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Boldyrev, Vladimir A. "Publications about Scientific Schools in Legal Publications: Statistic Data and its Analysis". Pravosudie / Justice 5, n.º 3 (29 de septiembre de 2023): 47–59. http://dx.doi.org/10.37399/2686-9241.2023.3.47-59.
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Introduction. Despite the high importance of scientific schools in jurisprudence, there is a lack of objective data confirming or refuting the role of associations of this type for the social sciences. To determine the importance of long-term associations of scientists for conducting research, to demonstrate the effectiveness of various groups of journals that inform the legal community about the importance of collective cognitive activity. Theoretical Basis. Methods. Based on statistical research methods of publications published in the Scientific Electronic Library “eLIBRARY.RU”, the conclusion is made about the importance of scientific schools for conducting research activities in the fields of natural, technical, medical, agricultural and socio-humanitarian sciences. Results. A pattern has been revealed: if the object of study is a person as a biological unit (for medical sciences) or a social unit (for social sciences and humanities), the number of mentions of scientific schools in publications on the relevant topic is generally higher compared to natural, technical or agricultural sciences. The scientific school is of the highest importance for such a fundamental legal discipline as the history of state and law. According to the frequency of appeals to the phenomenon of the scientific school, the science of the history of state and law is closer to the historical sciences than to the legal ones. The importance of collective research in the field of law and collective knowledge of reality is not sufficiently communicated to practicing lawyers in periodicals aimed at the appropriate audience. Discussion and Conclusions. Complex self-regulating systems as objects of research, whose behavior is characterized by the property of low predictability, have another system as one of the tools and measurement parameters – the scientific school and its founder. The society is one of the most complex self-regulating systems, which explains the role played by the scientific school in the field of jurisprudence. Practitioners should be involved in the work of research teams, whose work contributes to increasing the degree of reliability of research results, increases the practical significance and accessibility for the consumer of scientific products.
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Kozlova, Irina V. "Risky Sexual Behavior Among Alcohol Consumers in the Youth Environment (Sociologic Analysis)". Sociologicheskaja nauka i social naja praktika 6, n.º 4 (2018): 130–38. http://dx.doi.org/10.19181/snsp.2018.6.4.6090.
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The article presents the results of the study “Lifestyle of student youth: behavioral risks”, which was carried out in 2016–2017. The survey was conducted among college and university students aged 17–23 years. The particularities of influence of alcohol on the guideline beliefs of young people about sexuality and in particular on sexual behavior are revealed. Youth consuming alcohol beverages systematically is distinguished by a more liberal attitude towards sex and premarital sexual contacts, as well as broad guideline beliefs about the acceptability of various sexual activities, and a lower sexual culture. The results of a sociological survey indicate a high sexual activity of students. The low level of social culture and education, the immature system of sexual education, a large number of questionable sources of information on this topic are the causes of this problem. The article identifies the negative effects of alcohol consumption before intimacy, as well as the level of knowledge of young people on safe sex issues. An analysis of medical statistics indicates that alcohol and drugs that are consumed even periodically increase the potential risk of HIV infection. The extensive empirical material of the sociology sector of deviant behavior shows the main behavioral risks to the health of the youth: alcohol consumption, risky sexual behavior. Also, the role of prevention of risky sex among the young is indicated, which should be based on timely moral and ethical education. The need was emphasized for prevention of alcohol abuse to the extent of the spiritual and moral education of young people, as well as the propaganda of safe sexual behavior.
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Bondarenko, Оlena M. y Lуubov O. Striy. "The Impact of Modern Digital Communications on Consumer Behavior". Business Inform 2, n.º 553 (2024): 346–55. http://dx.doi.org/10.32983/2222-4459-2024-2-346-355.
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The article discusses the features of the influence of modern digital communications on consumer behavior. An analysis of research and publications of both domestic and foreign authors on the problems and trends of the impact of digitalization of society and the development of digital communications on consumer behavior is carried out. It is pointed out that, in general, the digitalization of society and the development of digital communications lead to a change in consumer behavior, requiring companies and marketers to adapt to new conditions and use modern technologies and methods of communication. Considering this, it is necessary to clearly understand the features of digital communication tools and their impact on consumer behavior, as well as the advantages and disadvantages of each of them. The aim of the research is to study the impact of modern digital communications on consumer behavior and consider the advantages and disadvantages of the main tools of modern digital communications. The object of the research is the impact of modern digital communications on consumer behavior. The subject of the research is digital communication tools. In the course of the research, the methods of questioning, structural and logical analysis, comparison and generalization of the findings were used. The methodological and informational basis comprise scientific works, materials of periodicals, Internet resources. The article analyzes the advantages and disadvantages of tools for influencing consumer behavior, such as: banner advertising, paid search advertising, video advertising, teaser advertising, SEO, external links, content optimization, SMS messaging, E-mail newsletters, mobile applications, price aggregators, social media marketing (SMM). Emphasis is placed on the statement that digital communications play an important role in shaping behavior of consumers, providing the latter with access to information, the ability to compare goods and services, interact with brands. All this helps companies attract new customers, retain existing ones, and increase sales.
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Kaur, Rupinder. "Behavior of the Consumer Towards the Advertisement". Mathematical Statistician and Engineering Applications 70, n.º 1 (31 de enero de 2021): 101–8. http://dx.doi.org/10.17762/msea.v70i1.2150.
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This research piece examines how advertisements influence consumers' final purchase choices. Customers' attitudes and actions toward a product may be impacted by the advertising campaign's portrayal of the brand, its persuasiveness, and the presence of a celebrity endorsing the product. Advertising influences consumer behavior through shaping consumers' perceptions of the product. The research shows that consumers are greatly influenced by commercials that are both creative and well produced. Quality and cost are also taken into account since they have an effect on customer decisions. The point of advertising is to see how it affects consumers' purchasing decisions.
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Dewan Golam Yazdani, Showrav y Iqbal Mohammed Masum. "Factors influencing consumer buying behavior". DIU Journal of Business and Entrepreneurship 11, n.º 02 (30 de junio de 2018): 13–26. http://dx.doi.org/10.36481/diujbev011i2.szz1zr94.
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Cosmetics also known as make-up kit are care stuffs used to enhance or maintain appearance or odor of the person’s body. In twenty first century the use of cosmetic is common phenomenon throughout the world. The purpose of this study is to investigate factors that have impact on consumer purchasing behavior of cosmetic products in Dhaka city, Bangladesh. In this research cosmetic means personal care products. These include, skin moisturizers, perfumes, lipsticks, shampoos, toothpastes, after shave, soap and deodorants. Independent Variables were chosen after reviewing relevant and related literature of previous studies. A random sampling survey methodology was followed and 321 completed sample responses were collected for the study. Statistical tool SPSS 20.00 was used for data analysis. Descriptive statistics was implemented in order to describe the demographic characteristics; ten independent variables have been tested to find out their influence on consumer purchase decision. Factor analysis was used to find out major factors from those variables. The research results showed that three major factors named as consumer perception, external influence and psychological motive influence purchase decision of cosmetic products in Dhaka city. This result can guide marketers to understand the purchase behavior of cosmetic product users of Bangladesh which will also help them in better segmenting this market and implementing marketing mix more effectively.
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Sukhawatthanakun, Kanyarat. "Thai Consumer Perspective on Marketing Ethics of Consumer Products". Humanities and Social Sciences Letters 10, n.º 2 (31 de mayo de 2022): 213–22. http://dx.doi.org/10.18488/73.v10i2.3012.
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Consumer complaints are continuously growing in Thailand; although consumer protection laws protect the Thai people while the current situation differs. Therefore, this research investigated the marketing ethics of consumer products from the perspective of Thai consumers and suggested the development of marketing ethics strategies for Thai businesses. This quantitative research used a questionnaire to collect data from 400 Thai consumers, which focused on personal factors, consumer buying behavior, problem & solution requirement, and satisfaction towards the marketing ethics of consumer products. The collected data were analyzed by descriptive statistics such as frequency, percentage, mean and standard deviation, and inference statistics to test the research hypotheses. The research results showed that the buying problems were high prices, deceptive advertising, selling prices over the price tag, defective/expired products, and below specification. Meanwhile, consumers required product replacement or money refunds as their preferred solution choices from producers at most. The hypotheses testing found that differences in personal factors (age and marital status) resulted in different preferences on marketing ethics of consumer products satisfaction, but the gender factor showed no differences. Meanwhile, consumer behavior factors (product type buying and buying frequency) and problem-solution requirement factor (no-any-action) resulted in different preferences on marketing ethics of consumer products satisfaction at a statistically significant difference of 0.05.
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Štimac, Helena, Ivan Kelić y Karla Bilandžić. "How Web Shops Impact Consumer Behavior?" Tehnički glasnik 15, n.º 3 (14 de septiembre de 2021): 350–56. http://dx.doi.org/10.31803/tg-20201217132524.
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The behavior of e-customers is quite unpredictable, which raises additional questions about this topic. The purpose of the paper is to conduct research on e-customers, understand the impact of marketing actions on e-customer behavior and understand the unpredictability of e-customers. Research was conducted on the Mlinar web shop that sells cakes. 284 respondents/buyers had the opportunity to solve questionnaires about behavior after purchase and consumption of product. Different methods have been used in the analysis - descriptive statistics, multivariate analysis (reliability analysis, correlation analysis and linear regression) and analysis of variance (ANOVA). The results showed that most examinees were satisfied with online shopping on the Mlinar web shop and that they are impulsive when online shopping. Saving time is the main reason to buy on a web shop. Research proved that variables such as firm reputation/perceived value, e-satisfaction and online services positively affect the creation of e-loyalty in their users.
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Jorgenson, Dale W. y Daniel T. Slesnick. "Aggregate Consumer Behavior and Household Equivalence Scales". Journal of Business & Economic Statistics 5, n.º 2 (abril de 1987): 219. http://dx.doi.org/10.2307/1391902.
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Paluchová, Johana y Renáta Benda Prokeinová. "Creation of Responsible Behavior and Impact on Sustainable Customer Buying Behavior in Retail Sector". Visegrad Journal on Bioeconomy and Sustainable Development 3, n.º 1 (1 de junio de 2014): 39–45. http://dx.doi.org/10.2478/vjbsd-2014-0008.
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Abstract Context of sustainable consumption is based on conscious and rational behaving consumer. The retail industry, from suburban big-box stores to boutique shops, is among the most public of industries. Retailers employ millions and directly enable most consumer purchases. As such, they are in a unique position to advance sustainability by educating consumers and offering products with recycled content, durability, and ethical supply chains. In this article, we write about what leading retailers are doing or not doing to advance principals of sustainability in the products or services they sell, and how the consumers sustainably thing. The article is a part of Scientifics project VEGA 1/0874/14: Use of neuromarketing in visual merchandising of food industry. The main aim of our articele is through the selected statistics methods, to analyse an impact of sustainability on consumer decision and the processes in doing a good business in final visual merchandising. Through Apriori and association rules methods, we modelled a prototype of sustainable consumer on the basis of our questionnaire research, done in 2013 year and we mention a consumer behavior to food waste.
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Donaldson, David y Krishna Pendakur. "The Identification of Fixed Costs From Consumer Behavior". Journal of Business & Economic Statistics 24, n.º 3 (julio de 2006): 255–65. http://dx.doi.org/10.1198/073500106000000035.
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Ganesh, B. y R. Lakshmi Priya. "Effects of Greenwashing Practices on Consumer Behavior". Shanlax International Journal of Arts, Science and Humanities 11, S3-Feb (28 de febrero de 2024): 134–46. http://dx.doi.org/10.34293/sijash.v11is3-feb.7255.
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Environment friendly, or green advertisingincreasingly gained popularity, and businesses are continuallylookingfor the most effective strategies to spread their green message to consumers. Consumershave raised their expectations and begun to take environmental concerns more seriously. Because human demands are limitless and limited resources are available, it is crucial for companies to make effective, waste-free use of resources in order to meet organizational goals. Green advertising is therefore necessary. Evidence from throughout the globe shows that people are concerned about their surroundings and are altering their behavior. The main objective of this study is to evaluate the effects of greenwashing practices on consumer behavior. The study was undertaken with a sample size of 345 respondents. The statistics has been accumulated through questionnaires and analyzed by SPSS and AMOS. Customers are assumed for being aware of greenwashing strategies employed by businesses, which include employing terminology like “herbal”, “organic”, and “natural”, yet when it relates to their behavior, they frequently don’t develop educated decisions and become duped. Consumers who are predisposed to purchase the goods find green persuasive logos, photos, wordings, and package appealing.
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Prastowo, Sugeng Lubar y Muhammad Nur. "The Influence of e-Promotion, Trust, Convenience, and e-WOM on Purchase Decision with Consumer Behavior as a Mediator". PERFECT EDUCATION FAIRY 1, n.º 2 (20 de noviembre de 2023): 54–68. http://dx.doi.org/10.56442/pef.v1i2.307.
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This research examines the influence of e-Promotion, consumer trust, convenience, and e-WOM on the purchase decisions of Shopee consumers, with consumer behavior as a mediating variable. The research methodology employed a quantitative approach, utilizing non-probability purposive sampling with a sample size of 494 respondents. Data analysis was conducted using descriptive and inferential statistics, employing the Smart PLS 3.0 software. The research findings demonstrate that trust, convenience, and e-WOM have a significant direct impact on consumer behavior, whereas e-Promotion does not directly affect consumer behavior. The variables e-Promotion, trust, convenience, and Shopee consumer behavior have a direct and significant influence on purchase decisions, while e-WOM does not directly affect the purchase decisions of Shopee customers. Trust, convenience, and e-WOM have a significant indirect impact on purchase decisions with consumer behavior as a mediating variable, whereas e-Promotion does not have an indirect impact on purchase decisions with consumer behavior as a mediating variable.
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Starikova, N. V., A. V. Shurshikova y E. S. Surovegina. "Urban Population of Nizhny Novgorod in First Half of 1920s: Leisure Practices". Nauchnyi dialog 13, n.º 4 (26 de mayo de 2024): 506–28. http://dx.doi.org/10.24224/2227-1295-2024-13-4-506-528.
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This study examines the leisure activities of Nizhny Novgorod residents during the NEP era. Various forms of urban leisure and their connections to state ideology are characterized. A total of 31 sources were analyzed, including legislative sources, statistics, and periodicals. Sources included articles from criminal and administrative codes, statistical data, and Nizhny Novgorod press. An overview of Nizhny Novgorod periodicals from 1921-1924 is provided. Results of a comparative analysis of legislative materials, statistical data, and periodicals are presented. Emphasis is placed on the ways and methods of shaping urban culture in line with state ideology. The issue of deviant behavior among city dwellers and its causes is raised. It is highlighted that new holidays aimed to replace religious celebrations. The study shows that the values of the urban community were influenced by ideological beliefs and spread through new leisure forms. It is proven that the structure of urban festivities contributed to the establishment of new societal values. The authors conclude on the significance of organized leisure in creating a socio-cultural urban environment. The role of periodicals in popularizing urban leisure forms is demonstrated. The relevance of the study lies in exploring the connection between ideology and the organization of urban leisure.
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Lee, Nae-Kyung y Kyoung-Sook Ko. "The Moderating Effects of Consumer Behavior in the Relationship between Consumer Perception of the Beauty Salon Reservation System and Revisit Intention". Journal of the Korean Society of Cosmetology 29, n.º 2 (30 de abril de 2023): 337–44. http://dx.doi.org/10.52660/jksc.2023.29.2.337.
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The purpose of this study was to examine the influence on the moderating effect of consumer behavior in the relationship between consumer perception of the beauty salon reservation system and revisit intention. The questionnaire copies collected from 298 study subjects residing in the Daejeon area were used as the final analysis data, and such data was analyzed using the SPSS Statistics 27.0 program and PROCESS macro. The study results were as follows: First, it was confirmed that consumer perception had a significant positive influence on beauty salon revisit intention. Namely, it was confirmed that beauty salon revisit intention increases as consumer perception of the beauty salon reservation system increases. Second, it was confirmed that consumer perception had a significant positive influence on consumer behavior. Namely, it was confirmed that consumer behavior increases as consumer perception of the beauty salon reservation system increases. Third, it was confirmed that consumer behavior had a significant positive influence on revisit intention. Namely, it was confirmed that beauty salon revisit intention increases as consumer behavior increases.
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Astaptseva, K. "Book Sales and Readership Statistics: Ukrainian Trends 2021". European Journal of Humanities and Social Sciences 1, n.º 4 (17 de agosto de 2021): 49–58. http://dx.doi.org/10.24018/ejsocial.2021.1.4.97.
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The research study explores the phenomenon of consumer book buying behavior in COVID-19. The study focuses on Ukrainian reader's taste. We applied a questionnaire and obtained 100 responses. How much do people spend on books per month? What types of books are they buying? What genres are they selecting? Consumer insights play main role in a publisher’s strategies, from acquisitions to pricing and marketing campaigns. The results here indicate book buying habits of Ukrainian readers who participated in the survey in Kyiv “Bukva” bookshop in February 2021.
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Mkama, Neema y Crispin John Mbogo. "Influence of Advertising on Consumer Purchasing Behavior in Manufacturing Industry in Tanzania". International Journal of Research and Innovation in Social Science VII, n.º VIII (2023): 1403–16. http://dx.doi.org/10.47772/ijriss.2023.7907.
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This study investigates influence of advertising on consumer purchasing behavior in manufacturing industry with particular reference to Tanzania Breweries Limited Public Limited Company. The study was guided by three proxies of the predicting variable namely product awareness, competitive gains and market share generation which were tested on consumer purchasing behavior as the dependent variable. Explanatory design was used to foster information gathering process through causality testing. The facts and findings were gathered from the employees of the selected entity as the case from the sample of 100 respondents through structured questionnaires. The collected results were computed in SPSS data sheet version 24.0 to generate results which were presented using descriptive statistics and inferential statistics. The profile of the respondents was described using frequency table and percentages while the relationship testing between study variables were performed using correlation and multiple regression. The findings of the study revealed that the predicting variables namely product awareness, competitive gains and market share generation are positive with significant effect statistically on consumer purchasing behavior as the dependent variable. The implication of the results is that consumer purchasing behavior in manufacturing sector entities through advertisement is influenced with product awareness, market share generation, and competitive gains.
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Keane, Michael P. "Modeling Heterogeneity and State Dependence in Consumer Choice Behavior". Journal of Business & Economic Statistics 15, n.º 3 (julio de 1997): 310. http://dx.doi.org/10.2307/1392335.
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Kerr, Sougata y Lucia Dunn. "Consumer Search Behavior in the Changing Credit Card Market". Journal of Business & Economic Statistics 26, n.º 3 (julio de 2008): 345–53. http://dx.doi.org/10.1198/073500107000000133.
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Parajuli, Suman Kamal y Dhruba Kumar Budhathoki. "Social Media and Purchase Habits of Consumers". Management Dynamics 25, n.º 1 (31 de diciembre de 2022): 75–94. http://dx.doi.org/10.3126/md.v25i1.53291.
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This research focused on social media’s impact on purchasing decisions in the Lalitpur district. Through the convenience sample, two-hundred responses were obtained through five-point Likert-type questionnaires. Based on descriptive statistics, correlation analysis, and regression analysis, Consumers’ actions were shown to be significantly and positively correlated with the degree to which they trusted content shared on social media platforms. However, perceived risk was found to have a negative and significant relationship with consumer behavior. In addition, the perceived value was found to have a significant positive association with consumer behavior. The regression analysis showed that trust in social media and perceived value significantly affect consumer behavior. At the same time, perceived risk was found to have a significant adverse effect on consumer behavior. This study concluded that the impact of social media has a significant effect on consumer behavior in Lalitpur District.
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Makar, Svetlana y Aziza Yarasheva. "Consumer behavior of Russians: opportunities and priorities". Population 25, n.º 4 (21 de diciembre de 2022): 68–78. http://dx.doi.org/10.19181/population.2022.25.4.6.
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The article examines the dynamics of changes in the volume of monetary income as a means for life of Russians, including implementation of their consumption priorities. It shows distribution of the population's expenditures on consumption of food and non-food products, alcoholic beverages and payment for services. The analysis is based on government statistics on 20 percent income groups, it covers a four-year period, including two years on the eve of the coronavirus pandemic and two years of its development. In the structure of the use of monetary income of the entire (without breakdown into groups) population (2018-2021) are analyzed indicators characterizing changes not only in the purchase of goods and services, but also in the increase/decrease in savings, which act as a reserve for future consumer opportunities. There are identified differences in the change in the share of household spending on food and services in the overall structure of consumer spending by macro-regions of Russia — Federal districts. From the standpoint of macro-regional differentiation in the structure of the use of monetary income for a ten-year period, the emphasis is placed on the purchase of goods and payment for services in Russia as a whole, and especially on the active growth in the Far Eastern and North Caucasus macro-regions. The share of expenses for the purchase of a number of the most important food products in household consumer spending is considered by decile income groups. A comparative analysis of the least and most affluent groups of the population is carried out within the frames of the specified directions reflecting priorities in the consumer behavior of the Russian population.
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Ishaq, Sidra, Hammad Badar y Hira Javed. "Factors Influencing Female Purchase Behavior for Organic Cosmetic Products in Pakistan". Global Social Sciences Review VI, n.º I (30 de marzo de 2021): 396–407. http://dx.doi.org/10.31703/gssr.2021(vi-i).40.
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The use of organic cosmetics is gaining popularity in Pakistan due to associated health and environmental benefits. Consumers' preferences are rapidly shifting towards organic cosmetics because these products are based on natural ingredients. To analyze the gathered data of 300 female's convenience sampling technique was applied belonging to Faisalabad and Lahore. The data was collected about consumers' socioeconomic characteristics, consumption, purchase patterns with major factors of organic cosmetic consumer behavior and were analyzed using descriptive statistics and multiple regression techniques. The findings of the study revealed that three factors, health consciousness, environmental consciousness, and product quality information, impact significantly consumer behavior for organic cosmetics. Another factor needs for uniqueness showed a week impact on consumer behavior. This study provided valuable insights and recommendations to the industry about consumer behavior. It is suggested that marketers improve operational marketing policies by communicating the eco-friendly benefits of organic cosmetics.
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Shrestha, Aditi, Alina Karki, Mayank Bhushan, Shiwani Joshi y Shreya Gurung. "Effects of Social Media Marketing on Consumer Buying Behavior". New Perspective: Journal of Business and Economics 6, n.º 1 (29 de septiembre de 2023): 74–82. http://dx.doi.org/10.3126/npjbe.v6i1.58916.
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This study examines the effect of social media marketing on consumer buying behavior in Nepal, a typical developing country. The study used non-probability convenience sampling to survey 108 consumers and analyzed the effect of purchase intention, social network, social influence, and content marketing. Descriptive statistics, correlation, ANOVA, and multiple regression were employed for data analysis.The findings indicate that consumer buying behavior can be influenced by focusing on social network, social influence, and content marketing. The study aligns with previous research that highlights the importance of these factors in influencing consumer behavior. However, it is important to note that the literature review reveals a lack of research on the impact of social media on purchasing decisions in developing countries like Nepal.
The implications of this study are significant for marketers in Nepal. Firstly, marketers should prioritize social media marketing strategies to influence consumer buying behavior. Secondly, they should pay attention to building strong social networks, leveraging social influence, and creating compelling content to engage consumers. Thirdly, marketers should consider the role of purchase intention in shaping consumer behavior. Lastly, developing effective social media marketing strategies is crucial for influencing consumer buying behavior. In conclusion, this study contributes to the understanding of the effect of social media marketing on consumer buying behavior in Nepal. The findings suggest that social media marketing can influence consumer behavior, and the identified factors of social network, social influence, and content marketing play a crucial role. The study highlights the need for further research in this area and provides valuable insights for marketers seeking to leverage social media to drive consumer engagement and purchasing decisions in developing countries like Nepal.
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Batanov, Nikolai S. "RESEARCH OF CONSUMER BEHAVIOR IN THE MARKET OF INTERNET BANKING SERVICES". EKONOMIKA I UPRAVLENIE: PROBLEMY, RESHENIYA 2, n.º 1 (2022): 82–87. http://dx.doi.org/10.36871/ek.up.p.r.2022.01.02.012.
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The article describes the basics of research conducted in Russia on consumer behavior in the market of Internet banking services. The author considers the change in the model of consumer behavior, which is caused by the processes of digitalization of the economy of the Russian Federation that are actively taking place at the present time. The role of need as the main factor in the formation of consumer behavior in the field of Internet banking services is emphasized, and the factors that negatively affect the consumption of Internet banking services in the direction of their reduction are identified. The given statistics on the use of Internet banking services by Russian consumers allows the author to draw appropriate conclusions, compare the existing demand for the services offered.
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Khor, Xin Yun, Hong Liang Kh'ng, Kirthiga A/P Maran, Khairunnisa Khairunnisa y Faika Qureshi. "Does the Pandemic Have an Impact on Consumer Behavior in Malaysia?" International Journal of Tourism and Hospitality in Asia Pasific 6, n.º 3 (20 de octubre de 2023): 76–92. http://dx.doi.org/10.32535/ijthap.v6i3.1887.
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Due to travel restrictions and social distancing, people migrate to online platforms. The Covid-19 pandemic has prompted Malaysians to shop online instead of going to the store daily. This study investigates how Covid-19 affects customer behavior in Malaysia, where some indicators reveal a shift to online shopping during the pandemic. This study employed a survey research design. The researchers tested hypotheses using SPSS. A total of 200 respondents participated in this survey. The data were analyzed with descriptive statistics and inferential statistics. The findings revealed that price, convenience, and service quality could directly affect customer behavioral intention. The researchers also found that online trustworthiness and perceived trust can impact customer satisfaction. Consequently, it is recommended that the retail sector in Malaysia places greater emphasis on enhancing the convenience and service quality in online shopping, continuously elevating service standards to ensure customer satisfaction. Despite the findings showing that price and perceived trust have no significant impact on behavioral intentions in this study, they still have a favorable effect. Therefore, it is advisable for the Malaysian retail industry to enhance its pricing strategies and online security measures.
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Godswill Chinedu Chukwu y Miyene Charles Tom. "Relationship marketing and consumer buying behavior in food and beverage firms in port harcourt metropolis". Middle European Scientific Bulletin 1, n.º 7 (28 de diciembre de 2020): 65–76. http://dx.doi.org/10.47494/mesb.2020.1.144.
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This study investigated the impact of relationship marketing on consumer buying behavior in the food and beverage firms in Port Harcourt metropolis. The study also seeks to find out whether considerable pricing system, quality product and service offering and effective and efficient customer service unit affect consumer buying behavior. This study adopted descriptive research design. The populations are all customers of all food and beverage drinks firms in Port Harcourt. A sample size of 375 persons was randomly selected while 358 questionnaires were successfully retrieved and used for the analysis. Sample size was determined using Morgan Krejcie table (1970). Data was collected by use of questionnaire. Three research questions were posed and three hypotheses were tested. Data were analyzed using descriptive statistics while inferential statistics e.g. Pearson product moment correlation coefficient was used to test the stated hypothesis at 0.05 level of significance. Findings revealed that food and beverage firms in Port Harcourt lack considerable pricing system which affect consumer buying behavior negatively; that quality product and service offering impact customers’ referral and that effective and efficient customer service unit enhance customer loyalty in food and beverage firms in Port Harcourt. The study concluded that relationship marketing affect consumer buying behavior in food and beverage firms Port Harcourt.
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Lanfranchi, Maurizio, Angela Alibrandi, Agata Zirilli, Georgia Sakka y Carlo Giannetto. "Analysis of the wine consumer’s behavior: an inferential statistics approach". British Food Journal 122, n.º 3 (3 de enero de 2020): 884–95. http://dx.doi.org/10.1108/bfj-08-2019-0581.
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PurposeThe purpose of this paper is to attempt to outline the standard profile of the typical wine consumer, by identifying some relevant features that can influence his/her purchasing choices. Therefore, the purpose of the research is to identify the pre-eminent attributes for wine consumers and the different levels of importance that consumers ascribe to the attributes identified at the time of purchase.Design/methodology/approachIn order to collect the necessary data, an ad hoc questionnaire was utilized. The questionnaire, which was anonymous, was directly distributed with the face-to-face method. In total, 1,500 copies of the questionnaire had been prepared. The data collected were processed through the use of the binary logistic regression model and the ordinal logistic regression model. The first binary logistic regression model allows to evaluate the dependence of the dichotomous variable on some potential predictors. The ordinal logistic regression model, known in literature as a cumulative model of proportional quotas, is generally appropriate for situations in which the ordinal response variable has discrete categories.FindingsThe results returned by the elaboration of the binary logistic regression model refer to the influence of the variables sex, age, educational status and income on the “wine consumption” result, which is a dichotomous variable. The only variables found to be statistically significant are gender and educational status. The most significant variables that emerged from the implementation of the ordinary logistic regression model are gender, brand, choice based on price, place of production, harvest and certification. The analysis carried out has shown that with reference to wine as a product, it is essential to focus on several attributes, among which there are of course quality and brand.Research limitations/implicationsAlthough field experiments are extremely useful for testing behavioral hypotheses, they are often limited by a small sample. Future research in this area might focus on the knowledge level of sustainable wine of the consumer. In relation to the knowledge of the characteristics of the wine, it is possible to estimate the willingness to pay a surplus for a wine produced with sustainable methods by the consumer and the possible level of price premium.Originality/valueThe originality of the research lies mainly in a deeper knowledge of wine consumption trends. This information is useful to better define the wine market and to allow, especially to small businesses, to establish effective marketing strategies in relation to the real preferences of consumers and the decision-making process of choice put in place by them. In order to achieve this, the influence of all the variables on the “satisfaction of wine consumption” result was evaluated. The strength of this paper is the use of an adequate statistical approach based on the use of models, typical of inferential statistics, to reach conclusions that can be extended to the entire population of wine growers.
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Amberg, Nora y Csaba Fogarassy. "Green Consumer Behavior in the Cosmetics Market". Resources 8, n.º 3 (30 de julio de 2019): 137. http://dx.doi.org/10.3390/resources8030137.
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Consumers and producers are becoming more open to the usage of natural cosmetics. This can be seen in them using a variety of natural cosmetic resources and materials. This fact is further supported by the trend of environmental and health awareness. These phenomena can be found within both the producers’ and the consumers’ behavior. Our research supports that green or natural products’ role in the cosmetics industry is getting more and more pronounced. The role of science is to determine the variables suggesting the consumer to change to natural cosmetics. The primary aim of our research is to find out to what extent the characteristics of the consumption of organic foods and natural cosmetics differ. We would like to know what factors influence consumer groups when buying green products. The novelty of the analyses is mainly that consumers were ordered into clusters, based on consuming bio-foodstuffs and preferring natural cosmetics. The cluster analysis has multiple variables, namely: Consumer behavior in light of bio-product, new natural cosmetics brand, or health- and environmental awareness preferences. The data was collected using online questionnaire, exclusively in Hungary during April–May of 2018. 197 participants answered our questions. The results of descriptive statistics and the cluster analysis show that there are consumers who prefer natural cosmetics, whereas some of them buy traditional ones. A third group use both natural and ordinary cosmetics. The results suggest that on the market of cosmetic products, health and environmental awareness will be a significant trend for both producer and consumer behavior, even in the future. However, it will not necessarily follow the trends of the foodstuffs industry, as the health effect spectrum of cosmetics is far shorter. In the future, the palette of natural cosmetics will become much wider. The main reason for this will be the appearance of green cosmetics materials and environmentally friendly production methods (mostly for packaging). The consumers will also have the possibility to choose the ones that suit them the most.
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Shen, Xinting. "Statistical Prediction and Marketing Recommendation of Foreign International Students’ Consumer Behavior". BCP Business & Management 36 (13 de enero de 2023): 7–15. http://dx.doi.org/10.54691/bcpbm.v36i.3379.
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Under a dynamic and complex educational market, it forces shape the educational environment. In the context of China, accelerating economic growth produces multiple newly Chinese multinational education institutions, which lack accurate analysis of consumer preference’s inherent characteristics with educational needs. Therefore, this research is vital in helping new Chinese multinational education institutions make decisions based on foreign countries’ students’ consumer preference and further filling the Chinese multinational education institution preference analysis’ gap. In statistics, this paper uses the Data collected from OECD/UIS/Eurostat (2021) Table B6.1, throughout 45 countries, ranging including bachelor's degree, master and doctorates foreign countries students studying in China, to conduct regression analysis intensely observing foreign international students’ Country of Attendance preference. In Marketing, Multi-factor integration model authenticates the overall international student's consumer performance. It is proved that Chinese educational institutions’ attraction is dominantly attributed to stable economic growth, advanced information, and communication technology. Specifically, China has a higher affinity towards OECD country students for courses of tertiary, bachelor, master, and doctoral studies. Foreign international students' preference statistics prediction improved the accuracy of foreign international students’ behaviors towards the Chinese educational area, driving Chinese educational institutions to a more precise and effective marketing strategy. These results shed light on foreign international students' preference for Chinese education, and how should educational institutions change their marketing methods next.
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Reza, Fakhri, Ujang Sumarwan y Hartoyo Hartoyo. "SATISFACTION, PURCHASING BEHAVIOR, AND CUSTOMER LOYALTY OF BUTIK EMAS LOGAM MULIA". Journal of Consumer Sciences 4, n.º 2 (31 de agosto de 2019): 90–107. http://dx.doi.org/10.29244/jcs.4.2.90-107.
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This research study aims to highlights the factors of customer loyalty based on satisfaction, consumer buying behavior at Butik Emas Logam Mulia (BELM) Pulogadung. Using the SERVQUAL services model to analyze quality of services by descriptive statistics method. This study was conducted using 200 respondents selected by purposive. Tangible, empathy, responsiveness, reliability, and assurance (Service Quality Dimensions) were the variables considered for this study. The research found that reliability and responsiveness (not empathy, tangibility, and assurance) impact consumer satisfaction which increases the frequency of purchasing. It explains, a negative relationship between satisfaction and loyalty intensions. Furthermore, both loyalty and satisfaction effects weaken with increased prior consumption experiences, related on organizational issues. Thus, when the customers invest in satisfaction, managers should consider their individual marginal impacts on loyalty and distinguish between consumers with reference to their prior consumption experiences. The managerial implication in marketing strategies to increase customer loyalty, consumer satisfaction is directly related to provide fast, precise, and friendly services in accordance with established service standards. Moreover, the research study concludes that image of a service provider, loyalty of consumers, consumer expectations, perceived value, perceived quality and the way complains are handled are very important factors that determine consumer loyalty levels.
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Bogdanova, Olesya S. y Anna G. Golova. "DIGITAL ECOSYSTEMS AS A TOOL FOR CONTROLLING CONSUMER BEHAVIOR". Science and art of management / Bulletin of the Institute of Economics, Management and Law of the Russian State University for the Humanities, n.º 2 (2021): 19–33. http://dx.doi.org/10.28995/2782-2222-2021-2-19-33.
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The work considers the concept of the ecosystem from the point of view of business processes and aggregation of digital resources. It defines the ecosystem characteristics which distinguish it from other models of management, indicating its advantages over them. The specifics of the Russian digital market is noted, the features of the approaches of the main players to forming the ecosystems and ways of cooperating with the consumer are analyzed. A concept of the ecosystem competition is indicated. The authors propose the forecast for the development of the ecosystems of the Russian market in the foreseeable future indicating possible prospects. The study is based as on the foreign statistics, studies of international institutions and the data of Russian business aggregators, annual reports of chapters of companies, their positions stated in official press releases. The ecosystem is considered both from the point of view of a business and a person. There is also a consideration of innovations in interfacing the Internet of Things (IoT), financial-technical and mobile communications. For the first time, the article introduces the concept of “consumer capital”, as well as the management and social risks in the acceleration of such business models.
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Jolović, Ivana. "Analysis of product packaging elements in the context of consumers' purchase behavior". Ekonomski izazovi 9, n.º 18 (2020): 1–25. http://dx.doi.org/10.5937/ekoizazov2018001j.
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Packaging as a modern instrument of marketing communication can influence consumers' purchase behavior and determine their adherence to certain products. The aim of the research is to determine which elements of product packaging are the most significant in the context of consumer purchasing decisions. At the beginning of August 2020, through an electronic survey questionnaire, empirical research that included 99 respondents was conducted, with the aim of examining the significance of packaging elements from the aspect of the consumer who decides on buying chocolate. An analysis of the content of available foreign and national literature, descriptive method, comparative method, and analysis and synthesis technique, were used for the research purposes. Analysis of the collected data was conducted through the statistical software IBM SPSS Statistics 25.0, which was used for descriptive statistics on data on socio-economic characteristics of respondents, and data on the habits and attitudes of respondents about the purchase; and through the SmartPLS 3.0 software, which was used as a graphical approach to structural equation modeling by the partial least squares technique based on variance (PLS-SEM), in order to analyze the respondents' answers regarding the importance of visual and informational (verbal) elements of packaging. The result of the research is the confirmed assumption that, during the purchase decision making, consumer choice is more influenced by visual than informational (verbal) elements of product packaging.
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Kurniadi, Hadi y Junaid Ali Saeed Rana. "The power of trust: How does consumer trust impact satisfaction and loyalty in Indonesian digital business?" Innovative Marketing 19, n.º 2 (22 de junio de 2023): 236–49. http://dx.doi.org/10.21511/im.19(2).2023.19.
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The study aims to explore how consumer satisfaction influences consumer trust and, ultimately, builds strong consumer loyalty in the dynamic world of Indonesian e-commerce. The relevance of this study is determined by how e-commerce businesses can improve customer loyalty by enhancing consumer trust and satisfaction. The study used a quantitative research design and surveyed 230 consumers from Jakarta, Indonesia. The data analysis involved utilizing validation and descriptive statistics in MS Excel and inferential statistics through SmartPLS to draw meaningful conclusions. The results showed a positive, significant, and direct relationship between consumer satisfaction and consumer loyalty. The R2 for consumer loyalty indicates that consumer satisfaction and consumer trust explain 56.6% of the variances in consumer loyalty, whereas consumer satisfaction explains 37.4% of the variances in consumer trust. Furthermore, the findings showed that this relationship is strengthened when consumer trust is included as a mediator, demonstrating a complementary partial mediation indicating that trust enhances consumer loyalty. Thus, the study concludes that consumers are more likely to feel loyal to e-commerce websites when their satisfaction is combined with trust. It provides considerable insights into the determinants of consumer loyalty and emphasizes the importance of establishing trust in e-commerce websites as a critical strategy to enhance customer loyalty. This paper also contributes to the broader literature on consumer behavior and loyalty in the context of digital business, providing new insights and perspectives that can help shape future research in this area.
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Wang, Honglu, Min Zhang, Hao Ying y Xiande Zhao. "The impact of blockchain technology on consumer behavior: a multimethod study". Journal of Management Analytics 8, n.º 3 (3 de julio de 2021): 371–90. http://dx.doi.org/10.1080/23270012.2021.1958264.
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Lutfiana, Diana y Nur Endah Retno Wuryandari. "CONCEPTUAL GREEN DEVELOPMENT IN ORGANIC PRODUCT: A CONSUMER BEHAVIOR APPROACH". Dinasti International Journal of Management Science 1, n.º 5 (14 de mayo de 2020): 740–49. http://dx.doi.org/10.31933/dijms.v1i5.296.
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The Indonesian Organic Agriculture Statistics (SPOI) recorded the number of consumer demand for organic products increased 54 percent compared to the previous year. For more detailed, other data shows 18 percent of customers in Southeast Asia are willing to pay more to buy organic products. The purpose of this study is to predict consumer behavior and investigate in purchase intention organic product which became a trend as well as an attractive business opportunity in the future. This research using the shopping at hypermarkets which is located in jakarta. The research objects have attitude, perceived value, and attribute as factors affecting them to buy organic. The result each factor is positive and significant influence towards Intention to Purchase the green product. The Coefficients table in this research showed the value of attribute as the highest score of consumer behavior in purchase the green product Green action can implement a new trend of lifestyle in consumption organic food in Indonesia. Those all need involvement in marketing activities and will become conceptual strategic for green products that examined in this research.
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Lee, Kyung Hee, Mark A. Bonn y Meehee Cho. "Consumer motives for purchasing organic coffee". International Journal of Contemporary Hospitality Management 27, n.º 6 (10 de agosto de 2015): 1157–80. http://dx.doi.org/10.1108/ijchm-02-2014-0060.
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Purpose – This study aims to investigate consumer choice motives for purchasing organic coffee by applying the Theory of Planned Behavior (TPB) approach and how those are influenced by different degrees of ethical concern and price sensitivity to gain a better understanding about consumer behavior related to the rapidly growing demand for this unique product. Design/methodology/approach – Data were collected from consumers at cafés (n = 482) located in seven metropolitan cities in South Korea using a self-administered questionnaire. Data were analyzed using descriptive statistics, confirmatory factor analysis and structural equation modeling. Findings – Results documented that health and environmental protection were predictors of purchase attitude and subjective norm. Environmental protection was found to be a predictor of perceived behavioral control. TPB antecedents were significantly related to purchase intention. Ethical concern and price sensitivity documented the significant moderating roles upon organic coffee purchasing behavior. Research limitations/implications – Findings further contribute to a better understanding about influential choice motives regarding organic coffee and their effect upon consumer purchase behavior. Practical implications – Findings assist in understanding the roles ethical concerns and price sensitivity play upon consumer behavior issues specific to purchasing organic coffee. New research findings assist with marketing and promoting the social benefits associated with organic coffee while also offering pricing strategies for café and restaurant businesses to optimize their organic coffee sales revenue potential. Originality/value – This study is one of the first to clarify consumer motives for purchasing organic coffee, and to ascertain whether consumer purchase attitudes and intentions regarding organic coffee are influenced by different degrees of ethical concern and price sensitivity.
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Anastasiadou, Elena, Michael Chrissos Anestis, Ioanna Karantza y Sotirios Vlachakis. "The coronavirus' effects on consumer behavior and supermarket activities: insights from Greece and Sweden". International Journal of Sociology and Social Policy 40, n.º 9/10 (24 de septiembre de 2020): 893–907. http://dx.doi.org/10.1108/ijssp-07-2020-0275.
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PurposeThe purpose of this study is to investigate the changes that have taken place in consumer behavior due to the fear, caused by the spread of the coronavirus, in parallel to studying how supermarket activities have changed during the pandemic.Design/methodology/approachUsing qualitative methods (email interviews and document analysis) and utilizing the few statistics available for the case, the authors performed a comparison between Greece, a country that imposed an early lockdown, and Sweden, which, for its own political reasons, did not lock down, but took other measures instead.FindingsDifferences in consumer behavior and supermarket activities in both countries based on different mentalities and different experiences were identified. Similarities in consumer behavior, but with different motives, were also discovered.Research limitations/implicationsRetailing practitioners and communication executives can apply the findings to manage sales in a time of sharp, unpredictable crisis. The paper aims at integrating existing literature for the academic community and contributes with implications for practitioners and policymakers to reduce crisis risks.Originality/valueThis paper is one of the first to explore changes in consumer behavior caused by the spread of the coronavirus. It provides a coherent and comprehensive understanding of how consumer behavior changes under fear-crisis conditions along with future research directions.
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Skawińska, Eulalia, Romuald I. Zalewski y Joanna Wyrwa. "Students’ Food Consumption Behavior during COVID-19 Lockdown". Sustainability 15, n.º 12 (12 de junio de 2023): 9449. http://dx.doi.org/10.3390/su15129449.
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This study is experimental in nature. The cognitive purpose of this study is to examine the reduction in food waste by students in the economic process during the lockdown. The normative goal is to identify drivers of social rationality of ex ante food stewardship by students, by reducing food waste. The subjects of the study consisted of students from the Faculty of Economics and Management at the University of Zielona Góra, Poland. To achieve the study’s goal, we use Consumer 4.0 model and develop one main hypothesis and six working hypotheses. The hypotheses were verified, and the study’s goals were achieved by employing desk research, followed by the descriptive, comparative, survey, and model methods, accompanied by deduction, induction, descriptive statistics, and visualization. The comparative method was used to perform the study in two periods—lockdown (S1) and pandemic threat (S2)—and to compare with the results of other authors. The model method was used to reflect the factor gap in consumer behavior. The conclusion stipulates that during the lockdown and pandemic risk period the behavior of students was similar and did not reflect food saving by deliberately reducing waste. The reason for this was the demonstrated gap of intangible factors, defined by their weakness, in both analyzed periods, in relation to their optimal level in the theoretical Consumer 4.0 model. This study determined a gap caused by the weakness of intrinsic factors during the lockdown and pandemic risk between the typical student behavior model and the theoretical model of Consumer 4.0, with respect to food-saving practices.
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Busch, Paul S., Seymour Sudman y Mary A. Spaeth. "The Collection and Analysis of Economic and Consumer Behavior Data: In Memory of Robert Ferber." Journal of the American Statistical Association 82, n.º 399 (septiembre de 1987): 956. http://dx.doi.org/10.2307/2288829.
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Norah, Blessings. "The Influence of Celebrity Endorsements on Consumer Behavior in the Era of Social Media". Journal of Communication 5, n.º 1 (17 de febrero de 2024): 1–13. http://dx.doi.org/10.47941/jcomm.1687.
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Purpose: The purpose of this study was to explore the influence of celebrity endorsements on consumer behaviour in the era of social media.
Methodology: The study adopted a desktop research methodology. Desk research refers to secondary data or that which can be collected without fieldwork. Desk research is basically involved in collecting data from existing resources hence it is often considered a low cost technique as compared to field research, as the main cost is involved in executive’s time, telephone charges and directories. Thus, the study relied on already published studies, reports and statistics. This secondary data was easily accessed through the online journals and library.
Findings: The findings revealed that there exists a contextual and methodological gap relating to the influence of celebrity endorsements on consumer behaviour in the era of social media. Preliminary empirical review revealed that in the dynamic era of social media, it is clear that celebrity endorsements continue to play a pivotal role in influencing consumer behavior. However, the evolving nature of this influence demands that brands and marketers stay attuned to changing consumer preferences, cultural nuances, and the authenticity of endorsements. As social media platforms and consumer behavior continue to evolve, so too will the strategies and approaches used in leveraging celebrity endorsements to shape consumer choices and behaviors.
Unique Contribution to Theory, Practice and Policy: The Social Identity Theory (SIT), Elaboration Likelihood Model (ELM) and the Parasocial Interaction Theory (PIT) may be used to anchor future studies on consumer behaviours. The study made the following recommendations: leveraging authenticity and transparency; considering micro-influencers; monitoring of celebrity behaviour on social media; leveraging data analytics and diversifying marketing channels.
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Humairoh, Humairoh y Mohammad Annas. "Faktor Penentu Perilaku Hijau untuk Mengurangi Kantong Belanja Plastik". Jurnal Manajemen 13, n.º 3 (1 de octubre de 2022): 412. http://dx.doi.org/10.32832/jm-uika.v13i3.8095.
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<p><em>The environmental damage because by plastic waste is very stressful. Indonesia is the second country in the world to supply plastic waste into the ocean after China. one of the prevention efforts is to reduce using plastic shopping bags originating from the modern retail industry. This examines goals to analyze the impact of green promotion, green e-wom, and green consumer satisfaction factors on interest in the usage of zero plastic shopping bags and consumer behavior in reducing plastic shopping bags. The sample in this examination had 98 respondents who shop at modern retailers within the Tangerang area, Banten Province in assembly their each-day desires. The sampling approach used was purposive sampling. statistics collection used a survey approach with a questionnaire that was distributed thru the G-shape electronically. The statistics are processed with the assistance of the smart-PLS software program. The results display the positive effect of green marketing, green e-wom, green satisfaction, and interest in the use of zero plastic shopping bags on consumer behavior to reduce plastic shopping bags, both in part or simultaneously</em><em>.</em></p>
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Nyagaka, Catherine. "Impact of Mobile Booking Applications on Consumer Behavior in the Hospitality Industry". Journal of Modern Hospitality 3, n.º 2 (5 de junio de 2024): 26–38. http://dx.doi.org/10.47941/jmh.1958.
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Purpose: The general objective of this study was to analyze the impact of mobile banking applications on consumer behaviour in the hospitality industry. Methodology: The study adopted a desktop research methodology. Desk research refers to secondary data or that which can be collected without fieldwork. Desk research is basically involved in collecting data from existing resources hence it is often considered a low cost technique as compared to field research, as the main cost is involved in executive’s time, telephone charges and directories. Thus, the study relied on already published studies, reports and statistics. This secondary data was easily accessed through the online journals and library. Findings: The findings reveal that there exists a contextual and methodological gap relating to the impact of mobile banking applications on consumer behaviour in the hospitality industry. Preliminary empirical review revealed that these applications significantly enhanced consumer convenience and engagement by streamlining the booking process and integrating features like real-time updates and secure payments. It found that younger generations were the primary users, while older generations adopted these technologies more cautiously. Social media and peer reviews were identified as critical factors influencing consumer trust and adoption. The study recommended further research into advanced technologies and security measures to enhance personalization and maintain consumer trust in mobile booking applications. Unique Contribution to Theory, Practice and Policy: The Technology Acceptance Model (TAM), Theory of Planned Behaviour (TPB) and Diffusion of Innovations (DOI) may be used to anchor future studies on mobile banking applications on consumer behaviour in the hospitality industry. The study recommended developing new theoretical models to better understand the multifaceted influences of mobile apps, enhancing user experience through continuous innovation, and ensuring robust security measures. It emphasized the importance of stringent regulatory frameworks to protect consumer data, targeted marketing strategies for different demographic groups, and strategic partnerships between hospitality businesses and technology developers. The study also called for ongoing research to track changes in consumer behavior and explore cross-cultural differences to develop globally relevant strategies. Keywords: Mobile booking applications, Consumer behavior, Hospitality industry, Social media influence, User experience, Personalized recommendations, Data security, Market segmentation, Demographic variations
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Lazanyuk, Inna, Svetlana Ratner, Konstantin Gomonov, Svetlana Revinova y Swati Modi. "The impact of the circular economy on the pro-ecological behaviour of consumers in Russia". SHS Web of Conferences 110 (2021): 01029. http://dx.doi.org/10.1051/shsconf/202111001029.
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Russia is at the beginning of the development of a circular economy (CE). The development of pro-ecological behavior is one of the main goals to transition to circular patterns of production and consumption. The lack of readiness of technologies and infrastructure to support consumer behavior patterns can inhibit pro-ecological consumer patterns. However, world experience shows that cultural and economic barriers have the most significant impact on which of the practices of pro-environmental behavior are spreading and which are not. The study aims to analyze the reasons for the popularity and unpopularity of the patterns of pro-ecological behavior among Russia’s population. The research methodology is based on a developed questionnaire of 57 practices and aimed at assessing consumer responsiveness in pro-environmental behavior. The processing of the survey results carried out using descriptive and nonparametric statistics. This study argued that widespread adoption of circular economy approaches would require profound changes in manufacturing practices and consumption patterns. The results showed that environmental competence is influenced by external and internal factors that can coordinate the education process.
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Manandhar, Raju Bhai. "Attitude Towards Shopping Mall Purchasing Behavior". Management Dynamics 23, n.º 2 (31 de diciembre de 2020): 207–28. http://dx.doi.org/10.3126/md.v23i2.35823.
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Consume attitude is multidimensional and it has been one of the main concepts used to explain individual differences. This study aims to examine the relationship between overall attitude and shopping mall purchasing behavior and impact of advertising and purpose to visit on shopping mall purchasing behavior in Nepalese consumers. The present study is descriptive and analytical in nature. Structured questionnaire technique under survey approach was applied for collecting primary data with five point Likert scale questionnaire. The population of this study targeted the consumers of shopping malls in Kathmandu valley. The sample size has been derived for unknown population that is 384. The judgmental sampling technique was used in this research to make this study more inclusive and representatives. Descriptive statistics and inferential statistics (correlation analysis and regression analysis) have been used to analyze the data. It is found that there is strong association between shopping mall purchase behavior and overall consumer attitude. The study found that purpose to visit has impact on shopping mall purchase behavior. The study also found that advertisement has no significant impact on shopping mall purchase behavior.
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Medalla, Maria Esther F., Kafferine D. Yamagishi, Ann Myril C. Tiu, Reciel Ann B. Tanaid, Dharyll Prince M. Abellana, Shirley Ann A. Caballes, Eula Margareth Y. Jabilles, Egberto F. Selerio, Miriam F. Bongo y Lanndon A. Ocampo. "Relationship mapping of consumer buying behavior antecedents of secondhand clothing with fuzzy DEMATEL". Journal of Management Analytics 8, n.º 3 (17 de enero de 2021): 530–68. http://dx.doi.org/10.1080/23270012.2020.1870878.
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Géci, Andrej, Ľudmila Nagyová, Stanislav Mokrý y Jana Rybanská. "Investigation of consumer behaviour at selected market commodity". Potravinarstvo Slovak Journal of Food Sciences 13, n.º 1 (28 de diciembre de 2019): 925–32. http://dx.doi.org/10.5219/1230.
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Consumer behavior is an unexplored area of life for all buyers and sellers alike. Knowledge of consumer behavior brings better market orientation and more consistent establishment of individual products in consumers' shopping baskets. In examining this behavior, the authors of the paper focus on questions such as why, how, where, when, and how much consumers are willing and able to buy at a particular market price. The behavior in question is influenced by several factors (cultural, social, psychological and personality) that influence the final consumer decisions. The main objective of the present document is to evaluate consumer behavior, their purchasing preferences and also to make decisions when buying a particular food product – tea. The primary data were obtained through a questionnaire survey carried out on a sample of 640 respondents. The questionnaire was divided into two basic parts - the demographic part and the part dealing with consumer behavior at the selected market commodity. In the questionnaire processing the respondents were filtered based on their answers. The research has shown that more than 78% of respondents consume tea while women consume it more (50%). Flavor (56.3%) proved to be the most important factor in the selection of a particular tea. Almost half of the respondents reported consuming cut tea (46.5%). In the present document, assumptions were formulated which serve for a deeper analysis of the issue. The relevance of the formulated assumptions was verified by the XLSTAT statistical software. Data were evaluated by qualitative statistics – Chi-square test of good compliance, Fisher's exact test, Mann Whitney test and Friedman test.
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Gautam, Ujjwata, Aashreya Shrestha, Riya Basnet, Kushal Khadka, Pujan Ghale y Suhel Jadhav. "Effect of Influencers on Consumer Purchase Intention". New Perspective: Journal of Business and Economics 6, n.º 1 (29 de septiembre de 2023): 23–32. http://dx.doi.org/10.3126/npjbe.v6i1.58901.
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This study examines the effect of influencers on consumer purchase intention in the urban areas of Nepal, specifically the major cities of Kathmandu and Lalitpur. The sample size for this study is 100 respondents, determined using the rule of 1:4. Descriptive statistics, correlation, ANOVA, and multiple regression were used to analyze the data. The findings suggest that marketers do not have to choose different influencers according to gender or levels of education, but rather according to age group. Additionally, marketers should consider using influencer marketing and choose influencers based on their use of influencer marketing tools, credibility in their content, and their product target market. This study adds to the existing research on the impact of social media and influencer marketing on consumer behavior in Nepal.
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Mehta, Anmol, Meenakshi Sharma y Nishu Gupta. "Determinants Responsible For Sustainable Consumption Behavior Among Youths". SocioEconomic Challenges 8, n.º 1 (2 de abril de 2024): 240–52. http://dx.doi.org/10.61093/sec.8(1).240-252.2024.
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Environmental awareness and concern for the natural environment determine purchasing habits, forming sustainable consumption patterns, motivating the population to prefer ecological goods and services. This issue is especially relevant for young people since they will be the consumers of the future, and the progress of humanity in achieving Sustainable Development Goals depends to a large extent on the sustainability and eco-orientation of their consumer behaviour. The article aims to determine the factors that influence the sustainable consumer behavior of young people. The basis of the study was the results of a survey of 89 young people (aged 20 to 36 years, almost half of whom are 23 to 26 years old) in the city of Jaipur (India, the capital of the state of Rajasthan), which is a rapidly growing urban center, so the problems of urban development here are typical of many rapidly developing cities around the world.” The questionnaire consists of 34 questions, of which 27 are aimed at determining the determinants of sustainable consumer behavior, and seven are aimed at evaluating the most sustainable consumer behavior. A five-point Likert scale was used for evaluation. Partial Least Squares Structural Equation Modeling (PLS-SEM), which helps to identify the relationships between determinants and sustainable consumer behavior, is performed using Smart PLS. Descriptive statistics, reliability analysis and correlation analysis are performed using SPSS. Data suitability for analysis was confirmed using Bartlett’s sphericity test and sampling adequacy measurement results (Kaiser-Meyer-Olkin). The reliability and internal consistency of the data were confirmed using the Alpha-Cronbach coefficient, Composite Reliability coefficients and convergent validity / Average variance extracted (AVE) Values. The discriminant validity and suitability of the data for structural modeling was confirmed using the Fornell-Larker criteria. The study proposed and empirically tested 10 hypotheses regarding the positive influence of 5 factor variables (perception of consequences, behavioral control, response efficiency, sensitivity to the environment, and environmental knowledge) on 2 resulting variables: behavioral intentions and sustainable consumption behavior. According to the study results, 6 out of 10 hypotheses were confirmed: ecological knowledge, behavioral control, response efficiency, and perception of consequences were determinants of behavioral intentions, while sensitivity to the environment was not. At the same time, only behavioral control and perception of consequences were determinants of sustainable consumer behavior. The results of the study can be used to develop and implement measures aimed at promoting sustainable consumer behavior among young people (for example, educational programs and political initiatives), as well as to create marketing plans that motivate this particular customer group to make sustainable purchase decisions.
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Sriratree, Tivarat, Opal Suwannamek y Chalita Srinuan. "CAUSAL MODEL OF FACTORS INFLUENCING SHOPPING BEHAVIOR OF GENERATION-Y". International Journal of Professional Business Review 9, n.º 4 (22 de abril de 2024): e04647. http://dx.doi.org/10.26668/businessreview/2024.v9i4.4647.
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Purpose: The objective of this research was to study the variables that affect the online shopping behavior of Generation-Y. Methods: This research was conducted using quantitative methods utilizing a questionnaire as the primary tool to collect data from 300 samples of Gen-Y group who use online shopping services. The statistics used in the data analysis comprised descriptive statistics and structural equation model analysis. Results and Discussions: The results showed that the maximum mean factors were online shopping behavior (mean=5.54, SD.= .681), intention to purchase (mean=5.52, SD.= .704), and subjective norms (mean=5.19, SD.=.924), respectively. The results of casual model analysis found that intention to purchase, and subjective norms affected the online shopping behavior of Y Gen consumers with statistical significance. However, the controllability factor was not statistically significant. Research Implications: Therefore, consumers' perceptions of using technology through social media purchases are seemingly increasing. Accordingly, entrepreneurs in the e-market should use big data to analyze consumer behavior, communicate with consumers, and publicize information efficiently. Consumer groups want to try new things and challenges, and like using a convenient internet to save time, searching products, purchase, and make transactions on one platform via social media. Conclusions: The retail industry has fully entered the digital age, which is evident by the vast number of consumers who use various online platforms. Further, this trend is continuously increasing due to the constant development of modern technology to facilitate consumers and increase the efficiency of commerce. At present, changing consumer behaviors affect various activities and consumption behaviors, especially in terms of consumers spending less time purchasing products in stores and spending more time buying goods and services online using various technological means. Also, this fact tends to significantly increase e-commerce. Originality/Value: It could also be used to reach new target customers to provide more convenience or search for new products that could be acquired easily, even if originating from different continents to help facilitate, save time, and create tremendous business opportunities.
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Prayudi, Afri, Yuli Hariyati y Evita Soliha Hani. "Impact of Covid-19 on Ready-to-Drink Coffee Consumer Behavior for People in Situbondo". Buletin Penelitian Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Haluoleo 25, n.º 2 (31 de diciembre de 2023): 151–60. http://dx.doi.org/10.37149/bpsosek.v25i2.905.
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Drinking coffee has become a lifestyle for students. Various coffee drinks are available, including coffee-processed and instant coffee. Instant coffee In December 2019, the COVID-19 disease epidemic appeared, which changed the behaviour of coffee consumers. The purpose of the study was to find out the effect of the disease after COVID-19 on the behaviour of instant coffee consumers in Situbondo, to find out the effect of lifestyle on the behaviour of instant coffee consumers in Situbondo and to identify the effect. Post-COVID-19 edition of Situbondo instant coffee consumer lifestyle. This research method is a kind of quantitative descriptive research, and the data analysis method is Partial Least Square (PLS). The variables of this research are: after covid-19 (X1), lifestyle (X2) and consumer behavior (Y1). The results of this study are as follows: After Covid-19 (X1) has a significant effect on consumer behavior (Y1) with a positive original sample value (0.77) with a p-value of 0.000 (<0.05) and t. -statistics of 12.49 (>1,96), lifestyle (X2) has no significant effect on consumer behavior (Y1), the original sample value is positive (0.13) with a p-value of 0.09 (>0.05), and t Statistic 1.72 (<1,96) and post-Covid-19 (X1) has a significant impact on lifestyle (X2), with the original sample value being positive (0.64) with a p-value of 0.000 (<0.05) and a t-statistic of 8.00 (>1,96). This study concludes that post-Covid-19 has a significant effect on consumer behaviour (H1 accepted), lifestyle does not have a significant effect on consumer behaviour (H2 rejected) and post-Covid-19 effect on lifestyle (H3 taken)
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Omar, Nor Asiah, Zuraidah Zainol, Chan Kuan Thye, Nordiana Ahmad Nordin y Muhamad Azrin Nazri. "Halal violation episode: does severity and trust recovery impact negative consumption behavior?" Journal of Islamic Marketing 8, n.º 4 (13 de noviembre de 2017): 686–710. http://dx.doi.org/10.1108/jima-10-2015-0081.
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Purpose Managing trust recovery in case of violation of halal products should be seen in light of the severity of violation as perceived by the consumer. This study aims to investigate how the severity of violation on halal directly impact negative consumer behavior (avoidance, boycott and revenge), and its moderating effect on the relationship between trust recovery and avoidance, boycott and revenge. Design/methodology/approach In total, 212 questionnaires were distributed amongst customers who were aware and/or had experienced the violation of a halal product in Klang Valley, Malaysia – each of whom were selected using convenience sampling methods. Data were analyzed using descriptive statistics and structural equation modelling techniques, were partial least squares (PLS) software was used to measure the direct and indirect relationships between the variables. Findings The results of this investigation showed that trust recovery and negative consumer behavior are negatively related; severity is positively related to avoidance, boycott and revenge; and severity moderates the relationship between trust recovery and avoidance. Research limitations/implications Empirically, it was found that severity and trust recovery are a significant component that influence negative consumption behavior. This study has significant implications alongside research implications despite some limitations. Practical implications In a severe violation case, a company needs to ensure that the strategy to fix the problem is genuine and trustworthy, as consumer trust on the recovery action by company is significance to influence customer avoidance in consuming the company’s product. Originality/value The uniqueness of this study exists in the fact that it is the first known one to concentrate on halal violation and examine the moderating effect of severity of halal violation on the relationship between trust recovery and negative consumer behaviors (avoidance, boycott and revenge).