la satisfacción del cliente centrándose particularmente en las ciencias sociales y la economía, analizando también las diferencias observadas por regiones geográficas comparando los resultados de la literatura internacional con los obtenidos en revistas científicas rusas; (2) se analiza después las peculiaridades que presenta esta literatura en un contexto más adecuado al objeto de estudio de esta investigación cómo es el turismo donde se presenta un análisis bibliométrico así como un estudio de los principales determinantes y consecuencias de la satisfacción en el campo del turismo; y (3) se presentan dos aplicaciones empíricas utilizando los resultados obtenidos mediante la aplicación de un modelo híbrido multicriterio basado en la lógica borrosa y en la técnica de comportamiento global obtenida por la comparación existente con las soluciones ideales observadas en el conjunto de la muestra analizada. De esta forma, la parte empírica presenta dos trabajos que analizan el papel que juega el género y la edad en la satisfacción experimentada en los hoteles analizando de forma global el conjunto de los hoteles incluidos en la muestra, así como los resultados obtenidos para los hoteles de tres y cuatro estrellas. Los resultados obtenidos permiten concluir que la edad y el género influyen de manera decisiva en la satisfacción del cliente discutiéndose importantes implicaciones de gestión que tienen que considerarse por los agentes económicos implicados.
La present tesi doctoral té com a objectiu principal analitzar la satisfacció del client en tres hotels de diferent categoria, des de tres a cinc estrelles, situats a la ciutat de Sant Petersburg a Rússia. L'estructura de la tesi doctoral es presenta en tres parts ben diferenciades: (1) Es realitza una profunda revisió sistemàtica de la literatura sobre la satisfacció del client centrant-se particularment en les ciències socials i l'economia, analitzant també les diferències observades per regions geogràfiques comparant els resultats de la literatura internacional amb els obtinguts en revistes russes; (2) s'analitza després les peculiaritats que presenta aquesta literatura en un context més adequat a l'objecte d'estudi d'aquesta investigació com és el turisme on es presenta una anàlisi bibliomètrica així com un estudi dels principals determinants i conseqüències de la satisfacció en el camp del turisme; i (3) es presenten dues aplicacions empíriques utilitzant els resultats obtinguts mitjançant l'aplicació d'un model híbrid multicriteri basat en la lògica borrosa i en la tècnica de comportament global obtinguda per la comparació existent amb les solucions ideals observades en el conjunt de la mostra analitzada . Així, la part empírica presenta dos treballs que analitzen el paper que juga el gènere i l'edat en la satisfacció experimentada en els hotels analitzant de manera global el conjunt dels hotels inclosos en la mostra, així com els resultats obtinguts per als hotels de tres i quatre estrelles. Els resultats obtinguts permeten concloure que l'edat i el gènere influeixen de manera decisiva en la satisfacció del client discutint importants implicacions de gestió que han de considerar-se pels agents econòmics implicats.
The main objective of this dissertation is to analyze customer satisfaction in three different hotels, from three to five stars, located in the city of Saint Petersburg in Russia. The structure of the doctoral thesis is presented in three distinct parts: (1) A thorough systematic review of the literature on client satisfaction is carried out, focusing particularly on the social sciences and economics, also analyzing the differences observed by geographic regions by comparing the results of the international literature with those obtained in Russian scientific journals; (2) we analyze the peculiarities presented by this literature in a context more appropriate to the object of study of this research as is the tourism where a bibliometric analysis is presented as well as a study of the main determinants and consequences of satisfaction in the field of tourism; and (3) two empirical applications are presented using the results obtained through the application of a multicriteria hybrid model based on the fuzzy logic and on the global behavior technique obtained by the existing comparison with the ideal solutions observed in the analyzed sample. Two empirical exercises are presented that analyze the role of gender and age in the satisfaction experienced in hotels by analyzing overall the hotels included in the sample, as well as the results obtained for hotels of three and four stars. The results obtained allow us to conclude that age and gender decisively influence client satisfaction by discussing important management implications that have to be considered by the economic agents involved.
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Vuniq, Valentina, Maida Kadic y Medeleine Bengtsson. "Customer Satisfaction Online Banking". Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, EMM (Entreprenörskap, Marknadsföring, Management), 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-15499.

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Simpson, Eric Phillip. "Examining Employee Satisfaction, Customer Service and Customer Satisfaction in a Retail Banking Organization". Thesis, University of North Texas, 2006. https://digital.library.unt.edu/ark:/67531/metadc5211/.

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In the increasingly competitive world of retail banking, organizations are focusing their attention on customer service as a means of increasing customer loyalty and retention. With this goal of increasing customer retention, the link between the attitudes of the service provider (employee satisfaction), the customer interaction behaviors that those attitudes lead to (customer service quality), and the attitudes that those behaviors generate in the customer (customer satisfaction) has become an increasingly important area of investigation. The goal of this research is to analyze the relationships that exist between these three variables: employee satisfaction, customer service quality, and customer satisfaction in a mid-sized retail bank. Data from three separate surveys collected during the same time period in 137 branches of a regional bank are analyzed using multiple regression analysis to determine whether relationships and interactions exist at a banking center level. While results of the analyses did not show a significant relationship between the variables, issues relevant to this determination are discussed and conclusions drawn regarding the nature of these constructs.
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Davis, G. Scott. "Customer satisfaction for professional Services Group, Inc. development of an online customer satisfaction survey /". Online version, 2003. http://www.uwstout.edu/lib/thesis/2003/2003davisg.pdf.

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Nicolaou, Daina. "An holistic customer satisfaction model". Thesis, University of Warwick, 2007. http://wrap.warwick.ac.uk/1155/.

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The thesis proposes an holistic customer satisfaction model that can be used as a metric for marketing performance evaluation. The hypotheses aim to develop an integrated customer satisfaction model that synthesizes customer satisfaction antecedents and consequences. The rationale behind this thesis and its relevant hypotheses is multi-faceted. Chiefly, customer satisfaction is considered as marketing's sine qua non; often cited, in the first pages of most of the best-selling marketing books, as the ultimate purpose of the marketing function and even as the short definition of marketing. As such, if there is one metric by which marketing performance should be evaluated with, it should be against its scope and how well it fulfils its goal. Customer satisfaction measurement is not an exact science by default mainly because it deals with human beings and their behaviour that is not only difficult to surface but also difficult to measure. This challenge translates into a plethora of customer satisfaction definitions, antecedents and consequences leading to reluctance to employ customer satisfaction formally for such a serious matter such as marketing performance evaluation and control. Thus, the thesis is a synthesis of prominent customer satisfaction models in an effort to integrate them into one, since the evaluation activity does take an holistic perspective whereas partial models pose the risk of losing synergies that may form in the whole. A multi-method approach is employed to arrive at the integrated customer satisfaction model to be used as a marketing performance metric, commencing with a rigorous review of available models in the literature, continuing with in depth interviews with company managers to understand the industry utilised for the research and content analysis of customer-completed questionnaires and also documents of voluntary expressed free-flow voice of customer (availa1?le online where customers rate companies). The latter consists of elaborate questionnaires completed by customers regarding the different elements of the model. Structural Equation Modelling is deployed to build and test the holistic model as it is the only technique that can simultaneously deal with antecedents and consequences. The first (literature review) and second (in-depth interviews with managers and content analysis of customers' reviews and opinions regarding their purchase experience) phases of the research revealed a massive 25-construct model for customer satisfaction with thirteen antecedents (expectations, performance, disconfirmation, service quality, value, dissonance, emotions/affect, equity, regret/rejoice, assimilation/contrast, attribution, recovery and justice) and eleven consequences (stated loyalty, switching, price tolerance, repurchase, share of wallet, trust, complimenting, complaining to the firm, complaining to a third party, positive and negative word of mouth). In order to test the model, in phase three, a survey questionnaire was designed and calibrated to collect data for analysis using LISREL. Thorough and strict CFA and SEM revealed that thirteen (eight antecedents: performance, disconfirmation, service quality, value, dissonance, emotions/affect, equity, regret/rejoice, and four consequences: trust, repurchase and positive and negative word of mouth) constructs constituted the holistic customer satisfaction model empirically verified in the present thesis.
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Priporas, Constantinos Vasilios A. "Store image and customer satisfaction". Thesis, University of Newcastle Upon Tyne, 2002. http://hdl.handle.net/10443/172.

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Store image as a concept has been considered as one of the most important variables and determinants in the development of retail strategy and economic success in retailing, while customer satisfaction has been recognised as a major success factor in keeping and augmenting the clientele base. Thus, in mature and highly competitive industries such as retailing, it becomes increasingly important to understand the dynamic structure of store image by studying forces or influences contributing to store image formation so that a more effective image creation and strategy can be articulated. This research was designed to investigate the store image in food retailing based on impression and satisfaction components. The sector under empirical investigation is the food retail sector in Greece where important structural changes occurred in the 1990's due to the entrance of foreign retailers in the Greek retail market. The study focused on Thessaloniki area where the local retail groups have a dominant position in the market and that makes competition stiffer and distinguishable from other major cities in Greece. The purpose of this dissertation research was to explore and conceptualize the relationship between store image and consumer satisfaction. The first objective was to identify consumer market segments by using four stage profile cluster analysis, and the second objective is to propose and test a theoretical model of store image formation by employing structural equation modeling. Research methodology integrated qualitative and quantitative research leading to a survey based methodology. The research established dimensions of store image identifying consumer segments link to store image, satisfaction and loyalty. The findings indicated that were significant differences in consumers' behaviour based on the impression and satisfaction components of store image. The results of testing the model as well as the interpretation of the model in this study support the assertion that store image is created by impression, while satisfaction directly affected by the store image and the likelihood of recommendation of a particular store is determined by satisfaction. The results also provide evidence for the store attributes that significantly influence store image and satisfaction in food retailing. In summary, this study contributes to the theoretical advancement of store image formation in the field of food retailing. It also contributes to consumer behaviour and marketing by providing a structural model by which a simultaneous empirical treatment of the elements influencing image was investigated. The results of this study provide important implications for retail marketing managers and can aid in designing and retail strategies to improve store image and develop customer satisfaction.
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PARODI, VALERIO. "Customer Satisfaction: Data Driven Analysis". Doctoral thesis, Università degli studi di Genova, 2022. http://hdl.handle.net/11567/1082323.

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The Project is based on a data analysis of a particular Company in order to increase the brand perception over clients. To delimit the domain, we start with some highlights on customer experience and customer satisfaction. The object of the study is the customer satisfaction measured by Net Promoter Score. The goal of the project is to understand hich segments of the company have an impact on the brand perception, in particular on the NPS. The available data are comment forms filled by clients: some questions are multiple choice questions, while others are free text uestions. Starting from this awareness, our work devotes an entire chapter to theory and techniques useful for our purposes. In particular, we want to give a solid background on free text analysis. We start from intuitive processes to reach sophisticated algorithms to achieve the goal. The initial point is a classification from plain text: text preprocessing, feature extraction from text and linear model for sentiment analysis. Before starting with a language modelling, we introduce a simple deep learning for text classification. Then we describe N-gram language model and neural language model. After the sentiment analysis, the main goal of free text analysis is the topic extraction. In order to achieve this goal we need to model the meaning of the words. This means studying word and sentence embeddings.Distributional semantic, explicit and implicit matrix factorization, Word2vec, word analogies are just some of the technique detailed. Topic modelling means navigate through text collection and find the meaning of a particular sentence or paragraph or an entire document. The world of topic modelling is an ensable of different approaches and algorithms. We chose to analyse PLSA and, in particular, LDA (Latend Dirichlet Allocation). Another important part related to the knowledge necessary to tackle the problem is related to predictive models and feature engineering. An entire chapter is devoted to the feature importance and regression trees. The last part of the document shows the project in detail, starting from real data. We divide the project in two parts. The first analysis is based on multiple choice questions. The objective we have is to understand which question has more impact on the question related to NPS. After that, we want to estimate the variation on the NPS supposing to be able to change the result of a particular question (a particular outlet) through a business action. For this purpose we create a NPS-simulator: starting from a shift of some customer opinions, on a particular outlet, due to a business action, we want to estimate the NPS variation. The second analysis is based on free text questions. Using methods, already seen, we want to extract sentiment from customers opinion and topics not considered in the multiple choice questions. What we want to achieve is a consolidation of knowledge, through data-driven techniques, of what the company is already studying (multiple choice questions), but above all we want to understand what are the strengths to focus on or the weaknesses to work on that until now are not known (free text questions).
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Libros sobre el tema "Customer satisfaction"

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Grigoroudis, Evangelos y Yannis Siskos. Customer Satisfaction Evaluation. Boston, MA: Springer US, 2010. http://dx.doi.org/10.1007/978-1-4419-1640-2.

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Measuring customer satisfaction. London: Kogan Page, 1994.

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L, Bailey Earl y Conference Board, eds. Creating customer satisfaction. Washington, D.C: The Conference Board, 1990.

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Richard, Brookes y European Society for Opinion and Marketing Research., eds. Customer satisfaction research. Amsterdam: ESOMAR, 1995.

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Research, Inc VLSI. Customer satisfaction report. San Jose, CA: VLSI Research, 2001.

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Measuring customer satisfaction. Menlo Park, Calif: Crisp Publications, 1993.

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Barsky, Jonathan D. World-class customer satisfaction. Burr Ridge, Ill: Irwin Professional Pub., 1995.

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United States. General Accounting Office. National Security and International Affairs Division. NASA's customer satisfaction measurements. Washington, D.C: The Office, 1997.

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United States. Patent and Trademark Office., ed. Customer Satisfaction Report, 2000. [S.l: s.n., 2001.

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United States. Patent and Trademark Office., ed. 2001 Customer Satisfaction Report. [S.l: s.n., 2002.

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Capítulos de libros sobre el tema "Customer satisfaction"

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Bosnjak, Michael. "Customer Satisfaction". En Encyclopedia of Quality of Life and Well-Being Research, 1409–12. Dordrecht: Springer Netherlands, 2014. http://dx.doi.org/10.1007/978-94-007-0753-5_653.

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Florès, Laurent. "Customer Satisfaction". En Market Research Handbook, 347–63. Hoboken, NJ, USA: John Wiley & Sons, Inc., 2015. http://dx.doi.org/10.1002/9781119208044.ch18.

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Bolton, Ruth N. "Customer Satisfaction". En The Routledge Companion to Strategic Marketing, 91–106. New York, NY: Routledge, 2021. | Series: Routledge companions in business, management & accounting: Routledge, 2020. http://dx.doi.org/10.4324/9781351038669-8.

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Grigoroudis, Evangelos y Yannis Siskos. "Introduction". En Customer Satisfaction Evaluation, 1–20. Boston, MA: Springer US, 2009. http://dx.doi.org/10.1007/978-1-4419-1640-2_1.

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Grigoroudis, Evangelos y Yannis Siskos. "Basic Methodological Approaches". En Customer Satisfaction Evaluation, 21–51. Boston, MA: Springer US, 2009. http://dx.doi.org/10.1007/978-1-4419-1640-2_2.

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Grigoroudis, Evangelos y Yannis Siskos. "Other Methodological Approaches". En Customer Satisfaction Evaluation, 53–90. Boston, MA: Springer US, 2009. http://dx.doi.org/10.1007/978-1-4419-1640-2_3.

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Grigoroudis, Evangelos y Yannis Siskos. "MUSA: Multicriteria Satisfaction Analysis". En Customer Satisfaction Evaluation, 91–121. Boston, MA: Springer US, 2009. http://dx.doi.org/10.1007/978-1-4419-1640-2_4.

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Grigoroudis, Evangelos y Yannis Siskos. "Extensions of the MUSA Method". En Customer Satisfaction Evaluation, 123–48. Boston, MA: Springer US, 2009. http://dx.doi.org/10.1007/978-1-4419-1640-2_5.

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Grigoroudis, Evangelos y Yannis Siskos. "Advanced Topics on the MUSA Method". En Customer Satisfaction Evaluation, 149–69. Boston, MA: Springer US, 2009. http://dx.doi.org/10.1007/978-1-4419-1640-2_6.

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Grigoroudis, Evangelos y Yannis Siskos. "Customer Satisfaction Surveys and Barometers". En Customer Satisfaction Evaluation, 171–216. Boston, MA: Springer US, 2009. http://dx.doi.org/10.1007/978-1-4419-1640-2_7.

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Actas de conferencias sobre el tema "Customer satisfaction"

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Fukuda, Shuichi. "Customer Productivity: A Measure for Product and Process Development With Customers". En ASME 2012 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. American Society of Mechanical Engineers, 2012. http://dx.doi.org/10.1115/detc2012-70628.

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Although workforce productivity is widely used today, production is quickly moving toward product and process development with customers. Creative customers would like to get more and more involved in product development and furthermore, they would like to get satisfaction not only from the final product but from the processes as well. So we have to introduce a new measure for productivity, which focuses more on how much satisfaction a customer obtains from production. So the new definition of productivity in this sense will be: Customer productivity = Amount of satisfaction / Customer’s psychological time and money (physical and virtual involvement in production) This is different from the current customer satisfaction. Current one is focused on how much satisfaction a customer will have for a final product. This is a definition from the standpoint of the producer. The new definition is from the standpoint of the customer. This paper points out that if we introduce Mahalanobis Taguchi System, such a measure can be established and we can introduce a new metric for measuring customer’s satisfaction for the new type of prosumer system or co-production.
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Anderst-Kotsis, Gabriele y Jürgen Ratzenböck. "Evaluating Customer Satisfaction". En iiWAS2018: 20th International Conference on Information Integration and Web-based Applications & Services. New York, NY, USA: ACM, 2018. http://dx.doi.org/10.1145/3282373.3282384.

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Zannrni, Eyad, Qusay Al-salami y Fatma El-Zelawi. "Customer Satisfaction on Online Shopping Service Quality During Covid-19 Spreading". En ‎4th International Conference on ‎Administrative ‎& Financial Sciences. Cihan University-Erbil, 2023. http://dx.doi.org/10.24086/icafs2023/paper.893.

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Measuring customer satisfaction with online shopping (CSOS) service is indispensable nowadays, especially during COVID-19 spreading. Therefore, measuring customer satisfaction (CS) has become necessary to develop the quality and continuity of services. This research has three objectives: specifying factors that play a role in customer satisfaction on multi-communications companies' online-service quality (OSQ) in Erbil, measuring the effect of these factors, and examining the difference in satisfaction among customer groups taking into consideration the demographic information. The sampling is selected randomly from (144) customers having been shopping during the Covid-19 spreading to be the target people of this study. Testing of the hypotheses shows that a positive and significant relationship has existed between customer satisfaction and online service quality (OSQ) on E-commerce platforms: Web Design and Reliability are the most influential factors in customer satisfaction, while safety and customer service have little impact. Besides other factors, demographic variables, such as age and monthly income, affect customer satisfaction at online shopping websites.
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Wang, Yi y Ping Zhao. "Return on satisfaction: Is customer satisfaction really profitable?" En 2009 6th International Conference on Service Systems and Service Management. IEEE, 2009. http://dx.doi.org/10.1109/icsssm.2009.5174913.

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Cheng, You-ming, Hui-yan He y Yun-miao Gui. "The Customer Satisfaction Matrix: A Method to Analyze, Evaluate and Improve Customer Satisfaction". En 2009 International Conference on Management and Service Science (MASS). IEEE, 2009. http://dx.doi.org/10.1109/icmss.2009.5305106.

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Gras, Felix, Pascal Ravesteijn, Marlies van Steenbergen y Roland Bijvank. "Business Customer eXperience Alignment Framework: Improving Customer Satisfaction". En 31st Bled eConference: Digital Transformation – From Connecting Things to Transforming Our Lives, June 17 – 20, 2018, Bled, Slovenia. Univerzitetna založba Univerze v Mariboru / University of Maribor Press, 2018. http://dx.doi.org/10.18690/978-961-286-170-4.25.

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Han Jieping, Li Jiying y Fan Wenyan. "Customer lifetime value model based on customer satisfaction". En 2010 2nd International Conference on Information Science and Engineering (ICISE). IEEE, 2010. http://dx.doi.org/10.1109/icise.2010.5690873.

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Brakus, Aleksandra, Goran Đoković y Jelena Zdravković. "MARKETING CONCEPT AND CUSTOMER SATISFACTION". En 4th International Scientific – Business Conference LIMEN 2018 – Leadership & Management: Integrated Politics of Research and Innovations. Association of Economists and Managers of the Balkans, Belgrade, Serbia et all, 2018. http://dx.doi.org/10.31410/limen.2018.652.

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Hutagaol, David Clinton y Rezi Erdiansyah. "The Effect of Service Quality, Price, Customer Satisfaction on Customer Loyalty of AirAsia Customers". En Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2019). Paris, France: Atlantis Press, 2020. http://dx.doi.org/10.2991/assehr.k.200515.063.

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Sulaiman y Said Musnadi. "Customer Relationship Management, Customer Satisfaction and Its Impact on Customer Loyalty". En International Conference on Multidisciplinary Research. SCITEPRESS - Science and Technology Publications, 2018. http://dx.doi.org/10.5220/0008892606920698.

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Informes sobre el tema "Customer satisfaction"

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Rajamani, Deepa y Saumya RamaRao. Enhancing customer satisfaction for health services. Population Council, 2019. http://dx.doi.org/10.31899/rh9.1100.

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Davis, Jamie. Measuring Air Force Contracting Customer Satisfaction. Fort Belvoir, VA: Defense Technical Information Center, diciembre de 2015. http://dx.doi.org/10.21236/ada632273.

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Davis, Kathryn M. Running Head: Improving Pharmacy Customer Satisfaction. Fort Belvoir, VA: Defense Technical Information Center, junio de 2006. http://dx.doi.org/10.21236/ada473548.

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none,. Impacts of Energy Efficiency Programs on Customer Satisfaction. Office of Scientific and Technical Information (OSTI), noviembre de 2011. http://dx.doi.org/10.2172/1219688.

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Cleland, Francis. 1999 Transit Customer Satisfaction Index for Florida Transit Properties. Tampa, FL: University of South Florida, octubre de 2000. http://dx.doi.org/10.5038/cutr-nctr-rr-2000-06.

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Anderson, Dale N. y Mardell L. Sours. Customer Satisfaction Assessment at the Pacific Northwest National Laboratory. Office of Scientific and Technical Information (OSTI), marzo de 2000. http://dx.doi.org/10.2172/965180.

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Fafara, Richard. Operation Joint Endeavor/Guard. 1997 MWR Customer Satisfaction Survey. Fort Belvoir, VA: Defense Technical Information Center, abril de 1998. http://dx.doi.org/10.21236/ada348340.

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DN Anderson y ML Sours. Customer satisfaction assessment at the Pacific Northwest National Laboratory. Office of Scientific and Technical Information (OSTI), marzo de 2000. http://dx.doi.org/10.2172/752572.

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Anderson, A. V. y D. P. Henderson. Energy Efficiency and Renewable Energy Network (EREN): Customer satisfaction survey. Office of Scientific and Technical Information (OSTI), abril de 1996. http://dx.doi.org/10.2172/224279.

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Michelson, Brenda. American Customer Satisfaction Suffers Its Biggest Drop in Seven Years. Boston, MA: Patricia Seybold Group, marzo de 2005. http://dx.doi.org/10.1571/psgp3-3-05cc.

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