Tesis sobre el tema "Consultancy firms"
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Jovancic, Natalie. "Knowledge in consultancy firms : An exploratory study of knowledge and knowledge management in consultancy firms". Thesis, Linnéuniversitetet, Institutionen för informatik (IK), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-42659.
Texto completoHassan, Ahmed. "Knowledge Sharing in IT consultancy firms : Exploring the knowledge sharing mechanisms in small IT consultancy firms". Thesis, Umeå universitet, Institutionen för informatik, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-134596.
Texto completoROMAN, JOHANNA y OLIVIA WIDMARK. "Individual activities within IT consultancy firms : How the individual efficiency within IT consultancy firms could be increased by improving individual activities". Thesis, KTH, Industriell Management, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-191221.
Texto completoToday’s IT consultants are expected to carry out an increasing variety of tasks and possess knowledge within more technology areas than previously. As the complexity within the IT industry evidently is stepping up and the consultants are expected to manage this complexity well, it becomes more crucial than ever for each consultant to work efficiently and contribute to the IT consultancy firms’ overall efficiency. This research therefore investigates how the internal efficiency within IT consultancy firms could be increased as how the firms’ leaders should act in order to enhance the efficiency in the short and long run. Our research is based on a case study of 17 interviews and two workshops performed at a Swedish IT consultancy firm located in Stockholm, as well as three external interviews and a coherent and iterative literature review. The internal efficiency within IT consultancy firms could be increased by improving their individual activities attached to their organisational routines. The individual activities indicating the greatest potential to increase the internal efficiency are the low-prioritised activities - individual activities that consultants tend to prioritise lower, which often results in postponement of the activities. Why these activities are performed more inefficiently than other individual activities are due to four common root causes: (1) insufficient structural capital, (2) insufficient cultural support, (3) poor communication policies, and (4) lack of incentives. Concrete actions for how this could be operated in the short as well as the long run, are provided by this research. Its managerial implications are therefore directed towards the team managers as well as top management within IT consultancy firms.
Farhangmehr, Minoo. "The impact of marketing consultancy on small/medium sized firms". Thesis, University of Warwick, 1991. http://wrap.warwick.ac.uk/4255/.
Texto completoChu, Chung-keung Dominic y 朱仲強. "The marketing strategies of professional surveying consultancy firms in Hong Kong". Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1992. http://hub.hku.hk/bib/B31265303.
Texto completoChu, Chung-keung Dominic. "The marketing strategies of professional surveying consultancy firms in Hong Kong /". [Hong Kong : University of Hong Kong], 1992. http://sunzi.lib.hku.hk/hkuto/record.jsp?B13302413.
Texto completoChan, Chung-kwong y 陳松光. "The adaptation of building consultancy firms in Hong Kong for handlingPRC projects". Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1996. http://hub.hku.hk/bib/B3125133X.
Texto completoCheung, Yuk-ching y 張玉淸. "A critical analysis of the marketing strategies of the building consultancy firms". Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1994. http://hub.hku.hk/bib/B31251274.
Texto completoHermansson, Henry y Axel Salomonsson. "Exploring Digital Innovation in the Construction Industry : The case of consultancy firms". Thesis, KTH, Skolan för industriell teknik och management (ITM), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-279576.
Texto completoArkitektur, Ingenjör och Konstruktion (AEC) industrin beskrivs som passiv gällande att använda innovativ teknik och genomföra digital förändring. Därmed är det många företag inom AEC industrin som inte utnyttjar de fördelar som annars hade kunnat uppnås med digitala innovationer. När ett företag arbetar med digitala innovationer föreslås att man förstår och verifierar de organisatoriska kapaciteterna för att implementera en ny teknik istället för bara kapaciteten för den senaste teknologin som beaktas. För organisationer som strävar efter att bli digitalt adoptiva är det viktigt att urskilja ett behov om digital förändring och samtidigt identifiera de organisatoriska utmaningarna som potentiellt kan hindra deras förändringsförsök. När en verksamhet eftersträvar att främja och anta nya innovativa tekniker, så är det i praktiken ofta utmanande att influera individer att omfamna förändringen som dessa teknologier medför, och därmed utnyttja ett betraktat digitalt verktyg bäst. Denna forskningsuppsats undersöker hur konsultföretag i AEC-industrin klarar av implementeringen av digitala innovationer. Genom att ta ett konsultföretags perspektiv identifierar, analyserar och besvarar denna forskningsuppsats de viktigaste organisatoriska utmaningarna som hindrar digital adoption inom AEC-industrin. Forskningsmetoden bygger på en kvalitativ fallstudie som syftar till att uppnå en förståelse och analytisk förmåga istället för en generalisering. De kvalitativa medel som används involverar 13 semistrukturerade intervjuer med anställda på ett Case-företag samt externa experter som arbetar med digitalisering och förändringshantering. Genom att också utföra en litteraturstudie jämförs och analyseras resultaten från intervjuerna, samt hur de är relaterade till befintlig litteratur gällande implementering av digital innovation. Resultat visar att ett huvudhinder för att implementera digitala innovationer, för konsultföretag inom AEC-industrin, är en otillräckligt artikulerad och förmedlad vision om den digitala transformationsprocessen och den förändring som krävs. Planerade och påbörjade förändringsprojekt delas och kommuniceras inte heller systematiskt mellan Case-företagets teams och individer. Dessutom förstås eller delas inte metoderna för hur de anställda på ett lämpligt sätt kan gå vidare med en idé relaterad till digital innovation. Följaktligen saknas kunskap bland chefer och anställda om varför de ska engagera sig i digitala förändringsprojekt och hur detta kan göras på ett lämpligt sätt. Det saknas också tid såväl som ekonomiska och personliga incitament för att arbeta med digital förändring. För att hantera dessa hinder betonar denna forskningsuppsats att en organisatorisk vision, strategi och tillvägagångssätt måste realiseras och tydligt förmedlas till alla teams och individer som är involverade eller påverkade av en digital förändring. Chefer och ledare måste främja skapandet av en förändringsberedskap som krävs för den digitala transformationsprocessen. Detta involverar att ge kollegor tillräckliga förutsättningar, förmedla förändringsprocessen och hjälpa dem omfamna den. Till exempel, a) genom att förklara fördelarna och behovet av förändring, b) kommunicera och systematiskt informera teams och individer om möjligheterna för att utveckla nödvändiga kompetenser, c) genom att erbjuda vägledning och ledarstöd. Det är dock fortfarande viktigt att kontinuerligt utvärdera förändringsinsatser för att se till att deras resultat är värdefulla, istället för att endast övertyga individer om nödvändigheten av att genomföra en förändring.
Haslam, Simon. "Personal legitimising : a substantive grounded theory in the context of small consultancy firms". Thesis, University of Strathclyde, 1999. http://oleg.lib.strath.ac.uk:80/R/?func=dbin-jump-full&object_id=21139.
Texto completoChan, Chung-kwong. "The adaptation of building consultancy firms in Hong Kong for handling PRC projects /". Hong Kong : University of Hong Kong, 1996. http://sunzi.lib.hku.hk/hkuto/record.jsp?B25947710.
Texto completoTsu, Bruna Suzanne Aiello. "Internationalization of professional service firms: the case of a Brazilian engineering consultancy company". reponame:Repositório Institucional do FGV, 2008. http://hdl.handle.net/10438/5671.
Texto completoInternationalization is an increasingly important subject for many companies and their managers. It is nearly impossible to remain unaware of globalization and its consequences; even if a company decides to remain in its original market, it must acknowledge the possibility of competition based abroad. Today, small and medium-sized enterprises (SMEs), as well as large ones, are engaging in international activities. Professional service companies, such as engineering consultants, are no exception. A few factors contribute to the interest in studying the engineering consultancy sector. First, there is its importance to society, especially in developing countries, which are often plagued by infrastructure deficiencies. Second, analogies can be made between this specific sector and other consulting businesses, such as those established by lawyers, accountants, and management experts. Finally, there is the fact that the most valuable asset of these companies is knowledge, which is increasingly important to most companies and tends to become a key performance driver. The purpose of the research undertaken here was to explore the internationalization process of Brazilian engineering consulting companies, identifying the main obstacles, constraints, and sources of competitive disadvantage faced by these companies in their internationalization processes. Efforts were also made to identify possible sources of competitive advantage that could compensate for these constraints. To achieve this goal, a case study, focusing on a company with a dozen international projects, was carried out. This allowed for interesting insights; it is hoped that the information obtained and the resulting managerial recommendations will contribute to future internationalization initiatives of small and medium-sized professional service companies.
A importância do tema da internacionalização é crescente, tanto para empresas quanto para seus administradores. É praticamente impossível permanecer alheio à globalização e às suas conseqüências; mesmo que uma empresa opte por permanecer em seu mercado local, pode ser necessário considerar os efeitos de concorrentes baseados no exterior. Hoje, além de grandes corporações, pequenas e medias empresas também tem se internacionalizado. Empresas prestadoras de serviços profissionais, como consultoria de engenharia, não são exceção, e alguns fatores contribuem para o interesse em estudar este setor específico. Em primeiro lugar, deve-se considerar a sua importância para a sociedade, especialmente os países em desenvolvimento, os quais frequentemente sofrem com a carência de investimentos em infra-estrutura. Além disso, existe também a possibilidade de estabelecer analogias entre este e outros serviços de consultoria, como os de advogados, contadores e administradores. Finalmente, contribui para o interesse o fato de que o ativo principal destas empresas é o conhecimento, o qual tem se tornado cada vez mais um aspecto chave para o desempenho e lucratividade das empresas. O objetivo deste estudo é explorar o processo de internacionalização de empresas brasileiras de consultoria de engenharia, identificando os maiores obstáculos, dificuldades e fontes de desvantagem enfrentados por estas empresas na sua internacionalização. Paralelamente, foram realizados esforços para identificar vantagens competitivas que pudessem compensar estas dificuldades. A fim de atingir este objetivo, foi realizado um estudo de caso, focado em uma companhia com uma dúzia de projetos internacionais. Este procedimento permitiu constatações interessantes; espera-se que as informações obtidas e as recomendações decorrentes possam contribuir para iniciativas futuras de internacionalização de pequenas e médias empresas de serviços profissionais.
Mainga, Wise y Lina Yan. "An Exploratory study of Interproject learning mechanisms and Project competencies of Consultancy firms in Sweden; perceptions of project management practitioners". Thesis, Umeå University, Umeå School of Business, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-5734.
Texto completoIncreased globalization has come with it increased competition, multitude of international competitors, dramatic and frequent changes in customer tastes, shorter product life cycles, and frequent and rapid technological/product upgrading. Resultant competitive pressures have led to the emergence of two trends among some firms and industries. Firstly, there is an increased premium placed on the role of continuous learning and knowledge accumulation as the most dependable base for sustainable competitive advantage in today’s dynamic global markets. Secondly, there is increased trend towards organizing more economic activities as distinct projects. The above two trends provides both opportunities and challenges for any firms, especially project-based firms (PBFs). A number of past researches have emphasized the importance of investment in interproject learning as a means to foster continuous upgrading of project competencies. This is equally applicable to more knowledge intensive project-based firms in the Consultancy services sector. However, no study had been done in Sweden on Consultancy firms, from the perspective that they are project-based firms.
This study explores, describes and analyzes the various characteristics of interproject learning mechanisms and project competencies found in a sample of consulting firms in Sweden. The study focuses on the perceived importance of different interproject learning mechanisms and their perceived impact in developing project competencies in consulting firms. The study interrogates the ‘perceptions’ of ‘key’ informed project management practitioners, who have experience of managing consulting projects. Their perceptions about project activities in their respective firms helped capture a ‘managerial’ view, as well as, provide ‘expert’ opinion.
The study find that the most highly ranked and valued interproject learning mechanisms involved some degree of face-to-face interactions. Learning mechanisms that enable the capture, storage and transfer of explicit knowledge, though important, were not ranked highly in importance as person-to-person communication. The difference might be due to the efficient way the latter mechanisms have in transferring socially embedded and context-dependant tacit knowledge, which comprise a large part of knowledge applied in projects. Most of the respondents seem to indicate that their respective firms emphasized development of project competencies that were underpinned by ‘product knowledge’, which emphasize capabilities to deliver short-term project goals (i.e., delivering a particular service/product on a certain date). Respective firms didn’t seem to invest more in project competencies that are underpinned by ‘process knowledge’. The latter is aimed at long-term continuous improvement of project processes, which in turn has impact on developing dynamic competitive advantage. With regard to organizational learning infrastructure needed to support interproject learning and the development of project competencies, the results from the survey provides a mixed picture. While some firms had put in place a series of well implemented organizational structures, procedures, processes and routines to support interproject learning, some other learning supporting infrastructure were not that well implemented (i.e., explicit scheduling of time to do ‘reflections’ during project execution, emerging of a ‘no blame’ culture, instilling a culture of experimentations). Based on our research findings, a number of recommendations are outlined.
Lorentsson, Christoffer, Simon Swedlund y Kristina Mojzisova. "Exploring the factors influencing managers' decision to implement lean in their organizations : Perspective of Swedish manufacturing companies and lean consultancy firms". Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-39982.
Texto completoRingrose, Benjamin R. "Innovative methods for assessing viability of diversification into new markets : a study based on an engineering consultancy". Thesis, Queensland University of Technology, 2013. https://eprints.qut.edu.au/63653/1/Benjamin_Ringrose_Thesis.pdf.
Texto completoLaugaa, Manon. "En orbite de la ville numérique. Sociologie politique des cabinets de conseil satellites dans l'action publique urbaine". Electronic Thesis or Diss., Bordeaux, 2024. https://theses.hal.science/tel-04651325.
Texto completoThis thesis analyzes the role of consulting firms in the unfolding of the digital city and the effects of their activities on the reconfiguration of urban governance and public action. It offer a political sociology of consulting firms specialized in digital public action (data, smart city, etc.) by examining both the functioning of these organizations and their effects on public action. This approach allows questioning the diversity of the consulting field for the public sector and the variability of consultants’ professional practices.It is based on a four-year ethnographic study in a consulting firm, participant observation of five missions with public actors, analysis of consulting firms’ production and 30 interviews conducted with consultants from this firms, founders of competing firms, and public clients. The thesis combines the analysis of consultants’ discourses and representations with their practices. It takes seriously the “values” claimed by consulting firms by examining the effects of theses values on commercial and professional practices.This thesis reports on the transformation of the digital city through the analysis of intermediary actors positioning themselves between urban public actors and private companies, legitimizing their position by the threat posed by digital capitalism to the “sovereignty” of urban public actors. Benefiting from expertise, recognition and/or networks in the field of urban public action, these actors influence the framing of digital public action. They notably contribute to establishing data as a full-fledged political issue for urban governments. While advocating for a role in moralizing and regulating the digital city market, consulting firms ultimately contribute to the digitalization dynamic of urban public action
Brunnstedt, Felix. "The institutional environments impact on sales at an engineering consultancy firm : The institutional environments impact on sales at an engineering consultancy firm". Thesis, Uppsala universitet, Industriell teknik, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-388683.
Texto completoTornert, Sandra. "Improvement of Knowledge Transfer in a Construction Consultancy Firm". Thesis, KTH, Fastigheter och byggande, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-190701.
Texto completoByggindustrin står under de kommande åren inför ett generationsskifte, och trots att kunskapsåterföring har varit ett känt ämne sedan 1990-talet kämpar fortfarande många företag med att förbättra sin kunskapsstrategi. I byggföretag är detta ännu mer problematiskt på grund av industrins natur. Byggindustrin karaktäriseras nämligen av projektbaserade organisationer där projektmedlemmarna byts ut till varje projekt. Konsulter jobbar under liknande förhållanden, och det finns några konsultföretag som är kända för att hantera sin kunskap på ett bra sätt. Genom att jämföra (genom benchmarking) tre kända konsultbolag med ett byggkonsultföretag är några nyckelfaktorer för konsultbolagens framgång i kunskapsåterföring framtagna, och dessa är sedan applicerade på byggkonsultföretaget. Studien präglas av Hansen m. fl.:s (1999) kodifikations- och personaliseringsstrategi, vilka innebär att kunskap antingen ska lagras i tekniska databaser eller delas genom social interaktion. En litteraturstudie av tre kända konsultbolag utfördes och studien av byggkonsultföretaget baserades på intervjuer och observationer. Företagens kunskapsprocesser beskrevs sedan och kategoriserades som teknisk och social infrastruktur. Där liknande strategier observerades i alla tre företagen har dessa analyserats som deras nyckelfaktorer för lyckad hantering av kunskap. Nyckelfaktorerna kan sammanfattas enligt följande: 1) Tydliga och standardiserade rutiner. 2) Användarvänliga och uppdaterade tekniska system. 3) Globalt samarbete och interaktion. 4) En kunskapsspridande företagskultur. Baserat på dessa fyra nyckelfaktorer och även på studerad litteratur i ämnet var några förbättringsförlag till byggkonsultföretaget framtagna. Trots att de fyra företagen alla är managementkonsulter så arbetar de på väldigt olika sätt. Eftersom tre konsultföretag var undersökta så borde det ge en bred variation av förslag som skulle kunna bli anpassade till olika sorters organisationers behov. De analyserade nyckelfaktorerna är framförallt kopplade till stora globala organisationer som arbetar under projektbaserade förhållanden, vilket borde gälla för många typer utav företag. Resultatet borde därför vara användbart för konsultbolag, men även för byggföretag.
Nikolova, Natalia. "The client consultant relationship in professional business service firms". Köln Kölner Wiss.-Verl, 2006. http://deposit.d-nb.de/cgi-bin/dokserv?id=2922564&prov=M&dok_var=1&dok_ext=htm.
Texto completoNikolova, Natalia. "The client-consultant relationship in professional business service firms /". Köln : Kölner Wiss.-Verl, 2007. http://deposit.d-nb.de/cgi-bin/dokserv?id=2922564&prov=M&dok_var=1&dok_ext=htm.
Texto completoERIKSSON, CHRISTIAN. "Taking AIM at Improving Product Development in Consultant Firms". Thesis, KTH, Maskinkonstruktion (Inst.), 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-142555.
Texto completoThis project has been carried out in cooperation with Mälarplast, a manufacturer of plasticproducts, and Avalon Innovation, an engineering consultant firm focusing on product development.The first objective was to develop a flexible storage solution for inflight and railwaycatering, using Avalon’s new development process Avalon Innovation Model (AIM). Mälarplasthad realized a need for a product which they could produce as one solution which couldbe configured to divide their drawers, used by airline and railway caterers, into pockets ofdifferent sizes. The second objective was to evaluate and analyze how well AIM worked as aproduct development tool and process as well as a service product. With the intention ofproviding recommendations for improvements for further development of the model, both interms of a service product and as product development process.Proceeding according to AIM, user studies at caterers, during service on a train and at an airlineutility department were performed. User needs identified during these studies wereranked with the help of users, buyers, sellers and manufacturers of these kinds of products.Two main problems were found, these were: flexibility in terms of pocket sizes and a need tokeep food at an even temperature during transport. The final concept was for a flexible plasticinlay that creates pockets in the specified drawer. It was optimized to hold the most commonglass sizes reported by contacted airlines.AIM was analyzed through interviews and discussions with key personnel and practitioners ofAIM at Avalon. Theoretical studies through scientific articles and other literature resources aswell as impressions from the project mentioned above were also used. The result showed thatAIM was not well described in terms of when and where the specified development toolsshould be used as well as how. Further, a lack of functional integration of teams and customersin AIM was found, which could make the process less than optimal in terms of efficiencyand innovation success. Recommendations offered including improvements of the process’slayout and strategy in terms of handling iterations of product concepts and ideas, by makingthe process more agile and flexible. Also a better separation between AIM the product andAIM the process is recommended in order to improve the focus of the offer to customers aswell as the information given to developers.
Goliath, David Quinton Daniel. "The marketing strategies and tactics of management consulting firms". Thesis, Stellenbosch : Stellenbosch University, 2000. http://hdl.handle.net/10019.1/51992.
Texto completoENGLISH ABSTRACT: Management consulting refers to the area of intervention, which is assistance to entrepreneurs, managers and other decision-makers in business management and the public sector. The study will cover the area of management consulting and the primary focus of this study is companies presently doing business as Management Consulting firms with a global presence. The study excludes software vendors and management consulting firms that specialise only in implementing computer software systems like Oracle, SAP, etcetera. There are a great number of firms offering management consulting among other services like auditing for example. Prominent among these are the major accounting firms namely Ernst and Young, Deloitte Consulting, PriceWaterhouseCoopers, and Arthur Andersen. They form part of this study. Marketing has become a more critical need than ever and it has become an important and influential factor in building and maintaining a profitable enterprise. The marketing of a product and or service is very important and the question can be posed whether management consulting firms have clear marketing strategies and tactics, or whether they stumbled onto their success in attracting clients per chance. The purpose of this study is to identify existing marketing strategies and tactics being used by management consulting firms. The objective is to determine the nature of the compilation of a structured framework for an effective standardised marketing strategy plan. The problem statement is the following: "How can marketing strategies and tactics for management consulting firms be used as an effective marketing tool to attract business for the consulting firm?" The greatest problem concerning this study is the fact that minimal research and literature has been directly compiled on thé topic. It was therefore a study on opinions, viewpoints, books in general on the topic of marketing as well as the daily media was researched to determine and evaluate possible existing marketing strategies and tactics. Since the field of marketing strategies and tactics for management consulting services and firms is relatively new, the exploratory research approach was used. Chapter 1 deals with the purpose, objective, problem statement and research methodology. Chapter 2 involves a literature study to define the term and scope of management consulting, and an overview of the management consulting process is given. Chapters 3 identifies and evaluates the existing marketing strategies and tactics of management consulting firms. Chapter 4 explores differentiation based on service and skills as well as industry specialisation. The question that needs to be answered is whether management consulting firms should be specialists or generalists. Chapter 5 addresses pricing. The different approaches to costing and fee setting are discussed. The study is completed in chapter 6 with conclusions and recommendations.
AFRIKAANSE OPSOMMING: Bestuurs konsultasie verwys na die area van intervensie waar hulp aan entrepreneurs, bestuurders en ander besluitnemers in die private en publieke sektor verleen word. Hiedie studie dek die area van bestuurs konsultasie en die primêre fokus van die studie is firmas wat tans konsultasie firmas bedryf met 'n internasionale teenwoordigheid. Hierdie navorsings verslag fokus op die bemarkings taktiek en strategieë van bestuurs konsultasie firmas. Die studie sluit sagteware firmas en bestuurs konsultasie firmas uit wat uitsluitlik spesialiseer in die implementering en instandhouding van rekenaar sagteware. Voorbeelde van sulke firmas is Oracle en SAP. Daar is 'n groot aantal firmas wat bestuurs konsultasie saam met ander dienste soos byvoorbeeld ouditering aanbied. Prominent onder hierdie groep is Ernst and Young, Deloitte Consulting, PriceWaterhouseCoopers, and Arthur Andersen. Hulle vorm deel van hierdie studie. Bemarking van die diens word al hoe meer belangriker as ooit en dit is 'n kritiese faktor om 'n winsgewende firma te bedryf. Die bemarking van 'n produk of diens is baie belangrik en die vraag kan gevra word of bestuurs konsultasie firmas uitgewerkte bemarking strategieë en taktiek het om kliënte te werf, en of hulle per toeval daarin slaag om besigheid te kry. Die doel van hierdie studie is om bestaande bemarkingstrategieë en-taktiek wat deur bestuurskonsultasie firmas gebruik word, te evalueer. Die doelwit is om die aard van die gestruktureerde raamwerk vir 'n effektiewe gestandardiseerde bemarkingsplan te bepaal. Die probleem stelling is as volg: "Hoe kan bemarkings taktiek en strategieë vir bestuurskonsultasie firmas gebruik word as 'n effektiewe bemarkingsmiddel ten einde besigheid vir die konsultasie firma te lok?" 'n Groot probleem is dat minimale navorsing en literatuur aangaande die onderwerp opgestel is. Dit gaan dus 'n studie wees van opinies, standpunte, asook boeke in die algemeen oor die onderwerp bemarking. Die daaglikse media gaan ook nagevors word om die moontlikheid van bemarkingstartegiëe en taktiek te bepaal. Aangesien die veld van bemarkingtaktiek en -strategiëe vir bestuurskonsultasie firmas redelik nuut is, gaan die eksploratiewe navorsings metode gebruik word. Hoofstuk 1 behandel die doel, doelwit, probleemstelling en navorsingsmetodologie. Hoofstuk 2 dek 'n literatuurstudie aangaande die aard en omvang van bestuurs konsultasie, asook 'n oorsig van die bestuurs konsultasie proses. Hoofstuk 3 identifiseer en evalueer die bestaande bemarkingstrategiëe en taktiek van bestuurs konsultasie firmas. Hoofstuk 4 ondersoek differensiasie gebaseer op diens en bevoegdhede sowel as industrie spesialisasie. Die vraag wat beantwoord moet word is of bestuurs konsultasie firmas slegs in een veld moet spesialiseer en of hulle 'n meerdoellige fokus moet hê. Hoofstuk 5 spreek prys aan. Die verskillende benaderings tot prys en koste word bespreek. Die studie word afgesluit in hoofstuk 6 met 'n samevatting en aanbevelings.
Arslan, Bercis. "Ecological Sustainability in Software Development : The Case of a Technical Consultancy Firm". Thesis, KTH, Industriell ekonomi och organisation (Inst.), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-297243.
Texto completoHållbarhet inom mjukvaru- och Informationsteknologi (IT) -industrin har tidigare diskuterats av utövare mestadels med ett fokus på underhållning och tillbyggnad av mjukvara. Den ekologiska och miljömässiga hållbarheten har därför blivit försummad. Tidigare forskning har påvisat att det finns hinder i industrin gällande kunskap, erfarenhet, och stöd. Brist på kunskap härrör från en brist på verktyg för att upptäcka och fastställa faktorer som påverkar miljömässig hållbarhet inom mjukvaruutveckling, så som energiförbrukning. Dessutom, att undersöka de anställdas motivationer, attityder, och beteende är viktigt för att förstå hur en implementation kan möjliggöras samt upprätthållas. Syftet med denna studie är att hitta praktiker och verktyg för att uppnå miljömässig hållbarhet inom mjukvaruutveckling samt att förstå vilka faktorer som hindrar mjukvaruutvecklare att uppta hållbara principer och verktyg som redan existerar. Studien är genomfört som en kvalitativ fallstudie med semistrukturerade intervjuer som primär metod för datainsamling. Intervjuerna var genomförda med individer inom olika roller för mjukvaruutveckling samt deras chefer. Resultatet visar på att det finns ett otillräckligt fokus på miljömässig hållbarhet inom mjukvaruutveckling för tillfället. Praktiker så som reduktion av CPU cykler och inaktivering av program på tomgång (idle programs) är antydda att vara hållbara ur ett miljöperspektiv. Dessutom visar resultatet på att det finns hinder inom områden såsom ansvar, krav, och kunskap. Organisationer och deras intressenter behöver prioritera och arbeta mot dessa hinder för att lyckas med miljömässiga insatser.
Syvertsen, Martin M. "Selection and use of third-party Software Components : Study of a IT consultancy firm". Thesis, Norges teknisk-naturvitenskapelige universitet, Institutt for datateknikk og informasjonsvitenskap, 2011. http://urn.kb.se/resolve?urn=urn:nbn:no:ntnu:diva-14365.
Texto completoBengtsson, Susanna y Victor Olsson. "Leveraging Collective Wisdom : Organizational Conditions to Enhance Knowledge Sharing in a Technical Consultancy Firm". Thesis, KTH, Fastigheter och byggande, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-125040.
Texto completoSalloum, Pierre y Shida Sanaee. "The face of a company : A study of brand identity in a management consultancy firm". Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-15650.
Texto completoMarcoul, Philippe. "Trois essais sur l'utilisation des consultants et l'organisation des promotions dans les firmes". Toulouse 1, 2000. http://www.theses.fr/2000TOU10084.
Texto completoMagnusson, Cam Ly. "Staff retention in the field of engineering consultancy : A case study in a Swedish engineering consulting firm". Thesis, Högskolan Dalarna, Företagsekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:du-35124.
Texto completoSo, Kin-wah y 蘇健華. "A study of strategic orientations and perspective of professional quantity surveying consultant firms in Hong Kong". Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1995. http://hub.hku.hk/bib/B31251420.
Texto completoSo, Kin-wah. "A study of strategic orientations and perspective of professional quantity surveying consultant firms in Hong Kong /". Hong Kong : University of Hong Kong, 1995. http://sunzi.lib.hku.hk/hkuto/record.jsp?B25947746.
Texto completoTörnqvist, Erik y Linn Forss. "Automated accounting in accounting firms : A qualitative study on impacts and attitudes". Thesis, Umeå universitet, Företagsekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-149479.
Texto completoBradshaw, Adrian Tyrone. "The Impact of Information Systems Consultants on Small and Medium-sized Enterprises: A Theory of the Firm Perspective". Thesis, University of Canterbury. Management, 2012. http://hdl.handle.net/10092/6933.
Texto completoLemus, Aguilar Isaac y Vallejo Ernesto Mosso. "Identifying the skills for consultants working in project-based organizations : A glimpse into the Mexican consulting industry". Thesis, Umeå University, Umeå School of Business, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-1500.
Texto completoProfessionals currently working in consulting firms and job-applicants aiming to work in this industry are very often finding themselves in a situation where they experience a skill-gap regarding the skills consulting firms have claimed as the must-have ones. Confusion about which are those skills has increased since from academics to professionals, from researchers to higher education institutions and from students and graduates to job-searchers, they all have a different understanding of which ones are those skills. In fact even from one consulting firm to the next one the skills differ. Moreover current and available literature is yet to explore deeper the project teams working for consulting firms in order to grasp a real understanding and easy identification of these skills, since studies so far have provided mixed set of skills for traditional project teams rather than for consulting project-teams leading to mixed discoveries and inconclusive results. The findings in this study provide support for a controversial discussion occurring when trying to identify the skills consultants affirm their employer require and how these companies acquire, foster and retain these skills.
Bravo, Guerrera Mariángeles, Annie Snöberg y Laurie Tetzlaff. "Digital Maturity Model for Management Consultant Firms : Digital Technologies within a Standardized Management Consulting Process and Performance Improvements". Thesis, Linnéuniversitetet, Institutionen för ekonomistyrning och logistik (ELO), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-96024.
Texto completoПащенко, Я. Ю. "Аналіз стану ринку консалтингових послуг України". Thesis, Сумський державний університет, 2013. http://essuir.sumdu.edu.ua/handle/123456789/33380.
Texto completoGabrielsson, Linnea y Zanwer Hasan. "The Influence of Agile Project Management on Knowledge Sharing in a Team : A Study Conducted at an Engineering Consultancy Firm". Thesis, KTH, Fastigheter och byggande, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-255857.
Texto completoFlera studier har genomförts avseende betydelsen av kunskapshantering inom en organisation.Som en följd av flera framgångsrika resultat av implementerade metoder inom agilaprojektledning inom IT-sektorn har dessa metoder även börjat implementeras i andra sektorerSyftet med detta examensarbete är att undersöka hur agil projektledning påverkarkunskapsdelning i ett projektteam i ett tekniskt konsultföretag.Studien genomfördes med ett kvalitativt tillvägagångssätt vid ett tekniskt konsultföretag iSverige. Data samlades genom observationer av projektmöten och intervjuer med konsultersom deltar i projekt där agila metoder har implementerats. Dessutom genomfördes intervjuermed externa experter med kompetens inom agil projektledning för att få ytterligareperspektiv. Semi-strukturerade intervjuer genomfördes med modifierade frågor för konsulteroch agila experter. Därefter tolkades de empiriska resultaten med de teoretiska koncepten föratt sammanfatta studien med slutsatser.För det första konstaterade studien att de implementerade agila metoderna påverkar denexplicita eller uttalade kunskapen medan den underförstådda eller tysta kunskapsdelningeninte påverkas tillräckligt inom ett projektteam. För det andra kan det konstateras att deimplementerade agila metoderna påverkar ett projekts transparens, samarbetet i ett team ochkommunikation. Detta positiva inflytande möjliggör en kunskapsdelning inom ettprojektteam. Slutligen konstaterade studien att agila metoder påverkar konsulternas vilja attdela med sig av kunskap på grund av metodernas karaktärer vilka fordrar input. Eftersom tystoch explicit kunskapsdelning är lika viktiga för ett projekts framgång har den härundersökningen dragit slutsatsen att en hybrid av traditionell projektledning och agila metoderär avgörande för att upprätthålla båda typerna av kunskapsdelning för konsultföretag avlikadant slag. Forskningsresultaten resulterade följaktligen i rekommendationer som syftar tillatt förbättra processen att skapa och genomföra en hybrid av projektledningsmetoder.
Eriksson, Andreas, Juho Siren y Gabriella Hertzman-Ericson. "The Power of Behaviour on Client Perception of Corporate Brand : A Case Study of a Swedish Consultancy Firm within Public Procurement". Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-54231.
Texto completoAhlberg, Johan y Amanda Araskog. "Projektmodell för införande av affärssystem : Ett konsultbolags implementeringsprocess i tjänsteföretag". Thesis, Linköping University, Linköping University, Department of Management and Engineering, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-18533.
Texto completoCompanies acquiring ERP systems are often dissatisfied with the project and therefore consultancy firms wish to make use of project models in order to achieve success in implementations. Since research on ERP implementations in service companies is limited, there is a need for mapping of critical activities in implementation projects in this line of business. Under these premises, the purpose of our master thesis is to develop a model for implementation of ERP systems, specified in activities, which can be used by mid-sized consultancy firms with mid-sized qualified service companies as customers.
A literature study including project models, modern models and methodologies for ERP implementation, commonly existent activities, success factors and system development methods was carried out. Starting out with this, a theoretical model for ERP implementation was generated. In excess of this, a case study was conducted, where the implementation of the ERP system Microsoft Dynamics AX at the service company Eurostep, performed by the consultancy firm Medius, was studied. A comparative analysis was performed, where the theoretically deduced model of ERP implementation was complemented and revised.
The result of the master thesis is a consultancy model with four phases, with related activities, for ERP implementation in service companies. In order to fulfill the needs identified in the study, the model includes the following:
- Clear responsibility distribution
- Milestones as ending criteria
- Suitable ways of work within the phases
During the study the need for an anchoring and commitment process, and the need to consider the customer’s features, emerged. This can contribute to consultancy firms getting enough involvement in the project from their customers, which is important in order to achieve desired quality and to finish the project within the given time frame.
Företag som anskaffar affärssystem är ofta missnöjda med projektet och konsultbolag önskar därför använda sig av projektmodeller för att lyckas med införanden. Eftersom forskningen kring affärssysteminföranden i tjänsteföretag är begränsad, finns ett behov av kartläggning av kritiska aktiviteter i införandeprojekt hos denna typ av företag. Mot bakgrund av detta är syftet med vårt examensarbete att utveckla en modell för införande av affärssystem, konkretiserad i aktiviteter, som kan användas av medelstora konsultbolag med medelstora kvalificerade tjänsteföretag som kunder.
En litteraturstudie innefattande projektmodeller, moderna modeller och metodiker för affärssystemimplementering, vanligt förekommande aktiviteter, framgångsfaktorer och systemutvecklingsmetoder genomfördes. Med utgångspunkt i denna togs en teoretisk modell för affärssysteminföranden fram. Utöver detta gjordes en fallstudie där implementeringen av affärssystemet Microsoft Dynamics AX hos tjänsteföretaget Eurostep, som genomförs av konsultbolaget Medius, studerades. En komparativ analys genomfördes av det studerade fallet, där den teoretiskt framtagna modellen för affärssysteminförande kompletterades och reviderades.
Resultatet av examensarbetet är en konsultmodell med fyra faser, med tillhörande aktiviteter, för affärssysteminförande i tjänsteföretag. För att uppfylla de i studien identifierade kraven inkluderar modellen följande:
- Tydlig ansvarsfördelning
- Milstolpar i form av avslutskriterier
- Lämpligt arbetssätt inom faserna
Under studien framkom att en förankrings- och engagemangsprocess behövs, samt att hänsyn behöver tas till kundens egenskaper. Detta för att konsultbolag ska få sina kunder tillräckligt involverade i projektet, vilket är viktigt för att nå önskvärd kvalitet och för att kunna slutföra projektet inom dess givna tidsramar.
Stighammar, Catrin y Diana Puerto. "How to share what you cannot see : A study of the sharing of tacit knowledge within PricewaterhouseCoopers". Thesis, Linnaeus University, Linnaeus School of Business and Economics, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-5858.
Texto completoThe necessity of managing the tacit knowledge sharing is becoming more significant because of the upcoming demographic changes facing companies all over the industrialized part of the world. The so called baby boomers born in the middle part of the 20th century will soon reach the retirement age and this is anticipated to create an extensive loss of knowledge. In light of that, companies face a dilemma when over bridging the knowledge gap between their more experienced senior employees who have accumulated plenty of knowledge and the novel ones. It opens the discussion concerning how to “capture” that knowledge since it is the competitive advantage in the contemporary world. This is particularly sensible for knowledge-based firms which are the main focus of this study.
Scholars have developed different approaches of the knowledge sharing phenomenon, but still there is a lack of understanding regarding how this abstract process should be supported in a daily basis. This work investigates the factors that aid or hinder the knowledge process within consulting firms as a prerequisite to reach a greater awareness of the particular setting that will foster the sharing. Supported by a theoretical background, this was accomplished by following a systems approach, favoring qualitative methods. The empirical data was collected using semistructured qualitative interviews within the headquarter offices of Pricewaterhouse Coopers in Stockholm, Sweden.
The exploratory results suggest that by converging specific aspects, consulting firms can overcome the most common barriers when sharing knowledge transfer. Furthermore, it is pointed out the positive conditions a firm has to develop as well as Theoretical and Managerial implications.
Chakor, Tarik. "Les pratiques des consultants dans la gestion des risques psychosociaux au travail". Phd thesis, Aix-Marseille Université, 2013. http://tel.archives-ouvertes.fr/tel-00860996.
Texto completoCrossman, M. Kris. "An examination of opinion research firm specialists' perceptions toward public relations practioners as clients as compared to marketing and advertising practitioners as clients". Virtual Press, 1987. http://liblink.bsu.edu/uhtbin/catkey/515491.
Texto completoTalamantes, Pavon Jose. "Entrepreneurship and the Business Plan - Kyne Solutions". Thesis, Jönköping University, JIBS, Business Administration, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-9725.
Texto completoBackground: Starting up a business is not an easy task; it requires the translation of an idea into reality and requires discipline and a clear goal setting. Moreover with the increasing need of professionalism for outstanding web development and information technology, the plan of an enterprise with high end development and low cost is generated.
Purpose: This thesis has a dual purpose; firstly it sets the basis of understanding the terms of entrepreneurship and the environment where a business is created; moreover it explains the acquirement of resources and the structure of the business plan. The second objective is to develop a path for creating a web related business. This document will help to establish the goals and objectives for the performance of the company.
Method: The theory presents the relevant information that has to be considered inside the firm. After the theory a business plan was created with the objective of setting the direction of the company over the next years. It is important to mention that business plans are evolving documents that have to be updated according to changes in the environment or changes in the objectives.
Pantic-Dragisic, Svjetlana. "Swift transition and knowledge cycling : A study of knowledge transfer in technical consulting". Licentiate thesis, Linköpings universitet, Företagsekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-118497.
Texto completoOliveira, Mafalda Serra Fé Acabado. "Qual o impacto da reputação, internacionalização e do rácio colaborador por partner na rendibilidade das consultoras de gestão?" Master's thesis, Instituto Superior de Economia e Gestão, 2018. http://hdl.handle.net/10400.5/16536.
Texto completoO âmbito do presente estudo é analisar se a reputação, a internacionalização e o rácio colaborador por partner são fatores que determinam a rendibilidade das empresas de consultoria de gestão na Europa. Desta forma, é possível compreender melhor como podem estas empresas ser mais rentáveis. Assim, é efetuada uma análise estatística, para o período de 2008 a 2017, para a totalidade da amostra selecionada, que por sua vez é constituída por 230 empresas de 18 nacionalidades europeias diferentes. A medida de rendibilidade utilizada é o Return on Equity, medido através do resultado líquido sobre o capital próprio. Os resultados obtidos sugerem que uma reputação positiva das consultoras de gestão tem um efeito positivo na rendibilidade das mesmas. Adicionalmente, existe evidência estatística suficiente para suportar uma relação não linear, em forma de ?U?, entre o grau de internacionalização das empresas e a respetiva rendibilidade. Assim, para empresas que se encontram no estágio inicial de internacionalização, a expansão além-fronteira não beneficia a rendibilidade. No entanto, após atingirem um grau mais elevado de expansão internacional, as empresas começam a beneficiar desta estratégia, tornando-se mais rentáveis. Os resultados do presente trabalho não evidenciam suporte estatístico suficiente para a existência de uma relação positiva entre o rácio colaborador por partner e o Return on Equity.
The scope of the present study is to analyze whether reputation, internationalization and number of employees per partner ratio are factors that determine the profitability of management consulting firms in Europe. Therefore, it is possible to better understand how these companies can be more profitable. Hence, an econometric analysis is carried out for the period from 2008 to 2017, of the total sample selected, which is made up of 230 companies from 18 different European nationalities. The measure of profitability used is Return on Equity, measured by the net result on total equity. The results suggest that a positive reputation of management consultants has a positive effect on their profitability. In addition, there is sufficient statistical evidence to support a non-linear, "U"-shaped, relationship between the degree of internationalization of companies and their profitability. Thus, for companies that are in the initial stage of internationalization, cross-border expansion does not benefit profitability. However, after reaching a higher degree of international expansion, companies begin to benefit from this strategy, by becoming more profitable. The results of the present study do not show enough statistical evidence for the existence of a positive relationship between the number of employees per partner ratio and Return on Equity.
info:eu-repo/semantics/publishedVersion
Fagerberg, August y Jacob Sennhed. "Från icke revisionspliktiga bolagsledares perspektiv : Från icke revisionspliktiga bolagsledares perspektiv". Thesis, Linköpings universitet, Företagsekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-151395.
Texto completoIntroduction In 2010 the mandatory audit was abolished for smaller firms in Sweden with arguments that audit was a big expense for smaller firms, which often have less resources. After the abolition, smaller firms were given the opportunity to decide which financial services to hire. Something that was described as a structural change, which led to increased responsibility and career opportunities within the accountant consultants’ profession. But what is the reason why accounting consultants are hired by smaller firms who are exempt from mandatory audit? Purpose The purpose with this thesis is to explore why smaller firms, exempted from mandatory audit, choose to hire an accountant consultant and what value these smaller firms perceive that the accountant consultant brings to the organization. Method The study has been conducted through a qualitative method with a deductive approach. All empirical data consist of primary data obtained through semi-structured interviews. Conclusion Smaller firms often lack the knowledge and time required to internally manage the company´s finances. The accountant consultants also save time and indirect money for the smaller firms, which means that their core business can be prioritized. Furthermore, the following keyword appears: mediated seriousness, credibility and perceived safeness, all of which are generated by the company´s accountant consultant.
Mtyalela, Kanyisa Highly. "An evaluation of the delivery of the Eskom Customer Safety Education Programme in the Queenstown Customer Services Area". Thesis, Rhodes University, 2014. http://hdl.handle.net/10962/d1013569.
Texto completoWaisner, Cynthia L. "Through the Eyes of the Family: A Collective Case Study of Family Business Consulting". Antioch University / OhioLINK, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=antioch1344002058.
Texto completo"Strategic marketing and management of a marketing consultancy firm in Hong Kong". Chinese University of Hong Kong, 1997. http://library.cuhk.edu.hk/record=b5889020.
Texto completoThesis (M.B.A.)--Chinese University of Hong Kong, 1997.
Includes bibliographical references (leaf 85).
ABSTRACT --- p.i
TABLE OF CONTENTS --- p.ii
"LIST OF FIGURES, TABLES & APPENDIX" --- p.vi
Chapter PART I --- INTRODUCTION
Chapter 1. --- INTRODUCTION
Chapter 1.1 --- COMPANY BACKGROUND --- p.1
Chapter 1.2 --- PROJECT OBJECTIVES --- p.3
Chapter 1.3 --- SIGNIFICANCE OF THE STUDY --- p.4
Chapter 1.4 --- SCOPE OF THE PROJECT --- p.4
Chapter 1.5 --- ANALYTICAL FRAMEWORK --- p.5
Chapter 1.6 --- RESEARCH METHOD --- p.6
Chapter 1.61 --- Data Sources --- p.6
Chapter 1.62 --- Research Limitations --- p.7
Chapter PART II --- PROFILE REPORTS
Chapter 2. --- SERVICE PROFILE
Chapter 2.1 --- SERVICE SCOPE --- p.8
Chapter 2.11 --- Retail Establishment --- p.8
Chapter 2.12 --- Market Entry --- p.9
Chapter 2.13 --- "Advertising, Promotional & Editorial Campaign" --- p.10
Chapter 2.2 --- PRICING OF SERVICES --- p.12
Chapter 2.21 --- Project-based Fee vs. Retainer Fee --- p.12
Chapter 2.22 --- Ad-hoc Projects/Events --- p.13
Chapter 2.23 --- Advertising & Media Placement --- p.13
Chapter 2.3 --- MARKETING EXPENSES --- p.13
Chapter 2.4 --- PROFIT POTENTIAL --- p.14
Chapter 2.5 --- SERVICE STRENGTHS & WEAKNESSES --- p.15
Chapter 3. --- MARKET PROFILE
Chapter 3.1 --- MARKET CHARACTERISTICS OF THE CONSULTING INDUSTRY --- p.16
Chapter 3.11 --- The Consulting Industry --- p.16
Chapter 3.12 --- The Marketing Consulting Business --- p.17
Chapter 3.13 --- Implications to Small-scaled Marketing Consulting Firm --- p.18
Chapter 3.2 --- MARKET TRENDS IN HONG KONG: THE NEED FOR MARKETING CONSULTING --- p.19
Chapter 3.3 --- MARKET'S SPENDING HABITS --- p.20
Chapter 3.4 --- MARKET OPPORTUNITIES AND THREATS --- p.20
Chapter 3.41 --- Dependence on the Retail Environment --- p.20
Chapter 3.42 --- Business Opportunities at the Higher-ended Consumer Brand Market --- p.21
Chapter 4. --- COMPETITIVE PROFILE
Chapter 4.1 --- TMM'S RELATIVE STANDING --- p.23
Chapter 4.2 --- TMM VS. ADVERTISING AGENCY --- p.24
Chapter 4.21 --- Difference in Pricing Structure --- p.24
Chapter 4.22 --- Competitive Strengths of TMM Over Advertising Agency --- p.25
Chapter 4.3 --- THE THREAT OF SUBSTITUTION --- p.26
Chapter 5. --- CLIENT PROFILE
Chapter 5.1 --- CLIENT PROFILE --- p.27
Chapter 5.11 --- Hua Guang Hang --- p.27
Chapter 5.12 --- Maas Corporation --- p.28
Chapter 5.13 --- Maxly Limited --- p.29
Chapter 5.2 --- SURVEY ON KEY CLIENTS --- p.30
Chapter 5.3 --- RESEARCH OUTCOMES & ANALYSIS --- p.31
Chapter 5.31 --- Reasons for Using TMM's Services --- p.31
Chapter 5.32 --- The Evaluation of TMM's Performance --- p.32
Chapter 5.33 --- Projects in which Clients are Highly Satisfied With --- p.33
Chapter 6. --- COMPANY PROFILE
Chapter 6.1 --- ORGANIZATIONAL STRUCTURE --- p.36
Chapter 6.2 --- MISSION STATEMENT --- p.36
Chapter 6.3 --- ORGANIZATIONAL STRENGTHS --- p.37
Chapter 6.4 --- FACTORS THAT HINDER THE ORGANIZATION FROM INCREASING POSITION IN THE MARKET --- p.38
Chapter PART III --- KEY STRATEGIC ELEMENTS
Chapter 7. --- KEY STRATEGIC ISSUES --- p.40
Chapter 8. --- TARGET MARKET IDENTIFICATION --- p.42
Chapter 9. --- MARKETING OBJECTIVES / PROFIT FORECAST --- p.44
Chapter 10. --- IMPERATIVES IN SETTING MARKETING STRATEGIES
Chapter 10.1 --- THE NEED FOR SERVICE MISSION --- p.46
Chapter 10.2 --- THE NEED FOR QUANTIFIABLE MEASURES --- p.47
Chapter PART IV --- STRATEGIES & TACTICS
Chapter 11. --- SERVICE OBJECTIVE & STRATEGY
Chapter 11.1 --- CONSOLIDATION OF CURRENT SERVICE OFFERINGS --- p.49
Chapter 11.11 --- Strengthen the Financial Aspect of Retail Project --- p.49
Chapter 11.12 --- Strengthen Relationship with Retail Renters --- p.50
Chapter 11.13 --- Strengthen Connections with Various Distribution Modes that Foreign Brand Owner Could Consider --- p.51
Chapter 11.2 --- CLIENT /ORGANIZATIONAL INVOLVEMENT IN SERVICE DESIGN --- p.52
Chapter 11.3 --- DEVELOP NEW SERVICES OFFERINGS AND RELEVANT SKILLS --- p.52
Chapter 12. --- PRICING OBJECTIVE & STRATEGY
Chapter 12.1 --- MAINTAINING EXISTING PRICING POLICY --- p.54
Chapter 12.2 --- ESTABLISHING PRICING POLICY FOR NEW CLIENTS --- p.55
Chapter 12.3 --- PRICING STRUCTURE BASED ON CLIENT VALUE --- p.55
Chapter 13. --- COMMUNICATIONS OBJECTIVE & STRATEGY
Chapter 13.1 --- COMMUNICATIONS 一 A HOLISTIC VIEW --- p.56
Chapter 13.2 --- COMMUNICATIONS WITHIN TMM --- p.56
Chapter 13.21 --- "Documented Policies, Procedures, and Strategic Frameworks" --- p.56
Chapter 13.22 --- Computerized Marketing Information System --- p.58
Chapter 13.23 --- More Employee Participation --- p.59
Chapter 13.3 --- COMMUNICATIONS WITH CURRENT CLIENTS --- p.59
Chapter 13.4 --- COMMUNICATIONS WITH PROSPECTIVE CLIENTS --- p.60
Chapter 13.41 --- Get Articles Published --- p.60
Chapter 13.42 --- Reaching New Target Segments --- p.61
Chapter 13.5 --- COMMUNICATIONS WITH ASSOCIATED CONSULTANTS AND COOPERATING PARTIES --- p.62
Chapter 14. --- SALES OBJECTIVE & STRATEGY
Chapter 14.1 --- RESPONSIBILITY OF SELLING IN THE COMPANY --- p.63
Chapter 14.2 --- CHIEF MOTIVATOR OF SALES --- p.63
Chapter 15. --- CHANNEL OBJECTIVE & STRATEGY --- p.65
Chapter 16. --- TACTICAL ACTION PLAN --- p.66
Chapter 17. --- CONTROL & BUDGET
Chapter 17.1 --- CONTROL & MONITORING OF THE MARKETING SYSTEM --- p.68
Chapter 17.2 --- PRELIMINARY BUDGET --- p.69
Chapter PART V --- APPENDIX & BIBLIOGRAPHY
APPENDIX --- p.71
BIBLIOGRAPHY --- p.85
Abdo, Maria Beatriz Nogueira. "Dr. Cana: the business plan for an agriculture consultancy idea in Brazil". Master's thesis, 2018. http://hdl.handle.net/10071/18249.
Texto completoEsta tese de mestrado tem como objetivo desenvolver um Plano de Negócio que proporcionará o lançamento de uma consultoria prestadora de serviços no estado de São Paulo, Brasil. O setor de consultoria de cana-de-açúcar tornou-se altamente tecnológico nessa área, sendo evidenciada a falta de serviços responsáveis, rápidos e com foco na satisfação dos clientes. Portanto, com base em um estudo de campo, informações de consultores e gerentes experientes da firma, rapidamente percebeu-se que as empresas de consultoria agrícolas não propõem formas simples e eficazes na contratação dos serviços, assim como nenhum catálogo de serviços organizado. Há uma oportunidade de consultoria focada na principal cultura produzida nesta região, que é a cana-deaçúcar. Após a análise do mercado atual em um contexto macro e implementação de uma pesquisa para os principais usuários de consultoria agrícola, o lançamento da primeira empresa de consultoria especializada em cana-de-açúcar no Brasil aconteceu. A cana-de-açúcar é a principal cultura produzida no Brasil considerando o rendimento por área produzida, e sendo assim, desenvolvendo uma empresa focada na consultoria apenas em sua cadeia é o caminho perfeito para serviços mais rápidos para empresas e agricultores do setor sucro-energético. Também associamos o Dr.Cana com a flexibilidade ao solicitar os serviços e acompanhar sua conta via APP ou site, que poderá alcançar futuramente outras regiões no país e atender uma variedade de clientes. Mostramos neste plano de negócio que as plataformas de consultoria são negócios de baixa exigência de capital e se tornam rapidamente lucrativas. De acordo com nossas projeções, o Dr.Cana deve se recuperar após o primeiro ano de operação, atingindo um lucro de R$509.203,20.
Chien, Yeh-Mao y 錢葉茂. "Research of the business consultancy firm of human resource management of small-scale business consultancy". Thesis, 2009. http://ndltd.ncl.edu.tw/handle/5ztxnm.
Texto completo國立中山大學
人力資源管理研究所
97
Business consultancy mainly offers consultation such as general managing, manpower training, analysis, planning of system and improving, services of coaching to enterprises. How the business consultancy firm let one''s own consultants possess enough knowledge, experiences and technology will influence the development of the business consultancy firm. As to small-scale business consultancy firms, they employ less employees so most of them are unable to execute as the models and methods of regular human resource management; however, if only the medium and small business consultancy firms still need to hire consultants, they have to deal with the practical process of human resource management. This research is analyzed and summed up to actual practices of human resource management of small-scale business consultancy firms of Taiwan in-depth interview way. This research finds out the result to the present situation of the business consultancy firm, and realizes the application in the practice of human resource management in small-scale business consultancy firms. Sum up the following conclusions finally: 1. The method characteristic of employing talents: In knowing-well prerequisite, don''t use the disclosure employee channel; recruit the staff according to the development of business, pay attention to the staff''s initiative study, and use staff''s efficiency to maximize. 2. The method characteristic of fostering talents: There isn’t the norm of educational training in stipulation and the way of master and apprentice. 3. The method characteristic of retaining talents: It is not a reward and simple system rule of the money.