Literatura académica sobre el tema "Customer relationship management"
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Artículos de revistas sobre el tema "Customer relationship management"
DR.K.VANITHA, DR K. VANITHA. "Customer Relationship Management on Customer Satisfaction". International Journal of Scientific Research 3, n.º 4 (1 de junio de 2012): 1–3. http://dx.doi.org/10.15373/22778179/apr2014/240.
Texto completoet al., Eltahir. "Comparative study of customer relationship management (CRM) and electronic customer relationship management (E-CRM)". International Journal of ADVANCED AND APPLIED SCIENCES 8, n.º 7 (julio de 2021): 1–6. http://dx.doi.org/10.21833/ijaas.2021.07.001.
Texto completoErlygina, E. y V. Filimonova. "Customer Relationship Management". Bulletin of Science and Practice 6, n.º 2 (15 de febrero de 2020): 212–18. http://dx.doi.org/10.33619/2414-2948/51/21.
Texto completoMohammadhossein, Nastaran, Mohammad Nazir Ahmad, Nor Hidayati Zakaria y Shidrokh Goudarzi. "A Study towards the Relation of Customer Relationship Management Customer Benefits and Customer Satisfaction". International Journal of Enterprise Information Systems 10, n.º 1 (enero de 2014): 11–31. http://dx.doi.org/10.4018/ijeis.2014010102.
Texto completoKumar, M. P. Shiva. "Customer Relationship Management (CRM) - Retaining Customers". SEDME (Small Enterprises Development, Management & Extension Journal): A worldwide window on MSME Studies 33, n.º 3 (septiembre de 2006): 63–72. http://dx.doi.org/10.1177/0970846420060306.
Texto completoBhat, Suhail Ahmad y Mushtaq Ahmad Darzi. "Customer relationship management". International Journal of Bank Marketing 34, n.º 3 (16 de mayo de 2016): 388–410. http://dx.doi.org/10.1108/ijbm-11-2014-0160.
Texto completoRyals, Lynette. "Making Customer Relationship Management Work: The Measurement and Profitable Management of Customer Relationships". Journal of Marketing 69, n.º 4 (octubre de 2005): 252–61. http://dx.doi.org/10.1509/jmkg.2005.69.4.252.
Texto completoPashaie, Sajjad, Fatemeh Abdavi, Geoff Dickson y Romina Habibpour. "SPORT CUSTOMER RELATIONSHIP MANAGEMENT, COMPETITIVE ADVANTAGE, SATISFACTION, LOYALTY, AND COMPLAINT MANAGEMENT". Kinesiologia Slovenica 28, n.º 1 (26 de mayo de 2022): 122–40. http://dx.doi.org/10.52165/kinsi.28.1.122-140.
Texto completoSrisamran, Phocharapol y Vichita Vathanophas Ractham. "Customer-Centric Knowledge Creation For Customer Relationship Management". Journal of Applied Business Research (JABR) 30, n.º 2 (27 de febrero de 2014): 397. http://dx.doi.org/10.19030/jabr.v30i2.8410.
Texto completoG.V. Kori, G. V. Kori y Basavaraj Huggi. "Customer Relationship Management” - In Banking Industry". Indian Journal of Applied Research 1, n.º 7 (1 de octubre de 2011): 34–36. http://dx.doi.org/10.15373/2249555x/apr2012/11.
Texto completoTesis sobre el tema "Customer relationship management"
Arndt, Oliver H. "Fähigkeiten im Customer Relationship Management /". Bamberg : Difo-Druck, 2009. http://aleph.unisg.ch/hsgscan/hm00264325.pdf.
Texto completoVoss, Julian. "Customer-Relationship-Management im Agribusiness". Göttingen Sierke, 2008. http://d-nb.info/989845397/04.
Texto completoSuárez, Néstor Mauricio. "Estrategia CRM (Customer Relationship Management)". Master's thesis, Universidad Nacional de Cuyo. Facultad de Ciencias Económicas, 2011. http://bdigital.uncu.edu.ar/4481.
Texto completoFil: Suárez, Néstor Mauricio. Universidad Nacional de Cuyo. Facultad de Ciencias Económicas.
Дядечко, Алла Миколаївна, Алла Николаевна Дядечко, Alla Mykolaivna Diadechko y G. Shaban. "Customer relationship management (crm) strategy". Thesis, Вид-во СумДУ, 2009. http://essuir.sumdu.edu.ua/handle/123456789/16796.
Texto completoSimmons, Robert Lee. "The Relationship Between Customer Relationship Management Usage, Customer Satisfaction, and Revenue". ScholarWorks, 2015. https://scholarworks.waldenu.edu/dissertations/1451.
Texto completoLönnevik, Helena y Fiorella Piedra. "Luxury Customer Relationship Management : Customer loyalty through a luxury perspective". Thesis, Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-72857.
Texto completoBackground and problem discussion: Luxury brands have begun to explore the benefits of an approach to create lifelong customer value. They have also shown interest in implementing CRM policies but are unsure how suitable it is for their market. The article “Is CRM for luxury brands?” Cailleux, Mignot & Kapferer (2009) has been used as an inspiration in this study as the article has found that the existing traditional CRM does not understand "luxury management" and the precise implications, i.e., how luxury brands want to expand while maintaining their prestige. Since the concept of CRM is considered to be insufficient and inadequate for the purposes of luxury brands, we believe that CRM is not an optimal business strategy for the type of business. Purpose: The purpose with this study is to enhance and supplement the strategy CRM to meet the luxury industry needs. The ambition is to develop existing theory and create a model that is suitable for luxury brands. Further, the purpose is to clarify the differences between CRM and LCRM. Method: The paper is theoretically based with a qualitative approach with respondents in leader positions and extensive experience within the luxury industry. Conclusion: CRM is an insufficient strategy to apply for businesses within the luxury industry because it does not understand the platform of a luxury brand. The developed theory LCRM has been tested through an empiric study and has been verified as a suitable strategy to apply for luxury brands. Through an implementation of LCRM luxury brands can achieve a higher customer loyalty in the long run.
Felix, Amoah. "Customer relationship management practiced by KOSAB". Thesis, Nelson Mandela Metropolitan University, 2011. http://hdl.handle.net/10948/d1008046.
Texto completoArndt, Dirk. "Customer-information-Management ein Referenzmodell für die Informationsversorgung im Customer-Relationship-Management". Göttingen Cuvillier, 2008. http://d-nb.info/98980853X/04.
Texto completoGreve, Goetz. "Erfolgsfaktoren von Customer-Relationship-Management-Implementierungen /". Wiesbaden : Deutscher Universitäts-Verlag, 2006. http://dx.doi.org/10.1007/3-8350-5705-7.
Texto completoHedin, Magnus y Niklas Sjöblom. "Customer Relationship Management och dess implementeringsproblem". Thesis, Uppsala University, Department of Business Studies, 2005. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-7574.
Texto completoLibros sobre el tema "Customer relationship management"
Roberts-Phelps, Graham. Customer Relationship Management. London: Thorogood, 2004.
Buscar texto completoAnderson, Kristin. Customer relationship management. New York: McGraw-Hill, 2002.
Buscar texto completoDas, Subhasish. Customer relationship management. New Delhi: Excel Books, 2007.
Buscar texto completoCustomer relationship management. 3a ed. Amsterdam: Pearson Education, 2009.
Buscar texto completoJoanna, Reeves, ed. Customer relationship management. London: Caspian Publishing, 1999.
Buscar texto completoKumar, V. y Werner Reinartz. Customer Relationship Management. Berlin, Heidelberg: Springer Berlin Heidelberg, 2018. http://dx.doi.org/10.1007/978-3-662-55381-7.
Texto completoSperl, Friederike. Customer Relationship Management. Wiesbaden: Springer Fachmedien Wiesbaden, 2016. http://dx.doi.org/10.1007/978-3-658-11547-0.
Texto completoMuther, Andreas. Customer Relationship Management. Berlin, Heidelberg: Springer Berlin Heidelberg, 2002. http://dx.doi.org/10.1007/978-3-642-56222-8.
Texto completoSchwetz, Wolfgang. Customer Relationship Management. Wiesbaden: Gabler Verlag, 2001. http://dx.doi.org/10.1007/978-3-322-89528-8.
Texto completoSchwetz, Wolfgang. Customer Relationship Management. Wiesbaden: Gabler Verlag, 2000. http://dx.doi.org/10.1007/978-3-322-92002-7.
Texto completoCapítulos de libros sobre el tema "Customer relationship management"
Wilde, Silvio. "Customer Relationship – Customer Knowledge". En Customer Knowledge Management, 45–56. Berlin, Heidelberg: Springer Berlin Heidelberg, 2010. http://dx.doi.org/10.1007/978-3-642-16475-0_5.
Texto completoWessling, Harry. "Customer Relationship Management". En Network Relationship Management, 143–87. Wiesbaden: Gabler Verlag, 2002. http://dx.doi.org/10.1007/978-3-322-82384-7_4.
Texto completoButtle, Francis y Stan Maklan. "Customer portfolio management". En Customer Relationship Management, 131–66. Fourth Edition. | New York : Routledge, 2019. | Revised edition of the authors’ Customer relationship management, 2015.: Routledge, 2019. http://dx.doi.org/10.4324/9781351016551-7.
Texto completoJolibert, Alain, Hans Mühlbacher, Laurent Florès y Pierre-Louis Dubois. "Customer Relationship Management". En Marketing Management, 229–42. London: Macmillan Education UK, 2012. http://dx.doi.org/10.1007/978-0-230-36367-0_10.
Texto completoUmbach, Günter. "Customer-Relationship- Management". En Erfolgreich im Pharma-Marketing, 293–99. Wiesbaden: Springer Fachmedien Wiesbaden, 2017. http://dx.doi.org/10.1007/978-3-658-18482-7_9.
Texto completoWalsh, Gianfranco, Alexander Klee y Thomas Kilian. "Customer Relationship Management". En Springer-Lehrbuch, 215–38. Berlin, Heidelberg: Springer Berlin Heidelberg, 2009. http://dx.doi.org/10.1007/978-3-540-89136-9_5.
Texto completoPlattner, Hasso. "Customer Relationship Management". En Electronic Business Engineering, 1–12. Heidelberg: Physica-Verlag HD, 1999. http://dx.doi.org/10.1007/978-3-642-58663-7_1.
Texto completoSchawalder, Michael, Volker Lenz y Herbert Röllin. "Customer-Relationship-Management". En Industrielle Services strategisch optimieren, 7–12. Berlin, Heidelberg: Springer Berlin Heidelberg, 2013. http://dx.doi.org/10.1007/978-3-642-36453-2_2.
Texto completoGersch, Martin. "Customer Relationship Management". En Geschäftsbeziehungsmanagement, 309–57. Wiesbaden: Gabler Verlag, 2011. http://dx.doi.org/10.1007/978-3-8349-6928-6_8.
Texto completoMöhring, Michael, Barbara Keller y Rainer Schmidt. "Customer-Relationship-Management". En CRM in der Public Cloud, 3–10. Wiesbaden: Springer Fachmedien Wiesbaden, 2017. http://dx.doi.org/10.1007/978-3-658-19724-7_2.
Texto completoActas de conferencias sobre el tema "Customer relationship management"
Nurainun. "Customer Loyalty and Customer Relationship Management". En Malaysia Indonesia International Conference on Economics Management and Accounting. SCITEPRESS - Science and Technology Publications, 2019. http://dx.doi.org/10.5220/0010520300002900.
Texto completoYu, Yufan. "Customer Relationship Management and Online Customers Brand Loyalty". En 2014 International Conference on Global Economy, Commerce and Service Science (GECSS-14). Paris, France: Atlantis Press, 2014. http://dx.doi.org/10.2991/gecss-14.2014.70.
Texto completoGlissmann, Susanne, Lutz Kolbe, Nicholas Romano Jr. y Jerry Fjermestad. "Minitrack: Electronic Customer Relationship Management". En 2007 40th Annual Hawaii International Conference on System Sciences (HICSS'07). IEEE, 2007. http://dx.doi.org/10.1109/hicss.2007.369.
Texto completoHayati, Isra y Uun Al Muddatstsir. "Effects Of Customer Relationship Management On Customer Loyalty". En Proceedings of the 1st International Conference on Economics, Management, Accounting and Business, ICEMAB 2018, 8-9 October 2018, Medan, North Sumatra, Indonesia. EAI, 2019. http://dx.doi.org/10.4108/eai.8-10-2018.2288685.
Texto completoJia, Xiuna y Lin Bai. "The Supplier Relationship Management Applying Management Thoughts of Customer Relationship Management". En 2008 4th International Conference on Wireless Communications, Networking and Mobile Computing (WiCOM). IEEE, 2008. http://dx.doi.org/10.1109/wicom.2008.1602.
Texto completoZhu, Zhixuan. "The Relationship Between Supply Chain Management and Customer Relationship Management". En 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022). Paris, France: Atlantis Press, 2022. http://dx.doi.org/10.2991/aebmr.k.220307.494.
Texto completoBueren, A., R. Schierholz, L. Kolbe y W. Brenner. "Customer knowledge management - improving performance of customer relationship management with knowledge management". En 37th Annual Hawaii International Conference on System Sciences, 2004. Proceedings of the. IEEE, 2004. http://dx.doi.org/10.1109/hicss.2004.1265416.
Texto completoSulaiman y Said Musnadi. "Customer Relationship Management, Customer Satisfaction and Its Impact on Customer Loyalty". En International Conference on Multidisciplinary Research. SCITEPRESS - Science and Technology Publications, 2018. http://dx.doi.org/10.5220/0008892606920698.
Texto completoYean, Lim Chia y Vincent K. T. Khoo. "Customer Relationship Management: Lifecycle of Predicting Customer Lifetime Value". En 2010 Second International Conference on Computer Research and Development. IEEE, 2010. http://dx.doi.org/10.1109/iccrd.2010.24.
Texto completoSun, Daiyue, Xu Wang y Yingbo Wu. "Automobile Dealers' Customer Relationship Management based on Customer Value". En First International Conference Economic and Business Management 2016. Paris, France: Atlantis Press, 2016. http://dx.doi.org/10.2991/febm-16.2016.88.
Texto completoInformes sobre el tema "Customer relationship management"
Gillenson, Mark L. Sailor Relationship Management: The Use of Customer Relationship Management in Sailor Morale and Retention. Fort Belvoir, VA: Defense Technical Information Center, agosto de 2002. http://dx.doi.org/10.21236/ada405493.
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