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Libros sobre el tema "Consumer behavior – data processing"

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Autor: Grafiati
Publicado: 26 de julio de 2024

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1

Naumov, Vladimir. Consumer behavior. ru: INFRA-M Academic Publishing LLC., 2020. http://dx.doi.org/10.12737/1014653.

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The book describes the basic issues concerning consumer behavior on the basis of the simulation of the decision-making process on buying behavior of customers in the sales area of the store and shopping Internet sites. The classification of models of consumer behavior, based on research in the area of economic, social and psychological theories and empirical evidence regarding decision-making by consumers when purchasing the goods, including online stores. Methods of qualitative and quantitative research of consumer behavior, fundamentals of statistical processing of empirical data. Attention is paid to the processes of consumers ' perception of brands (brands) and advertising messages, the basic rules for the display of goods (merchandising) and its impact on consumer decision, recommendations on the use of psychology of consumer behavior in personal sales. Presents an integrated model of consumer behavior in the Internet environment, the process of perception of the visitor of the company, the factors influencing consumer choice of goods online. Is intended for preparation of bachelors in directions of preparation 38.03.02 "Management", 38.03.06 "trading business" and can be used for training of bachelors in direction of training 43.03.01 "Service", and will also be useful for professionals working in the field of marketing, distribution and sales.
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2

Neibecker, Bruno. Konsumentenemotionen: Messung durch computergestützte Verfahren : eine empirische Validierung nicht-verbaler Methoden. Würzburg: Physica-Verlag, 1985.

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3

Foster, Jonathan, Angela Lin y Paul Scifleet. Consumer information systems and relationship management: Design, implementation, and use. Hershey, PA: Business Science Reference, 2013.

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4

Finlay, Steven. Credit scoring, response modeling, and insurance rating: A practical guide to forecasting consumer behavior. 2a ed. Houndmills, Basingstoke, Hampshire: Palgrave Macmillan, 2012.

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5

Zuboff, Shoshana. The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power. New York, USA: Public Affairs, 2019.

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6

Moe, Wendy. Capturing evolving visit behavior in clickstream data. Cambridge, MA: Marketing Science Institute, 2001.

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7

M, Worcester Robert y Downham John, eds. Consumer market research handbook. 3a ed. Amsterdam: North-Holland, 1986.

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8

Smith, Andrew. Consumer Behaviour and Analytics. Taylor & Francis Group, 2019.

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9

Smith, Andrew. Consumer Behaviour and Analytics. Taylor & Francis Group, 2019.

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10

Smith, Andrew. Consumer Behaviour and Analytics. Taylor & Francis Group, 2019.

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11

Smith, Andrew. Consumer Behaviour and Analytics. Taylor & Francis Group, 2019.

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12

Smith, Andrew. Consumer Behaviour and Analytics. Taylor & Francis Group, 2019.

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13

Consumer Behaviour and Analytics. Taylor & Francis Group, 2019.

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14

Strong, Colin. Humanizing Big Data: Marketing at the Meeting of Data, Social Science and Consumer Insight. Kogan Page, Limited, 2015.

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15

Strong, Colin. Humanizing Big Data: Marketing at the Meeting of Data, Social Science and Consumer Insight. Kogan Page, 2016.

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16

Verhoef, Peter C., Edwin Kooge y Natasha Walk. Creating Value with Big Data Analytics: Making Smarter Marketing Decisions. Taylor & Francis Group, 2016.

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17

Verhoef, Peter C., Edwin Kooge y Natasha Walk. Creating Value with Big Data Analytics: Making Smarter Marketing Decisions. Taylor & Francis Group, 2016.

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18

Verhoef, Peter C., Edwin Kooge y Natasha Walk. Creating Value with Big Data Analytics: Making Smarter Marketing Decisions. Taylor & Francis Group, 2016.

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19

Verhoef, Peter C., Edwin Kooge y Natasha Walk. Creating Value with Big Data Analytics: Making Smarter Marketing Decisions. Taylor & Francis Group, 2016.

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20

Verhoef, Peter C., Edwin Kooge y Natasha Walk. Creating Value with Big Data Analytics: Making Smarter Marketing Decisions. Taylor & Francis Group, 2016.

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21

Verhoef, Peter C., Edwin Kooge y Natasha Walk. Creating Value with Big Data Analytics: Making Smarter Marketing Decisions. Taylor & Francis Group, 2016.

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22

Customer Analytics for Dummies. Wiley & Sons, Limited, John, 2015.

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23

Sauro, Jeff. Customer Analytics for Dummies. Wiley & Sons, Incorporated, John, 2015.

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24

Sauro, Jeff. Customer Analytics for Dummies. Wiley & Sons, Incorporated, John, 2015.

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25

Colin, Strong. Humanizing big data: Marketing at the meeting of data, social science and consumer insight. 2015.

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26

Struhl, Dr Steven. Artificial Intelligence Marketing and Predicting Consumer Choice: An Overview of Tools and Techniques. Kogan Page, 2017.

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27

Struhl, Steven. Artificial Intelligence Marketing and Predicting Consumer Choice: An Overview of Tools and Techniques. Kogan Page, Limited, 2017.

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28

Leventhal, Barry. Predictive analytics for marketers: Using data mining for business advantage. 2018.

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29

Leventhal, Barry. Predictive Analytics for Marketers: Using Data Mining for Business Advantage. Kogan Page, Limited, 2018.

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30

Lohr, Steve. Data-Ism: The Revolution Transforming Decision Making, Consumer Behavior, and Almost Everything Else. HarperCollins Publishers, 2015.

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31

Lohr, Steve. Data-ism: The revolution transforming decision making, consumer behavior, and almost everything else. 2015.

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32

Lohr, Steve. Data-ism: The Revolution Transforming Decision Making, Consumer Behavior, and Almost Everything Else. Harperaudio, 2015.

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33

Finlay, S. Predictive Analytics, Data Mining and Big Data: Myths, Misconceptions and Methods. Palgrave Macmillan, 2014.

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34

Finlay, S. Predictive Analytics, Data Mining and Big Data: Myths, Misconceptions and Methods. imusti, 2014.

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35

Finlay, S. Predictive Analytics, Data Mining and Big Data: Myths, Misconceptions and Methods. Palgrave Macmillan, 2014.

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36

Valizade-Funder, Shyda. Intelligent Video Technology - Essays on Shopper Behavior at the Point of Sale: Essays on Shopper Behavior at the Point of Sale. Lang GmbH, Internationaler Verlag der Wissenschaften, Peter, 2013.

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37

Kostelijk, Erik y José Marcos Carvalho de Mesquita. Marketing Analytics: Statistical Tools for Marketing and Consumer Behaviour Using SPSS. Taylor & Francis Group, 2021.

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38

Kostelijk, Erik y José Marcos Carvalho de Mesquita. Marketing Analytics: Statistical Tools for Marketing and Consumer Behaviour Using SPSS. Taylor & Francis Group, 2021.

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39

Basha, S. Muzamil, Dharmendra Singh Rajput y Ramjeevan Singh Thakur. Sentiment Analysis and Knowledge Discovery in Contemporary Business. IGI Global, 2018.

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40

Rajput, Dharmendra Singh. Sentiment Analysis and Knowledge Discovery in Contemporary Business. IGI Global, 2018.

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41

Angel, Gary. Measuring the Digital World: Using Digital Analytics to Drive Better Digital Experiences. FT Press, 2015.

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42

Angel, Gary. Measuring the Digital World: Using Digital Analytics to Drive Better Digital Experiences. FT Press, 2015.

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43

Surveillance capitalism and the loving gaze of God. Cambridge: Grove Books Limited, 2022.

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44

Sathi, Arvind. Engaging Customers Using Big Data: How Marketing Analytics Are Transforming Business. Palgrave Macmillan Limited, 2014.

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45

Sathi, Arvind. Engaging customers using big data: How marketing analytics are transforming business. 2014.

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46

Kostelijk, Erik y José Marcos Carvalho de Mesquita. Marketing Analytics. Taylor & Francis Group, 2021.

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47

Marketing Analytics. Taylor & Francis Group, 2021.

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48

Consumer Data Research. UCL Press, 2018.

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49

Zuboff, Shoshana. The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power. PublicAffairs, 2020.

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50

Lindstrom, Martin. Small Data. Optimist, 2016.

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