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1

1967-, Gao Yuan, ed. Web systems design and online consumer behavior. Hershey PA: Idea Group Pub., 2005.

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2

1958-, Haugtvedt Curtis P., Machleit Karen A y Yalch Richard, eds. Online consumer psychology: Understanding and influencing consumer behavior in the virtual world. Mahwah, N.J: Lawrence Erlbaum Associates, 2005.

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3

1958-, Haugtvedt Curtis P., Machleit Karen A y Yalch Richard, eds. Online consumer psychology: Understanding and influencing consumer behavior in the virtual world. Mahwah, N.J: Lawrence Erlbaum Associates, 2005.

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4

Naumov, Vladimir. Consumer behavior. ru: INFRA-M Academic Publishing LLC., 2020. http://dx.doi.org/10.12737/1014653.

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The book describes the basic issues concerning consumer behavior on the basis of the simulation of the decision-making process on buying behavior of customers in the sales area of the store and shopping Internet sites. The classification of models of consumer behavior, based on research in the area of economic, social and psychological theories and empirical evidence regarding decision-making by consumers when purchasing the goods, including online stores. Methods of qualitative and quantitative research of consumer behavior, fundamentals of statistical processing of empirical data. Attention is paid to the processes of consumers ' perception of brands (brands) and advertising messages, the basic rules for the display of goods (merchandising) and its impact on consumer decision, recommendations on the use of psychology of consumer behavior in personal sales. Presents an integrated model of consumer behavior in the Internet environment, the process of perception of the visitor of the company, the factors influencing consumer choice of goods online. Is intended for preparation of bachelors in directions of preparation 38.03.02 "Management", 38.03.06 "trading business" and can be used for training of bachelors in direction of training 43.03.01 "Service", and will also be useful for professionals working in the field of marketing, distribution and sales.
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5

Elizabeth, Hirschman, ed. The semiotics of consumption: Interpreting symbolic consumer behavior in popular culture and works of art. Berlin: Mouton de Gruyter, 1993.

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6

Cazier, Joseph A. Value congruence and trust online: Their impact on privacy and price premiums. Youngstown, N.Y: Cambria Press, 2006.

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7

Weisenfeld, Ursula. Die Einflüsse von Verfahrensvariationen und der Art des Kaufentscheidungsprozesses auf die Reliabilität der Ergebnisse bei der Conjoint Analyse. Berlin: Duncker & Humblot, 1989.

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8

Vollmer, Chris. Always On. New York: McGraw-Hill, 2008.

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9

Ahola, Eeva-Katri. Producing experience in marketplace encounters: A study of consumption experiences in art exhibitions and trade fairs. [Helsinki]: Helsinki School of Economics, 2007.

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10

E, Moriarty Sandra, ed. The science and art of branding. Armonk, N.Y: M.E. Sharpe, 2009.

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11

Close Scheinbaum, Angeline, ed. Online Consumer Behavior. Routledge, 2012. http://dx.doi.org/10.4324/9780203123911.

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12

Guruswamy, Murali. Online Shopping Habits and Consumer Behavior. GRIN Verlag GmbH, 2014.

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13

Kumar, Vinod, Yogesh K. Dwivedi y Mahmud Akhter Shareef. Mobile Marketing Channel: Online Consumer Behavior. Springer London, Limited, 2016.

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14

Kumar, Vinod, Yogesh K. Dwivedi y Mahmud Akhter Shareef. Mobile Marketing Channel: Online Consumer Behavior. Springer International Publishing AG, 2016.

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15

LOK, Johnny Ch. Learning Online Time Marketing: Consumer Behavior. Independently Published, 2020.

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16

Hyland, Ken y Camilla Vasquez. Discourse of Online Consumer Reviews. Bloomsbury Publishing Plc, 2015.

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17

Discourse of Online Consumer Reviews. Bloomsbury Publishing Plc, 2014.

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18

Kumar, Dinesh. Consumer Behaviour: Includes Online Buying Trends. Oxford University Press, 2015.

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19

Web systems design and online consumer behavior. Hershey PA: Idea Group Pub., 2005.

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20

Yuan, Gao. Web Systems Design and Online Consumer Behavior. IGI Global, 2004.

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21

Jusuf, Dewi Indriani y Jonathan Sarwono. Consumer Behavior During the Online Business Era. Independently Published, 2018.

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22

The discourse of online consumer reviews. New York: Bloomsbury, 2014.

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23

Babin; Barry J.; Harris; Eric. CB Online for Babin/Harris' CB, 8th Edition. Cengage Learning US, 2017.

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24

Ryding, Daniella, Rosy Boardman, Claudia Henninger y Marta Blazquez Cano. Social Commerce: Consumer Behaviour in Online Environments. Springer International Publishing AG, 2019.

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25

Close, Angeline G. Online Consumer Behavior, 2nd Edition: Theory and Research. Taylor & Francis Group, 2017.

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26

Schabsky, Tim. Online Consumer Behavior: Theorien und Modelle zur Erklärung des Online- Konsumentenverhaltens. GRIN Verlag GmbH, 2010.

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27

Haugtvedt, Curtis P., Karen A. Machleit y Richard Yalch. Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World. Taylor & Francis Group, 2005.

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28

Haugtvedt, Curtis P., Karen A. Machleit y Richard Yalch. Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World. Taylor & Francis Group, 2005.

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29

Haugtvedt, Curtis P., Karen A. Machleit y Richard Yalch. Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World. Taylor & Francis Group, 2005.

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30

Haugtvedt, Curtis P., Karen A. Machleit y Richard Yalch. Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World. Taylor & Francis Group, 2005.

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31

Haugtvedt, Curtis P., Karen A. Machleit y Richard Yalch. Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World. Taylor & Francis Group, 2005.

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32

Sloman, John. Online Course Pack : Consumer Behaviour with Onekey Webct Access Card: Sloman Consumer Behaviour 2e. Pearson Education, Limited, 2005.

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33

Edmonston, Phil. Art of Complaining: Canada's Consumer Action Guide. Dundurn Press, 2013.

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34

Edmonston, Phil. Art of Complaining: Canada's Consumer Action Guide. Dundurn Press, 2013.

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35

Edmonston, Phil. Art of Complaining: Canada's Consumer Action Guide. Dundurn Press, 2013.

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36

Edmonston, Phil. Art of Complaining: Canada's Consumer Action Guide. Dundurn, 2013.

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37

Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World (Advertising and Consumer Psychology). Lawrence Erlbaum, 2005.

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38

(Editor), Curtis P. Haugtvedt, Karen A. Machleit (Editor) y Richard Yalch (Editor), eds. Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World (Advertising and Consumer Psychology). Lawrence Erlbaum, 2005.

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39

Racat, Margot y Sonia Capelli. Haptic Sensation and Consumer Behaviour: The Influence of Tactile Stimulation in Physical and Online Environments. Palgrave Pivot, 2020.

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40

Racat, Margot y Sonia Capelli. Haptic Sensation and Consumer Behaviour: The Influence of Tactile Stimulation in Physical and Online Environments. Springer International Publishing AG, 2021.

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41

Limited, Emerald Group Publishing. Focus on Consumer Behaviours and Experiences in an Online Shopping Environment. Emerald Publishing Limited, 2015.

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42

Moriarty, Sandra y Giep Franzen. Science and Art of Branding. Taylor & Francis Group, 2015.

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43

Moriarty, Sandra E. y Giep Franzen. Science and Art of Branding. Taylor & Francis Group, 2015.

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44

Moriarty, Sandra E. y Giep Franzen. Science and Art of Branding. Taylor & Francis Group, 2015.

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45

Clark, Lauren Rebecca. Consuming Irish Children: Advertising and the Art of Independence, 1860-1921. Lang AG International Academic Publishers, Peter, 2017.

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46

Clark, Lauren Rebecca. Consuming Irish Children: Advertising and the Art of Independence, 1860-1921. Lang AG International Academic Publishers, Peter, 2017.

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47

Clark, Lauren Rebecca. Consuming Irish Children: Advertising and the Art of Independence, 1860-1921. Lang AG International Academic Publishers, Peter, 2017.

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48

Clark, Lauren Rebecca. Consuming Irish Children: Advertising and the Art of Independence, 1860-1921. Lang AG International Academic Publishers, Peter, 2017.

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49

Scheinbaum, Angeline Close. Online Consumer Behavior: Theory and Research in Social Media, Advertising and E-Tail. Taylor & Francis Group, 2012.

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50

Scheinbaum, Angeline Close. Online Consumer Behavior: Theory and Research in Social Media, Advertising and E-Tail. Taylor & Francis Group, 2012.

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