Tesis sobre el tema "Corporate image"
Crea una cita precisa en los estilos APA, MLA, Chicago, Harvard y otros
Consulte los 50 mejores tesis para su investigación sobre el tema "Corporate image".
Junto a cada fuente en la lista de referencias hay un botón "Agregar a la bibliografía". Pulsa este botón, y generaremos automáticamente la referencia bibliográfica para la obra elegida en el estilo de cita que necesites: APA, MLA, Harvard, Vancouver, Chicago, etc.
También puede descargar el texto completo de la publicación académica en formato pdf y leer en línea su resumen siempre que esté disponible en los metadatos.
Explore tesis sobre una amplia variedad de disciplinas y organice su bibliografía correctamente.
Vizingr, Tomáš. "Budování Corporate Image a Corporate Identity". Master's thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-9102.
Texto completoKhan, Muhammad Ghayour y Omar Khan. "Corporate Identity, Corporate Branding and Brand Image". Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-57516.
Texto completoJanečková, Barbora. "Corporate identity a corporate image značky PRIM". Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-11719.
Texto completoRiera, Monroig Guillermo y Pierre Pomaret. "Differentiation through Corporate Image". Thesis, Halmstad University, School of Business and Engineering (SET), 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-1581.
Texto completoWhen studying how companies differentiate from their competitors, corporate image can play a main role in this aspect. The aim of this study is to observe and analyse the perception by the consumers of the corporate image of two groceries companies.This perception can lead to a competitive position in the marketplace by outperforming competitors in all the areas of corporate image. Thus, it can be observed how both companies are differentiated in the mind of the consumers in a different way.
Hatlapa, Tomasz. "Corporate Identity". Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-4594.
Texto completoTromp, Sallyanne Lindsey. "Corporate reputation management : reconciling identity-image gaps". Diss., University of Pretoria, 2012. http://hdl.handle.net/2263/23270.
Texto completoDissertation (MBA)--University of Pretoria, 2012.
Gordon Institute of Business Science (GIBS)
unrestricted
Christie, David John y dave christie@hipsys com. "A Trilateral Model for the Management of Corporate Image: an examination of the inter-relationship between an organisation's Self Image, its Projected Image and its Perceived Image". Griffith University. School of Management, 2002. http://www4.gu.edu.au:8080/adt-root/public/adt-QGU20030102.095828.
Texto completoChristie, David. "A Trilateral Model for the Management of Corporate Image: an examination of the inter-relationship between an organisation's Self Image, its Projected Image and its Perceived Image". Thesis, Griffith University, 2002. http://hdl.handle.net/10072/367461.
Texto completoThesis (PhD Doctorate)
Doctor of Philosophy (PhD)
School of Management
Full Text
Marder, Gabriella y Yvonne Sjöblom. "Bryr sig företagskunder om leverantörens corporate image? : Betydelsen av leverantörens corporate image vid köp av kunskapsintensiva IT-konsulttjänster". Thesis, Södertörns högskola, Institutionen för ekonomi och företagande, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-5211.
Texto completoKocourková, Adéla. "Podniková identita a image neziskové organizace". Master's thesis, Vysoká škola ekonomická v Praze, 2016. http://www.nusl.cz/ntk/nusl-262304.
Texto completoZyglidopoulos, Stylianos. "Three essays on reputational crises". Thesis, McGill University, 2000. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=36746.
Texto completoThe first paper of this dissertation consists of a theoretical exploration of the management of reputational crises caused by sudden and unexpected incidents like industrial accidents, scandals, and product failures. Drawing on the stakeholder and crisis management literatures, a model useful in providing a better understanding of reputational crises is developed. The second paper is an empirical investigation into the impact that accidents can have on the corporate reputation of business firms. More specifically the impact that a number of accident characteristics have on the reputational re-evaluations of two particular stakeholder groups, industry executives and financial analysts, is investigated with data drawn from Lexis-Nexis and the America's Most Admired Corporations (AMAC) survey of FORTUNE magazine. Finally, the third paper of the dissertation examines the Brent Spar controversy to investigate two issues of importance in the management of reputational crises: the reasons behind a company's decisions to buffer or bridge when faced with a reputational crisis; and, the role of stakeholder salience in this decision.
Sajko, Michal. "Corporate identity". Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-17429.
Texto completoSeemann, Ralph. "Corporate Reputation Management durch corporate communications /". Göttingen : Cuvillier, 2008. http://d-nb.info/990426491/04.
Texto completoŽulavský, Jaroslav. "Image a Identita společnosti Telefónica Czech Republic, a.s". Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-200189.
Texto completoBergstedt, Anna y Johanna Nilsson. "What's your story? : Stories' effect on corporate image". Thesis, Linnaeus University, Linnaeus School of Business and Economics, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-6688.
Texto completoTo stand out in today’s fierce competition companies need to evolve their competitive skills. Many organizations have come to realize that it is not enough to only include individual products in the offering but one has to sell the whole company. It is then required to work with the corporate identity and express ones story when promoting oneself. For the corporate identity to be successful it is critical that it is based on knowledge about the target group’s identity and an understanding of what the target group values. This thesis focuses on the part of communication of the story that is done via visual expressions and employee behavior. To connect our different areas of research we have developed a model which is presented at the end of the theoretical chapter. The model points out the importance of that corporate identity is based on both customer identity and internal elements such as the employees. It also shows that corporate image is influenced by external influences such as customer involvement and customer-to-customer interaction.
To develop the understanding of how companies in the experience industry can use storytelling and how the customer perceives it, we have made two case studies, one at Såstaholm Hotell & Konferens and the other one at Stenungsbadens Yacht Club. Interviews were made with the employees to learn about the intended corporate identity and customer questionnaires were collected to learn about the image.
The results have lead us to the following conclusions; storytelling is a useful way to express corporate identity, required that there is emotional engagement and that it permeates all parts of the organization. Visual expressions are mainly a way to communicate a theme, while employees are needed to communicate a full story. Finally we have came to the conclusion that a more suitable term for this kind of communication is story enacting.
Key words: Storytelling, corporate identity, image and experience industry.
Mitchell, A'Shawn Lora. "Corporate Image Branding Strategies to Attract Engineering Talent". ScholarWorks, 2019. https://scholarworks.waldenu.edu/dissertations/7561.
Texto completoMazal, Jan. "Analýza Corporate Identity společnosti MEDIARESEARCH, a.s". Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-74882.
Texto completoMpuya, Adeline Nkwimba. "The identification and awareness level of students towards the new Nelson Mandela Metropolitan University's brand". Thesis, Nelson Mandela Metropolitan University, 2009. http://hdl.handle.net/10948/1024.
Texto completoHostašová, Olga. "Analýza image vybrané cestovní kanceláře". Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-12110.
Texto completoJansson, Felix. "Företagsidentitet & image - Valet av present- och profilreklam". Thesis, Högskolan i Skövde, Institutionen för teknik och samhälle, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:his:diva-6298.
Texto completoObjective: The main purpose of this study is to get an understanding of what purpose a corporate identity and image has for the choice of promotional products. Method: The study is based on a qualitative research and a case study has been made of two companies/organizations as buyers of promotional products and their profile companies. A cross-sectional study has been made of the receivers of promotional products. Results: A corporate identity and image have a big impact on the choice of promotional products, especially the company’s strategy, culture, design and market communication. Limitations: The study have only researched two Swedish companies/organizations and their profile companies on how they choice promotional products. Practical implications: The result in this study can be used to choose promotional products for the purpose to strengthen a company’s brand. Originality: Many researchers have studied corporate identity and image and many have studied promotional products in different aspects, but few have studied the combination of the two and looked at the meaning corporate identity and image has for the choice of promotional products. Keywords: Corporate brand, corporate identity, corporate image, promotional products, give-aways.
Chun, Rosa. "Strategic management of corporate reputation : : Aligning image and identity". Thesis, University of Manchester, 2001. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.488192.
Texto completoHirsch, Gwen N. "Marketing in the Forest Service : a focus on agency image /". Master's thesis, This resource online, 1990. http://scholar.lib.vt.edu/theses/available/etd-01262010-020025/.
Texto completoBaranová, Petra. "Společenská odpovědnost firem a její vliv na image firmy". Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-15510.
Texto completoNunez, Eloy L. "Unintended effects of corporate social responsibility on corporate reputation when is doing "good" not good for business? /". online access from Digital Dissertation Consortium, 2007. http://libweb.cityu.edu.hk/cgi-bin/er/db/ddcdiss.pl?3274172.
Texto completoSimoes, ClaÌudia Maria Neves. "Corporate identity management : the construct, some business antecedents and outcomes". Thesis, University of Warwick, 2002. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.247256.
Texto completoHirasawa, Tetsu. "Organizational identity formation and transformation". Thesis, University of Cambridge, 2013. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.607893.
Texto completoBoisseau, Catherine. "La gestion de l'image corporate au niveau international : typologie et description". Toulouse 1, 1996. http://www.theses.fr/1996TOU10016.
Texto completoCorporate communication is growingly used by large groups of companies. It represents all messages that are emitted by the company about itself to its partners. The corporate image is the key concept of this technique. But the new stake of the firms is to manage their image at a worldwide level. The objective of this research is to define and describe the international corporate image strategies on the basis of a study about firms in four different countries (Germany, England, France, United-States). A cluster analysis is proposed, every strategy is identified and described in detail
Botha, Frances-Marie. "The influence of the rural survivalist culture on corporate image". Pretoria : [s.n.], 2006. http://upetd.up.ac.za/thesis/available/etd-11222007-140615.
Texto completoHallberger, Petter y Amanda Malmberg. "How Corporate Social Responsibility affect brand image - A qualitative study". Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-35639.
Texto completoWarner, Catherine. "The impact of corporate social responsibility on a company's image". Master's thesis, University of Cape Town, 2006. http://hdl.handle.net/11427/11317.
Texto completoThe aim of this research was to establish whether corporate social responsibility (CSR) affects a company's image by researching stakeholders' views on the CSR of an unlisted company operating in South Africa. Stakeholders of the organisation were identified and questionnaires were sent to Board members, management, employees, suppliers and customers. The results of the questionnaires were analysed to establish stakeholders' views of CSR and the implications thereof. The research provided insights into stakeholders' views on CSR and highlighted the significance of CSR to companies
Kansbod, Mathias y Andresen Fredrik Wang. "Corporate Identity Management : A case study of Corporate Identity within Linnaeus University". Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-19438.
Texto completoRenberg, Lina. "Identity and image – the story of expertise in a manufacturing company". Thesis, Högskolan Dalarna, Företagsekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:du-21474.
Texto completoChristensen, Blake P. "Break fees in Australian corporate takeovers and mergers /". [St. Lucia, Qld.], 2004. http://www.library.uq.edu.au/pdfserve.php?image=thesisabs/absthe18761.pdf.
Texto completoGudjonsdottir, Elly y Albina Jusubova. "CSR's effect on brand image". Thesis, Högskolan Kristianstad, Sektionen för hälsa och samhälle, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-14997.
Texto completoBartholmé, Roland H. "Investigating determinants and perceived consequences of auditory identity management : a corporate perspective among UK companies". Thesis, Brunel University, 2011. http://bura.brunel.ac.uk/handle/2438/6520.
Texto completoZHANG, YA–CHUN y 張雅君. "Corporate Social Responsibility and Corporate Image". Thesis, 2015. http://ndltd.ncl.edu.tw/handle/32657407455941178308.
Texto completo康寧大學
企業管理研究所
103
Faced with a rapid changing environment, in order to ensure sustainable management, a business must fulfill its corporate social responsibilities and establish its corporate image to enhance its market competitiveness. The study focuses on domestic enterprises to propose ways to assess CSR strategies and examine the influential factors of CSR strategy. According to the findings of the study, the higher the consumers’ cognition of the CSR, the greater the positive influence it will have on corporate image. Conversely, the lower the consumers’ cognition of the CSR, the lesser the positive influence it will have on the corporate image. In addition, corporate image also exerts a positive influence on the consumers’ willingness to buy, but the consumers’ cognition of CSR has no direct impact on willingness to buy. Of the various constructs of CSR, economic responsibility has the greatest influence on corporate image; therefore, these are key factors to be taken into consideration when fulfilling corporate social responsibilities.
Lai, Pei-Hsin y 賴佩欣. "The Relationships among Corporate Social Responsibility, Corporate Image, Brand Image, Customer Value, and Customer Satisfaction". Thesis, 2015. http://ndltd.ncl.edu.tw/handle/84870163959494982546.
Texto completo靜宜大學
國際企業學系
103
With industrial development, social progress and the impact of internationalization, corporate social responsibility (CSR) has been gradually emphasized and consumers increasingly put focus on the company’s contribution to society. Investigations of corporate social responsibility, corporate image, brand image, customer value and customer satisfaction were very few in the past. The main purpose of this study is to explore the relationship among these five. Using McDonald's as the study company, this research used questionnaires from the Internet to collect information of the sample consumers who are aware of McDonald's corporate social responsibility. A total of 210 valid questionnaires were collected. SPSS statistical software for statistical analysis was used. The result shows that corporate social responsibility has both significant positive impact on customer value, corporate image and brand image. Secondly, the corporate image and brand image also have positive effect on customer value. To explore the impact of customer value for the customer satisfaction, the result reveals that customer value has positive influence upon customer satisfaction. Finally, for practical implications, the study recommends that companies should strive to three things, namely the enterprise should respect laws and regulations, companies should make actions of moral and honest and company should pay attention to the moral principle of priority to reach the economic performance. These will enable company to enhance its customer value.
Bedeker, F. R. "Mediamonitering in die bestuur van korporatiewe beeld". Thesis, 2012. http://hdl.handle.net/10210/6877.
Texto completoDie waarde van hierdie ondersoek hou verband met die bemarking van 'n onderneming en die handhawing van 'n mededingende voordeel deur die projektering van 'n positiewe beeld (Anon., 1995a:92; Bateman & Zeithaml, 1993:75; Caminiti, 1992:50; Kotler & Armstrong, 1991:240). Hierdie aspek neem toe in belangrikheid soos wat die besigheidsmilieu in Suid-Afrika verander, veral wat betref die toetrede van buitelandse maatskappye tot die Suid-Afrikaanse mark.
Liu, Hsin-Yi y 劉欣怡. "Study on the Relationship between Corporate Social Responsibility and Corporate Image". Thesis, 2013. http://ndltd.ncl.edu.tw/handle/80715378510745220069.
Texto completo朝陽科技大學
企業管理系碩士班
101
In recent years, corporate social responsibility (CSR) has become a well discussed topic among corporations around the world. Many past studies found that corporate image could be enhanced when corporations fulfill their corporate social responsibility, and this in turn influences consumers’ purchase intention. Hence, social responsibility has become an important topic that arouses general concern. Corporations have different motivations and behaviors for promoting social responsibility. Motivations may include ethical consideration, economic and financial consideration, corporate reputation, while behaviors include compulsory duty and voluntary behaviors, or behaviors that aim at employees and those aim at external economy and environment. What impact does different CSR motivations and behaviors have on the corporate image is an issue that calls for our attention. Implementation of social responsibility in the fast food industry and retail industry was analyzed, and different corporations were compared to see if they have different emphasis on CSR motivations and behaviors. Moreover, it was also explored whether these motivations and behaviors have different impact on the corporate image of various corporations. Based on analysis of the results, the study also discussed the management implications of the relationship between social responsibility and corporate image, and proposed specific recommendations of how to plan and promote social responsibility in order to effectively enhance corporate image.
Hsu, Yun-Chia y 徐韻佳. "The effects of Corporate Sponsorship on Corporate Image and Purchase Intention". Thesis, 2009. http://ndltd.ncl.edu.tw/handle/14459509772063479173.
Texto completo淡江大學
國際貿易學系國際企業學碩士班
97
Corporate sponsorship is not only a philanthropic behavior but a marketing communications vehicle. A considerable amount of research has shown that two of the most common reasons why corporation enter into sponsorship are to increase corporate image and purchase intention. Therefore, this research discuss factors that affect corporate sponsoring efficiency through consumers’ perceptions, aim at corporate sponsoring ‘recreational sports’, and anticipant this research can help corporation in marketing affairs. This study chooses students Tamkang University as the research object that use the Stratified Random Sampling Proportional Allocation. We adopt questionnaire as a research tool with the main analytical methods for the regression analysis. This study finds that when consumers hold favorable attitudes toward the sponsor, the sponsor can enhance their corporate image and purchase intention by sponsorship. When consumers hold favorable attitudes toward recreational sports, the sponsor can enhance their purchase intention by sponsorship. When consumers consider the higher the congruence of the sponsor’s corporate image and sponsoring event is, the sponsor can enhance their corporate image and purchase intention by sponsorship. Corporate image has remarkable mediators influence results to the impact of consumers’ perceptions on purchase intention.
Liou, Mingyi y 劉明益. "The Relationships Between Corporate Image And Corporate Reputation As Mediator By Consistent Corporate Visual Identity". Thesis, 2012. http://ndltd.ncl.edu.tw/handle/19749675343946808946.
Texto completo義守大學
管理學院管理碩博士班
100
The purpose of this paper is to discuss that whether the enterprise have another strategy to keep their advantage in highly competitive and advertising wearout? This article aims to explore the relationship among consistent CVI, corporate image and corporate reputation. The results indicate consistency of CVI, it play the mediator role between corporate image and corporate reputation. Practical implications, follow van den Bosch et al. (2004) referred to as the reference. First, enterprise should planning strategic integration and the establishment of the CVI guidelines for the application. Second, development of the visual design tool must be balanced, for example corporate should improve the design of warehouse store to shape the atmosphere of high texture to enhance the consumer the emotional identification of the enterprise. Last, enterprise should regularly check the overall identity system in order to maintain the consistency of CVI.
Chen, Chien-Chung y 陳建忠. "The Study of the Relationships among Brand Image, Corporate Image, Country - of - Origin Image". Thesis, 2013. http://ndltd.ncl.edu.tw/handle/80427109049725029868.
Texto completo淡江大學
企業管理學系碩士在職專班
101
Image is important. Past studies mostly focus on the relation of brand image with corporate image or brand image with country of origin image. This study will use smartphones (iPhone series/Galaxy series) for the subject to research brand image, corporate image, country of origin image and take product involvement as a moderator variable to analyze the three images’ correlation. The study by the smartphone products, to explore the brand image, corporate image, country of origin image connected between each other and products involved in the interference effect. Take the "convenience sampling" sampling, and use the internet questionnaire over the internet with the issuance of the questionnaire, of explore by measuring the difference between the brand image, corporate image, country of origin image. After empirical analysis, the findings are summarized as follows: 1. The relationship between brand image and corporate image is positive. 2. The relationship for the country of origin image to the corporate image is is positive. 3. The relationship for the country of origin image to the brand image is positive. 4. Product involvement does not have the effects of interference on the association between the brand image and corporate image.
Souček, Martin. "Corporate identity". Master's thesis, 2006. http://www.nusl.cz/ntk/nusl-93353.
Texto completoLee, Chia-yueh y 李家悅. "Service Quality and Corporate Image of Airline". Thesis, 2003. http://ndltd.ncl.edu.tw/handle/97860548945446159100.
Texto completo淡江大學
管理科學學系
91
In this study, the goal is to understand the relationship between service quality and corporate image of airline company international line and the cognition of passengers’ service quality has significant different or not. Basing on the PZB model, comparing consumer type and population statistical variables of passenger with the constructs of service quality. We found that according to principal factor analysis, we extract 7 components of PZB measurement, which are 『Booking service』、『Luggage service』、『Service on plane』、『Counter convenience』、『Respect for customer』、『Airline company image』 and 『Integrated service quality』; In consumer type, important airline company、national and international company、member and non-member、different cabin seat types have significant difference in service quality ;『Internet service』is the most expected service; In population statistic, different ages and educational degrees have significant difference in service quality, but different sex、occupation、allocated money and living area haven’t;『Airline company image』 and 『Integrated service quality』has significant positive correlation.
Chen, Shiao-Shiuan y 陳曉暄. "Corporate Image Recognition used in Architectural Design". Thesis, 2010. http://ndltd.ncl.edu.tw/handle/96620001025195396216.
Texto completo大同大學
工業設計學系(所)
98
The government is now promoting the cultural and creative industry aggressively. How to integrate to professions of architectural design and brand image recognition to implement marketing activities and bring combined effects to create the competitiveness of the cultural and creative industry is now a major issue that worth to study by academics. First of all, This study implements field studies to understand the current overall development situations of brand strategy and design of the LV, CHANEL, Gucci brands. And then, it analyzes the related theories regarding enterprise recognition brand image and design by citation analysis. In addition, it will also implements interviews with professional experts of the brand recognition companies or architects, to build up the architectural design and brand recognition process questionnaire. This study adopts the Fuzzy Delphi Method to select the process items, and uses the selected items to implement the “Analytic Hierarchy Process” (AHP) at the second stage to get relative weight value of each item. Among all, the rankings of relative weight values regarding the evaluated standards of brand recognition and life cycle of architectural design of all experts are: “practical implementation” 0.356, “visual guidance” 0.158, “strategic positioning” 0.118, “interview survey” 0.111 and “CI Guidebook” 0.076. The result of practical proved result indicates that “practical implementation” is the critical stage that influences image recognition and evaluation of architectural design life cycle. Practical implementation strategy planning can enhance the recognition and brand image of the enterprise, and the related results are useful reference information for the academic circle and industry.
Chih-Wen, Sung y 宋志文. "A Study of Corporate Image in Taiwan". Thesis, 1998. http://ndltd.ncl.edu.tw/handle/91979026977072605853.
Texto completo國立臺灣科技大學
管理技術研究所
86
Corporate image is the whole values of company which can be evaluated by the public. And these values include quality of products , post-service, technical innovation, employees and societal duties, etc. A sound corporate image can help company to improve business reputation and to accomplish many tasks. So, we must find important corporate image attributes during the process of corporate image be molded, then we will have a well-laid strategy to establish a good corporate image.In this research, Factor Analysis was used to analyze 21 important corporate image attributes and positioning which were focused on six lead companies. The research sample was students who came from 25 universities. Besides, Content Analysis was used to analyze ACER''s corporate image, the research sample was 28 articles which were published on five kinds of famous magazines from January 1995 to December 1997.The results of this research showed that:1. The generalized dimensions of corporate image include Management Image, Symbolization Image and Marketing Image.2. The six lead companies'' corporate image include Public Relations Image, Substance Image and Leadership Image.3. These results of corporate image positioning for six lead companies were that CITI BANK was better than others in Public Relations Image, TSMC was better than others in Substance Image and ACER was better than others in Leadership Image.4. The public were influenced by the press of the company.5. For students, there were not different preference among the six lead companies but their grade. 企業形象a內容分析法
Chen, Cheng-Ta y 陳鉦達. "The Study of Corporate Image, Service Recovery". Thesis, 2002. http://ndltd.ncl.edu.tw/handle/75197098065621330772.
Texto completo中國文化大學
國際企業管理研究所
90
Understanding the role of corporate image in the customer retention decision is a key issue, however, it has received little attention in the service marketing area. Most customers consider that the corporate with better image usually takes better service re-covery measures. According to disconfirmation of expectation theory, however, better corporate image actually makes customers produce over-exceeding recovery expecta-tions process and leads to lower postrecovery satisfaction. This research uses experiment framework with totally 18 groups to investigate two different kinds of corporate images against three different degrees of service failures and recoveries. In summary, the results show that corporate image is positively related to recovery expectations. In turn, corporate image and recovery expectations have sig-nificant impact on postrecovery satisfaction.
Yen, Tso-Hsun y 顏佐訓. "The Effects of Corporate Social Responsibility on Corporate Image for Insurance Industry". Thesis, 2017. http://ndltd.ncl.edu.tw/handle/19851638868052665449.
Texto completo國立高雄第一科技大學
風險管理與保險研究所
105
In this study, the two dimensions of "cognition towards the insurance company''s corporate social responsibility" and "benefit generated from the insurance company''s corporate social responsibility" are taken as a basis to evaluate the improvement on the corporate image through the promotion of the insurance company''s corporate social responsibility. The research object is mainly composed of insurance practitioners. Under purposive sampling and questionnaire survey, a total of 200 valid questionnaires have been collected from the study objects. The result of factor analysis shows that those who have been working for 11~15 years have a higher degree of agreement towards the "cognition of corporate image" than employees who have been working for 16~20 years. Those who have an average annual income of NT$1 million ~ NT$1.5 million have a higher degree of agreement towards the "cognition of public welfare services" than employees who have an average annual income of less than NT$0.5 million. Those who have a child have a higher degree of agreement towards the “benefit of improved service innovation” than employees who have no child at all. Those who have a total subordinates of 4~6, 7~10, and 11 individuals have a higher degree of agreement towards the “benefit of corporate’s involvement in public welfare” than employees who have a total subordinates of 0~3. Those who have a total subordinates of 7~10 individuals have a higher degree of agreement towards “benefit of improved service innovation” than employees who have a total subordinates of 0~3. Those who have been working for 11~15 years have a higher degree of agreement towards the “benefit of improved service innovation” than employees who have been working for 1~5 years. Those who have an average annual income of NT$1 million ~ NT$1.5 million have a higher degree of agreement towards the “benefit of improved service innovation” than employees who have an average annual income of NT$1.5 million~NT$2 million.
Chiu, Chui-Hsien y 邱垂賢. "Corporate social responsibility, Corporate image on Employee productivity in Leofoo Deuelopment group". Thesis, 2013. http://ndltd.ncl.edu.tw/handle/19618511774534004183.
Texto completo中國文化大學
觀光休閒事業管理研究所
101
This study is from the corporate social responsibility, corporate image, employee productivity through indirect references in literature and logical reasoning, to identify the core problem. This research use Leofoo Deuelopment group, as the study of scope of the study, Leofoo Deuelopment group employee so as to convenience sampling method as a survey object, research time is September 2012 to December 2012, the survey object is Leofoo Deuelopment group employee Issued a total of 450 questionnaires, 352 valid questionnaires were used for this study. The results revealed that corporate social responsibility for corporate image is significant, corporate social responsibility for employee productivity is significant, corporate image for employee productivity is significant.
Su, Li-Juan y 蘇麗娟. "Corporate Social Responsibility, Corporate Image, Business Performance - Evidences from SMEs in Taiwan". Thesis, 2013. http://ndltd.ncl.edu.tw/handle/61191466637250632597.
Texto completo朝陽科技大學
財務金融系碩士班
101
The subject the enterprises carry out the responsibility to the society gains more attention. Quite a few studies confirmed that enterprises improved their corporate image and operating performance if they fulfilled their social promises. However, studies about the social responsibility of the enterprises focused more on cases or samples to large scale enterprises but much less on medium and small ones. Hence, this project mainly aimed to realize what were the ways the Taiwanese medium and small enterprises used to complete their social responsibility and to study how “the ways the enterprise adopted to fulfill their social responsibility (7 dimensions),” “enterprise image” and “operating performance” were related. In total, 420 questionnaires were randomly sent out and the valid questionnaires were 340 to give an effective response rate of 93.57%. The results showed that “to provide feedback through participating the community development,” “to feedback the community through helping the disadvantaged groups,” and “to feedback by providing corporate products for charity activities” were the most popular ways the medium and small enterprises used to carry out the social responsibility. This indicated that due to the limited resources, the help the medium and small enterprises had provided was highly related to their business operating items. Based on this operation, the relationship between the enterprises and the community residences, the enterprise images, as well as the operating performance were all enhanced. In addition, the statistical analysis of the results showed the enterprise image significantly affected the operating performance.