Literatura académica sobre el tema "Country image"
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Artículos de revistas sobre el tema "Country image"
Fan, Qingji. "Relationship among China’s country image, corporate image and brand image". Journal of Contemporary Marketing Science 2, n.º 1 (8 de abril de 2019): 34–49. http://dx.doi.org/10.1108/jcmars-01-2019-0006.
Texto completoJeannie Hahm, Jeeyeon y Asli D. A. Tasci. "Country image and destination image of Brazil in relation to information sources". Journal of Hospitality and Tourism Insights 3, n.º 2 (20 de noviembre de 2019): 95–114. http://dx.doi.org/10.1108/jhti-04-2019-0057.
Texto completoJin, Byoungho, Moudi O. Almousa, Heesoon Yang y Naeun Kim. "Differential effects of macro and micro country images by product category and by country among Saudi consumers". Management Decision 56, n.º 8 (13 de agosto de 2018): 1663–81. http://dx.doi.org/10.1108/md-10-2016-0751.
Texto completoBrijs, Kris, Josée Bloemer y Hans Kasper. "Country-image discourse model: Unraveling meaning, structure, and function of country images". Journal of Business Research 64, n.º 12 (diciembre de 2011): 1259–69. http://dx.doi.org/10.1016/j.jbusres.2011.01.017.
Texto completoLi, Shenyu, Rong Huang y Siva K. Balasubramanian. "Country of market effect". Innovative Marketing 12, n.º 1 (27 de abril de 2016): 7–14. http://dx.doi.org/10.21511/im.12(1).2016.01.
Texto completoLascu, Dana-Nicoleta, Zafar U. Ahmed, Irfan Ahmed y Tan Hui Min. "Dynamics of country image: evidence from Malaysia". Asia Pacific Journal of Marketing and Logistics 32, n.º 8 (17 de enero de 2020): 1675–97. http://dx.doi.org/10.1108/apjml-04-2019-0241.
Texto completoMartínez, Sara Campo y Maria D. Alvarez. "Country Versus Destination Image in a Developing Country". Journal of Travel & Tourism Marketing 27, n.º 7 (2 de noviembre de 2010): 748–64. http://dx.doi.org/10.1080/10548408.2010.519680.
Texto completoZhang, Jingru, Bihu Wu, Alastair M. Morrison, Chi Tseng y Ying-chen Chen. "How Country Image Affects Tourists’ Destination Evaluations: A Moderated Mediation Approach". Journal of Hospitality & Tourism Research 42, n.º 6 (22 de marzo de 2016): 904–30. http://dx.doi.org/10.1177/1096348016640584.
Texto completoRoth, Katharina P. y Adamantios Diamantopoulos. "Advancing the country image construct". Journal of Business Research 62, n.º 7 (julio de 2009): 726–40. http://dx.doi.org/10.1016/j.jbusres.2008.05.014.
Texto completoKochunny, C. M., Emin Babakus, Robert Berl y William Marks. "Schematic Representation of Country Image:". Journal of International Consumer Marketing 5, n.º 1 (19 de abril de 1993): 5–25. http://dx.doi.org/10.1300/j046v05n01_02.
Texto completoTesis sobre el tema "Country image"
Lee, Chan Woo. "Product-country images : the role of country image in consumers' prototype product evaluation". Thesis, Brunel University, 1997. http://bura.brunel.ac.uk/handle/2438/5222.
Texto completoLee, Chan Woo. "Product-country images the role of country image in consumers' prototype product evaluations /". Online version, 1997. http://ethos.bl.uk/OrderDetails.do?did=1&uin=uk.bl.ethos.336622.
Texto completoAyala, Daisy Carmen Sarzuri. "A imagem do Brasil: um estudo a partir da perspectiva de consumidores latino-americanos". Universidade de São Paulo, 2016. http://www.teses.usp.br/teses/disponiveis/96/96132/tde-05092016-155417/.
Texto completoThe countries are increasingly aware of the importance of their image, since the image of a country is a key asset in the new economic and political relations. Thus, the research of the image of the country has been gaining importance in the international marketing field studies. In this context, the objective of this research was: investigate what are the dimensions that contribute to constitute Brazilian country image and what are the factors that helps to form this particular aspect in Latin America. To achieve this goal, we performed a qualitative research applying ZMET method, and a quantitative research through a survey with a sample of 1617 respondents of Mexican nationality, Argentina, Ecuador and Bolivia. The study results confirmed that the construct \"country image\" comprises three components (cognitive, affective and conative), it was confirmed also that the Brazilian image can be analyzed by a combination of components cognitive, affective and conative. Since the cognitive was the most strongly identified component, essentially based on beliefs related to politics, the people of the country, social and environmental aspects, the economy, innovation and culture of Brazil. In addition, the results showed that the participants surveyed (Mexicans, Argentineans, Ecuadorians and Bolivians), the Internet and television news are the two most important media for information about Brazil. Therefore, the media performs one important role in the Brazilian image formation in Latin America
Motsi, Terence. "The Influence of National Stereotypes on Country Image and Product Country Image: A Social Identity and Consumer Culture Theory Approach". Cleveland State University / OhioLINK, 2016. http://rave.ohiolink.edu/etdc/view?acc_num=csu1472244770.
Texto completoMa, Siyuan. "To Utopianize the Mundane: Sound and Image in Country Musicals". Scholar Commons, 2016. http://scholarcommons.usf.edu/etd/6112.
Texto completoBrukienė, Justė. "Prekės kilmės šalies efektas ir nacionalinis įvaizdis". Master's thesis, Lithuanian Academic Libraries Network (LABT), 2009. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2006~D_20090908_192046-96817.
Texto completoThis graduation paper researches the phenomenon of country-of-origin effect with the two-fold aim to define a unified model for the COO effect evaluation and identify model application opportunities in the business reality. This identification of the aim of the paper has led to the following objectives of the study: · to present an in-depth analysis of theoretical concepts and models related to the COO effect and identify main trends in the scientific COO research, · to identify essential principals of the COO effect evaluation in regard to consumer behaviour; · to integrate main theoretical and empirical aspects of the phenomenon in a unified hypothetical model; · to propose opportunities for model application in Lithuanian business. In order to achieve the stated aim and given objectives, the object of research was defined as COO effect and the following methodology was selected: (1) content analysis of empirical research to be carried out, (2) theoretical analysis of theories related to COO to be conveyed, (3) synthesis of empirical and theoretical dimensions in a unified COO model, (4) a pilot study to be carried out to define the existence of the COO effect in regard to Lithuanian consumers. Part 1 of the paper discloses major theoretical and empirical concepts related to the COO effect. Analytical approach is used in Part 2 to view theoretical and empirical approaches to the evaluation of COO effect in consumer behaviour. Part 3 of the paper covers pilot research as an... [to full text]
Lamelas, Maria del Carmen lopez. "Conceptualising and measuring the influence of corporate image on country of origin image : the case of Spain". Thesis, Brunel University, 2011. http://bura.brunel.ac.uk/handle/2438/5560.
Texto completoSvensson, Elin y Amanda Karlsson. "The Swedish Country of Origin Effect : The influence of the Swedish country image on brands promotion strategy". Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-106076.
Texto completoCelis, Sonia. "Sveriges image som varumärkesstrategi : En studie om hur bageriföretag använder sig av Sveriges image för att förstärka sitt varumärke". Thesis, Södertörns högskola, Företagsekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-30968.
Texto completoCapellaro, Angélica Ferreira. "O desenvolvimento de marcas setoriais no Brasil: uma análise comparativa". Universidade de São Paulo, 2013. http://www.teses.usp.br/teses/disponiveis/96/96132/tde-23012014-135304/.
Texto completoSome products\' or services\' characteristics can be easily reproduced, although the brand equity is an intangible asset sought out by the companies and that allows differentiation from other competitors in the market. Many studies analyze interference in the buying decision process: the influence of information about the goods\' or services\' country of origin in consumer\'s attitudes (the so-called \"country of origin effect\"). The country of origin effect is related to the country\'s image as well as its brand. Many companies, trying to benefit from their country of origin image, use brands containing the name of their country in order to leverage their activities. They can also use an industry brand related to their country image. This study intends to analyze in detail some studies about industry\'s brands (or sector brands) because of the few cases reported in the literature about the branding strategy. It also aims to contribute to the theoretical development of this kind of brand strategy, through the purpose of a method for sector branding that could be replicated in different industries and countries. The field research will be exploratory and qualitative, including the use of secondary data and in-depth interviews with Apex-Brasil\'s and INPI\'s agents and consultants to understand the research theme. The data analysis included content analysis and methodological triangulation. The results of the analysis was concluded that the development processes of sector brands are still in the implementation phase and that the mark has been used only to boost exports.
Libros sobre el tema "Country image"
Buhmann, Alexander. Measuring Country Image. Wiesbaden: Springer Fachmedien Wiesbaden, 2016. http://dx.doi.org/10.1007/978-3-658-15407-3.
Texto completoChansarkar, B. A. Product preferences and country image. London: Middlesex University, 1993.
Buscar texto completoPhillips, Jock. A man's country?: The image of the Pakeha male : a history. Auckland, N.Z: Penguin Books, 1996.
Buscar texto completoPiercing the ground: Balgo women's image making and relationship to country. Fremantle, W.A: Fremantle Arts Centre Press, 2003.
Buscar texto completoKnight, John. Trust and country image: Perceptions of European food distributors regarding factors that could enhance or damage New Zealand's image - including GMOs. Otago: University of Otago, 2003.
Buscar texto completoRonan, Denis Mark. The changing nature of Spanish image and of the country-of-origin image of Spanish brands: Perceptions of multi-chain supermarket managers. Dublin: University College Dublin, 1993.
Buscar texto completoPaszyński, Marian. Poland's image in the EU after big bang enlargement and post-electoral changes in the country. Warsaw: Foreign Trade Research Institute, 2006.
Buscar texto completoPierce, Conor. An analysis of Irish and Danish perceptions and product preferences arising from 'Country of Origin' image. Dublin: University College Dublin, 1994.
Buscar texto completoKeegan, Ruth. A cross national investigation of Ireland's country image and its influence on consumer perceptions of Irish products. Dublin: University College Dublin, 1994.
Buscar texto completoWang, Ching-Han. The impact of country-of-origin and brand image on consumers' perceived quality: Take mobile phone in Taiwan for example. [S.l: The Author], 2004.
Buscar texto completoCapítulos de libros sobre el tema "Country image"
Buhmann, Alexander. "Introduction". En Measuring Country Image, 17–26. Wiesbaden: Springer Fachmedien Wiesbaden, 2016. http://dx.doi.org/10.1007/978-3-658-15407-3_1.
Texto completoBuhmann, Alexander. "Towards an integrative model of the country image". En Measuring Country Image, 27–47. Wiesbaden: Springer Fachmedien Wiesbaden, 2016. http://dx.doi.org/10.1007/978-3-658-15407-3_2.
Texto completoBuhmann, Alexander. "A variance-based approach for PR measurement and evaluation". En Measuring Country Image, 49–79. Wiesbaden: Springer Fachmedien Wiesbaden, 2016. http://dx.doi.org/10.1007/978-3-658-15407-3_3.
Texto completoBuhmann, Alexander. "From model to measurement". En Measuring Country Image, 81–100. Wiesbaden: Springer Fachmedien Wiesbaden, 2016. http://dx.doi.org/10.1007/978-3-658-15407-3_4.
Texto completoBuhmann, Alexander. "The constitution and effects of country image and identity". En Measuring Country Image, 101–17. Wiesbaden: Springer Fachmedien Wiesbaden, 2016. http://dx.doi.org/10.1007/978-3-658-15407-3_5.
Texto completoBuhmann, Alexander. "Conclusion". En Measuring Country Image, 119–32. Wiesbaden: Springer Fachmedien Wiesbaden, 2016. http://dx.doi.org/10.1007/978-3-658-15407-3_6.
Texto completoHoelzl, Ingrid y Rémi Marie. "Chapter 9 / Travelling to the Warlpiri Country". En Common Image, 117–22. Bielefeld, Germany: transcript Verlag, 2021. http://dx.doi.org/10.14361/9783839459393-011.
Texto completoCampo, Sara y Maria Dolores Alvarez. "Consumer Animosity and Affective Country Image". En Co-Creation and Well-Being in Tourism, 119–31. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-44108-5_10.
Texto completoSun, Qin y Audhesh Paswan. "Country Resources, Country Image and Tourism: A Panel Data Analysis". En The Sustainable Global Marketplace, 247. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-10873-5_139.
Texto completoGyáni, Gábor. "Image and reality of a divided country". En A Nation Divided by History and Memory, 39–55. New York : Routledge, 2020. | Series: Routledge histories of Central and Eastern Europe: Routledge, 2020. http://dx.doi.org/10.4324/9781003024934-4.
Texto completoActas de conferencias sobre el tema "Country image"
Martynova, Irina Anatolyevna. "STEREOTYPES IN COUNTRY IMAGE FORMATION". En Российская наука: актуальные исследования и разработки. Самара: Самарский государственный экономический университет, 2021. http://dx.doi.org/10.46554/russian.science-2021.02-1-199/202.
Texto completoIn, Zhuyuy. "Interconnection between the terms "soft power", "country brand" and "country image" in political communication". En VIII International applied research conference. TSNS Interaktiv Plus, 2016. http://dx.doi.org/10.21661/r-111382.
Texto completoHongmei, Xi y Wang Jingyu. "Building Country Image and Upgrading China's Apparel Industry". En 2010 International Conference on Information Management, Innovation Management and Industrial Engineering (ICIII). IEEE, 2010. http://dx.doi.org/10.1109/iciii.2010.415.
Texto completoStoleriu, Oana Mihaela. "ROMANIA�S COUNTRY IMAGE IN TOURISM TV COMMERCIALS". En 2nd International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM2015. Stef92 Technology, 2015. http://dx.doi.org/10.5593/sgemsocial2015/b22/s7.111.
Texto completoHaşıloğlu, Selçuk Burak. "Determination of Country of Origin Image with Fuzzy Set Theory". En International Conference on Eurasian Economies. Eurasian Economists Association, 2012. http://dx.doi.org/10.36880/c03.00471.
Texto completoBrodowsky, Glen H., Camille P. Schuster y Beverlee B. Anderson. "COUNTRY IMAGE AS COMPETITIVE ADVANTAGE: THE ASIAN ELECTRONICS INDUSTRY". En 3rd Annual International Conference on Innovation and Entrepreneurship (IE 2013). Global Science and Technology Forum Pte Ltd, 2013. http://dx.doi.org/10.5176/2251-2038_ie13.32.
Texto completoRyu, Jay Sang, Mikael Andéhn y Patrick L’Espoir-Decosta. "THE EFFECT OF PRODUCT IMAGE ON COUNTRY IMAGE: THE CASE OF SOUTH KOREA". En Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice. Global Alliance of Marketing & Management Associations, 2014. http://dx.doi.org/10.15444/gmc2014.10.08.04.
Texto completoZhou, Ziyong y Na Cong. "Multifractal based country road information extraction from Geoeye-1 image". En 2011 19th International Conference on Geoinformatics. IEEE, 2011. http://dx.doi.org/10.1109/geoinformatics.2011.5980764.
Texto completoReichert, Michael. "Home Country Effect in Industrial Markets Does it Pay to Rely on Country Image for Domestically Produced Industrial Goods?" En Annual International Conference on Enterprise Marketing and Globalization (EMG 2016). Global Science & Technology Forum (GSTF), 2016. http://dx.doi.org/10.5176/2251-2098_emg16.12.
Texto completo"Image Building of Political Party of Big Country in New Era". En 2018 2nd International Conference on Social Sciences, Arts and Humanities. Francis Academic Press, 2018. http://dx.doi.org/10.25236/ssah.2018.048.
Texto completoInformes sobre el tema "Country image"
Jin, Byoungho, Moudi O. Almousa, Heesoon Yang, Naeun Kim y Maria Gil Del Altcazar. Mediating Role of Micro Country Image on Purchase Intention by Product Category and by Country. Ames: Iowa State University, Digital Repository, noviembre de 2016. http://dx.doi.org/10.31274/itaa_proceedings-180814-1695.
Texto completoJin, Byoungho, Heesoon Yang, Naeun Kim y Minji Jung. The role of prototypical brand image on shaping country image and product quality evaluation: A cross-cultural examination. Ames: Iowa State University, Digital Repository, 2017. http://dx.doi.org/10.31274/itaa_proceedings-180814-1782.
Texto completoWoo, Hongjoo, Byoungho Jin y Bharath Ramkumar. Apparel Products from a Country Not Known for Apparel: The Halo Effects of Country Image and Well-known Product Category. Ames: Iowa State University, Digital Repository, noviembre de 2015. http://dx.doi.org/10.31274/itaa_proceedings-180814-192.
Texto completoCerviño, Julio y Jaime Rivera-Camino. A model for predicting attitudes towards spanish product, brands and country image: An exploratory international study. CENTRUM Catolica Graduate Business School, diciembre de 2015. http://dx.doi.org/10.7835/ccwp-2015-12-0026.
Texto completovan Zummeren-Moreno, Guillermo y Rosario Haro. No-Do en la construcción de imagen marca país en el primer franquismo (1943-1951)/No-Do in the construction of Country Brand Image in the first Francoism (1943-1951). Revista Internacional de Relaciones Publicas, diciembre de 2019. http://dx.doi.org/10.5783/rirp-18-2019-03-29-52.
Texto completoRamkumar, Bharath y Byoungho Jin. The Effect of Trust, Transaction Utility, and Product Uniqueness on International Online Outshopping (IOO) Intention and Customer Delight: The Role of E-tailer's Country Image. Ames: Iowa State University, Digital Repository, 2017. http://dx.doi.org/10.31274/itaa_proceedings-180814-1808.
Texto completoLee, W. S., Victor Alchanatis y Asher Levi. Innovative yield mapping system using hyperspectral and thermal imaging for precision tree crop management. United States Department of Agriculture, enero de 2014. http://dx.doi.org/10.32747/2014.7598158.bard.
Texto completoGo, Eugenia, Kentaro Nakajima, Yasuyuki Sawada y Kiyoshi Taniguchi. On the Use of Satellite-Based Vehicle Flows Data to Assess Local Economic Activity: The Case of Philippine Cities. Asian Development Bank, marzo de 2022. http://dx.doi.org/10.22617/wps220079-2.
Texto completoTemple, Dorota S., Jason S. Polly, Meghan Hegarty-Craver, James I. Rineer, Daniel Lapidus, Kemen Austin, Katherine P. Woodward y Robert H. Beach III. The View From Above: Satellites Inform Decision-Making for Food Security. RTI Press, agosto de 2019. http://dx.doi.org/10.3768/rtipress.2019.rb.0021.1908.
Texto completoJin, Byoungho, Moudi Almousa, Heesoon Yang, Naeun Kim y Maria Gil. Asymmetrical Roles of Macro and Micro Country Images on Saudi Consumers' Purchase Intention. Ames: Iowa State University, Digital Repository, noviembre de 2016. http://dx.doi.org/10.31274/itaa_proceedings-180814-1322.
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