Tesis sobre el tema "Consumed area"
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1
Sansanelli, Sabrina <1979>. "Biodiversity Study on Wild Food Plants Traditionally Consumed in the Area of Bologna (Emilia romagna Region, Italy) and in the Middle Agri Valley (Basilicata Region, Potenza Province, Italy)". Doctoral thesis, Alma Mater Studiorum - Università di Bologna, 2016. http://amsdottorato.unibo.it/7477/1/sansanelli_sabrina_tesi.pdf.
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The aim of this project was to record the Traditional Local Knowledge (TLK) concerning the traditional uses of wild food plants together with all the practices linked as gathering, processing, cooking, including the therapeutic uses, to re-discover plant species often under-utilized or neglected and to identify those with new or underestimated healthy effects for human people.
This research was performed in two areas belonging to the province of the city of Bologna (Emilia-Romagna region, Northern Italy) and in the Middle Agri Valley (Potenza province, Basilicata region, Southern Italy).
Up to now no research has been carried out on the use of wild edibles in these territories and, therefore, this study represents the first attempt to collect and save from oblivion an important part of the cultural heritage preserved by these populations.
Using an ethnobotanical approach, people still retaining TLK about wild food plants were interviewed recording the edible species and related practices used.
By means of the Relative Frequency of Citation index (RFC), it was possible to state that Crepis vesicaria subsp. taraxacifolia (Thuill) Thell and Cichorium intybus L. were the most recognised and important wild food species respectively in the area of Bologna and in the Middle Agri Valley.
The results of the two investigated areas were compared.
The ethnobotanical study was followed by a metabolic screening of 34 plants samples mentioned by the informants (13 collected in Bologna’s area and 21 in Middle Agri Valley).
Sanguisorba minor Scop. showed the highest antioxidant activity and polyphenol content; Mentha spicata L. exhibited the highest flavonoid content; Sinapis arvensis L. revealed the highest content of chlorophylls and carotenoids and Clematis vitalba L. the highest protein content.
Finally, the most considerable and cited species in the area of Bologna, Crepis vesicaria subsp. taraxacifolia (Thuill) Thell, was analysed by an untargeted metabolomics approach.
2
Sansanelli, Sabrina <1979>. "Biodiversity Study on Wild Food Plants Traditionally Consumed in the Area of Bologna (Emilia romagna Region, Italy) and in the Middle Agri Valley (Basilicata Region, Potenza Province, Italy)". Doctoral thesis, Alma Mater Studiorum - Università di Bologna, 2016. http://amsdottorato.unibo.it/7477/.
Texto completoResumen
The aim of this project was to record the Traditional Local Knowledge (TLK) concerning the traditional uses of wild food plants together with all the practices linked as gathering, processing, cooking, including the therapeutic uses, to re-discover plant species often under-utilized or neglected and to identify those with new or underestimated healthy effects for human people.
This research was performed in two areas belonging to the province of the city of Bologna (Emilia-Romagna region, Northern Italy) and in the Middle Agri Valley (Potenza province, Basilicata region, Southern Italy).
Up to now no research has been carried out on the use of wild edibles in these territories and, therefore, this study represents the first attempt to collect and save from oblivion an important part of the cultural heritage preserved by these populations.
Using an ethnobotanical approach, people still retaining TLK about wild food plants were interviewed recording the edible species and related practices used.
By means of the Relative Frequency of Citation index (RFC), it was possible to state that Crepis vesicaria subsp. taraxacifolia (Thuill) Thell and Cichorium intybus L. were the most recognised and important wild food species respectively in the area of Bologna and in the Middle Agri Valley.
The results of the two investigated areas were compared.
The ethnobotanical study was followed by a metabolic screening of 34 plants samples mentioned by the informants (13 collected in Bologna’s area and 21 in Middle Agri Valley).
Sanguisorba minor Scop. showed the highest antioxidant activity and polyphenol content; Mentha spicata L. exhibited the highest flavonoid content; Sinapis arvensis L. revealed the highest content of chlorophylls and carotenoids and Clematis vitalba L. the highest protein content.
Finally, the most considerable and cited species in the area of Bologna, Crepis vesicaria subsp. taraxacifolia (Thuill) Thell, was analysed by an untargeted metabolomics approach.
3
Cardillo, Elena. "A Lexi-ontological Resource for Consumer Healthcare: The Italian Consumer Medical Vocabulary". Doctoral thesis, University of Trento, 2011. http://eprints-phd.biblio.unitn.it/570/1/PhD-Thesis-Elena-Cardillo.pdf.
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In the era of Consumer Health Informatics, healthcare consumers and patients play an active role because they increasingly explore health related information sources on their own, and they become more responsible for their personal healthcare, trying to find information on the web, consulting decision-support healthcare systems, trying to interpret clinical notes or test results provided by their physician, or filling in parts of their own Personal Health Record (PHR).
In spite of the advances in Healthcare Informatics for answering consumer needs, it is still difficult for laypersons who do not have a good level of healthcare literacy to find, understand, and act on health information, due to the communication gap which still persists between consumer and professional language (in terms of lexicon, semantics, and explanation). Significant
effort has been devoted to promote access to and the integration of medical information, and many standard terminologies have been developed for this aim, some of which have been formalized into ontologies.
Many of these terminological resources are used in healthcare information systems, but one of the most important problems is that these types of terminologies have been developed according to the physicians’perspective, and thus cannot provide sufficient support when integrated into consumer-oriented applications, such as Electronic Health Records, Personal Health Records, etc. This highlights the need for intermediate consumer-understandable terminologies or ontologies being integrated with more technical ones in order to support communication between patient-applications and those designed for experts. The aim of this thesis is to develop a lexical-ontological resource for consumer-oriented healthcare applications which is based on the construction of a Consumer-oriented Medical Vocabulary for Italian, able to reflect the different ways consumers and patients express and think about health topics, helping to bridge the vocabulary gap, integrated with standard medical terminologies/ontologies used by professionals in the general practice for representing the process of care, by means of Semantic Web technologies, in order to have a coherent semantic medical resource useful both for professionals and for consumers.
The feasibility of this consumer-oriented resource and of the Integration Framework has been tested by its application to an Italian Personal Health Record in order to help consumers and patients in the process of querying healthcare information, and easily describe their problems, complaints and clinical history.
4
Weyant, Emily, Nakia J. Woodward, Rachel R. Walden, Rick L. Wallace y Kelly R. Loyd. "Promoting Consumer Health Materials at Remote Area Medical Clinics". Digital Commons @ East Tennessee State University, 2019. https://dc.etsu.edu/etsu-works/8823.
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Bradbury, Richard James. "Architectures for the control of home area networks". Thesis, University of Cambridge, 1998. https://www.repository.cam.ac.uk/handle/1810/273071.
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Wallace, Rick L., Nakia J. Woodward y Judy Willett. "Partnering with an Area Hospital to Provide Senior Consumer Health Information". Digital Commons @ East Tennessee State University, 2011. https://dc.etsu.edu/etsu-works/8680.
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The purpose of this project was to provide better consumer health information and services to a patient population of a hospital-based nursing home. Nintendo Wii® devices were purchased to improve physical activity of patients in the nursing home. All nurses were trained to use MedlinePlus®. MedlinePlus materials were added to the consumer health library in the hospital, and DVD players were purchased for watching consumer health videos. The capacity of the nursing home and hospital to deliver consumer health information to patients and their families has been improved. This project was a great way to introduce a health care system to the services and products of the National Library of Medicine and empower the staff to better provide consumer health information.
7
Wallace, Rick L. y Nakia J. Woodward. "Partnering with an Area Hospital to Provide Senior Consumer Health Information". Digital Commons @ East Tennessee State University, 2012. https://dc.etsu.edu/etsu-works/8728.
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Willett, Judy, Nakia J. Cook y Rick L. Wallace. "Partnering with an Area Hospital to Provide Senior Consumer Health Information". Digital Commons @ East Tennessee State University, 2011. https://dc.etsu.edu/etsu-works/8731.
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Objective: The purpose of this project is to provide better consumer health information and services to a patient population of a hospital-based nursing home.
Methods: A hospital partnered with an academic medical library and obtained National Network of Libraries of Medicine funding. Wii devices with television monitors were purchased to improve physical activity in the nursing home. All nurses were trained to use MedlinePlus, and computers were made available for their use to search MedlinePlus in the nursing home. MedlinePlus materials were added to the consumer health library in the hospital, and DVD players were purchased to use for watching consumer health videos.
Results: The capacity of the nursing home and hospital to deliver consumer health information to patients and their families has been improved.
Conclusions: A small project like this is a great way to introduce a health care system to the services and products of the National Library of Medicine and empower the staff to better provide consumer health information.
9
Cardillo, Elena. "A Lexi-ontological Resource for Consumer Healthcare: The Italian Consumer Medical Vocabulary". Doctoral thesis, Università degli studi di Trento, 2011. https://hdl.handle.net/11572/369151.
Texto completoResumen
In the era of Consumer Health Informatics, healthcare consumers and patients play an active role because they increasingly explore health related information sources on their own, and they become more responsible for their personal healthcare, trying to find information on the web, consulting decision-support healthcare systems, trying to interpret clinical notes or test results provided by their physician, or filling in parts of their own Personal Health Record (PHR).
In spite of the advances in Healthcare Informatics for answering consumer needs, it is still difficult for laypersons who do not have a good level of healthcare literacy to find, understand, and act on health information, due to the communication gap which still persists between consumer and professional language (in terms of lexicon, semantics, and explanation). Significant
effort has been devoted to promote access to and the integration of medical information, and many standard terminologies have been developed for this aim, some of which have been formalized into ontologies.
Many of these terminological resources are used in healthcare information systems, but one of the most important problems is that these types of terminologies have been developed according to the physicians’perspective, and thus cannot provide sufficient support when integrated into consumer-oriented applications, such as Electronic Health Records, Personal Health Records, etc. This highlights the need for intermediate consumer-understandable terminologies or ontologies being integrated with more technical ones in order to support communication between patient-applications and those designed for experts. The aim of this thesis is to develop a lexical-ontological resource for consumer-oriented healthcare applications which is based on the construction of a Consumer-oriented Medical Vocabulary for Italian, able to reflect the different ways consumers and patients express and think about health topics, helping to bridge the vocabulary gap, integrated with standard medical terminologies/ontologies used by professionals in the general practice for representing the process of care, by means of Semantic Web technologies, in order to have a coherent semantic medical resource useful both for professionals and for consumers.
The feasibility of this consumer-oriented resource and of the Integration Framework has been tested by its application to an Italian Personal Health Record in order to help consumers and patients in the process of querying healthcare information, and easily describe their problems, complaints and clinical history.
10
Uncles, M. D. "Models of consumer shopping behaviour in urban areas". Thesis, University of Bristol, 1985. http://hdl.handle.net/1983/653c145a-2ac7-49a9-bd65-3bd88de90217.
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Keevy, Marelize. "Consumer perceptions of service quality of large clothing retailers in the Cape Metropolitan Area". Thesis, Cape Peninsula University of Technology, 2011. http://hdl.handle.net/20.500.11838/1710.
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Thesis( MTech( Marketing Management)) -- Cape Peninsula University of Technology, 2011South Africa’s retail sector is competitive, and is characterized by a tough and uncertain business environment (Barlow, 2002:21). Amidst such challenges, Dotson and Patton (1992:15-28) found that retailers do not deliver desired services to their customers. To ensure competitive survival, retailers should differentiate themselves and continuously seek ways to maximize the value that they offer to their customers (Parikh, 2006:45-55). Service quality has been identified by Berry (1986:1-9) as the most basic strategy for retailers to create competitive advantages and to improve customers’ shopping experience. This study focuses on determining consumer perceptions of service quality of large clothing retailers within the Cape Metropolitan area, with the aim of identifying areas for improvement, as well as service quality determinants, which are most important to consumers.Secondary objectives include: to establish consumer expectations in terms of service quality determinants; to establish, which areas of service quality require improvement; to provide recommendations to improve service quality based on findings from the study, and to compare consumer perceptions of service quality amongst ad hoc shoppers against those who have accounts (credit facilities) at various retail stores. Quantitative research was conducted by means of face-to-face survey research, and includes results from 120 questionnaires. Interviews, which took the form of store intercepts, were conducted outside the entrance of selected retail stores, and took place during the last week of March. Stores were selected through random multi-stage sampling, while respondents were selected through a systematic sampling process. A descriptive research design was used. The content of the questionnaire was developed based on Dabolkar, Thorpe and Rentz’s (1996:3-16) RSQS structure, which captures the dimensions of service quality in retail stores. Data was analyzed by using SPSS software, and was presented numerically by making use of charts. The major findings of the study relates to levels of consumer satisfaction with the existing levels of service quality delivered by large clothing retailers within the Cape Metropolitan area for ad-hoc shoppers, as well as account holders. The findings of this study could bring about new strategies for the improvement of service quality among large clothing retailers in the Cape Metropolitan area. These strategies will contribute towards creating a competitive advantage through the use of service quality, and will ultimately contribute towards the long-term success of large clothing retailers within the Cape Metropolitan area.
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Arvidsson, Karl. "Wide area motion capture using an array of consumer grade structured light sensors". Thesis, Mälardalens högskola, Akademin för innovation, design och teknik, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-29551.
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In this thesis we propose a solution to how a system can find and track people, as well as recognizing their gestures, in a $360^\circ$ field of view using consumer grade products. We describe a system connecting multiple depth cameras in an array and have them operate as a single camera controlled by a single computer. Using a single camera providing features such as detection, tracking and recognizing gestures of people, we specifically focus on the difficulties of preserving these features in moving forward to an array of cameras. We propose a solution based on Microsoft Kinect and Kinect SDK, using linear transformation to account for a fixed camera model to combine skeleton data from an array of Kinect sensors. Furthermore, we use positional based identification to determine whether people are being tracked by another camera in the system. The contributions of this work include insight into the challenges of building this kind of system based on Kinect hardware and software intended for use on a single computer, such as performance bottlenecks, along with possible alternative solutions. In particular, we present performance measurements for a single computer running up to four sensors and show a system that can run satisfactorily with up to at least 5 sensors on today's computers. We show what requirements on hardware can be expected for such a system, as well as where there are potential limits as the number of sensors increase.Music in Motion
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Buzy, Musikavanhu Tichaona. "Consumer adoption of online grocery shopping In the Cape Metropolitan Area, South Africa". Thesis, Cape Peninsula University of Technology, 2017. http://hdl.handle.net/20.500.11838/2656.
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Thesis (MTech (Retail Business Management))--Cape Peninsula University of Technology, 2017.The growth and use of information and communication technologies (ICT) such as the Internet across the globe, has been phenomenal. For both businesses and consumers, the Internet birthed new and highly effective and efficient avenues for communicating and transacting. The use of the Internet as a business trading platform known as e-commerce became popular in the 1990s and has inevitably led to the mushrooming of online retailers. The growth of this non-store retail segment poses a threat to traditional brick and mortar retail stores, although retail experts now view online retailing as an evolution rather than a revolution. Previously, non-grocery merchandise was the predominant commodity that was being sold online, but there is now growing evidence of online grocery shopping (OGS). Most developed nations such as UK, USA, France and Finland are considered to have well-developed online grocery markets, yet developing countries such as South Africa are still at an infancy stage. Most research about OGS had a Eurocentric view, and there are limited studies that focus on other parts of the world such as Africa. This research study took a consumer-centric perspective to understand consumer adoption of OGS, with the specific aim of determining factors that influence consumers’ behavioural intention to adopt OGS in the Cape Metropolitan area of South Africa. This study followed a quantitative research approach and a statistically derived sample size of 455 respondents was used. These respondents were conveniently selected at shopping malls in the Cape Metropolitan area. Of the questionnaires that were distributed, 391 questionnaires were usable and were captured on Statistical Package for the Social Sciences (SPSS) version 23 for the purpose of data analysis. The findings of the study showed that most respondents were black single females aged between 26 and 45 years with a diploma education level. The study also showed that 84.9% (n=391) of respondents had not adopted OGS, which indicated that most respondents were still accustomed to in-store grocery shopping. Using the Generalised Linear Model to determine which factors influenced consumers’ behavioural intention to adopt OGS, only Perceived Cost (PCo) had a significant influence on consumers’ behavioural intention to adopt OGS. Other factors such as Perceived Usefulness (PU), Perceived Ease of Use (PEOU), Visibility (VIS), Perceived Risk (PR), Perceived Image Barrier (PIB) and Social Attractiveness (SAT) had an indirect influence on consumers’ behavioural intention to adopt OGS. Based on the findings of the study in order to improve consumer adoption of OGS, the following recommendations have been made. Firstly, that online grocery managers and e-marketers should market OGS emphasising the usefulness and cost effectiveness of using it while at the same time factors such as PU, PEOU, VIS, PR, VIS, PIB and SAT should also be integrated into the communication campaigns. Secondly, that further research can be done to find ways that grocery retailers can use retain online grocery shoppers.
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Stadtlander, Mark D. "Trash collection efficiency and consumer knowledge: municipal trash collection in Manhattan, Kansas". Kansas State University, 2011. http://hdl.handle.net/2097/13158.
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Master of ScienceDepartment of Landscape Architecture Regional and Community Planning
Huston Gibson
The provision of services in a community is often taken for granted, or done the way things have always been done. It is sensible to examine those practices to see if the system in place is advantageous to all parties involved. This paper examines the forms of municipal trash collection used in the United States and specifically Manhattan, Kansas. This examination includes a literature review of forms of solid waste collection and how informed vs. uninformed consumers act when purchasing goods and services. The specific traits of seven municipal trash service providers in Manhattan are analyzed. The findings of this project include a spread in prices that economic theory alone may not explain. These finding, supported by literature, would suggest that there is a breakdown in the transfer of information between service providers and consumers.
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Weyant, Emily C., Nakia J. Woodward, Rachel R. Walden y Rick L. Wallace. "Reflections on a Decade of Promoting Consumer Health Resources at Remote Area Medical Clinics". Digital Commons @ East Tennessee State University, 2019. https://dc.etsu.edu/etsu-works/8675.
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Librarians at the East Tennessee State University (ETSU) Quillen College of Medicine Library have provided consumer health outreach services to rural and underserved populations at Remote Area Medical (RAM) clinics since 2009. These outreach services heavily depend upon and promote consumer health websites and National Library of Medicine (NLM) resources in order to reach the largest number of people at the lowest possible cost. This article will provide a brief overview of RAM clinics in Wise, VA, and Gray, TN, served by ETSU librarians for years. Additionally, this article will discuss the evolution of ETSU QCoM librarian outreach initiatives relating to these clinics over the past decade. This article includes a list of online consumer health resources used to support these initiatives as well as a list of most commonly addressed consumer health topics.
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Botchway, Quaye. "The emergent dynamics of local economic development : a case study on the Coventry area". Thesis, Cranfield University, 1999. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.300981.
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Pastore, Carine. "Evaluation de back-end of line optimisés pour les inductances intégrées en technologies CMOS et BiCMOS avancées visant les applications radiofréquences". Phd thesis, Grenoble 1, 2009. http://www.theses.fr/2009GRE10081.
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Intégrées aux niveaux des interconnexions en technologies CMOS et BiCMOS, les inductances doivent répondre aux critères de fortes performances électriques, faible surface et/ou forts courants. Mais le défi n'est pas simple à relever. En effet, l'évolution du Back-End Of Line (BEOL) des technologies CMOS avancées et l'utilisation d'un substrat silicium à pertes tendent à dégrader fortement leurs performances. Ainsi, le développement de BEOL optimisés pour les inductances intégrées apparaît comme indispensable si on veut pouvoir répondre aux spécifications des circuits RF visés. Le principal objectif de cette thèse est de fournir des choix technologiques pour l'optimisation des inductances intégrées sur silicium, visant les applications dans la bande de fréquences de 1 à 5 GHz. Tout d'abord, une stratégie de gestion des inserts métalliques à l'échelle de l'inductance a été évaluée, afin de satisfaire les règles de densité imposées dans les technologies avancées (jusqu'au nœud technologique 32 nm). La volonté actuelle d'intégrer le module dédié à l'amplificateur de puissance en technologie CMOS a soulevé récemment la problématique de la gestion de forts courants (jusqu'à 1 A à 125°C) qui ne peut être adressée avec un BEOL standard. Un BEOL innovant utilisant deux niveaux de cuivre épais a été étudié en technologie CMOS 65 nm. Ce même BEOL a été évalué en technologie SOI. Cette dernière commence à émerger pour l'intégration du module d'émission complet en technologie CMOS de part sa compatibilité avec des substrats silicium Hautement Résistifs. L'optimisation d'inductances utilisant ce module double cuivre épais a été menée en technologie CMOS HR SOI 130 nmIntegrated in BEOL metallizations of CMOS or BiCMOS technologies, inductors have to meet requirements in terms of high electrical performances, low area and/or high current capability. However, this challenge is tricky to address. Actually, BEOL evolution and silicon substrate losses in Advanced CMOS technologies greatly decrease inductors' performances. Thus, the evaluation of optimized BEOL dedicated to the integration of inductors is essential if we want to target RF applications' specifications. The main objective of this thesis is to provide optimized technological solutions for inductors integrated in silicon technologies, and targeting RF applications in the 1 - 5 GHz frequency range. A dummy fill strategy has been evaluated at the scale of the device (without impacting its electrical performances) in order to fulfil metal density required in advanced technologies (down to the 32 nm node). Then, we have focused our attention on the evaluation of an optimized BEOL using a Double Thick Copper module in a 65 nm CMOS bulk technology. Actually, the wish to integrate the module dedicated to the power amplifier in CMOS technology has raised high current issues (up to 1 A @ 125°C), which is impossible to target with a standard BEOL. In the same trend, this optimized BEOL has been evaluated in SOI technology. Actually, this technology is starting to come up for the complete integration of the RF Front End module in CMOS technology thanks to its compatibility with HR silicon substrates which enables to integrate even more functions (antennas, diplexer, balun). Thus, inductor's optimization using a Double Thick Copper module has been performed in a 130 nm HR SOI CMOS technology
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Wallace, Rick y Nakia Woodward. "Using Consumer Health Information to Meet the Needs of the Underserved". Digital Commons @ East Tennessee State University, 2012. https://dc.etsu.edu/etsu-works/8679.
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Librarians can be major contributors at multihealth profession community outreach efforts. East Tennessee State University Quillen College of Medicine Library (ETSU QCOML) partnered with the Remote Area Medical Group (RAM) at two health "expeditions" in northeastern Tennessee to provide consumer health information to the people who came to the event for medical, dental, and vision care. A booth staffed by library workers that utilized MedlinePlus.gov was set up at each event. Preselected handouts were used along with online searching. The library booth was able to provide consumer health information to 1,310 people. By participating in this event, it allowed not only the library workers to assist the public with consumer health questions but also exposed other health care professionals to what medical librarians can do to directly help patients.
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Alejandro, Palacios Flores José. "Asociación entre síntomas depresivos y dismorfia muscular en usuarios de gimnasios que consumen esteroides anabólicos en Lima, 2015". Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2017. http://hdl.handle.net/10757/621161.
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La Dismofia Muscular (DM) está asociada a trastornos psiquiátricos como depresión y a abuso de Esteroides Anabólicos (EA). Sin embargo, esta asociación no ha sido estudiada en poblaciones como usuarios de EA. El uso de estas sustancias genera cambios sobre la musculatura, lo que puede generar en el usuario una percepción distinta de su cuerpo y generar una asociación distinta entre la depresión y DM. El estudio tiene como objetivo Estimar la asociación entre la presencia de síntomas depresivos y DM, además de otros factores asociados en usuarios de gimnasios de Lima que consumen EA. Métodos: Estudio observacional, analítico y transversal realizado en gimnasios de Lima, entre Septiembre 2015 y Marzo 2016. Se incluyó a varones mayores de 18 años usuarios de EA. El muestreo fue por bola de nieve. Se utilizó un cuestionario autoaplicado utilizando Survey Monkey en dispositivos portátiles. El desenlace fue medido con el cuestionario PHQ-9 (≥10 puntos) y la DM fue evaluada con el instrumento MASS (≥63 puntos). Se calcularon las razones de prevalencia crudas y ajustadas a través de la Regresión de Poisson simple y múltiple con varianza robusta con sus respectivos intervalos de confianza al 95%. Resultados: 392 sujetos fueron incluidos en el análisis. La frecuencia de depresión fue 24,5% y la de DM 66,6%. No se encontró asociación entre presentar síntomas depresivos y dismorfia muscular (p=0,309). Conclusiones: No se encontró asociación entre síntomas depresivos y la dismorfia muscular.Association between depressive symptoms and muscle dysmorphia in users of gyms that consume anabolic steroids in Lima, 2015 Abstract Muscle Dysmophy (MD) is associated with psychiatric disorders such as depression and substance abuse such as Anabolic Steroids (ASS). However, this association has not been studied in ASS users. This substance generates changes on muscle, this could generate a different perception on the body in ASS users and generate a different association between depression and MD. The aim of the study is estimate the association between the presence of depressive symptoms and MD, in addition to other factors associated in users of gyms in Lima who consume ASS. Methods: Observational, analytical study was carried out in gyms of Lima, between September 2015 and March 2016.The study included men over 18 who had consumed at least once ASS, using a snowball sampling. A self-administered questionnaire using Survey Monkey was used in portable devices. Sociodemographic and ASS regarding the use of variables was evaluated. The outcome was measured with the PHQ-9 (≥10 points) and the MD was evaluated with the MASS instrument (≥63 points). The reasons for crude and adjusted prevalence were calculated by Poisson regression with robust variance single and multiple with their respective 95% confidence intervals. Results: 423 guest’s subjects, 392 were included in the analysis. Depressive symptoms rate was 24,5% and 66,6% DM. No file association between depressive symptoms and muscle dysmorphia (p = 0.309) was found. Conclusions: No association between depressive symptoms and muscle dysmorphia was found.
Tesis
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Yu, Wan-Chen y 游婉甄. "Research of Female Consumer Behavior in Cosmetics Market Case Study of Female Consumers in Hsinchu Area". Thesis, 2010. http://ndltd.ncl.edu.tw/handle/we24d4.
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碩士元培科技大學
企業管理研究所
98
The rapidly changing social situation in the latter part of the 20th century, such as revolutionary movement for women’s equal rights, significantly affects the women consumer behaviors as well as improves their social status. The awakening of female consumer’s consciousness during the recent years leads to alteration of consumer behavior, and influences the women’s usual conception for pursuing fashion and cosmetics application, in fact, the makeup practice has already been regarded as a social politeness and necessary requirement for interpersonal activities. By employing the Means-End Chain theory, this study intends to explore the attribute, result, and value attached importance by female consumer towards cosmetic products, in order to realize consumer’s cosmetics application process. The female consumers in Hsinchu are taken as research targets for this study to conduct variable analysis of their lifestyle and demographic statistics. Totally 550 questionnaires were released and 390 copies are effective among the retrieved ones. Methods as factor analysis and ANOVA are applied for examining various study hypotheses. Moreover, the implementation of Means-End Chain theory allows cosmetics industry to better understand the signification of product attribute valued by consumers so as to anticipate the details of consumer result and value recognition experienced by consumers.
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Lekhanya, Lawrence Mpele. "Consumer perceptions of charity shops in the Durban area". Thesis, 2006. http://hdl.handle.net/10321/83.
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Thesis (M. Tech.: Marketing)-Dept. of Marketing, Durban University of Technology, 2006
xiii, 153 leavesMany people have used the term “charity shop” without having a clear understanding of it, even although there are numerous articles and a previous research survey about charity shops in the UK, Canada and Australia. It seems that no research has been done in South Africa on this particular topic. Also, the confusion that surrounds consumer perceptions of charity shops highlights the need for marketers to conduct more research on this particular area. The following study was conducted within the South African marketplace, specifically in four Durban areas, using quantitative research methods. The main objective of the research was to determine consumer perceptions of charity shops in the Durban area and the factors influencing these perceptions.
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Deng, Yi-Hsin y 鄧奕欣. "Study of cognition, attitude and consumer behavior of female consumers to the organic beverages in Taipei metropolitan area". Thesis, 2017. http://ndltd.ncl.edu.tw/handle/7cwwef.
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碩士國立臺灣海洋大學
食品科學系
105
In view of the fact that women are mostly consumers in daily household life and in order to understand the market consumption behavior of organic beverages consumption, this paper uses female surveyors in Taipei Metropolitan Area as the subject, cognition and attitude of organic beverages and their consumption behavior. The total number of valid questionnaires was 284, and the demographic data were as follows: the age was 21 ~ 30 years old (39.1%), the degree was mostly university (52.8%), the first three were in the service industry (29.6%), (16.6%) and labor service (12.7%), eating habits to meat (91.9%), the average monthly salary income mostly fell NT$30,001 to 50,000 dollars (48.6%), marital status to the majority of marital status (56.3%). The study found that the age was significantly correlated with the purchase of organic beverages (P <0.05). In the study, the respondents had the highest response rate (73.6%) for the cognition of organic beverages is the question about products’ label, and the question about the organic certification had the lowest answer rate was only 28.2%. The study found that 64.4% of respondents believe that the news media coverage or interview will affect their choice of organic beverages attitude. The proportion of respondents who bought organic beverages was 67.9%. The first three items of organic beverages items were fruit and vegetable juices, tea drinks and vinegar. The willingness to pay for organic beverages is less than $ 500, and the acceptable price of organic beverages is 0 to 20% higher than that of the general beverages. The study found that the purchase of organic agricultural products was highly positively correlated with the purchase of organic beverages.
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林靖亞. "A Study of the Relationships among Green Consumption and Consumer Behavior Intention-- A Case of Consumers in Hsinchu Area". Thesis, 2012. http://ndltd.ncl.edu.tw/handle/33609954876333076084.
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碩士明新科技大學
企業管理研究所在職專班
100
In recent years, environmental issues become the most important topic in the world and most of those countries start to promote the green procurement continually. In Taiwan, people starts to focus on the environmental protection and green procurement issues, but the market for green products is still limited. To the implementation of green consumption, because of the legal provisions of the annual green procurement, State agencies keep buying green products. However, people on green consumption are still in concerns phase compared to actions. The main purpose of this study is to investigate the relationship between the intention of green consumption and consumer behavior, and to explore the influence factors of the green consumer behavior, which includes environmental awareness and involvement of antecedents for individual consumers green consumption behavior intention. The study find that consumer’s social background affect it’s environmental awareness, thereby affect the involvement for green products. Furthermore, the green consumer behavior intention are affected by environmental awareness and involvement. And, in addition, this study prove the relationship between environmental attitudes and involvement.
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Ou, Wan-yu y 歐婉玉. "The Study of Consumer Behavioron Hot Spring Area". Thesis, 2007. http://ndltd.ncl.edu.tw/handle/84118538031676574181.
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碩士國立屏東商業技術學院
行銷與流通管理系
95
In recent years along with the Taiwan economy fast growth, the national income large increase, the level of living universal promotion, again added the last week to rest on second the system the implementation, caused the people take to work originally as the center of gravity life manner, tended to gradually pursues the diverser leisure activity, therefore increased day after day to the sightseeing amusement and rest resources demand. Demonstrated investigation according to the Executive Yuan Planning headquarters national economy statistics quarterly report that, from 1996 to 2006, the people each household entertainment whiled away the time every year proportion of the disbursement by 16.8% increase to 18.7%, increased 1.9%, the people each human of domestic main sightseeing amusement and rest area traveling number of times, from 1.8 increase to 6.1 times, proportion of and the amount the leisure traveling activity national income year by year promoted along with to increase, demonstrated fully the Taiwan society populace more and more took to live the quality and the leisure life fact. This research is the reason in the discussion “the hot spring industry (Hot spring Industry)”, hot spring of resources in view of the Taiwan area, carries on discussion the consumer behavior in view of the tourist, and understood hot spring entrepreneur itself and implements research the marketing strategy pattern to the tourist.The penetration hot spring resources use and provide the society whole of plan pattern the populace amusement and rest activity, not only can achieve the development sightseeing goal and can complete to the geothermal resource continues forever the use the goal. This research is lives angle of the state by the tourist, the expense state, analyzes the tourist difference of regarding the hot spring resources use, achieves goal of the hot spring resources whole use plan.
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CHIEH, CHUANG HSIEN y 莊先解. "Study of the Relationships between Lifestyle、Brand Image and Consumer Behavior------Tainan area B.B.Q. store beer consumers as an example". Thesis, 2009. http://ndltd.ncl.edu.tw/handle/26630041617298720371.
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碩士南台科技大學
高階主管企管碩士班
97
Today ‘s beer market has become increasingly universal, but they still face various clinical areas of life is not the same culture, the weather and the impact of consumption patterns. Degree angle from the cultural depth of beer consumers in the Tainan area of the store B.B.Q. analysis. Therefore this study will B.B.Q. shop in Tainan area, according to the regional manager for 20 stores B.B.Q. to explore the cultural significance they represent,but also compare their lifestyle brand positioning,consumer behavior, such as three types of issues with the abnormal. The purpose of this study was to explore the Tainan area beer stores B.B.Q. lifestyle of consumers, brand image of the differences in consumer behavior, relevant and influential. This study questionnaires to the Tainan area B.B.Q. stores for the beer consumer research, information dissemination and collection of questionnaires in order to store the Tainan area B.B.Q. beer consumption of customer – oriented ; of this study ,500 queestionnaires were issued , recovery of 348 copies , of valid questionnaires. The purpose of this study the use of descriptive statistics , analysis of the differences ,pearson correlation analysis and regression analysis methods such as statistical analysis and mining SPSS statistical software for statistical analysis tools ,key findings are as follow： (A) beer shop in Tainan B.B.Q. consumers personal background characteristics (gender, age, average monthly income, years of drinking, education, occupation) in the life style, brand image and consumer behavior, such as part dimensions were significantly differences. (B) of the Tainan area B.B.Q. beer consumers shop in the life style, brand image and consumer behavior, the study variables were significantly related to between the part. (C) of the Tainan area B.B.Q. beer consumers shop, in the life style, brand image and consumer behavior, the study variables of multiple regression analysis, some have a significant effect. By the analysis of this study was to aggregate the results, the conclusions made B.B.Q. shop practice to provide a reference for future research and recommendations.
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LIN, HUI-CHEN y 林惠眞. "Analysis of Consumer Types and Consumer Satisfaction in Nail Fashion Manicure in Yunlin Area". Thesis, 2018. http://ndltd.ncl.edu.tw/handle/bcdvhk.
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碩士環球科技大學
視覺傳達設計研究所
106
Manicure serves as the finishing touch to the overall fashion styling. With professional nail-beautifying art, most women are able to show their charm. Therefore, the aim of this study was to explore the consumer patterns and consumer satisfaction of fashion manicure in Yunlin area. The main discussed points were: (1) Consumer preferences in fashion manicure design in Yunlin area and distribution of consumer buying decision types. (2) Evident differences in consumers’ preferences in fashion manicure design in Yunlin. (3) Significant differences between types of consumer buying decisions in fashion manicure in Yunlin area.This study was conducted by Google online survey. In this study, there were 144 surveys were distributed and collected in which 120 were valid. The mainly target audience for this online survey were female. The main results of this study were as follows. (1) The primary consumers are female workers or the modern OL of the white-collar class with college educaction, under 40 years old, personal income under 30,000 NTD. (2) The consumers can add a variety of colors and patterns to their nails, which can satisfy consumers' desire for new changes. In addition, the nail-beautifying art can be replaced and changed immediately if dissatisfaction. (3) The findings show that price is longer the primary motive for the consumer groups who visit nail manicure salons to revisit; the quality of the beauty service is the key. Despite manicure not being a necessary expense, the enjoyment during the service process is what truly matters to the said consumers. According to the reaults, there are few practical suggestions: (1) Businesses related to the nail-beautifying sector can carry out strategic marketing in line with the characteristics of demographic variables; this will help deepen consumers’ impression on fashion manicure. (2) It is advised to widely advertise and promote non-toxic and cruelty-free nail products as this may increase consumers’ buying motivations. However, although it is women’s nature to spend effort on their appearance, their demands for beauty products may vary when in different life stages or when there is a change to their lifestyle. As a result, consumption for nail-beautifying services/products may stop at some point. Consequently, it is advised that businesses in this industry should continue to consider various comprehensive marketing strategies and patterns.
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Chu, Fa-Chan y 朱發展. "The consumer behaviors of moving companies in Taipei Area". Thesis, 1994. http://ndltd.ncl.edu.tw/handle/41636037201448697917.
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碩士國立臺灣大學
商學系
82
The purpose of the research is to find out the consumer behaviors of hiring moving companies for the residents in Taipei Area. The target population refers to the Taipei residents who are above 15 years old and had been served by moving conpanies in last 5 years. This reasearch is using convenience sample method to get 282 effective samples. The findings are as following: 1. The reason for consumers having moving companies is because they are not able to carry materials which are too big or over-weight. The materials are mainly furnitures, appliances, articles. In general, the moving time is decided by consumers. And the resources of moving companies are from: a. The recommendation of friends and relatives. b. According to the price in Ads. c. Well- known companies are preferred. Furthermore, not losing and damaning materials during the process is the most important requirement for the moving companies. It is true that the consumers like to have the same moving companies for the next time if the company has a good service for them. 2. Sex, ages, marital status, religions, and education are the factors to the consumer behaviors of having moving companies for the target population in Taipei Area. This research also metions several suggestions for moving companies in Taipei Area: 1. Using Price Discriminating, hiring part-time professional workers, keeping good relationship with car agency and other moving companies are the methods to be stable in this changable business. 2. It is important to have good service system, and to give the satisfaction survey to consumers after services in order to maintain the high quality. 3. Keep contact with old consumers and to expand the market. 4. In order to promote the business quality, the evaluation system is necessary to be used.
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Chen, Kun-Liang y 陳昆良. "The Consumer Satisfaction among Different Shopping Sites and Their Willingness to Buy Again--Take Chiayi Area for the Study of Consumers". Thesis, 2014. http://ndltd.ncl.edu.tw/handle/9p89kc.
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碩士南華大學
資訊管理學系
102
The development of technology of information and network grows rapidly, which leads to the rapid and successful growth in logistics industry diversification and sophisticated liquidity. The quality trading services provides more perfect , and more common business applications online marketing so the consumer public tends to accept the way of online shopping . Nearly 18 million people in Taiwan are internet users. Among them, the most used online service is " online shopping " . 2013/1/15 , Announced by Alibaba Group's Alipay, Chiayi City becomes the first place of the company cash flow 10 cities per capita expenditure of the year. Despite the small population of Chiayi area, the consume power cannot be underestimated. This study aims to analyze the consumer satisfaction among their different shopping sites and the purchase intention in Chiayi area , hoping to help the shopping network operators in formulating marketing strategy basis. This study uses questionnaire to research and analysis, the obtained results quantifies that: 1. The information quality showed positive correlation between system quality, service quality and customer satisfaction ; and customers’ willing to buy showed a significant positive correlation between intention and customer satisfaction. 2. Differences of online shopping between consumers in Chiayi: The willing of online shopping in female consumers is higher than men’s ; The online shopping intention of the consumers around 41 years old (inclusive) above is relatively high, however, the online shopping power at the young age of 25 cannot be overlooked. There are still some doubts and uncertainties among ordinary consumers in online shopping , especially in the higher price or a larger amount of consumption. On the other hand, the acceptation in household items like network is high. 3. Consumers in Chiayi area have higher satisfaction in shopping site information quality and system quality, but satisfaction of service quality needs to be strengthened; the average of customer’s willingness to buy again lies in "ordinary" level a "willing" level , which shows that the consumers 'attraction' in Chiayi area’s shopping industry remains to be strengthened.
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Hsu, Hwa-Ling y 許華齡. "A Case On Comparison Consumer Preferences and Consumer Behavior Of Different Department Store Trading Area". Thesis, 2010. http://ndltd.ncl.edu.tw/handle/97656059874394531423.
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碩士元智大學
管理研究所
98
Consumption on the daily life of modern people is the most frequent behavior, the suppliers under the premise of the pursuit to profit maximization, they must analyze consumer behavior, consumer preferences, and diversify the use of commodity structure, uniqueness, store space design and various creative activities, then with characteristics of conduct marketing, creating sufficient to meet the maximum demand of consumers. In general, suppliers consider the characteristics of consumer behavior would choose in the service industry, commercial and development in the district provide the services , suppliers continue to invest homogeneity or qualitative abnormality of the business types, commercial facilities, then making the formation of cluster activities, trading area . However, with the development of different trading area, consumers’ choices are changed follow the change of trading area.How to present their characteristics and how to build up the image to let consumers impressive. This study suggests that consumer behavior and consumer impressions of trading area are interdependent. In general impressions of the trading area are divided into four categories: attribution、environment、function、feature. To business , it is important to create the uniqueness and predict consumer behavior, then providing different services to meet the needs of their customer. It is an important factor in attracting consumers. This study attempts to integrate the result of analysis in four categories to discuss relationship between the demand of consumers and the supply of business through using questionnaire.The range of questionnaire includes Taipei''s three main trading area. The purpose of survey is to understand the attributes and characteristics of consumers and analysis of consumers’ preferences and impression to different trading area. Then we analysis results of the questionnaire through statistic, then to explore the relationship between integrated impression of trading area and consumers’ behavior. We hope this study may become the reference for managers to make decision.
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Ngceba, Asiphe. "Service quality at selected health and fitness centres in townships in the greater Durban area". Thesis, 2017. http://hdl.handle.net/10321/2636.
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Submitted in fulfillment of the requirements for the degree Masters in Management Sciences: Marketing, Durban University of Technology, Durban, South Africa, 2017.
.The increasing interest in people’s wellbeing has seen the growth of health and fitness centres (HFC) all across South Africa. It has been a decade since Virgin Active and Planet Fitness expanded their business into townships, with this endeavour resulting in the opening of HFC in Khayelitsha and Soweto. The motivation behind this study is therefore to examine the effect of service quality on customer satisfaction in the HFC industry in Ntuzuma, Umlazi, Kwa-Mashu, Clermont, and Phoenix, all townships in the greater Durban Area. Thus, the main purpose of this research is to ascertain service quality at selected HFC in townships within the greater Durban area. Interest in service quality has grown over the last decade due to increasing competition, which has led managers to finding ways of improving profitability. One area of interest is service quality and how it affects customer satisfaction and its impact on the bottom line, which is why ascertaining service quality at selected HFC in the greater Durban area’s townships is significant. The study was descriptive, quantitative and cross-sectional in nature, probing the effect of service quality on clients’ customer satisfaction. From these findings the Health and Fitness Centres can identify more specifically the failures in its service quality and seek to improve upon them. Service quality dimensions that are deemed to be good predictors of service quality for members of the HFCs offering have been related to factors such as the “Tangibility”, Reliability”, “Responsiveness”, “Assurance” and “Empathy. It is hoped that the results obtained will aid to support these centres in adopting practical customer service quality measures that will assist them to succeed in the highly competitive health and fitness industry.
M
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Mei-ChenChuang y 莊美珍. "The Research of Impacts on Consumer′s Willingness to Use Digital Financial Bank 3.0-Taking Consumers in Tainan Area as an Example". Thesis, 2016. http://ndltd.ncl.edu.tw/handle/7vmg2n.
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碩士國立成功大學
企業管理學系碩士在職專班
104
In this study, we use a questionnaire to survey the study.There are 220 data for the consumers and the methods are to one-way analysis of variance, t-test and regression analysis. The statistical analysis will performe using a digital Finance Bank 3.0 Empirical research wishes, the conclusions are: 1. Demographic analysis: 31-55 years old, university / college, the average daily use of computers, mobile phones more than three hours of time-based. 2. Gender, age, education level, average daily use of computers, mobile phones time, respondents income family background variables on consumers significant differences in the financial position of the Bank number willingness to use part of the 3.0 level. 3. In the influencing of consumers are willing to use digital Finance Bank decided 3.0 of factors, with easy to understand (BE), colleagues think I should use (CC), public media and newspapers and magazines in the introduction (DM), often hear digital information 3.0 financial Bank (ET), increase interpersonal communication and fashion (FB) these five variables having the decisive positive impact on consumers. 4. The financial Banks should continue to strengthen the training of service personnel, to provide customers with excellent service, improve customer willingness to use before.
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Huang, Li-Yuan y 黃立元. "The Effects of Consumer''s Experience Factors on Channel Satisfaction-The Study of the Consumers in 3C Home Appliance in Taipei Area". Thesis, 2007. http://ndltd.ncl.edu.tw/handle/21195560200001111704.
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碩士淡江大學
管理科學研究所企業經營碩士在職專班
95
Nowadays is the generation of the Experience Economy. It enhaced not only the product and its service, but also the experience feeling from the customers’ serlf-experience in previously. The compoany marketing is no long to focus on Product, Pricing, Channel, Promotion, Service, Guaranty, Maintance and Follow-up Service, etc. If standing viewpoint from the consumers’ viewpoint, it will be prompted the consumers to come to the stores becaused of the expected “experience”. In the meantime, the happy shopping experience would raise the customer satisfication level and maintain the customer loyalty of the brand, they would become permantent customers of the company, and made the company increase the profit, market share and the support of permantent business. The research objective of this study is from consumers’ standpoint to study the relationship between the factors of the experiential marketing and the consumer satisfication. The target of the case study are the 4 chain stores, which are well known brand and with comparative business scale. The study used the evaluation tool of the experiential marketing addressed by Schmitt in 1999 to investigate the effects of consumer''s experience factors, including sense, feel, think, active, and relate, on channel satisfaction, when buying 3C Home Appliance in Taipei area. The result was expected to provide 3C home appliance industry and its chain stores as reference when making the strategy of the channel selection. The study result presented the channel satisfication of the consumers were conspicuously effected by the factors of the experience in sense, feel, active and relate to the target chain stores; and sense and feel were considered as one factor. The expereince of think also effected to the customer satisfication, but below the standard. Among all, the expereince of active was conspicuously effected to the customer satisfication level, and that meant the importance of the active experience to the the consumers in the channel selection of 3C home appliance. This study suggested the chain stores of 3C home appliance and the manufactures not only focus on establishing a better experiential enviroment with active, relate, sense and feel to raise the consumers'' satisfication level in shopping, but also not ingore the minor impact of think to the customer satisficationl. The specific cusmers may still focus on think, and that will build the different field from other competitors, to establish the niche market and increase the profit.
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Haung, Fu-Lin y 黃福林. "Hot spring area consumer survey of dietary behaviors-a case study of Kuantzuling hot spring area". Thesis, 2011. http://ndltd.ncl.edu.tw/handle/38002665763160947241.
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碩士嘉南藥理科技大學
溫泉產業研究所
99
This research using the consumer behavior theory, the consumer will ford is reasonable discusses, and the consumer behavior and the marketing strategy analyzes the consumer eating behavior, in view of Kuantzuling hot spring area in unique eating behavior, will carry on inquires, understood whether the Kuantzuling hot spring area will have in the hot spring area to have the characteristic hot spring keeping in good health to attend to, confers the promoted marketing. This research uses the questionnaire survey procedure, after the reference related literature, establishes the analysis flow and designs the official questionnaire.The object of study is the guanziling tourist, uses changes the strength sampling way extraction object of study, this findings are as follows: 1.Affects consumer of the guanziling hot spring area to expend the motive most first is “the relatives and friends instigates with the recommendation”, but “the pursue popular fashionable” is not the project which takes; Consumer of news origin in the guanziling hot spring area “the past expense purchase experience” most receives the project which the consumer considered, but most did not consider “the newspapers and magazines” project; In the guanziling hot spring area in the consumer product attribute, after “commodity edible flavor tastiness” is most first considers the project, “the commodity set of meal price preferential benefit” the important degree is lowest. 2.Consumer of the guanziling hot spring area in different background variable, because “the good food attends to the estimate expenditure” and “the travel essence expenditure” can the consumer ford into the degree differently to have the difference. 3.Consumer of the guanziling hot spring area in different background variable, because “the education level” and “the good food attends to the estimate expenditure” to be able the consumer to expend the degree differently to have the difference once more. 4.Consumer of the guanziling hot spring area expends the motive, the news originates, the product attribute and the consumer fords into the degree with to expend the degree to present the low correlation once more; But the consumer fords into the degree with to expend the degree present correlation (to be connected once more 0.66), also reaches obviously.
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Er, Lo Yueh y 羅月娥. "Consumer Behavior Study at Starbucks：A Case Study in Taipei Area". Thesis, 2013. http://ndltd.ncl.edu.tw/handle/94995e.
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碩士東吳大學
社會學系
101
In today’s many chain cafe markets, Starbucks is the best, Starbucks spread their religion to consumers, so that consumers have the same value with Starbucks, and then consumer be firmly tied with Starbucks. Starbucks make Western consumer goods into an unstoppable new world pandemic, change people's imagination for coffee and become a spokesperson of enjoying life. Therefore, not only attracting middle-class consumer, but also create others such as the elderly and young adults. The emergence of Starbucks people is indicative of Starbucks in Taipei has some hidden presence of consumer culture, The unique emotions of Starbucks consumers also prove that Starbucks does have certain traits to attract them. Which groups in the consumer? What is the significance for consumers to consume in Starbucks ? What is the hidden connotations for their consume motivation? What are the interaction among Starbucks space design, consumer lifestyle and their sensory experience ? This study is progressed from spatial interactive angle of consumers and consumer perspective , and used Schmitt's Experience Strategy module to investigate the relevance between consumer selecting consumer space and their self-taste. In addition, regard to Starbucks coffee consumption represents symbolic significance, using symbolic consumption and commodity argument of Baudrillard and Bourdieu post-modern theories to cut into analysis, as well as utilizing spatial impression, conspicuous consumption and other related theories, to explore consumer culture phenomenon which presented between Starbucks and consumers, consumption symbols and ideology that existed in Starbucks scenarios, the impacts of definition for coffee,while consumers in the consumer goods, and through the commodity property to distinguish social status as well as life style. To summarize the three conclusions as following: 1.consumption practices are the projection of self-taste. 2.consumption symbols draw consumer desires. 3.Starbucks strengthen and differentiate self-taste and lifestyle.
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Chien, Hsiang-Yun y 錢湘芸. "A Study of Consumer Behaviors of Homestead in Hsitou Area". Thesis, 2009. http://ndltd.ncl.edu.tw/handle/13764872349274998903.
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碩士國立嘉義大學
森林暨自然資源學系研究所(Graduate Institute of F
98
This study used motivation as segment variable in market segmentation of Chitou area home-stay. The results showed that home-stay of the Chitou area has classified into two segments include “segment of local characteristic experience” and “segment of home-stay service experience”. The two segments were significantly different in the socioeconomic demographics, motivation, information source, importance, satisfaction and revisiting willingness. Overall, main motivation factor is “life of home-stay experience”, main information source factor is “Internet link”, main importance and satisfaction factor is “home-stay environment”. Besides, we found that the tourists pursue more stronger motivations of “local characteristic experience” and” home-stay serve experience”, the higher about their involvement in seeking travel information. The higher degree satisfaction of tourists home-stay service, the higher in degree of their revisiting willingness. Finally, this study brought up marketing mix strategies on the basis of Consumer behavior and market segmentation. Otherwise, we found that the development of home-stay in Hsitou area transform from “affords lodging facility” into “local development of leisure industry”
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Ju, chen ching y 陳慶汝. "A study of the Consumer Behavior in Bookstores: An example consumer in Chia-yi City area". Thesis, 2002. http://ndltd.ncl.edu.tw/handle/04781027669011403910.
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碩士南華大學
出版事業管理研究所
91
Title of Thesis:A study of the Consumer Behavior in Bookstores: An example consumer in Chia-yi City area Name of Institute: Graduate Institute in Publishing, Nan Hua University Graduate date: December 2002 Degree conferred: M.B.A. Name of Student: Chen Ching-Ju Advisor: Ph.D. Kuo Chang-Ming Abstract The purpose of this study is to understand consumers’ buying behavior in bookstores. Three bookstores (chain-, compound- and traditional bookstores) in Chia-yi City are chosen as examples. Demography, lifestyle, value and information sources are independent variables. Dependent variables are consumers’ purchasing motivation, satisfaction and attitude towards the store. The focus of this study is to explore the relations between the independent and the dependent variables and provide suggestions for the management of bookstores. A structured questionnaire with 342 effective samples was used to investigate consumers’ buying behavior. All data were analysed with the following methods: Frequency Analysis, Factor Analysis, T-Test Analysis, ANOVA and Pearson Correlation Analysis. The finding are as follows: 1. Consumers purchasing motivation, lifestyle, value and attitude are different and influenced by consumers sex, profession, education and personal income. 2. The lifestyle variables affect the attitude toward the store, the satisfaction with the store and dominate the purchasing motivation. These findings comply with Engel, Blackwell & Miniard (1995). 3. The importance of the bookstores attributes has significant relevance with the consumers satisfaction. For this study the theory Adequacy-Importance Model and Fornell (1992) was used with comparable results. 4. The demography, lifestyle, value and information sources variables affect consumers'' motivation in respect to importance of bookstore attributes and satisfaction.
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黃坤謨. "Study on consumer acceptance of pet funeral in the Kaohsiung area". Thesis, 2017. http://ndltd.ncl.edu.tw/handle/gcca3a.
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碩士正修科技大學
經營管理研究所
105
Abstract This study aimed to understand the Kaohsiung area consumer attitudes, subjective norms, innovation acceptance and willingness for pet funeral service connotation and status discuss their relationship and make recommendations according to the results. Through the literature to explore the theoretical basis of the study, to Kaohsiung area consumers for the survey. After adjusting the results for statistical analysis, the main findings are as follows: 1. Consumers accept a pet funeral service attitudes, subjective norms, acceptance of innovation and willingness were given due credits as above, in dimensions and emotional, standard identity and interests the highest score. 2. The Consumers accept the pet funeral services in gender, age, education level, occupation, marital status, status, average income, raising and breeding experience, average monthly expenditure and heard pet funeral, there are significant differences. 3. The Consumers accept a pet funeral service subjective norms of gender, age, occupation, income status, raising and breeding experience, average monthly expenditure and heard pet funeral, there are significant differences. 4. Consumer acceptance acceptance of pet funeral service innovation at the age, average income and raising the status of, and there are significant differences. 5.Consumer willingness to accept pet funeral services in age, occupation, marital status, income and keeping the situation, and there are significant differences. 6. Consumer innovation attitudes, subjective norms pet funeral service acceptance and willingness to adopt significant moderate positive correlation between 7.Consumer willingness to accept pet funeral services of forecasting variables to subjective norms most predictive power. Finally, according to the main findings and conclusions of this study and suggestions so that the executive authorities, pet funeral industry and further research references.
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Pei-Chun, Chen y 陳佩君. "A Study on Non-metropolitan area drug store consumer consumption decisi". Thesis, 2005. http://ndltd.ncl.edu.tw/handle/77428441953489489808.
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碩士亞洲大學
經營管理研究所
94
A Study on Non-metropolitan area drug store consumer consumption decision-making Student: Chen Pei-Chun Advisor:Prof. & Dr. Huang Wan-Tran & Dr. Chen Chao-Jian Graduate Institute of Business Administration Asia University Abstract With drug stores in Taiwan now being nearly saturated, they are currently in the so-called “War-Era” where “low-price offer” is the only way to stay competitive. Drug store distribution greatly varies in metropolitan areas and non-metropolitan areas, added that scholars often only focus on the drug store industry in metropolitan areas instead of non-metropolitan ones. This study is a discussion of non-metropolitan drug store consumer characteristics in different non-metropolitan drug store settings. (Categorized into beauty drug store and non-beauty drug store) Literature reviews show that the main decision-making variables and characteristics during the first 3-stage decision-making process before consumer consumption are extracted. Case studies of the first 3-stage factors that affect consumer consumption decision-making are then measured. Finally, based on study results, more suitable marketing and sales strategies are expected to be provided to drug stores in non-metropolitan areas. The questionnaire design in this study is divided into 4 main aspects in the questionnaire survey namely: demand confirmation, information search, pre-purchase project evaluation and social economic change. A total of 800 copies are given out with 499 valid samples returned. Descriptive Statistics adopted include: Frequency Distribution Table, Percentage, Reliability Analysis, Chi-square Test for Independence（χ2）and 2-dimensional Logistic Model of Qualitative Response Mode（Logistic Regression Model）Analysis are adopted for interviewee samples. Survey results show the following findings: (1) Consumers visiting non-beauty drug stores: simulated variables such as habitual place, self-healing, convenient location, past experience ,good manufacturing practices (GMP), shopping, and female gender etc. have reached significant standards.（2）Consumers visiting beauty drug stores: simulated variables such as media advertising, advertised drug store, franchise drug store, introduced by friends, convenient parking, member discounts, promotional giveaways, targeted marketing and sales, selection of high quality product with remarkable curative effects, holidays, western region, southern region, and northern region etc. have reached significant standards Keywords: Non-metropolitan area, drug store, consumer, consumption decision-making
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Liu, Tzu-Yun y 劉芷妘. "Consumer Behavior of Hair Beauty on the Adolescents in Taipei Area". Thesis, 2009. http://ndltd.ncl.edu.tw/handle/00396987711783107756.
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碩士中國文化大學
生活應用科學研究所
98
Nowadays, the pursuit of aesthetic perception is full of people’s life in our society. Since the Ministry of Education changed the hair dressing regulations, the adolescents following the voguish consumer behavior have exerted more ideas to alter their hair styles and have provided more opportunity for hair dressing companies to increase their income. My research mainly aims to explore the hair beauty consumer behavior for adolescents in the area of Taipei, the levels of the effects and the consumer’s satisfaction. The survey instrument was made of a self-generated questionnaire entitled “The hair beauty consumers for adolescents in Taipei area.” Through the methodology of case study, the subjects selected ranged from 15 to 18-year-old adolescents in Taipei area（Taipei county and Taipei city）. The samples of total come to 853 questionnaires. The data analysis tools were divided into Number of times assignment, descriptive statistics, average, standard deviation, t-test, one-way ANOVA, Scheffe，s posterior comparison, Chi-square, Pearson Product-Moment Correlations, and Regression Analysis. The results of this research are as follows: 1. The major sources of the hair beauty consumer methods for the adolescents in Taipei area mostly comes from the introduction of their relatives. The major service other than extra skills is said to be haircutting. Adolescents express highly respect on accepting suggestions of the hair dressers. The average of heading to the hair salon is at least once a month that they pay less than 500 dollars per month and the highest consumption limit is no more than 1000 dollars for each time. They often select hair salons which close to their communities. They prefer single kind of consumption service per time. They would rather pay in cash more than paying by credit card or by check and moreover they would like to introduce their family or friends to consume the same store they are used to going. 2. In terms of adolescents’ consuming evaluation in Taipei area, there is a neutral relationship between psychological factors and marketing factors. High qualification of service still plays an important role than other factors. 3. The levels of consumption satisfaction for adolescents in Taipei area lies in neutral relationship. 4. Adolescents’ psychological factors all vary from their different individual backgrounds. There are mostly distinct toward marketing factors. The consumption satisfaction of hair beauty is partially diverse. The consumer behavior of hair beauty all shows dissimilar perspective. 5. The difference of psychosocial factors toward consumer behavior of hair beauty wholly tends to be diverse. Various marketing factors toward consumer behavior of hair beauty expresses mostly dissimilar. 6. There is an obviously positive relationship between psychosocial factors and marketing factors. 7. There is also an apparently positive relationship among psychosocial factors, marketing factors as well as consumption satisfaction of hair beauty. 8. Psychological factors and marketing factors indicate significant capability of prediction on consumption satisfaction of hair dressing
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KITTISUNTRAKUL, RAWEE y Rawee Kittisuntrakul. "Factor Impacting on Consumers Attitude toward Online Shopping Intention in Insurgent Area and Non-Insurgent Area". Thesis, 2018. http://ndltd.ncl.edu.tw/handle/b973sn.
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碩士銘傳大學
國際企業學系碩士班
106
Online shopping is becoming more and more important today, and thus has opened opportunities for businesses to exploit the new market. In insurgent area of southern Thailand, which is locate at the board of Thailand, some products or service are not available due to conflict issue. So online shopping is another selling channel that consumer will use to get the product or service they need. The aim of this study is therefore to examine how perceived ease of use, perceived usefulness, perceived risk, social influence impact on consumer attitude. Then how attitude affects purchase intention. This study will also compare the difference of consumer behavior toward online shopping between insurgent area and non-insurgent area. The final respondents of this study composed of 150 respondents with 100% valid, of whom 78 are individuals from insurgency area, and the other 72 being individuals from non-insurgency area in southern Thailand. This study uses the LISREL technique testing the responses from both area. SPSS testing was used to test the difference between consumers in insurgent area and non-insurgent area. This research found that (i) Perceived ease of use does play a significant role in determining consumer attitude (ii) Perceived usefulness also has a significant impact on attitude toward online shopping (iii) Perceived risk does have a negative impact on purchase intention (iv) Social Influence also has a significant impact on attitude toward online shopping for both groups (v) Consumer attitude toward purchase intention have a significant positive relationship (vi) There exists a significant difference between consumer from insurgent area and normal area in Perceived ease of use, perceived usefulness. Both area shown slightly difference in social influence, attitude, purchase intention toward online shopping.
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Abbu, Allan Robert. "Consumer attitudes towards curbside recycling of waste within the eThekwini municipality area". Thesis, 2006. http://hdl.handle.net/10321/105.
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Thesis (M.Tech.: Marketing)-Dept. of Marketing, Durban University of Technology, 2006
xii, 152 leavesConsumer attitudes play an important role when it comes to waste management. Consumers, who purchase any number of packaged goods also dispose of or discard waste in large quantities. In the business sector the introduction of new technologies in the production cycle is imperative, and this technology involves discovering more cost effective methods of reducing and reusing solid waste as a resource. The challenge for the eThekwini Municipality is to discover ways to reduce the volume of waste disposed at the landfills. This study determines the attitudes of consumers towards curbside recycling specifically within the eThekwini municipal region. This study focuses on various theories and evaluates ways in which waste prevention and reduction initiatives can be employed to protect the depletion of natural resources.
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WU, CHIH-HENG y 吳志恒. "THE HOME PURCHASE CONSUMER PRICE OF TAIPEI AREA RELEVANCE OF MACROECONOMIC VARIABLES". Thesis, 2014. http://ndltd.ncl.edu.tw/handle/92498821328237021445.
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碩士國立臺北大學
國際財務金融碩士在職專班
102
Domestic prices since 2005 that showed steady upward trend, domestic and international political and economic situation during the period after the change only slightly amended ∙ but prices will continue to rise, especially in the Taipei area the rate is even, the average salary in the same capacity under growing homebuyers weaker. This study intends to use business cycle lead indicators (composed of seven items) and business cycle simultaneous indicators (composed of eight items), and joined the CPI, average mortgage rates , exchange rate and mortgage amount as the important variables of affect the Taipei area home price. In the multiple regression model, we found that with the Taipei City Home Purchase Consumer Price Index showed a reverse changes in economic variables have four economic variables; and New Taipei City Home Purchase Consumer Price Index showed a reverse changes in economic variables have six economic variables, and in Taipei area Home Purchase Consumer Price Index showed a reverse changes in economic variables also have six economic variables. In stepwise regression model using Maxr and backward selection to find the greatest impact on the regional price index variables relevance:we find two different maximum impact variables in Taipei. we find four different maximum impact variables in New Taipei City. Finally, we use two methods in the Taipei area of economic variables are the same.
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Wang, Chih-Yun y 王稚云. "Consumer decision making of interior design services procurement-Taipei area for example". Thesis, 2011. http://ndltd.ncl.edu.tw/handle/91996970444588619913.
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碩士國立臺灣師範大學
設計研究所在職進修碩士班
100
Interior design is the kind of highly customized business with rather high amount of consumption expense, and so before consumer is to conduct the decision of service purchase they would usually do a lot of comparisons in order to avoid suffering loss and lower risk. On the other hand, the sources of clients for interior design operators in the past would be clients that are being referred by others. However, in times of knowledge popularization it would be lot easier for consumers to collect information. Aside from referral by relative and friend, they can, at the same time, have sought operators of interior design through network search or other channels, and it is why decision making by consumer for service purchase can become so important. This study would focus on consumers for interior design to compose “investigation survey questionnaire on consumer decision making for interior design,” and it would place on the investigation of decision making by consumers as they conduct service purchase of interior design, which are proceeded according to five variables respectively as gender, age, marital status, annual income, and residence area, totaling 13 questions for organization and statistics. As a whole, 250 questionnaires are sent out, with 205 copies retrieved, and valid questionnaires are 199 copies, with availability rate reaching 79.6%. And research results are indicated as follows: Before consumers for interior design are to conduct service purchase, 68% of them would request friends and relatives as they seek for designer, 47% would search for key word through network, 38% would make use of network platform to search or select designer, 67% would select three to five designing companies as basis for comparison to lower the risk of designer selection, 58% of the consumers care most if the interior designing operator is legal, 41% of the consumers care most about the actual engineering performance of the design company, 26% of the consumers care about the case-reception approach of the design company, 34% of the consumers care if the designer is equipped with professional license and competence, 63% of the consumers care about the design style of the designer, and 53% of the consumers care about the related expense of design. Given with the aforementioned issues, 22% of the consumers would care about company reputation, and 6% about company location. Interior design is the kind of purchase item that would need intensive involvement, and the processes of service purchase conducted by consumers are rather extensive and complicated; besides, what can be offered by interior design operator is, oftentimes, far from the expectation of consumers. Therefore, it would become the top priority of consumers if the design operators can, through service perspective, appreciate the difference and accommodate the expectation of customers and needs they care for, and such an issue would then become the major focus for subsequent study.
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Tsokanta, Dimitra. "Consumer theory in microeconomics and marketing research; an area for interdisciplinary integration". Thesis, 2019. https://arro.anglia.ac.uk/id/eprint/704517/1/Tsokanta_2019.pdf.
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The traditional economic theory of choice suggests that consumer behaviour is sufficiently explained in terms of monetary factors only, such as prices, quantities and incomes, and every other factor occurring is considered and treated as exogenous. The current research study suggests that the assumptions that the economic models are based on, lack realism, and as a result, they fail in explaining, predicting and even understanding the consumer’s choice. There is need for a broader interdisciplinary approach with more consumer centric subjects, such as Marketing and Consumer Behaviour Research, in order to consolidate both, quantitative and qualitative elements occurring during the decision-making process. In Consumer Behaviour research, the consumer is put in the heart of the analysis striving to provide answers regarding what really motivate them to proceed with a purchase, how the monetary factors are perceived and how the external stimuli are interpreted in mind. The relevance of these motives and their impact on consumer behaviour are tested in a large scale empirical study. The results illustrate that personal preferences play a key role on judgment and investigating how these are formed and affected throughout the decision-making process can provide useful insights and give more accurate answers.
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Yu, Wan-Yu y 余宛諭. "A DISCUSSION OF CONSUMER CHOICE CONSIDERATIONS OF TAKING UBER IN TAIPEI AREA". Thesis, 2016. http://ndltd.ncl.edu.tw/handle/39075070924679276195.
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碩士元智大學
管理碩士在職專班
104
The innovative service of Uber , which is based on the concept of sharing economy as the basis for this innovative service. Its novel mode of riding, and payment conveniently. The consumers don’t have the riding experience in the past. Rise of Uber, which is an innovation model of the Internet economy. Due to the Internet and the smart phones popularity, this kind of shared platform to share economic system, creating additional value. This study uses the qualitative research methods in depth interviews were analyzed in-depth interviews for the ride of Uber consumers. Based on diffusion of innovation theory, the consumers adopt in the course of five innovations, awareness, interest, evaluation, trial, and adoption. Moreover, the five subjective ideas of consumers, relative advantage, compatibility, complexity, trial ability, and observability. To analyze the consumers using the innovative service –Uber. What factors will affect the motivation of consumers to adopt? The results of this study indicated that the motivation of consumers choose to take Uber. Every process is closely related with the consumer's subjective ideas. Because the different considerations, and the current status of the consumer to take the ride. For the consumers use Uber increased many variables.
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CHENG, SHIH-FANG y 鄭詩方. "The Relationships among Consumer Direct Marketing, Consumer Satisfaction and Repurchase Intention：A Case Study of Melaleuca Company in Hsinchu Area". Thesis, 2018. http://ndltd.ncl.edu.tw/handle/gb48ge.
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碩士中國科技大學
企業管理系
106
Consumer Direct Marketing, also known as the consumer direct purchase system, is a business model in which consumers purchase directly from producers. In the 1980s, futurist Dr. Alvin Toffler introduced the conception of presumption. It suggests that when each consumer purchases directly from producers without going through distributors in between, this not only can save the cost of price differences from distribution for consumers, but also enables producers to save expenses of personnel management, marketing and advertising and share the gains from the saved distribution expenses with consumers. This also means that consumers are the best adverting endorsers. The framework of this study consists of consumer direct marketing as an independent variable and consumer satisfaction and repurchase intention as dependent variables to examine whether consumer direct marketing have a positive influence relationship with consumer satisfaction, whether consumer satisfaction also has a positive influence relationship with consumer repurchase intention, and whether consumer satisfaction has a moderation effect on the relationship between consumer direct marketing and consumer repurchase intention. For this purpose, a survey was conducted on consumers of Melaluca company in Hsinchu area who were selected via convenient sampling with 300 questionnaires distributed and 218 collected. Then, the statistical software SPSS 22.0 was used for data analysis to verify the purpose and inferred hypotheses of this study in the hope that the results can provide references for future research and consumers.
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Govender, Vasantha. "Consumer protection and service delivery by the retail industry in the greater Durban area : the legal implications of the Consumer Protection Act 68 of 2008". Thesis, 2017. http://hdl.handle.net/10321/2645.
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Submitted in fulfillment of the requirements of the Master’s Degree in Marketing, Durban University of Technology, 2017.As a result of weaker bargaining power, consumers are often exploited or treated unfairly in the business arena. Whilst consumer abuse is a global problem, South African consumers are more vulnerable due to various socio-economic conditions that affect their ability to negotiate equally in the marketplace. Factors such as poverty and illiteracy contribute to consumer abuse and is perpetuated by the discrimination which was inherent in the apartheid era. Accordingly, the Consumer Protection Act, 2008 (CPA) was promulgated to promote the respect for consumer rights, create awareness, enhance consumer protection and eliminate unfair and dishonest business practices which were prevalent at the time. This study aims to investigate the implications of consumer rights for service delivery within the retail sector. The main objective of this research was to explore the levels of awareness of consumer rights and to identify consumers’ expectations and perceptions of service delivery in relation to the CPA. The research design was quantitative in nature. A questionnaire was designed to assess the levels of awareness of rights and consumers’ expectations and perceptions of the service delivered by retailers, in relation to the service quality dimensions. Using convenience sampling, data was obtained from 337 respondents in the greater Durban area. Data was analysed using SPSS version 24.0 and interpreted using descriptive and inferential statistics. The findings of the gap analysis revealed that the respondents’ perceptions of service quality was consistently lower than their expectations, in respect of several dimensions of service quality. These negative gaps indicate that the level of the delivered service had fallen below the respondents’ expectations of service quality amongst retailers. This implies that respondents’ were dissatisfied with business compliance with provisions of the CPA. Businesses are hence encouraged to take steps to ensure legal compliance, thereby enhancing customer satisfaction and attaining higher levels of service excellence.
M
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Chen, Ruei-Cong y 陳瑞聰. "The Relation of Store Image, Consumer Satisfaction and Consumer Loyalty ─ An Empirical Study of WuQuan Parkway Trading Area, Taichung City". Thesis, 2006. http://ndltd.ncl.edu.tw/handle/68933684693536647513.
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Chuang, Chia-Hsin y 莊佳欣. "A Study of Consumer Behavior of Coffee Chain Stores in Taipei City Area". Thesis, 2002. http://ndltd.ncl.edu.tw/handle/90843264801726892585.
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Lo, Hsiu-Wei y 羅修偉. "A Study on Women Consumer Behaviors in TV Shopping in Taichung Metropolitan Area". Thesis, 2005. http://ndltd.ncl.edu.tw/handle/46468105273997847338.
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碩士臺中健康暨管理學院
國際企業研究所
93
In recent years, the most revolutionary incident in the retail market is undoubtedly the rise of TV shopping. ET Mall, the biggest domestic TV shopping company, has expanded at a high speed during the past five years. ET Mall created the turnover of NT$30 billion in 2004 and then attracted more and more manufacturers to enter this market successively. A survey of ET Mall members pointed out that 70% of the members are women consumers and this group of consumers drives the growth of TV shopping drastically. In view of this, how to formulate proper marketing tactics in accordance with women consumer behaviors has become an important subject in TV shopping management. Thus this research aims at probing into the behaviors of women TV shopping consumers. It uses the EKB decision-making process to explore consumer behaviors in TV shopping and find out women consumers’ characteristics and their consumer behaviors. This research carries on a questionnaire survey of women consumers who have bought TV shopping goods as well as those who haven’t. It uses SPSS 12.0 software to get statistical data from sample materials. The result of this study shows: 1. Women consumers who have bought TV shopping goods have dominant differences in the different consuming frequency group and consumer behaviors, demography, paying attention to TV shopping factor, and living style parameter. 2. Women consumers who have bought TV shopping goods have dominant differences in the different consumer motivation and paying attention to TV shopping factor, and living style parameter. 3. Women consumers who haven’t bought TV shopping goods have dominant differences in the demographic parameter and paying attention to TV shopping factor. 4. Women consumers who haven’t bought TV shopping goods are dominantly correlated with the paying attention to TV shopping factor and living style parameter. In accordance with the results mentioned above, this research makes relevant suggestions as a reference for TV shopping industry managers in formulating marketing tactics.