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Bibliografías temáticas / Corporate identity / Artículos de revistas

Artículos de revistas sobre el tema "Corporate identity"

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Autor: Grafiati

Publicado: 4 de junio de 2021

Última modificación: 30 de julio de 2024

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1

Koll-Schretzenmayr, Martina. "Schweizerische Corporate Identity? / Swiss Corporate Identity". disP - The Planning Review 36, n.º 142 (enero de 2000): 2–3. http://dx.doi.org/10.1080/02513625.2000.10556739.

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2

Balmer, John M. T. y Alan Wilson. "Corporate Identity". International Studies of Management & Organization 28, n.º 3 (septiembre de 1998): 12–31. http://dx.doi.org/10.1080/00208825.1998.11656738.

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3

Gins, Cornelia. "Corporate Identity". ZWR - Das Deutsche Zahnärzteblatt 112, n.º 5 (mayo de 2003): 187. http://dx.doi.org/10.1055/s-2003-39462.

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4

Rolland, Deborah y Jana O'Keefe Bazzoni. "Greening corporate identity: CSR online corporate identity reporting". Corporate Communications: An International Journal 14, n.º 3 (7 de agosto de 2009): 249–63. http://dx.doi.org/10.1108/13563280910980041.

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5

Dagli, Zeynep. "Corporate identity in interior design". New Trends and Issues Proceedings on Humanities and Social Sciences 2, n.º 1 (19 de febrero de 2016): 318–27. http://dx.doi.org/10.18844/gjhss.v2i1.314.

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6

Parum, Eva. "Corporate Governance and Corporate Identity". Corporate Governance: An International Review 14, n.º 6 (noviembre de 2006): 558–67. http://dx.doi.org/10.1111/j.1467-8683.2006.00530.x.

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7

Abratt, Russell y Nicola Kleyn. "Corporate identity, corporate branding and corporate reputations". European Journal of Marketing 46, n.º 7/8 (20 de julio de 2012): 1048–63. http://dx.doi.org/10.1108/03090561211230197.

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8

Argenti, Paul. "Managing CORPORATE IDENTITY". Design Management Journal (Former Series) 2, n.º 1 (10 de junio de 2010): 52–57. http://dx.doi.org/10.1111/j.1948-7169.1991.tb00064.x.

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9

Balmer, John M. T. "Corporate identity, corporate identity scholarship and Wally Olins (1930-2014)". Corporate Communications: An International Journal 20, n.º 1 (2 de febrero de 2015): 4–10. http://dx.doi.org/10.1108/ccij-08-2014-0052.

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Purpose – The role of Wally Olins (1930-2014) vis-à-vis corporate identity scholarship is appraised. The paper aims to discuss this issue. Design/methodology/approach – A review of Wally Olins published output on corporate identity. Specific focus is accorded to his two seminal publications (books): The Corporate Personality: An Inquiry into the Nature of Corporate Identity (1978) and Corporate Identity: Making Business Strategy Visible through Design (1989). Findings – Olins’ contribution to corporate identity scholarship is fivefold, namely: inspired and greatly influenced the first generation of corporate communications and corporate marketing academics; provided binary definitions of corporate identity; noted the importance of the Corporate Personality vis-à-vis the corporate identity; introduced the heroic and technocratic identity notions; and identified three, core, corporate identity structures (monolithic identity, endorsed identity and branded identity). In terms of his entire opus three distinct eras can be discerned, namely: 1978-1979: the identity exposition era; 1985-1999: the identity reiteration era; and 2000-2014 brand adherent era. Practical implications – Olins was also part of the English corporate marketing revolution where the importance of organisations (other than products and services) were recognised. His reflections and those of others inspired Balmer (1998) to formally introduced the corporate marketing perspective where the focus of marketing focuses on organisations, stakeholders, societal concerns and the temporal dimension. Originality/value – This is the first assessment of Olins’ influence on corporate identity scholarship. It critically appraises the nature of his contribution in his three writing periods vis-a-vis corporate identity scholarship and identifies five, significant, contributions he has made to the corporate identity canon.

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10

Moingeon, B. "From Corporate Culture to Corporate Identity". Corporate Reputation Review 2, n.º 4 (octubre de 1999): 352–60. http://dx.doi.org/10.1057/palgrave.crr.1540091.

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11

Sezen GÖKSU, Tekmil. "Examination of Corporate Identity Formation Corporate Identity of Besiktas Gymnastics Club". International journal of Science Culture and Sport 6, n.º 29 (1 de enero de 2018): 499–509. http://dx.doi.org/10.14486/intjscs790.

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12

Krissanya, Nofriska y Yulia Arisnani Widyaningsih. "IMPLEMENTATION OF CORPORATE BRAND IDENTITY MATRIX IN BUILDING CORPORATE BRAND IDENTITY". JRMSI - Jurnal Riset Manajemen Sains Indonesia 14, n.º 01 (1 de abril de 2023): 1–8. http://dx.doi.org/10.21009/jrmsi.014.1.01.

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Tujuan dari penelitian ini adalah mengimplementasikan kerangka Corporate Brand Identity Matrix (CBIM) untuk mengembangkan identitas mereka perusahaan New Company (New Co) dan mengetahui pemahaman karyawan XYZ atas identitas merek perusahaannya. Teknik wawancara mendalam (in depth interview/ IDI) digunakan untuk memperoleh data primer dengan metode studi kasus tunggal. Responden dalam penelitian ini adalah perwakilan karyawan dan manajemen eksekutif XYZ dari berbagai posisi dan unit kerja. Untuk mereprsentasikan karyawan dan manajemen XYZ, sebelas orang responden dari berbagai posisi dan unit kerja dilibatkan dalam penelitian ini. Analisis data hasil wawancara dilakukan melalui teknik analisis konten, analisis tematik dan analisis triangulasi sumber untuk merumuskan hasil penelitian ini. Berdasarkan hasil penelitian, pemahaman identitas merek perusahaan XYZ lebih terkonsentrasi pada area pemasaran atau eksternal, khususnya identitas visual. Selanjutnya diperoleh kerangka CBIM untuk New Co, dimana terdapat beberapa elemen yang mirip dengan kerangka CBIM XYZ.

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13

Tsai, Shu‐pel. "Corporate marketing management and corporate‐identity building". Marketing Intelligence & Planning 26, n.º 6 (19 de septiembre de 2008): 621–33. http://dx.doi.org/10.1108/02634500810902866.

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14

Balmer, John M. T. "Advances in corporate brand, corporate heritage, corporate identity and corporate marketing scholarship". European Journal of Marketing 51, n.º 9/10 (12 de septiembre de 2017): 1462–71. http://dx.doi.org/10.1108/ejm-07-2017-0447.

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Purpose This article introduces the special symposium entitled “Advances in corporate brand, corporate heritage, corporate identity and corporate marketing scholarship” and provide a synopsis of the five articles constituting this symposium. By means of context, this article celebrates the anniversaries of four marketing milestones apropos the formal introduction of the corporate brand concept (1995), the formal introduction of the corporate heritage notion (2006), the first special edition (in this journal) devoted to corporate identity (1997) and the formal introduction of the corporate marketing philosophical approach (1998). The latter – corporate marketing – can be viewed as a revolution in marketing thought by noting that mutually beneficial company–stakeholder relationship can be based on corporate identities and corporate brands are not restricted to products and/or services. Design/methodology/approach Taking a retrospective, this paper explains the four marketing milestones detailed above and notes the revolutionary notion of corporate marketing. All of the aforementioned have meaningfully advanced marketing scholarship over the last 20 years. Findings This study provides 18 reflections of developments with the corporate brand and corporate identity fields. It also shows the seminal importance of European Journal of Marketing (EJM) special editions on the territory dating back to 1997. Practical implication This paper discusses how corporate identity, corporate branding, corporate heritage, corporate identity and corporate marketing have, increasingly, become mainstream marketing concerns. Originality/value In marking these milestones, this celebratory EJM symposium comprises cutting-edge scholarship on the aforementioned areas, penned by renowned and prominent scholars from Australia, England, Germany and the USA.

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15

Group, Doblin. "Corporate Identity: What's Next". Design Management Journal (Former Series) 7, n.º 1 (10 de junio de 2010): 39–46. http://dx.doi.org/10.1111/j.1948-7169.1996.tb00467.x.

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16

Podnar, Klement. "Corporate identity in Slovenia". Corporate Communications: An International Journal 10, n.º 1 (marzo de 2005): 69–82. http://dx.doi.org/10.1108/13563280510578213.

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17

Langendorf, Richard. "Graphics corporate identity 1". Computers, Environment and Urban Systems 15, n.º 1-2 (enero de 1991): 86. http://dx.doi.org/10.1016/0198-9715(91)90094-t.

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18

Balmer, John M. T. "Corporate identity, corporate branding and corporate marketing ‐ Seeing through the fog". European Journal of Marketing 35, n.º 3/4 (1 de abril de 2001): 248–91. http://dx.doi.org/10.1108/03090560110694763.

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Outlines 15 explanations for the fog which has enveloped the nascent domains of corporate identity and corporate marketing. However, the fog surrounding the area has a silver lining. This is because the fog has, unwittingly, led to the emergence of rich disciplinary, philosophical as well as “national”, schools of thought. In their composite, these approaches have the potential to form the foundations of a new approach to management which might be termed “corporate marketing”. In addition to articulating the author’s understanding of the attributes regarding a business identity (the umbrella label used to cover corporate identity, organisational identification and visual identity) the author outlines the characteristics of corporate marketing and introduces a new corporate marketing mix based on the mnemonic “HEADS”[2]. This relates to what an organisation has, expresses, the affinities of its employees, as well as what the organisation does and how it is seen by stakeholder groups and networks. In addition, the author describes the relationship between the corporate identity and corporate brand and notes the differences between product brands and corporate brands. Finally, the author argues that scholars need to be sensitive to the factors that are contributing to the fog surrounding corporate identity. Only then will business identity/corporate marketing studies grow in maturity.

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19

Wrenn, Mary. "Identity, identity politics, and neoliberalism". Panoeconomicus 61, n.º 4 (2014): 503–15. http://dx.doi.org/10.2298/pan1404503w.

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With the intensification of neoliberalism, it is useful to examine how some individuals might cope with the irrationality of the system. Neoliberalism cloaks the execution of the corporate agenda behind rhetorical manipulation that advocates for limited government. The corollary absence of government involvement on behalf of the citizenry writ large disarms the means of social redress for the individual. Democracy funded and fueled by corporate power thereby disenfranchises the individual, provoking some to search for empowerment through identity politics. The argument set forth suggests that individuals construct, reinforce, or escalate allegiance to identities as a coping mechanism, some of which manifest in violent identity politics.

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20

Burghausen, Mario y John M. T. Balmer. "Corporate heritage identity stewardship: a corporate marketing perspective". European Journal of Marketing 49, n.º 1/2 (9 de febrero de 2015): 22–61. http://dx.doi.org/10.1108/ejm-03-2013-0169.

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Purpose – The purpose of this empirical study was to introduce the theory of corporate heritage stewardship by focussing on the nascent corporate heritage identity domain. In particular, the research explores managers’ collective understanding of their organisation’s corporate heritage and how the latter is marshalled, and strategically represented, by them. The case study was undertaken in Great Britain’s oldest extant brewery. Established in 1698, Shepherd Neame is one of UK’s oldest companies. Design/methodology/approach – Empirical research informed by a theory-building, case study using qualitative data. This study draws on multiple sources of data generated through semi-structured interviews, the analysis of documents and non-participant observations. The analysis of data was facilitated by a multi-stage coding process and a prolonged hermeneutic interaction between data, emerging concepts and extant literature. Findings – Corporate heritage identity stewardship theory argues that the strategic enactment of a corporate heritage identity is predicated on a particular management mindset, which is meaningfully informed by three awareness dimensions expressed by managers (i.e. awareness of positionality, heritage, and custodianship). These awareness dimensions are underpinned by six managerial stewardship dispositions characterised by a sense of: continuance, belongingness, self, heritage, responsibility and potency. The findings are synthesised into a theoretical framework of managerial corporate heritage identity stewardship. Research limitations/implications – The insights from this empirical case study meaningfully advance our theoretical understanding of the corporate heritage identity domain. Whilst the empirical contribution of this study is qualitatively different from statistical/substantive generalisations, which seek to establish universal laws, the research insights are valuable in terms of theory-building in their own terms and are analytically generalisable. The insights from this study have the potential to inform further studies on corporate heritage identities, including research underpinned by a positivistic, and quantitative, methodology. Practical implications – The findings have utility for corporate marketing management, in that they illustrate how a collective corporate heritage mindset can both inform, as well as guide, managers in terms of their stewardship of their firm’s corporate heritage identity. The theoretical framework is of utility in practical terms, in that it reveals the multiple dimensions that are significant for management stewardship of a corporate heritage identity. Originality/value – The research confirms and expands the notion of management stewardship in corporate identity in corporate marketing contexts by identifying how a multi-dimensional managerial mindset has constitutive and instrumental relevance. Moreover, this study identifies the distinct characteristics of this corporate identity type – corporate heritage identity – which are revealed to have a saliency for managers. Both insights underpin the corporate heritage identity stewardship theory explicated in this article.

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21

Balmer, John M. T. "Corporate Identity and the Advent of Corporate Marketing". Journal of Marketing Management 14, n.º 8 (noviembre de 1998): 963–96. http://dx.doi.org/10.1362/026725798784867536.

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22

Perelygina, Elena B. "Corporate Identity as a Factor of Corporate Security". Psychology in Russia: State of Art 5, n.º 1 (2011): 348. http://dx.doi.org/10.11621/pir.2011.0023.

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23

Macmillan, Alex. "JGM Special Focus: Corporate Identity, Corporate Associations (CIA)". Journal of General Management 35, n.º 1 (septiembre de 2009): 1–3. http://dx.doi.org/10.1177/030630700903500101.

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24

Harris, Fiona y Leslie de Chernatony. "Corporate branding and corporate brand performance". European Journal of Marketing 35, n.º 3/4 (1 de abril de 2001): 441–56. http://dx.doi.org/10.1108/03090560110382101.

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Corporate branding necessitates a different management approach. It requires greater emphasis on factors internal to the organisation, paying greater attention to the role of employees in the brand building process. This paper explores the implications of corporate branding for the management of internal brand resources. We describe a model for managing brands through narrowing the gap between a brand’s identity and its reputation and, building on this, identify three key factors that affect brand perceptions and brand performance. Finally, we review some of the mechanisms that may be used to facilitate greater congruence of brand perceptions within the brand team and communication of a brand’s identity to employees.

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25

Dagli, Zeynep. "Corporate identity in interior design". New Trends and Issues Proceedings on Humanities and Social Sciences 2, n.º 1 (19 de febrero de 2016): 318–27. http://dx.doi.org/10.18844/prosoc.v2i1.314.

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In todayâ€™s capitalist world, a well-established corporate identity may be accepted as a significant contributor to corporate success. Corporations are engaging in the process of redesigning their corporate identities to establish a sustainable relationship with the customers. Corporations may use different elements to reflect their corporate identities in a desired manner to their customers and interior design is one of those elements commonly used. Interior design of corporate spaces is the visual face of corporations and also a visual communication ground with the customer. In this framework, aim of this paper is to explore the interior design applications on a specific private bank branch example in Turkey as a case study to emphasize the importance of interior design in creating corporate identity. It presents an interdisciplinary study both in graphic and interior design disciplines. The conclusion of this paper contributes to the investigations regarding the impact of interior design for desired customer perception.Keywords: interior design, corporate identity, customer perception, banks

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26

Thøger Christensen, Lars y Søren Askegaard. "Corporate identity and corporate image revisited ‐ A semiotic perspective". European Journal of Marketing 35, n.º 3/4 (1 de abril de 2001): 292–315. http://dx.doi.org/10.1108/03090560110381814.

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Asserts that the marketing discipline has been quite instrumental in securing and maintaining both practical and theoretical attention to the issues of identity and image in contemporary organisations. Discusses and critiques much of the discourse of corporate identity and image management. This is accomplished through a semiotic exercise in which prevailing perspectives and assumptions with respect to corporate identity and image are explained, analysed and subjected to a coherent interpretive framework. Rather than trying to legislate terminology or suggest conceptual parsimony, we use the semiotic framework as one way to illustrate the benefits of theoretical consistency and to stimulate self‐reflection among scholars who use the notions of identity and image.

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27

Balmer, John M. T., Kyoko Fukukawa y Edmund R. Gray. "The Nature and Management of Ethical Corporate Identity: A Commentary on Corporate Identity, Corporate Social Responsibility and Ethics". Journal of Business Ethics 76, n.º 1 (15 de febrero de 2007): 7–15. http://dx.doi.org/10.1007/s10551-006-9278-z.

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28

Nadeak, Salam Irianto y Imam Hakim. "REDESIGN CORPORATE IDENTITY UCOK STICKER". Jurnal Ilmiah Publipreneur 5, n.º 1 (30 de junio de 2017): 48–55. http://dx.doi.org/10.46961/jip.v5i1.113.

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Pembentukan sebuah identitas perusahaan tidak hanya berhenti pada pembuatan maupun peremajaan sebuah logo, logo hanyalah awal dari sebuah langkah strategis yang harus disertai dengan pembuatan atau peremajaan elemen-elemen pendukungnya yang kemudian diterapkan secara konsisten dan berkesinambungan.Dengan adanya Corporate Identity yang baru, logo tersebut nantinya akan di aplikasikan ke setiap media promosi berupa spanduk, x-banner, katalog, dan lain-lain. Agar identitas Ucok Stickerdapat dikenal masyarakat luas dan bermanfaat untuk meningkatkan penjualan.Redesign Corporate Identitydilatar belakangi karena kurang efektifnya corporate identity yang lama. Ucok Sticker sudah berdiri sejak 1990 akan tetapi belum mempunyai identitas yang tepat. Tujuan redesign corporate identity ini sebagai identitas ucok sticker agar memiliki filosofi yang sama dengan perusahaan.Proses redesign corporate identity ini menggunakan teknik penulisan. Adapun tekniknya yaitu observation (pengamatan langsung) yaitu penulis melakukan pengamatan langsung saat berada di ucok sticker, wawancara yaitu penulis melakukan wawancara dengan pemilik ucok sticker agar memperoleh penjelasan terperinci tentang data-data yang lebih lengkap dan akurat, kepustakaan yaitu penulis mencari berbagai sumber bacaan yang digunakan penulis untuk mencari data-data yang diperlukan untuk membantu penulisan penelitian ini.Penelitian ini merupakan logo baru. Dengan adanya logo baru ini diharapkan dapat menarik pelanggansebanyak-banyaknya. Logo tersebut nantinya yang akan mewujudkan visualisasi dan identitas perusahaan tersebut.

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Sokriukin, Aleksei. "China's corporate identity". nauka.me, n.º 4 (2020): 0. http://dx.doi.org/10.18254/s241328880013312-7.

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Melewar, T. C. y John Saunders. "Global corporate visual identity systems". International Marketing Review 15, n.º 4 (agosto de 1998): 291–308. http://dx.doi.org/10.1108/02651339810227560.

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31

Abratt, Russell y Michela Mingione. "Corporate identity, strategy and change". Journal of Brand Management 24, n.º 2 (25 de enero de 2017): 129–39. http://dx.doi.org/10.1057/s41262-017-0026-8.

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32

Giessner, Steffen R., Johannes Ullrich y Rolf van Dick. "Social Identity and Corporate Mergers". Social and Personality Psychology Compass 5, n.º 6 (junio de 2011): 333–45. http://dx.doi.org/10.1111/j.1751-9004.2011.00357.x.

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33

Schmidt, Klaus. "Corporate identity: an evolving discipline". Corporate Communications: An International Journal 2, n.º 1 (enero de 1997): 40–45. http://dx.doi.org/10.1108/eb046533.

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Rothe, Anna von Eisenhart. "Corporate Identity – Das sind Sie!" ergopraxis 11, n.º 06 (junio de 2018): 44–45. http://dx.doi.org/10.1055/a-0587-7812.

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Wer sind Sie, was zeichnet Sie aus? Woran denken Patienten, Klienten, Ärzte und Kollegen, wenn Sie an Ihre Praxis denken? Könnten Sie diese Fragen beantworten? Schon wieder eine Frage! Aber eine gute. Ein unverwechselbares Profil der Praxis und ein gutes Image sind Gold wert. Überlassen Sie es nicht dem Zufall, wie man über Ihr Unternehmen denkt und spricht. Arbeiten Sie stattdessen konsequent an Ihrer Corporate Identity.

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Eisenhart Rothe, Anna von. "Corporate Identity – Das sind Sie!" physiopraxis 16, n.º 06 (junio de 2018): 56–57. http://dx.doi.org/10.1055/a-0587-8162.

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Wer sind Sie, was zeichnet Sie aus? Woran denken Patienten, Klienten, Ärzte und Kollegen, wenn Sie an Ihre Praxis denken? Könnten Sie diese Fragen beantworten? Schon wieder eine Frage! Aber eine gute. Ein unverwechselbares Profil der Praxis und ein gutes Image sind Gold wert. Überlassen Sie es nicht dem Zufall, wie man über Ihr Unternehmen denkt und spricht. Arbeiten Sie stattdessen konsequent an Ihrer Corporate Identity.

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36

Lambert, Andrew. "CORPORATE IDENTITY AND FACILITIES MANAGEMENT". Facilities 7, n.º 12 (diciembre de 1989): 7–12. http://dx.doi.org/10.1108/eb006515.

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Schmitt, Bernd H., Alex Simonson y Joshua Marcus. "Managing corporate image and identity". Long Range Planning 28, n.º 5 (octubre de 1995): 82–92. http://dx.doi.org/10.1016/0024-6301(95)00040-p.

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38

Langendorf, Richard. "Corporate design. Graphic identity systems". Computers, Environment and Urban Systems 15, n.º 1-2 (enero de 1991): 86. http://dx.doi.org/10.1016/0198-9715(91)90096-v.

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39

Urde, Mats. "The corporate brand identity matrix". Journal of Brand Management 20, n.º 9 (noviembre de 2013): 742–61. http://dx.doi.org/10.1057/bm.2013.12.

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40

Gorb, Peter. "The psychology of corporate identity". European Management Journal 10, n.º 3 (septiembre de 1992): 310–14. http://dx.doi.org/10.1016/0263-2373(92)90025-y.

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41

Cullen, John. "Corporate identity and reputation intelligence". Business Information Review 22, n.º 2 (junio de 2005): 101–6. http://dx.doi.org/10.1177/0266382105054767.

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Melewar, T. C. y Elif Karaosmanoglu. "Seven dimensions of corporate identity". European Journal of Marketing 40, n.º 7/8 (julio de 2006): 846–69. http://dx.doi.org/10.1108/03090560610670025.

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Anson, W. "Corporate Identity — Value and Valuation". Corporate Reputation Review 3, n.º 2 (abril de 2000): 164–68. http://dx.doi.org/10.1057/palgrave.crr.1540110.

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Pruzan, P. "Corporate Reputation: Image and Identity". Corporate Reputation Review 4, n.º 1 (abril de 2001): 50–64. http://dx.doi.org/10.1057/palgrave.crr.1540132.

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Melewar, T. C. y Elizabeth Jenkins. "Defining the Corporate Identity Construct". Corporate Reputation Review 5, n.º 1 (abril de 2002): 76–90. http://dx.doi.org/10.1057/palgrave.crr.1540166.

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Leitch, Shirley y Judy Motion. "Multiplicity in corporate identity strategy". Corporate Communications: An International Journal 4, n.º 4 (diciembre de 1999): 193–200. http://dx.doi.org/10.1108/13563289910299319.

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TAN, Enis Timuçin. "CORPORATE IDENTITY CHALLENGE IN INSTITUTIONALISING OF UNIVERSITIES AND SIGNATURE OF CORPORATE IDENTITY; UNIVERSITY LOGOS". TURKISH ONLINE JOURNAL OF DESIGN ART AND COMMUNICATION 6, n.º 4 (1 de octubre de 2016): 387–99. http://dx.doi.org/10.7456/10604100/003.

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Burghausen, Mario y John M. T. Balmer. "Corporate heritage identity management and the multi-modal implementation of a corporate heritage identity". Journal of Business Research 67, n.º 11 (noviembre de 2014): 2311–23. http://dx.doi.org/10.1016/j.jbusres.2014.06.019.

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Wong, Jia Yun y Ganga Sasidharan Dhanesh. "Corporate social responsibility (CSR) for ethical corporate identity management". Corporate Communications: An International Journal 22, n.º 4 (2 de octubre de 2017): 420–39. http://dx.doi.org/10.1108/ccij-12-2016-0084.

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Purpose The purpose of this paper is to examine the framing and rhetorical devices employed by luxury brands to build CSR-based, ethical corporate identities while managing complexities of the CSR-luxury paradox, the perceived clash between the self-transcendent values of CSR, and the self-enhancement values of luxury. Design/methodology/approach Qualitative frame analysis was conducted to create detailed frame matrices for each dimension of CSR message content, followed by quantitative content analysis to establish the extent of usage of these frames across 43 luxury brand websites in the apparel, beauty, jewelry, and watch categories. Findings Luxury brands predominantly framed their CSR efforts as discretionary, driven by altruistic motives. They foregrounded brand over social issue and highlighted substantial input into CSR efforts consistently over a period. CSR efforts were put into programs that were congruent with the brands’ business and that conveyed impact in abstract terms, evoking emotions over logic. Such framing across the CSR message-dimensions of issues, motives, importance, commitment, fit, and impact reflected a sophisticated understanding of communicating to a socially and environmentally conscious demographic while simultaneously aligning with the central, enduring, and distinctive characteristics of luxury. Originality/value This study contributes to emerging empirical work on CSR as a tool to build ethical corporate identity. This study also adds to the literature on identity management and CSR communication in the luxury industry, a sector that exceeded €1 trillion in retail sales in 2016.

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Schielke, T. "Light and corporate identity: Using lighting for corporate communication". Lighting Research & Technology 42, n.º 3 (16 de agosto de 2010): 285–95. http://dx.doi.org/10.1177/1477153510369526.

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