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Libros sobre el tema "Customer loyalty"

Autor: Grafiati
Publicado: 4 de junio de 2021
Última modificación: 29 de julio de 2024

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1

Robinson, Sionade y Lyn Etherington. Customer Loyalty. London: Palgrave Macmillan UK, 2006. http://dx.doi.org/10.1057/9780230513037.

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2

Nacif, Roberta C. Online Customer Loyalty. Wiesbaden: Deutscher Universitätsverlag, 2003. http://dx.doi.org/10.1007/978-3-322-81581-1.

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3

Linton, Ian. Building customer loyalty. London: Pitman [for] The Institute of Management, 1993.

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4

Bell, Chip R. Customer loyalty guaranteed. Avon, Mass: Adams Media, 2007.

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5

Lynch, James J. Customer Loyalty and Success. London: Palgrave Macmillan UK, 1995. http://dx.doi.org/10.1057/9780230374713.

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6

Cavallone, Mauro. Marketing and Customer Loyalty. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-51991-3.

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7

Lowenstein, Michael W. The customer loyalty pyramid. Westport, Conn: Quorum, 1997.

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8

Limited, Mintel International Group, ed. Customer loyalty in retailing. London: Mintel International Group Limited, 1998.

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9

Cross, Richard. Customer bonding: Pathway to lasting customer loyalty. Lincolnwood, Ill: NTC Business Books, 1995.

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10

Cross, Richard. Customer bonding: Pathway to lasting customer loyalty. Lincolnwood, Ill: NTC Business Books, 1995.

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11

Timm, Paul R. Customer service: Career success through customer loyalty. 5a ed. Upper Saddle River, N.J: Prentice Hall, 2010.

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12

Kerr, George D. Gaining and retaining customer loyalty. Gütersloh: Bertelsmann Foundation Publishers, 1999.

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13

Johnston, Catharine G. Beyond customer satisfaction to loyalty. Ottawa: Conference Board of Canada, 1996.

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14

Kerr, George D. Gaining and retaining customer loyalty. Bruton, Somerset, UK: CPI, 1999.

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15

Field, Christopher. Customer loyalty in financial services. London: FT Financial Publishing, 1996.

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16

McCarthy, Dennis G. The loyalty link: How loyal employees create loyal customers. New York: Wiley, 1997.

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17

Glanz, Barbara A. Building customer loyalty: How you can help keep customers returning. Burr Ridge, Ill: Irwin Professional Pub./Mirror Press, 1994.

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18

Hill, Curtis. Customer service DNA: Building blocks that drive customer loyalty. Springville, Utah: CFI, 2011.

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19

Briscoe, Donald. The evolution of customer loyalty: Bringing the customer inside. Ottawa, Ont: Conference Board of Canada, 2002.

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20

Lawfer, Manzie R. Why customers come back: How to create lasting customer loyalty. Franklin Lakes, NJ: Career Press, 2004.

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21

Zeidler, Christian. Mobile Support in Customer Loyalty Management. Wiesbaden: Gabler, 2009. http://dx.doi.org/10.1007/978-3-8349-8301-5.

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22

Tarnowska, Katarzyna, Zbigniew W. Ras y Lynn Daniel. Recommender System for Improving Customer Loyalty. Cham: Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-13438-9.

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23

Goldstein, Sheldon D. Superior customer satisfaction and loyalty: Engaging customers to drive performance. Milwaukee, Wis: ASQ Quality Press, 2009.

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24

Goldstein, Sheldon D. Superior customer satisfaction and loyalty: Engaging customers to drive performance. Milwaukee, Wis: ASQ Quality Press, 2009.

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25

Sachs, Justin. Customer Loyalty. Authors Place Press, 2013.

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26

Brandi, Joanna. Building Customer Loyalty. Walk the Talk Company, 2001.

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27

Glanz, Barabara. Building Customer Loyalty. McGraw-Hill, 1994.

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28

Brandi, JoAnna. Building Customer Loyalty. Performance Systems Corporation, 2009.

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29

Customer Loyalty Concepts. Lito Press, 2008.

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30

Larson, John A. y Bennett E. McClellan. Capturing Loyalty. ABC-CLIO, LLC, 2017. http://dx.doi.org/10.5040/9798400623356.

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Written by two highly successful business coaches and management consultants, this book explains how to improve profitability by focusing on turning a business's already satisfied customers into highly satisfied customers by removing their sense of risk. The authors also provide a fail-safe method for identifying the risks inherent in your business. Every business owner or manager knows that creating satisfied customers is key to establishing customer loyalty and building a business. But many are applying the wrong strategy in trying to achieve customer loyalty: instead of focusing on consistent execution of the company's value proposition on a day-to-day basis, they waste their efforts constantly chasing after new customers or trying to address every complaint. Using research to demonstrate how striving to turn merely satisfied customers into highly satisfied customers significantly affects loyalty behaviors and in turn boosts profits, Capturing Loyalty lays out a new approach to a very old problem. Additionally, it presents a blueprint for identifying the perceived risks to consumers inherent in your business―many of which are not readily apparent to the casual or even invested observer―and explains how to minimize those risks. Authors Larson and McClellan explain why trying to ensure 100% customer satisfaction is not the path to achieving customer loyalty, and that the reality is that customer dissatisfaction is rarely the result of an error a business has made―two concepts that many initially find counterintuitive. You'll learn how to offer your company's products and services in a manner that creates highly satisfied customers, understand the true value and vast economic benefits of having highly satisfied customers, and see why highly satisfied customers are actually cheaper to serve than others. The book presents a clear and comprehensive plan for creating a loyalty initiative suitable to your business and cascading it through your entire organization, from the C-suite to the line employees.
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31

Ekanem, Anthony. Customer Loyalty: How to Retain Your Customer Base Through Loyalty. Lulu Press, Inc., 2015.

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32

Creating Customer Loyalty: Build Lasting Loyalty Using Customer Experience Management. Kogan Page, Limited, 2019.

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33

Customer Loyalty: How to Retain Your Customer Base Through Loyalty. Notion Press, 2021.

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34

Daffy, Chris. Creating Customer Loyalty: Build Lasting Loyalty Using Customer Experience Management. Kogan Page, 2019.

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35

Winning Customer Loyalty...Exceed Customer Expectations. Jack Wilson & Associates, Inc., 1999.

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36

Wilson, Jack y Inc Associates. Winning Customer Loyalty...Eliminate Customer Turnoffs. Jack Wilson & Associates, Inc., 1999.

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37

Customer loyalty in retailing. London: Mintel International Group, 1996.

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38

J, Lynch James y J. Lynch. Customer Loyalty and Success. Palgrave Macmillan Limited, 1995.

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39

J, Lynch James. Customer Loyalty and Success. Palgrave Macmillan, 1995.

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40

Bhote, Kheki. The Customer Loyalty Audit. Cambridge Strategy Publications Ltd, 2001.

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41

Lynch, J. Customer Loyalty and Success. Palgrave Macmillan, 1995.

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42

Lynch, James J. Customer Loyalty and Success. Palgrave Macmillan, 1995.

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43

Customer loyalty in retailing. London: Mintel International Group, 2000.

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44

Bohte, Keki. Customer Loyalty Audit (FT). Financial Times Prentice Hall, 1999.

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45

The Customer Loyalty Solution. New York: McGraw-Hill, 2003.

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46

Smith, Janet y Richard Cross. Customer Bonding: Pathway to Lasting Customer Loyalty. NTC/Contemporary Publishing Company, 1994.

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47

Shellabear, Steve. Excellent Customer Experience: Customer Loyalty and Profits. Business Expert Press, 2017.

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48

Customer Bonding: Pathway to Lasting Customer Loyalty. NTC/Contemporary Publishing Company, 1996.

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49

Customer Loyalty, Retention, and Customer Relationship Management. Emerald Publishing Limited, 2006.

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50

Customer service: Career success through customer loyalty. 5a ed. Upper Saddle River, N.J: Prentice Hall, 2011.

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