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Libros sobre el tema "Consumer"

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Autor: Grafiati

Publicado: 4 de junio de 2021

Última modificación: 1 de agosto de 2024

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1

Vogel, David. When consumers oppose consumer protection. St. Louis, Mo: Center for the Study of American Business, Washington Unversity, 1989.

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2

Mowen, John C. Consumer behavior. 4^a ed. Englewood Cliffs, N.J: Prentice-Hall, 1995.

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3

Mowen, John C. Consumer behavior. 2^a ed. New York: Macmillan, 1990.

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4

Mowen, John C. Consumer behavior. 5^a ed. Upper Saddle River, N.J: Prentice-Hall, 1997.

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5

Zelenak, Mel J. Consumer economics: The consumer in our society. Scottsdale, Ariz: Holcomb Hathaway, 2010.

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6

Lee, Stewart Munro. Consumer economics: The consumer in our society. Columbus, Ohio: Pub. Horizons, 1990.

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7

Zelenak, Mel J. Consumer economics: The consumer in our society. Scottsdale, Ariz: Holcomb Hathaway, 2010.

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8

Zelenak, Mel J. Consumer economics: The consumer in our society. Scottsdale, Ariz: Holcomb Hathaway Publishers, 2006.

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9

Zelenak, Mel J. Consumer economics: The consumer in our society. Scottsdale, Ariz: Pub. Horizons, 1993.

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10

D, Wyllie Eugene y Warmke Roman F, eds. Consumer economics. Cincinnati: South-Western Pub. Co., 1988.

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11

Naumov, Vladimir. Consumer behavior. ru: INFRA-M Academic Publishing LLC., 2020. http://dx.doi.org/10.12737/1014653.

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The book describes the basic issues concerning consumer behavior on the basis of the simulation of the decision-making process on buying behavior of customers in the sales area of the store and shopping Internet sites. The classification of models of consumer behavior, based on research in the area of economic, social and psychological theories and empirical evidence regarding decision-making by consumers when purchasing the goods, including online stores. Methods of qualitative and quantitative research of consumer behavior, fundamentals of statistical processing of empirical data. Attention is paid to the processes of consumers ' perception of brands (brands) and advertising messages, the basic rules for the display of goods (merchandising) and its impact on consumer decision, recommendations on the use of psychology of consumer behavior in personal sales. Presents an integrated model of consumer behavior in the Internet environment, the process of perception of the visitor of the company, the factors influencing consumer choice of goods online. Is intended for preparation of bachelors in directions of preparation 38.03.02 "Management", 38.03.06 "trading business" and can be used for training of bachelors in direction of training 43.03.01 "Service", and will also be useful for professionals working in the field of marketing, distribution and sales.

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12

1940-, Arora Ramesh Kumar, Gulati Anuja y Jaipur Management Association, eds. Consumer-orientation, premises and perspectives. Jaipur, India: Arihant Pub. House, 1994.

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13

Indian Institute of Public Administration. Centre for Consumer Studies, ed. Consumers, consumerism and consumer protection: Indian context. Delhi: Centre for Consumer Studies, Indian Institute of Public Administration, in collaboration with Abhijeet Publications, 2010.

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14

Rosenberger, Günther. Risiken für Konsumkompetenz und Persönlichkeitsentwicklung in der Wohlstandsgesellschaft. Frankfurt am Main: P. Lang, 2005.

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15

Garman, E. Thomas. Consumer economic issues in America. 2^a ed. Houston, Tex: Dame Publications, 1993.

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16

Garman, E. Thomas. Consumer economic issues in America. Boston: Houghton Mifflin Co., 1991.

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17

Berkman, Harold W. Consumer behavior: Concepts and strategies. 3^a ed. Boston, Mass: Kent Pub. Co., 1986.

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18

Garman, E. Thomas. Consumer economic issues in America. 5^a ed. Houston: Dame Publications, 1997.

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19

Consumer or consumed? Bradford: Abundant Life, 2004.

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20

Reiboldt, Wendy. Consumer Economics. Kendall Hunt Publishing Company, 2017.

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21

Kahle, Lynn R. y Eda Gurel-Atay. Consumer Social Values. Taylor & Francis Group, 2019.

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22

Organisation for economic co-operation and development. Consumer Policy Toolkit. Rowman & Littlefield Publishers, Incorporated, 2010.

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23

Changing consumer behaviour. London: Cassell, 1990.

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24

Wyllie, Eugene D., Nancy A. Lang y D. Hayden Green. Consumer Economics. Thomson South-Western, 1989.

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25

Holbrook, Morris B. Consumer Research. SAGE Publications, Incorporated, 1995.

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26

Harding, Geoffrey. Consumer Credit & Consumer Hire. Gaunt, 1994.

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27

Consumer Sourcebook (CONSUMER SOURCEBOOK). Thomson Gale, 2005.

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28

Hill, Sonya D., ed. Consumer Sourcebook (CONSUMER SOURCEBOOK). VISIBLE INK PRESS, 2002.

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29

Soderlind, Steven D. Consumer Economics. Shubhi Publications,India, 2004.

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30

Hilton, Matthew. Consumer Movements. Editado por Frank Trentmann. Oxford University Press, 2012. http://dx.doi.org/10.1093/oxfordhb/9780199561216.013.0026.

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The phenomena of consumer organizing, consumer protesting, consumer activism, and consumer movements are not confined to recent decades. While many consumers have undoubtedly displayed a voracious appetite for getting ever more stuff, others have demonstrated an engaged form of citizenship eager to inject morality and politics into the marketplace. Yet for all that the study of consumption has expanded exponentially over the last three decades, it is only relatively recently that our knowledge of these movements has come anywhere close to catching up with what is known about, say, consumer psychology, consumer marketing, consumer economics, or the cultural practices of shoppers. This article examines why scholars of consumption have turned to an analysis of consumer activism, offers a broad chronology of consumer movements to show the different types of consumer politics that have emerged over the last 200 years, and looks at some of the areas to which future scholars of consumption and social movements might turn their attention.

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31

Consumer protection in India. New Delhi: Library of Congress Office, 1999.

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32

Consumer protection in India. New Delhi: Library of Congress Office, 2005.

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33

Consumer protection in India. New Delhi: Library of Congress Office, 1996.

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34

Consumer protection in India. New Delhi: Library of Congress Office, 1993.

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35

Consumer protection in India. New Delhi: Library of Congress Office, 2000.

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36

Consumer protection in India. New Delhi: Library of Congress Office, 1998.

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37

Consumer protection in India. New Delhi: Library of Congress Office, 1999.

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38

Minor, Michael y John C. Mowen. Consumer Behavior. Pearson Education, Limited, 1997.

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39

Nordic Consumer Culture: State, Market and Consumers. Palgrave Macmillan, 2019.

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40

Hoffmann, Stefan y Payam Akbar. Consumer Behaviour: Understanding Consumers - Designing Marketing Activities. Springer Fachmedien Wiesbaden GmbH, 2022.

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41

Consumer power: Anywhere, anytime, anyone. Penang, Malaysia: Neo Sentuhan, 2011.

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42

Darıcı, Sefer, ed. CONSUMER. Sciendo, 2021. http://dx.doi.org/10.2478/9788366675247.

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43

Gira, Michael. Consumer. mox & maritz, 2005.

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44

NA. Consumer Behav& Crit Thnkg in Consumr Behav. Addison Wesley Longman, 2006.

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45

Gunter, Barrie. Consumer Profiles (RLE Consumer Behaviour). Routledge, 2014. http://dx.doi.org/10.4324/9781315736068.

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46

Foxall, Gordon R. Consumer Behaviour (RLE Consumer Behaviour). Routledge, 2014. http://dx.doi.org/10.4324/9781315736082.

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47

Consumer China 2005 (Consumer China). Euromonitor Publications, 2005.

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48

Consumer Education (RLE Consumer Behaviour). Routledge, 2014. http://dx.doi.org/10.4324/9781315733593.

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49

Consumer USA 2000 (Consumer Series). 5^a ed. Euromonitor Intl, 2000.

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50

PLC, Euromonitor. Consumer Asia 2002 (Consumer Asia). 9^a ed. Euromonitor Publications, 2002.

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